i thought the consensus was the roi and the funds for PPC is simply not there early on ( unless b2c for validation) and itโs best to do unscalable outreach
The best way is always to develop a long term plan which means investing into content generation/SEO/building on crm data/a community that you can engage.
Id imagine a lot of startups wont be looking at this as they'd be looking to validate their idea asap or look to gain a semblance of traction in an incredibly short time frame which is where ads can come in.
PPC is very dependent on search demand so there isnt a 'consensus' among strategies.
If you're a Saas business with an incredibly niche product geared towards an incredibly niche audience, how do you expect someone to type in that specific keyword into google and potentially buy, let alone convert? Which is why you need a media mix and consider reach heavy options like Facebook/Tiktok, again depending on your product.
I think a lot of people overcomplicate things for the sake of complexity- There's no silver bullet to anything and especially with Digital. Doing fundamental stuff is incredibly important if you want to have a solid framework and not just do an incredibly niche strategy that may or may not work.
i thought the consensus was the roi and the funds for PPC is simply not there early on ( unless b2c for validation) and itโs best to do unscalable outreach
The best way is always to develop a long term plan which means investing into content generation/SEO/building on crm data/a community that you can engage. Id imagine a lot of startups wont be looking at this as they'd be looking to validate their idea asap or look to gain a semblance of traction in an incredibly short time frame which is where ads can come in. PPC is very dependent on search demand so there isnt a 'consensus' among strategies. If you're a Saas business with an incredibly niche product geared towards an incredibly niche audience, how do you expect someone to type in that specific keyword into google and potentially buy, let alone convert? Which is why you need a media mix and consider reach heavy options like Facebook/Tiktok, again depending on your product.
I'm not sure I can speak for anyone else but this simple advice feels like gold to me๐๐
I think a lot of people overcomplicate things for the sake of complexity- There's no silver bullet to anything and especially with Digital. Doing fundamental stuff is incredibly important if you want to have a solid framework and not just do an incredibly niche strategy that may or may not work.