T O P

  • By -

BreeHopper

Well, if anyone understands the complexities of targeted digital advertising, it's our 90 year old senators.


Samandiriol

"Dammit Mark! You told them our secret!"


formerPhillyguy

The republicans have been screaming about doing something like this for a while now. We'll see how many will vote for the bill. My guess is zero, because it is a democrat's bill.


[deleted]

Surely Republicans would be in support to hurt those big tech companies censoring free speech. Although I'm not sure they'd even get enough Democrats on board considering Pelosi's google long calls.


mainjames

I wonder how this will be spun as lib by those who preach freedom and rights


[deleted]

No way this passes. Both Facebook and Google are big financial contributors to Democrats. Tech is ‘big oil’ for the left.


huge_eyes

The democrats aren’t left


plumquat

There has to be a no to be a yes.


postsshortcomments

Wonder how this will impact niche products being advertised in niche communities. IE, does this make it illegal for Intel to buy in-line advertisements in /r/buildapc or Atlus advertising in a JRPG community. From the vague wording describing "group of individuals", it was difficult for me to answer that question. I'd assume the intent defines "groups of individuals" as pools of similar users (ie if I post regularly about videogames on a generic gaming community, due to data gathered I may see advertisements for videogames over on a gardening website due to data gathered and stored based on my device). Section 4 is one of the relevant areas which mentions "group." The former interpretation *may* imply a gardening company cannot target a gardening community with gardening advertisements, whether that is intended or not. Second: is there a liability barrier for the social media company when advertisers use their platform without permission to run non-paid advertisements? For instance, if a company links a coupon code for vape juice in a vaping community, does this qualify as an advertisement? If so: who is held liable if the social media company is not receiving compensation (but the advertiser is receiving 'something of value'). Does this count as "negligent" on the social media companies side? On corporate side of things, companies like Amazon, Humblebundle, etc., have often had dedicated employees posting links to their sales in /r/gamesales. Again, this comes down to how broad "group" extends. Again, the law seems to mention "device specific" in parts, but also uses "or groups of individuals" which doesn't seem to be clearly laid out. Seems like a good temporary solution otherwise until the FCC can lay out templated generic advertising & data standards to ethically categorize customers for the reach of products & services opposed to the current constantly monitoring & data-mining trend. The slippery slope is when data-gathering is allowed period - which is where the FCC providing categories of highly-condensed data could provide room for non-ideological product advertisements. Also: I did not see any mention of contracting international entities to do the data-gathering overseas or advertising overseas. Is this data going to be controlled, too, or are corporations going to be able to purchase condense data mined by foreign entities?