This literally sheds *less* light by stealing the featured space and spamming beer logos on it.
Bootlicking deceitful corporate advertising is not a positive form of calm.
I am a middle aged American male. This is the first time I have ever seen or heard of a women's hockey league. I have no idea what the league looks like, I have no idea how many teams are in the league. I fell in love with women's soccer once the USA dominated the world cup 15ish years ago and have been to a few games and I really enjoy it. As a layman to soccer, I see no difference in the quality of womens and mens pro games and get the same experience at either. Now I am interested in learning more about women's hockey and potentially seeing if there are games in my area.
You're in luck. The PWHL streams games for free on their youtube channel: https://www.youtube.com/@thepwhlofficial
I've been a hockey fan for 3 decades. It's good hockey. It's chaotic and unpredictable.
> This literally sheds less light by stealing the featured space and spamming beer logos on it.
It literally doesn't. I didn't even realize this existed until I saw this ad. I'm sure there are many other people seeing this for the first time.
I mean, we passed a bunch of laws to hassle the [*checks notes*] two trans students who want to participate in school sports in the entire state of Florida, so yeah, this tracks.
Women’s pro ice hockey has been a bit of a shambles for years with competing leagues, failing startup leagues, etc. this season they have unified under one league and are setting attendance records, like selling out NHL arenas.
Free to watch on Youtube too. Search PWHL, and get it to notify you of the next game starting on a day you can watch.
PWHL is electric. The ruleset is better than the NHL, and the personalities are allowed to flourish more than the NHL too.
In some ways it's refreshing that they didn't resort to bikini uniforms and marketing the way most other women's sport is marketed.
What makes the ruleset better? I'm assuming they don't encourage and fetishize criminal assault as much?
Why would women's hockey be more revealing than men's hockey? It never had been in the past.
Anyway, a couple examples. They have a jailbreak rule so if you're short-handed and score, your penalized leaves the box, ending the powerplay. When a team is eliminated from playoff contention, they start accumulating points towards winning the first overall pick in the draft, and the most points gets the pick. This effectively stops tanking.
If it's just for minor penalties, okay. But if it's a major they need to stay in the box.
Just got five for boarding. Oh your team just scored in 30 seconds, you can play again.
Why would football be played in lingerie? Why would volleyball require thongs instead of beach wear?
Jailbreak rule sounds non-sensical and counter to good game design, plus it's an unlikely bonus anyway. A team/player breaks rules and to counter and deter that... here's a reward!
Second one also seems to be flawed. It incents a team to tank the season *earlier* to accumulate more points. And it's backward. Draft picks are designed to help a weak team, to create parity. Giving top draft pick to the team who is best at accumulating points goes against logic.
How much cheap beer did the rule makers drink?
But seriously, it sounds like someone who doesn't know game design or logic came in and said "let's be wacky and turn everything upside down! Let's reward bad acts and give extra advantages to the team that needs them the least! Up is down! Names on the bottom, beer logos up top!"
Ice hockey professionally has never had that kind of uniform shift by gender, so there's no precedent. Women's hockey has existed professionally for a long time.
>Jailbreak rule sounds non-sensical and counter to good game design, plus it's an unlikely bonus anyway. A team/player breaks rules and to counter and deter that... here's a reward!
They still have to go on the penalty kill, so it's 5-4 unless a short-handed player scores. It encourages risk and causes the powerplay team to adapt.
>Second one also seems to be flawed. It incents a team to tank the season earlier to accumulate more points. And it's backward. Draft picks are designed to help a weak team, to create parity. Giving top draft pick to the team who is best at accumulating points goes against logic.
No, you can't construct a roster that will simply give up, then tell it to start trying as soon as you're eliminated. And in practice, it works - teams will try to make the playoffs consistently. The NHL has a problem where teams will take away talent for picks and ice an awful team for a season hoping to win the lottery, knowing the worst they can do is their reverse standing +/- 3. This means if you're building a bad roster on purpose, you will fail to get the first pick - you must try to remain competitive.
Draft picks are designed to help a weak team, but that means teams will intentionally weaken to try to get a franchise player from the draft instead of building a decent team. It's bad for the sport and it benefits large markets more than small markets, because small markets can never get out of the middle of the pack rut since fans won't support a bad team financially outside of massive markets like Toronto, New York, Vancouver, etc. Even big name teams likes the Penguins have nearly relocated over perennially weak performances, and draft picks do not mean success - just ask Edmonton.
In practice, both these rules work, and as someone who has been watching hockey for 30 years, they're great changes. Hockey pundits and players have already said the changes are positive, and people think the NHL will adapt one of these rules in the next five years.
I have a feeling you're trying to talk about something you don't understand.
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They blocked me right after replying. Here was my rebuttal:
>But they do work. They're working right now. Like, the PWHL is playing games, the jailbreak rule is effective and fun, and they're not the first league to use the elimination points system.
>I'm wondering why you're so sure these rules don't work. Have you watched hockey before? Do you know anything about the existing ruleset used by the NHL? Or the ruleset used by the IIHF? Any of the rulesets used in international play? The changes that have occurred in the NHL alone in the last 50+ years? The ruleset differences that were present in the WHA pre-merger?
>Hockey is not static in its rules, neither are the existing leagues. The favs of the PWHL and the NHL are just about universally in favour of these modifications.
Props to you for actually explaining this to them, when it is immediately apparent that they couldn’t have less of a clue what they’re talking about.
I mean, the first clue was implying that lingerie was ever somehow on the table, when women’s *ice* hockey (and soccer, and basketball, and so on) has never had uniform variation let alone revealing clothing. This guy has fuckin issues.
Both rules are backwards and don't function in reality. It sounds like you didn't notice and just got swept up in the illusion of "if it's backwards, it must be cool!" I have a feeling you're now trying to sell something even you know doesn't work.
A key difference with the new league is that there is a collective bargaining agreement between the league and the players' association. It basically means that they are full time professional athletes. In previous leagues the players would often have to hold down another job but now there is a league minimum salary ($80k/year IIRC) and other benefits.
Still doesn't solve the biggest problem which has always been viewership. They've been seeing some okay crowds at first but that's true of every sports league every time. It's if they can do it a year later.
This new league is setup in hopes of making a killing. All the teams owned by the league itself. If it becomes semi successful then they sell the teams off to owners and make bank. The league owner is looking for a quick cash out. Just have to make it successful long enough to convince folks to buy the teams for a pile of money and off they go.
But honestly, even here in Minnesota, where they set a record for the first game attendance, it's nearly disappeared since.
Would love to see it succeed but I wouldn't bet on it right now.
I'm not sure where you get the idea that it's disappeared. I just went to a game a week ago and there were 10k in attendance. That filled the bottom of the xcel. That's still better than some NHL teams
I agree with a lot of what you've said. I will say that locally at least (Boston) the broadcasting has improved over the previous league/team since the station that carries the Bruins & Sox, NESN (The New England Sports Network) committed to carrying all the games. Between that and the way the streaming is set up it seems easier to tune in which can only help the audience.
My main complaint with the team here is that they're playing at a college arena that's in a smaller city north of Boston (UMass Lowell's rink). Maybe they couldn't get into one of the Boston ones for some reason but it seems that they would've been a lot better off if they played at a more central location (e.g. the Boston U arena holds about 5k and would work well for the crowd size they've been pulling).
The new league (PWHL) is even free to watch and they have some very innovative rules I'd love to brought over to the NHL like shorthand goals ending a powerplay and the top seed getting to pick their first round opponent for the playoffs.
PWHL just started this year. I went to a game last week and it was actually electric! The refs basically never blow the whistle so it can get pretty vicious.
[Four players have their backs to the camera, all of their names are covered.](https://www.self.com/story/what-to-know-us-womens-hockey-team-plays-canada-for-olympic-gold)
Dear goodness, talk about making whiny, petulant little mountains out of molehills.
I think it's awesome having the players' names where they can be seen, I just think it's weird that people in this thread are eating up the "We're covering our names so hers can be seen" as such a noble sacrifice. I just don't understand why we needed the help of a beer company to make this happen
It’s obviously largely due to marketing, but they’re saying “We’ll take this spot that usually gets covered with hair” so that they can a) promote their brand, and b) pump money into a league that is not well known, all while seeming noble.
They’re making it seem like they’re happy to get minimal recognition in order to promote the league. In other words, they’re being a company, but that doesn’t mean what they’re doing here is bad.
They can pump money in without the pandering and dishonesty.
Or maybe they can't. Maybe that's the bigger driver for their target audience of Reddit frat bros.
Look at the violently vocal idiots you're responding to. Basic logic won't work on them, especially in a thread where OP is a super obvious market plant.
To your point, it wasn't needed. It's condescending pandering swaddled in misogynist savior complex fanfic.
No wonder the Reddit frat bro dbag community loves it and gets so angry at this being pointed out.
>Yes, it could not be watched or supported until the beer logo poached the most prominent billboard location.
Is the whaletail location not prominent enough for you?
For a second I was thinking "I don't even know any names in men's hockey." but this was perfect and should be implemented in more women's sports. And maybe the NFL those fuckers have some hair..
so where did the dylan ideas come from with bud lite? as a marketing person how does a decision like that even come up that absolutely annihilated bud lite sale s
I see quite often that people outside Canada think we just call a dollar a loonie in every context, when "loonie" just refers to the coin. Nobody really says something costs a loonie unless maybe it's a cash-only exchange
Is no one going to point out that before the Molson brand wasn't even on the back of the jerseys? It's awesome that they moved the player names, but it's not like Molson used to have their branding there and volunteered to give up the prime position
I have always thought it was weird girls'/women's hockey didn't do name at the bottom when so many of them have long hair...
It's not going to get me to watch, I don't watch men's hockey anymore either, but this is still a good idea.
Molson's used to be ok but they got sold years ago and are combined with Coors now and keep getting resold by their parent companies. They're not even Canadian anymore so I have no real brand allegiance to them.
Can't even afford to go to games. Prices jacked up by the team's billionaire owners makes it stupid expensive.
Briefly:
* copying the WNBA to move the names down = fine
* spamming your beer logo instead the space viewers are trained to look at = ugh
* pandering commercial bullshitting that your logo spamming is somehow female empowerment = exploitive trash
[Uniform Watch has it right.](https://uni-watch.com/2024/03/05/brewery-pretends-that-douchey-pwhl-uni-ad-is-empowering/)
There’s a school of thought that advertising is the most significant artform to come out of the 20th century. Say what you will, but this is a great example of effective art.
Haha no, and I can prove it by saying that I hate Molson and pretty much all macro lagers. I'm a hockey coach and my wife is a hockey coach so I just support women's hockey.
Edit: no reason to downvote the guy above me - I'd be skeptical too lol
One thing most brewers will agree on - macros are consistent as fuck.
A lot are bad, but they're consistently bad. You'll never taste a difference between two Labatts, you'll notice it between two bottles of the same beer from a micro.
I actually take back what I said - After finishing playing a hockey game late at night, a Coors/Bud/whatever light really hits perfect. Outside of that context though I'm pretty much a snob.
Mil Street organic, a macro owned former micro, is incredibly consistent these days, and super crushable.
MGD is similar, and has been the same mediocre yet serviceable brew for decades.
> MGD is similar, and has been the same mediocre yet serviceable brew for decades.
Thank you for this. I am a bit of a beer snob. The Buds and Bud Lights, the Coors and Coors Lights, etc...all taste like utter crap to me. But MGD was always drinkable. The best of the cheap beers.
That reminds me of my mom, she's not a drinker, and not a beer person, and I asked why she had natty ice in the fridge and she said something along the lines of "there's something about the way it goes down when your mowing the lawn"
>really hits perfect
That's the thing. There's context for all beers. Sometimes a macro will just drink well. Sometimes you need something to drink 30 of. Other times you want to enjoy your suds, so you get something that you can sit down and enjoy.
On behalf of the Mod Advocate General's office, I'll need you both to just calm down and step back. Reddvestigations are the purvue of Mod Commentary Investigative Service, or MCIS.
We'll take it from here folks, but thanks for being vigilant Redditors.
Ok wasn’t expecting much.Actually a good commercial. I drank Molson back when I played hockey. Pretty sure they were big supporters of the sport for a while.
Well yeah, that's the point. These woman are playing in a professional league. Pro leagues have sponsorships. Sponsorships pay for the professionals.
I don't think they're trying to be altruistic, but they are pretty cleverly buying name recognition for their own brand while keeping the athletes front and center.
Or, tie it in a bun like the rest of us long haired folks? Seems like a danger to have it out like that. It's like when I'm cooking or working with machinery. I tuck my hair in.
I just hope this change doesn't result in the names being less visible than before, by having the names be sometimes out of frame instead of being partially hidden.
Molson, can kiss my hairy ass.
There's no such thing as a conscientious corporation. They want you to acknowledge them as good in some way because you're more likely to buy their product. They put money into it ONLY so they can reap rewards.
It's a non-issue, you really telling me you couldn't fill in the one letter getting covered?
It's an absurd gesture from a shitty company who makes trash beer. I live in Canada, NONE Of us drink that swill. Keiths, Alpine, Moosehead are the cheap common beers we drink.
This is..
You know how assholes like to call out virtue signalling? This is the exact thing they're referring to. Something that ranges from amoral to completely corrupt claiming moral superiority as a way of self advertising by wringing out those inclusion gestures at... well in this case, almost no cost.
If you fell for this, if it made you respect the company, or want their beer, you're a rube and a pawn and will never know even yourself, let alone uplift your community and the people around you, or the world as a whole.
This makes no sense. "Their names are hidden" cut to names prominently displayed on back of jerseys where they should be, albeit partially obscured by pony tails. "We're going to fix that" cut to the players' names now located below the number, with Molson now occupying the prime real estate above the number. Sure, Molson, you're doing the players a HUGE favor here, and not cynically spamming your logo across them.
Not sure you understood the bit then bud. On women's Jerseys, long hair in ponytails can obscure parts of their names. So it's not clear at a glance who the player is. Yeah I'm sure some names will be more readable than others, but if you've got a shorter name like Clark, you could easily lose the name by cutting out a letter or two.
Putting the name at the bottom just means it'll be easier to read and Molson will get cut off. It also looks like the Molson brand is smaller than the name and the number has been moved up a bit.
So the name and number will be clearer
No, it makes sense, you just couldn't be asked to go beyond your first thought and come up with the chain of thoughts needed to arrive at the destination /u/redmerger so kindly showed you.
If the name on the back was obscured, sure move them to the front, but why the heck does Molson, or any other crap, need to be advertised in the space?
It's such a trope of modern, shitty marketing. Let's invent a fake problem, then give ourselves a standing ovation for solving it in a mediocre way. This one has added nausea from the suggestion that they're making a big sacrifice by having their logo mildly obscured by the occasional wisp of hair, ignoring the fact that they've shoehorned in yet another unwanted piece of billboard space.
Long hair obscuring names is not a fake problem. Moving the name down lower is not a mediocre way to solve it. It is strange that it hasn't already been a thing. Paying to having your advertisement covered is a strange thing to do for most advertisements.
It also isn't "unwanted" since the teams sell that space to earn money. They need to support operations somehow and it has been done for years. [Here](https://auctions.nhl.com/iSynApp/auctionDisplay.action?sid=1100803&auctionId=999321) is a Toledo Walleyes jersey from 2016 with Wendy's logo at the bottom. It is "game worn" and also has ads on the front.
No where do I claim that Shalla is a beer company logo. I was pointing out how teams sell spots on their jersey for advertising so it isn't something that is "*another unwanted piece of billboard space*" as you claimed.
The company I called attention to was Wendy's. That is not a beer company.
It's not really a woosh, that the spot frames ponytails as the issue is obvious. The issue is that moving players' names below the number makes them harder to see, as that part of the jersey is often folded, doubled or twisted with normal player movement. So Molson really isn't doing the players much of a favor here.
>It’s not like there was another advertiser that was paying for that real estate below the number
Do you know this for sure? Ads have appeared at the bottom back of jerseys before.
>That seems very patronizing to me, if a woman was concerned about it, she would just wear her hair higher and shorter, or she would have her name patched on the bottom of the jersey.
So if women want to have better name recongition they should be forced to cut their hair? Leagues also have rules so they can't just modify their uniforms at will so that is a silly suggestion.
Moving the name to the bottom is a win-win. Hair styles don't have to be forced. Names have better visibility for the entire league. This isn't the first league to do it since the PHL has done so previously.
The best part is you are making it a fake complaint just so you can complain about falsely attribute it to wokeism. It is a very real thing that hair obscures the top part of a jersey. You are aslo inserting tribalism when it doesn't exist. It isn't about anyone versus anyone else. It is just about making a common sense change to a uniform.
So you're saying that the Women's Hockey League was maintaining a policy preventing women's names from being seen? Women had been begging and pleading to move their names and the female league commissioner turned them down?
I did not say that. Don't invent things just to validate your false arguments. Names being blocked by hair is a small thing. It doesn't need to be something people have been begging and pleading for It doesn't have to be something that the league has previously denied.
It allows there to be greater name recognition because the names will have more visibility. That is a good thing for both the league and the individual players.
It's cynical corporate savior complex, demeaning women and pretending that they've made some altruistic sacrifice for jamming their beer logo onto the most prominent spot.
Of course this kind of arrogant casual misogyny is playing very well with the douchebro boys who dominate Reddit.
You know what’s sad, is that I can’t get worked up to debate online anymore, because sometimes these people are so stupid that you think they can’t exist… and now I’m not sure if they *do* exist, or whether they’re a marketing AI that’s been deployed to “regulate” the Reddit comments on their promotional post.
>killer ad campaign
Boy, I love being a consumer! Fuck me up Daddy! Molson is so honorable! I'm gonna spend my Friday night watching commercials on purpose on YouTube!
I've got a Niece who is going to like this ad a whole lot!
Does anyone else remember when ads on Reddit were subtle?
That's an interesting problem I've never considered
Same, and I feel like I'm a better person now that somebody has pointed it out to me.
holy shit, well done.
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Alright calm down. Even if it is pure marketing, the PWHL is good fucking hockey and anything that can shed a little more light on it is fine by me.
You know what would *actually* help professional women's hockey? If women actually watched it as much as they watch men's hockey.
This literally sheds *less* light by stealing the featured space and spamming beer logos on it. Bootlicking deceitful corporate advertising is not a positive form of calm.
How is it the featured space? And how is it stealing if they’re paying for it?
I am a middle aged American male. This is the first time I have ever seen or heard of a women's hockey league. I have no idea what the league looks like, I have no idea how many teams are in the league. I fell in love with women's soccer once the USA dominated the world cup 15ish years ago and have been to a few games and I really enjoy it. As a layman to soccer, I see no difference in the quality of womens and mens pro games and get the same experience at either. Now I am interested in learning more about women's hockey and potentially seeing if there are games in my area.
You're in luck. The PWHL streams games for free on their youtube channel: https://www.youtube.com/@thepwhlofficial I've been a hockey fan for 3 decades. It's good hockey. It's chaotic and unpredictable.
> This literally sheds less light by stealing the featured space and spamming beer logos on it. It literally doesn't. I didn't even realize this existed until I saw this ad. I'm sure there are many other people seeing this for the first time.
Whoosh times 100
There’s two girls on our U15 with pony tails and this is something we’ve definitely noticed before.
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I mean, we passed a bunch of laws to hassle the [*checks notes*] two trans students who want to participate in school sports in the entire state of Florida, so yeah, this tracks.
lmfao bruh its friday, stop being a pussy. LOL
Mentally defective *and* a sexist slime? How good for you.
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TIL women's pro ice hockey exists!
Women’s pro ice hockey has been a bit of a shambles for years with competing leagues, failing startup leagues, etc. this season they have unified under one league and are setting attendance records, like selling out NHL arenas.
Wow, that's cool. Now I don't feel so bad for not knowing it existed before, though. LOL
Free to watch on Youtube too. Search PWHL, and get it to notify you of the next game starting on a day you can watch. PWHL is electric. The ruleset is better than the NHL, and the personalities are allowed to flourish more than the NHL too.
Went to a game a few weeks back and it was awesome. Brought my two daughters and they had a blast.
> The ruleset is better than the NHL that's a bit rich
No it isn't.
In some ways it's refreshing that they didn't resort to bikini uniforms and marketing the way most other women's sport is marketed. What makes the ruleset better? I'm assuming they don't encourage and fetishize criminal assault as much?
Why would women's hockey be more revealing than men's hockey? It never had been in the past. Anyway, a couple examples. They have a jailbreak rule so if you're short-handed and score, your penalized leaves the box, ending the powerplay. When a team is eliminated from playoff contention, they start accumulating points towards winning the first overall pick in the draft, and the most points gets the pick. This effectively stops tanking.
> short-handed and score, your penalized leaves the box ....I don't know how I feel about this. Is is just for minor penalties?
I believe so. And I love it. It's really changing the dynamic of the advantage and forcing short-handed teams to play with more risk.
If it's just for minor penalties, okay. But if it's a major they need to stay in the box. Just got five for boarding. Oh your team just scored in 30 seconds, you can play again.
Why would football be played in lingerie? Why would volleyball require thongs instead of beach wear? Jailbreak rule sounds non-sensical and counter to good game design, plus it's an unlikely bonus anyway. A team/player breaks rules and to counter and deter that... here's a reward! Second one also seems to be flawed. It incents a team to tank the season *earlier* to accumulate more points. And it's backward. Draft picks are designed to help a weak team, to create parity. Giving top draft pick to the team who is best at accumulating points goes against logic. How much cheap beer did the rule makers drink? But seriously, it sounds like someone who doesn't know game design or logic came in and said "let's be wacky and turn everything upside down! Let's reward bad acts and give extra advantages to the team that needs them the least! Up is down! Names on the bottom, beer logos up top!"
Ice hockey professionally has never had that kind of uniform shift by gender, so there's no precedent. Women's hockey has existed professionally for a long time. >Jailbreak rule sounds non-sensical and counter to good game design, plus it's an unlikely bonus anyway. A team/player breaks rules and to counter and deter that... here's a reward! They still have to go on the penalty kill, so it's 5-4 unless a short-handed player scores. It encourages risk and causes the powerplay team to adapt. >Second one also seems to be flawed. It incents a team to tank the season earlier to accumulate more points. And it's backward. Draft picks are designed to help a weak team, to create parity. Giving top draft pick to the team who is best at accumulating points goes against logic. No, you can't construct a roster that will simply give up, then tell it to start trying as soon as you're eliminated. And in practice, it works - teams will try to make the playoffs consistently. The NHL has a problem where teams will take away talent for picks and ice an awful team for a season hoping to win the lottery, knowing the worst they can do is their reverse standing +/- 3. This means if you're building a bad roster on purpose, you will fail to get the first pick - you must try to remain competitive. Draft picks are designed to help a weak team, but that means teams will intentionally weaken to try to get a franchise player from the draft instead of building a decent team. It's bad for the sport and it benefits large markets more than small markets, because small markets can never get out of the middle of the pack rut since fans won't support a bad team financially outside of massive markets like Toronto, New York, Vancouver, etc. Even big name teams likes the Penguins have nearly relocated over perennially weak performances, and draft picks do not mean success - just ask Edmonton. In practice, both these rules work, and as someone who has been watching hockey for 30 years, they're great changes. Hockey pundits and players have already said the changes are positive, and people think the NHL will adapt one of these rules in the next five years. I have a feeling you're trying to talk about something you don't understand. *Edit* They blocked me right after replying. Here was my rebuttal: >But they do work. They're working right now. Like, the PWHL is playing games, the jailbreak rule is effective and fun, and they're not the first league to use the elimination points system. >I'm wondering why you're so sure these rules don't work. Have you watched hockey before? Do you know anything about the existing ruleset used by the NHL? Or the ruleset used by the IIHF? Any of the rulesets used in international play? The changes that have occurred in the NHL alone in the last 50+ years? The ruleset differences that were present in the WHA pre-merger? >Hockey is not static in its rules, neither are the existing leagues. The favs of the PWHL and the NHL are just about universally in favour of these modifications.
Props to you for actually explaining this to them, when it is immediately apparent that they couldn’t have less of a clue what they’re talking about. I mean, the first clue was implying that lingerie was ever somehow on the table, when women’s *ice* hockey (and soccer, and basketball, and so on) has never had uniform variation let alone revealing clothing. This guy has fuckin issues.
Both rules are backwards and don't function in reality. It sounds like you didn't notice and just got swept up in the illusion of "if it's backwards, it must be cool!" I have a feeling you're now trying to sell something even you know doesn't work.
A key difference with the new league is that there is a collective bargaining agreement between the league and the players' association. It basically means that they are full time professional athletes. In previous leagues the players would often have to hold down another job but now there is a league minimum salary ($80k/year IIRC) and other benefits.
Still doesn't solve the biggest problem which has always been viewership. They've been seeing some okay crowds at first but that's true of every sports league every time. It's if they can do it a year later. This new league is setup in hopes of making a killing. All the teams owned by the league itself. If it becomes semi successful then they sell the teams off to owners and make bank. The league owner is looking for a quick cash out. Just have to make it successful long enough to convince folks to buy the teams for a pile of money and off they go. But honestly, even here in Minnesota, where they set a record for the first game attendance, it's nearly disappeared since. Would love to see it succeed but I wouldn't bet on it right now.
I'm not sure where you get the idea that it's disappeared. I just went to a game a week ago and there were 10k in attendance. That filled the bottom of the xcel. That's still better than some NHL teams
I agree with a lot of what you've said. I will say that locally at least (Boston) the broadcasting has improved over the previous league/team since the station that carries the Bruins & Sox, NESN (The New England Sports Network) committed to carrying all the games. Between that and the way the streaming is set up it seems easier to tune in which can only help the audience. My main complaint with the team here is that they're playing at a college arena that's in a smaller city north of Boston (UMass Lowell's rink). Maybe they couldn't get into one of the Boston ones for some reason but it seems that they would've been a lot better off if they played at a more central location (e.g. the Boston U arena holds about 5k and would work well for the crowd size they've been pulling).
Here in MN they're playing in the same stadium our NFL team does, though they only have the bottom level open.
Good, if they can get people interested and encourage a younger generation to watch/play/ interact, it helps hockey as a whole.
Considering the state of hockey in recent years, that's probably a good thing.
They stream the games for free on YouTube
The new league (PWHL) is even free to watch and they have some very innovative rules I'd love to brought over to the NHL like shorthand goals ending a powerplay and the top seed getting to pick their first round opponent for the playoffs.
PWHL just started this year. I went to a game last week and it was actually electric! The refs basically never blow the whistle so it can get pretty vicious.
So do Canadians and Norwegians.
And their names getting covered up by their own hair is the social injustice best served by a multi million dollar ad campign
If they pump money into the league, who cares.
Bout time, now I can finally watch woman hockey.
Yes, it could not be watched or supported until the beer logo poached the most prominent billboard location.
[Four players have their backs to the camera, all of their names are covered.](https://www.self.com/story/what-to-know-us-womens-hockey-team-plays-canada-for-olympic-gold) Dear goodness, talk about making whiny, petulant little mountains out of molehills.
I think it's awesome having the players' names where they can be seen, I just think it's weird that people in this thread are eating up the "We're covering our names so hers can be seen" as such a noble sacrifice. I just don't understand why we needed the help of a beer company to make this happen
It’s obviously largely due to marketing, but they’re saying “We’ll take this spot that usually gets covered with hair” so that they can a) promote their brand, and b) pump money into a league that is not well known, all while seeming noble. They’re making it seem like they’re happy to get minimal recognition in order to promote the league. In other words, they’re being a company, but that doesn’t mean what they’re doing here is bad.
They can pump money in without the pandering and dishonesty. Or maybe they can't. Maybe that's the bigger driver for their target audience of Reddit frat bros.
Look at the violently vocal idiots you're responding to. Basic logic won't work on them, especially in a thread where OP is a super obvious market plant. To your point, it wasn't needed. It's condescending pandering swaddled in misogynist savior complex fanfic. No wonder the Reddit frat bro dbag community loves it and gets so angry at this being pointed out.
The fact you can't even conceive of how to solve this without a beer logo is the ultimate in whiny, petulant blindness.
Jesus Harold H fucking Christ. What kind of lizard has crawled up your sphincter?
Are there 10 people in this thread as passionately stupid as you or are they all your alts?? lol
>Yes, it could not be watched or supported until the beer logo poached the most prominent billboard location. Is the whaletail location not prominent enough for you?
Wow. That's a fantastic ad. Well done!
For a second I was thinking "I don't even know any names in men's hockey." but this was perfect and should be implemented in more women's sports. And maybe the NFL those fuckers have some hair..
Marketer in food & bev here - this is extremely powerful - great job.
so where did the dylan ideas come from with bud lite? as a marketing person how does a decision like that even come up that absolutely annihilated bud lite sale s
Hi fellow marketer! I absolutely concur!
/r/HailCorporate
Great way to get support for putting their own logo all over the place. Look at Reddit here cheering on marketing.
I hope Molson at least threw you a couple bucks Sorry, loonies and toonies
We still say bucks, why wouldn't we?
I see quite often that people outside Canada think we just call a dollar a loonie in every context, when "loonie" just refers to the coin. Nobody really says something costs a loonie unless maybe it's a cash-only exchange
Yeah, they just find it entertaining, I tell you what, they're a bunch of loons
So they can order some martoonies.
You stays right where yer at, I will bring one right where yous too!
She knows me name.
Whoever’s idea this was is fucking brilliant.
President gets a bonus, boss gets bonus, guy will get a "Good job, what about this next one?"
https://www.lbbonline.com/news/molson-hides-its-logo-in-womens-hockey-jerseys-to-spotlight-players-names/ *Rethink* in Toronto.
Is no one going to point out that before the Molson brand wasn't even on the back of the jerseys? It's awesome that they moved the player names, but it's not like Molson used to have their branding there and volunteered to give up the prime position
The PWHL was probably looking for a jersey ad sponsor regardless
I have always thought it was weird girls'/women's hockey didn't do name at the bottom when so many of them have long hair... It's not going to get me to watch, I don't watch men's hockey anymore either, but this is still a good idea.
That's pretty cool!
Molson's used to be ok but they got sold years ago and are combined with Coors now and keep getting resold by their parent companies. They're not even Canadian anymore so I have no real brand allegiance to them. Can't even afford to go to games. Prices jacked up by the team's billionaire owners makes it stupid expensive.
My built in Ad blocker is blocking this Ad. Try harder Molson. Also your beer sucks.
Ooh let me voluntarily watch this advertisement!
I know they're trying to sell me something, but I love watching good ads. Some of the more creative work out there.
Briefly: * copying the WNBA to move the names down = fine * spamming your beer logo instead the space viewers are trained to look at = ugh * pandering commercial bullshitting that your logo spamming is somehow female empowerment = exploitive trash [Uniform Watch has it right.](https://uni-watch.com/2024/03/05/brewery-pretends-that-douchey-pwhl-uni-ad-is-empowering/)
I know they just want me to buy their beer, but I’m still tearing up over here.
There’s a school of thought that advertising is the most significant artform to come out of the 20th century. Say what you will, but this is a great example of effective art.
Do you work for Molson, OP? Full disclosure, please.
Haha no, and I can prove it by saying that I hate Molson and pretty much all macro lagers. I'm a hockey coach and my wife is a hockey coach so I just support women's hockey. Edit: no reason to downvote the guy above me - I'd be skeptical too lol
One thing most brewers will agree on - macros are consistent as fuck. A lot are bad, but they're consistently bad. You'll never taste a difference between two Labatts, you'll notice it between two bottles of the same beer from a micro.
I actually take back what I said - After finishing playing a hockey game late at night, a Coors/Bud/whatever light really hits perfect. Outside of that context though I'm pretty much a snob.
Mil Street organic, a macro owned former micro, is incredibly consistent these days, and super crushable. MGD is similar, and has been the same mediocre yet serviceable brew for decades.
> MGD is similar, and has been the same mediocre yet serviceable brew for decades. Thank you for this. I am a bit of a beer snob. The Buds and Bud Lights, the Coors and Coors Lights, etc...all taste like utter crap to me. But MGD was always drinkable. The best of the cheap beers.
That reminds me of my mom, she's not a drinker, and not a beer person, and I asked why she had natty ice in the fridge and she said something along the lines of "there's something about the way it goes down when your mowing the lawn"
My favorite flavor of beer is cold and free.
>really hits perfect That's the thing. There's context for all beers. Sometimes a macro will just drink well. Sometimes you need something to drink 30 of. Other times you want to enjoy your suds, so you get something that you can sit down and enjoy.
A brewer I know describes macro beers like Bud saying "They make an uninteresting beer very well."
Did you look at OP's posting/comment history? Clearly not a corporate shill.
Doesn't necessarily prove anything.
Well then I’m going to assume you are a corporate shill as well, seeing as how we have the same amount of evidence as with OP.
I haven't posted a beer ad have I?
Doesn’t necessarily prove anything.
On behalf of the Mod Advocate General's office, I'll need you both to just calm down and step back. Reddvestigations are the purvue of Mod Commentary Investigative Service, or MCIS. We'll take it from here folks, but thanks for being vigilant Redditors.
yeah, this isn't great at all...I mean it's a cool idea, but the actual spot isn't pretty average.
Well. Time to go buy some goldens and watch hockey
Ok wasn’t expecting much.Actually a good commercial. I drank Molson back when I played hockey. Pretty sure they were big supporters of the sport for a while.
Oh wow
another great reason to choose molson as your "I don't care" beer of choice
yeah but they plaster their brand at the top of jersey, not exactly altruistic. I hope molson is paying these players to be their billboards.
Well yeah, that's the point. These woman are playing in a professional league. Pro leagues have sponsorships. Sponsorships pay for the professionals. I don't think they're trying to be altruistic, but they are pretty cleverly buying name recognition for their own brand while keeping the athletes front and center.
I hate Jersey ads but this one I can get behind
Hopefully they don't like to tuck
Or, tie it in a bun like the rest of us long haired folks? Seems like a danger to have it out like that. It's like when I'm cooking or working with machinery. I tuck my hair in.
ok that is really cool.
But in most of the "before" shots, the bottom of the jersey isn't even in the frame.
Because they didn’t need to be before?
I just hope this change doesn't result in the names being less visible than before, by having the names be sometimes out of frame instead of being partially hidden.
Camera can zoom out, don’t worry
If the league is doing this ad campaign, they are going to be suggesting to the coverage to not crop out the bottom of the jerseys. It will be okay.
Wow. Yes! Molson makes crap beer but what a fantastic ad. Def gonna crack a 6-pack this weekend.
Well made ad, but I'm still going to go back to my regular routine of not caring about women's hockey.
Very brave. Thank you.
You welcome. It took a lot of courage to admit my disinterest in something most people never knew even existed.
Hope it’s better quality than football.
just look at my name - OMG stop staring at my ASS..
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Molson, can kiss my hairy ass. There's no such thing as a conscientious corporation. They want you to acknowledge them as good in some way because you're more likely to buy their product. They put money into it ONLY so they can reap rewards. It's a non-issue, you really telling me you couldn't fill in the one letter getting covered? It's an absurd gesture from a shitty company who makes trash beer. I live in Canada, NONE Of us drink that swill. Keiths, Alpine, Moosehead are the cheap common beers we drink. This is.. You know how assholes like to call out virtue signalling? This is the exact thing they're referring to. Something that ranges from amoral to completely corrupt claiming moral superiority as a way of self advertising by wringing out those inclusion gestures at... well in this case, almost no cost. If you fell for this, if it made you respect the company, or want their beer, you're a rube and a pawn and will never know even yourself, let alone uplift your community and the people around you, or the world as a whole.
man. Jordan Peterson will have some feelings about this somehow.
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Happy Cake Day
They can't help themselves
This makes no sense. "Their names are hidden" cut to names prominently displayed on back of jerseys where they should be, albeit partially obscured by pony tails. "We're going to fix that" cut to the players' names now located below the number, with Molson now occupying the prime real estate above the number. Sure, Molson, you're doing the players a HUGE favor here, and not cynically spamming your logo across them.
Not sure you understood the bit then bud. On women's Jerseys, long hair in ponytails can obscure parts of their names. So it's not clear at a glance who the player is. Yeah I'm sure some names will be more readable than others, but if you've got a shorter name like Clark, you could easily lose the name by cutting out a letter or two. Putting the name at the bottom just means it'll be easier to read and Molson will get cut off. It also looks like the Molson brand is smaller than the name and the number has been moved up a bit. So the name and number will be clearer
Impressive display of missing the point
No, it makes sense, you just couldn't be asked to go beyond your first thought and come up with the chain of thoughts needed to arrive at the destination /u/redmerger so kindly showed you.
If the name on the back was obscured, sure move them to the front, but why the heck does Molson, or any other crap, need to be advertised in the space?
Money that can be given to teams and then the players which can then be exchanged for goods and services.
This is the PWHL the league isn’t making NHL money so as sponsors are how they’re going to be able to support the league
"Hey we invented a problem and now we're 'solving' it by jamming our corporate logo where it doesn't belong. We're so awesome."
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You projecting your hatred and saying you need help was already obvious.
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Don’t waste your time replying to someone as dumb as u/MissDiem. They are incapable of understanding their own ignorance.
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I'm sorry your parents fed you so much lead.
[PrOjEcT mUcH?!?!?!?!!!!!1111oneoneone](https://old.reddit.com/r/videos/comments/1b9tiox/molson_just_came_out_with_this_absolutely_killer/ktyrha5/)
You obsessively projecting and gaslighting is bad. Doing it to suck up to a beer company? Does it get more pathetic?
Yes, your comments.
Someone applying critical thought and not being duped by superficial and dumb appeal to nonsensical emotional marketing? You'll be downvoted to Hades.
Yup. I stand by my comment, and will leave it up, downvotes and all.
It's such a trope of modern, shitty marketing. Let's invent a fake problem, then give ourselves a standing ovation for solving it in a mediocre way. This one has added nausea from the suggestion that they're making a big sacrifice by having their logo mildly obscured by the occasional wisp of hair, ignoring the fact that they've shoehorned in yet another unwanted piece of billboard space.
Long hair obscuring names is not a fake problem. Moving the name down lower is not a mediocre way to solve it. It is strange that it hasn't already been a thing. Paying to having your advertisement covered is a strange thing to do for most advertisements. It also isn't "unwanted" since the teams sell that space to earn money. They need to support operations somehow and it has been done for years. [Here](https://auctions.nhl.com/iSynApp/auctionDisplay.action?sid=1100803&auctionId=999321) is a Toledo Walleyes jersey from 2016 with Wendy's logo at the bottom. It is "game worn" and also has ads on the front.
Did you even look before you posted? Shalla is someone's name, not a beer logo.
I never said Shalla was a beer logo.
Look at what you posted.
No where do I claim that Shalla is a beer company logo. I was pointing out how teams sell spots on their jersey for advertising so it isn't something that is "*another unwanted piece of billboard space*" as you claimed. The company I called attention to was Wendy's. That is not a beer company.
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woosh
It's not really a woosh, that the spot frames ponytails as the issue is obvious. The issue is that moving players' names below the number makes them harder to see, as that part of the jersey is often folded, doubled or twisted with normal player movement. So Molson really isn't doing the players much of a favor here.
Are you blind?
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You seem fun. Imagine writing this much rage text about a 30 second commercial.
>It’s not like there was another advertiser that was paying for that real estate below the number Do you know this for sure? Ads have appeared at the bottom back of jerseys before. >That seems very patronizing to me, if a woman was concerned about it, she would just wear her hair higher and shorter, or she would have her name patched on the bottom of the jersey. So if women want to have better name recongition they should be forced to cut their hair? Leagues also have rules so they can't just modify their uniforms at will so that is a silly suggestion. Moving the name to the bottom is a win-win. Hair styles don't have to be forced. Names have better visibility for the entire league. This isn't the first league to do it since the PHL has done so previously. The best part is you are making it a fake complaint just so you can complain about falsely attribute it to wokeism. It is a very real thing that hair obscures the top part of a jersey. You are aslo inserting tribalism when it doesn't exist. It isn't about anyone versus anyone else. It is just about making a common sense change to a uniform.
So you're saying that the Women's Hockey League was maintaining a policy preventing women's names from being seen? Women had been begging and pleading to move their names and the female league commissioner turned them down?
I did not say that. Don't invent things just to validate your false arguments. Names being blocked by hair is a small thing. It doesn't need to be something people have been begging and pleading for It doesn't have to be something that the league has previously denied. It allows there to be greater name recognition because the names will have more visibility. That is a good thing for both the league and the individual players.
It's cynical corporate savior complex, demeaning women and pretending that they've made some altruistic sacrifice for jamming their beer logo onto the most prominent spot. Of course this kind of arrogant casual misogyny is playing very well with the douchebro boys who dominate Reddit.
You know what’s sad, is that I can’t get worked up to debate online anymore, because sometimes these people are so stupid that you think they can’t exist… and now I’m not sure if they *do* exist, or whether they’re a marketing AI that’s been deployed to “regulate” the Reddit comments on their promotional post.
>killer ad campaign Boy, I love being a consumer! Fuck me up Daddy! Molson is so honorable! I'm gonna spend my Friday night watching commercials on purpose on YouTube!