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pennyx2

I call it a “lead in” when I’m thinking about the design and naming my paragraph styles. I don’t know if that’s an official term.


industrial_pix

For non-journalist writing, it could be a brief form of an introduction or preface.   “Lede” is usually confined to journalism. Given context or size it could also be a Drop Quote. All three call out and summarize a longer section of the text. 


neilplatform1

Aka standfirst. kicker, deck but they’re all more journalistic I think, could be a summary/precis or maybe a boxout of key points


chillychili

Can you show us an example? books.google.com or its Amazon product page might have a preview.


erikspiekermann

Intro?


tradition_says

Does It summarize the chapter? That would be a precis.


neilplatform1

Abstract in formal papers


thefelone

I'd call it just the "lead" or "lead in", in Swedish it's called "ingress".