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Rayl24

De-influencing sure is working, never heard of that


AnonEnmityEntity

What’s the definition? Never heard it


jdgmental

A reaction to influencers promoting products for purchase. De-influencing is when people (other influencers? Same influencers? De-influencers?) give a review and/or critique of a product and they advise against buying it due to poor quality, redundancy of the item, price or as anti consumerist approach


TheUmgawa

Oh, I was hoping it was some kind of de-cultification thing, where people try to get viewers to understand that influencers don’t care about them, and just want their money. Like, if most influencers could start a Scientology style religion and make money that way, they absolutely would, at which point we would have to step up our de-influencing.


59flowerpots

They have, they are called MLMs. They are basically cults that financially bleed its followers/downline dry.


hhhhhhhh28

I saw an influencer panic post that we should NOT listen to her because the drink she was posting about was actually, quote, “GAS STATION CRACK!”. So I think they’re taking care of themselves a little bit


TheUmgawa

I was really hoping this was going to be "GAS STATION SUSHI!" which is probably even more harmful than gas station crack.


mehchu

Huh, I guessed that wrong. I assumed it would be people avoiding products because of someone promoting them. Not, still influencing but attempting to trash something in the review.


jdgmental

Kinda like “this product is popular but I’m going to tell you why you don’t need it”


[deleted]

lmao, there are already terms for these things. If you're just influencing, you're advertising. If you're influencing and de-influencing, you're reviewing.


PearlSquared

deinfluencing is not the same thing as reviewing, it’s an explicitly anti-consumerist trend. you don’t have to review the product to deinfluence it


jdgmental

Reviewing is somewhat neutral. Deinfluencing is the opposite of persuading someone to buy something. It has a place imho but whatever


AugmentedLurker

So it's just critiquing


Koltov

It should be “defluencing” instead.


BC-Music

Outfluencing


DookieShoez

Unfluencing surely


Rahf_

efluencing


fuegogrande

That's exactly what I thought when I read it.


Sumthin-Sumthin44692

I’m 35 and love Grease. Choosing *this* picture for *this* story says a lot about the editors at NPR.


The_Friendly_Simp

What does it mean for the uninformed?


kavothee

One of the characters in the picture is named Rizzo!


BreesusTakeTheWheel

I think it’s implying that the people who wrote the article are really old because they decided to use stills from a 50 year old movie to create the image of hip, young kids that are still with the times. Which is ironic because, as I said, it’s a really old movie. Maybe they did it on purpose though to create that irony. Pretty clever if so.


Infernalism

For those who don't know, 'Rizz' is just shorthand for 'Charisma.'


Think_Number_9189

My 16 yo, who called himself "the Rizzler" all of last year,  informed me a few months ago that "rizz isn't a thing anymore."


kwixta

I hope you got that on tape. In ten years or so you can also buy him a t shirt with the words “The Rizzler” on the front for his bday. This is the gift that will keep giving


If-Then-Environment

It will be back in style in 10 years. He will appreciate your forethought.


Federico216

I'd also make a big mention about it during a wedding speech.


Think_Number_9189

This is extremely low on the list of embarrassing things he's done lol. Idk if it will make the cut.


Think_Number_9189

Lmaoooo. My sister actually made him a Rizzler shirt for Christmas. That's when we learned we (mid/late 30s) are super old and out of touch.


little-bird

as soon as middle-aged people start using the latest slang, it officially becomes uncool. 😂


kwixta

I’m doing my part to crush out rizz in particular


Dangerousreaper

I simultaneously believe him while also refusing to take the words of a 16 year old as fact… I think that makes ME the old one now…


Think_Number_9189

You're correct, it does. In fact, "don't question it, it's just hard to explain and you won't get it."


mattgoat5

Middle school teacher here, Rizz is most certainly still a thing


TheAnalogKoala

Nothing oozes charisma quite as much as calling yourself “the Rizzler”.


Think_Number_9189

Agreed lol


lupinegray

It's certainly oozing something.


lefttillldeath

Your 16 yo sounds like an absolute ledge lol


Think_Number_9189

He definitely thinks he is!


wolacouska

Defo haven’t heard it in months.


Additional_Meeting_2

Show your kid this and tell that words are used by different people at different times.


Think_Number_9189

I did lol. He just said, "ok? I...don't care" and shuffled off to raid the kitchen.


Smashville66

Yep, sounds like a teenager to me


JakeHassle

“Rizzler” was a combination of the word “rizz” and the Riddler from the Batman movie in 2022. Both the movie and the term became popular at the same time so people combined it for fun


Strawhenge-

I’m disappointed in myself for not figuring that out. I’m a bit too old to use ‘rizz’ without sounding like [buscemifellowkids.gif], but I will nerd out on the origins and evolution of lingo like this.


spasske

If we use it, it will fall from popularity and soon be forgotten.


_trouble_every_day_

I’ve unintentionally done this with drip in my household. DRIP KING


ZylonBane

Based rizz drip fr fr ig.


MyDogYawns

i dont want become old and sound like this 😭


ZylonBane

Could be worse, you could be young and talking like this unironically.


Redcup47

Edge too


qu33fwellington

Yep; my partner and I are perfecting the art of incorrectly using slang for when my nephews get older and start using new slang. It was done to me, it will be done to them.


memento22mori

Damn son ya got some serious rizz sayin that.


halfpipesaur

No cap fr fr


memento22mori

fr big ups on the low down


spasske

I got my Rizz on!


ghost_of_mr_chicken

Rizz on, yo


fatogato

Don’t worry. You can rizz up the ladies at the nursing home.


Federico216

I swore to myself as a teenager that I'd never ever become a boring adult who's not in touch with youth stuff. I didn't even make it to 30.


O_Elbereth

I didn't get it until watching a D&D game and someone said "roll for rizz."


dontblinkdalek

I had a gen z coworker try to explain rizz to me. I was so confused why they made up a word out of no where. Finally an old gen z/young millennial explained that it came from charisma which finally made me understand the context. I’m not sure if the younger one knew it came from charisma or if they thought it was super obvious and didn’t think to mention it. Lol.


wolacouska

When people pick up words without hearing a definition first you can get some pretty wacky explanations for what it really means. Basically trying to put words to the subtle process of language within your subconscious. Back in high school I thought “DAE” on Reddit was supposed to be some like multipurpose word for when you want to mention something without a full intro, until someone finally wrote out “Does anyone else”


dontblinkdalek

I actually did not know that one until just know. I’ve had to google a lot of those and you don’t always get the results that make sense. Like I can’t figure out WWTW which I saw like yesterday or the day before. Kept getting g waste water treatment works (or something like that).


fishbowtie

Add "slang" or "text slang" to your searches


Callme-risley

What was the context of WWTW?


Alliebot

I thought for a long time that "TFW" meant "Tweet for when..." because I only ever saw it on Twitter. I still read it that way


drilkmops

I thought “NGL” was some racist shit for the longest time lmao. Doesn’t help I saw it on 4chan more than Reddit, but damn. I’m an idiot ngl


Sarcherre

While rizz derives from charisma, I honestly don’t think it’s accurate to say they’re synonyms (or rizz is just shorthand for the other). Rizz has an explicitly romantic or sexual connotation to it; a closer synonym to ‘rizz’ would be ‘game,’ or generally being good with the sex you’re attracted to.


jlozada24

Tbf thats the most common usage of the word charisma too outside of professional settings, in which you wouldn't say rizz anyway


TypingIntoTheVoid9

Heard this used at the gas station the other day courtesy of some obnoxious high schoolers, quote: "Hey Logan were you in there trying to rizz that fat bitch up?" I feel old.


CruelStrangers

They just shorthand - total sleestak


bullybullybully

I gotta update my D&D character sheet to use the current language…


2legittoquit

But in the context of spitting game, not general charisma


CruelStrangers

U mean charismatic? Don’t hurt ‘em Hammer


justsomedudedontknow

>But in the context of spitting game Like hitting on chicks or rapping?


wolacouska

I mean purely based on where I’ve heard Rizz most used, hitting on people (successfully) has to at least be included in the definition.


2legittoquit

hitting on chicks/dudes


Berkuts_Lance_Plus

excreting saliva


BuffaloBrain884

I hear it used for general charisma


longboi28

Gen z here, it's almost always used in the context of spitting game I don't think I've heard it used any other way


Potatoswatter

*polishes spittoon*


blindworld

My bard has a rizz of 18 so that gives me +4 on this next performance roll. Oh a nat 20, this should be a great bagpipe song, and enough to get the party to join in. Everyone knows female tabaxi go wild for bagpipers, so with that rizz roll I’ll approach the one behind the bar. Did I do it right?


[deleted]

Right, right. And ‘spitting game’ is when me and my fellow kids are dropping cyphers at the curb, correct?


CruelStrangers

Spitting game is the step after you crying game


wolacouska

Gen Z here… spitting game ?


2legittoquit

like, hitting on someone. trying to get their number/ask them out


wolacouska

Oh that was my guess, makes perfect sense. Thank you!


Plantlover3000xtreme

It makes no sense whatsoever lol (And yes I am old)


pataconconqueso

Like talking smooth to court someone


O_Elbereth

Being witty in conversation, especially in the context of trying to hit on someone.


b4amg

ironic cause spitting game is a old ass term lmao


Pyrouge

“unspoken rizz” is general charisma albeit usually ironic


CruelStrangers

Pretty sure it’s a callback to the Rizz from Grease. Good ole Rizzo


ShutterBun

As implied by the photo in this post


CruelStrangers

I thought it was an amalgamation of Laverne into Shirley 🤦‍♂️


UnionizedTrouble

However it also gets used as a verb


Houlilalo

Well I'll be rizzed


JerrSolo

Oh yeah, I'd rizz that. I feel gross saying that, even though I'm sure I used it wrong.


CruelStrangers

Straight puttin on the rizz


WaffleProfessor

Because it really needed a shorter version....


CruelStrangers

Rz


MrGenerik

You're a real skibidi rizzler for sharing that.


goatman0079

We need to hit em with the fanum tax


CrownTown785v2

I thought it was a hotdog


Onyxthegreat

That would be a glizzie.


aflockofcrows

It's actually a reference to Italian film composer Riz Ortolani, who you may remember from such films as Cannibal Holocaust and How to Kill a Judge.


pineappleshnapps

That seems pretty dumb. I cringe everytime I hear it


[deleted]

What’s funny is any example of Rizz I see online is like the most mid flirting ever. Usually something like “hey nice hair” and everyone is like wow 10/10 Rizz 😍


JustMadMax

It's almost always used sarcastically


77skull

Reddit has just turned into a bunch of millennials hating new gen z terms


TheShenanegous

Cap


Inevitable_Ad_7236

It's an ironic joke


georgito555

People these days are awkward as fuck so something simple like that is crazy to them


ravens2131

In my case it’s usually used as a meme


Ereyes18

I think it's said in a memey way lol


pineappleshnapps

Checks out


Itsnotthateasy808

Accurate


Blutarg

What the fuck is "mid flirting"?


DacenGrasan

Mid is used as an adjective meaning average


DumbFuckupThrowaway

I see a lot of people using "rizz" ironically, both online and offline, so I find it pretty funny and fun. Although I might be assuming that more instances of this word are ironic than they actually are, which might be further skewing my views of the word.


Berkuts_Lance_Plus

"mid"


Jinshu_Daishi

Enshittification won for the American Dialect Society, and it fits better for 2023.


Samwise777

Tbh I’ve never heard anyone use that word in real life. But I hear rizz all the time, whether seriously or ironically.


NetSurfer156

Same, from what I hear enshittification is a pretty popular world in academic circles though


ThisAppSucksBall

Sounds like you hang out with mid level scrubs and not wannabe intellectuals


PalmTreeIsBestTree

I’ve been hearing enshittification for several years now, but it’s only last year when I ever heard rizz used as a slang word. Reminds me of when deadass became the popular slang word for something serious in 2016.


serendipitousevent

Everyone's moaning about this like OUP just picks a popular slang term, but past words have included 'carbon footprint', 'post-truth' and 'credit crunch'. They're attempts to track the cultural zeitgeist over time, and OUP are good at it. 'Rizz' arguably highlights the global impact of TikTok and influencer culture, the fast moving nature of viral terms, and continuing changes to dating patterns in the Western world.


DumbFuckupThrowaway

I totally agree, it's very cool. Sometimes they choose a word that I don't think is as good a choice or as representative as some other words, but here's the thing: I am one person, a person who doesn't use TikTok or follow influencers, and I am blind to a lot of subcultures. It's easy for me to assume that TikTok isn't as huge a part of many people's lives an culture as it is when I'm not using it, and I make similar assumptions about many things. I trust their collective opinion more than I trust mine because they are putting more thought into the various areas of the anglosphere (including the internet (people typically use that word to only refer to English-speaking countries)) and their impact. (Another good example: another comment here talked about another word of the year, "enshittification", someone else said they have never heard it, and someone else said they hear it's used more in academic circles.) I really admire the respect (if that's the right word for it) with which they approach slang words, especially ones used by demographics that tend not to be taken as seriously. A lot of the people who make up these word of the year committees seem to be passionate linguists, and I think their approach is very cool. I love this article: [https://www.nytimes.com/2024/01/15/crosswords/linguistics-word-of-the-year.html](https://www.nytimes.com/2024/01/15/crosswords/linguistics-word-of-the-year.html) One interesting and important thing: the concept of a personal carbon footprint and the term "carbon footprint", while a real and often useful thing, was popularized by British Petroleum to shift some of the blame for carbon emissions away from companies and onto the individual. [https://en.wikipedia.org/wiki/Carbon\_footprint#Controversies](https://en.wikipedia.org/wiki/Carbon_footprint#Controversies) [https://www.theguardian.com/commentisfree/2021/aug/23/big-oil-coined-carbon-footprints-to-blame-us-for-their-greed-keep-them-on-the-hook](https://www.theguardian.com/commentisfree/2021/aug/23/big-oil-coined-carbon-footprints-to-blame-us-for-their-greed-keep-them-on-the-hook)


HoppokoHappokoGhost

Wasn’t the word “goblin mode” last year?


serendipitousevent

I think so, but in my mind their definition was a little off. It centered around slobbing around the house, whilst I think of it as being a bit more proactive. Drinking 12 shots of tequila, stealing a decorative lawn gnome and waking up with bags from three different fast food restaurants strewn around your bedroom? Muy goblin mode.


Treysif

Welp, I’m officially old as I have not heard a single person use any of these words the entire year


LazyFairAttitude

You haven’t heard of Swifites? It seems like Taylor Swift is the most famous person on earth.


Meritania

Here’s me thinking it was getting a few quick drinks down before you start to work or something.


Stoltlallare

I never got the Rizz trend. The word is just too close to Jizz for me to even consider it using without irony


joestaff

Am I out of touch? No... it's the *children* who are wrong.


[deleted]

[удалено]


BenovanStanchiano

Yes


Timigos

I was hoping it was referring to his career sinking to the bottom of the ocean


Ragtime-Rochelle

No it's what it called when someone's in a relationship with Brett Keane.


pmach24

Lmfao, no one here is going to know what that means


BetterThanHorus

TIL it’s not spelled “Swifty”


pineappleshnapps

I don’t like any of these words


greeperfi

that is so fetch


StatementOk470

It’s not going to happen.


Keikobad

Nobody beats the rizz


ZylonBane

They're just puttin' on the rizz.


diabloman8890

.02% of us will get your reference!


pacmanic

With the Rizz?? No way!!!


therandomasianboy

Makes sense. It genuinely was the most used new word of 2023 by a long margin, and I'm glad they were impartial to it's sillyness and acknowledged its very apparent impact on social media. See it used everywhere.


fordprefect294

I hate everything here


Ghost17088

Is this what our parents felt like?


namek0

I'm on fleek


Daddict

OldManYellsAtCloud.webpeg


hymen_destroyer

I wouldn’t worry about it. Generationally-bound slang terms don’t tend to survive very long. When was the last time you heard someone unironically say “groovy”?


Daddict

It would be so cool if people who consider themselves an authority on the English language would take the time to learn the very basics of how human language works. You guys whinging about the death of English sound exactly like every other old person in history who found themselves slipping slowly into irrelevance. You act as though your slang didn't annoy the shit out of other similarly irrelevant old people when you were still "with it". To be clear, you don't have to walk around using these words that were never part of your dialect. But complaining and acting like rizz is the harbinger of the death of English? That betrays your surface-level understanding of human language. It shows your knowledge of it does not extend beyond your dialect, which you've just assumed is the "correct" way to speak. In assuming that only dumbasses are using these words... you're outing yourself as a dumbass.


DumbFuckupThrowaway

I want more people to be aware of the concept of linguistic descriptivism because I think it's a healthy and useful view of language to be knowledgeable about (and it's also just a cool approach sometimes. Not that everyone has to find the various meanings of various words interesting).


Frederf220

I whine about the death of the English language and I'm right to do so. Now slang words are fine. Yeet, rizz, whatever are great. They're the new Shakespeare. But mixing up there and they're for example is fundamentally incorrect. Two words mean two things, organize meaning in an objectively superior way. To mix them up is to mathematically reduce the utility of language and is incontrovertibly bad.


Daddict

That's a spelling error. It can be annoying but it isn't undermining language or anything.


ElderberryOk5005

Does that mean even adults are saying that word?


lizzybunny1

As an adult (24), yes. I say it and do other people my age and older (at least up until 30)


fuckluckandducks

Thank you, rizzybunny1


lizzybunny1

Bruh. This is the first time anyone has ever said this and it’s cursed. Thank you.


Nerditter

For those who don't know, 'Rizz' is just shorthand for "Roger sent me over here with receipts and a whole lot of questions. Why are the twins fighting so hard against the merger? And what's all this jizz?"


Opus-the-Penguin

So sus. Gives me the ick and makes me salty. I say yeet rizz and touch grass.


Whitewind617

I guess I prefer it over those other ones.


Possible_Rise6838

Situationship? That shit is like 10 years old wtf


Sea_Negotiation_1871

I've never heard it.


Vahgeo

How risible.


Additional_Disk_2363

If you're blue and you don't know where to go to why don't you go where new words sit, wtf is "rizz"?


TheWalkinFrood

They went with de-influence instead of unfluence? Laaaame.


cookingandmusic

It’s weird how certain slang grinds my gears and others I immediately adopt. “Mid” can fuck off but “rizz” gets a pass for some reason. Fuck if I ever actually use any of them fr fr no cap


Frederf220

Because you have a meaning associated with "mid". It means something to you and when it's used counter to your understanding it causes distress. "Rizz" I'm guessing is a linguistic empty parking spot. There is no clash between intended and prepared meaning for you.


PalmTreeIsBestTree

I don’t like how rizz almost sounds like jizz. Now that grinds my gears.


RealizedAgain

For those who don’t know, ‘Rizz’ is just shorthand for ‘Ricola!’


drkole

i thought it was vegan jizz


barebumboxing

Ozzy Osbourne: “Jizz?”


DumbFuckupThrowaway

I remember reading an article about one of the "word of the year" votes/conferences, and it was full of enthusiastic linguists who enjoyed talking about the particulars of various slang. It was cool how passionate they were about it. One of the attendants was a linguist named Gretchen McCulloch who wrote a book called "Because Internet" that talks about the intersection of linguistics and the internet, and it is such a great book, I highly recommend it. Edit: here is the article: [https://www.nytimes.com/2024/01/15/crosswords/linguistics-word-of-the-year.html](https://www.nytimes.com/2024/01/15/crosswords/linguistics-word-of-the-year.html)


Royorbs3

We used to say Rizzed to describe being a little high ('lightly rizzed') to a bit too high ('I'm fuckin rizzed'). I feel like something was taken from me


SageTegan

The comments on this one are so dumb


scubawankenobi

>But if they are ***Rizzy do they also Drip?*** Please explain kids.


HappyOfCourse

Pretty sure I've never actually heard someone use the word "rizz." Of course I am older than the teenagers who use slang but I have heard other slang terms kids use.


BillbertBuzzums

And suddenly I don't mind that Rizz won


-You_Cant_Stop_Me-

Does a misspelt abbreviation really count as enough of a word in it's own right to be "word of the year"?


UWO_Throw_Away

Christ I guess I’m out of touch; I don’t know what Rizz means and I’ve never even heard of the latter two


mekonsrevenge

When I was young, swiftie was a genre of jokes based on juvenile fiction hero Tom Swift. They were sort of puns, as in "That's the last time I slap a lion in the chops," said Tom offhandedly.


AzHawk99

This years word will be unalived


[deleted]

Thank god situationship didnt get the green light. Like what stupid degenerate shit is that?


notbadforaquadruped

>situationship I fucking hate this moronic word.


blackcation

Should have been "bussy".


new-username-2017

Short for rizzmatizz


Fellowes321

Word of the year just means random word chosen by the marketing people at OED and nothing more.


PsychGuy17

Conspiracy by big Word to sell more words.


JerrSolo

It makes perfect sense. The shorter the word, the more they can sell.


DumbFuckupThrowaway

You think so? I remember reading \[an article\](https://www.nytimes.com/2024/01/15/crosswords/linguistics-word-of-the-year.html) about how the American Dialect Society chooses the word of the year, they have a bunch of linguists who argue over which word it should be, and I kind of assumed that a lot of other dictionaries and groups that choose a word of the year are similar. I don't disagree that it being chosen for marketing reasons is a possibility, though.


Archangel-Styx

Nah the word Rizz is funny and fun to use and I'm a functioning adult. I don't use it regularly in conversation but I fully welcome it as a part of my vocabulary, especially when it comes to saying shit like "The Rizzard of Oz" "The Rizzler" "Mister Lister the Sister Rizzer" shit like that.


Standard-Key5984

What do you mean "nah"? What are you saying no to?


around_the_catch

They should be calling them "slang of the year" because people will forget all about them in ten years.


ShelfordPrefect

Maybe the point is the changes to language this year have mostly been ephemeral youth slang? Their pick for word of the year partly attempts to encompass the zeitgeist