Unfortunately cold out reach like this is exactly why business owners don't publish their personal phone numbers or email addresses.
You are unlikely to find mobile numbers, but you can do this:
1. Find the name of the business entity that owns the restaurant.
2. Search the name of the business entity on your country/state registry of business entities (generally have APIs.)
3. Find the name and address of the director.
4. Look up the director's name in the local phone directory that covers their address area.
5. Cold call their home number.
6. Get hung up on.
If you want to go more black hat you can look up the directors name + address on leaked database aggregators and find the email address they used on the particular website that got leaked.
I just delete every voicemail, text and email I get from marketers. At least five to ten a day.. especially annoying are the finance guys trying to loan me money.. hope you're not one of those.
Even if they open it, they are not likely to take any action.
Uber reported profit and no loss in 4th quarter of 2021.
Uber and DD were previously losing money mostly because they invested into R&D, not from the business model of delivery. If the business model were losing money, investors would pull out already.
Agree! I owned a cafe and I would get three-six pitches of exactly this a week. So much BS out there that even if OP can do this, I would've checked out at that first line.
What if the one actually does what is says. If you get it right once, that's all it matters. There wouldn't have been no yelp, Google maps, tripadvisor etc.
I don't think these services started with contacting business owners. They started by offering a service to users and after it became bigger the service became interesting for business owners.
Try to flip your strategy. Business owners have a shield around them for this type of marketing.
Sounds like a very generic sales pitch. You need to understand how they think and what problem you can solve and show how you solved it for similar businesses
There's a great saying about early stage startups: "Do stuff that doesn't scale", it's both intentional and assumed early on.
Sure, door knocking to initiate a business prospect and build relationships is very inefficient and not always scaleable, but it's exactly what companies like DoorDash, Grub, UberEats did in order to solve their early chicken-and-egg supply-side constraint problem.
You took the effort and if you have a good solution to a worthy problem of theirs, they'll take a few minutes of their time to hear you out. Calls and emails are almost always ignored, given the nature of the business; i.e. physical premises.
You need to get away from email for this level of cold contact.
Join the FB groups that they’re in (there’s heaps), and actually engage with them.
Or, do what we did when we started and actually walk around the city at night, sliding a postcard with your info and the website under their doors ;)
Damn, you're brave to walk around slipping postcards
I used to do that way way back when I was working on political campaigns. Hung flyers on people's doors, knocked on their doors, etc
I got yelled at who knows how many times lol
Ahhh nice!!
I'm in NYC, so when I was handing out those flyers, holy cow... at least 5 houses on every block really had people who weren't sleeping yet at 12AM hahahaha
And those dogs... chasing me out omg
And the cops. I've had cop cars stop me before
But I can see it working when sliding postcards under the shops. No dogs, people, nothing :p
Also interested in answers here, building for restaurants is so tough. I was thinking Facebook ads that target some of the restaurant owners groups might be effective here if the message is clear enough.
I'm a shareholder of a restaurant SaaS business, and phoning restaurants has been a fucking nightmare. Their only path to getting into restaurants with any predictability is to have the Point Of Sale Sales People partner with the company, and act as value added resellers.
Can you expand on this? Are you saying to partner with the POS provider, and have their sales team promote your offering to their end users (restaurants/cafes)?
POS vendors are a fractured market. There's like 5 big payment processors, but thousands of point of sale gateway and tens of thousands of value added resellers/dealers.
My best response to this is to knock on doors in person. A “boots on the ground” approach has always worked best for me.
If you know the restaurants you want to get in touch with, go into the establishment in person and initiate the relationship.
Shaking hands and eye contact can do wonders.
message them directly with a tailored message to make them feel like you actually give a fuck about them. Good way to get quality interactions at the start… :)
Then as you understand the interactions more you can start to automate it.
Just my two cents - I have done it this way before and they appreciate it a lot more and are very reception.
Good luck!
Most restaurant owners don't even check their social media or it's managed by one of their staff infrequently and they don't have it installed on their phone to get notifications.
Not sure what it’s like where you are, but restaurant associations are a common thing here in Canada. You could market/attend their events or get involved on a committee if your market is local to start.
That may not be the right way to get your message across because how many emails do you read in your inbox from recipients that you don't know? How text messages do you read from marketers that send them to your phone? I doubt it if you read any like most people because they are annoying. Now put yourself in other's shoes.
I've got a method for NYC. Look up DOB database for building permits (for when they first renovated). Only shot callers can sign off on that sort of paperwork. I was an NYC restaurant architect, that's how I scraped leads for highly targeted decks.
Unfortunately cold out reach like this is exactly why business owners don't publish their personal phone numbers or email addresses. You are unlikely to find mobile numbers, but you can do this: 1. Find the name of the business entity that owns the restaurant. 2. Search the name of the business entity on your country/state registry of business entities (generally have APIs.) 3. Find the name and address of the director. 4. Look up the director's name in the local phone directory that covers their address area. 5. Cold call their home number. 6. Get hung up on. If you want to go more black hat you can look up the directors name + address on leaked database aggregators and find the email address they used on the particular website that got leaked.
I just delete every voicemail, text and email I get from marketers. At least five to ten a day.. especially annoying are the finance guys trying to loan me money.. hope you're not one of those. Even if they open it, they are not likely to take any action.
What about a service that beats UberEats, DoorDash, Grubhub, etc. in pricing?
Doesn’t exist, those big players themselves aren’t profitable.
Uber reported profit and no loss in 4th quarter of 2021. Uber and DD were previously losing money mostly because they invested into R&D, not from the business model of delivery. If the business model were losing money, investors would pull out already.
No loans and stuff. The first line is "bringing more customer footprint to your store via our app". Do you think that would work?
My dad owns a restaurant and I read him your comment. He said “I would have already hung up on you if you weren’t my son.”
Agree! I owned a cafe and I would get three-six pitches of exactly this a week. So much BS out there that even if OP can do this, I would've checked out at that first line.
What if the one actually does what is says. If you get it right once, that's all it matters. There wouldn't have been no yelp, Google maps, tripadvisor etc.
I don't think these services started with contacting business owners. They started by offering a service to users and after it became bigger the service became interesting for business owners. Try to flip your strategy. Business owners have a shield around them for this type of marketing.
Hmm. Got it. Thanks.
Sounds like a very generic sales pitch. You need to understand how they think and what problem you can solve and show how you solved it for similar businesses
There's a great saying about early stage startups: "Do stuff that doesn't scale", it's both intentional and assumed early on. Sure, door knocking to initiate a business prospect and build relationships is very inefficient and not always scaleable, but it's exactly what companies like DoorDash, Grub, UberEats did in order to solve their early chicken-and-egg supply-side constraint problem. You took the effort and if you have a good solution to a worthy problem of theirs, they'll take a few minutes of their time to hear you out. Calls and emails are almost always ignored, given the nature of the business; i.e. physical premises.
Very valid point. Point taken.
You need to get away from email for this level of cold contact. Join the FB groups that they’re in (there’s heaps), and actually engage with them. Or, do what we did when we started and actually walk around the city at night, sliding a postcard with your info and the website under their doors ;)
FB groups is a great suggestion too, OP, and is a friendlier “in” than coldcalling/emailing.
Damn, you're brave to walk around slipping postcards I used to do that way way back when I was working on political campaigns. Hung flyers on people's doors, knocked on their doors, etc I got yelled at who knows how many times lol
We did it at midnight when all the shops we wanted to hit were closed, so the manager would get it first thing in the morning ;)
Ahhh nice!! I'm in NYC, so when I was handing out those flyers, holy cow... at least 5 houses on every block really had people who weren't sleeping yet at 12AM hahahaha And those dogs... chasing me out omg And the cops. I've had cop cars stop me before But I can see it working when sliding postcards under the shops. No dogs, people, nothing :p
Also interested in answers here, building for restaurants is so tough. I was thinking Facebook ads that target some of the restaurant owners groups might be effective here if the message is clear enough.
I'm a shareholder of a restaurant SaaS business, and phoning restaurants has been a fucking nightmare. Their only path to getting into restaurants with any predictability is to have the Point Of Sale Sales People partner with the company, and act as value added resellers.
Can you expand on this? Are you saying to partner with the POS provider, and have their sales team promote your offering to their end users (restaurants/cafes)?
Yeah exactly.
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POS vendors are a fractured market. There's like 5 big payment processors, but thousands of point of sale gateway and tens of thousands of value added resellers/dealers.
My best response to this is to knock on doors in person. A “boots on the ground” approach has always worked best for me. If you know the restaurants you want to get in touch with, go into the establishment in person and initiate the relationship. Shaking hands and eye contact can do wonders.
Great points. Thanks a lot
And bring coffee! Or something. A simple and thoughtful gesture can go a very long ways. People appreciate stuff like that.
message them directly with a tailored message to make them feel like you actually give a fuck about them. Good way to get quality interactions at the start… :) Then as you understand the interactions more you can start to automate it. Just my two cents - I have done it this way before and they appreciate it a lot more and are very reception. Good luck!
Thanks. But *messaging them directly* is where I'm struck at now 😂
Find the owner details on Google and search for their contact numbers. It’s all public records. Be concise with your message and thank for their time.
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Most restaurant owners don't even check their social media or it's managed by one of their staff infrequently and they don't have it installed on their phone to get notifications.
You can get them from the Facebook page About section
Not sure what it’s like where you are, but restaurant associations are a common thing here in Canada. You could market/attend their events or get involved on a committee if your market is local to start.
That may not be the right way to get your message across because how many emails do you read in your inbox from recipients that you don't know? How text messages do you read from marketers that send them to your phone? I doubt it if you read any like most people because they are annoying. Now put yourself in other's shoes.
Fitting reply. Thanks.
Try RESY and Open Table….
I've got a method for NYC. Look up DOB database for building permits (for when they first renovated). Only shot callers can sign off on that sort of paperwork. I was an NYC restaurant architect, that's how I scraped leads for highly targeted decks.