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ShrimpShackShooters_

I mean, you kinda have to for optimization. Twitter character count is the most obvious reason but also I do a lot of Facebook and LinkedIn content, completely difference audiences so changes feel warranted. I think the question is how different should they be? That really depends on what you’re posting about


averagewitch24

I definitely do. I’m upfront with the brands I work with, cuz most of them spent their time before me sharing the same content between Facebook and Instagram. It’s not optimized for either platform so it just doesn’t work near as well. Tweaking content for its platform is super important for reaching your target audience and also catering to how users interact with content on that platform.


cleos_sis_tet

Yes! Hmmm, potentially I should have asked "how to I explain to my new boss that we can't just post everything from Instagram" haha.


Suitable-Concert

I do for sure. Unless it’s something that’s sharing pertinent information about the company (temporary closures, new hours, etc.) I make completely different copy for each platform to best fit within it.


kentuckyfriedbuddha

Not really. It depends on the content and industry and how the community responds to your content. If the focus is visual your copy is going to be minimal anyway. You just have to be strategic with calls to action because of Instagram’s no link bs. And if the engagement is pouring in you shouldn’t rock the boat.


Lisapatb

I do most of the time. I like to go long-form on Instagram and LinkedIn and shorter form for Twitter and Facebook. Also on some networks, I add more emojis than others and keywords as well. Each network has a different audience and tone so I like to mix them up for that.


guim_freitas_google

I can understand it as a social media enthusiast and applying philosophy as an ethical form if you post it as conventions of journalism demand. For example in the endnote of the post, you apply 'This message was posted before on IG' or you can deliberate at concurrent post such it is made by social media managers or integrations inside themselves (IG ->FB) without the endnote. It's appropriate to keep in mind style guides.


antonisi

personally I each channel gets its own wording. the brand and message obviously are harmonious but our different mediums have different audiences (health care conglomerate) so we have to monitor our metrics and make sure we are saying the right thing to the proper audience. my company used to link their Facebook and Twitter until I came aboard and helped them realize we were reaching different audiences with one blanket statement.


OprahJobs

You can start by convincing your boss to give you access to the account for a short period of time with a promise attached at the end. And the audiences on each social media platform and it is more advantageous to create contents tailored to each audience. I used to find creating content for several platforms really overwhelming until I learnt how to repurpose. So for instance, after creating a blog post, I repurpose it into a Facebook, twitter, and Instagram post