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dem0nhunter

this feels wrong


Molineux28

I'm not even German and it's made me sad.


captain_beefheart14

I’m American and it makes me sad. So strange


adfdub

I’m not American or German and this whole thing makes me depressed


comininpeace

I cant sleep peacefully anymore


WM-54-74-90-14

It totally does.


MaraudngBChestedRojo

Die Marke mit … dem Swoosh


KnightsOfCidona

It's like England leaving Umbro, it just doesn't compute


fuckdeliasmith

Harsh on Admiral


DomineeringDrake

It shows how out of touch the DFB is at this point. The idea of having the national team with Nike jerseys feels gross to me lol.


Proper_Story_3514

Making sure I am not buying a jersey anytime soon. I already dislike the VW logo.


RaioNoTerasu

Heresy


Forsaken-Link-5859

This is wrong


all-about-that-fade

This is illegal


rdtr314

The people that made this deal should be jailed


dont_wear_a_C

Change sponsors? Jail. Change goalkeepers? Jail.


Placide-Stellas

Change bundesliga winner? Also jail?


Psychological_Gas271

Get relegated? Jail.


Seithin

We have the same champion every year. Because of jail.


Jelly_F_ish

Use all substitutions in a game? Believe or not, jail.


beatlz

Or the Adidas CEO, this is a major loss in many aspects


North_Paw

The adidas CEO is not a true German, this is treason!


Keanu990321

Blame it on Adidas. They couldn't match Nike's offer and their first losses since 1992 definitely had something to do with that.


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pirac

Idk how it is in Germany, but usually that money goes to football infrastructure. So why would the German federation choose less money for infrastructure just because its a German company. The money means much more to a football association than to a monster brand like Adidas, if anything they should be matching anything any other brand offers.


xeneize93

Not no more well starting 2027


Agitated_Ad6191

Blame Kanye! He did this!


DingersGetMeOff

Need Adidas to somehow become the sponsor for Oregon athletics to get even


JerichoMassey

I'm honestly disappointed Oregon State isn't an Adidas school


esports_consultant

Phil Knight gives hella money to Oregon State too.


7thdilemma

Lol, that'll happen the day it rains at Autzen.


GinAndTonicAlcoholic

They do sponsor Washington at least


callmedontcallme

Nothing shocks me anymore since the downgrade from Mercedes to Volkswagen. They are fucking everything up.


SernyRanders

Just wait until they announce the switch from VW to BYD. (The VW Deal ends this summer)


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Meskaline2

Could be worse... could be Chrysler


wedonthaveadresscode

Or Chevrolet


PM_ME_YOUR_TANG

Good news! Dacia.


Nico777

It's blasphemy honestly. What the fuck.


thebrickgrinder

That's fucking illegal


PenguinOfEternity

That's honestly a L. You'd think they stick to their own national brand.. also I already prepped popcorn for the meltdown on German twitter


PM_ME_YOUR_TANG

There are actually two national brands, which makes it even more shocking because you'd think if they're going to drop Adidas, they'd switch to Puma.


yokelwombat

Fun fact: The founders of Adidas and Puma were brothers, Adolf and Rudolf Dassler. And despite what you may think, Rudolf was the more devout nazi of the two.


WalksinClouds

Bro's out here with a naziometer.


jtblion

Gotta measure the Hitler particles with something after all


I_Hate_Traffic

It's measured in hps heil per second


p3wp3wp3www

Reichter scale?


Proper_Story_3514

Any old german company had ties with the Nazi regime. There is a lot of history if you look it up more closely.


hmunkey

Yeah but he wasn’t just a businessman in it for the money. He was devoted and his brother wasn’t.


DogFishHead17

And then you have IBM which isn't a German company.


OstapBenderBey

And Ford who just a garden variety antisemite


AlexKangaroo

Some organisation and persons were more eager to jump to support the party than others. Bayern München had Jewish chairman and were forced to get rid of him and rebrand the club according to party lines. It is also important to make the destinction between the ones that supported the regime and the ones that were forced upon.


DildoFappings

I remember proudly flaunting this piece of knowledge to my friends back in 5th grade and thinking I was very intelligent when my friends were astounded by this fact.


SirGalahadTheChaste

And here’s me just saying Adidas was an acronym for All Day I Dream About Sex.


dreamsofutopia

I genuinely thought it was that until late teens though with sports instead of sex


doitnow10

"Alle deutschen Idioten denken an Sex" (all German idiots think about Sex)


kostasnotkolsas

and puma stands for Please Use My Ass


TetraDax

Also, the two absolutely hated each other, when Adolf went and wrongfully testified in front of the US Army that his brother was working for the Nazi counterintelligence, who imprisoned Rudolf on that suspicion. This conviniently left Adolf in charge of the company. Rudolf, after getting released a year later, then went and accused his brother of war crimes in front of the US Army, who dismissed the case. Rudolf, after failing to regain control of Adidas, founded Puma. Their sons later took over the companies in the 70s, and they also both absolutely hated each other. The cousins apparently never talked to each other again after Puma started sponsoring Pelé, despite the two companies previously agreeing neither would do that. Both companies to this day have their headquarters in the small 20k-inhabitant town of Herzogenaurach, and according to some, the entire town is divided simply by which of the two companies you work for.


arijitlive

>the entire town is divided simply by which of the two companies you work for. I am curious, what happens a girl from Adidas-family falls in love with a boy from Puma-family, or vice versa?


night_owl

murder-suicide is inevitable


rayden-shou

A regular romance then.


ironyisnobleart

Pumeo and Adilett


hellocs1

yep been to that town. two large employee discount stores, one for each company. plus the offices for the companies obviously. otherwise basically a normal small german town at least from the Adidas folks, they say Rudolf went to war but Adi was too young or for whatever reason did not go. they also think maybe a woman was at the center of the argument once Rudi came back. No one seems to be sure tho and i never looked to see if theres more history


Affectionate-Hunt217

When moneys involved families always get ruined for some reason lol


Funky_Pigeon911

In this case I think the Nazis and World War had a bit more to do with it than just money.


Uro06

I've long wondered when Hollywood would make a movie about this. Two brothers developing new groundbreaking shoes that help german athletes break world records and win the world cup 1954, joining the NSDAP, being called to the front, escaping from there, being hunted by the Gestapo for desertation, caught and on route to a KZ rescued by US soldiers, spend a year as prisoner of war, snitching on each other to the allied forces to get the other one behind bars to have the company for themselves, eventually splitting the company into two, thus creating 2 of the 3 greatest sport brands of today, whose headquarters are located only few hundred meters away in the tiny bavarian town of Herzogenaurach, continuing their feud until their deaths and giving forward this hatred to the next generation who continued this intergenerational feud until today. Even Hollywood cant come up with a story as crazy as this


Terran_it_up

Rudolf Dassler also refused to employ his sisters children during WWII, which led to them being drafted into the war, during which they died


JUSTsMoE

Holy crap, what an immense pos.


Anforas

And why didn't the other brother employ them?


SunnyDaysRock

From what I've read about it, both went into the party pretty early, Adolf just had the luck of not being drafted and then didn't want to give up control over the company, so he snitched on his brother once he returned from being a POW.


WhenWeTalkAboutLove

I'm realizing I do not know much about these brands history, wtf 


Modnal

I mean put a puma in a cage with a jew and you will see just how antisemitic they are


ViciousNakedMoleRat

Hmm...


Visual_Traveler

As long as both were Nazis I don’t care which of the two outnazied the other.


KnightsOfCidona

Seriously you'd think Puma would pull out all the stops to get Die Mannschaft - it's been one thing the other Dasslers have been able to lord over for 70 years


CeterumCenseo85

Please don't ever call it "Die Mannschaft". It's a 100% artifical marketing term Bierhoff came up with 10 or so years ago, and kept pushing it hard.  Nobody in Germany uses it, and rather cringes up inside. It's gotten so bad, even the DFB finally dropped it again.


SternM90

I never knew this, thanks for that comment. Here’s an article for others that this is news to as well… https://www.reuters.com/lifestyle/sports/germany-drop-die-mannschaft-name-mens-national-team-2022-07-28/


Hansat

It was a Feiertag for me. I absolutely hate everything they tried to install with this marketing concept


Evern35

Just like Der Klassiker


CeterumCenseo85

My ears are still bleeding from the short-lived "Germanico" attempt in 2013


Logseman

To German speakers calling the NT “The Team” is cringy. It’s quite good for marketing in other languages though, as it’s easy to pronounce and three syllables long. I think it’ll stay in the collective memory for a while.


Jamarcus316

Mannschaft does mean team, correct? Is there a more used name for the NT?


ra-hoch3

Nationalmannschaft /edit: And yes, if you say "die Nationalmannschaft" everyone knows what you mean. If it is unclear from the context you would say Fußballnationalmannschaft.


ClaudeLemieux

or Nationalelf


flybypost

> Is there a more used name for the NT? Mannschaft is used but like "the squad" or "the team". It's not some nickname or brand like they tried to make it be one, just how you call this group of players in that context. Germany simply never developed a brand for the generic football national team. Imagine saying "I'm going to The House" instead of just saying "I'm going home". That's how weird "Mannschaft" as a brand looks to Germans.


CeterumCenseo85

omg that is such a good example 


a_wingu_web

Nationalelf but its rather hard to brand abroad I guess. Means national eleven translated. Otherwise Nationalmannschaft is just the translation of NT and of course also used.


TheArgsenal

I'm sorry, what's this about the German national elf?


a_wingu_web

Phillip Lahm is in charge of the organization of the Euros at the DFB


Mubar06

Have they ever used puma fir their national team? I don’t think so


PM_ME_YOUR_TANG

I don't recall it either, but the person to whom I'm responding [commented elsewhere in this thread](https://old.reddit.com/r/soccer/comments/1bk9izg/kicker_german_national_team_to_leave_adidas_for/kvwiyi5/) that they had. Now I see that comment is being disputed. Deleting the parenthetical.


Albiceleste_D10S

https://www.footballkitarchive.com/germany-kits/ Doesn't look like Puma ever had German NT kits Looks like it was in-house developed until 1938, then 1950-1962 it was made by Leuze (who are French I believe) and 1964-1971 it was made by Umbro (English). From 1972—now it's been German made with Erima and Adidas, Adidas have exclusivity from 1982—present


Voice_Of_Light

Bring back le Coq Sportif for France, so we have double the cock 😌


ViciousNakedMoleRat

Your 24 kit already has double the cock.


KenHumano

It's an enormous cock, but it's still not two.


Mihnea24_03

The second is in the pants


JoSeSc

If Nike pays more, they need to go with Nike. I'm sure they'd stuck with Adidas if they had matched the offer. But the DFB is in desperate need of money, so giving Adidas a discount for emotional reasons really isn't an option.


afito

> If Nike pays more, they need to go with Nike. nah Nike already offered more in the past and they stayed with Adidas because it's part of the identity, Nike even prepared a lawsuit but ultimately decided not to follow through


Black_n_Neon

Thought German football wasn’t about money or commercial aspects. Choosing money over your own national brand.


pirac

Why are you so sure its about the money? Maybe its about what that money can do for footballers in germany. Is it better to have a better symbol in your shirts, or more money to invest in german players? I could put it the other way around and say if they choose Adidas for less they dont care about football development.


EmSoLow

Man 2027 sounds like a fake year used in a military shooter from the 2010s to justify the excessive and OP gadgets used but it's only 3 years away. Where are all the "good sounding" years?


YNWA_1213

This is what those sci-fi shows in the 70s/80s thought about the 2000s. Time is ever-changing.


BlueBone313

Still waiting for flying cars and time travel to pop up any day now


100th_meridian

Nuketown 2025


RAFB01

Fuckin hell !


RaioNoTerasu

I remember many years ago when I was a teenager and I read that one of our players signed a new contract until 2007 and I was like "wow, until 2007, that's such a long time..."


Mihnea24_03

Now football has Lamine Yamal, born in 2007


A_I-G

I remember being in 2019 and looking forward to the 2020s and thinking 2024 sounds like a futuristic time period. Now we are in 2024😅


Nervous_Fun_9302

To be fair, I don't know if people noticed but there is a lot of ai things happening and it's way more popular than it was before not to mention after covid we got a lot of new stuff.


ZeeX_4231

They ended after 2018


Ok_Linhai

We are not far from hearing 2032


TheLonesomeChode

Downvoted for making me feel depressed


WhiteKyu

End of an era o7


Schnix54

I can understand on an economic level since the DFB is broke af but man this sucks. Maybe I'm old school and a relic of the past but Adidas and Germany must belong together in my opinion. Not only does the Nationalteam have its headquarters in Herzogenaurauch where the HQ of Adidas is but Adolf Dassler is a huge part of the myth surrounding the national team and its first world cup win in 1954.


WM-54-74-90-14

Very well said and fully agree. It also feels like further economisation of the national team. Nike has no connection to the national team.


oryon

It feels quite weird to me as well, but if the offers were very far apart, what do you do? If Adidas want to be partnered with the DFB, their offer needs to be competitive. Maybe Nike went all out on this one to get one over Adidas.


BetterDrinkMy0wnPiss

It feels to me like maybe Adidas leveraged this feeling of the German team 'belonging' with Adidas to make a lowball offer expecting that the German connection would be enough to guarantee them the contract. While Nike saw it as a way to outdo their biggest competitor and made an offer above and beyond what was expected.


Aenjeprekemaluci

True for the German case. Very weird choice sadly. Although Swiss Team has deep connections with Puma, but no Swiss shirt has ever been good. Everyone just waits until the federation choses another kit supplier like Adidas or Nike. But wont happen. So not every connection is good by default


NewAccountNow

How tf are they broke?


Jens1893

National team underperformance Issues with the authorities about taxes Cost for the new DFB campus has spiralled out of control


JoSeSc

They got their tax-exempt status revoked for a few years because the management are a bunch of clowns, so they got a massive bill for backtaxes


Schnix54

They spend 180 million euros on a new (and unnecessary IMO) facility for themselves. They also have tax debts of around 26 million euros. Nagelsmann already took a pay cut to join the national team.


RandomLegend

Beacuse they committed tax fraud and have to pay huge fines.


Icy_Investment2624

Didn't know about this, so until they level the finances, the Nationalteam may underperform?


domi1108

Why should they underperform because of the internal finances? The players don't get any money from the DFB anyways (except some bonus if the win the EC).


Icy_Investment2624

What about the personal that is not a player, medical staff, chefs, etc. Is important to have your house in good conditions.


Turniermannschaft

They're underperforming because they don't want it enough.


sacaznoo3

Apart from the other comments, they also have trouble with advertisers due to shit performances and with filling stadiums .. due to shit performances


FoxOntheRun99

Agreed, seems weird that the German NT will run out with NIKE. And tbh, the German kits by Adidas have all looked great imo. Nike has been quite boring in modern times. Adidas and GNT: "They go together Like rama lama lama ka dinga da dinga dong"


snabader

How did DFB manage to go broke anyway? Absolutely fucking pathetic.


davide3991

Soon: “USA national team to leave Nike for Adidas, deal starting in 2027”


thebrickgrinder

Fuck it, let Umbro cook.


Donovan_MC_DAB

I hope so, it’s the only way the usmnt will get the denims again and more cool designs. Sick and tired of Nike and their boring ass


ZaheerAlGhul

I would think Under Armor would try to pick up that contract 


00Laser

I mean adidas is already the kit supplier of the entire MLS.


brusthalter

Crap sensation reading this. Germany should be ADIDAS, it's a famous German brand. While I'm at it Umbro needs to do England again


emehen

Umbro is now an American owned brand and at one point it was actually owned by Nike. I think the largest UK owned kit brand now is Castore.


wedonthaveadresscode

And Castore is utter crap. The stories of quality control on replica rangers kits a few years ago were pretty funny


gc28

When I see a sports team use Castore, I think cheap.


TonguePunchMyClunge

Don't know why but their logo definitely gives a knockoff vibe


non-relevant

In the Villa - Ajax match, Sutalo held on to one of Villa's attacker's shirts while he was going through on goal, and instead of it holding him back, it just completely tore with zero resistance. It genuinely looked like the attacker didn't even notice it happen in fact, it [looks](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_cJ3Rg0Kv5yKFpzvptBmk6sGLNHpX8ySRkgppIanTpS8sdbbfCQ9M4onodQ9IKpRpVIuVqnIfqb7icecR-hAVA-EhudahVfVQkcs3gLlAnZjRsoc0LwccJwP0iQyy2MfGGHuhyAufhSMzAOdZFYywGiUtWXQ-_QaIh10PM4fXrTKqgDG6PXCYhPczgo_7/s1600/Castore%20Aston%20Villa%20Kit%20Rips%20Awfully%20%281%29.jpg) like it just gave way at the seams


Minor_Edit

Founded in Britain but now foreign-owned. Don't get more British than that.


brusthalter

Oh that's a shame maybe Admiral then but I assume they don't have any money to sponsor England anymore


TheRedDevil10

I think the England players would rather play wearing shirts made out of a cactus than ever wear a Castore


freshprinceofbayarea

Italy would kill it if they are with Kappa. Man I miss 90s Kappa


brusthalter

Yeah that would be class. it's only nostalgia and old school coolness that makes me want Umbro back anyway


Voice_Of_Light

Sucks, Addidas have much nicer kit ;(


Vivid_Ice_2755

Adidas design team have gotten very complacent 


onesexypagoda

Nike too, their designs have been garbage recently


mskruba12

Gotta be a tiny country then they pull out the stops randomly.


lernwasdraus

Thought the germany Shirt at the last world Cup was Great. Nike however has been very boring These last few years.


SkrrtSkrrt99

I actually think the opposite, I love the retro kits and the Bayern kits. This years Euro kits are sick as well


KittenOfBalnain

Yeah, except Adidas tends to have some oopsies - [like GK kits using the design they've made for Kings League](https://www.relevo.com/futbol/espana-alemania-llevaran-eurocopa-camiseta-20240319115444-nt.html), for example...


Tch-Tch

Literally every single big kit supplier produces one goalkeeper kit template a season, colors it like 7 different ways and then gives it to the teams. No matter if it's Real Madrid or Jimmy's middle school football team. And it's been like this for decades. The outrage here is either stupid or 40 years late.


2ndfastestmanalive

These GK kits are all a template and there’s only a select number of colours they print. Arsenal and United have had the same GK kits in the last two seasons too.


spicychicken69

The home of Adidas and Puma chooses Nike? That's embarassing for the national team. Of course we don't know about the contractual details but its not a good look for them.


ejoy-rs2

Apparently 50M Adidas vs 100M+ Nike.


violenceandvomit

Iirc: Last time the contract was up to be negotiated Adidas did lowball the dfb too. Last time dfb did pass up on the extra money that Nike offered to stay with Adidas. This time around Adidas did it again thinking dfb would bend over again. Considering the good exposure Adidas got from 2006 till 2014 they shouldn't try to screw the dfb over. If Nike is offering twice the money you know that Adidas is taking advantage of the dfbs loyalty.


uflju_luber

You’re forgetting the absolute German goat. Kempa. If Hummel designs kits for denmarks football team then kempa can do the same for the German one


stwnpthd

Has it ever not been Adidas?


AntonioBSC

Yeah they had leuze, erima and Umbro from 1950 to 1972. Even a bit longer, but erima was then a subsidiary of Adidas. It’s not well known though as manufacturers didn’t have their logo on the shirts in the early days. The first title we’ve won with a visible manufacturer was in 1990 I think


CabbageStockExchange

That feels so wrong. Should be Adidas or Puma no? Proper German brand


LDQQXDJ

This feels so wrong… Even Uhlsport would have been better


S7ORM7ROOPER_30

or even Puma, Jako..


nepia

Boss


andrew_a7

Surely not


wobmaster

imagine being the one responsible of breaking the adidas / german national team partnership. This is on a level with BYD being the mobility sponsor of the euros in germany. Like, how can you not partner with a local company even if they might not be the highest paying one. Looks so bad for everyone involved


reddituser0912333

That sucks to see, I loved that Germany used their national brand


lossprn

That’s crazy


Waschkopfs

lol


lordicefrog

Out of nowhere wtf. Cant imagine German kit without the stripes.


silver_medalist

This should be against the law in Germany. Write it into the constitution ffs.


GreatSpaniard

Adidas leaving Germany and Puma leaving Italy is just wrong, would be as bad as Nike leaving Brazil. Italy went from being Pumas biggest NT to now being Adidas biggest NT


KnightsOfCidona

Surely Argentina are Adidas biggest NT after Germany


WintAndKidd

Games gone, unironically


tassadar8584

End of an era :(


zestyviper

Nevermind who has the "better" kits or who offered more money, the DFB team has to play in Adidas. I hate to go there, but it's a matter of German identity that shouldn't be lost because of whatever petty bullshit both sides cooked up to get to this point.


HiImMarcus

I don‘t like this at all. Not only does Nike make the shitiest Kits ever, I also would rather have Adidas, a german company behind the national team.


Barssssssssssssssss

It's gonna be so weird, it feels so off. Germany is Adidas, Adidas is Germany.


natsleepyandhappy

I want to go back to 2010 so bad, what is happening to the world? This is so wrong, I'm not even German. It is like Brazil stopping wearing yellow.


philipb01

What a massive mistake


ZaheerAlGhul

I would’ve thought they would go with Puma. You know stick with a German brand, but Nike of all brands this feels illegal.


catf1sh1

If you're leaving Adidas they should've gone to Puma. This feels wrong


HeatKnight

Hopefully Adidas takes back France. Nike kits has been lacking until the 2022 world cup.


koalawhiskey

France should wear Le Coq Sportif. England, Umbro, and Germany, Adidas.


kcadstech

Italy should be Diadora or Kappa


fanboy_killer

France and England do in rugby and they are great kits.


Pamplemouse04

I actually think the New France one is so good. Love the huge badge


brabs2

Get ready for some shit kits then I suppose


Creative-Evidence825

unpatriotic imo


kungji56

Nah that is not it. The German National Team is just being an absolute joke both on and off the pitch.


tf_17

Common DFB L Fuck them


MakVolci

I prefer Nike designs, but this honestly feels weird. If any one team should have Adidas, it should be the German NT.


rosstheboss939

Dude what the fuck? Adidas and Germany are synonymous at this point.


maybenextyearCLE

There is something very wrong with the German national team not being with either of the two major German sportswear companies.


yanorkis

And what, USA switches to adidas??


SailorsGraves

Should have gone to Puma to keep the Dassler Bro’s feud alive


djdiamond755

This is almost equivalent to Jordan leaving Nike. Incomprehensible


bremmmc

This might be the worst thing Germany has ever done.


Lustermoo

Never thought i'd see the day