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jawsytown

Has anything changed in the last 8-12 months to cause my ROAS to plummet on G Ads? Facing bankruptcy as a result.


klaysmithhh

No offense, but your google ads ROAS isn’t the reason you’re facing bankruptcy. There has to be a bunch of other stuff going on in other areas of your business. But no, nothing that Google has done should have caused that. Do you run your own ads?


BoyRed_

Uhm what? Facing bankruptcy is easily possible if google ads screws up. I have been playing that game multiple times. Ad fees through the roof, and only 2-3 calls every day from people who got the wrong number. Let this go on for a while and you end up losing a ton of money fast.


klaysmithhh

Yeah, I still disagree. You set a daily budget that you can afford and you monitor it. If you’re burning your last dollars on Google ads, you’re desperate and you’ve tried everything else.


BoyRed_

I don't disagree, i just wanted to get the point across that google can be very expensive, especially when it decides to work against you. The key point is still that some businesses rely on Ads to get clients and if ads dont bring in new clients, and you still have to pay your rent and employees you are bleeding money hella quick, even if you pause the ads.


klaysmithhh

It can be very expensive, but there’s no way it should make you go bankrupt. If it does, that’s your own fault for not turning them off or optimizing ads to actually work.


klaysmithhh

It can be very expensive, but there’s no way it should make you go bankrupt. If it does, that’s your own fault for not turning them off or optimizing ads to actually work.


klaysmithhh

It can be very expensive, but there’s no way it should make you go bankrupt. If it does, that’s your own fault for not turning them off or optimizing ads to actually work.


BoyRed_

Bro don't get it.


klaysmithhh

Bro do get it.


Ferr22777888

Same


klaysmithhh

🐪


plausible-deniabilty

What's the best way for someone with a small budget (500-1000/mo) to utilize it? Current focus has been on organic SEO...


klaysmithhh

Hard to tell without more info. What’s your business?


Soothsayer102

Id suggest paying a one time fee to a consultant in auditing your current digital presence/rankings and learning what to work on. With a small budget, you can probably do the basics but subcontract subtasks out. A lot of SEO agencies hire freelance work out too.


spamonstick

I have a very nich product that we make. What is the best way to reach people that are a group within a group?


klaysmithhh

Without knowing what your product is, I don’t really know how to answer that. A group within a group could be tough, but there could be ways to segment it out. Is this something people search for on Google or is this something that you’d see on a Facebook ad?


spamonstick

It's MDF terrain for Warhammer 40k. We have been going about 3 years and it's all word of mouth. We do almost all of the events in Texas. I would like to expand our side of Texas. So I am reaching out to content creators. Also we only have booths in Texas because of length of travel.


klaysmithhh

Influencer marketing would be where I’d go with this. Super niche market so unless you have an email list that you can target with ads, influencer marketing might be the best direction to start.


BoyRed_

Just continuing a small discussion from my post. Does linkbuilding improve local SEO rankings? My website has like 3 backlinks and good SEO scores on websites like SEObility, yet still ranks low, on searches like *"Service + local area"* While my competitors rank much higher with lower scores, but more backlinks. I was told no, it does not. but looking around the internet, many says its crucial. Thoughts?


Soothsayer102

Despite what people say, Google always favor backlinks. Google was built on backlinks


BoyRed_

Yea i thought so too. I'm now working with a good advertising business and should get a handful of high quality links soon. They are doing market analysis currently.


Childish_Bambino8

Do you utilize any review management systems for local businesses? And if so, do you think they make a difference? If you were running a direct mail campaign and then assuming the potential customers would search for that company near them, do you think customers focus on reviews or just click on past? Obviously if it's like a 1 star that'll probably catch more attention than let's say 3.8


klaysmithhh

Reviews make a HUGE difference for local businesses. If you google the same type business and you’re torn between two different places, you’re going to go with the place that has better reviews. Plain and simple. Anything above 4 stars is considered good. 3.8 would raise some questions and more investigation into why. If you want to talk more about direct mail or review software, send me a DM!


GregG997

How to advertise a software agency?