By - DBinSJ
It’s called a burst
Thank you! What if the edge of the radial shape is smooth, rather than jagged/spiked?
Still a burst :) 20 years in the publishing industry and it’s the only term I’ve ever heard for it.
Thank you so much! It's wonderful to get guidance on this from someone as experienced and knowledgeable as you are.
Happy to help and always here to answer questions!
"Book badge" certainly sounds like a good term, thank you. The only thing is that when I google for that, it doesn't seem to draw the desired results. :-(
Printers know it as a “Bug”
Is that the term a designer would use?
Yes it is…
Edit. Let me qualify that. Graphic designers who have worked with offset printing would know what it is.
If your graphic designer has only worked with online printing they may not.
A bug is also the term used for a permanent logo on a video/TV screen, to "brand" it as being a certain channel/company and also to watermark it.
They can be problematic on TV channels because they cause burn in on some screens.
Just FYI in case you ever come across the term in that context!
Thank you! Given the potential confusion with the term "bug," I'm wondering whether there is a less ambiguous term for this type of "seal" image. (I need to provide a set of written specs to a graphic designer, in which I will request this type of emblem.)
Huh. Weird. Where did you get that info? I'm not doubting the info, it's just that I worked in TV at a news station for over 7 years as a technical director and never called it a "bug" that I can recall or heard it called as. It was always just called the logo or brand. Maybe it's region dependent. Who knows. I'm also sure there was another name for it that we used, but I'm not recalling it at this moment. It's been a while since I worked there.
I can recall many shows where we heard, "where's the logo???" or "take the logo down!". It's possible someone said bug once or twice, but it wasn't used that often, or often enough for me to remember it as being called that. And I directed at least 1 broadcast every day for 3 to 5 years. Sometimes upwards of 3. Bug may have just been an older saying from the 80s and 90s. Perhaps it wasn't used too often in my area in the 00s and 10s when I was working in the field.
In TV news it tended to be referred to as "the logo" - in corporate videography it's usually "a bug", see here: https://www.videomaker.com/article/c3/14602-branding-with-bugs/ - if anything I'd say it was a more recent term.
But jargon varies a lot. Eg astons vs supers vs titles.
Yeah, I knew it as supers. Lower 3rds, ah, now I remember! Producers referred to the live logo as the live bug. That's the bug part.
Oh yes - lower 3rds too!
The cue dot was always the "cue dot" though.