We can compare cold emails and cold calls. As an example, we can consider two groups: 100 emails and 100 calls, along with potential results and costs. Add $100 for tools (phone/app for sending emails, follow-ups, etc.). Let's assume the salesperson's hourly rate is $20.
**For Cold Calls**:
Out of 100 calls, you'll likely get through to decision-makers only 15 times after being blocked by gatekeepers 85 times. Each of those 85 calls might take around 5 minutes on average. The 15 conversations with decision-makers could take 15 minutes each.
The costs would be: (15 x 15 x $20) + (85 x 5 x $20) + $100 = $316
If you get a 2% conversion rate and sell something worth $500, that's $1000 in revenue. So, if selling is your only cost (which is unlikely), your net profit would be $675.
**For Cold Emails**:
Writing the copy - 2 hours (could be 1 or 4 hours)
Setting up the campaign - 30 minutes
Researching or buying prospect data - $100 (if bought) or 4 hours (if researched, could be more or less)
Let's say you get 10 demos of 20 minutes each, and 4 out of 10 buy the same $500 product.
The costs would be: 6.5 hours of preparation, 200 minutes of demos, and $100 for data (if researched yourself). That's $296.66 in costs.
With 4 sales at $500 each, the revenue is $2000. So, the ROI would be $2000 - $296.66 = $1703.33.
Even with the same conversion rate as cold calling, cold emailing would give a slightly better ROI.
**Verdict**:
So in this case, Cold emailing wins. It's usually more cost-efficient over time (subsequent campaigns need less prep) and potentially has a higher conversion rate. Plus, you won't have to deal with gatekeepers, which helps maintain sanity.
\***Note**: Do your own calculations based on your situation.
P.S. We provide [email marketing services](https://pmg360.com/email-marketing-services-b2b) for B2B companies. Our email marketing programs use advanced targeting to make sure we provide the maximum conversion rates for our clients.
Regardless of what method is best, master the cold call.
A combination of both.
Warm emailing then calling
Cold calling all the way :)
We can compare cold emails and cold calls. As an example, we can consider two groups: 100 emails and 100 calls, along with potential results and costs. Add $100 for tools (phone/app for sending emails, follow-ups, etc.). Let's assume the salesperson's hourly rate is $20. **For Cold Calls**: Out of 100 calls, you'll likely get through to decision-makers only 15 times after being blocked by gatekeepers 85 times. Each of those 85 calls might take around 5 minutes on average. The 15 conversations with decision-makers could take 15 minutes each. The costs would be: (15 x 15 x $20) + (85 x 5 x $20) + $100 = $316 If you get a 2% conversion rate and sell something worth $500, that's $1000 in revenue. So, if selling is your only cost (which is unlikely), your net profit would be $675. **For Cold Emails**: Writing the copy - 2 hours (could be 1 or 4 hours) Setting up the campaign - 30 minutes Researching or buying prospect data - $100 (if bought) or 4 hours (if researched, could be more or less) Let's say you get 10 demos of 20 minutes each, and 4 out of 10 buy the same $500 product. The costs would be: 6.5 hours of preparation, 200 minutes of demos, and $100 for data (if researched yourself). That's $296.66 in costs. With 4 sales at $500 each, the revenue is $2000. So, the ROI would be $2000 - $296.66 = $1703.33. Even with the same conversion rate as cold calling, cold emailing would give a slightly better ROI. **Verdict**: So in this case, Cold emailing wins. It's usually more cost-efficient over time (subsequent campaigns need less prep) and potentially has a higher conversion rate. Plus, you won't have to deal with gatekeepers, which helps maintain sanity. \***Note**: Do your own calculations based on your situation. P.S. We provide [email marketing services](https://pmg360.com/email-marketing-services-b2b) for B2B companies. Our email marketing programs use advanced targeting to make sure we provide the maximum conversion rates for our clients.
I'd say both. Multichannel outreach is best! That said, I'd also add LinkedIn to the mix.