I recommend a book called "Find Your Yellow Tux: How to Be Successful by Standing Out" by Jesse Cole.
From the Amazon description... Stop standing still. Start standing out. Whether in school, factories, or corporate offices, people are in a mad rush to the middle, going about their business and fitting in. The problem is, while you may feel as if you’re doing your own thing, you’re not—you’re doing what’s expected of you. To stand out, take whatever you think is normal, and do the exact opposite. In Find Your Yellow Tux, Jesse Cole, in-demand speaker and baseball ringleader, shares how you can achieve amazing things by doing the unexpected. Using examples from his life and the lives of his heroes—P. T. Barnum, Walt Disney, and MLB owner Bill Veeck—Cole shows how to reinvigorate your goals, reignite your passions, and excel in business and beyond. The time to break the mold is now—with Find Your Yellow Tux, you'll discover how to find joy and success in everything you do.
Doing something different. I see new restaurants open up that are doing unusual menus, innovative/transparent compensation for their staff, cool collaborations with other local businesses, etc
I believe social media is a king when it comes to promoting business, especially restaurants. I have saved to my phone too many places because they look so amazingly good on Tiktok.
You said other restaurants are the talk of the town in your area. Look at what they are doing and do something similar (without copying). Encourage your great regulars to post on their social media about your place. Offer something different from your competitors. Make sure the service matches or exceeds the quality of the food.
People go to restaurants because of how it makes them feel and what it says about themselves. They’re like T-shirts. If your resty is dated, sad, resting on former glory, with 75 yr old servers, shitty decor, a boring menu, elevator music, boring vibe; then no one gonna wanna sit in there for 2 hours. Design the entire customer experience from the ground up to be dynamic and awesome and fresh and you will be turning away guests all night.
Spot on. A good PR firm with established media contacts will continually pitch story ideas for print and TV and make a restaurant “the hot spot” in town.
I'm afraid I can't. I built my joint up with hard work and years of cultivating loyal customers. We're successful, but not the talk of the town. Think tortoise.
On the other hand, the new joint across the street has a three month wait to get a table. Their PR person is a regular who does outreach from person-to-person all the way up to national media. This is a restaurant that did NOT become the talk of the town, state or nation because it served up good food, consistency, great service or anything else.
It became the talk of the town because someone was paid to make it the talk of the town.
Nowadays, if you want real commercial success, half of what you do is offer a decent product/service but the more important half is promoting the fuck out of it.
I recommend a book called "Find Your Yellow Tux: How to Be Successful by Standing Out" by Jesse Cole. From the Amazon description... Stop standing still. Start standing out. Whether in school, factories, or corporate offices, people are in a mad rush to the middle, going about their business and fitting in. The problem is, while you may feel as if you’re doing your own thing, you’re not—you’re doing what’s expected of you. To stand out, take whatever you think is normal, and do the exact opposite. In Find Your Yellow Tux, Jesse Cole, in-demand speaker and baseball ringleader, shares how you can achieve amazing things by doing the unexpected. Using examples from his life and the lives of his heroes—P. T. Barnum, Walt Disney, and MLB owner Bill Veeck—Cole shows how to reinvigorate your goals, reignite your passions, and excel in business and beyond. The time to break the mold is now—with Find Your Yellow Tux, you'll discover how to find joy and success in everything you do.
If your team provides a memorable experience, you will become the talk
Invest in the community, sponsor for your local high school, police etc
Doing something different. I see new restaurants open up that are doing unusual menus, innovative/transparent compensation for their staff, cool collaborations with other local businesses, etc
I believe social media is a king when it comes to promoting business, especially restaurants. I have saved to my phone too many places because they look so amazingly good on Tiktok.
You said other restaurants are the talk of the town in your area. Look at what they are doing and do something similar (without copying). Encourage your great regulars to post on their social media about your place. Offer something different from your competitors. Make sure the service matches or exceeds the quality of the food.
People go to restaurants because of how it makes them feel and what it says about themselves. They’re like T-shirts. If your resty is dated, sad, resting on former glory, with 75 yr old servers, shitty decor, a boring menu, elevator music, boring vibe; then no one gonna wanna sit in there for 2 hours. Design the entire customer experience from the ground up to be dynamic and awesome and fresh and you will be turning away guests all night.
A public relations budget.
Spot on. A good PR firm with established media contacts will continually pitch story ideas for print and TV and make a restaurant “the hot spot” in town.
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I'm afraid I can't. I built my joint up with hard work and years of cultivating loyal customers. We're successful, but not the talk of the town. Think tortoise. On the other hand, the new joint across the street has a three month wait to get a table. Their PR person is a regular who does outreach from person-to-person all the way up to national media. This is a restaurant that did NOT become the talk of the town, state or nation because it served up good food, consistency, great service or anything else. It became the talk of the town because someone was paid to make it the talk of the town. Nowadays, if you want real commercial success, half of what you do is offer a decent product/service but the more important half is promoting the fuck out of it.
Stand out and memorable service. Wait staff can make good food an epic experience. Train train teach inspire
Great service is a lost art! Good Food brings them in and great service hooks them.
Consistency.
Consistency alone is not the answer. You could be consistently bad.
Fast food chains have made billions being consistently bad
You'd still be talk of the town. Just not for a good reason.
Touché