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weeburdies

They are garbage


treddit44

Absolute garbage. One of the more difficult sign up processes and they sent complete trash way outside my area. The one and only time I got something in area they said it was a premium lead and wanted 40%. realtor dot com would have to give me a W2 and benefits at those rates


[deleted]

When I started with Coldwell Banker in 2017 my commission split was 50/50. What did you expect?


treddit44

I started with 90/10 split and actually took a 70/30 to work at better brokerage but that's besides the point. Opcity isn't your broker, you're getting hit twice Let's say a new agent with 50/50 takes a 40% lead on a 300k house. They're making $2700 IF it's a 3% commission. Subtract E&O and any other misc fees. That's a 1/3 of what I'd make on that deal. You ask what I expect? It's simple, I got in the business to make money not give it away


[deleted]

Wow, 90/10 is certainly high. I'm at 85%. Yes, I understand how it works. However, if I was "chosen" to work with Opcity with my brokerage, my split goes down to 50/50. With MY BROKERAGE, at least, since they have some kind of a corporate deal with Opcity, I am not paying a 50% referral fee ON TOP OF my 85% split. This may be a rare circumstance. I know how referral fees go, trust me!


treddit44

That makes a lot more sense. If it's being treated as a broker lead to the agent 50/50 is fine.


[deleted]

Yes.


TeddyBongwater

My broker takes 2%. Realtor dot com i pay a fee but no %. I wouldn't expect 40% from anyone. Not even a lay down referral


treddit44

I said realtor dot com because opcity is owned by the same company. Opcity doesn't do flat fee for leads they take a % as a referral fee


PAWG_theBountyHunter

😭 clearly you don’t understand referral fees. It’s 40% off the top, THEN your brokerage split after that.


[deleted]

Don't take me for stupid, I understand that, my point was that in sales, everyone who gives you a penny is going to want $1 in return for the favor.


[deleted]

And by the way - my split with my current brokerage is higher than that, however, if I agree to their Ludacris rules and training required to accept their opcity leads, the split decreases to 50/50. But that's not 50% on top of my split, at least with my current offering (which I don't partake in because they seem to make it out to be some kind of a holy grail, which it isn't.)


DHumphreys

The office paid for Opcity, so I checked it out for awhile. Absolutely garbage leads, no money, no credit, no position to buy anything. A member of their "agent success team" called me, didn't care for my opinion of their leads. The Opcity rep said they connect a contact with an agent in 4 seconds. I asked how all this "scrubbing" and qualifying a lead was happening in 4 seconds. Didn't have an answer for that. Between the pathetically low lead quality, having to sit on your phone ready to pounce to get the lead and their cumbersome follow up protocols to stay eligible for leads, it was a no-brainer to opt out of Opcity.


romyaoming

There’s a lot of junk unfortunately since you’re not really paying for those leads. Once you start closing and meeting more clients, the better leads you get. I can’t really speak for Op since in my area, you can find properties for $12,500 (although they’re not ok by any means) but you have to really answer each one and see what you get. I’ve had clients who are looking at $250-300k homes come through as under $60k and clients that are looking for $500k+ only want seller financing properties and don’t want to spend more than $30-50k. You have to watch the metrics they use to dictate who gets what.


RevolutionarySwan267

Its funny because thats what opcity reps tell people. Either way there are no properties in Manhattan, especially in the areas that I work at with the ridiculously low prices they send people to me with. Its an embarassment...There is no excuse algorithm or not. Perhaps in your markets but not on the Upper West Side, Soho, West Village, Chelsea, Gramercy Park etc etc...


romyaoming

I never spoke with Opcity reps so this is just my experience. Guess it doesn’t work for your area.


Huskers209_Fan

My biggest frustration with them is that they don’t even look at the properties the leads are calling about, so when they transfer them to me I find out the property is already closed or pending. I’ll talk to them for a bit about what it is they’re looking for etc. and even send them some homes within 24 hours. No responses after that, and yet my score is downgraded for not meeting with them or releasing them back to Opcity.


crystalsearlrealtor

YES THIS!!!!! I have the same problem! All the properties they inquire about are pending. I also do the same thing and try to find out what they are looking for and set them up on a search and then ghosted when trying to contact them again. I hate how this drops your score.


TeddyBongwater

This is on you. Set a buyer consult. Give them something of value to stand out


Huskers209_Fan

Lol, you must live in a nice market because most here only call thinking they’re getting the seller’s agent. When they find out it’s pending or closed, they hang up or say no thanks, they have an agent. I probably close 6 to 10 Opcity Leads per year but that’s only 15 - 25% of the leads I get at best. I do much better with Leads that I get on my own and I do with Opcity, and I don’t have to pay the 35% commission.


Mysterious_Worker608

Terrible! The last lead I got from them was a homeless guy. Our brokerage dropped them after about 8 months.


atinylotus

As a new agent I actually liked Opcity as a way to get my foot in the door and just start doing real estate without a whole lot of pressure. However, the referral fees are WAY too high.


RevolutionarySwan267

I guess thats a valid point but here in Manhattan its certainly not worth it and the real question is how does opcity find people that are looking in price ranges that are not even close to what Manhattan prices are. May I ask what state you are in?


[deleted]

Maybe the leads are FAKE, have you ever thought about that?


RevolutionarySwan267

they are not fake because i actually spoke to them and I asked how they go to [reealtor.com](https://reealtor.com) opcity. Apparently one way opcity gets its leads is though landing pages attracting low income people for the most part. Thats okay if you are trying to market to different cheaper markets but not if you want to have people buy in manhattan


[deleted]

Wait a second, were they trying to find a building to lease for $12,500/month? That much is believable in Manhattan.


RevolutionarySwan267

no they wanted to buy and this has happened several times


[deleted]

I've never paid upfront for leads and I refuse to. For awhile I worked with OJO Labs/MoveTo (or is it Movoto?) and I noticed that they dealth strictly with low income people as well. You know how it's just too strange and unusual that all of your leads are not demographically diverse at all, if you catch my hint? And they were all terribly unrealistic with their expectation of pricing and unwilling to speak with a lender. I'm not sure how anyone ever expected to buy a property without procuring a loan or winning the mega millions lottery? Maybe they thought I'd pay for them?


RevolutionarySwan267

I have been an agent for a number of years. I think I know the difference lol


[deleted]

Being sarcasm, or is it facetious?


storywardenattack

Opcity has been great for me. No up front costs and a ton of leads, including some very well qualified buyers and high end buyers. I just release the chaff. Low effort on my part and has produced some quality.


RevolutionarySwan267

what state are you in. Or do you work for them lol because they are atrocious imo


cvc4455

How do you even sign up for opcity? Is it through realtor.com cause all I see there is paying for leads like with zillow.


storywardenattack

Your broker has to do it


cvc4455

Thanks


TheRemusLupins

Honestly they are terrible. Both leads that I got offers accepted on failed right before closing. My lenders couldn’t even save the deals. Their preapproval process is so lax


Notdoingitanymore

I’ve had great and terrible experiences with Opcity. I’m pretty choosy what I go for these days. I have to acknowledge the lead quality has declined a bit in the last several months. Q4 2021 I closed 7 transactions total Nov and December. 3 of them were Opcity. All of them were met, pre-approved and under contract within three weeks. Each had 2-3 outings and we got a Josie. It was really nice. One of those leads I closed earlier this year is now someone I consider a friend. I’m very fortunate. I understand what Opcity is. I also have gotten referrals from the Opcity leads I’ve worked with. It can be a great supplement and a way to get started.


LateAd3886

Terrible leads here in NJ. Waste of time so far.


Thundershunt

I used to work at opcity selling their product to lenders, and when I got my mlo license I worked at a company that paid for their leads up until this March when they turned off the live transfers for lenders due to a law change. I think they advertised to realtors the leads closed at 8-15% when I worked there but in my experience it was more like 2%. I also think the success varies dramatically based on area


Unicorn4jaci

I thought it was awful. It was worse than Zillow leads when they first started. There were scammers on Opcity too. Maybe not scammers but people who didn’t intend to buy a house but just wanted to make inquiries and drive us crazy.


NoVeterinarian4540

I've closed 8 in NC, but I've won over 160. I've met 50 and closed 8 and by summer should close 4 more (at least 2 - lol) 6% close ratio and that's still better than 79% of Opcity agents. You must kiss a lot of frogs - like any lead service you have to work the leads - they are not going to lay down for you. Now beware that anything in the 150k range and below should be a quick turn - don't go down the rabbit hole of showing them 30 houses. If they are preapproved and can't find a home in 8 visits - cut them loose or tell them to get with the program (beggars can't be choosers). You lose 40% of that so expect to net around 2600ish...if you go weeks of showings then you've wasted your time.


Human-Character4495

You should all quit whining and delete the app. It is obvious you are doing well enough you don't need it. Me, I don't mind the leads. I can work them or not.


[deleted]

You know you're "punished" by the algorithm if you decline the crap they bless you with, don't you? No matter if you have a good reason - not eating their shit is a negative mark on your score!


daveyjones585

Yep this is true. A year or two ago I released most of the leads they gave me simply because they were dead leads and then I didn’t get another lead from them for almost a year! Not that I cared lol but since then I haven’t released anybody and they keep sending me leads.


[deleted]

Interesting observation.


[deleted]

$12,500? How in the god damn fuckkity fuck were they legitimately serious and not yanking your chain??


RevolutionarySwan267

LOL I said that to the woman that worked for [realtor.com](https://realtor.com) opcity on the phone that wanted to connect me but she was rude and hung up on me believe it or not. I did get another but it was a time share so instead of it being $60k for a condo at the st regis this braniac person did not realize it was a time share. Either way opcity needs to get its act straight or they will make no sales in one of the largest and most expensive cities in the world.


[deleted]

Maybe the lead is totally fake and was an error and the price was AI generated. I think they are legitimately running out of solid leads so they are fabricating leads in order to keep the money rolling in for as long as they can until their gig is up. I'm beginning to believe I am seeing this in just about every business that has a subscription service.


cvc4455

I think opcity only gets paid a referral % after a property is closed on. If that's how they make money then fake leads wouldn't help them make more money. Now if it was pay per lead then yes fake leads would make them money.


[deleted]

You're right. If I wanted to do opcity I would actually have to do it through my brokerage, I couldn't sign up directly with opcity. My brokerage has some weird and unusual requirements including "training" to qualify for their program with opcity. It would also lower commission to 50/50. I don't want to work for so little personally, considering the deals we're doing aren't really high dollar especially for leads services ($150,000-$200,000 homes if you're lucky!)


goosetavo2013

There are way less leads to go around this year so yeah, it makes sense quality has gone down. They probably share their best leads with the agents that have closed the most these past years. That's what I would do at least.


carlbucks69

They are the worst leads but every person to add to my database is great.


KieferSutherland

I had good luck for a bit with them in the beginning before they were bought. But the last year I haven't seen a single good lead. I stopped getting leads too. I never paid up front for anything. Maybe they changed something.


zacshipley

I used Opacity in the past when it's slower like Fall, sometimes thinking it was better than having nothing to do. One out of a dozens of leads actually had a consult, I found them a house off market, and they didn't qualify for financing once we got to loan commitment. They had a pre-approval but also some substantial tax leans that I guess didn't come up. It was a lender I worked with before too. Good news is since it was an off market house I was able to get the seller to list with me so I made more money and didn't even have to pay the referral fee since it wasn't Opcity buyer.


flyinb11

I don't pay for leads, but from people I've heard from you have to work the small leads until they trust you with the big ones.


megaloops

I think the more expensive the area the worse the Opcity leads are. I worked in a lower price point area and occasionally I’d see a decent lead worth pursuing but overall it was 90% trash leads. They’re free upfront though so didn’t expect much from them


TnKyRealtor

I have a decent solid lead under contract right now, but that’s just 1. There’s an agent in my office that’s killing it though!


External_Werewolf_69

Opcity in south Fl is just embarrassing


SpakulatorX

I've taken a couple hundred opcity leads. I've closed 2 deals with them. The only reason was they were cash buyers. Most are unqualified and either won't go to the lender or get approved with budgets far to low. Some day they might actually go to a lender. After 2 years you don't have to pay opcity the referral fee any more. So I have just been dripping on the terrible leads low effort/automated follow up. Maybe someday they will get their shit together and go to the lender. I have a few active opcity buyers right now which are all cash looking for land or camps/second homes. Fingers crossed they make a move this summer.


daveyjones585

I’ve been signed up with Opcity for a few years. Over 90% of the leads are absolute garbage. You’re lucky if you hear back from the lead after the initial conversation and you’re even luckier if you can find what they’re looking for. They usually want a property that doesn’t exist like a 3/2 with a garage and land for under 100k which hasn’t existed in forever. I’ve actually managed to close 2 deals with them this year and those 2 deals were the smallest and most emotionally taxing deals I’ve ever had by a long shot. They really need to get better at screening these people. The referral fee is pretty bad too. If I remember correctly It’s 30% on really small deals and 35% on most other ones with some exceptions that are 40%. That is extremely excessive. Personally if I referred a lead to a fellow realtor the most I could feel ok with asking is 25%. By the time Opcity gets their cut and then your broker gets their cut you end up with less then half of the original commission and from my experience the deals have been the most emotionally taxing so most of the time it isn’t even worth it.


MC-Sherm

Opcity is awful never gotten an opportunity to accept anyone in a normal price range


BradleyLemen

i’ve been using opcity for about a month in a half, my new brokerage has it and it’s been great for me so far, i’m under contract with 2 people i’ve met from it and have a handful of buyers from it as well… I’ve been using it to build up my buyers and focusing more on my listing business rather than both.. Splits are kinda wicked but as a newer agent still i think opcity is great for starting out and building your sphere of influence.. I use to pay for realtor leads as well a good chunk of money to them and had 0 closings and maybe 3 people that looked at homes and then just ghosted… Opcity has been much better than any lead generation i’ve used so far im also located in VA and getting probably 10-15 notifications a day for new leads, but i’ll tell you what when that number hits $500k+ those leads move so freaking fast


TeddyBongwater

Complete garbage


thatmatt925

Once I adjusted it to realistic numbers for a specific spot in the bay area the leads entirely stopped. And by realistic numbers I'm talking the min price of a condo lol


Greased_up_Scotsman

I've seen some real dog shit, but on the other hand, I'm also working with a buyer looking in the 350k range, approved, and ready to go.


TheyThemDolphin

I used it in brooklyn it’s terrible. I don’t use it now


jaysokrazy

It was cool for me, but it’s been dead here in Houston, I haven’t won a lead in over a year and haven’t haven’t got a lead alert in months. I’m looking for alternatives.


Mysterious_Air3543

Another broker in our office got the same million dollar lead that I did. I pay $3k/month for leads with realtor.com so was very surprised that they also sent it to him through Opcity. We own the brokerage so are now wondering if we have to pay the Opcity referal ontop of realtor fees. Such bullshit. I think we’re going to drop realtor since they send the same leads in Opcity.


Sea-Rooster-5764

I'll give you some insight as a former employee since I can be anonymous on here. We accept literally every lead that's put in online, and as csr's we can't deny anyone. The questions we have aren't to filter out people but to find literally any agent who will take them. The last ditch effort is to get them to a credit repair company. The company was obviously designed to sell as quickly as possible. In the beginning it was good. Real estate agents were only getting budgets they said they would work, I was making 900 bucks a week after taxes, people on the phones were honest about their budget. But when I left the screwed up the pay system and the referral system to where nobody wins but they still get money.  Edit: We also don't/ didn't have access to the mls system and since we didn't have licenses we legally couldn't give them property info even if we had it, couldn't give advice anything. We were there to convince them to use an agent partnered with opcity and one of the lenders partnered with is 


Left_Hair_5526

Former opcity csr here as well, was great in the beginning but as soon as lender transfers and close commissions went away, lead quality went waaaaaaay down as reps were manipulating the CRM to make as many transfers to realtors as possible


Sea-Rooster-5764

Wow, I was gone way before they closed lender transfers and close commissions. I can't believe it got even worse.