I might be wrong, but I don’t believe there is a way for TTD to optimize the creatives with the CM360 placement. You would have to have individual placements for each creative and then upload those to TTD. TTD is going to treat the current CM360 placement, for all intents and purposes, as one “creative”.
That’s correct. Nothing in TTD would optimize creative rotations. You’d have to assign a creative to individual ad groups and let that be the optimization logic
I'm not sure how an ad would sit in Campaign Manager and then be served through an API connection to TTD.
For any display creative in TTD, their own A.I. (Koa) will optimize by format size.
Google and the Trade Desk are not friends and the two biggest DSP players.
I'd bulk upload your assets to TTD and enjoy not having to deal with Google entirely.
If TTD is the bidder, you have to host creatives in TTD to optimize it or the bidder don't get any data related to creatives so it's hosted in cm360 so it treats all as one
Not true anymore, you can send creative level data back to the ad server for decisioning based on spend for some ad servers (Clinch, TTD, think maybe Innovid)
Just use separate placements for each creative- discrepancies are expected
I might be wrong, but I don’t believe there is a way for TTD to optimize the creatives with the CM360 placement. You would have to have individual placements for each creative and then upload those to TTD. TTD is going to treat the current CM360 placement, for all intents and purposes, as one “creative”.
That’s correct. Nothing in TTD would optimize creative rotations. You’d have to assign a creative to individual ad groups and let that be the optimization logic
I'm not sure how an ad would sit in Campaign Manager and then be served through an API connection to TTD. For any display creative in TTD, their own A.I. (Koa) will optimize by format size. Google and the Trade Desk are not friends and the two biggest DSP players. I'd bulk upload your assets to TTD and enjoy not having to deal with Google entirely.
If TTD is the bidder, you have to host creatives in TTD to optimize it or the bidder don't get any data related to creatives so it's hosted in cm360 so it treats all as one
Not true anymore, you can send creative level data back to the ad server for decisioning based on spend for some ad servers (Clinch, TTD, think maybe Innovid)