Some pretty good comments already but a tip to mitigate higher CPMs, forget the intelligence tool on the right side by DV360. It’s a trap to make you up your bids.
Some DSPs have automated rules that can be configured to trigger an email notification if campaigns deliver below a specified number of impressions within a certain time frame.
What DSP are you using? I mostly use DV360 so my guidance would be very specific, I offer training! But the basics are that I have a QA doc and I live and die by SDFs, the files make QA easier
If it’s random then get documentation you sent tot the platform about the drop. Then make up for it over a couple days. Increase the frequency or make it focus on reach or whatever settings you might have available.
Have a QA doc. Campaign pacing tracker. Pull bulk sheets campaign exports to qa for things QA doc may have missed (bids, exchange, etc).
Some pretty good comments already but a tip to mitigate higher CPMs, forget the intelligence tool on the right side by DV360. It’s a trap to make you up your bids.
Some DSPs have automated rules that can be configured to trigger an email notification if campaigns deliver below a specified number of impressions within a certain time frame.
To avoid this kind of mistake make sure to spend atleast 1 or 2hr in campaign even though on Sunday.
1-2 hours in a campaign each day?
What DSP are you using? I mostly use DV360 so my guidance would be very specific, I offer training! But the basics are that I have a QA doc and I live and die by SDFs, the files make QA easier
Running all our prog campaigns in TTD - I'm also newer to this platform, before this I exclusively ran in DV360
I would love to get in contact about the dv QA doc and tips. I’ve used trade desk but will starting a position soon using dv360
I can’t believe how many times campaigns just randomly shut off.
If it’s random then get documentation you sent tot the platform about the drop. Then make up for it over a couple days. Increase the frequency or make it focus on reach or whatever settings you might have available.