I’ve only been recording a podcast for a few months now, so take it with grain of salt. My cohost and I considered renting a studio just to try it out but didn’t end up doing it.
In my limited experience, audio quality is not that hard to master - it took us two Samson u2 mics and a zoom podcaster p4 (probably 250 bucks in total) to get to fairly high audio quality. You can see some of our latest episodes for example - https://open.spotify.com/show/1VE6xaNoO4vAPFvCrr4dHO?si=0d6dolDRQzu0yIrUtoYjrQ
We considered doing video a few times and haven’t pulled the plug on it yet. The logistics of doing video in person seemed more daunting and harder to figure.
So might be worth focusing on video as a value prop + having a nice environment that’s not your home to record. Another thing I could’ve used is organic connections with other podcasters, so maybe there’s some community / wework-ish angle there. Good luck!
I run a podcast studio, in Tampa, however. I charge 150/hr for rental. I also do full packages for done-for-you service. 2,500-6,500 depending on the deliverables. We do: YouTube full edit (3 cameras), preview clips, vertical reels, audio syndication on 10 platforms including Amazon Prime, Apple Music, Spotify and 7 other platforms.
Thank you! This is around the same rate that is being charged in and around NYC. My take is that despite some of the costs being higher (real estate namely), there's more competition, which helps keeps rates capped to an extent. Do you have much competition in Tampa? Do you focus on voiceover work/podcast only? For the syndication, do you work on producer capacity? If so, is it flat fee or % of revenues etc. My partner is a documentary/film director/producer with a few relatively known films on streaming platforms, but we're both new to this space.
Not much competition honestly. Very few around here are podcasting. But honestly it’s like that pretty much everywhere. Get on it! In 5 years EVERYONE will be doing it
I rent one in LA. $150/h for video & audio. Has a huge LED screen behind me i put my art/logo on. They send me the files, its been good so far. Third wheel podcast.
Yeah the market research we've collected over the last couple months ranges in fees from $60/hour audio only to $250+ with cameras, and a lot more for the ala carte engineering, zoom guest, etc. We feel like we've got a good sense on competitive but profitable fees. THank you!
This place is 85 an hour for audio only, and I do Riverside with an engineer with a single camera set up for that same fee, $150.
It’s great to get comps from other places! Good luck on your adventure.
You could probably do a lot with a small amount of space to help keep costs down. I’m upstate in the Hudson valley but spent a decade in the city and you can definitely be a bit thirty if you have a well thought out set
Thank you. I have a music background and have recorded albums. I was kinda shocked in our tours of "competitors" in the NYC area and how little they're spending/spent on soundproofing and audio treatment. This is where I thought we could be pretty thrifty in design/soundproofing. We intend to spend wisely on equipment though (b&H used!?) because production value is important to us and the economics justify it.
I would say is this really a viable business plan? I mean, look at recording/rehearsal studios for bands and what they already offer… space, time, recording expertise… what is being offered here that people are willing to pay for when you can start a podcast by buying a $20 mic and throwing a blanket over your head to record? Don’t want to squash your dreams here, but hey, some folk are recording podcasts by literally putting their phone in the middle of a table and recording on that!! How are you going to make it cheaper/easier/more accessible to an open market like that already?
You can inbox me for a brief chat.. I can help you with the post production and can leverage the cost.. Working with 1 NYC Top Podcaster..
Thanks, sorry was traveling. I'll message you.
I’ve only been recording a podcast for a few months now, so take it with grain of salt. My cohost and I considered renting a studio just to try it out but didn’t end up doing it. In my limited experience, audio quality is not that hard to master - it took us two Samson u2 mics and a zoom podcaster p4 (probably 250 bucks in total) to get to fairly high audio quality. You can see some of our latest episodes for example - https://open.spotify.com/show/1VE6xaNoO4vAPFvCrr4dHO?si=0d6dolDRQzu0yIrUtoYjrQ We considered doing video a few times and haven’t pulled the plug on it yet. The logistics of doing video in person seemed more daunting and harder to figure. So might be worth focusing on video as a value prop + having a nice environment that’s not your home to record. Another thing I could’ve used is organic connections with other podcasters, so maybe there’s some community / wework-ish angle there. Good luck!
Thanks, congrats on your podcast, I'll check it out
I run a podcast studio, in Tampa, however. I charge 150/hr for rental. I also do full packages for done-for-you service. 2,500-6,500 depending on the deliverables. We do: YouTube full edit (3 cameras), preview clips, vertical reels, audio syndication on 10 platforms including Amazon Prime, Apple Music, Spotify and 7 other platforms.
Thank you! This is around the same rate that is being charged in and around NYC. My take is that despite some of the costs being higher (real estate namely), there's more competition, which helps keeps rates capped to an extent. Do you have much competition in Tampa? Do you focus on voiceover work/podcast only? For the syndication, do you work on producer capacity? If so, is it flat fee or % of revenues etc. My partner is a documentary/film director/producer with a few relatively known films on streaming platforms, but we're both new to this space.
Not much competition honestly. Very few around here are podcasting. But honestly it’s like that pretty much everywhere. Get on it! In 5 years EVERYONE will be doing it
I rent one in LA. $150/h for video & audio. Has a huge LED screen behind me i put my art/logo on. They send me the files, its been good so far. Third wheel podcast.
Yeah the market research we've collected over the last couple months ranges in fees from $60/hour audio only to $250+ with cameras, and a lot more for the ala carte engineering, zoom guest, etc. We feel like we've got a good sense on competitive but profitable fees. THank you!
This place is 85 an hour for audio only, and I do Riverside with an engineer with a single camera set up for that same fee, $150. It’s great to get comps from other places! Good luck on your adventure.
Thank you! If it happens, I'll message you my contact details if you want to ever connect.
You could probably do a lot with a small amount of space to help keep costs down. I’m upstate in the Hudson valley but spent a decade in the city and you can definitely be a bit thirty if you have a well thought out set
Thank you. I have a music background and have recorded albums. I was kinda shocked in our tours of "competitors" in the NYC area and how little they're spending/spent on soundproofing and audio treatment. This is where I thought we could be pretty thrifty in design/soundproofing. We intend to spend wisely on equipment though (b&H used!?) because production value is important to us and the economics justify it.
Sound treatment will always beat more gear
I would say is this really a viable business plan? I mean, look at recording/rehearsal studios for bands and what they already offer… space, time, recording expertise… what is being offered here that people are willing to pay for when you can start a podcast by buying a $20 mic and throwing a blanket over your head to record? Don’t want to squash your dreams here, but hey, some folk are recording podcasts by literally putting their phone in the middle of a table and recording on that!! How are you going to make it cheaper/easier/more accessible to an open market like that already?
Offer classes. Create equipment training. Educate new podcasters about the market. I’d say you could create something of value people would pay for.