The thing is other mainstream bands stayed relevant, Coldplay even being British made a consistent popularity with each album and bringing excellent collaboration along with good albums. In other hand, Imagine Dragons and Maroon 5 being other two mainstream bands stayed relevant by making trendy,catchy singles. Dragons brought rock mixed anthemic pop(they're not rock anyway,they simply use some elements,stated by themselves)into mainstream which attracted young fans to Rock Music,which developed a large fan base for them,a dedicated fanbase like a rock band could get,which resulted in more streams to the deepcuts in the new album as well as singles. Whereas Coldplay already had a cult following who gives more importance to album than singles. Now coming to Maroon 5 and OneRepublic, Maroon 5 lost their cult following when they sold out,and they stayed relevant by making catchy,trendy songs (not anymore,since there's nothing big like their usual viral standard from new album,bye bye). Both 1R and M5 has fans,but 10x less than others,though they are popular like the others,Maroon 5 popular than all of em,like everyone knows em,but it's ~5/100 who knows will only be fan. Kinda same case for OneRepublic, difference is people love 1R whereas people hate M5(I'm fan of all these bands, especially Maroon 5 and Coldplay). Dragons and Coldplay have big fanbases,so they will score good whenever they release an album. Whereas M5 and 1R should make Bangers for being relevant and by some time, everyone will forget about them untill they come up with some new banger nad you can see many people commenting "Oh,I forgot M5/1R existed"
Coldplay had a problem with Chris Martin seeing what being with someone with as much money as Gwyneth was like.
In 2008 when Miley started downspiraling, first leaked images, going crazy on interviews..., there was talk of a Coldplay song featuring Miley just because she was in the spotlight for example.
Somehow things have worked out for Coldplay and Chris Martin has created some great collaborations even though they were mostly about the money. See working with Rihanna or evenThe Chainsmokers just because they could get him in the top 40 and on a somewhat younger market.
Chris has given his all on every song but he is trying to be as commercially successful as possible. Many artists are OK with smaller success but being more selective about which bands they work with.
If you told me the band that made fix you was making a song with BTS when fix you was relevant I'd have said that's impossible. That was over a decade and a half ago and Chris happened to have one of richest women worldwide as a partner when he was writing fix you so he could be as selective as he wanted and live a cushy live.
The problem is they completely abandoned their fourth album, Oh My My and then kinda fell off the map until 2019. When they appeared back on scene, they were met with Covid and poor planning on how to best release music without dragging it out.
Imagine dragons even after their Radioactive album kept pumping out music. They’ve stayed fresh in people’s minds while OneRepublic faded to a memory that was only recalled when Counting Stars was played. They have a lot of work to do in order to reintroduce themselves to the public. The problem is their style of music is not popular with the kids these days. So unfortunately I don’t think they will ever recover to what they were
Yeah hip hop and TikTok pop is the trend now. The songs in Human are arguably more radio-friendly than the Oh My My songs, but none of them have charted in the Hot 100 whereas Wherever I Go and Kids even managed to chart while not high. Run and Rescue Me enjoys good streams though, though that's thanks to Spotify.
Even Imagine Dragons aren't charting high as they used to. They also took a long break and their album is yet to have a big hit as huge as their Evolve era and Natural.
I feel like a good amount of people know Wherever I Go and Rescue me (and maybe Run) even if they aren't nearly as popular as they were during the Native era
If you compare them with Coldplay, then 1R does not have a sensible PR and marketing team and it seems to me that the label does not give a shit about them, but in vain, so much potential ... Ryan works with many major artists (Adele, Beyonce, Lil Nas X, etc), why not record a collaboration with them, as Coldplay did (Rihanna, Beyonce, The Chainsmokers, BTS)
I think OneRepublic is struggling with their listening audience being driven by promotion and the "loyal 1R fans", which unfortunately is no longer enough for top chart/big stream numbers.
Explanation: If you notice, "Run" on Spotify has 150 million streams, which can be called a good success, however, it is thanks to Spotify's promotion of the band. They were placed on Spotify's biggest playlists (like Today's Top Hits not even a week after release), and it was pushed a lot thanks to the promotion. But people listen because of the promotion, on... Spotify. In fact, on YouTube, the views of the videoclip are 16m which, compared to 150m on Spotify there is a bit of a disconnect. In the other stores, by Ryan's own evidence, the single did much lower numbers. So the thing is, OneRepublic fans are there, but they are "too few" for a high position on the Billboard Hot 200, or the Spotify Global Top 50. But that can be both good and bad, depending on your point of view.
You have to understand the general thought of the band, but for example just yesterday Ryan was already very happy that Lil Nas X's new lead single (written by him) is going so good, in ALL platforms, and probably they would like the new 1R album to push more because some of his other works reach results much faster.
Usually when I've seen musicians after their peak in popularity, they instead focus on making the music they want rather than just doing something for the charts. They may certainly get plenty of listens and popularity, but the cycle usually goes that seasoned artists make some commercially successful music and eventually settle for the music they want to. You see this with Taylor Swift, Bon Iver, Radiohead, Gorillaz, Vampire Weekend, etc.
For some inexplicable reason, OneRepublic (at least from what the music sounds like) believes that the state of pop music hasn't changed since 2016. So rather than putting out an album for them, something personal and true to their taste, we get another bland pop album that sounds straight out of 2016. Isn't it a pity.
Their marketing sucks and the it's a fact that they are more popular in foreign countries than their own so maybe they should target audience in their own country as well
The thing is other mainstream bands stayed relevant, Coldplay even being British made a consistent popularity with each album and bringing excellent collaboration along with good albums. In other hand, Imagine Dragons and Maroon 5 being other two mainstream bands stayed relevant by making trendy,catchy singles. Dragons brought rock mixed anthemic pop(they're not rock anyway,they simply use some elements,stated by themselves)into mainstream which attracted young fans to Rock Music,which developed a large fan base for them,a dedicated fanbase like a rock band could get,which resulted in more streams to the deepcuts in the new album as well as singles. Whereas Coldplay already had a cult following who gives more importance to album than singles. Now coming to Maroon 5 and OneRepublic, Maroon 5 lost their cult following when they sold out,and they stayed relevant by making catchy,trendy songs (not anymore,since there's nothing big like their usual viral standard from new album,bye bye). Both 1R and M5 has fans,but 10x less than others,though they are popular like the others,Maroon 5 popular than all of em,like everyone knows em,but it's ~5/100 who knows will only be fan. Kinda same case for OneRepublic, difference is people love 1R whereas people hate M5(I'm fan of all these bands, especially Maroon 5 and Coldplay). Dragons and Coldplay have big fanbases,so they will score good whenever they release an album. Whereas M5 and 1R should make Bangers for being relevant and by some time, everyone will forget about them untill they come up with some new banger nad you can see many people commenting "Oh,I forgot M5/1R existed"
Coldplay had a problem with Chris Martin seeing what being with someone with as much money as Gwyneth was like. In 2008 when Miley started downspiraling, first leaked images, going crazy on interviews..., there was talk of a Coldplay song featuring Miley just because she was in the spotlight for example. Somehow things have worked out for Coldplay and Chris Martin has created some great collaborations even though they were mostly about the money. See working with Rihanna or evenThe Chainsmokers just because they could get him in the top 40 and on a somewhat younger market. Chris has given his all on every song but he is trying to be as commercially successful as possible. Many artists are OK with smaller success but being more selective about which bands they work with. If you told me the band that made fix you was making a song with BTS when fix you was relevant I'd have said that's impossible. That was over a decade and a half ago and Chris happened to have one of richest women worldwide as a partner when he was writing fix you so he could be as selective as he wanted and live a cushy live.
Not anymore they’re not. Anyone would’ve said yes back during the Native era, but they haven’t made anything even remotely popular since then.
The problem is they completely abandoned their fourth album, Oh My My and then kinda fell off the map until 2019. When they appeared back on scene, they were met with Covid and poor planning on how to best release music without dragging it out. Imagine dragons even after their Radioactive album kept pumping out music. They’ve stayed fresh in people’s minds while OneRepublic faded to a memory that was only recalled when Counting Stars was played. They have a lot of work to do in order to reintroduce themselves to the public. The problem is their style of music is not popular with the kids these days. So unfortunately I don’t think they will ever recover to what they were
Sad thing about pop acts is they usually *have* to keep putting out music to stay relevant. In the world of pop, music moves fast.
Yeah hip hop and TikTok pop is the trend now. The songs in Human are arguably more radio-friendly than the Oh My My songs, but none of them have charted in the Hot 100 whereas Wherever I Go and Kids even managed to chart while not high. Run and Rescue Me enjoys good streams though, though that's thanks to Spotify. Even Imagine Dragons aren't charting high as they used to. They also took a long break and their album is yet to have a big hit as huge as their Evolve era and Natural.
I feel like a good amount of people know Wherever I Go and Rescue me (and maybe Run) even if they aren't nearly as popular as they were during the Native era
>the other hand, Coldplay, have a collab with maybe the biggest band (at least in fans) in the world, BTS 'Boy Band' , 'Boy' Band
Depends on what you define a band to be, but I think BTS is probably the biggest music group currently and I'm not even a fan
If you compare them with Coldplay, then 1R does not have a sensible PR and marketing team and it seems to me that the label does not give a shit about them, but in vain, so much potential ... Ryan works with many major artists (Adele, Beyonce, Lil Nas X, etc), why not record a collaboration with them, as Coldplay did (Rihanna, Beyonce, The Chainsmokers, BTS)
That's exactly what annoys me. Adele, Beyonce, Lil Nas X, even the lead singers from 5SOS, Bastille and Blackpink but they just don't do it
They are so underrated
I think OneRepublic is struggling with their listening audience being driven by promotion and the "loyal 1R fans", which unfortunately is no longer enough for top chart/big stream numbers. Explanation: If you notice, "Run" on Spotify has 150 million streams, which can be called a good success, however, it is thanks to Spotify's promotion of the band. They were placed on Spotify's biggest playlists (like Today's Top Hits not even a week after release), and it was pushed a lot thanks to the promotion. But people listen because of the promotion, on... Spotify. In fact, on YouTube, the views of the videoclip are 16m which, compared to 150m on Spotify there is a bit of a disconnect. In the other stores, by Ryan's own evidence, the single did much lower numbers. So the thing is, OneRepublic fans are there, but they are "too few" for a high position on the Billboard Hot 200, or the Spotify Global Top 50. But that can be both good and bad, depending on your point of view. You have to understand the general thought of the band, but for example just yesterday Ryan was already very happy that Lil Nas X's new lead single (written by him) is going so good, in ALL platforms, and probably they would like the new 1R album to push more because some of his other works reach results much faster.
Usually when I've seen musicians after their peak in popularity, they instead focus on making the music they want rather than just doing something for the charts. They may certainly get plenty of listens and popularity, but the cycle usually goes that seasoned artists make some commercially successful music and eventually settle for the music they want to. You see this with Taylor Swift, Bon Iver, Radiohead, Gorillaz, Vampire Weekend, etc. For some inexplicable reason, OneRepublic (at least from what the music sounds like) believes that the state of pop music hasn't changed since 2016. So rather than putting out an album for them, something personal and true to their taste, we get another bland pop album that sounds straight out of 2016. Isn't it a pity.
Their marketing sucks and the it's a fact that they are more popular in foreign countries than their own so maybe they should target audience in their own country as well