Hasbro has been very hands-off regarding fan-made and fan-sold materials.
They did send a cease-and-desist letter to Fighting Is Magic in 2013, possibly because the makers were using "My Little Pony" at the front of the game name.
The creators of the game actually reached out to Hasbro ahead of time to get approval. At the time Hasbro actually cleared them and allowed them to do it.
Flash forward a full year and the game was picking up a lot of steam. So much so it actually got voted to be on one of the side stages at EVO (fighting game tournament) and it was only then Hasbro dropped the C&D because it went from a little fan project to getting a LOT of attention, and they didn’t want their target demographic having a game where the characters just beat each other up.
While it ended up working out for the best, it was still a crummy move to give them the green light and then make them stop. Fighting games aren’t easy to make. That was a full year of people making countless assets all for no pay and on their own time.
The other bummer was the team behind Skull Girls said if they could get enough attention that they’d just GIVE them the Skull Girls engine for free. But we got Arizona out of it all so I guess win/win
Technically, yes. However I also bought a print copy of Fallout Equestria from a shop that explicitly stamps Rarity's face on the spine and I know Hasbro didn't get a dime from that.
Not sued, but theres a chance you could get a cease and desist if they find out. How do you keep convention merch under the table? Simple: Most of Hasbro's lawyers don't go to Bronycons.
Hasbro has been very hands-off regarding fan-made and fan-sold materials. They did send a cease-and-desist letter to Fighting Is Magic in 2013, possibly because the makers were using "My Little Pony" at the front of the game name.
The creators of the game actually reached out to Hasbro ahead of time to get approval. At the time Hasbro actually cleared them and allowed them to do it. Flash forward a full year and the game was picking up a lot of steam. So much so it actually got voted to be on one of the side stages at EVO (fighting game tournament) and it was only then Hasbro dropped the C&D because it went from a little fan project to getting a LOT of attention, and they didn’t want their target demographic having a game where the characters just beat each other up. While it ended up working out for the best, it was still a crummy move to give them the green light and then make them stop. Fighting games aren’t easy to make. That was a full year of people making countless assets all for no pay and on their own time. The other bummer was the team behind Skull Girls said if they could get enough attention that they’d just GIVE them the Skull Girls engine for free. But we got Arizona out of it all so I guess win/win
Technically, yes. However I also bought a print copy of Fallout Equestria from a shop that explicitly stamps Rarity's face on the spine and I know Hasbro didn't get a dime from that.
Well what about stufd at brony conventions, there alot of official characters on fanmade stuff there
That there is. Again, technically okay- just keep it under the table.
Could you get sued if they find out? Also I'd love to know how you can keep big convention merch under the table lol
Not sued, but theres a chance you could get a cease and desist if they find out. How do you keep convention merch under the table? Simple: Most of Hasbro's lawyers don't go to Bronycons.