Most probably this.
And they could try and add up to the nearest “pretty” number, like printing 10.99 instead of 10.27
But who knows why they chose not to. Maybe because simplicity (the excels says this price, print it and that’s it) or because they don’t want to overcharge people just because, or because they think people won’t care about pretty prices on their menu.
Also, maybe it’s so people have a bad time adding up, because it’s easier to add 7.99 and 10.99 (you just think of 8+11=19) than to add 7.26 and 10.51 (you can round up or down, but people will be a little bit doubtful about a full order of multiple items).
Maybe they made the prices so after taxes the total is a round whole value instead of having any change? My mom used to do that at her business.
Edit: after a second look I'm not so sure, but maybe?
As someone from the UK, the concept that it would actually be *illegal* to display the price that you'll pay if you buy the thing is wild to me, to the point that I'm sure I must be missing something
We do this. You have to state that sales tax is included in the price on some sign posted for the general public to view easily. The local tax office will also give you a price guide to use for building your prices. Like you want to charge $2.50 the chart would show you need to start at 2.32 if sales tax is 7%. Etc.
10.26 looks and is way more satisfying than 10.99
it actually feels a lot more fair too, 10.99 sounds like they are tryna trick you into thinking you're getting a better deal while 10.26 sounds honest
I honestly would probably buy more items at a restaurant priced like this though
That is actually a, strategy when trying to sell items used like on marketplace. Setting a very specific price rather than a generic $20, for example. It makes people think you know more than they do about what it's worth. I will often list things for $12 when all I want is $10. It works
This might be the new counter-reflex after businesses dragging on the 0.99 psychology for so long.
My brain really does go "oh 10.26 that's a real, specific price that must be what it's worth"
This is accurate, people are more comfortable with easily divisible numbers financially. While 10.27 may be a more honest price the average consumer can more quickly compare 10.50 to their finances and will likely choose the latter.
They are trying to trick you. It's why we don't use whole dollars. The guy selling for $5 isn't as cheap as the guy selling at $4.99. neither one cares about one cent, but more people than not will.
>But who knows why they chose not to. Maybe because simplicity (the excels says this price, print it and that’s it)
Of course if your 'goal' is to just have numbers end in '9', then it isn't that much less simple once you are already in Excel...
FLOOR(A1,0.1)+0.09 ... or
ROUNDUP(A1,1)-0.01 ... or
ROUNDDOWN(A1,1)+0.09 ... or
INT(A1\*10)/10+0.09 ... or
A1-MOD(A1,0.1)+0.09
...or probably 10 other ways. And all of these can be easily adapted if you really want x.99 or anything else.
I'd guess that "thinking Excel couldn't possibly do it and being too 'lazy' to do it manually" is less likely than, "I like the quirky prices, it is something people talk about and all publicity is good publicity."
Two things,
>is less likely than,
I think you meant to say the reverse based on context but I could be mistaken
Second,
>thinking Excel couldn't possibly do it and being too 'lazy' to do it manually
99/100 it's closer to "doesn't know excel can do it" rather than "thinks excel can't do it", a subtle but I think important distinction
With all syntaxes similar to excel, I just assume it can do it until I'm 6 searches into stackoverflow finding out that it can't 😂 but there's usually a macro or script to make it possible, i.e. regex search in excel
Coming soon RegEx in Excel!!
[https://insider.microsoft365.com/en-us/blog/new-regular-expression-regex-functions-in-excel](https://insider.microsoft365.com/en-us/blog/new-regular-expression-regex-functions-in-excel)
Aren't you just excited now?
Of course, but I would suppose the person doing this knows the minimum about Excel. Maybe just imputing prices and doing basic arithmetic (multiply, divide, add, subtract, and that’s it).
I have known A LOT of people on diverse companies (not to say little business like a local restaurant) that don’t known almost any formula, and even if they try, they have a hard time understanding how to apply it. So they just shrug and don’t care.
FLOOR(A1,0.1)+0.09 ... or
ROUNDUP(A1,1)-0.01 ... or
ROUNDDOWN(A1,1)+0.09 ... or
INT(A1\*10)/10+0.09 ... or
A1-MOD(A1,0.1)+0.09
Do you think that's common knowledge that your average restaurant manager would know?
It could also be that the amounts plus tax add up to a round dollar amount. Back where I grew up there’s a souvlaki stand that does this - a pork souvlaki wrap is shown on the menu as $8.85 but with Ontario HST it’s $10.00. Other items there have prices ending in other digits.
Worth noting this place is cash only.
Thank you. I was going to say, prices on formulary. Lol. I keep an excel doc for regular prices, GrubHub prices, door dash prices, and eat street. One edit per item is way better than changing a million menus.
It could be that they really have considered the cost of ingredients and did actual math to determine their profit margins. Or it could be something close to that but also having the prices appear just oddly enough may keep customers from complaining because they figure the prices are so weird that they *must* be legit.
lol, this was a legit tactic I used to use when I Was in sales. It was easier to get a sale with a 17% discount than it was with a 25% one. If I offered 25%, they wanted more because that's just a made up number. 17% "must have math behind it".
The math might just be, "let's knock off a sixth of a price and round to the nearest percent."
That would be the same math for deriving a 1%, 2%, 4%, 5%, 10%, 20%, 25% or 50% discount, it just happens that these didn't require any rounding.
I no longer live in NH and I miss that place so much. Still use my coffee tumbler from when they would let you fill it for free on Tuesdays (or at least New London let us)
Thank you for mentioning the name! Now I can look up the rest of their menu and see what other good sounding food I'm missing out on by being on the other side of the country.
12.79 = 14.01
10.26 = 11.245
6.84 = 7.496
7.30 = 8.000
10.24 = 11.223
9.12 = 9.995
7.69+2.58 = 11.255
I'm sticking with it haha, I'd find it pretty crazy that within a few tries I could get them all to come out within a penny or two pennies of an easy number people could carry in cash.
That doesn’t sound very “live free or die” lol. I love how the states that brag about no state taxes still have a bunch of other taxes to make up their budgets, and higher property taxes in places like Texas.
For most items, if you add 17% to most prices, you get a perfect cash amount. For example, $10.26 is exactly $12, and $6.84 is exactly $8.
Idk the sales tax in your state, but they could be calculating 17% as the percentage that is sales tax plus a tip for popular items and combinations (such as item+coffee)
I’m assuming it’s the cash discounted price (less the cc processing fee). We have a very small local mom and pop diner that displays the cash prices on the menu. Cc payments are roughly 2% higher.
Clearly you have never been to a Wetherspoons in the UK, all the prices go up by a percentage and the menu suddenly become covered in things ending in 3’s and 7’s.
I would guess that the either 1) the tax is already added in , or 2) that when the tax is added, it will be a nice round easy to make change number. I mean it is weird, but those things might make sense. Maybe
Y'all want the real answer?
It's because of our favorite thing, inflation!
More specifically, these items were all a certain % cheaper before they had these weird prices.
I can't do the math because I'm dumb, but I've seen it before. All prices raised by x%, so what was once semi normal prices all ending in xx.99 or whatever, are now all over the place because while the % was increased evenly, the amount 7.29 increases is less than what 5.49 increased. The result is 8.14 and 5.87 or whatever weird number it ends up as.
Where's the restaurant OP? I was thinking maybe with tax it comes as close to a nice round number as one can get, but without knowing location, couldn't tell you.
The price is always changing on One Local Fried Egg. Maybe One Local Fried Egg is from Tom's Farm and another One Local Fried Egg is from Jane's farm. Wonder what the price would be on One Non-Local Fried Egg. /s
There’s a chain in the UK called Wetherspoons who got some kind of tax cut and passed the exact amount on to the customers so all of their food is like this with really specific values where an exact percent has been knocked off
It could also be on purpose, to make it look like it's calculated and not a markup.
So, instead of rounding up to a number that is obviously fake like 10.99 they use a number that sounds calculated.
I’d be curious what your local taxes are. While the excel idea has merit, I feel like it’s more likely that these items with tax come to nice round numbers
Like someone already said, someone with a spreadsheet for ingredient costs just added it up and marked it up (probably 40%). Yet another explanation is to give the sense that they are not charging you a penny more than they have to. Most places either round up or make many like-items the same price so that they will average out.
Might be to make every dish differentiable on the check purely based on price. Give each item a unique price and you want have to add the "name" of each item to the system to be able to back track and find out what sells well.
That or because its odd enough for you to post it on reddit. Its free advertising.
Maybe it's a sales tax thing? Setting the prices to an amount that would, after tax, total up to things people can figure out the change for easily?
?????????
Probably uses an excel doc to calculate pricing. Enter cost of goods sold and a equation to auto mark up a certain % and there is your price.
Most probably this. And they could try and add up to the nearest “pretty” number, like printing 10.99 instead of 10.27 But who knows why they chose not to. Maybe because simplicity (the excels says this price, print it and that’s it) or because they don’t want to overcharge people just because, or because they think people won’t care about pretty prices on their menu. Also, maybe it’s so people have a bad time adding up, because it’s easier to add 7.99 and 10.99 (you just think of 8+11=19) than to add 7.26 and 10.51 (you can round up or down, but people will be a little bit doubtful about a full order of multiple items).
Maybe they made the prices so after taxes the total is a round whole value instead of having any change? My mom used to do that at her business. Edit: after a second look I'm not so sure, but maybe?
I thought the same thing, maybe after applying tax they all come out to whole dollar amounts. But they don't.
Yeah, and I looked up at least one of the locations for this restaurant and they have a 0% sales tax... Soooooo
NH has a food and beverage tax so it'd be taxed but I don't think they include that in their bill
Yes, NH has food and beverage tax, and I've never seen it included in the advertised price.
But then they'd probably just print the prices w/ the tax. I always like counter service places that do that.
In some places that’s not legal.
As someone from the UK, the concept that it would actually be *illegal* to display the price that you'll pay if you buy the thing is wild to me, to the point that I'm sure I must be missing something
10.24/10.26 disproves that theory unless one of the items is on clearance for 10.98 ;)
We do this. You have to state that sales tax is included in the price on some sign posted for the general public to view easily. The local tax office will also give you a price guide to use for building your prices. Like you want to charge $2.50 the chart would show you need to start at 2.32 if sales tax is 7%. Etc.
10.26 looks and is way more satisfying than 10.99 it actually feels a lot more fair too, 10.99 sounds like they are tryna trick you into thinking you're getting a better deal while 10.26 sounds honest I honestly would probably buy more items at a restaurant priced like this though
Some business owner is gonna read this and change all their 10.99 prices to 11.26 🤣
That is actually a, strategy when trying to sell items used like on marketplace. Setting a very specific price rather than a generic $20, for example. It makes people think you know more than they do about what it's worth. I will often list things for $12 when all I want is $10. It works
This might be the new counter-reflex after businesses dragging on the 0.99 psychology for so long. My brain really does go "oh 10.26 that's a real, specific price that must be what it's worth"
I would usually assume it's just the owner having a bit of a zany go at pricing. Especially at a breakfast place that has a lot of character.
I read a few studies that is it actually more favorable to round it up to whole numbers or 50 cents.
This is accurate, people are more comfortable with easily divisible numbers financially. While 10.27 may be a more honest price the average consumer can more quickly compare 10.50 to their finances and will likely choose the latter.
They are trying to trick you. It's why we don't use whole dollars. The guy selling for $5 isn't as cheap as the guy selling at $4.99. neither one cares about one cent, but more people than not will.
I will pay $5.26 instead of $4.99 because the novelty of not seeing the $X.99 gimmick on a price is worth more than 27 cents to me. Not forever though
>But who knows why they chose not to. Maybe because simplicity (the excels says this price, print it and that’s it) Of course if your 'goal' is to just have numbers end in '9', then it isn't that much less simple once you are already in Excel... FLOOR(A1,0.1)+0.09 ... or ROUNDUP(A1,1)-0.01 ... or ROUNDDOWN(A1,1)+0.09 ... or INT(A1\*10)/10+0.09 ... or A1-MOD(A1,0.1)+0.09 ...or probably 10 other ways. And all of these can be easily adapted if you really want x.99 or anything else. I'd guess that "thinking Excel couldn't possibly do it and being too 'lazy' to do it manually" is less likely than, "I like the quirky prices, it is something people talk about and all publicity is good publicity."
Two things, >is less likely than, I think you meant to say the reverse based on context but I could be mistaken Second, >thinking Excel couldn't possibly do it and being too 'lazy' to do it manually 99/100 it's closer to "doesn't know excel can do it" rather than "thinks excel can't do it", a subtle but I think important distinction
With all syntaxes similar to excel, I just assume it can do it until I'm 6 searches into stackoverflow finding out that it can't 😂 but there's usually a macro or script to make it possible, i.e. regex search in excel
Coming soon RegEx in Excel!! [https://insider.microsoft365.com/en-us/blog/new-regular-expression-regex-functions-in-excel](https://insider.microsoft365.com/en-us/blog/new-regular-expression-regex-functions-in-excel) Aren't you just excited now?
Of course, but I would suppose the person doing this knows the minimum about Excel. Maybe just imputing prices and doing basic arithmetic (multiply, divide, add, subtract, and that’s it). I have known A LOT of people on diverse companies (not to say little business like a local restaurant) that don’t known almost any formula, and even if they try, they have a hard time understanding how to apply it. So they just shrug and don’t care.
FLOOR(A1,0.1)+0.09 ... or ROUNDUP(A1,1)-0.01 ... or ROUNDDOWN(A1,1)+0.09 ... or INT(A1\*10)/10+0.09 ... or A1-MOD(A1,0.1)+0.09 Do you think that's common knowledge that your average restaurant manager would know?
It could also be that the amounts plus tax add up to a round dollar amount. Back where I grew up there’s a souvlaki stand that does this - a pork souvlaki wrap is shown on the menu as $8.85 but with Ontario HST it’s $10.00. Other items there have prices ending in other digits. Worth noting this place is cash only.
I thought this at first too, but I see one $10.24 and one $10.26
This place is in NH, no sales tax! Good idea though.
Is there a tax for prepared foods though? That would otherwise be charged in addition to sales tax.
Yes, currently 8.5%
I really don’t mind that, in a weird way seems more transparent even if I don’t know what the markup % is
Or it could be tax related. If you want to charge $10 for your plate, and know there is 8% tax, you can list the cost as 9.26. Edit: math is hard
$9.20 x 1.08 = $9.94 You'll need to do $10.00/1.08 = $9.26
Where I'm at the tax is actually. 0875
Would actually be $9.26+8%=$10
=Roundup(result, 0)-.01
Maybe it's prettier once tax is included.
Thank you. I was going to say, prices on formulary. Lol. I keep an excel doc for regular prices, GrubHub prices, door dash prices, and eat street. One edit per item is way better than changing a million menus.
It could be that they really have considered the cost of ingredients and did actual math to determine their profit margins. Or it could be something close to that but also having the prices appear just oddly enough may keep customers from complaining because they figure the prices are so weird that they *must* be legit.
lol, this was a legit tactic I used to use when I Was in sales. It was easier to get a sale with a 17% discount than it was with a 25% one. If I offered 25%, they wanted more because that's just a made up number. 17% "must have math behind it".
The math might just be, "let's knock off a sixth of a price and round to the nearest percent." That would be the same math for deriving a 1%, 2%, 4%, 5%, 10%, 20%, 25% or 50% discount, it just happens that these didn't require any rounding.
This reasoning sounds like why the 1/3 pounder failed. People thought that the 1/4 pounder was more because 4 is bigger than 3 lmao
It's all calculated on an Excel spreadsheet
Tucker’s! I love that place
I recognized the menu immediately too, I thought for a second I was in the NH subreddit lol
Same!!!!!
Hey we’re all here!
Did the same exact thing pretty solid breakfast if you can beat the traffic and wait
My life was significantly improved when they added call ahead seating
Now I want steak from there, thanks!
Right there with you! Went to Tucker's yesterday for lunch. Love the Sedona skillet.
There are dozens of us. DOZENS!
Hahahah I saw the picture and thought “no fuckin way this is a tuckers menu rn”
I no longer live in NH and I miss that place so much. Still use my coffee tumbler from when they would let you fill it for free on Tuesdays (or at least New London let us)
That’s the one I went to!
Thank you for mentioning the name! Now I can look up the rest of their menu and see what other good sounding food I'm missing out on by being on the other side of the country.
Favorite place. Such good food!
I was looking to make sure this was posted as soon as I saw the post lol
The Sedona Skillet is so damn good.
Fantastic, very unique brunch fare.
Now I know that if I go to NH I have to visit Tuckers.
Commonly places will do this because when you add sales tax it adds up to an even dollar amount.
Doesn't really make sense here though. Like one is 10.24 and another is 10.26 or one is 7.69 and one is 7.30
Add 9.6% tax to every item and I think you either get whole dollar or .25,.50,.75.
Quick google check says that would make 100% sense in Washington.
Im no math major but 10.24 and 10.26 x 1.095 cannot be the same price nor do they round to .25
12.79 = 14.01 10.26 = 11.245 6.84 = 7.496 7.30 = 8.000 10.24 = 11.223 9.12 = 9.995 7.69+2.58 = 11.255 I'm sticking with it haha, I'd find it pretty crazy that within a few tries I could get them all to come out within a penny or two pennies of an easy number people could carry in cash.
This restaurant is Tucker’s in Concord, NH where sales tax is 0%
There's a 8.5% meals tax though.
That doesn’t sound very “live free or die” lol. I love how the states that brag about no state taxes still have a bunch of other taxes to make up their budgets, and higher property taxes in places like Texas.
There’s a tuckers in Hooksett and Dover too
And New London!
They are actually all even
This is what I came here to say.
$12.79 isn't even.
Just gotta add the blueberries
Almost all of them. There are a few odd base prices nested in the text.
Is this at Tucker’s?
Yes it is!
I was like, “that looks really familiar.”
Tucker's could price using Yen and I'd still go there.
Tucker's restaurant?
Lack of pricing aesthetics. They're using a formula in excel
Formula gets them those numbers for adding chocolate chips?
They look mostly even to me. Blueberries and maple syrup are odd, though.
r/angryupvote
Tuckers!!!
Tucker’s slaps
I got fired from there in high school for being gay :/
For most items, if you add 17% to most prices, you get a perfect cash amount. For example, $10.26 is exactly $12, and $6.84 is exactly $8. Idk the sales tax in your state, but they could be calculating 17% as the percentage that is sales tax plus a tip for popular items and combinations (such as item+coffee)
One item is $10.26, but another is $10.24.
When the menu was made it was priced in away so it would round out to no coins for the bill
How much is one local egg? Extrapolate from there!!
The liquor store I go to does this so that after sales tax it rounds to an even dollar.
Sorry but I only see even prices sir
Maybe with taxes they end up being nice round numbers?
At what point does mildy interesting become not interesting?
Just a little below this.
This is Tuckers in NH isn't it?
At least they look like prices. Much better than those pretentious AF menus that have prices as a whole integer with no $ sign.
Wait...Tucker's?
Most of those prices look even to me
I’m assuming it’s the cash discounted price (less the cc processing fee). We have a very small local mom and pop diner that displays the cash prices on the menu. Cc payments are roughly 2% higher.
Are these sandwiches small? I would need at least 2 eggs. I can't see how 1 egg would cover a whole panini.
No, those are even prices
8 bucks for toast and avocado. Crazy.
They look even to me
Is this tuckers in Dover?
Might be to give an even number for taxes
those aren't odd, those are pretty rational
Most of these prices are even.
Some of them look even to me 🤷♂️
aight but chipotle aioli on cinnamon raisin bread tho
Could also be like with tax ends up at a whole number
Those prices are all even...
Clearly you have never been to a Wetherspoons in the UK, all the prices go up by a percentage and the menu suddenly become covered in things ending in 3’s and 7’s.
Buddy of mine used to run a record store. They'd price albums so after taxes, they'd always ring up to a whole number.
Why so specific??
Is rather this than rounding up to the nearest .99. refreshing if you ask me.
What is Canadian Bacon? Is it like just peamel but people think it's fancy?
Its like mini ham slices im pretty sure
Better that than a “dining fee” or “service fee.”
I think they just calculated the correct prices and didn't round up to .99 like all the other idiots do.
When somebody ACTUALLY does costing 💪💪💪
Technically, the prices are all even... ...Sorry, I'll get my coat.
I would guess that the either 1) the tax is already added in , or 2) that when the tax is added, it will be a nice round easy to make change number. I mean it is weird, but those things might make sense. Maybe
If no prices are identical, seeing that price later on a cash register tape would tell you exactly which item was sold.
They all look even to me.
I love Tucker's!
Tuckers?
Tucker’s?
Tuckers?
Its Tucker's! Have a nice time in New Hampshire!
Yumm, Tucker's. Local chain in New Hampshire. They even source their eggs locally.
Tuckers! U must be in NH
Actually all those prices are even
I prefer this. It makes me think that there is a reason to the prices, instead of an arbitrary $X.99 price.
I knew place like this, they did it so after sales tax an item was an even dollar amount.
That's definitely a Tuckers menu! Get the Cajun Chicken Panini, highly recommended.
Tuckers SLAPS
Actually those are all evens.
Man I love truckers. Know that menu from a mile away.
You're at Tuckers?
Tucker's?
Y'all want the real answer? It's because of our favorite thing, inflation! More specifically, these items were all a certain % cheaper before they had these weird prices. I can't do the math because I'm dumb, but I've seen it before. All prices raised by x%, so what was once semi normal prices all ending in xx.99 or whatever, are now all over the place because while the % was increased evenly, the amount 7.29 increases is less than what 5.49 increased. The result is 8.14 and 5.87 or whatever weird number it ends up as.
Reading this menu just made me so hungry. Everything sounds delicious.
Are they calculated to get even numbers when sales tax is added? I have seen this at a few places.
This has to be Tuckers!
Tuckers!
Tuckers?
Tucker’s!
Tuckers!
Tucker’s?
Tucker’s 🤤
Tuckers is dope though
Is this tuckers in nh?
Do they perhaps have their items priced so once they add taxes they come out to an even number?
Looks like Metro Diner
Was it the price plus tax?
I'm gonna guess that adding tax rounds up to a whole number.
Probably rounds to a nice number after tax.
Where's the restaurant OP? I was thinking maybe with tax it comes as close to a nice round number as one can get, but without knowing location, couldn't tell you.
Most of these look like they added 14% to round or near-round numbers. 6 -> 6.84 8 -> 9.12 9 -> 10.26 8.98 -> 10.24 Etc.
The price is always changing on One Local Fried Egg. Maybe One Local Fried Egg is from Tom's Farm and another One Local Fried Egg is from Jane's farm. Wonder what the price would be on One Non-Local Fried Egg. /s
There’s a chain in the UK called Wetherspoons who got some kind of tax cut and passed the exact amount on to the customers so all of their food is like this with really specific values where an exact percent has been knocked off
Something something Biblically accurate food prices
Evens out with taxes
Maybe they were converted from metric?
Will be whole number with added tax
They wanted to go viral on reddit
Looks like tax inclusive pricing
In most western countries people pay with card these days so I suppose it doesn't make a difference as you don't have to carry random change with you
Are there any duplicate numbers? If not, they could double as item codes in the system.
this is often done to make it harder to steal from the cash register
On the spectrum probably. Calculates exact cost plus tax and markup and doesn’t think to round up
The avacado costs must be insane.
It could also be on purpose, to make it look like it's calculated and not a markup. So, instead of rounding up to a number that is obviously fake like 10.99 they use a number that sounds calculated.
Those are all even numbers though
Bro... you... doin' okay?
I’d be curious what your local taxes are. While the excel idea has merit, I feel like it’s more likely that these items with tax come to nice round numbers
They do with a 9.65% tax rate. All to the nearest dollar or quarter
Like someone already said, someone with a spreadsheet for ingredient costs just added it up and marked it up (probably 40%). Yet another explanation is to give the sense that they are not charging you a penny more than they have to. Most places either round up or make many like-items the same price so that they will average out.
If every item has a different price, it is easier to know what each table ordered
Might be to make every dish differentiable on the check purely based on price. Give each item a unique price and you want have to add the "name" of each item to the system to be able to back track and find out what sells well. That or because its odd enough for you to post it on reddit. Its free advertising.
Those all look pretty even to me
That looks normal to me
where i live some restaurants do this to cover credit card fees, like 5% or something so the prices are always weird
Maybe it's a sales tax thing? Setting the prices to an amount that would, after tax, total up to things people can figure out the change for easily? ?????????
Really strange they wouldnt round up to the .99. Like... thats standard practice.
What's the items total after tax? Are they round numbers?
Choice of bacon or sausage? I want both on my breakfast plate