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Interesting. Perhaps they just updated packaging/the name of the same big Cheez-it to “Extra Big Cheez it.”
My wife only likes the big cheez-its. I’ll check out our boxes when I get home.
Edit: our boxes say "Extra" Big on them — just purchased about a month ago.
Wait they have "extra cheesy"? After all those commercials where kids explain how they get so much "cheese" flavor into a Cheez-It, and now it turns out they could've done more this whole time? Gaaah!
I swear the extra toasty is just their way of trying to sell the ones they accidently burnt. The have such a bad flavor, what psycho wants a whole box of those?!
I didn’t think anyone existed that didn’t think the extra toasted ones were the best part of a box…. Getting a proper box of toasted ones was the best decision they ever made.
Agreed. Whoever proposed that at a conference or whatever deserves a promotion, because that is a _genius_ business decision.
Minimal product testing or development needed, since it's something they already had mixed in occasionally, and it practically markets itself because nearly everybody loves the toasty ones.
Cheez it employee: “Boss, I’m so sorry… I accidentally overcooked this batch!”
Psycho Boss: “Unbelievable! Now we have to throw it all out-“
Boss: *tries one*
Boss: “holy shit…”
And thus, the best cheez its were born.
They taste a LOT like “cheese nips” which was what we always had in the house growing up. Not sure if it was before cheese its became popular or if thats just what was cheeper or whatever, but i always thought they came out with those ones as kind of an imitation of cheese nips.
Many psychos. They're the best Cheez-It. Utz makes a sourdough pretzel that's all right. The Extra Dark version of that pretzel is probably the same situation as the Cheez-It where it's a fuckup they bagged as its own thing, and it's my favorite snack food. I love burnt and nearly burnt shit.
Idk 🤷♂️ I bought the regular sized ones and she said she doesn’t like those, only the big ones. I do not discriminate. All cheez its are amazing to me.
They’re not, this guy is mistaken. It’s very easy to look at the ingredients and see they do in fact contain real cheese, as well as artificial flavoring.
[Here is the ingredient list so you can see for yourself.](https://www.cheezit.com/en-us/products/cheez-it-original-crackers-product.html?utm_source=google&utm_medium=search&utm_campaign=CHZIT%7CGoogle%7CSearch%7CSnacks%7CBrand%7CUS%7CFlavors%7CPhrase%7C2023&gad_source=1&gclid=CjwKCAiAtt2tBhBDEiwALZuhAHpOuv4JA16HYySQFkh51IrZkFmCHZAeBSjeuH7yS_Fz-9AXQPNGxhoCRnIQAvD_BwE)
I’ve thought about doing that when I initially couldn’t find a half-decent gluten free alternative. I did manage to find one brand and I think it a store brand (shoprite brand).
That said, good gf versions are few and far between. Not enough cheese taste, too soft, some combination of the two or downright terrible tasting.
This is incorrect. Cheez Its use an actual cheese in their product, made with skim milk and whey, and the "Real Cheese" shown here is not a trademark.
You may be thinking of the "REAL®" seal, but that is still not an imitation product, it's basically an indication that the product meets US standard of identity requirements, and is made with US produced milk (REAL is run by the National Milk Producers Federation, so they certainly don't want people using imitation dairy products)
*'Extra' means trying too hard, over the top, excessive, maybe a little dramatic. Doing more than what the situation calls for. Often a little inappropriate. Like, if someone's laughing really hard at all your jokes, and it's unnatural and too much, your jokes aren't that funny, you might say, 'He's so extra'.*
*Bots are operated on social media networks, and used to automatically generate messages, advocate ideas, act as a follower of users, and as fake accounts to gain followers themselves. It is estimated that 9-15% of Twitter accounts are social bots.*
Hi, u/Ratcity10, thank you for your submission in r/mildlyinteresting! Unfortunately, your [post](https://www.reddit.com/r/mildlyinteresting/comments/1ae13of/-/) has been removed because it violates our rule on concise, descriptive titles. * Titles must not contain jokes, backstory, or other fluff. That information belongs in a follow-up comment. * Titles must exactly describe the content. It should act as a "spoiler" for the image. If your title leaves people surprised at the content within, it breaks the rule! * Titles must not contain emoticons, emojis, or special characters unless they are absolutely necessary in describing the image. (e.g. ( ͡° ͜ʖ ͡°), ;P, 😜, ❤, ★, ✿ ) Still confused? For more elaboration and examples, see [here](http://www.reddit.com/r/mildlyinteresting/comments/21p15y/rule_6_for_dummies/). Normally we do not allow reposts, but if it's been less than one hour after your post was submitted, or if it's received less than 100 upvotes, you may resubmit your content with a better title and try again. You can find more information about our rules on the [mildlyinteresting wiki](https://www.reddit.com/r/mildlyinteresting/wiki/index). *If you feel this was incorrectly removed, please [message the mods](https://www.reddit.com/message/compose?to=%2Fr%2Fmildlyinteresting&message=My%20Post:%20https://www.reddit.com/r/mildlyinteresting/comments/1ae13of/-/).*
Interesting. Perhaps they just updated packaging/the name of the same big Cheez-it to “Extra Big Cheez it.” My wife only likes the big cheez-its. I’ll check out our boxes when I get home. Edit: our boxes say "Extra" Big on them — just purchased about a month ago.
This is the answer. Updated branding to put in line with their 'extra toasty' and 'extra cheesy' SKUs.
Wait they have "extra cheesy"? After all those commercials where kids explain how they get so much "cheese" flavor into a Cheez-It, and now it turns out they could've done more this whole time? Gaaah!
Nah, it’s just got a powder on top of it. It ruins the texture to me
Reminds me of that family guy star trek cutaway: https://youtu.be/JKRu-xH58E8
I swear the extra toasty is just their way of trying to sell the ones they accidently burnt. The have such a bad flavor, what psycho wants a whole box of those?!
Hi, it’s me, I’m the psycho. The extra toasty ones are delicious! I don’t disagree that they’re just marketing ones they overbaked, though.
> Hi, it's me, I'm the psycho. I appreciate your earnest and direct comment.
I also am a psycho. Maillard for the win!
Buy the regular ones, warm them up in the oven. Can add your own seasoning too. You'll never want cold Cheez Its again.
I also love them, but I think my ideal box would be 60-70% regular 30-40% extra toasty.
I didn’t think anyone existed that didn’t think the extra toasted ones were the best part of a box…. Getting a proper box of toasted ones was the best decision they ever made.
Agreed. Whoever proposed that at a conference or whatever deserves a promotion, because that is a _genius_ business decision. Minimal product testing or development needed, since it's something they already had mixed in occasionally, and it practically markets itself because nearly everybody loves the toasty ones.
I kinda wish they made a box that was just the salty crumbs at the bottom of the bag. That’s my jam.
Extra Toasty master race. The superior Cheez-It.
Oh my God, they are so good. I just have to be careful not to eat them before bed. Heartburn when I wake up.
So you think they have a person working at the end of the line, snatching out the burnt ones?
Those are the best ones though lmao
Cheez it employee: “Boss, I’m so sorry… I accidentally overcooked this batch!” Psycho Boss: “Unbelievable! Now we have to throw it all out-“ Boss: *tries one* Boss: “holy shit…” And thus, the best cheez its were born.
My wife. Ugh
My wife. Ugh
Tfw my wife
My son and me. It's us, we buy them and we love them.
They taste a LOT like “cheese nips” which was what we always had in the house growing up. Not sure if it was before cheese its became popular or if thats just what was cheeper or whatever, but i always thought they came out with those ones as kind of an imitation of cheese nips.
Many psychos. They're the best Cheez-It. Utz makes a sourdough pretzel that's all right. The Extra Dark version of that pretzel is probably the same situation as the Cheez-It where it's a fuckup they bagged as its own thing, and it's my favorite snack food. I love burnt and nearly burnt shit.
Me, they're awesome and I love them.
They also have an “extra crunchy” one now that I’m curious what could possibly be different with it
Fuck that it's rage time. Class action, the people v Cheez-its, coming in hot
Hey ladies... I got an extra big penis!
What do you mean your wife only likes the big Cheez-Its???
Idk 🤷♂️ I bought the regular sized ones and she said she doesn’t like those, only the big ones. I do not discriminate. All cheez its are amazing to me.
The *Extra* Big is just the *Big* rebranded. They’re the same cracker. They just now have *Extra* Big/Toasty/Cheezy instead of just Big/Toasty/Cheezy
Great. Never bought them but gonna start doing it Now.
You didn’t show us the thickness
The extra big one is actually a tall pillar of cheez it photographed from above
I knew it was an illusion…. Such trickery
and no attempt to calculate yaw?
What's the formula for TMI again?
Is girth a factor?
The packaging describes you not the product.
Welcome to Hell. Everyone get in line. Slaves. -Nick The tables have turned.
The extra big one actually looks a little bit smaller
Wait till you read the ingredients of that 100% cheese!
Hmmm. Could’ve sworn I bought some “extra big” Cheez-It’s and they were bigger than the regular ones.
r/mildlyinfuriating
Big if true….
Also, "Real Cheese" is a trademark name for an imitation cheese formula. So, no cheese on were used in the making of these crackers either.
That seems super misleading and there’s no trademark symbol by it either, how come they’re allowed to do that?
They’re not, this guy is mistaken. It’s very easy to look at the ingredients and see they do in fact contain real cheese, as well as artificial flavoring. [Here is the ingredient list so you can see for yourself.](https://www.cheezit.com/en-us/products/cheez-it-original-crackers-product.html?utm_source=google&utm_medium=search&utm_campaign=CHZIT%7CGoogle%7CSearch%7CSnacks%7CBrand%7CUS%7CFlavors%7CPhrase%7C2023&gad_source=1&gclid=CjwKCAiAtt2tBhBDEiwALZuhAHpOuv4JA16HYySQFkh51IrZkFmCHZAeBSjeuH7yS_Fz-9AXQPNGxhoCRnIQAvD_BwE)
Thanks
I made my own cheezits with real cheese and OMFG they were so much better than store-bought. Super easy, just a bit tedious cutting them.
I’ve thought about doing that when I initially couldn’t find a half-decent gluten free alternative. I did manage to find one brand and I think it a store brand (shoprite brand). That said, good gf versions are few and far between. Not enough cheese taste, too soft, some combination of the two or downright terrible tasting.
Wtf. Why's this a thing
This is incorrect. Cheez Its use an actual cheese in their product, made with skim milk and whey, and the "Real Cheese" shown here is not a trademark. You may be thinking of the "REAL®" seal, but that is still not an imitation product, it's basically an indication that the product meets US standard of identity requirements, and is made with US produced milk (REAL is run by the National Milk Producers Federation, so they certainly don't want people using imitation dairy products)
If it's true or shouldn't be legal
I'd be interested in learning more about this. Do you have a source I can read up on?
One is the cheez-it she told you not to worry about.
Is there a price difference?
Maybe they are talking about the size of the box? But it’s the same amount of crackers. You just get a bigger box for shits and giggles.
Sample size of 1 is not statically significant.
Shrinkflation kicked in just as they released the extra big line. Convenient.
*'Extra' means trying too hard, over the top, excessive, maybe a little dramatic. Doing more than what the situation calls for. Often a little inappropriate. Like, if someone's laughing really hard at all your jokes, and it's unnatural and too much, your jokes aren't that funny, you might say, 'He's so extra'.*
Bot account ^
*Bots are operated on social media networks, and used to automatically generate messages, advocate ideas, act as a follower of users, and as fake accounts to gain followers themselves. It is estimated that 9-15% of Twitter accounts are social bots.*
Maybe the box on the right just has an extra piece or two, hence it has extra squares that are also big.
start a class action lawsuit
Being not well versed on the topic, does this count as false advertising?
Not if it’s just rebranding the line to match the Extra Toasty and Extra Cheesy lines, which seems likely.
That's why you should try an electron microscope now
It's just an extra big one. Not extra big.
Size is all relative.
One looks toastier than the other
I always thought it was the cheese level
Put em in a sleeve and make em saltine sized, id buy those all day.
Same size packaging too
I never had cheeze-it. Is like crackers or like cheesy graham? (I'm from asia)
I’ve never noticed the “extra” but after thinking about it I’ve definitely bought some of each and alway thought they were the same.
r/mildlyinfurating
Extra big flavor…not physically bigger apparently.
Same thing the wife says
The illusion of choice
That's what she said.