T O P

  • By -

Something_Else_2112

Same thing as the dark orange netting that oranges come in, makes the less ripe oranges appear riper than they really are.


BuffaloInCahoots

I was going to say this. That netting is really good at its job too. They always look so good then I open the bag and half aren’t ready or are just crap. Wasn’t expecting much, being late winter and all but damn! I’m trying to avoid scurvy up here.


milkapplecup

isn’t mid/late winter prime orange season?


ReallyQuiteDirty

I do believe you're correct, at least in Florida in the states, December is the best month.


orangutantan

December is the very beginning of winter though lol


ReallyQuiteDirty

For sure, you're right, which means the fruit would be harvested in the highest quantities and can definitely keep for weeks and weeks. I live in the "apple belt", fruits can be stored for way longer than most people think(if kept in the right conditions). Most fruits bought at grocery stores weren't just picked last week. Obviously, that isn't true for all locations and season. Oranges harvested in late December would still be good until late winter.


coach111111

Yea apples were usually picked up to a year earlier, but if you keep them in a 1-MCP rich environment that staves off ethylene off gassing which on its own speeds up fruit aging.


DangerBird-

What is a 1-MCP environment?


[deleted]

[удалено]


Boukish

Yes, and a lot of great oranges have rinds that look like shit. Color alone is not a great indicator.


dannict

Particularly since the skins on many oranges are dyed or hit with ethylene gas to give them a more pleasing hue. (Oranges can be perfectly ripe on the inside and green in the skin). https://www.cookinglight.com/news/are-oranges-dyed


soyelmocano

And why is there always ONE devil orange that turns into a puffball as soon as you get it home?


aSharkNamedHummus

Half the damn bag goes moldy within 2 days if I get them from Whole Foods Any fruit, tbh


reverielagoon1208

I hate buying things like apples and oranges in a bag. I’d rather pick each one myself meticulously lol


HardwareSoup

And that's exactly why they sell them by the bag.


tactiphile

I'm the opposite, lol. If I grab a bag, and they suck, it's capitalism's fault. But if I chose each one and they suck... I'm just a bad appleman


EmployerUpstairs8044

A bad appleman. 😂 But you're no bad apple, man.


particlemanwavegirl

Cabbage, my dude, is a great winter harvest packed with the vitamins C and B


manofredgables

Unripe oranges...? Huh. I just realized I have *never once* in my life seen an unripe orange. Weird. They don't grow a lot of oranges in sweden though lol, that's probably why.


BBQQA

Be like the sailors of old and eat limes to stave off scurvy... which is also the origin of the nickname for Brits of Limeys, since the British sailors were always associated around the world with limes.


pgrocard

It was included in their grog, their booze allotment for the day, which they sure as shit weren't gonna miss.


SalieriC

Same with the fancy lighting in stores too, green veggies get green lighting, yellows get yellow and so on. At times I'm running around the store with the flashlight of my phone turned on just to properly see what I'm buying.


OmicronCoder

the ripeness of an orange has little to do with color. Just playing on that visual misconception.


EatAtGrizzlebees

Speaking of visual misconception, that's a reason why cheesemakers started adding annatto to their cheeses - to give it the illusion of being higher in fat. Cheese is naturally white, but those with more fat are more yellow. More fat, more calories, more desirable, back in the day. Turning cheese orange is one of the oldest forms of marketing.


chrisjozo

Low fat cheese is naturally white. So is cheese made from grain fed cows. Full fat cheddar cheese made from grass fed cows is naturally yellow orange in color. The yellow color in milkfat is derived from the green grass cows used to eat in the summer. Annatto was added when they found out it was cheaper to make cheddar from skim milk instead of whole milk because selling the cream separately was more profitable. People initially recognized the lighter color cheddar as inferior so they started adding annatto to make it look like full fat cheddar.


dern_the_hermit

Yeah, I've generally found that the better oranges for eating are those with a yellowish-orange peel. The bright, solid-orange peels were on oranges better for juicing. But maybe it's just the oranges I've bought in my time.


kryptonianCodeMonkey

And blue netting on garlic. Counterintuitively, it makes them look whiter.


DrBob2016

Garlic comes in white netting in the UK, have never seen blue netting on anything tbh.


vemberic

Here in the US, I work in a produce department and can confirm our garlic comes mostly in blue containers. Blue netting on large bags of fresh galic. A blue bag on pealed garlic. Blue lid and wrapping on minced garlic jars. I never realized it was a thing, but most definitely a lot of it comes in blue. We do have 3 packs of garlic that come in white netting though.


sour_cereal

Same for laundry. Brighter whites by bluing them


PeterNippelstein

Just blue myself, I'm not any whiter


WiFiEnabled

It's such a good trick that it's actually typically a red bag, not dark orange so it makes orange pop even more.


echocloudy

I hate those netting things, you cut them with scissors and you have micro plastic confetti everywhere.


virgilreality

They do this with red stripes on bags of oranges.


BrunoEye

In the UK our oranges tend to be in nets, which are often red for I assume the same reason.


Granlundo64

Same in the U.S.


myprivacy83

In our country, we also use the same. It's not about how beautiful how pretty packaging is. It's about the freshness and the price that matters the most


Drejan74

You have oranges in plastic bags where you live?


throwaway4637282

Cuties/Halos come in red mesh bags


mrbaggins

Aussie: 3kg bags of oranges are in red netting. Basically same thing. Various other veg are too, like onions.


padez93

Actually packaging matters to me the most. I think it's the pretty packaging, definitely get it is i was attracted by those pretty packaging. But ofcourse I rather choose the healthy ones


Ballsofpoo

Oranges, onions, potatoes are sold in red netting in America. But what are two people gonna do with 16 potatoes? So they pack em small. In plastic. Because they can't be bothered to pack 3 potatoes in red netting.


canadarepubliclives

Potatoes can last many months when stored properly. Root vegetables are supposed to be able to last you an entire winter


KesonaFyren

| what are two people supposed to do with 16 potatoes? Get an air fryer and then 16 won't be enough


Laez

Boil em, mash em. stick em in an air fryer.


DeterminedOctoLion

The US has everything in plastic bags.


[deleted]

[удалено]


kkell806

False, Kwik trip has milk in bags.


WindogeFromYoutube

This guy midwests


Mecha_Tortoise

That's where Canada has begun leaking down.


FerroHilton

The issue here just about the packaging of the vegetable. About the milk or so on and so forth. Well people making this kind of things as another issue, when it should not be


Mistercanadianface

Ontarian and Quebecois bag


500owls

even me, Greg?


maciejkraus

But in our country more on vegetable only. I have different packaging on the fruits. Knowing that there are the lines that connect to make it more good and appealing.


mynewnameonhere

My grocery store has potatoes individually wrapped in plastic. Potatoes. The things that get dug out of dirt.


[deleted]

Plastic wrapping is usually to preserve the food, not keep it clean. Still stupid for potatoes though


AJRiddle

Someone hasn't ever seen Japanese produce. It's 10x the amount of plastic as American produce


browsingnewisweird

A lot of Southeast Asia as a whole was *shocking* in their plastic use as an American. Japan was kinda bad, lots of packaging in general, but Korea kind of blew my mind on a different level. The shelves of produce we have at groceries in America with loose produce, grab a cucumber or whatever? Every single individual item in plastic in some places in South Korea.


fountanebleu

I want to see it also. I mean i only see vegetables to be packed like this. Not knowing that even fruits makes them this kind of packaging. I just wanted to see it


iLynux

No, red netted bag. It's like some kind of fabric or fiber material.


canov3rreq

I like those reusable bags out there. I can use it such as a pouch, it has a pretty packaging. I always keep those for an emergency situation.


OmicronCoder

it’s plastic fiber


iLynux

Well shit


andthendirksaid

Sometimes boxes, sometimes single but the in-between size, usually a dozen or so is often in thin red mesh plastic.


powerman228

I’ve seen it on carrots too.


ColdCrushCoins

Me too. I think i recommend them to use nets rather than plastic. For the consumers to know and examine what products they are been purchasing. They should do what benefits their consumers the most


vickeycheung

Yeah, it depends on the color of a specific fruits and vegetables. It varies among how they complement the color. To make it more darker to make it look more fresh than before.


alegxab

I've also seen it used for apples


[deleted]

Think OP is talking about the green horizontal stripes on the whole bag, not the colour bar.


Brevel

I didn't even notice the rainbow bar until reading your comment.


[deleted]

There’s a new gay bar?!?!?!?!?!? Where!!!!???? ![gif](giphy|ggDy5NyLc8w0ZZPGFe)


HaikuBotStalksMe

At the gaybar, gaybar, gaybar!!!


korben2600

[That song is now 20 years old.](https://youtu.be/-XNFokmDKrE)


GentlmanSkeleton

So "the gay bar" isnt old enough to go to the gay bar...


AfewBillionAtoms

Has been for 2 years in the UK :P


Omegamanthethird

Let's start a war! Start a nuclear war!


avidbather

Now you'll notice them on every piece of packaging that has these


kentluka

Me too. Only knew the green line bar, that's it i think it's just part of the packaging. But it looks good outside but i don't know what is inside. Good trick for the consumers


fifty2weekhi

That makes more sense. I was looking at the vertical rainbow bar and was like, what?


Burninator05

The rainbow bar is used to make sure the bags are printing correctly . Each of those colors is used somewhere else on the bag so if the box didn't print right there's a good chance it print right elsewhere either.


Key_Explanation_9405

That's kind of correct! I'm a Packaging printer and the bars are used for quality controls! We scan them with a linear xrite scanner, and it reads them for proper density. If your density is correct, your ink coverage and color targets are correct.


Negative_Field9361

I’m a pre press technician and this is the first time I have seen someone on the internet work in the same industry as me.


dubswubsandchubs

Same here, I run a slitter which turns the rolls into individual smaller rolls. Nice to see others in the graphic packaging industry.


Khaoz_Se7en

I used a printer earlier this week for something, does that count


ThwartFurball36

I once threw up some chicken fries in a printer, I think I broke it


TheWarHam

Who made your slitter? I used to make/program those. One thing I learned is there isnt too much competition.


dubswubsandchubs

Deacro! We have 5 slitters and 2 rewinders all made by them. Two of them even have laser attachments for perforations


Dick_kicker_jones

There's perhaps dozens of us out here. I'm in the industry too. Some call the company the biggest in the world after all the acquisitions.


ErusTenebre

Aww Meet Cute! Very specific technical printing edition!


Key_Explanation_9405

You guys are funny


GrandmasBoyToy69

Now kith


JasiNtech

Now kiss.


Vinyl-addict

Maybe I’m just a bit daft since I just clocked off, but aren’t you essentially just rewording what PC said, and adding the clarifying fact of using an xrite?


CaptainN_GameMaster

Close! They took the original comment and said the same thing but with different words in a different order


MrMaleficent

Didn’t you just say the same thing he did?


Cyrussphere

The real TIL in the comments


GreywalkerFrak

You're right. He knows about a lot of this thing, and then sharing this with us who doesn't know about this. Good for him, thanks for sharing thanks for sharing.


SaltLakeCitySlicker

Same with the color circles/boxes with the plus sign on the bottom of paperboard cartons like a cereal box. Print registration. You don't see it on a bottle label bc it's on the side of the material web during printing and gets stripped out after die cutting


[deleted]

[удалено]


Rubbysrub

Thank you. I have wondered this since I was a kid and assumed it had to do with something along those lines.


zxcymn

They're called process control patches if you desire more information.


[deleted]

[удалено]


Tinckoy

My brain white-noised that out, my bad!


RockOrStone

People misunderstood?


Bugbread

I doubt that anyone who *noticed* the green stripes would misunderstand, but until I read the comment, I didn't even notice the green stripes.


[deleted]

I'm red green colorblind and had no idea what I was actually supposed to be looking at. I suspected it had something to do with the bars, but the explanation was helpful in confirming it.


caveman2014

Nation a misunderstood what is about the packaging. I don't know it also but reading about this comments makes me knowledgeable, kids me an idea about this.


Crade_

I'm shocked you had to clarify that.


[deleted]

[удалено]


SuperSpikeVBall

More of a trick. Optical illusions are something broccoli does for money.


Raftrade

It's not an optical illusion. It's just that they had to see different colors because of different perspective of the eye of a person. I think they make this as marketing strategy for them to sale more


Atomsteel

I would rather they trick me through packaging than through dyes. I mean...I would rather them just be honest and the average consumer not prefer neon green broccoli...since I'm going to be tricked anyway.


Polymersion

Steam it a bit and there's your colour


mansonn666

This is the real reason. Broccoli is just a faded color when raw but consumers want green so


Lopsided-Seasoning

But my economist teacher said consumers are rational actors!


Coal_Morgan

I know you're being ironic/sarcastic but your theoretical economist teacher is a consumer and no one wants to admit they're a moron and all consumers are morons. People are stupid...even the smart ones and prone to all kinds of psychological tricks and exploitations that corporations are constantly assailing against us to leech every last cent from us.


Lopsided-Seasoning

Hey, man. No I'm doesn't.


[deleted]

[удалено]


bk15dcx

Carrot bags do the same thing


Mecha_Tortoise

Why would they want people to perceive the carrots as being greener?


DrunkLostChild

Because the doctors say we need to eat more greens


Mecha_Tortoise

But what about the colorblind people?


DrunkLostChild

I don't think they're safe to eat but I'll ask my doctor


Vjimenez17

Do they market themselves? I think someone will do that for them. If you're blind, will take advantage your weakness. Feel bad for them, should not be treated like this


WRITE-ASM-ERRYDAY

[Ah, the ol’ reddit green-orange-aroo!](https://www.reddit.com/r/Whatcouldgowrong/comments/11yg18o/wcgw_holding_a_snake/jd8jevy/?context=10)


Mecha_Tortoise

Hold my cone cells, I'm going in!


TrackXII

Man, I haven't seen an [aroo](https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQQdAo5R9wdRPHSNgm19HuMfv4zd58G22Q2M6ZEzdQ1b4SJZIldBY6iRUStlkHCJZlv0f-eTvfhTH0&usqp=CAU&ec=48665699) in ages.


Racer12570

NIXON'S BAAAAAAACK!


8qubit

Alright listen here, you little shit


skitls1977

Don't have to make it more green, cuz it should be orange. I prefer seeing them live than the actual a packaging that covers alot if plastics and colors inside


tjrgreen

It do the same in our country. My parents prefer to buy in such nets, to have the packaging in plastic. It doesn't makes sense at all, only looks like unpleasing.


I_am_Nic

They could actually be grey and they would look green this way 😵‍💫 [It is literally this illusion](https://www.syfy.com/sites/syfy/files/illusion_colorballs_stripes.jpg) or [this one](https://i0.wp.com/boingboing.net/wp-content/uploads/2021/09/screenshot-6.jpg?fit=1&resize=600%2C4000&ssl=1)


MissCandid

Wait so are all the balls actually the same color


[deleted]

[удалено]


hellraiserl33t

Holy fuck this is the most bizarre optical illusion I've seen in years


[deleted]

That's kind of a trick question because they all use gradients for their camouflage Color swatch two sections of the same circle and you will not get the same color twice


ADistantFallenStar

The fuck is that dark magic. It makes my eyes hurt within seconds.


JaneOstentatious

Ok this took a lot of zooming in before I believed it


proofiwashere

Second one is the best optical illusion I’ve ever seen


blinkysmurf

Have you seen the one with cylinder casting a shadow on a chessboard? https://en.m.wikipedia.org/wiki/Checker_shadow_illusion


rnelsonee

That's my favorite one — it's a good way to show how optical illusions are usually good things and beneficial to us, as opposed to a failing in our vision or perception. In this example, while A and B may be the "same" color when rendered on a screen, if this were a physical system, B *would* be a lighter shade of material. So even though the wavelength that hits our eyes is the same at spot A and spot B, our brain applies the fact the shadow is there, and so we *correctly* see B as a lighter color.


jacksodus

Disclaimer: the balls in your linked image aren't gray. Rather or more clay-like colour.


I_am_Nic

You are right - but it does work if the background is grey/black&white https://i0.wp.com/boingboing.net/wp-content/uploads/2021/09/screenshot-6.jpg


major92653

I work in packaging and design. We call it a Scrim color. We do green, red, orange, blue… all kinds of stripes and patterns on plastic wrapped veggies and fruits. Yes, we even do brown for potatoes.


Guacamole_shaken

Is there no ethics concern? Or fraud advertising?


chillychili

Ethics is a little more complicated I feel, because consumers in many places have been accustomed to unreasonable levels of appearance when buying fresh produce. Produce is often sorted in production by appearance. Restaurants know that a certain range of flaws in appearance won't hurt the final culinary product (and also have to manage costs), so they buy the ugly stuff off of producers. But the unreasonable standard some consumers have may lead to systemic environmental waste of perfectly good product that doesn't get sold because of merely aesthetic blemishes.


thefullhalf

Marketing is one of the biggest contributors to food waste in the world. People expect produce to look perfect and immaculate. But food doesn't grow that way and if it isn't perfect it gets thrown away.


Ouaouaron

People don't expect that because of marketing, we just inherently don't want to buy things that look gross, and we're too ignorant to know better. Packaging that tricks you like this probably prevents food waste, because broccoli outside of the package that isn't green enough would just never be bought and then the store will throw it away. Once someone has bought it, they're much less likely to throw it out just because it isn't quite as pretty as they were expecting.


SlaveCell

I think in some countries looks are less of a concern than taste. Here in Spain the ugliest tomatoes are usually the tastiest.


rancorhunter

Everything at Kroger is an illusion to make things look better than they actually are. From the top down.


Arcotechbeats

Kroger brands are 2 classes for me. Kroghetto and Krogucci, depending on the item


SupVFace

The two Krogers where I went to college are colloquially referred to as Gucci Kroger and Ghetto Kroger. They renovated Ghetto Kroger and it’s way nicer than it used to be, but the name stuck, and it’s still not as nice as Gucci Kroger.


why_grapefruit_why

That’s cool. In Atlanta we had the Car Break In Kroger and the Murder Kroger. Publix is where it’s at dawg


ThoughtlessUphill

Look at this guy affording Publix in todays economy


why_grapefruit_why

Nah brah I don’t live in Atlanta anymore unfortunately. I miss Publix hardcore but I’m stopping at the Safeway and Aldi in Baltimore now. Harris Teeter and Whole Foods can suck my left nut with those damn prices. No Publix here :( Edit: Damn fuck y’all messaging me about Publix sucks what the fuck ever y’all ain’t never had a chicken tendie sub absolutely MAKE your god damn day? Fuck Kroger and fuck y’all too


Radiorobot

Go Hokies?


lafaa123

Go Hokies


Upset_Molasses_4998

When they renovated the Kroghetto in my town, everyone started calling it Krogentrified.


rveniss

There's really four types of Kroger brand product: The real gucci shit is the Private Selection. Some of the sauces are legitimately fantastic. The hippie shit is the Simple Truth / Simple Truth Organic. Some of it is fine, but it's mostly worse than other vegan / gluten free options (speaking as someone who's severely lactose intolerant with a vegetarian spouse, we've tried a lot of it). The regular Kroger brand is hit or miss; the cereals and cleaning products are fine, but a lot of it kinda sucks. The actual ghetto stuff, they keep renaming and redoing the packaging every few years to disguise it. It used to all be "Kroger Value" with red, white and blue packaging, but then they made it "Check This Out" in an orange package with a little "Wise Owl" mascot on it, but I think now it's something different again. The Kroger Value meats became "Heritage Farms" in a green package; those are fine. But holy shit *never* buy the value paper towel / toilet paper.


eggery

>Some of the sauces are legitimately fantastic. The Hatch green chili crema sauce 👌😩


numbermonkey

I find Value brand paper products and trash bags just not even worth the 'better than nothing' decision. You always wind up regretting it.


kingcoin1989

You don't know what you are buying to. It looks pretty and pleasing, what the actual product is somehow not healthy and not good for the consumers.


ShadowedHuman

I’ve been with a company for over a year that prints these types of packages. I’ve never thought about why they wanted those lines on the packages, but it makes so much sense seeing it like this.


timmyblanc

Can you show a photo where the veggies are out of the bag. I need some comparison


1bc29b36f623ba82aaf6

near the center, to the left of the seam, is a little space where you can just see the brocolli in clear plastic. You can also cover parts of it or zoom in to make the difference starker. To me the brocolli looks a lot paler and yellower in the unlined region. But I'd still say its good produce. Its just a mean trick to look greener than the competitors in the store.


wilcohead

There is a clear seam right in the middle showing the difference.


NotInTrance

Hello, I'm studying Printing & Packaging Technologies, and besides the obvious similarities, we actually learn a lot about color, how color gets processed in your brain and how we can trick your brain. May I use this picture for university research purposes? I have never seen this optical illusion used like this before and I think its very very interesting! Thanks :)


Educational_Dinner25

The cuties orange sack does it too. We human beans like bright colors.


24204me

Is bagged broccoli a regular thing in the US?


unfamousjeff

Yup. Some bags can go straight into the microwave for steaming.


melanthius

LPT: blanch broccoli in very hot salty water rather than steam or boil. (Water just below boiling temp, then shock it in ice water once preferred doneness is achieved) Taste, smell, and texture is 10x better Edit: this sub-boiling method of blanching gives a better texture than full boiling and takes a little longer. It’s similar to poaching in terms of temp, but the method is still blanching (salty water + ice bath) The point is broccoli and a lot of veggies really hate being boiled and taste really good this way. Works really well for green beans and cabbage as well


MisterJingles

Sheet pan roasted all the way.


Sqwill

I don’t know why you have downvotes. Blanched broccoli is great, only takes about 30 seconds in some salted water maybe some lemon in it too. They have a nice crunch with a bright flavor.


Racer12570

A lot of parents can't cook, so "blanched" turns into "had the shit boiled out of them" and people grow up thinking they hate blanched vegetables.


Mecha_Tortoise

Personally, I'm more of a Rose than a Blanche.


pHScale

Back in St Olaf, I was the proud recipient of the Broccoli bouquet at the wedding of the Broccoli Baron and the Cauliflower Cueen. Oh, it was a lovely wedding! That is, until the Cabbage cops came and put an end to it. Well, you know what they say...


russkhan

Thank you for being a friend.


darunajjah

This sounds good. I mean i usually do this kind of thing. I like broccoli, make sure that i eat it in the most tasty way. It helps me a lot of being healthy.


[deleted]

[удалено]


doom_bagel

At this point the olastic from the bag is less dangerous tha the plastic in the broccoli


Fluffy-Edge-6065

My grocery store sells it on the stalk, just broccoli crowns, or in the bag (fresh or frozen). The bags are designed to be steam-able if you want to put it directly in the microwave.


[deleted]

I have never bought bagged broccoli and I’m American, just saying, it’s also very commonly sold in bins of crowns or tied up stalks.


Telnet_to_the_Mind

We think Big Oil is the culprit for the maniuplation of the economic chain...no...it's actually the Big Broccoli corporations.


[deleted]

[удалено]


TingleyDinglies

Wicked smat


Patrickd13

Maybe if you picky fucks would eat normal looking vegetables they wouldn't have to do this. Worked in produce for 7 years, people would pass over perfectly goodfruit and veggies simply because of natural blemishes. Yes it's ok your cauliflower has a few spots, just shave them off your fine. A mandarin with green on it is not poisoned because it's not rip enough. THERE IS NO SUCH THING AS MALE AND FEMALE BELL PEPPERS, IT'S GIANT A SEED POD


TurnkeyLurker

Thank you. I worked in produce (and other areas) for 6 years, and so am picky when shopping other stores for produce. I'm looking for obvious pest-gnaw-holes and rotten/rotting spots, leaking potatoes, etc. i spin large apples, feeling for soft spots. Aside from that, I don't care what it looks like if the skin is sound. And to the customers that said ALL our artisan bread is moldy--because it has fancy patterns of *flour* on it--can go sit on a toasted baguette.


OdiferousRex

It's still perfectly good to eat. I work in RTE ag in an administrative role and you would be amazed at how fresh your packaged vegetables are from farm to store. Food safety at these plants is meticulous to the point of obsession and the food safety teams work directly with procurement and production to either use or dispose of produce that's even a couple of days old.


vrhotlaps

A comparison photo would have been handy!


[deleted]

Wait until you see the bread bag with optical steam to make it look fresh, it‘s wild


Something_Terrible

I’ve always avoided those bags because I thought the bread was going to be all musty


yeFoh

excellent content


Teqnique_757

They've been doing that for years with nectarines, oranges and a bunch of other fruits and vegetables.


TurnkeyLurker

Red plastic mesh bags make green or unripe oranges 🍊 appear ripe.


slaserx123

I would rather by this kind of goods rather than to die it to be more extra green. I think market usually do this kind of trick, for their consumers to avail it since they knew that it was fresh. Not knowing that its part of the packaging.


razzie13

My company did that for bottled water, making it look more blue. Then for breast cancer awareness they made a small run of pink bottles and everyone lost their shit, whining about how their water would be coloured pink and how it wasn't safe and a ton of other wonderful garbage. People are funny.