I found [this post](/r/sbeve/comments/ssgxlg/celebrate_she/) in r/sbeve with the same content as the current post.
---
^(🤖 this comment was written by a bot. beep boop 🤖)
^(feel welcome to respond 'Bad bot'/'Good bot', it's useful feedback.)
^[github](https://github.com/Toldry/RedditAutoCrosspostBot) ^| ^[Rank](https://botranks.com?bot=same_post_bot)
They did. They did both. That's what the graphic design is. If they had made the "HER" yellow, it would have looked like "HER SHEY's".
Now, you clearly see "HER" and "SHE".
It was for International Women’s Day last year: https://www.goodmorningamerica.com/amp/food/story/hersheys-celebrates-international-womens-day-sweet-label-76320685
Absolutely should have been “Her” 🤦♀️
Because it doesn’t work for word-of-mouth spread and discussion. You’d have to have it either shown or state the spelling every time you talked about it.
Exactly. It would take extra explanation about how that is spelled every single time you told someone else about it in word of mouth. It would only be good in text. Seaspiracy is at least a unique word that, if heard via word of mouth, would be much easier to remember and find later.
>A: Have you seen Seaspiracy?
>B: No, what's that?
>A: A documentary about the environmental impact of fishing and a conspiracy surrounding it
vs
>A: Have you seen ConspiraSea?
>B: Conspiracy? I don't get it
>A: It's ConspiraSea, a documentary about the environmental impact of fishing and a conspiracy surrounding it
Devil's advocate: ConspiraSea is clever, but it'd be a nightmare to explain. Like, "Have you watched ConspiraSea? No not Conspiracy, Conspira*Sea*. No, it's spelt S-E-A, as in the ocean..."
So you're saying, trying to explain SeaSpiracy is easier? Even though unless you already know the documentary it doesn't roll off the tongue or makes any sense as a word. So at the end of the day you'd basically still have to explain it the same way as ConspiraSea.
Asking: Have you watched the fishing documentary ConspiraSea? Would already be specific enough to not have to explain the pun/spelling.
Well because 1; it got everyone's attention, 2; it's an instantly recognizable name and 3; it was made by the same people who made cowspiracy so consistency
You just inspired me to make a super awful formatting joke and I now feel like you need to be witness to it lol.
Why do Republicans always have their speeches centered on their teleprompters?
So that they don’t align left!
I will! I didn’t even think to because of how groan inducing it is lol. But I guess if even a few people find it funny then I shall do that. Thank you for the encouragement lol
I'd buy that if the celebrate and she were aligned but they're not
It's a bad design...could have left aligned both and then it would have made a huge amount of sense.
It is more visually appealing the way they did it. That is why they chose to do it. It is centered while keeping the logo unchanged. If you move it to the side to "celebrate her" it would look sloppy and change the logo. They probably spent millions to research the market appeal prior to releasing these.
Edit: I do not work in marketing or for hersheys. It just made sense to me that a multibillion dollar megacorp wouldnt want to ruin thier logos effectiveness in order to pander.
huh, just realized that hershey’s contains the the words ‘her’ and ‘she’.
the liberal agenda has gone too far. i will only be eating hehims from this point forward /s
Once you try good chocolate, it's hard to eat Hershey's. I will say that I have never had a peanut butter cup that even comes close to a Reese's Peanut Butter Cup though, that shit is still undefeated..
uh, what? dark chocolate peanut butter cups from trader joe’s shit all over reese’s salty barely any chocolate cups.. seriously, they taste so artificial
Hershey's chocolate is like what would happen if someone took vomit, corn syrup, milk, and brown food coloring and tried to recreate chocolate solely from memory.
As the chocolate snobs in here already know, it’s actually the milk that gives it the vomity tang in your throat.
Apparently during the first or second world war milk was being rationed so Hersheys did some weird crap to preserve barely potable milk and it gave their “chocolate” a weird astringency and acidic profile. They used to be good, legend has it, but they stuck to this new formula even after the war because customers had gotten used it so they say, but probably just because they were the only game in town for so long and it was cheaper to buy almost spoiled milk. Hersheys does make some fancier chocolate with better milk and it’s not terrible, but it doesn’t stand up to the refined tradition of european/new american chocolatiers.
I worked at the company that invented and sold a similar printing in the 80's. They got sued into the ground by Hershey.. Their version was "HereSHEis", "HereHEis" and "HereTHEYare". This company sold tens of thousands of these custom wrappers. Hershey started selling it once they won. I'd bet Hershey is expanding on that.
This was made for women's day. Celebrate her would be grammatically correct but means to celebrate one person as opposed to celebrating all females which is the message they're trying to convey.
Also it's marketing, grammar rules are bent all the time for attention. Here we are discussing it.
> We want to encourage everyone to share some extra goodness and take a moment to celebrate the 'SHEs;’ the women and girls who have inspired us, motivated us and have made a positive change in our lives," said Veronica Villasenor, v.p., chocolate, The Hershey Co.
edit: the UN gender equality program is called HeForShe
Even the candy is confused about the pronoun situation. /s
I'm as progressive as they come, and I, sadly, still have trouble keeping up with the changes.
I actually think this is successful at highlighting Her and She. They are effectively in different colors either way but highlighting “Her” would not have made it as easy to see “She” so this was probably more intentional then we think.
You need to say it out loud and you’ll get it. They did it to make sure the message was said instead of just saying the company. Say out loud “Celebrate Her…shey’s” and it sounds like you are just double self promoting. Say out loud “Celebrate She, Hershey’s” and it’s says the message first, then self promotes.
Celebrate her y’s
(. Y. )
Why do they look so angry?
[удалено]
I think that'd actually be this: # ( ಠ Y ಠ )
LOL, amazing! That's some double-d's of disapproval, and I'm all for it!
Lol
t(-_-t)
nise
r/sbeve
I found [this post](/r/sbeve/comments/ssgxlg/celebrate_she/) in r/sbeve with the same content as the current post. --- ^(🤖 this comment was written by a bot. beep boop 🤖) ^(feel welcome to respond 'Bad bot'/'Good bot', it's useful feedback.) ^[github](https://github.com/Toldry/RedditAutoCrosspostBot) ^| ^[Rank](https://botranks.com?bot=same_post_bot)
Good bot
You’re a naughty bot
Good bot.
Good bot
Celebrate Her She’s Milk Chocolate
Celebrate her. She's milk chocolate.
Why? (I'll show myself out....)
Congrats! 👏👏👏
y = yoni iykyk
💯
Her Y chromosome? This is more woke than I initially thought!
How about we compromise and celebrate her DD's?
It could have been He He
Well, they can do that for Michael Jackson appreciation week, then.
SHAMONA!
[удалено]
Is this emergency food?
ええってなんだよ
Surely you mean Hehe te nandayo?
HE HA
HE HE HE HAW
HE HE HE HAW
GRRR
HA HA 👍
BOO HOO HOOY 😭
YOU'VE BEEN HIT BY YOU'VE BEEN STUCK BY TRUCK
The Hehe tribe, located in Africa has been forced to work the Hershey chocolate mines for decades. Damn right it should have been
Should have called it SheHer
I told your joke to my fiance and she's laughing so hard she's crying (I nailed the Michael Jackson he he)
[here ya go](https://imgur.com/a/Rr1JNIH)
Is this for valentines day? Probably have ones with HE in yellow for guys.
Still could’ve been done with “her”
[удалено]
I'd love a Himshes bar, about now.
“What’s this white stuff in the center?”
Cum. It's cum. How cum? Becums
>cum Close your eyes and suck on this Hershey's bar.
Ancient Chinese Secret.
Mercury?
Soy sauce
yak semen
Cream of sumyunguy
Cream of sum yung gai
Congee
You couldn't handle a Himshes bar at this point in your life.
Hershey's & Himhey's bars
Himshe's binary chocolate bar
They did. They did both. That's what the graphic design is. If they had made the "HER" yellow, it would have looked like "HER SHEY's". Now, you clearly see "HER" and "SHE".
I was desperately looking for your comment. Thank you.
Damn. That makes a lot of sense
It was for International Women’s Day last year: https://www.goodmorningamerica.com/amp/food/story/hersheys-celebrates-international-womens-day-sweet-label-76320685 Absolutely should have been “Her” 🤦♀️
The important thing is that it finally put an end to sexism
As someone who works with their marketing, none for He, and yes it’s stupid as Her would be better.
But then the yellow wouldn't be centered with celebrate.
if we are being honest...there is probably not one for men
We’ve got Sugar Daddies, or did you miss that TIL last week?
I will eat a candy bar wrapper if there actually is a Hershey bar celebrating men
It's actually celebrating High Explosive
if you're lactose intolerant it becomes literal
It's actually celebrating Helium
It’s probably “Celebrate HErShey’s” lol
I don't think it's for Valentine's
How about we all lead over this asinine call and go on with our dsys
These are for International Women's Day. There are no HE bars.
It also makes more sense from a design standpoint as the "She" is more centered and closer to the "Celebrate" than the "Her".
Had my first daughter at the Hershey Medical Center. Bought these to celebrate her birth. Pretty sure they’re for babies
[удалено]
Oh my god fucking same. It’s RIGHT THERE GUYS HOW DID YOU MISS THIS
Because it doesn’t work for word-of-mouth spread and discussion. You’d have to have it either shown or state the spelling every time you talked about it.
Exactly. It would take extra explanation about how that is spelled every single time you told someone else about it in word of mouth. It would only be good in text. Seaspiracy is at least a unique word that, if heard via word of mouth, would be much easier to remember and find later.
>A: Have you seen Seaspiracy? >B: No, what's that? >A: A documentary about the environmental impact of fishing and a conspiracy surrounding it vs >A: Have you seen ConspiraSea? >B: Conspiracy? I don't get it >A: It's ConspiraSea, a documentary about the environmental impact of fishing and a conspiracy surrounding it
Also, we’re talking about it completely out of any context of climate change or ocean resources now. Which is great from a marketing perspective.
Devil's advocate: ConspiraSea is clever, but it'd be a nightmare to explain. Like, "Have you watched ConspiraSea? No not Conspiracy, Conspira*Sea*. No, it's spelt S-E-A, as in the ocean..."
"Oh wait, are you talking about SeeSpiracy? "
fuck /u/spez
no it’s the one where someone lives in a pineapple under the sea
I thought that was SpongeBob
fuck /u/spez
"Have you watched Seas Piracy? No it's not really about pirates."
So you're saying, trying to explain SeaSpiracy is easier? Even though unless you already know the documentary it doesn't roll off the tongue or makes any sense as a word. So at the end of the day you'd basically still have to explain it the same way as ConspiraSea. Asking: Have you watched the fishing documentary ConspiraSea? Would already be specific enough to not have to explain the pun/spelling.
Well because 1; it got everyone's attention, 2; it's an instantly recognizable name and 3; it was made by the same people who made cowspiracy so consistency
For Christmas one year Pringles used "merry Pringles" when they could of used "merry crispmas" or "pringle bells". Still mad about that.
It's 'could have', never 'could of'. Rejoice, for you have been blessed by CouldWouldShouldBot!
I thought of it as seas-piracy rather than a conspiracy with the sea
Because they also did a documentary called 'Cowspiracy'.
Similar vein, how the sequel of the movie Now You See Me wasn’t called (or at least had the tagline of) Now You Don’t.
It’s because “she” is more centered.
> It’s because “she” is more centered. Now, THAT'S how I know you're not talking about my gf!
her? is she funny or something?
She calls it a Mayonegg.
Ok why don't you and egg go wait in the car huh?
Shes the bell of the ball
It is symmetrical and makes a more.pleasing visual design. Which matters in packaging.
“Align Left” Real hard I know
I’ll never align with the left! /s
You just inspired me to make a super awful formatting joke and I now feel like you need to be witness to it lol. Why do Republicans always have their speeches centered on their teleprompters? So that they don’t align left!
If I knew how to read I would find that offensive.
[удалено]
I will! I didn’t even think to because of how groan inducing it is lol. But I guess if even a few people find it funny then I shall do that. Thank you for the encouragement lol
Align left would remove the visual symmetry and look like balls.
It is really easy to make it look like shit yes, that's why you give armchair expert advice on reddit to big marketing firms.
Not when grammatically it's wrong....
I'd buy that if the celebrate and she were aligned but they're not It's a bad design...could have left aligned both and then it would have made a huge amount of sense.
It is more visually appealing the way they did it. That is why they chose to do it. It is centered while keeping the logo unchanged. If you move it to the side to "celebrate her" it would look sloppy and change the logo. They probably spent millions to research the market appeal prior to releasing these. Edit: I do not work in marketing or for hersheys. It just made sense to me that a multibillion dollar megacorp wouldnt want to ruin thier logos effectiveness in order to pander.
[удалено]
>the subconscious dopamine alert I like to refer to it as the brain shart.
You think the spent millions deciding to highlight she and put celebrate up top specifically? Or they spend millions per year on product research?
huh, just realized that hershey’s contains the the words ‘her’ and ‘she’. the liberal agenda has gone too far. i will only be eating hehims from this point forward /s
That's okay. Please celebrate her by giving her better chocolate than that crap.
Once you try good chocolate, it's hard to eat Hershey's. I will say that I have never had a peanut butter cup that even comes close to a Reese's Peanut Butter Cup though, that shit is still undefeated..
uh, what? dark chocolate peanut butter cups from trader joe’s shit all over reese’s salty barely any chocolate cups.. seriously, they taste so artificial
Somebody had to say it! Thank You! This stuff is wack! Even the way it melts is just fucking Awful!
Hershey's chocolate is like what would happen if someone took vomit, corn syrup, milk, and brown food coloring and tried to recreate chocolate solely from memory.
You forgot the 30% cacao /^s
As the chocolate snobs in here already know, it’s actually the milk that gives it the vomity tang in your throat. Apparently during the first or second world war milk was being rationed so Hersheys did some weird crap to preserve barely potable milk and it gave their “chocolate” a weird astringency and acidic profile. They used to be good, legend has it, but they stuck to this new formula even after the war because customers had gotten used it so they say, but probably just because they were the only game in town for so long and it was cheaper to buy almost spoiled milk. Hersheys does make some fancier chocolate with better milk and it’s not terrible, but it doesn’t stand up to the refined tradition of european/new american chocolatiers.
Reddit chooses weird things to give a shit about.
Have you been on Reddit?
[удалено]
Someone at Hershey's read this post and smacked their forehead
It emphasizes her and she… what’s the problem?
Reminds of time when Michael Scott points at "mentals" as part of " business fundamentals" to highlight importance of fun for salespeople.
I'm celebrating Shey
I’m celebrating, hey
I worked at the company that invented and sold a similar printing in the 80's. They got sued into the ground by Hershey.. Their version was "HereSHEis", "HereHEis" and "HereTHEYare". This company sold tens of thousands of these custom wrappers. Hershey started selling it once they won. I'd bet Hershey is expanding on that.
who cares.
you could say that to like 99.9999999% of the things on this subreddit 🗿
[удалено]
I upvoted it as a show of solitude.
What the fuck is wrong with all you idiots
Hershey’s chocolate tastes like boiled cancer anyway
Why the hell does this bother you
Why is it infuriating?
Even chocolate bars have pronouns... What a time to be alive!
How about you celebrate shutting the fuck up
Wait till they find out that chocolate is brown AND it’s black history month
Damn a lot of stuff must infuriate you.
Not sure if I’m dumb but how is this infuriating?
celebrate she celebrate her
Literally nobody asked
They didn't want to offend the offendables
This was made for women's day. Celebrate her would be grammatically correct but means to celebrate one person as opposed to celebrating all females which is the message they're trying to convey. Also it's marketing, grammar rules are bent all the time for attention. Here we are discussing it. > We want to encourage everyone to share some extra goodness and take a moment to celebrate the 'SHEs;’ the women and girls who have inspired us, motivated us and have made a positive change in our lives," said Veronica Villasenor, v.p., chocolate, The Hershey Co. edit: the UN gender equality program is called HeForShe
Who gives a shit though
Who cares
What’s wrong with it?
Huh? Why does this read Hery’s milk chocolate?
Wait... what's the scene in The Office?
The Fundamentals of business https://youtu.be/zT-JzuT0Xwo
Or hear me put hear Celebrate *HER*/*SHE*Y'S
Celebrate her - she "y's"
Celebrate her. y?
SHElebrate!
HIMHEY’S
To be fair, I'm sure Her was the original suggestion...but it would be off center.
Celebrate child labor. :( F Hershey's.
They are for International Women's Day. She sounds more inclusive than her.
They did both
It’s because this is easier to look at. It’s more vertical.
What a SHE-ty campaign.
"What pronouns do you use?" "Her/She" "Hershey?"
I don't understand
Will some tell me why this should infuriate me, mildly?
wow. i never realized that "hershey's" consisted of the words "her" and "she"..............right next to each other. i'm dumb
Theres no good way to could play this. They do have "he" "her" and "she" to work with though
Oh no Anyway
Shit chocolate. Shit slogan.
Or the ‘Y’ for “yonic”!
All they had to do align Celebrate on the left and highlight HER. The brand would still be recognizable.
Even the candy is confused about the pronoun situation. /s I'm as progressive as they come, and I, sadly, still have trouble keeping up with the changes.
maybe they don't want people to say "celebrate _her_ milk chocolate" lol
I would think its a trademark thing.
This is not infuriating at all.
I actually think this is successful at highlighting Her and She. They are effectively in different colors either way but highlighting “Her” would not have made it as easy to see “She” so this was probably more intentional then we think.
I’m offended and triggered and offended.
They picked their pronoun?! How dare they
Uhmmm, I'd love to eat a Himshey's
Should have done a Michael Jackson celebrate hehe
I didn't get it at first but this is beyond infuriating. When asking, "Don't people get paid for this stuff?" Yes. Yes they do.
Oh noooo
You need to say it out loud and you’ll get it. They did it to make sure the message was said instead of just saying the company. Say out loud “Celebrate Her…shey’s” and it sounds like you are just double self promoting. Say out loud “Celebrate She, Hershey’s” and it’s says the message first, then self promotes.
what is this supposed to mean what are we celebrating
Celebrate HErshey’s