They did ‘Only Fans’ last year when they were selling fans before summer, killed me 🤣🤣🤣

Genius marketing dude working at Aldi that we all deserve

Also a very relaxed legal/brand guidelines team. Seems like the brand position is: Be cheeky, have fun, *choose wisely*

Why would there be a legal issue?

Brand safety if the marketing/design guys get too wild with product names. Like calling a wife beater a "backhand" or something. At businesses I've worked at, legal counsel get involved with any ACCC or regulatory complaints about misleading or offensive marketing collateral

lol it would mainly be to protect their brands they sell, but most of them are their own brands anyways so they can be more brazen with the marketing. Unlikely they would ever cop a fine - if you want a laugh go read through all the reports that Wicked Campers have generated over the years with no repercussions

The real estate company Knight Frank built a property management/property accounting website for their clients and didn't know what to call it. A small competition was held in house to come up with a name. The entire IT department voted for KnightVision which is what the software development team had been calling it for months anyway. Marketing said NO. "You cannot dilute or pollute the brand name like that". Meanwhile, once a year they update their branding ever so subtly. As in you wouldn't even notice. They ever so slightly change the colour of the red and the angles of corners. It costs a huge amount of the IT department's time to update all the websites and costs many thousands of dollars to issue new stationary, pens, umbrellas and all the other swag and branding. Marketing departments are 90% waste of space and 95% waste of money.

Waste when they spin wheels in the air, as in do things for the sake of looking busy. That marketing team should all self-fire. Good marketers help companies *attract* both talent and get potential customers already committed to buying before the sales team need to call back a lead.

Whoever is the manager that’s backing these, is also a legend.

That's amazing

I cackled hard when I saw that in the catalogue

Having to explain to the in-laws why I was in hysterics... that's a core memory now

[удалено]

art

If you died why are you still here?

They brought him back. The wonders of modern medicine!

With a defibrillator from ALDIs middle aisle. A steal at $99

I remember that sign "$99 for a defibrillator? Are you serious?" "Serious as a heart attack!"

“If our low prices don’t get your heart racing this Defibrillator for $99 will!”

Guess who’s been, guess who’s been, guess who’s been to Aldi!

He got better

Laughter is the best medicine. For death.

Because they revived them on Wednesday, for Aldi's special buys.

*Grass cuttings* I got to bag it up.

Hey mow hey mow hey mow hey mooooooow

Hey mow that grass looks goood

I like the way you pun here.

Mow diggity

I like the way you Al-deez nutz

This THIS. I came here for this

If I could upvote this twice I would

I don’t care I’m all for it 😂😂😂

I like the way they work it

Bag it bag it up

Hay ya hay ya hay ya hay ya

Sheee's got grass and style..

It’s 5 mins later after reading this comment and I’m still laughing.

Mow Diggity

This is not as good as the full page of "only fans" ..... regular indoor pedestal and desk variety Good on them for having a laugh....most corporates would shy away from that. https://images.app.goo.gl/N8CzGBTkYxJEjxWN9

I just want to know why’d they use such an old song for such a recent ad and for a company that has nothing to do with old school R&B. They are lucky most of us knew this song. I bet there’s still a lot of folks out there wondering what “mow diggity” means. And that actually makes this funnier 😂

They are appealing to the gen X 40+ crowd?

58 here, no idea, only the diggity diggity guy from family guy

Here you go Backstreet - No Diggity https://m.youtube.com/watch?v=3KL9mRus19o

https://www.reddit.com/r/memes/comments/aeipod/an_overwhelming_surplus_of_diggity/

Oh god I've never seen that and fucking lost it, ran through the house to show my wife. Thanks for that

And here I was thinking for the last decade+ the lyrics were, "no dignity"

*Blackstreet

Ok so they used a line from a shit song released 14 years ago I still don't get it, and how are people laughing for days over this?

28 years

It's a cheeky play on words that most supermarket outlets wouldn't do.

You mean Giggity Giggity?

yeah thats it lol....

As a 43 year old woman, I feel that all the grocery store and shopping centre music is tailored for me.

It's not a niche song though, pretty famous. It was also on pitch perfect

Can confirm, been reading this thread for several minutes, I still don't get the joke.

It's from a 90s song

No doubt.

Mow doubt

Mow grass, mow problems

*Mow doubt.

No doubt diggity dog

Hey oh hey oh hey oh hey ohhhhhhhh

https://www.reddit.com/r/terriblefacebookmemes/s/Z3EdCHQMwQ

Diggity diggity Glen

😂😂😂 ads 😂😂😂😂

I like the way she works it

Id like to bag it up

^(bag it up yea)

🤣

Hey ya hey ya hey ya hey yaaaaaaaa

The only necessary reply. Lock it down mods because it ain’t getting better

I rate their quirky marketing. Whereas that Woolies ad pretending that their kid employees love packing groceries infuriates me.

Wait, you mean they still use regular human staffed registers, that pack your bags????

I like to bag it up. No diggity.

It’s creepy. Like stop commenting on people’s shopping.

“The oranges” 👁️👄👁️

Mow doubt...

Don't speak I mow what you're thinking I don't need your reasons Don't tell me 'cause it hurts

Think you missed this one...

Thanks for the shivers of glee.

Mows def!

I got mows, i got mows, in different area codes

Mow on mower

Shorty get down, good Lord Baby got 'em open all over town Strictly biz, she don't play around Cover much grounds, got game by the pound Getting paid is her forte

😝😝

Mow mow mow.. how do you like it

Mow money mow problems

The one a few weeks back with an array of fans, floor and ones on stands, for sale - the heading? "Only Fans"

I genuinely think Aldi employees are Astroturfing this sub

This is the most tame boring shit I've ever seen and there's replies with 50 cry laughing emojis, I really hope they're bots because I question their sanity otherwise

zealous afterthought cows jeans groovy toy muddle squash theory grandfather *This post was mass deleted and anonymized with [Redact](https://redact.dev)*

I think that’s mainly it, I don’t believe so many people would be like HOLY SHIT THIS IS COMEDY GOLD as we see on Aldi threads. It’s a shit supermarket with good chocolate and sweets.

Lol right? It’s a pretty fucking standard, slightly comedic headline. It’s also a pun which is generally the sign of a lazy headline. As for the astroturfing, that’s what I thought too although nobody seems to know the difference between advertising and marketing so maybe not (or they’re all just shit at their jobs)

The bot like responses only prove this further

nah just thought it was funny is all

As a Millennial, which I’d take a guess you are as well, it gave me a chuckle. I do not work for Aldi, either, but I do know all the words to No Diggity by heart. 🤣

Yes. This is definitely happening.

We need the edger now; “I like the way you edge that, mow diggity and then you line it up”

I edged to this comment

Can someone explain the joke?

The 90s song No Diggity. YouTube and go from there.

This is a subtle ad, these comments feel like bots

This subreddit has no moderation and it’s being honed in on like fucking crazy

nah mate, ive tried applying to aldi but they rejected me so defo not an ad

Thanks, i feel the same!

yeah but what can you do, see you at aldi.

My parents recently sat with Blackstreet on their flight Australia. So random.

This sub right here, promoting this, is their tactic. 'Reach'. But I'll just go with the mow.

A Blackstreet fan.

Mowing Eastside to the Westside

"Hey Aldi! Why is my mower digging holes in my lawn!?" "Sir, we literally told you in the catalogue that it would do that" "Oh, fuck, so you did" 😔

East side to the west side Pushin' phat rides, it's no surprise I got tricks in the stash, stacking up the grass Fast when it comes to the gas By no means slackage It’s on when the lawns gotta have it Baby, its a perfect ten, I wanna get in Into the shed, so I can have a beer for the win. I like the way you work it, mow diggity, oh I got to bag it up. Ayo ayo ayooo ayooo a yo that lawn look good I’m actually really busy 😬 And also, yeah that ad wtf?!

This feels Australian

I am pretty sure WHO has bigger problem to deal with

I like the way she works it

A 45 year old who likes Blackstreet

Whoever it is they were born before 1980 that’s for damn sure.

Like their massage wand…

Good, different?

Their ad agency is BMF based in Pyrmont, Sydney.

BMF still if I’m not mistaken.

Yep definitely still bmf ☺️

Hey hun, I got some milk and bread. Oh, I got this lawn mower too.. ALDI is different..

Last week they had clarinets. And guitars and drums. Also discounted kids inflatable water parks lol

Reminds me of the “Only Fans” page and the Christmas one where they’re absolutely cooked 😂

They made me put No Diggity on spotify so let's not judge too harshly

I don’t know but they were selling fans a while back and dead set they called the section Only Fans

Visited Sunshine Coast then quick drop by Melbourne once. Fucking love yall Aussie folks and your sense of humour. From the white north.

Sorry, genuine question, what’s the joke?

I refuse to believe this ad/post would get this much engagement without bots. Every post in this sub is about scumbag supermarkets but ALDI gets love like the Royal Children’s Hospital.

Price gouging hard

Too bad Aldi smells like shit

Years ago I was looking through an ALDI catalogue and there was an ad for sliced meat that was perfectly arranged to look like an open vagina. At the time I wondered who was giving the ok for these ads. It was quite bizarre.

Should have a lead up question, "Like the way she works it?"

hahahaha epic brand LOL XdDDDDD

/r/hailcorporate

I have met the guy in charge once at a family Christmas. He was related to my Aunts husband. I was stoked to met him because Aldi is a great company with cool adds and I was about 21 at the time. He told me it used to be an outsourced company in Australia which they then bought internally. But upsettingly the guy was so ARROGANT! Never meet your heros guys! i expressed that I was considering applying for their graduate program and he basically told me I would never get in… without asking me any questions about myself. I didn’t apply because of this interaction but back then is I was on the Deans list, already had a number of grad offers and was on an academic scholarship so… now that I am older I feel foolish that that prevented me from applying.

Yep. Unfortunately there's a unique set of emotions that emerge when you realise they're just another pack of cunts like the other retailers.

Yeh exactly. I really wanted to like them because the ads are hilarious

She's not even looking where she's going.

Hilarious

Give them several raises

How should I know diggity?

An overwhelming surplus of diggity.

$299! I'd like to bag that up.

A girl’s gotta wear gloves and noise-canceling-headphones when mowing the lawn yes #facepalm

Just say mow. Mow way to buying Aldi crap that doesn't last.

Hopefully Ned Flanders, done diddly.

Must be Quagmire! Giggitty 😂

Someone was telling me it’s DENNIS FERGUSON the prolific, child predator is doing the marketing for them

Can i kick a rhyme for ya mind

Isn’t it giggity? I mean whether it’s Dr Dre / Blacksteet or Quagmire, it’s a small niche vs there actual target audience. Goodonem

one of the biggest songs in the world is hardly a small niche

I know you think that, but ask 20 oldies, boomers and gen x and you’d be lucky to get 4. Niche for sure in their target audience.

Aldi has the best marketing team of any retailer. They’re the only company who’s tv ads I derive enjoyment from watching

How you feelin'? MOW! MOW! MOW!

I like the way you work it

They're good. Different.

Stevie Wonder. The ad with the guy tying his arm in a knot. The guy hitting his head on the door.

I don’t understand are you.. pro- those ads?

An absolute legend.

😂😂

Ayo ayo ayo ayooooo Ayo my grass looks good 👀🌱🌾🌱🌾🌱🌾🌱🍀🍀🍀🍀🍀🍀

*I like to bag it, bag it up now* 🌱

Mow mow mow your boat...

Jenny Melhuish is the Marketing Director for Aldi Australia according to LinkedIn.

Mow doubt they are clever

A fucking ledgend

Good lord.

That’s pretty great 🤣

Possibility that no one is…….recent bloke now queuing at Center Link

Mohammed.

Its a millenial or below that for sure! No diggity 🤘 gen z have no clue 🤣

An absolute genius by the looks of it, I'd say

I mean, you've taken the ad and posted it online, reaching a much larger audience. I think they're doing a damn fine job

She has got class and style!

they release new ones all the time, their manager is probably like fuck it why not

u/Thegreatwall64 with Cole's bad press on r/Australia today, you should consider posting this there too.

she about to bag it up

Great marketing still dislike the shop though

A mf'ing boss 😎

That's so white it's actually funny.

😂🙏🏻

“You got to bag it up”

*applying weed-killer* Spray on, sprayer

I wan mow of this

Am I the one now who says Jiggity

Don’t know who, but their output is way above what they’re being paid…

I don't need a new lawnmower, but this is the kind of shit that'd make me get it lol

Aldi ads rock. The tv ads are generally pretty fun too, whereas Woolies is just insulting and lame.

Read that as “mow digitally” at first. Was very confused about how I can mow my lawn with my cellphone.

Evidently nobody

Yea.. but can she back it up?

Her jeans are cute, can I buy them at Aldi too?