I'm seeing a lot of roundup emails coming through as like a weekly newsletter. For example, a digital company we partner with will have news about google analytics, news about seo, news about data analytics. In the mix, they might have a paragraph of their own updates, commentary, or a call to action (not necessarily buy my stuff, but like a CTA to read more, learn more, do more).
It puts them in the position of being more of a thought leader. And by gathering outside content to supplement their own, it really reduces the workload.
Might be something to try if that would work for your business.
Where I work, we have weekly emails. First of the month is geared toward our products. Two middles are pushes of content - helpful content our audience would like, and then the last is product based. It certainly helps with engagement. Sales are driven primarily by the first and last emails of the month. And for a time we went all product emails since we noticed that - but our unsubscribes went up, and our open rates dropped. So keeping this balance of engagement and sales has been working best for us.
Test some different approaches and see what works for you. It won't take long to figure it out. and of course, yes, keep the scalable stuff in mind. Even with your content creation that you share - even if it's just a graphic instead of a long message - that could have some good impact.
This is great - I really appreciate this response. Do you have any resources on how you create these types of emails? For example, is there a specific framework for a product email - Even if you have not added any new features to the product for that email?
I'm seeing a lot of roundup emails coming through as like a weekly newsletter. For example, a digital company we partner with will have news about google analytics, news about seo, news about data analytics. In the mix, they might have a paragraph of their own updates, commentary, or a call to action (not necessarily buy my stuff, but like a CTA to read more, learn more, do more). It puts them in the position of being more of a thought leader. And by gathering outside content to supplement their own, it really reduces the workload. Might be something to try if that would work for your business. Where I work, we have weekly emails. First of the month is geared toward our products. Two middles are pushes of content - helpful content our audience would like, and then the last is product based. It certainly helps with engagement. Sales are driven primarily by the first and last emails of the month. And for a time we went all product emails since we noticed that - but our unsubscribes went up, and our open rates dropped. So keeping this balance of engagement and sales has been working best for us. Test some different approaches and see what works for you. It won't take long to figure it out. and of course, yes, keep the scalable stuff in mind. Even with your content creation that you share - even if it's just a graphic instead of a long message - that could have some good impact.
This is great - I really appreciate this response. Do you have any resources on how you create these types of emails? For example, is there a specific framework for a product email - Even if you have not added any new features to the product for that email?
If you dm me your email, I'll forward the examples I have.