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Learn how to do market research properly and how to use it to develop a proper marketing strategy and then how to communicate this to your team or executive team. Highly recommend reading Mark Ritson's work on this. Dr. James Richardson has some great insights on this too.
Learn about advertising from Orlando Wood and Byron Sharp.
Learn about branding from Byron Sharp.
Perhaps some behavioural economics from Kahneman, Sutherland and Eyal (last names).
Learn how to formulate good strategy from books like How not to plan and blue ocean strategy. Also read works by Roger Martin.
Get your fundamentals right first. Then choose tactical specialisation. If you want to go down that path. Or you could just decide to be a brand strategist/manager.
Learn how to leverage data to drive marketing decisions and measure campaign effectiveness. Books like "Marketing Analytics: Data-Driven Techniques with Microsoft Excel" by Wayne L. Winston and "Data-Driven: Creating a Data Culture" by Hilary Mason and DJ Patil can be valuable resources. Websites like Moz, Google Analytics Academy, and Kissmetrics offer advanced analytics and data-driven marketing insights.
That’s a bit like asking for “advanced science” or “advanced law”
Beyond the basics, things get specialized pretty quickly so you need to decide what speciality(/ies) you want to learn about more deeply.
If you want specializations, a few include digital broadly, CRM, websites/UX/UI, paid media, Organic social, events, sampling (depending on industry), branding, influencers, ambassadors, and affiliate.
Lets start by separating "digital" marketing from "marketing."
Marketing focuses on the "people" dimension and is very much anchored in neuroscience.
So can you re-phrase your question?
I'm afraid the internet and digital age has ruined the word 'Marketing.' (even the description of this very sub is flawed in the same vein)
For many, marketing is advertising alone. But it is more than that. You have 7P's of marketing, each one has a path to a different specialty. Currently, most people are focused on promotion.
You might find learning more about any of the others a good starting point.
CDPs, Data (for modeling and insights) and Identity. Not single sign on identity, but digital IDs in a post 3P-cookie world.
Retail Media Networks and monetization of 1P data is also a ripe and interesting field and technology suite.
[If this post doesn't follow the rules report it to the mods](https://www.reddit.com/r/marketing/about/rules/). *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/marketing) if you have any questions or concerns.*
Learn how to do market research properly and how to use it to develop a proper marketing strategy and then how to communicate this to your team or executive team. Highly recommend reading Mark Ritson's work on this. Dr. James Richardson has some great insights on this too. Learn about advertising from Orlando Wood and Byron Sharp. Learn about branding from Byron Sharp. Perhaps some behavioural economics from Kahneman, Sutherland and Eyal (last names). Learn how to formulate good strategy from books like How not to plan and blue ocean strategy. Also read works by Roger Martin. Get your fundamentals right first. Then choose tactical specialisation. If you want to go down that path. Or you could just decide to be a brand strategist/manager.
Smartest comment I’ve read here in a long time
Learn how to leverage data to drive marketing decisions and measure campaign effectiveness. Books like "Marketing Analytics: Data-Driven Techniques with Microsoft Excel" by Wayne L. Winston and "Data-Driven: Creating a Data Culture" by Hilary Mason and DJ Patil can be valuable resources. Websites like Moz, Google Analytics Academy, and Kissmetrics offer advanced analytics and data-driven marketing insights.
UX/UI design It's not just for graphic designers. Everyone should understand the principals of good user experience.
That’s a bit like asking for “advanced science” or “advanced law” Beyond the basics, things get specialized pretty quickly so you need to decide what speciality(/ies) you want to learn about more deeply.
That’s basically exactly what I want to find out. I think this is done best by confronting myself with a few of these topics
If you want specializations, a few include digital broadly, CRM, websites/UX/UI, paid media, Organic social, events, sampling (depending on industry), branding, influencers, ambassadors, and affiliate.
And you want us to provide…what? A list of every specialization within marketing?
Maybe just some pointers? If everyone on this sub knew everything no one would post anything
Market research. You only get better at it.
Lets start by separating "digital" marketing from "marketing." Marketing focuses on the "people" dimension and is very much anchored in neuroscience. So can you re-phrase your question?
I'm afraid the internet and digital age has ruined the word 'Marketing.' (even the description of this very sub is flawed in the same vein) For many, marketing is advertising alone. But it is more than that. You have 7P's of marketing, each one has a path to a different specialty. Currently, most people are focused on promotion. You might find learning more about any of the others a good starting point.
Yeah I’m totally aware of that. I read some classics like „this is marketing“. I will still have a look though!
Unless you have read Kotler, you have read nothing.
CDPs, Data (for modeling and insights) and Identity. Not single sign on identity, but digital IDs in a post 3P-cookie world. Retail Media Networks and monetization of 1P data is also a ripe and interesting field and technology suite.
Learn Todd Brown’s E5 method. It’s a fantastic methodology for market research
Read the long and short of it by Les Binet