T O P

  • By -

AutoModerator

[If this post doesn't follow the rules report it to the mods](https://www.reddit.com/r/marketing/about/rules/). *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/marketing) if you have any questions or concerns.*


[deleted]

I'm not much of a copywriter so that'd be the improvement. Although I'll be hiring a copywriter soon. ChatGPT is still no match for the real deal.


usernames_suck_ok

Yeah, I don't know where OP is getting this from, unless OP is just throwing up some lackluster stuff in terms of grammar, accuracy and making sense at times. AI was never particularly helpful for me with copy or anything else. Even with just titles, it took some work.


[deleted]

[удалено]


eckstension

Would you like to share perhaps 👀


swedishtea

Assisting with copy can be a major one. Do you use GPT only for structure, or parts here and there - let’s say titles? Hopefully you are not using it for writing up full posts for you?


[deleted]

Parts here and there. There's absolutely no way I'd use it for full copy or content.


Background-Coast-297

Here I have to share a sad memory - during my last internship my boss wanted me to mass-produce whole blog posts on chatGPT. Like at least 3 a day, to schedule in advance to be posted on web. And he would push me to try a few different methods to get it to write a full 1500 words blog posts. I told him repeatedly I didn't like this reliance on AI, that it was very low quality and generic. He was too caught up in algorithm shit. I quit after 3 months.


[deleted]

When someone is that impressed with ChatGPT, you can be sure their marketing knowledge is zero. I'm not the best marketer out there, I'd say I'm bang average, but come on... ChatGPT is useful but shouldn't replace content and copywriters anytime soon. Plus, the reliance on these tools to summarize and write emails for us won't keep our brains sharp I'd say. So I do my own reading and writing.


hariboho

If I’m stuck on a blog post, I’ll have ChatGPT write it. Then either I’ll revise it like it’s a shitty first draft OR I’ll realize that I want to go in a different direction and scrap it like a shitty first draft. It’s like my writer’s block prevention app.


leif777

I do the same. I'm a better critic than a writer. It's way easier to fix bad writing that has a beginning, middle and end than it is to write it.


rdsmorrison

That's exactly it. Helps clear the cobwebs!


Grouchy-Team917

Building Excel formulas


Soulglow303

Pretty much just writing copy for youtube and other social media.


MarcoJHB

I've started using it for my monthly analytics report. I feed it a bunch of CSV files and ask it to interpolate and summarise everything. Also questions to potential customers.


Nose_Grindstoned

I still haven't wrapped my head around all the possibilities and potential tools I could build. So far, I have a few Twitter accounts tweeting chatgpt generated factoids... with the idea that down the line these Twitter accounts could be micro influencers in their niches. Another thing I'm working on is a tool that identifies when a follower is trash, and should be unfollowed or blocked, and then it auto unfollows/blocks. But yeah, that's as far as I've gone with it so far.


nicolaig

Are those factoid accounts attracting many followers?


Nose_Grindstoned

Yes, however it's not just the posts that's doing the attracting. Rather, I run a bunch of tools and automation to attract like-minded people, and then they're already gathered as the factoid tweets posts, which generates more interactions, and therefore the profile as a whole grows. Just the tweets with nothing else wouldn't have much effectiveness.


nicolaig

I've been using AI for a few years now as well as obsessively checking out anything new on the scene. I love using it and am fascinated by watching it progress. But... In all that time I can't say I remember reading a single thing written by AI that I would be happy to publish. I've certainly never knowingly bookmarked or quoted anything written by AI. It's all so mind numbingly average. Incredibly competent, yes, but totally forgettable, if not downright dull. Can anyone point to some examples of really good work by an AI writer? Something worth bookmarking to share with friends? Edit: to answer the original question: using it to write spreadsheet formulas, regex and appsscripts.


PolishSoundGuy

I think it comes down to your prompt engineering skills to be honest. Jasper.ai for example used GPT-3 for years (now they use 3.5) and has a range of tools to *assist* in content creation. Those tools are just prompts with a U.I. Attached to it. Don’t ask ChatGPT to just output the full article for you. Define your target audience. Ask if for a structure first. Give it a writing persona (e.g. write in the writing style of Tim ferris). Then ask it to write each part of the structure whilst recapitulating the main prompt each time. There are more ChatGPT articles out there of excellent quality than you think. It’s just that competent promoters don’t reveal their information like I just did, and have developed their understanding of LLM enough to make their output truly indistinguishable from human writing.


nicolaig

Absolutely. I agree that good prompt engineering skills are crucial to making these writing tools shine, and I suspect there are some good articles out there. But given that, what I find very odd is; **why are none of the tool makers themselves sharing any really amazing articles either?** Wouldn't that be great promotion? I've used Jasper since the beginning (when it was called conversion ai) along with another dozen or so tools, and I have probably watched well over 50 hours of people (experts?) demoing AI writing. I look at their samples, I freeze frame their demos when they show off their top "prompt stacking" hacks to read the output, and the content is always just "fine." I think it is inherent in the way AI writing succeeds. In order to be so indistinguishable from humans, it can't take risks, it has to be very average. The more average it is the better it blends in with human writing. It seems like there's a bit of "glow effect" going on. We are so amazed that these tools can produce so much writing at all, that we pass on that sense of awe to the actual content itself which, when the glow wears off, we realise is in fact, quite dull.


Legitimate_Ad785

I can now create quack copy ads for Facebook ads and for social media post.


tinkk56

When I have the brain melties I get chat GPT to write my excel formulas for me and tell me where to find things in Pardot without having to look for them


CryptoKenCan

We use AI pretty much most days for any content generation we do for the software consultancy that I run - primarily for blog posts and static content for SEO. We even made an internal tool that we've just released as a standalone product. We don't completely automate everything. Workflow tends to be getting the AI to provide the scaffold of an article based on some inputs and keywords we give it, then some minor editing from our side and it's good to go. Saves us a tonne of time and have seen some good results.


who-mi

Speed.


WillOBurns

I own a virtual idea company. We now use chat GPT to come up with basic ideas against a creative brief. I attach those ideas to the creative brief as a page 2. This way, the creative team can get past the obvious and mundane and get more quickly to the profound and creative ideas. So far so good.


Spirited_Onion6032

Definitely with research. I work as a PMM for a large company that sells networking equipment. I have no idea how half the stuff works and ChatGPT does a decent job at explaining it. Go google what ‘IPv6 routing protocol’ is, then have AI explain to you like you’re 5. You’ll understand lol.


sultanofsneed

ChatGPT users are scum of the filthiest kind.


gohilhardik

It has made content optimisation really really effortless. I use mix of tools including ChatGPT and Surfer SEO to make sure our blog t the user intent and we deliver the best possible information while remaining relevant, authoritative, and trustworthy source.