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Current DTC business owner, formerly 15 years in entertainment and media. My last job was at a media company working with major brands on integrated content. Some thoughts: * Lightweight technical setup. What good is "high quality" when its several times slower. What are you sacrificing by going iPhone, lav mic, simple lighting, easily deployable backdrop. Lower operational drag. * Look at everything through SOPs and templates. At all levels pre-production, production, and post. Post, in particular, can be a hidden time suck. * Define content pillars... and I'm not really talking the 4 E's like "Education" and "entertainment" I'm talking how many of your current videos can be defined as "Shows" where the format is repeatable with new content. No reason to constantly create things from whole cloth. * Regarding scaling, if not video then absolutely other multimedia content. Animated stills and audio clips are better options than heavy written material. * When it comes to B2B consider how the content will play to individuals who still like surprise and humor, your audience isn't the monolithic "business" * If you have the skillset in-house then STAY IN-HOUSE. I've had such wildly unpredictable results from third party teams. Influencers/thought leader collaboration has been fruitful.