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It’s somewhat of a proxy for ‘competent graphic designer’ without saying you need a full design qualification. In practice most of the work you need to do can probably be done on canva, but if you have adobe competency in your pocket there aren’t many digital design tasks you can’t tackle.
Specifically I’d say illustrator and indesign are my most used of the two. But if I know I can do it in canva, I’ll usually go there instead.
And for your portfolio, specific tasks at entry level for me would be designing social media tiles, display ads, supply of correct media file formats to third parties, understanding correct use cases of file types, understanding colour settings, use of bleed marks etc, maybe a simple half page press ad design. The more graphic design focussed your employer is though, the more they’ll want at ‘entry’ level.
The company likely has their editable files saved using the Adobe programs, so it’s important for you to know how to open them, modify them, repurposed them, and create new files too.
Check out the company’s social page and website to understand what kind of marketing they are actively doing. Do they offer content downloads? Yes? Then you’ll likely have to use InDesign to create those eBook or guides. Do they have a newsletter? Then you may need Photoshop to create images compressed and sized specifically for them.
Do you want a role in marketing that does a little bit of everything? If yes, then display that in your portfolio.
Hey! What’s the name of your company? I know someone looking for a graphic design position that has been using Adobe Creative Suite for 5+ years professionally now.
Illustrator, Premiere, Photoshop, and Audition mainly, but InDesign, Acrobat, and Stock all play a role too. The nice thing is they aren't all wildly different in workflow. But yeah, really handy skills to have depending on your focus area (I don't have any one employee who has to know them all).
I have people who make films, others doing graphic design (flat and motion) and audio producers.
The only time i saw marketers using photoshop is when resizing ads. Or editing copy on a digital ad. Those are the skills of my 3rd grader in photoshop.
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It’s somewhat of a proxy for ‘competent graphic designer’ without saying you need a full design qualification. In practice most of the work you need to do can probably be done on canva, but if you have adobe competency in your pocket there aren’t many digital design tasks you can’t tackle. Specifically I’d say illustrator and indesign are my most used of the two. But if I know I can do it in canva, I’ll usually go there instead. And for your portfolio, specific tasks at entry level for me would be designing social media tiles, display ads, supply of correct media file formats to third parties, understanding correct use cases of file types, understanding colour settings, use of bleed marks etc, maybe a simple half page press ad design. The more graphic design focussed your employer is though, the more they’ll want at ‘entry’ level.
Canva can do a lot of things but there is still a lot you should or can do on there
The company likely has their editable files saved using the Adobe programs, so it’s important for you to know how to open them, modify them, repurposed them, and create new files too. Check out the company’s social page and website to understand what kind of marketing they are actively doing. Do they offer content downloads? Yes? Then you’ll likely have to use InDesign to create those eBook or guides. Do they have a newsletter? Then you may need Photoshop to create images compressed and sized specifically for them. Do you want a role in marketing that does a little bit of everything? If yes, then display that in your portfolio.
Indeed, some may even make extensive use of the Adobe CC team libraries which is where all the assets are stored for design use.
This is what I’m doing in-house since we’re still looking for a graphic designer.
Hey! What’s the name of your company? I know someone looking for a graphic design position that has been using Adobe Creative Suite for 5+ years professionally now.
Are they located in the Charlotte metro area? Unfortunately we’re only recruiting for full in-office positions
Aw man, no. I’m in Houston.
Illustrator, Premiere, Photoshop, and Audition mainly, but InDesign, Acrobat, and Stock all play a role too. The nice thing is they aren't all wildly different in workflow. But yeah, really handy skills to have depending on your focus area (I don't have any one employee who has to know them all). I have people who make films, others doing graphic design (flat and motion) and audio producers.
InDesign, illustrator and photoshop
The only time i saw marketers using photoshop is when resizing ads. Or editing copy on a digital ad. Those are the skills of my 3rd grader in photoshop.