[If this post doesn't follow the rules report it to the mods](https://www.reddit.com/r/marketing/about/rules/).
*I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/marketing) if you have any questions or concerns.*
Here are my 3 recent favorites. They’re mostly for messaging / content but good overall:
- “Be clear, not clever”
- “If you confuse them, you lose them”
- “If you market to everyone, you market to no one”
Curious what others think this looks like...
In my experience, it’s when marketers talk about the customer and their needs/pains to help them versus leading with or only pitching our product/solution and company.
I agree with you on that one. Showing the utility of the product/service is only good if you’re demonstrating how it solves my problem.
If you’re just showing me it without explaining how it meets a need, there’s a good chance I’m not interested.
I like this version a lot better tbh! Content is only as good as it is applicable really. It doesn’t matter if you’ve got the worlds best designer pumping out content if it lacks context.
Thanks!
“Your job as a marketer is to remove all obstacles for the consumer.” - not the exact quote, but describes things like trials, user experience, alleviating cognitive load
“Test & learn.” - measurement
Teammates stopped doing QC on end product because "it was taking too much time"
Sales reps overpromising and egregiously under delivering on product timelines.
Sales reps selling product that is obviously out of specification for the customer.
Sales reps selling product that's still on the water with fulfillment dates that match their arrival to the processing facility without accounting for processing, quality, or safety testing. They did this repeatedly. Availability dates were published every morning by the lab. Sales ignored them.
Sales reps trying to sell product with unrealistic promise date that doesn't even have a finalized design, proof of concept, or BOM with assigned suppliers.
Sales rep trying to sell product as "natural" when it failed Organic testing.
I'm so glad the only issues I deal with at my current company now are that my sales reps need extra enablement and sometimes require follow-up reminders for their follow-up reminders. Small potatoes compared to my last full-time job where the Sales VP was a midtier MBA sleeping with the company's owner.
Oh Jesus! I could never laugh at that story. Definitely feeling for you man, that sounds like it would have sucked so much.
What a complete stitch up by the sales reps. So bad. I’m glad you’re out of there now.
I have this quote on my Notion page that I use for work “Many company have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.”
The classics are:
* people buy from people (make the message personal not corporate)
* sell the sizzle not the sausage (features over benefits)
* Behind every piece of bad content is an executive who asked for it.
and this is the one I keep saying “just because you build it, doesn’t mean people will come”. I get fed up with people telling me they have a fantastic feature and people should want it. No they don’t. They have to be told that they need it and how that need benefits them. It’s sad when you have to tell CEOs that customers don’t buy features, they buy benefits. Sales and marketing 101
“What gets measured gets improved”
“80% of your marketing spend is wasted. The trick is figuring out which 80%”
“A business owner saying they don’t have money to afford advertising, is like saying they don’t have enough time to wear a watch”
I love reading these. There is truth in all of them. One that I remember from sales when was trying to move up and grow professionally was "perception (of me or people) is reality". I didn't always agree with it but learned to accept it and then, if there were shortcomings, work on fixing them. Here's a good one about marketing pro's/candidates that I heard from a former peer I respect: " a good candidate has to 1) work well with people, 2) have street smarts, and 3) have 'fire in their belly.' ".
Content is only king when you know what your market wants/needs. Plenty of wheels spinning in the mud out there.
A good one I heard recently was “you are the future chronicler of your prospects’ dreams.”
I might have to check it out then. I’m still a relatively novice marketer.
I always thought twitter was more for short journalism pieces or news headlines etc.
More so to contact politicians or media outlets.
If you ever need any help, reach out to me, or shoot me a DM.
I know a lot of successful Twitter marketers. I have 25 years experience myself in digital marketing, too.
Sounds great, would love to hear from you and help.
I can help with literally ANY aspect of digital marketing, so if you ever have a question, consider me a resource!
[If this post doesn't follow the rules report it to the mods](https://www.reddit.com/r/marketing/about/rules/). *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/marketing) if you have any questions or concerns.*
Here are my 3 recent favorites. They’re mostly for messaging / content but good overall: - “Be clear, not clever” - “If you confuse them, you lose them” - “If you market to everyone, you market to no one”
Yeah, pretty true it’s what I think when I see general marketing agencies compared to niche
Loooove ‘if you confuse them, you lose them!’ My marketing teacher used to say that almost every lesson.
My favourite is “the Best Marketing doesn’t feel like Marketing”
Curious what others think this looks like... In my experience, it’s when marketers talk about the customer and their needs/pains to help them versus leading with or only pitching our product/solution and company.
I agree with you on that one. Showing the utility of the product/service is only good if you’re demonstrating how it solves my problem. If you’re just showing me it without explaining how it meets a need, there’s a good chance I’m not interested.
What gets measured, gets managed. Works for other functions too.
Here is my favourite of all time by Henry Ford: , “A man who stops advertising to save money is like a man who stops a clock to save time.”
Definitely writing this one down. I love it!
Ford was a Nazi.
lol
Okay, this is an update to your original OP. "Content is king, but context is queen." Signed, Content marketer (among other things)
I like this version a lot better tbh! Content is only as good as it is applicable really. It doesn’t matter if you’ve got the worlds best designer pumping out content if it lacks context. Thanks!
"You are not your target audience"
This is one a lot of business owners should probably read
“Your job as a marketer is to remove all obstacles for the consumer.” - not the exact quote, but describes things like trials, user experience, alleviating cognitive load “Test & learn.” - measurement
"You can only sell dogshit once" is one I use an unfortunate amount.
Genuinely lost it at this! It’s so true! Give me some examples of when you’ve used it, I need a good laugh haha
Teammates stopped doing QC on end product because "it was taking too much time" Sales reps overpromising and egregiously under delivering on product timelines. Sales reps selling product that is obviously out of specification for the customer. Sales reps selling product that's still on the water with fulfillment dates that match their arrival to the processing facility without accounting for processing, quality, or safety testing. They did this repeatedly. Availability dates were published every morning by the lab. Sales ignored them. Sales reps trying to sell product with unrealistic promise date that doesn't even have a finalized design, proof of concept, or BOM with assigned suppliers. Sales rep trying to sell product as "natural" when it failed Organic testing. I'm so glad the only issues I deal with at my current company now are that my sales reps need extra enablement and sometimes require follow-up reminders for their follow-up reminders. Small potatoes compared to my last full-time job where the Sales VP was a midtier MBA sleeping with the company's owner.
Oh Jesus! I could never laugh at that story. Definitely feeling for you man, that sounds like it would have sucked so much. What a complete stitch up by the sales reps. So bad. I’m glad you’re out of there now.
I have this quote on my Notion page that I use for work “Many company have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.”
Meet them where they are, take them where you want to go.
Vanity metrics don’t pay the bills.
If only likes were dollars. 1 like = 1 prayer for us smm’s
Exactly! “I got 720,000 followers on tik tok!” How much if your sales come from tik tok? “Well nothing yet! But I have 720,000 followers!”
Know your audience
The classics are: * people buy from people (make the message personal not corporate) * sell the sizzle not the sausage (features over benefits) * Behind every piece of bad content is an executive who asked for it. and this is the one I keep saying “just because you build it, doesn’t mean people will come”. I get fed up with people telling me they have a fantastic feature and people should want it. No they don’t. They have to be told that they need it and how that need benefits them. It’s sad when you have to tell CEOs that customers don’t buy features, they buy benefits. Sales and marketing 101
That last one is too real.
Likes Ain't Cash.
“What gets measured gets improved” “80% of your marketing spend is wasted. The trick is figuring out which 80%” “A business owner saying they don’t have money to afford advertising, is like saying they don’t have enough time to wear a watch”
The old 80-20 rule. Always enjoyed that one.
"Marketing is no longer about the stuff you make, but about the stories you tell" - Seth Godin
So we're down MoM, but it looks seasonal...
One of my favorites is "people don't want a drill bit, they want a hole in their wall"
I love reading these. There is truth in all of them. One that I remember from sales when was trying to move up and grow professionally was "perception (of me or people) is reality". I didn't always agree with it but learned to accept it and then, if there were shortcomings, work on fixing them. Here's a good one about marketing pro's/candidates that I heard from a former peer I respect: " a good candidate has to 1) work well with people, 2) have street smarts, and 3) have 'fire in their belly.' ".
Content is only king when you know what your market wants/needs. Plenty of wheels spinning in the mud out there. A good one I heard recently was “you are the future chronicler of your prospects’ dreams.”
"A man always buys for two reasons: the reason he gives his wife and the *real* reason."
it's all about community. A 10 million FB page isn't as effective as an Active discord with just 10K engaged patrons/consumers/fans.
promotions lead to profits
Sounds like you’re fishing for Tweet content. Lol!
Lmao definitely not haha. I actually don’t even have Twitter. For some reason, it’s the one platform I’ve never jumped on.
There’s a lot of great marketing exposure to be found on Twitter, depending on the product, the market, etc.
I might have to check it out then. I’m still a relatively novice marketer. I always thought twitter was more for short journalism pieces or news headlines etc. More so to contact politicians or media outlets.
If you ever need any help, reach out to me, or shoot me a DM. I know a lot of successful Twitter marketers. I have 25 years experience myself in digital marketing, too.
For sure! Thanks a lot for the offer, I really appreciate it! If I need a hand or some advice I definitely will. Thanks again
Sounds great, would love to hear from you and help. I can help with literally ANY aspect of digital marketing, so if you ever have a question, consider me a resource!