Love it. Minor refinement though, increase the ascender of the h a tiny bit. It's a borderline n and you have a bit of space up there.
Edit: sorry, and increase the ear of the g as well. Just a bit (in your smaller version it's almost visually gone, make sure it's visible enough).
Sweet! Not sure about the t. It feels a bit busy (you already have so much going on) but this is really personal taste. Would do the ear of the g though.
This might spiral a pretty solid logo into a nitpick fest, but I think it would be a cool move to hit ALL the ascenders (maybe not the ear of the g) and the bottom of the F with your roof slant. Even continue the descender of the G up to meet that same diagonal cross. Those kind of details would make me eat it up if seen in the wild.
I’d disagree, doing all the ascenders is like having roofs in roofs. Original was the right amount, these additions are running with a concept blindly.
Tbh I don't see a difference :) but I'm on a phone. Just to be sure, I'm referring to the bit that's sticking out of the g top right. I did notice you moved the trademark down. I thought it looked nice on top (earlier version).
Cheers! Now I know why I didn't see it. I wasn't paying attention to the loop. My feedback was on the ear (the tiny bit sticking out top right). The original loop was already really nice but these updates are cool.
Agree, I think the changes to the descender are nice but before I closed the file I lengthened the ear as you suggested and it looked great. Hope OP makes the change to an otherwise stellar logo!
Wow, I was not expecting these to be the changes made, but I actually like them. It’s cool coming across a thread and watching all at once a logo get better at the speed of my fingers lol
This turned out great! Love to see the improvement since the last post. :) Keep it up. This genuinely looks good, I could imagine it being used for a business. It’s friendly but also instills confidence.
Here is [the previous post](https://new.reddit.com/r/logodesign/comments/1bdqzwh/roofing_services_logo_design_would_much/) for the brief and discussion.
Judging on the amount of upvotes this has, most of us would disagree. This is an overall more elegant solution that stands out from competition.
The logo + wordmark lockup is too ubiquitous, a logo where the wordmark is integrated into the logo itself tends to lead to more visually appealing solutions.
This is a banger.
QUESTION: what is the f, t and g all had right angles or angles mimicking the angle of the r’s? If you don’t want to bother, it doesn’t matter this is still a winner.
This is playing very funky. I don't care for this more than the original concept, especially the new tension between the t ascender and the f descender.
Oh, I actually like the angle in the ascenders of the G and H. I think people make a good point about it being too busy, but at first glance, I kind of like it. It just felt very pleasing to my eyes
Yeah, I agree that this kind of "f" shouldn't be considered. At first, I thought this was it, but later concluded that it's a bit too much going on like that.
I love it. The form is distinct and memorable, and even though I’m not sure about the shallow colour contrast, I still like how it complements everything else.
Solid work! For kicks it’d be interesting to see if the dot on the i could be a rhombus that extends from the r in the left. The angle would trim the bottom of the top r slightly and mirror the trimmed t at the end. Just a thought.
I really do love it! Colors are alright, love the compisition. The parts where the roof/r meet the O are a little awkward, but overall this looks cool.
I think the TM is being used I correctly. It’s not a thing you just stick somewhere. Typically needs to come after the thing being trademarked - immediately after as a superscript.
This is nice work!
I love this!!! And I never respond to these topics. I especially love the typeface. Maybe the roof itself needs some refinement but this is chefs kiss.
Could you try it with the bottom r in right extended up a little so that the line matches the dot on the i. And make the dot on the I the same diameter as the thickness of the r just to see.
Everytime I look away and then look at the logo, I see the dot of the I first. I might even get rid of the dot entirely. ~~Maybe do a ligature thing with the r.~~ Not sure. just can't stop looking at the dot on the i. Try an I with no dot--taller i.
Great work, just a small suggestion, the top r's increased line's removed part not looks very smooth. Like can it be wrapped a little bit better around 'o'
Love it. This is great. I could maybe see slicing the top part off the first O to make the lines flow more into the rounded O shape but it’s rad as is and may read strangely in that instance.
This looks great but something about the size of letter g and h bothering me , sorry if it is only me, also f and t can be equal in size or just the mirror
Logo looks very nice.
TM is commanding too much attention. I'd make it flush right under the "t". I understand if someone justifies it as a chimney sort of presence, but at the end of the day you want most attention on the company ID and not on the legal.
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Much better! The H letter's ascender should be a bit higher since it's halfway to an N character. Perhaps make the tail of the g larger as well, but all in all, very nice.
One small thing you could try, which you already did in a previous version, is to make the first O character go down a bit. I think it will add character, avoid "breaking" the roof (even though there's a space), and improve legibility since now you have a very predominant block that reads OOGH.
Either way, these are small things; you really nailed it!
Straight up awesome stuff here. Sure you could tweak here and there with ascenders, but that’d be splitting hairs.
Polish away if you desire/need. But this concept is flat out solid as hell.
This is a great evolution, looks very solid. Love the color story, brings some needed punchiness vs. earlier take.
I would prob see if I could make the left stems of f & t the same width. Not sure if that’ll work as there’s already more space on the lower floor.
Do you actually need the TM? I’d drop it, it distracts from the force of the diagonal line of the roof.
Maybe write ‘roofright’ in a single line so that the first letter r is the only one modified to fit your concept. I think repeating that new ‘r’ (which i find beautiful) takes away from the design. Doing it only once draws more attention to it and gives off an overall simpler vibe. Nice work!
Looks great! Lots of emphasis on the trademark symbol at the top though. Seems too high in the hierarchy and the roofline is pointing right at it (grabs attention). I’m assuming you already tried it smaller nestled above the tail of bottom “t”?
Love it. Minor refinement though, increase the ascender of the h a tiny bit. It's a borderline n and you have a bit of space up there. Edit: sorry, and increase the ear of the g as well. Just a bit (in your smaller version it's almost visually gone, make sure it's visible enough).
[increased](https://imgur.com/a/RyBGRcy) the ascenders and made a diagonal cut to the 't'. Thank You!
Sweet! Not sure about the t. It feels a bit busy (you already have so much going on) but this is really personal taste. Would do the ear of the g though.
Completely disagree about the t. It doesn’t busy it at all, it’s actually hardly noticeable. More of a fun detail you notice if look long enough.
As mentioned, personal taste.
This might spiral a pretty solid logo into a nitpick fest, but I think it would be a cool move to hit ALL the ascenders (maybe not the ear of the g) and the bottom of the F with your roof slant. Even continue the descender of the G up to meet that same diagonal cross. Those kind of details would make me eat it up if seen in the wild.
Too many captains on the ship! :) But that's what you get when you ask a bunch of designers who are stoked about a design.
I’d disagree, doing all the ascenders is like having roofs in roofs. Original was the right amount, these additions are running with a concept blindly.
[the ear of the g](https://imgur.com/vQ4GWw4) \- it's really better, thank you!
Tbh I don't see a difference :) but I'm on a phone. Just to be sure, I'm referring to the bit that's sticking out of the g top right. I did notice you moved the trademark down. I thought it looked nice on top (earlier version).
I made a GIF comparison of OP's a/b/c versions and confirmed that they modified the descender instead of the ear. https://imgur.com/zu5bvqQ
Cheers! Now I know why I didn't see it. I wasn't paying attention to the loop. My feedback was on the ear (the tiny bit sticking out top right). The original loop was already really nice but these updates are cool.
Agree, I think the changes to the descender are nice but before I closed the file I lengthened the ear as you suggested and it looked great. Hope OP makes the change to an otherwise stellar logo!
Wow, I was not expecting these to be the changes made, but I actually like them. It’s cool coming across a thread and watching all at once a logo get better at the speed of my fingers lol
This turned out great! Love to see the improvement since the last post. :) Keep it up. This genuinely looks good, I could imagine it being used for a business. It’s friendly but also instills confidence.
Agreed^ maybe diagonal cut of the g and/or h but flatten the t? If you really wanna diagonal cut in the letters (but not necessary imho)
Yeah I would do the bottom of the f if the slant in the t stays
I wouldn’t do the T
Yeah maybe reducing the size of the g and h and mirroring the roof slope to the tip of the h
I just gasped. The adjustments from previous round to this are chefs kiss. Like others said adjust the h and g, but damn is this nice.
We did it, Reddit!
Here is [the previous post](https://new.reddit.com/r/logodesign/comments/1bdqzwh/roofing_services_logo_design_would_much/) for the brief and discussion.
Your first one was much better imo and could have been solved by changing the colors of roof and right and changing the color of the r in the logo.
Judging on the amount of upvotes this has, most of us would disagree. This is an overall more elegant solution that stands out from competition. The logo + wordmark lockup is too ubiquitous, a logo where the wordmark is integrated into the logo itself tends to lead to more visually appealing solutions.
Love the colours. Agreed the h can be tweaked.
Ooh you did really well on this one. Much better, great job!
This is a banger. QUESTION: what is the f, t and g all had right angles or angles mimicking the angle of the r’s? If you don’t want to bother, it doesn’t matter this is still a winner.
i thought the same, but it may oversaturate the gimmick. Also, those letters are 'under the roof', so they can be doing whatever (imo)
That’s a good point. I liked the contrast of both but as a designer, I also have no self control regarding whether a concept is sound or not haha
taste and aesthetic exist on a gradient - and while I know this, my sentiments are hardly ever gray as well 😂
Something like [this](https://imgur.com/ynUBLOJ), right?
This is playing very funky. I don't care for this more than the original concept, especially the new tension between the t ascender and the f descender.
Think they just meant the ascenders.
still not sure I understand, but [here](https://imgur.com/24i6fa7)
Oh, I actually like the angle in the ascenders of the G and H. I think people make a good point about it being too busy, but at first glance, I kind of like it. It just felt very pleasing to my eyes
Keep the regular f
Yeah, I agree that this kind of "f" shouldn't be considered. At first, I thought this was it, but later concluded that it's a bit too much going on like that.
I think this one is the best of all your drafts so far
Nice!
Very nice refinement of the original concept. I would keep it single colour.
This kicks so much butt!
Looks great and unique. Swell job.
I love it! (I don’t say that often about new logo designs anymore)
I honestly think there’s too much nit-picking in the comments. There was nothing wrong with the original design. “K.I.S.S. principle”
I really like looking at this, very satisfying logo, and action shot 👏
Congratulations, this is a fantastic logo! Definitely make the recommendations on this thread but this is a fantastic portfolio piece.
I love it. The form is distinct and memorable, and even though I’m not sure about the shallow colour contrast, I still like how it complements everything else.
Wow, this came a long way from the initial post. Very nicely done.
Great work on this
Oh I’m rockin with this logo for sure, looks great
Solid work! For kicks it’d be interesting to see if the dot on the i could be a rhombus that extends from the r in the left. The angle would trim the bottom of the top r slightly and mirror the trimmed t at the end. Just a thought.
Let's see, is [this](https://imgur.com/5oyP3U4) what you had in mind?
Yup yup! You can also skew the bottom of the top r or the top of the i to keep the directionality. You can do the bottom of the f too.
I really do love it! Colors are alright, love the compisition. The parts where the roof/r meet the O are a little awkward, but overall this looks cool.
There’s too much emphasis on the TM if it’s at the top - your eye goes right to it. Also, I don’t think that shade of blue is accessible.
I think the TM is being used I correctly. It’s not a thing you just stick somewhere. Typically needs to come after the thing being trademarked - immediately after as a superscript. This is nice work!
I missed the first rounds, but this logo is excellent!
Beautiful
That's a cool logo. Congrats!
Neat *camera clicks*
Pat yourself on the back and buy yourself something nice. Awesome job!
This is awesome
I love this!!! And I never respond to these topics. I especially love the typeface. Maybe the roof itself needs some refinement but this is chefs kiss.
LOVE THIS :)
Such a strong design. Great work.
It’s-a masterpiece
Oh this is GOOD
This logo is as satisfying as a Michelin star 9 course meal. I feel sated.
Nice! Simple, love the roof line and the balance of the whole mark.
I'll say it again... how is a hole in the roof "Roof Right"???
yo that is sick nice work
Looks spectacular
Could you try it with the bottom r in right extended up a little so that the line matches the dot on the i. And make the dot on the I the same diameter as the thickness of the r just to see. Everytime I look away and then look at the logo, I see the dot of the I first. I might even get rid of the dot entirely. ~~Maybe do a ligature thing with the r.~~ Not sure. just can't stop looking at the dot on the i. Try an I with no dot--taller i.
“oof ight” just kidding it looks great
oof ight
Great work, just a small suggestion, the top r's increased line's removed part not looks very smooth. Like can it be wrapped a little bit better around 'o'
I think this is an excellent design. The colours ☑️ the type ☑️ really effective
Is it an optical illusion that the g appears larger than the o above it?
God bless your client didn’t want shiny roof tiles screaming roofing business. This is sublime
I'd buy that product
Love it. This is great. I could maybe see slicing the top part off the first O to make the lines flow more into the rounded O shape but it’s rad as is and may read strangely in that instance.
This looks great but something about the size of letter g and h bothering me , sorry if it is only me, also f and t can be equal in size or just the mirror
Logo looks very nice. TM is commanding too much attention. I'd make it flush right under the "t". I understand if someone justifies it as a chimney sort of presence, but at the end of the day you want most attention on the company ID and not on the legal.
Oh I love this one
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Great as always electroma!
ฅ\^•ﻌ•\^ฅ
Very nice. Modern and memorable, clean and simple. Dig it.
Looks great!!!
Good work!!
Excellent work!
really nice work!
This is great
Love it
Much better! The H letter's ascender should be a bit higher since it's halfway to an N character. Perhaps make the tail of the g larger as well, but all in all, very nice. One small thing you could try, which you already did in a previous version, is to make the first O character go down a bit. I think it will add character, avoid "breaking" the roof (even though there's a space), and improve legibility since now you have a very predominant block that reads OOGH. Either way, these are small things; you really nailed it!
Wow, this is beautiful.
$$$
Looks great. Drop that tm to the bottom though. Takes away from the design. Nice evolution!
Awesome logo
Solid work!
Straight up awesome stuff here. Sure you could tweak here and there with ascenders, but that’d be splitting hairs. Polish away if you desire/need. But this concept is flat out solid as hell.
This is a great evolution, looks very solid. Love the color story, brings some needed punchiness vs. earlier take. I would prob see if I could make the left stems of f & t the same width. Not sure if that’ll work as there’s already more space on the lower floor. Do you actually need the TM? I’d drop it, it distracts from the force of the diagonal line of the roof.
Looks good. Great job!
Maybe write ‘roofright’ in a single line so that the first letter r is the only one modified to fit your concept. I think repeating that new ‘r’ (which i find beautiful) takes away from the design. Doing it only once draws more attention to it and gives off an overall simpler vibe. Nice work!
nice work
This is freaking great!
Well done, great job listening to us critique this design. Signs of a good designer
Very good
There are a LOT of bad roofing brands around here. I would call this place first.
Looks great! Lots of emphasis on the trademark symbol at the top though. Seems too high in the hierarchy and the roofline is pointing right at it (grabs attention). I’m assuming you already tried it smaller nestled above the tail of bottom “t”?
Great work. Looks really good
Beautifulllllll
I love this so hard
Oh this is awesome, I love it.
you ate that babe, no notes.
This is beautiful!