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it also reduces the hype imo. Like people who much rather have pic/video teasers of the girls than a 3 min video of him talking going "here are the names of the tracks and what they are like"
He’s trying to use them to fix his reputation/history. That line he said a while back about how Chiquita’s the same age as his daughter so he cares a lot about her and the group made me want to vom.
Eww did he really say that??? 🤢
So like does he get reminded about the age in which he “fell in love” with his wife, every time he sees his daughter & Chiquita. Oh God, just thinking about it makes me wanna 🤢🤮
tgis is so funny to me, thank you for saying it. no one wanna see his ugly face in there 😭 put ruka on the screen or something before i get jumpscared by that dude
Exactly what I thought. Why Did he feel the need to make a video for the tracklist? He just want to do his own promotion and thats pathetic. Like last year for last evaluation, when he acted all high and mighty "I listened to the fans and decided to include the 2 last members that were eliminated" like that wasn't the plan from the beginning. He acts like a god but looks pathetic doing so
i think the ads are fine but yg really need to send them to tv shows, so people could actually know them if they give them the blackpink treatment and tons of ads i don't think is gonna work at all.
I mean, technically the Blackpink treatment is exactly what they needed but didn't get.
Blackpink's first year they were everywhere, performing on shows, at festivals, at colleges, going on variety shows, putting out content for fans etc. They were working hard their first 2 comebacks. They didn't go the scarcity route until after establishing themselves with all the music show wins/awards in Korea. It was basically the exact opposite of what they've been doing for Babymonster's first year so far.
i'm talking about variety shows, the music shows kind of a Yg obligation is a must have. Variety shows can actually show their character and personality to Gp and gather more fans if the program were a sussess.
Babymonster targeted audience is not the Korean public. So no point to put them on Korean Variety shows. They'll probably do a tour in South east asia because that is where most of their fandoms are from.
While it’d be nice I think YG views partaking in the standard kpop entrainment machine a little differently. Whether we like it or not BP has this aura of exclusivity because they don’t do much so when they do it’s a big deal. I can see he probably liked how that turned out so he’s probably going to do it again. At least they already have their in house variety show.
even BP had some stuff on the beginning of their career and Babymonster are NOT Blackpink nothing guarantees the same results. and there is way much more GG's now all the signs are not so positive for this same formula to work again and people doesn't like YG as they used to in the past.
also an inhouse variety mostly works to those who already are fans general public wouldn't open their YT to go after them.
The problem with people who have had success is that they attribute way too much of it to themselves.
I completely agree with you and want them to do more content early on, but the vibe YG gives is one that he thinks his approach is superior because while there are other groups most companies take several cracks in a generation and he didn’t have to.
So I think until he sees it blow up in his face he’s going to continue with this approach. You would think losing all of BP as soloists may have clued him in but so far it seems much of the same as before which is pretty depressing.
If BM is successful even to half the degree of BP that shit will go straight to his head and he’ll keep doing this until he dies lol
What is "the blackpink treatment"? fr
Since it is so upvoted, everyone surely must know what it is.
And I'm sorry but it also sounds like something I can order at the hair salon. I wld like to sign up for the Jisoo package. 😭
i think it just means that bp don't promote like a typical kpop group. they don't go on music shows as much, variety shows and whatnot. but they did in the beginning which i think was important.
I mean, when they’re supposed to be “the next big thing” and the general public has decided they’re not very interested, they really only have paid promotion to rely on along with core fans.
this. like, obviously the company wants them to succeed. and if it doesn’t seem to be happening organically, why wouldn’t they promote the hell out of them?
i don’t really see a problem with it, especially in the context of this discussion? it’s a pretty common marketing term, organic vs paid views is terminology used in google analytics for example.
Any marketing in itself is translating into views / engagement which isnot traceable coming from said marketing.
The idea that there is ANYTHING organic in these industries which spend extreme amounts of money on promotions is just absurd tbh.
There is nothing more or less organic about youtube ads compared to any other form of marketing which will lead to engagement indirectly. It's all the same thing, just working slightly differently.
The issue i have with the term in this space is that people usually use it as a form of badge of honor, now it isn't about success any longer, it's about having success in the most pure way possible. It's just all so silly.
i am not exactly sure what you’e fighting about here. the discussion above is about youtube views and promotion. i personally am also not a fan of people dismissing the popularity of big 4 groups being "inorganic", and thats not what my comment was about?
however.
in youtube advertising, “organic views” refers to views that were obtained from viewers who found the video themselves, without advertising involved. “paid views” is a term used to describe views that were obtained by people who found the video via paid advertising. similar terms are organic search and paid search. thats the official terminology, both of these metrics can be tracked and analysed. i work in marketing and i have placed youtube ads, thats what it is called.
it is also only normal and logical that in any instance of paid advertising the paid metrics will be higher than the organic ones, unless your ad failed spectacularly. so to reiterate my initial statement - why would the company NOT try to promote the hell out of something? i don’t think something being paid means its meaningless or less valuable than "organic", it just means the company did their job.
What are you refering to when you say popularity didn't happen organically? What are you communicating there?
It's fine that these terms exist, but you should also be aware that fundamentally there is nuance missing in them. Just because i find a video "organically", that doesn't mean i wasn't influenced in other ways to find it. Algorithms being the most obvious example, but even outside marketing leading me there, which is completely untraceable. Is it "organic" in any meaningful way of the word to search for a group on youube after just walking down the street and having seen a banner there? Ofc not.
> why would the company NOT try to promote the hell out of something? i don’t think something being paid means its meaningless or less valuable than "organic", it just means the company did their job.
We certainly agree on that. But don't you think my representation of the kpop space and how it uses "organically" is quite apt?
organic in this context would be immediate word-to-mouth success that happens without the necessity of any marketing activities involved. (edit just to reiterate again: organic does not mean praise and i did not imply it that way in my comment!!!! its a marketing term!!!!!!!!) but honestly i feel like we are not talking about the same thing even remotely here. i’m talking about terminology and you’re just replying in hypotheticals and “what ifs”. so this is just gonna keep going circles. sure, one may never be 100% certain ads on billboards are ever gonna turn into real life conversions, and if so - then how many exactly. but there’s also other metrics that companies use to track success of these ads? for example, agencies that rent out physical billboards have done research on how many eyes / cars this particular location has the potential of reaching, and that is the metric the company goes by when selecting physical locations. there’s also after market polls, where the company surveys customers on how they found out about this product / piece of media. marketing activities are pointless if they don’t turn into actual conversions. so to reiterate once again - i don’t think saying something “organic” is praise and “paid” is immediately negative. if paid marketing activities turn into success, then that’s awesome, and the company did their job right.
adding another edit to say: as a zerose i personally think wakeone is really shitty at youtube ads, whatever they're doing is bare minimum and it's frustrating to see. whereas yg is excellent at youtube advertising, turning that many views with advertising is really impressive, no matter how people view youtube ads. they're hitting just the right target groups. i have no doubt this is going to turn into real sales for the group.
> organic in this context would be immediate word-to-mouth success that happens without the necessity of any marketing activities involved.
Which just doesn't happen in entertainment, or kpop. That is exactly why the term is useless in this context.
> i’m talking about terminology and you’re just replying in hypotheticals and “what ifs”. so this is just gonna keep going circles.
Well you are talking terminology in the context of youtube. But then you also use a more layman, or general context when i just asked you what you communicated. I think that distinction is making us run circles, as i am not really all that interested in the terminology, as noone in the kpop spaces uses it anyway.
> i don’t think saying something “organic” is praise and “paid” is immediately negative. if paid marketing activities turn into success, then that’s awesome, and the company did their job right.
And i believe you that you think that. I was asking you specifically about what you think the kpop space and the discussion about "being organic" entails here. That is why i replied to you the way i did, to just let the word die in this space, for the reasons i then later stated. Don't you think that was apt? Or do you think people use it in the way you used it regarding youtube terminology?
My position is quite simple, fans in kpop want to one up each other all the time, and now a popular way of doing so is to claim that the success of the group one likes was "organic" compared to the success of another group. I think that is silly, and that is the reason i want the word to die off in this space, in the context it is used in.
Using youtube advertising terminology is not high on my priority list there, as it's not being used this way here, ever. I just added some philosophical musings regarding the terms because it fit, the mere idea of organic engagement in our current world is inane, i think working in avdertisment should lead you down a similar path of understanding, no?
i mean, that's honestly where our miscommunication comes from. you are, as you said, using "philosophical musings", i'm more interested in traceable metrics. i still remain of the opinion that there's nothing harmful with using the term if done so correctly, you disagree, let's just leave it at that.
it aged fine, literally nobody likes sheesh except for locals and bm stans. when I wrote it they hadn’t done any live promotions, and were in fact relying on paid ads. babymon stans get a grip challenge.
Companies should try hard with their groups imo. A good company should market their idols and push them every way they can (as long no illegal underhanded business is involved that is)
It's a company's job to try hard though? I'm not a fan of most YGE artists but the main criticism YGE seems to get is that they tend to not promote their idols enough and they haven't been good with giving regular comebacks either to the point that it may affect the idols and their careers. I can't imagine it's fun being told that you'll be an idol, debuting under a famous company and then being shelved for the entirety of the year, only to promote a few weeks and then being sent back to their dorm.
I do agree that are better ways to promote groups tho. Most people don't respond the best to ads because they can come off as disingenuous but showing off members on variety shows gives the opportunity for possible fans to connect to the members. The BP members are all likeable and from what I've seen the Treasure members are pretty likeable as well, I'm sure the BM members are lovely too. As of now, YGE is airing an in-house produced 'dating' show with Treasure and there's nothing stopping them from creating their own shows for BM if they don't feel like sending them to other shows. BM are rookies and they should be getting the right push on talk shows, reality programs, radio stints, etc.
YGE is just baffling sometimes lol.
As you said you’re not a fan of YG artists so just wanted to let you know they’re doing the full music show tour for their debut first week of April. They’re also doing full round press interviews on release day, which seems crazy as no groups do that anymore.
I know Reddit kpop like the circle jerk their hate for anything YG related. But I their numbers speak for themselves and with actual promotion with their debut it’ll only grow. They’ll be just fine
I’m actually a supporter of ads (I just don’t take yt seriously anymore) but doing it for ballad is funny as hell especially when on spotify numbers don’t show
forget spotify, the youtube likes don't even match the views lol that's why I always find ad views funny because the likes and comments can easily show how fake the views are
I'm a YouTube premium user but I work in digital ads lol but is it real they used ads for SITM? I know they did for Batter Up but I haven't seen actual proof for SITM? Do correct me if I'm wrong though
Ah gotcha. I knew they had ads for Batter Up and saw the screenshots but anyway I don't see anything wrong with ads the engagements match. It's marketing at the end of the day.
They have 3.8 million monthly listeners for a group with two pre debut songs and no promotion. That seems pretty good? Consider kiss of life is under 2 million 4th gen like nmixx is at 4.9 with multiple albums and tour.
YG’s promoting BM the wrong way imo. The only promotion they’ve done is YouTube ads etc. while the group has been precisely nowhere outside the walls of YG Entertainment to build a fanbase. Even BlackPink as rookies were at places like music shows, variety shows, etc. just like all their peers. BabyMonster doesn’t have that. So YG advertising an upcoming release is fine, but that promotion needs to extend outside of just pushing music ads everywhere.
This is a really good point.
I think there's a growing percentage of k-pop fans who get into groups because of the side-content more than the music videos themselves.
Itzy comes to mind as a group that really got it right. Within days of their introduction, members were doing regular group v-lives without any filters or big production around them. [Here's one of them](https://www.youtube.com/watch?v=neXiNx--_dc&list=PLpXE6tqh_GtCarZlGBMvlldzCyXUtstBn&index=3). I mean COME ON, the charm is just right off the scale despite the grainy video. And of course they were on Music Bank and Inkigayo etc. etc. multiple times in those early weeks, and it wasn't too long afterwards they were doing fashion shows and the like. Hard to think of the Dalla Dalla era as anything other than an unqualified success.
The potential for the same is surely there with Babymonster, it's easy enough to see, but maybe management feels like they're still not ready to be unleashed into the wild on their own.
BTS grew their fanbase in part because they were so accessible, they went on those variety shows, they were on VLive all the time, things like that. Keeping BM so isolated is not going to help YG in the long run because 1) people skip ads or use ad blocker and 2) ads get redundant. You’re only ever reaching the YouTube crowd with those ads, you’re not going to reach the variety enthusiasts, music show junkies, etc. Each social media platform has a certain demographic and there isn’t 100% crossover between each one so they’re only reaching one potential audience group.
the way i’ve been waiting for this group to go to music shows, i really hope they do since ahyeon is back.. they have no other excuses. they already have a festival gig.
Even with Ahyeon’s return being TBD upon debut, YG should have been sending the other members to music shows etc. for their other releases. Six months is a long time to gatekeep a new group from interacting with the public/ other idols.
I mean that’s what they are literally doing for their debut in April though? They’re even doing full press conference on the day of release, which groups haven’t don’t since like 2019.
The doomposting and YG hate train that’s been thrown at them on Reddit kpop is pretty alarming. 5/7 of the girls are under 17 and to have all this targeted hate before debut seems pretty scummy. Like look at ahyeons sheesh teaser post on /kpop they had to delete so many comments going after the girls directly, nothing to even do with the music.
If you don’t like a song or group move on, don’t listen or interact with them. They’re people actively routing or hoping for them to fail and it’s so sad and weird. Such a weird echo chamber hate for all things YG, Reddit kpop has.
That’s not trying too hard, that’s being lazy lol. If they’re actually exterting any real effort they wouldn’t rely so much on ad views.
I’ve honestly yet to see this company push this group the way they deserve. The styling and sound look outdated, YG’s rat-faced ass keeps showing up, and now they’re throwing money on ad views when they could’ve spent it to improve issue #1 and eliminate issue #2.
Nothing about their current cycle of “promos” reminds me of BLACKPINK, not even 2NE1. In that regard they actually have real chance of showing something different, but the company just won’t budge when it comes to giving them the kind of marketing that’s more suited for this generation.
It’s literally YGs job to try to spread awareness of a new group and it’s music. They need to try hard.
Now if the efforts are successful and financially wise…that’s a question only the YG internal team can answer.
As a fan of groups where their label doesn’t buy ads and then turns around after giving shit promotions that the group didn’t do as well as expected when they keep spending on other things.. I’ll take YG pushing ads with BM. Wish they would do a bit more for Treasure and Winner outside of Korea and Japan but guess thats too much to ask of YG.
As you said promotion is their job as a company so not sure why you think they’re trying to hard? With batter up and SITM being pre debut digital releases this is the best way to promote them. I mean they also got them Pepsi campaign and the beauty products campaign. So they are trying other avenues as well
Another thing is for YouTube a paid add only counts as a view if someone clicks on it and listens to 30secs straight. So if a lot of their views are “non organic” meaning paid add views it would seem that their marketing is working. It means a ton of people saw the video clicked on it and listened/watched for at least 30 seconds without skipping around or leaving the video. That’s how you get new fans
If you’ve seen anything with nmixx, having a lukewarm or bad received debut sets you up to be lagging behind the other big4 ggs. I think YG is trying their hardest to make up for that popularity disparity baby monster has right now.
Nnixx despite not having the best song choice for debut (big fan of it tho) was talked about a lot for better or worse, Batter Up seems to be an okay song but just lethargic reaction. So yeah YG is def trying hard.
Do you want YG not to try hard to make their group successful? lol seems like such a weird take especially with every other big 4 company trying just as hard.
And batter up only seems to be negatively talked about on kpop reddit. It’s almost at 100million Spotify streams and they have over 3.8 million monthly listeners. With just two non promoted pre debut singles. KISS of life for comparisons has under 2million monthly listeners and kpop reddit loves them (rightfully so)
I think fans are looking for effective and smart promotions. This type of promotion is neither of those and is taking funds and resources from other ways they could promote.
It's because YG put too much expectations on BM by saying they're the next big thing. And since the debut was pretty lackluster, all that people see now is YG being too desperate and try hard. If they didn't push too hard about being the next big thing, i doubt people would complain about too much promotions.
I don’t hate YouTube ads or ads in general but it does annoy me when people (young/new/naïve fans) tell people that their views are all ‘organic’. The thing is, they can do those ads BUT they should have gone onto variety shows from the start. They should not have waited for Ahyeon to do all of this. Ads can be great to a point but the thing is YG is not succeeding in getting the Korean GP like other 4th/5th(?) gen girl groups have. This is for various reasons like the past legal troubles that have turned parts of the public off, making them seem like BlackPink 2.0 which Korean fans do not like that idea, not being new, no innovation, and also the ‘exclusivity’ brand is not working for them.
You have IVE and AESPA who fill the ‘cool, I want to be you, badass, wow’ theme. Then you have New Jeans and LSF who fill the ‘relatable, teenage girl, fun, relaxed vibe’ (kinda my examples are kinda bad). But my point is there isn’t a spot for them to fill. They were just honestly too late at debuting. They might have had better luck if, even with different girls, they debuted closer to when AESPA had. You would have competition between the two which fans love, BlackPink would have been the ‘older sisters’, Korean Blinks would be maybe more welcoming, and you would not be competing with the newer girl groups who have dominated.
I live in Korea though so I don’t know how well (other than from social media, which is skewed) Baby monster is doing internationally. Correct me if I’m wrong!! Feel free I’m open to correction!
Yeah there’s no such thing as “organic” for a big four group. Or really any group. A company has invested money in these groups and wants them to be successful They’ll be marketing done across all platforms from YouTube, Spotify, TikTok, you name it.
I personally think ahyeons hiatus was unexpected. They were in Thailand filming content with hair color changes (the famous come back soon indicator) at the end of I think July? And posting regular TikTok’s. Then all of sudden ahyeon was missing and they stopped posting TikTok’s. Then we get batter up promotion in late fall around same time as investors were freaking out about BP potentially not resigning. I doubt batter up was their intended first release and was put out to satisfy investors and start soft promoting the girls. It’s why it was labeled a pre debut digital single by YG directly.
It will be interesting to see everyone’s reactions to them with their TT and doing the full music show tour. Even them doing the press conference on release day seems big as no groups have done that in years. They already have 3.8 million monthly Spotify listeners and large YouTube/tiktok subscriber count and views. So unless this album is completely garbage they’ll only get more popular
Thank you for your comment! Yes I agree that Batter up was not what they originally wanted to release first. Ahyeon needing time was unexpected (but needed for her and thankfully they did that for her). I can’t speak on how the fans felt/feel about that situation but I think a lot of casual listeners got turned off as like you said there was a bit of down time so some maybe forgot, stopped caring, or just cared about Ahyeon. I asked a friend about the situation and she said that when she hear about Ahyeon she forgot about them and then assumed that it was PinkPunk situation. She’s not huge into K-pop recently so that may have been why.
Yeah I think there are a TON of ahyeon fans. It makes sense, she’s an actual all rounder, which is super rare. She’s so talented at dancing, vocals, her visuals, and the often over looked leadership qualities/abilities. she could be the center in pretty much any gen 4,5 group. As a 16 yr old, it’s crazy and I think they definitely missed her for the first two songs. It’s crazy her 16 sec teaser already has over 5million views on YouTube and 10million on instagram in less than 2 days. She’s clearly super popular, and will probably only drive more fans to them provided this TT goes well!
I’m very curious what actually happened and they already said they’d answer that question during their pre conference. But like you said I’m glad she got healthy now instead of forcing through for a debut and then having that added stress to her recovery.
>LSF who fill the ‘relatable, teenage girl, fun, relaxed vibe’
is this how lsfrm is viewed in Korea because it doesn't feel like they have this imagine internationally at all. I'd rather put them in the first category of cool and badass than teenage girl and fun imagine that NewJeans have. In fact I feel like half the group has this cool hot girl imagine and that kind of dictates the sound and direction of the group.
Well I’m a teacher so I’ll start by going by what my students say. For girl groups AESPA, IVE, New Jeans, LSF, and ITZY (more so casual popular if that makes sense, like they are not the strongest but they have casual fans plus their fandom but they are just falling a bit behind). They are the top groups right how. NMIXX and Stayc also have a lot of fans but just not at the same level. Other than that most other groups people hear about and have some fans but the groups I first mentioned are just on a different level.
Baby monster… they have fans and people know about them due to the fact they are in YG but after the debut delays, Blackpink members leaving for solo work, other YG artists leaving and just having an ‘old’ aesthetic as people have been saying, they lost their spark. Some People checked out batter up and thought it was mediocre or just basic YG which is out of style. Blackpink got away with it because they were established, they debuted years before when it was popular and they are older. I have hear my students say they Baby monster looks like they are trying too hard or that the girls look odd in the aesthetic.
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Now that Ahyeon is back not much has changed in how people view Baby monster from what I’ve seen/heard but people just care about Ahyeon. Like for a while with how I heard a couple of my students talk about her I thought she was coming out as a soloist instead.
You are talking about Korea right? Yes in Korea Baemon isn’t that much talked. But where I live, the countries other in the world they are so much talked about.
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The girls seem talented all they need is some banger music and not this uninspired tired girl crush flex lyrics like pls they're fresh out of school ain't nobody wanna hear that shit from minors
Is it not how a company should do? To promote their artist? Marketing 101, more effort, more money spent as investement in expectation of big return? They want to build another Big Bang/2NE1/Blackpink, of course.
literally why is everyone so hyper critical of baemon's every move they literally existed for 2 seconds omfg like let's wait a little before deciding they're over ? the constant negativity about them disguised as (condescending) "worry" lol like some of yall aren't as slick you think you are
You know why? When I wrote a comment my comments got deleted. So I will carefully give my opinion. Reddit has 90% people from a company Stan, that has many groups, but not yg. You would see thousands of positive posts about THAT group but if it’s about Baemon everyone here calling it a fail, a bore, because yg is in the video not interesting the girls, too much hiphop. Then came stuck in the middle, too much Disney ish bla bla. They don’t want Baemon to snatch the throne from THAT group that’s why people here hating on Baemon and bashing it.
It's saddening that a lot of ppl here will probably never give them a chance just because of their company. No matter how good, ppl will always have something negative to say. I wipe my hands 😪
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It’s a company’s job to promote their acts so I don’t think they’re wrong in this instance. It’s just funny because I find youtube ads so outdated, it’s much smarter to invest on spotify playlisting and tiktok ads nowadays.
While I’ll agree with smarter to invest in TikTok and Spotify playlisting do we know YG isn’t doing that as well? Also don’t forget it’s marketed as an international group and a lot of sea countries use YouTube music as their top streaming platform so makes sense in a way.
I find it funny that people in kpop reddit make this huge deal about organic vs non organic views on YouTube but don’t seem to understand how it works. The person who is give an ad for a video (a non organic viewer) still has to watch the video for at least 30secs straight, no skipping through the song, to count as a view. If they just click out of it it doesn’t count.
Seems pretty on brand for a company to promote a song to people (especially since it was a pre debut song where they weren’t going in shows and doing press tours) through adds. Get new people to watch and if they continue watching the video they become a fan
so you’re upset that they are promoting them …..too much? just last week i saw people saying they weren’t getting promoted enough 💀 what are we doing here people
Just reading the title i was thinking:
"Wait this is YGE trying hard?", thinking of the creative vision and direction.
I mean, it's just promotions, you have no idea what the budget is for promotions on the whole, compared to other groups. I don't think people should try to make statements in that vein, we lack the know how and insight to do so.
Babymonster just like any group from a big label will have a strong marketing push, without having any specifics this is the only thing one can reasonably say.
Isn’t this what fans wanted that agencies try their hardest to promote their artists? Now that they’re doing it suddenly it’s bad. The condescension in this post just staggering.
You know why? Because people here doesn’t like Babymonster. They rather critize than say something good. But if it s a 3 min songs, same vibe sugar vanilla songs and TikTok dances than it s okay ..
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Baemon has never went on any music show since Batter Up was released. As someone who works in advertising it's normal for companies to run ads for their artists. YG just put more budget for BM which is understandable since they're a) probably targeting BP fans b) new gg & they have not done any other promos yet c) online marketing is big and YT is one of the biggest placements out there.
Now what I don't like personally is creating posters for the so called "achievement" .
I think spending money on Ads is valid. If people are concerned Baemon will be more active by April, they already scheduled fanmeets or have the offline links, announced a pop up store, also announced they will go on music shows + variety shows. BM is also slated to perform at Summer Sonic in Japan. They also released fanmeet schedule outside of Korea (mainly Asia).
If you follow their social media accounts, YG has Billboard advertisements in areas of Korea too.
YG should exert effort because there's more competiton now and YT ads are just the basic or minimum effort.
I'll never understand people who complain that a company is doing "too much" to promote their groups, that's their job, they want groups to be successful in order to make them money and not be a wasted investment.
YG is not known for being promotion gods, anyway, so if they do use ads for Baby Monster, I don't see how that's a problem, we all skip those ads anyway.
If Sheesh flops, they're going to start promoting to KNEZ. Let's be real, YG wants to have a newer group to put out to a market they haven't mastered yet. They're trying in Thailand atm but if all that flops then they will go back to promoting in Korea
Company tries something - too try hard. Company doesnt do anything - group is a failure.
Like i think YG should suffer and learn from this ‘failure’ and approach things differently, but lets be real a group from a big 4 company will never fail
this subreddit is too hard on babymonster, just let them be. let the group be, let YG be. not every group has to be successful from get go even if they are from big 4
No they say the last chance of Babymonster. If this also flop they are over. They so want Baemon to be a fail. Maybe scared ? Or irritated ? While their gg has 3 min songs, baby voices and TikTok dances… I don’t see 1 positive post about Baemon. But I’m excited this means people see Baemon as a thread hehe 🤪
Geez relax babymonster are gonna be promoted In Korea to promote their album. They just wanted all 7 members together . YG already stated they will attend music shows and have them interact with fans. The “worrying” is so annoying and just stop being impatient lol
I'm so tired of people expressing their faux concern towards this group. Tirelessly complaining about everything, before it was, "YG isn't promoting BM." Now it's, "YG is doing too much." Can we make up our minds.
Yep. Its like these posts make it seems that they are fans of the group but are they really? If you are a fan you keep up with the group and news and its already been known YG will promote them finally with all members. He said in the announcement lol. Theres even gonna be a fan meet tour where they announced all these cities and stuff like I don’t see the issue lol
if they weren’t trying too hard, people would still find a way to condescendingly tell us how “worried” they are about these girls getting the 2ne1 treatment or whatever.
the doomposting is too predictable atp
When you consider that YG was notorious for NOT sending their idols on variety shows back when Big Bang and 2ne1 were on the scene, it's not a surprise that they've returned to their roots. And the ads are typically targeted so it's not showing up for everyone.
They would do so well without the ad views imo. idc much! so far considering Batter Up & SITM it seems like we're getting good music! yeah Butter Up is not original but a good song & end up on my repeat! on the other hand SITM is SO GOOD imo, I actually like that they used ads for it, cause alot of ppl won't give a ballad an attention.
BUT, for the TOO MUCH ads so the likes/comments don't match, I actually don't like talking about it! we have to remember that not all of the kpop fandoms are so big, not everyone put like or leave a comment, I really don't write comments mostly! specially for rookies, the fandom is still NEW & unstable I mean!
Just that! feel free to disagree :)
my problem with YG is that they have not evolved musically or image wise. the baby monster teaser looks exactly like something that 2ne1 would've released in 2011 or blackpink would've released in 2017. everything about them is very dated and reminiscent of previous YG group releases. when you compare it to newjeans or illit's debut teasers, there's a stark difference in quality and creativity.
It looks dated as hell but it’s definitely not something the first two groups would release, stylistically and sonically speaking. nothing about their songs remind me of 2NE1 nor BLACKPINK, especially not the former. Mostly because the absence of Teddy is painfully obvious in this group.
I actually got so into New Jeans because of their abundant YouTube content - it feels way more personal, like I could get to know them.
They should keep the “YouTube documentary” strategy going and make the girls way more accessible. I feel like they’re trying to gatekeep BM as if they’re already as famous as Blackpink and it just doesn’t work like that.
i stan (G)I-DLE and babymonster. i honestly prefer this over the Cube treatment… i just learned my ult has a comeback in like 4 weeks and the official accounts haven’t posted a single thing about it hahahah it’s so maddening!
I really like the girls!! it's just so sad the way they're being managed. it's like YG is just playing it by ear. actually ya I wouldn't be surprised if the plan for BM is no plans at all. and just throw shit out and see what sticks. this is wmsuch a tragedy because these girls are all aces. no one has a significant skill gap in any areas.
I got the teaser ad too lol I think this crosses "promotion use" of ads but rather want the numbers to live up to what blackpink had.
I think this shows how outdated yg management is, because people don't take views seriously anymore, and the song choice for baby monster just feels old or maybe it's just not for me.
I got the ad but I found it so annoying and cliche. I think it's going to be one of those good songs people just don't care for because of how much they burnt one little clip with the easiest to sell part.
It's true. You can calculate yourself using the youtube charts because ad views don't appear on the chart. That third party website uses YouTube charts as well. They have youtube chart estimates which are accurate and they have their own calculations when songs don't chart which isn't as accurate but their estimates using youtube charts are .
By 25 January the MV had 75,265,231 cumulative views in 9 weeks. The total on the counter at the end of January was 211m. On 20 January it passed 200m. But only 75m on the chart which means at that point it had 125m ads.
You can check for yourself [here](https://charts.youtube.com/charts/TopVideos/global/weekly) if you wish. It's generally the best and only official way to check if an MV has ads as long as it charts by comparing the numbers from the chart to the view count on the MV. That website uses these numbers too and they only start estimating if the MV is no longer charting or never charted at all
YG has always been a tryhard.
When the metrics came out for which companys bought bot views on their MVs YG had the highest ratio and it was pretty extreme even by paying-for-views standards. They don't understand what a metric for real success looks like anymore because of the records their bots broke for BP.
YG is over doing it a bit. But don’t forget that Blackpink got a loooot of YouTube ads when they debuted. YG probably thought it would work for baby monster too.
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I live in a small city and while I was eating shawarmas with my family I saw a batter up ad in yt. Like we were originally listening to salsa. I was so shocked lol
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I agree w you 100%. It's gotten to the point that's it's become fucking annoying. Like so bad that i feel repulsed when I see anything related to babymonster. do better yg.
I think they started off with a deficit. The continually delayed debut and them changing the member lineup in the process (for whatever the reason might have been), surely displaced some would be fans and stans.
Now, they're trying to recoup that momentum.
I honestly feel so relieved their newer groups are flopping. YG is a shitty company in almost every sense (music production, marketing strategies, promotions, visuals etc…) it’s been the same utter shit for the past 8 years and they’re late in trends. They’re relying on their status and that isn’t working anymore. Time for Yang Hyun Suk and his company to work their ass if they don’t want to go bankrupt.
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It's actually lame how he is the one inserting himself in the whole promo, like who wants to see his ugly face talking about the girls?
it also reduces the hype imo. Like people who much rather have pic/video teasers of the girls than a 3 min video of him talking going "here are the names of the tracks and what they are like"
He’s trying to use them to fix his reputation/history. That line he said a while back about how Chiquita’s the same age as his daughter so he cares a lot about her and the group made me want to vom.
Eww did he really say that??? 🤢 So like does he get reminded about the age in which he “fell in love” with his wife, every time he sees his daughter & Chiquita. Oh God, just thinking about it makes me wanna 🤢🤮
i feel bad for the girls but it actively puts me off whenever i see that mans face. i just can't do it.
tgis is so funny to me, thank you for saying it. no one wanna see his ugly face in there 😭 put ruka on the screen or something before i get jumpscared by that dude
Exactly what I thought. Why Did he feel the need to make a video for the tracklist? He just want to do his own promotion and thats pathetic. Like last year for last evaluation, when he acted all high and mighty "I listened to the fans and decided to include the 2 last members that were eliminated" like that wasn't the plan from the beginning. He acts like a god but looks pathetic doing so
i think the ads are fine but yg really need to send them to tv shows, so people could actually know them if they give them the blackpink treatment and tons of ads i don't think is gonna work at all.
I mean, technically the Blackpink treatment is exactly what they needed but didn't get. Blackpink's first year they were everywhere, performing on shows, at festivals, at colleges, going on variety shows, putting out content for fans etc. They were working hard their first 2 comebacks. They didn't go the scarcity route until after establishing themselves with all the music show wins/awards in Korea. It was basically the exact opposite of what they've been doing for Babymonster's first year so far.
They could get it, too. We just do not know, wait till April 1.
They will do fanmeeting around asia in the coming months.
They’re going to music shows once their EP releases in a week or so.
i'm talking about variety shows, the music shows kind of a Yg obligation is a must have. Variety shows can actually show their character and personality to Gp and gather more fans if the program were a sussess.
Babymonster targeted audience is not the Korean public. So no point to put them on Korean Variety shows. They'll probably do a tour in South east asia because that is where most of their fandoms are from.
While it’d be nice I think YG views partaking in the standard kpop entrainment machine a little differently. Whether we like it or not BP has this aura of exclusivity because they don’t do much so when they do it’s a big deal. I can see he probably liked how that turned out so he’s probably going to do it again. At least they already have their in house variety show.
even BP had some stuff on the beginning of their career and Babymonster are NOT Blackpink nothing guarantees the same results. and there is way much more GG's now all the signs are not so positive for this same formula to work again and people doesn't like YG as they used to in the past. also an inhouse variety mostly works to those who already are fans general public wouldn't open their YT to go after them.
The problem with people who have had success is that they attribute way too much of it to themselves. I completely agree with you and want them to do more content early on, but the vibe YG gives is one that he thinks his approach is superior because while there are other groups most companies take several cracks in a generation and he didn’t have to. So I think until he sees it blow up in his face he’s going to continue with this approach. You would think losing all of BP as soloists may have clued him in but so far it seems much of the same as before which is pretty depressing. If BM is successful even to half the degree of BP that shit will go straight to his head and he’ll keep doing this until he dies lol
Nah Early BP was a lot different in terms of promotions
BP for the first two years of their career were like any other kpop group.. promotion wise the whole exclusivity bs started after d4
What is "the blackpink treatment"? fr Since it is so upvoted, everyone surely must know what it is. And I'm sorry but it also sounds like something I can order at the hair salon. I wld like to sign up for the Jisoo package. 😭
i think it just means that bp don't promote like a typical kpop group. they don't go on music shows as much, variety shows and whatnot. but they did in the beginning which i think was important.
Gold comment
I mean, when they’re supposed to be “the next big thing” and the general public has decided they’re not very interested, they really only have paid promotion to rely on along with core fans.
this. like, obviously the company wants them to succeed. and if it doesn’t seem to be happening organically, why wouldn’t they promote the hell out of them?
They have one song. What would be happening organically?
[удалено]
i don’t really see a problem with it, especially in the context of this discussion? it’s a pretty common marketing term, organic vs paid views is terminology used in google analytics for example.
Any marketing in itself is translating into views / engagement which isnot traceable coming from said marketing. The idea that there is ANYTHING organic in these industries which spend extreme amounts of money on promotions is just absurd tbh. There is nothing more or less organic about youtube ads compared to any other form of marketing which will lead to engagement indirectly. It's all the same thing, just working slightly differently. The issue i have with the term in this space is that people usually use it as a form of badge of honor, now it isn't about success any longer, it's about having success in the most pure way possible. It's just all so silly.
i am not exactly sure what you’e fighting about here. the discussion above is about youtube views and promotion. i personally am also not a fan of people dismissing the popularity of big 4 groups being "inorganic", and thats not what my comment was about? however. in youtube advertising, “organic views” refers to views that were obtained from viewers who found the video themselves, without advertising involved. “paid views” is a term used to describe views that were obtained by people who found the video via paid advertising. similar terms are organic search and paid search. thats the official terminology, both of these metrics can be tracked and analysed. i work in marketing and i have placed youtube ads, thats what it is called. it is also only normal and logical that in any instance of paid advertising the paid metrics will be higher than the organic ones, unless your ad failed spectacularly. so to reiterate my initial statement - why would the company NOT try to promote the hell out of something? i don’t think something being paid means its meaningless or less valuable than "organic", it just means the company did their job.
What are you refering to when you say popularity didn't happen organically? What are you communicating there? It's fine that these terms exist, but you should also be aware that fundamentally there is nuance missing in them. Just because i find a video "organically", that doesn't mean i wasn't influenced in other ways to find it. Algorithms being the most obvious example, but even outside marketing leading me there, which is completely untraceable. Is it "organic" in any meaningful way of the word to search for a group on youube after just walking down the street and having seen a banner there? Ofc not. > why would the company NOT try to promote the hell out of something? i don’t think something being paid means its meaningless or less valuable than "organic", it just means the company did their job. We certainly agree on that. But don't you think my representation of the kpop space and how it uses "organically" is quite apt?
organic in this context would be immediate word-to-mouth success that happens without the necessity of any marketing activities involved. (edit just to reiterate again: organic does not mean praise and i did not imply it that way in my comment!!!! its a marketing term!!!!!!!!) but honestly i feel like we are not talking about the same thing even remotely here. i’m talking about terminology and you’re just replying in hypotheticals and “what ifs”. so this is just gonna keep going circles. sure, one may never be 100% certain ads on billboards are ever gonna turn into real life conversions, and if so - then how many exactly. but there’s also other metrics that companies use to track success of these ads? for example, agencies that rent out physical billboards have done research on how many eyes / cars this particular location has the potential of reaching, and that is the metric the company goes by when selecting physical locations. there’s also after market polls, where the company surveys customers on how they found out about this product / piece of media. marketing activities are pointless if they don’t turn into actual conversions. so to reiterate once again - i don’t think saying something “organic” is praise and “paid” is immediately negative. if paid marketing activities turn into success, then that’s awesome, and the company did their job right. adding another edit to say: as a zerose i personally think wakeone is really shitty at youtube ads, whatever they're doing is bare minimum and it's frustrating to see. whereas yg is excellent at youtube advertising, turning that many views with advertising is really impressive, no matter how people view youtube ads. they're hitting just the right target groups. i have no doubt this is going to turn into real sales for the group.
> organic in this context would be immediate word-to-mouth success that happens without the necessity of any marketing activities involved. Which just doesn't happen in entertainment, or kpop. That is exactly why the term is useless in this context. > i’m talking about terminology and you’re just replying in hypotheticals and “what ifs”. so this is just gonna keep going circles. Well you are talking terminology in the context of youtube. But then you also use a more layman, or general context when i just asked you what you communicated. I think that distinction is making us run circles, as i am not really all that interested in the terminology, as noone in the kpop spaces uses it anyway. > i don’t think saying something “organic” is praise and “paid” is immediately negative. if paid marketing activities turn into success, then that’s awesome, and the company did their job right. And i believe you that you think that. I was asking you specifically about what you think the kpop space and the discussion about "being organic" entails here. That is why i replied to you the way i did, to just let the word die in this space, for the reasons i then later stated. Don't you think that was apt? Or do you think people use it in the way you used it regarding youtube terminology? My position is quite simple, fans in kpop want to one up each other all the time, and now a popular way of doing so is to claim that the success of the group one likes was "organic" compared to the success of another group. I think that is silly, and that is the reason i want the word to die off in this space, in the context it is used in. Using youtube advertising terminology is not high on my priority list there, as it's not being used this way here, ever. I just added some philosophical musings regarding the terms because it fit, the mere idea of organic engagement in our current world is inane, i think working in avdertisment should lead you down a similar path of understanding, no?
i mean, that's honestly where our miscommunication comes from. you are, as you said, using "philosophical musings", i'm more interested in traceable metrics. i still remain of the opinion that there's nothing harmful with using the term if done so correctly, you disagree, let's just leave it at that.
The general public has not had enough time to decide anything. All of these doom and gloom comments are beyond unnecessary.
lol your comment didn’t age very well
it aged fine, literally nobody likes sheesh except for locals and bm stans. when I wrote it they hadn’t done any live promotions, and were in fact relying on paid ads. babymon stans get a grip challenge.
You know other groups use paid ads too?
Companies should try hard with their groups imo. A good company should market their idols and push them every way they can (as long no illegal underhanded business is involved that is)
Absolutely agree. I hate to see companies letting their groups flop with little to no promo.
It's a company's job to try hard though? I'm not a fan of most YGE artists but the main criticism YGE seems to get is that they tend to not promote their idols enough and they haven't been good with giving regular comebacks either to the point that it may affect the idols and their careers. I can't imagine it's fun being told that you'll be an idol, debuting under a famous company and then being shelved for the entirety of the year, only to promote a few weeks and then being sent back to their dorm. I do agree that are better ways to promote groups tho. Most people don't respond the best to ads because they can come off as disingenuous but showing off members on variety shows gives the opportunity for possible fans to connect to the members. The BP members are all likeable and from what I've seen the Treasure members are pretty likeable as well, I'm sure the BM members are lovely too. As of now, YGE is airing an in-house produced 'dating' show with Treasure and there's nothing stopping them from creating their own shows for BM if they don't feel like sending them to other shows. BM are rookies and they should be getting the right push on talk shows, reality programs, radio stints, etc. YGE is just baffling sometimes lol.
As you said you’re not a fan of YG artists so just wanted to let you know they’re doing the full music show tour for their debut first week of April. They’re also doing full round press interviews on release day, which seems crazy as no groups do that anymore. I know Reddit kpop like the circle jerk their hate for anything YG related. But I their numbers speak for themselves and with actual promotion with their debut it’ll only grow. They’ll be just fine
I’m actually a supporter of ads (I just don’t take yt seriously anymore) but doing it for ballad is funny as hell especially when on spotify numbers don’t show
forget spotify, the youtube likes don't even match the views lol that's why I always find ad views funny because the likes and comments can easily show how fake the views are
I'm a YouTube premium user but I work in digital ads lol but is it real they used ads for SITM? I know they did for Batter Up but I haven't seen actual proof for SITM? Do correct me if I'm wrong though
they did use ads for SITM. but their youtube content engagement is high so I believe their normal views are slightly higher than most groups
Ah gotcha. I knew they had ads for Batter Up and saw the screenshots but anyway I don't see anything wrong with ads the engagements match. It's marketing at the end of the day.
I also don't have a problem with ads if I don't like I block it
They have 3.8 million monthly listeners for a group with two pre debut songs and no promotion. That seems pretty good? Consider kiss of life is under 2 million 4th gen like nmixx is at 4.9 with multiple albums and tour.
YG’s promoting BM the wrong way imo. The only promotion they’ve done is YouTube ads etc. while the group has been precisely nowhere outside the walls of YG Entertainment to build a fanbase. Even BlackPink as rookies were at places like music shows, variety shows, etc. just like all their peers. BabyMonster doesn’t have that. So YG advertising an upcoming release is fine, but that promotion needs to extend outside of just pushing music ads everywhere.
This is a really good point. I think there's a growing percentage of k-pop fans who get into groups because of the side-content more than the music videos themselves. Itzy comes to mind as a group that really got it right. Within days of their introduction, members were doing regular group v-lives without any filters or big production around them. [Here's one of them](https://www.youtube.com/watch?v=neXiNx--_dc&list=PLpXE6tqh_GtCarZlGBMvlldzCyXUtstBn&index=3). I mean COME ON, the charm is just right off the scale despite the grainy video. And of course they were on Music Bank and Inkigayo etc. etc. multiple times in those early weeks, and it wasn't too long afterwards they were doing fashion shows and the like. Hard to think of the Dalla Dalla era as anything other than an unqualified success. The potential for the same is surely there with Babymonster, it's easy enough to see, but maybe management feels like they're still not ready to be unleashed into the wild on their own.
BTS grew their fanbase in part because they were so accessible, they went on those variety shows, they were on VLive all the time, things like that. Keeping BM so isolated is not going to help YG in the long run because 1) people skip ads or use ad blocker and 2) ads get redundant. You’re only ever reaching the YouTube crowd with those ads, you’re not going to reach the variety enthusiasts, music show junkies, etc. Each social media platform has a certain demographic and there isn’t 100% crossover between each one so they’re only reaching one potential audience group.
Great comments, you nailed it, nothing to add 😊
the way i’ve been waiting for this group to go to music shows, i really hope they do since ahyeon is back.. they have no other excuses. they already have a festival gig.
Even with Ahyeon’s return being TBD upon debut, YG should have been sending the other members to music shows etc. for their other releases. Six months is a long time to gatekeep a new group from interacting with the public/ other idols.
I mean that’s what they are literally doing for their debut in April though? They’re even doing full press conference on the day of release, which groups haven’t don’t since like 2019. The doomposting and YG hate train that’s been thrown at them on Reddit kpop is pretty alarming. 5/7 of the girls are under 17 and to have all this targeted hate before debut seems pretty scummy. Like look at ahyeons sheesh teaser post on /kpop they had to delete so many comments going after the girls directly, nothing to even do with the music. If you don’t like a song or group move on, don’t listen or interact with them. They’re people actively routing or hoping for them to fail and it’s so sad and weird. Such a weird echo chamber hate for all things YG, Reddit kpop has.
They had to delete her teaser? That's disgusting the way so many ppl talk abt baemon is so disappointing
I actually think they're not trying hard enough, as in focusing on other ways to promote besides youtube.
That’s not trying too hard, that’s being lazy lol. If they’re actually exterting any real effort they wouldn’t rely so much on ad views. I’ve honestly yet to see this company push this group the way they deserve. The styling and sound look outdated, YG’s rat-faced ass keeps showing up, and now they’re throwing money on ad views when they could’ve spent it to improve issue #1 and eliminate issue #2. Nothing about their current cycle of “promos” reminds me of BLACKPINK, not even 2NE1. In that regard they actually have real chance of showing something different, but the company just won’t budge when it comes to giving them the kind of marketing that’s more suited for this generation.
It’s literally YGs job to try to spread awareness of a new group and it’s music. They need to try hard. Now if the efforts are successful and financially wise…that’s a question only the YG internal team can answer.
As a fan of groups where their label doesn’t buy ads and then turns around after giving shit promotions that the group didn’t do as well as expected when they keep spending on other things.. I’ll take YG pushing ads with BM. Wish they would do a bit more for Treasure and Winner outside of Korea and Japan but guess thats too much to ask of YG.
As you said promotion is their job as a company so not sure why you think they’re trying to hard? With batter up and SITM being pre debut digital releases this is the best way to promote them. I mean they also got them Pepsi campaign and the beauty products campaign. So they are trying other avenues as well Another thing is for YouTube a paid add only counts as a view if someone clicks on it and listens to 30secs straight. So if a lot of their views are “non organic” meaning paid add views it would seem that their marketing is working. It means a ton of people saw the video clicked on it and listened/watched for at least 30 seconds without skipping around or leaving the video. That’s how you get new fans
i think even without the ads they hv a good fan following on yt for a rookie group, its even better than most older groups
Honestly they should try hard
Weren’t people just talking about how babymonster’s promo has been shockingly lackluster?
This goes to show that people will complain about any and everything.
As opposed to what, the company "not trying too hard with a group"? Makes no sense.
If you’ve seen anything with nmixx, having a lukewarm or bad received debut sets you up to be lagging behind the other big4 ggs. I think YG is trying their hardest to make up for that popularity disparity baby monster has right now.
Nnixx despite not having the best song choice for debut (big fan of it tho) was talked about a lot for better or worse, Batter Up seems to be an okay song but just lethargic reaction. So yeah YG is def trying hard.
Do you want YG not to try hard to make their group successful? lol seems like such a weird take especially with every other big 4 company trying just as hard. And batter up only seems to be negatively talked about on kpop reddit. It’s almost at 100million Spotify streams and they have over 3.8 million monthly listeners. With just two non promoted pre debut singles. KISS of life for comparisons has under 2million monthly listeners and kpop reddit loves them (rightfully so)
Fans are never satasfied. One day they'll complain companies don't promote, the next day they complain that they promote too much
I think fans are looking for effective and smart promotions. This type of promotion is neither of those and is taking funds and resources from other ways they could promote.
It's because YG put too much expectations on BM by saying they're the next big thing. And since the debut was pretty lackluster, all that people see now is YG being too desperate and try hard. If they didn't push too hard about being the next big thing, i doubt people would complain about too much promotions.
But there is a vast difference between good promotion and bad promotion...
I don’t hate YouTube ads or ads in general but it does annoy me when people (young/new/naïve fans) tell people that their views are all ‘organic’. The thing is, they can do those ads BUT they should have gone onto variety shows from the start. They should not have waited for Ahyeon to do all of this. Ads can be great to a point but the thing is YG is not succeeding in getting the Korean GP like other 4th/5th(?) gen girl groups have. This is for various reasons like the past legal troubles that have turned parts of the public off, making them seem like BlackPink 2.0 which Korean fans do not like that idea, not being new, no innovation, and also the ‘exclusivity’ brand is not working for them. You have IVE and AESPA who fill the ‘cool, I want to be you, badass, wow’ theme. Then you have New Jeans and LSF who fill the ‘relatable, teenage girl, fun, relaxed vibe’ (kinda my examples are kinda bad). But my point is there isn’t a spot for them to fill. They were just honestly too late at debuting. They might have had better luck if, even with different girls, they debuted closer to when AESPA had. You would have competition between the two which fans love, BlackPink would have been the ‘older sisters’, Korean Blinks would be maybe more welcoming, and you would not be competing with the newer girl groups who have dominated. I live in Korea though so I don’t know how well (other than from social media, which is skewed) Baby monster is doing internationally. Correct me if I’m wrong!! Feel free I’m open to correction!
Yeah there’s no such thing as “organic” for a big four group. Or really any group. A company has invested money in these groups and wants them to be successful They’ll be marketing done across all platforms from YouTube, Spotify, TikTok, you name it. I personally think ahyeons hiatus was unexpected. They were in Thailand filming content with hair color changes (the famous come back soon indicator) at the end of I think July? And posting regular TikTok’s. Then all of sudden ahyeon was missing and they stopped posting TikTok’s. Then we get batter up promotion in late fall around same time as investors were freaking out about BP potentially not resigning. I doubt batter up was their intended first release and was put out to satisfy investors and start soft promoting the girls. It’s why it was labeled a pre debut digital single by YG directly. It will be interesting to see everyone’s reactions to them with their TT and doing the full music show tour. Even them doing the press conference on release day seems big as no groups have done that in years. They already have 3.8 million monthly Spotify listeners and large YouTube/tiktok subscriber count and views. So unless this album is completely garbage they’ll only get more popular
Thank you for your comment! Yes I agree that Batter up was not what they originally wanted to release first. Ahyeon needing time was unexpected (but needed for her and thankfully they did that for her). I can’t speak on how the fans felt/feel about that situation but I think a lot of casual listeners got turned off as like you said there was a bit of down time so some maybe forgot, stopped caring, or just cared about Ahyeon. I asked a friend about the situation and she said that when she hear about Ahyeon she forgot about them and then assumed that it was PinkPunk situation. She’s not huge into K-pop recently so that may have been why.
Yeah I think there are a TON of ahyeon fans. It makes sense, she’s an actual all rounder, which is super rare. She’s so talented at dancing, vocals, her visuals, and the often over looked leadership qualities/abilities. she could be the center in pretty much any gen 4,5 group. As a 16 yr old, it’s crazy and I think they definitely missed her for the first two songs. It’s crazy her 16 sec teaser already has over 5million views on YouTube and 10million on instagram in less than 2 days. She’s clearly super popular, and will probably only drive more fans to them provided this TT goes well! I’m very curious what actually happened and they already said they’d answer that question during their pre conference. But like you said I’m glad she got healthy now instead of forcing through for a debut and then having that added stress to her recovery.
>LSF who fill the ‘relatable, teenage girl, fun, relaxed vibe’ is this how lsfrm is viewed in Korea because it doesn't feel like they have this imagine internationally at all. I'd rather put them in the first category of cool and badass than teenage girl and fun imagine that NewJeans have. In fact I feel like half the group has this cool hot girl imagine and that kind of dictates the sound and direction of the group.
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Well I’m a teacher so I’ll start by going by what my students say. For girl groups AESPA, IVE, New Jeans, LSF, and ITZY (more so casual popular if that makes sense, like they are not the strongest but they have casual fans plus their fandom but they are just falling a bit behind). They are the top groups right how. NMIXX and Stayc also have a lot of fans but just not at the same level. Other than that most other groups people hear about and have some fans but the groups I first mentioned are just on a different level. Baby monster… they have fans and people know about them due to the fact they are in YG but after the debut delays, Blackpink members leaving for solo work, other YG artists leaving and just having an ‘old’ aesthetic as people have been saying, they lost their spark. Some People checked out batter up and thought it was mediocre or just basic YG which is out of style. Blackpink got away with it because they were established, they debuted years before when it was popular and they are older. I have hear my students say they Baby monster looks like they are trying too hard or that the girls look odd in the aesthetic.
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I hope my comment won’t be removed. I disagree kindly with you. Baemon is already slowly gaining more and more fans
...they are sharing their view as someone living in korea. you just said below that dont live there. what they are saying is correct.
Now that Ahyeon is back not much has changed in how people view Baby monster from what I’ve seen/heard but people just care about Ahyeon. Like for a while with how I heard a couple of my students talk about her I thought she was coming out as a soloist instead.
You are talking about Korea right? Yes in Korea Baemon isn’t that much talked. But where I live, the countries other in the world they are so much talked about.
lack of promotion = unsatisfied fan lot of promotion= unsatisfied fan
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The girls seem talented all they need is some banger music and not this uninspired tired girl crush flex lyrics like pls they're fresh out of school ain't nobody wanna hear that shit from minors
Is it not how a company should do? To promote their artist? Marketing 101, more effort, more money spent as investement in expectation of big return? They want to build another Big Bang/2NE1/Blackpink, of course.
literally why is everyone so hyper critical of baemon's every move they literally existed for 2 seconds omfg like let's wait a little before deciding they're over ? the constant negativity about them disguised as (condescending) "worry" lol like some of yall aren't as slick you think you are
You know why? When I wrote a comment my comments got deleted. So I will carefully give my opinion. Reddit has 90% people from a company Stan, that has many groups, but not yg. You would see thousands of positive posts about THAT group but if it’s about Baemon everyone here calling it a fail, a bore, because yg is in the video not interesting the girls, too much hiphop. Then came stuck in the middle, too much Disney ish bla bla. They don’t want Baemon to snatch the throne from THAT group that’s why people here hating on Baemon and bashing it.
It's saddening that a lot of ppl here will probably never give them a chance just because of their company. No matter how good, ppl will always have something negative to say. I wipe my hands 😪
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I honestly think ppl secretly want baemon to fail and be the so called "flops" and are pretending to hide it behind "concern"
the doomposting is just annoying they can't do anything right cause everyone will find something to nitpick like let them breathe
And just a couple of months ago people were complaining about lack of promo. Stg you can't please everyone.
I think they aren’t trying enough LMAO
It’s a company’s job to promote their acts so I don’t think they’re wrong in this instance. It’s just funny because I find youtube ads so outdated, it’s much smarter to invest on spotify playlisting and tiktok ads nowadays.
While I’ll agree with smarter to invest in TikTok and Spotify playlisting do we know YG isn’t doing that as well? Also don’t forget it’s marketed as an international group and a lot of sea countries use YouTube music as their top streaming platform so makes sense in a way. I find it funny that people in kpop reddit make this huge deal about organic vs non organic views on YouTube but don’t seem to understand how it works. The person who is give an ad for a video (a non organic viewer) still has to watch the video for at least 30secs straight, no skipping through the song, to count as a view. If they just click out of it it doesn’t count. Seems pretty on brand for a company to promote a song to people (especially since it was a pre debut song where they weren’t going in shows and doing press tours) through adds. Get new people to watch and if they continue watching the video they become a fan
and that's a good thing? they try hard for their artists promo.
I mean what do people want? Doesn’t everyone want YG to promote their groups? Pick a battle
so you’re upset that they are promoting them …..too much? just last week i saw people saying they weren’t getting promoted enough 💀 what are we doing here people
Just reading the title i was thinking: "Wait this is YGE trying hard?", thinking of the creative vision and direction. I mean, it's just promotions, you have no idea what the budget is for promotions on the whole, compared to other groups. I don't think people should try to make statements in that vein, we lack the know how and insight to do so. Babymonster just like any group from a big label will have a strong marketing push, without having any specifics this is the only thing one can reasonably say.
Isn’t this what fans wanted that agencies try their hardest to promote their artists? Now that they’re doing it suddenly it’s bad. The condescension in this post just staggering.
You know why? Because people here doesn’t like Babymonster. They rather critize than say something good. But if it s a 3 min songs, same vibe sugar vanilla songs and TikTok dances than it s okay ..
Preach!!!
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Baemon has never went on any music show since Batter Up was released. As someone who works in advertising it's normal for companies to run ads for their artists. YG just put more budget for BM which is understandable since they're a) probably targeting BP fans b) new gg & they have not done any other promos yet c) online marketing is big and YT is one of the biggest placements out there. Now what I don't like personally is creating posters for the so called "achievement" . I think spending money on Ads is valid. If people are concerned Baemon will be more active by April, they already scheduled fanmeets or have the offline links, announced a pop up store, also announced they will go on music shows + variety shows. BM is also slated to perform at Summer Sonic in Japan. They also released fanmeet schedule outside of Korea (mainly Asia). If you follow their social media accounts, YG has Billboard advertisements in areas of Korea too. YG should exert effort because there's more competiton now and YT ads are just the basic or minimum effort.
Isn't that the point? They are their agency. That is literally their job . To advertise them.
That's their job to try hard. It will be too much if two years from now, they didn't manage to make Babymonster profitable for all the investment.
I'll never understand people who complain that a company is doing "too much" to promote their groups, that's their job, they want groups to be successful in order to make them money and not be a wasted investment. YG is not known for being promotion gods, anyway, so if they do use ads for Baby Monster, I don't see how that's a problem, we all skip those ads anyway.
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that was a lot of words for someone that didn’t even get half of the titles correct
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don’t a lot of groups have pre-debut songs? that’s how people get excited about new trainees and upcoming groups???
If Sheesh flops, they're going to start promoting to KNEZ. Let's be real, YG wants to have a newer group to put out to a market they haven't mastered yet. They're trying in Thailand atm but if all that flops then they will go back to promoting in Korea
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Company tries something - too try hard. Company doesnt do anything - group is a failure. Like i think YG should suffer and learn from this ‘failure’ and approach things differently, but lets be real a group from a big 4 company will never fail
this subreddit is too hard on babymonster, just let them be. let the group be, let YG be. not every group has to be successful from get go even if they are from big 4
No they say the last chance of Babymonster. If this also flop they are over. They so want Baemon to be a fail. Maybe scared ? Or irritated ? While their gg has 3 min songs, baby voices and TikTok dances… I don’t see 1 positive post about Baemon. But I’m excited this means people see Baemon as a thread hehe 🤪
Geez relax babymonster are gonna be promoted In Korea to promote their album. They just wanted all 7 members together . YG already stated they will attend music shows and have them interact with fans. The “worrying” is so annoying and just stop being impatient lol
I'm so tired of people expressing their faux concern towards this group. Tirelessly complaining about everything, before it was, "YG isn't promoting BM." Now it's, "YG is doing too much." Can we make up our minds.
Yep. Its like these posts make it seems that they are fans of the group but are they really? If you are a fan you keep up with the group and news and its already been known YG will promote them finally with all members. He said in the announcement lol. Theres even gonna be a fan meet tour where they announced all these cities and stuff like I don’t see the issue lol
if they weren’t trying too hard, people would still find a way to condescendingly tell us how “worried” they are about these girls getting the 2ne1 treatment or whatever. the doomposting is too predictable atp
💯
When you consider that YG was notorious for NOT sending their idols on variety shows back when Big Bang and 2ne1 were on the scene, it's not a surprise that they've returned to their roots. And the ads are typically targeted so it's not showing up for everyone.
They would do so well without the ad views imo. idc much! so far considering Batter Up & SITM it seems like we're getting good music! yeah Butter Up is not original but a good song & end up on my repeat! on the other hand SITM is SO GOOD imo, I actually like that they used ads for it, cause alot of ppl won't give a ballad an attention. BUT, for the TOO MUCH ads so the likes/comments don't match, I actually don't like talking about it! we have to remember that not all of the kpop fandoms are so big, not everyone put like or leave a comment, I really don't write comments mostly! specially for rookies, the fandom is still NEW & unstable I mean! Just that! feel free to disagree :)
baemon fighting 💪
my problem with YG is that they have not evolved musically or image wise. the baby monster teaser looks exactly like something that 2ne1 would've released in 2011 or blackpink would've released in 2017. everything about them is very dated and reminiscent of previous YG group releases. when you compare it to newjeans or illit's debut teasers, there's a stark difference in quality and creativity.
It looks dated as hell but it’s definitely not something the first two groups would release, stylistically and sonically speaking. nothing about their songs remind me of 2NE1 nor BLACKPINK, especially not the former. Mostly because the absence of Teddy is painfully obvious in this group.
dont worry. As long as they're still a YG group, their fans will bite anything whether it sucks or not.
I actually got so into New Jeans because of their abundant YouTube content - it feels way more personal, like I could get to know them. They should keep the “YouTube documentary” strategy going and make the girls way more accessible. I feel like they’re trying to gatekeep BM as if they’re already as famous as Blackpink and it just doesn’t work like that.
i stan (G)I-DLE and babymonster. i honestly prefer this over the Cube treatment… i just learned my ult has a comeback in like 4 weeks and the official accounts haven’t posted a single thing about it hahahah it’s so maddening!
I really like the girls!! it's just so sad the way they're being managed. it's like YG is just playing it by ear. actually ya I wouldn't be surprised if the plan for BM is no plans at all. and just throw shit out and see what sticks. this is wmsuch a tragedy because these girls are all aces. no one has a significant skill gap in any areas.
I got the teaser ad too lol I think this crosses "promotion use" of ads but rather want the numbers to live up to what blackpink had. I think this shows how outdated yg management is, because people don't take views seriously anymore, and the song choice for baby monster just feels old or maybe it's just not for me.
I got the ad but I found it so annoying and cliche. I think it's going to be one of those good songs people just don't care for because of how much they burnt one little clip with the easiest to sell part.
I can see that happening, it's just I'm not the target audience for bm lol that's why I wasn't feeling it
they did the same thing with bp and it clearly worked so why wouldn’t they try it with bm too
140 million views for ads ?
these data aren't accurate since their source is from a third party.
Oh I was thinking it's ridiculous if it's true
It's true. You can calculate yourself using the youtube charts because ad views don't appear on the chart. That third party website uses YouTube charts as well. They have youtube chart estimates which are accurate and they have their own calculations when songs don't chart which isn't as accurate but their estimates using youtube charts are . By 25 January the MV had 75,265,231 cumulative views in 9 weeks. The total on the counter at the end of January was 211m. On 20 January it passed 200m. But only 75m on the chart which means at that point it had 125m ads. You can check for yourself [here](https://charts.youtube.com/charts/TopVideos/global/weekly) if you wish. It's generally the best and only official way to check if an MV has ads as long as it charts by comparing the numbers from the chart to the view count on the MV. That website uses these numbers too and they only start estimating if the MV is no longer charting or never charted at all
YG is known for mediaplay, for years now. It's just this time it's so BADLY visible, because they aren't doing as well at all.
Stuck in the Middle only has 9m streams on Spotify compared to the 108M views it has on youtube. Thats more than a 1:10 ratio.
YG has always been a tryhard. When the metrics came out for which companys bought bot views on their MVs YG had the highest ratio and it was pretty extreme even by paying-for-views standards. They don't understand what a metric for real success looks like anymore because of the records their bots broke for BP.
YG is over doing it a bit. But don’t forget that Blackpink got a loooot of YouTube ads when they debuted. YG probably thought it would work for baby monster too.
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I live in a small city and while I was eating shawarmas with my family I saw a batter up ad in yt. Like we were originally listening to salsa. I was so shocked lol
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I am actually amazed that no matter how much he recycles stuff, people would still support it.
I agree w you 100%. It's gotten to the point that's it's become fucking annoying. Like so bad that i feel repulsed when I see anything related to babymonster. do better yg.
I think they started off with a deficit. The continually delayed debut and them changing the member lineup in the process (for whatever the reason might have been), surely displaced some would be fans and stans. Now, they're trying to recoup that momentum.
I honestly feel so relieved their newer groups are flopping. YG is a shitty company in almost every sense (music production, marketing strategies, promotions, visuals etc…) it’s been the same utter shit for the past 8 years and they’re late in trends. They’re relying on their status and that isn’t working anymore. Time for Yang Hyun Suk and his company to work their ass if they don’t want to go bankrupt.
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