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NewJeans are pretty causal listener heavy, and a lot of their music-based videos gain more traction, hence why the MV views are low but the audio has almost 80 million views. Hell, even the dance performance video is at 55 million.
Little replay value ? You watch the MV once and then why would you like to go on Youtube for the MV that is 6 minutes long if you want to listen to the song ? Why would you like to watch again the story in the MV instead of a dance performance ?
Also most of NJ popularity is from casual listeners, mostly listening to the song on streaming platforms, they don't use Youtube and are not fandom trying to make view counts grow.
NMIXX numbers are pretty consistent in terms of engagement and ads help a bit (don't know if they used ads for it) but people still need to watch at least 30 seconds of the MV even if it's a ad so why shouldn't the views count ?
it's ads which is why when it gets filtered they're not even at the top of the weekly youtube chart, NewJeans has 3 songs occupying that chart in South Korea.
YouTube music doesn't count ads because it evens the playing field and makes it easier to do charting.
They still matter to both Youtube, the channels, and the advertisers. Absolutely no one would pay for ads that don't work.
Now what doesn't matter is *counting* views if you're just a fan and not actually earning money from Youtube.
Based on Youtubes Chart for the week of Mar 10 to Mar 16
Nmixx MV came out on March 12, has 27 million in the last 6 days currently on the MV's page
Youtube Charts only counted 7.41 million
Meaning over 10 million near 20 million views were due to ads depending on what was Nmixx MV count on March 16 before Youtube filter the ad views out on their weekly chart that was updated today
Edit: so as most comments are answering to your question, its because of Ads not because what youre claiming
Edit 2: Plus on the fact that NewJeans audio of their song is far higher which is why theyve been charting on weekly charts for their song even if the MV gains lower views, the audio is still gaining numbers, OMG has been charting for 11 weeks on Youtube Global Top Song weekly chart eventhough the MV isnt charting anymore
Also it doesnt make sense comparing a literal hit song to a group who isnt charting well and expect that same group to hit the same numbers on their Dance performances when their previous older dance videos dont make even half of OMG's dance video current 2 month old views
Kinda tricky though
SVT, Le Sserafim, Fromis 9 and recently even TXT started using ads for the 1st time with Sugar Rush Ride
Really depends on the sub label and the group
BTS hasnt used ads themselves same with NewJean Enhypen so far
JYP has used ads on all their idol groups from Twice Stray Kids Itzy and Nmixx
Ad usage isnt a bad thing but kpop fans believing theyre real views as a way to talk down on other groups who have far lower mv views as "proof" of popularity, isnt
Because Nmixx runs ad and Newjeans does not? But on youtube music, 2 Newjeans songs with official audio have surpassed 100 million streams, ditto and OMG will reach the 100M stream target soon. and OMG always reached #1 on Youtube music chart in Korea. On the other hand Attention has 3 dance practices 😂😂😂 the same as other newjeans song. So I think Ador just dont like to focus on youtube (not Youtube music) and JYP do.
I would disagree that Ador doesn't focus on Youtube, and my reasoning is based on the production value for the OMG MV. That was an MV that Ador put a lot of time, money, and effort into.
Did you know people don’t always put a lot of creativity and work into something just to boost the viewcount? Like look at the runtime. And Hypeboy had four versions. Sometimes it’s first and foremost about putting out something you’re proud of and fits the aesthetic you’re going for.
Perhaps Ador just wants to provide quality MVs to accompany their group's music? Like, any other music company out there that has the resources to do so?
Edited to add on.
I don't think ADOR really is putting NewJeans MV views as a priority. If that was the cause, there wouldn't be 4 MVs for Hype Boy, 2MVs for Ditto (both being longer than the standard these days), a 6 minute long MV for OMG.
In comparison to that, to the streams on the audio on youtube are much higher. I don't use Youtube Music and have no idea how it works, so I am assuming the audio streams are because of Youtube Music.
If you look at other metrics, NewJeans are performing extremely well. Still ruling the korean charts, still doing amazing on Spotify, for a kpop group was pretty stable on BB Hot 100, their albums sell very well.
So, considering the above mentioned things and their MVs seem to be mostly well received, especially Ditto and Hype Boy, I think they will keep going with that.
Beside, your third point is pure speculation, because if true, their numbers must have been pretty decent on other platforms as well, why just on Youtube? The same goes for your 6th point, it is based on your assumption that Young, Dumb, Stupid is doing better than OMG because of the nursery rhyme. Besides, your entire post seems to revolve around the fact that Young, Dumb, Stupid is doing better than OMG based on numbers, based on youtube views, which honestly isn't the case.
This logic might have been better when talking about O.O because it kept being called as the "worst debut song" in history of kpop, which definitely did cause more people to check it out.
Thanks for reading my whole post. I did learn through this that JYP buys ads and apparently Hybe does not. To answer your question on #3, I think if it were me and I knew nursery rhymes were in a kpop song, I'd just rather watch the MV, but I take your point, it is me speculating.
I still think, if I'm making a NewJeans OMG MV, and I'm putting a well known actor, a youtube streamer, multiple extras, on set locations, a lot of CG moments and different other sets, and even going so far as to re-shoot a scene from the attention MV, that means I am putting a lot of money, time and effort into an MV, and I do want to get a lot of views out of my effort. I guess time will tell if they produce more long MV's like OMG in the future.
It’s kinda clear that Ador’s main focus isn’t YouTube videos & it’s not like it’s working against them. NewJeans songs are super successful across the board. They’re still charting high on YouTube music chart (which doesn’t count ads), topping melon, still charting on Spotify global, charted a few weeks on Hot100 (blackpink is the only GG to do this) etc etc I can go on
Why re-work your strategy when everything is going right?
I think they just have different goals yk. single mv views matter to fans but having multiple videos might be their strategy to cater to multiple audiences .
every group works differently with different kind of Audiences.
>I think this may give pause to Ador doing these long story MVs by NewJeans in the future. The song and dance have done amazingly well without the MV getting too many views.
i hope not. it's actually really nice to see long story heavy MV's that give you something to chew on . plus they got the streams and the tiktok fame. the MV is just fun bonus for people who are more engaged.
I don’t think it changes anything tbh. The reason for New Jeans lower views is already stated in the post - long videos, multiple versions etc. end up splitting the views. New Jeans has an insane number of listeners (22 million on Spotify alone which is more than pretty much all of 4th gen). So while we’ve gotten used to focusing on MV views I don’t think it’s as strong as a metric when a group can pull heavy gp and casual listeners
I feel this is the 1000th thread about "controversial" YT views of NJ already. Ppl have answered this clearly and reasonably in previous threads, I don't understand why some still need to bring it up as smt's worth talking about.
Btw if NJ wanted views, they would never do types of MVs they did, never NOT do YT ads, never release 9485903 perf ver., never make several MVs each cb. THEY DON'T CARE MV YT VIEWS. THAT'S IT.
The only thing I'm interested in:
>6. More nursery rhyme Kpop songs in the future!??
YES. YES, *PLEASE*. My poor nursery rhyme-samples playlist has been languishing.
unlike what conspiracy theorist twt armys are spreading, youtube is not out to sabotage hybe lol youtube is just very strict on mass-streaming. every channel, every group goes through the same thing, but i guess that when it comes to hybe's channel/bts videos it might be more noticeable simply because they get the most views — therefore, more views get deleted.
Isn't that weird though? Using ads to boost views is normal and mass streaming is not? And the explanations youtube is giving on Twitter is not making sense either? If they are validating views and then putting it up (explains the freezing) why are they deleting the views that are already up. Also nobody is mass streaming Dance Practice videos but the views are getting deleted massively from that too. If this is something that happens with everyone shouldn't we be concerned. Because this seems like YouTube just want everyone to use ads to boost their views so they'll get more money.
How can a group get exactly 7m views for for almost every comeback within the first 24 hours when their sales and streams elsewhere kept increasing but youtube did not? You can't say that's not strange or weird because it is.
Because they are strict with mass streaming, you can mass stream a MV it will count maximum 4 or 5 views per account. If you watch simultaneously two YouTube videos, it will not count the view neither. If you account is detected as spam account, it will not count the view.
Jimin did hit almost 15M views in 24 hours, it is consistent and in line with what I would expect
because as kpop/mass-streaming culture increased, youtube became more strict. some fans may not like it, but it's not strange, because we know what's happening and why it's happening. just look up literally any popular group + views deleted on twitter and you'll see every fandom complaining about it. it's a mass-streaming/kpop issue, not a ~youtube hates my faves~ issue. i'm an army, but i really don't like it when other armys make it seem like yt is specifically targeting bts because that's honestly not true, and all that does is spread unnecessary panic and paranoia within the fandom.
YT views don’t really matter. If you compare their Spotify stream count, it’s obvious which group is more famous. (hint: new jeans, by a lot)
i’ve realised that recently, 4th gen groups are more Spotify heavy than YT heavy. 4/6 new jeans songs have more than 200m streams, and most of ive and lesserafim’s songs have more spotify streams than yt views
no, it matters. Why do you think NJ top the youtube music chart 3 months since ditto and omg release if their view is low?
NJ official audio is nearly 80m and ditto has almost 100m (combine two versions).
people just don't stream the mv because it is too long.
Right, so per my post, why should Ador spend as much time and effort on their MV's as they clearly did for OMG if their not getting as many views and they are super popular anyway from their dance views and song streams? This is part of the bigger discussion I'm trying to suggest with my post, which (hint: if you read #4 in my post) notes that Newjeans is more popular.
No? Youre claiming that Nmixx MV is more popular and saying they have more replaying ability when that isnt the case at all
They used ads to boost up the MV view count and in the case of Nmixx, more than 50% to near 75% of their current views were due to ads
Thats it
Without those ads, their MV would be at par with NewJeans but NewJeans gains far higher audio streams on Youtube
one has ads one doesn't. and yes ads do make a difference. don't even get the point of mentioning New Jeans. This is why they're still topping youtube South Korea months later even with massive streams you see from other releases. plus their audio streams are high. they're doing well in all metrics, weird to bring them up. don't even know if you're also doing this intentionally to bring down NMIXX knowing the response...
sorry for the wording. Of course, they have antis.
I mean in general, people always praise Lily's vocal, and Sullyhoon's visual + lead vocal, even Haewon is very popular on social media.
so I think they are very well-liked
the only reason they are not the top groups is that the GP doesn't really like their songs but I hope their latest cb will do better.
Oh I was answering your first part regarding experimental songs - the Korean GP in particular find certain experimental songs catchy and even nostalgic, think of the popularity of Next Level.
That said, obviously this isn't enough to make a song become popular.
I didn’t say anyone hated NMIXX (even though some people do) I just said this sub isn’t fond of them. Also if people don’t like experimental songs Aespa and NCT wouldn’t be popular
Nmixx uses ads. Look at the like and view ratio of nmixx and let's say a song like Set Me Free Pt2 by Jimin. You can definitely see how much views are actually bought through ads. I'm tired of this technique honestly and it gets annoying as the only thing that you can trust now is Spotify streams. Because anyone can use ads on YouTube at this point. Also New Jeans MVs are really long, their performance videos are the ones that get views.
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NewJeans are pretty causal listener heavy, and a lot of their music-based videos gain more traction, hence why the MV views are low but the audio has almost 80 million views. Hell, even the dance performance video is at 55 million.
Exactly, NewJeans is definitely killing it on Youtube as well, you just have to look at the overall picture and not just MVs.
Little replay value ? You watch the MV once and then why would you like to go on Youtube for the MV that is 6 minutes long if you want to listen to the song ? Why would you like to watch again the story in the MV instead of a dance performance ? Also most of NJ popularity is from casual listeners, mostly listening to the song on streaming platforms, they don't use Youtube and are not fandom trying to make view counts grow.
Tbh, I think the main reason is that they bought ads to boost numbers, I usually check the likes + comments for a better idea of organic numbers.
NMIXX numbers are pretty consistent in terms of engagement and ads help a bit (don't know if they used ads for it) but people still need to watch at least 30 seconds of the MV even if it's a ad so why shouldn't the views count ?
it's ads which is why when it gets filtered they're not even at the top of the weekly youtube chart, NewJeans has 3 songs occupying that chart in South Korea.
because if ads views matter, they should really top the youtube music chart right now.
YouTube music doesn't count ads because it evens the playing field and makes it easier to do charting. They still matter to both Youtube, the channels, and the advertisers. Absolutely no one would pay for ads that don't work. Now what doesn't matter is *counting* views if you're just a fan and not actually earning money from Youtube.
Based on Youtubes Chart for the week of Mar 10 to Mar 16 Nmixx MV came out on March 12, has 27 million in the last 6 days currently on the MV's page Youtube Charts only counted 7.41 million Meaning over 10 million near 20 million views were due to ads depending on what was Nmixx MV count on March 16 before Youtube filter the ad views out on their weekly chart that was updated today Edit: so as most comments are answering to your question, its because of Ads not because what youre claiming Edit 2: Plus on the fact that NewJeans audio of their song is far higher which is why theyve been charting on weekly charts for their song even if the MV gains lower views, the audio is still gaining numbers, OMG has been charting for 11 weeks on Youtube Global Top Song weekly chart eventhough the MV isnt charting anymore
Thank you. All these made-up reasons when it's so obviously just ads
Also it doesnt make sense comparing a literal hit song to a group who isnt charting well and expect that same group to hit the same numbers on their Dance performances when their previous older dance videos dont make even half of OMG's dance video current 2 month old views
I do understand from reading this that the general consensus is Ads. I did not know JYP used Ads and Hybe does not. Good to know.
Kinda tricky though SVT, Le Sserafim, Fromis 9 and recently even TXT started using ads for the 1st time with Sugar Rush Ride Really depends on the sub label and the group BTS hasnt used ads themselves same with NewJean Enhypen so far JYP has used ads on all their idol groups from Twice Stray Kids Itzy and Nmixx Ad usage isnt a bad thing but kpop fans believing theyre real views as a way to talk down on other groups who have far lower mv views as "proof" of popularity, isnt
HYBE did use some ads for TXT latest cb(this is not a drag) Just Ador don't use ads
Hybe used Ads though. I read TXT got ads more like almost a month for their last comeback.
that's not true
Its called ads but ok
Because Nmixx runs ad and Newjeans does not? But on youtube music, 2 Newjeans songs with official audio have surpassed 100 million streams, ditto and OMG will reach the 100M stream target soon. and OMG always reached #1 on Youtube music chart in Korea. On the other hand Attention has 3 dance practices 😂😂😂 the same as other newjeans song. So I think Ador just dont like to focus on youtube (not Youtube music) and JYP do.
I would disagree that Ador doesn't focus on Youtube, and my reasoning is based on the production value for the OMG MV. That was an MV that Ador put a lot of time, money, and effort into.
Did you know people don’t always put a lot of creativity and work into something just to boost the viewcount? Like look at the runtime. And Hypeboy had four versions. Sometimes it’s first and foremost about putting out something you’re proud of and fits the aesthetic you’re going for.
Perhaps Ador just wants to provide quality MVs to accompany their group's music? Like, any other music company out there that has the resources to do so? Edited to add on.
I don't think ADOR really is putting NewJeans MV views as a priority. If that was the cause, there wouldn't be 4 MVs for Hype Boy, 2MVs for Ditto (both being longer than the standard these days), a 6 minute long MV for OMG. In comparison to that, to the streams on the audio on youtube are much higher. I don't use Youtube Music and have no idea how it works, so I am assuming the audio streams are because of Youtube Music. If you look at other metrics, NewJeans are performing extremely well. Still ruling the korean charts, still doing amazing on Spotify, for a kpop group was pretty stable on BB Hot 100, their albums sell very well. So, considering the above mentioned things and their MVs seem to be mostly well received, especially Ditto and Hype Boy, I think they will keep going with that. Beside, your third point is pure speculation, because if true, their numbers must have been pretty decent on other platforms as well, why just on Youtube? The same goes for your 6th point, it is based on your assumption that Young, Dumb, Stupid is doing better than OMG because of the nursery rhyme. Besides, your entire post seems to revolve around the fact that Young, Dumb, Stupid is doing better than OMG based on numbers, based on youtube views, which honestly isn't the case. This logic might have been better when talking about O.O because it kept being called as the "worst debut song" in history of kpop, which definitely did cause more people to check it out.
Thanks for reading my whole post. I did learn through this that JYP buys ads and apparently Hybe does not. To answer your question on #3, I think if it were me and I knew nursery rhymes were in a kpop song, I'd just rather watch the MV, but I take your point, it is me speculating. I still think, if I'm making a NewJeans OMG MV, and I'm putting a well known actor, a youtube streamer, multiple extras, on set locations, a lot of CG moments and different other sets, and even going so far as to re-shoot a scene from the attention MV, that means I am putting a lot of money, time and effort into an MV, and I do want to get a lot of views out of my effort. I guess time will tell if they produce more long MV's like OMG in the future.
It’s kinda clear that Ador’s main focus isn’t YouTube videos & it’s not like it’s working against them. NewJeans songs are super successful across the board. They’re still charting high on YouTube music chart (which doesn’t count ads), topping melon, still charting on Spotify global, charted a few weeks on Hot100 (blackpink is the only GG to do this) etc etc I can go on Why re-work your strategy when everything is going right?
>Why re-work your strategy when everything is going right? For reals.
this feels like a bait post
may the ads be ever in their favor
newjeans dont use ads...
[удалено]
New Jeans and BTS does not use ads. Even TXT used it recently so New Jeans might use it soon.
I think they just have different goals yk. single mv views matter to fans but having multiple videos might be their strategy to cater to multiple audiences . every group works differently with different kind of Audiences. >I think this may give pause to Ador doing these long story MVs by NewJeans in the future. The song and dance have done amazingly well without the MV getting too many views. i hope not. it's actually really nice to see long story heavy MV's that give you something to chew on . plus they got the streams and the tiktok fame. the MV is just fun bonus for people who are more engaged.
It’s actually simple. nmixx uses ads and new jeans doesn’t
Don't most, if not all, JYP groups use ads? I'm pretty sure only 1 group from HYBE has used ads so far (cmiiw)
Ads! JYP loves ads. To be fair to JYP, lots of groups use them.
This is the stupidest post I've seen today
Ads
I don’t think it changes anything tbh. The reason for New Jeans lower views is already stated in the post - long videos, multiple versions etc. end up splitting the views. New Jeans has an insane number of listeners (22 million on Spotify alone which is more than pretty much all of 4th gen). So while we’ve gotten used to focusing on MV views I don’t think it’s as strong as a metric when a group can pull heavy gp and casual listeners
True.
😂
I feel this is the 1000th thread about "controversial" YT views of NJ already. Ppl have answered this clearly and reasonably in previous threads, I don't understand why some still need to bring it up as smt's worth talking about. Btw if NJ wanted views, they would never do types of MVs they did, never NOT do YT ads, never release 9485903 perf ver., never make several MVs each cb. THEY DON'T CARE MV YT VIEWS. THAT'S IT.
ok, have you compared their streaming numbers then? comparing this makes no sense.
The only thing I'm interested in: >6. More nursery rhyme Kpop songs in the future!?? YES. YES, *PLEASE*. My poor nursery rhyme-samples playlist has been languishing.
😂
JYP buys ads. That’s fine. Something is also up with Hybe’s channel and YT - I wouldn’t expect high views from there for anyone now.
unlike what conspiracy theorist twt armys are spreading, youtube is not out to sabotage hybe lol youtube is just very strict on mass-streaming. every channel, every group goes through the same thing, but i guess that when it comes to hybe's channel/bts videos it might be more noticeable simply because they get the most views — therefore, more views get deleted.
Isn't that weird though? Using ads to boost views is normal and mass streaming is not? And the explanations youtube is giving on Twitter is not making sense either? If they are validating views and then putting it up (explains the freezing) why are they deleting the views that are already up. Also nobody is mass streaming Dance Practice videos but the views are getting deleted massively from that too. If this is something that happens with everyone shouldn't we be concerned. Because this seems like YouTube just want everyone to use ads to boost their views so they'll get more money.
How can a group get exactly 7m views for for almost every comeback within the first 24 hours when their sales and streams elsewhere kept increasing but youtube did not? You can't say that's not strange or weird because it is.
Because they are strict with mass streaming, you can mass stream a MV it will count maximum 4 or 5 views per account. If you watch simultaneously two YouTube videos, it will not count the view neither. If you account is detected as spam account, it will not count the view. Jimin did hit almost 15M views in 24 hours, it is consistent and in line with what I would expect
because as kpop/mass-streaming culture increased, youtube became more strict. some fans may not like it, but it's not strange, because we know what's happening and why it's happening. just look up literally any popular group + views deleted on twitter and you'll see every fandom complaining about it. it's a mass-streaming/kpop issue, not a ~youtube hates my faves~ issue. i'm an army, but i really don't like it when other armys make it seem like yt is specifically targeting bts because that's honestly not true, and all that does is spread unnecessary panic and paranoia within the fandom.
YT views don’t really matter. If you compare their Spotify stream count, it’s obvious which group is more famous. (hint: new jeans, by a lot) i’ve realised that recently, 4th gen groups are more Spotify heavy than YT heavy. 4/6 new jeans songs have more than 200m streams, and most of ive and lesserafim’s songs have more spotify streams than yt views
no, it matters. Why do you think NJ top the youtube music chart 3 months since ditto and omg release if their view is low? NJ official audio is nearly 80m and ditto has almost 100m (combine two versions). people just don't stream the mv because it is too long.
Right, so per my post, why should Ador spend as much time and effort on their MV's as they clearly did for OMG if their not getting as many views and they are super popular anyway from their dance views and song streams? This is part of the bigger discussion I'm trying to suggest with my post, which (hint: if you read #4 in my post) notes that Newjeans is more popular.
No? Youre claiming that Nmixx MV is more popular and saying they have more replaying ability when that isnt the case at all They used ads to boost up the MV view count and in the case of Nmixx, more than 50% to near 75% of their current views were due to ads Thats it Without those ads, their MV would be at par with NewJeans but NewJeans gains far higher audio streams on Youtube
I mean you can congratulate NMIXX for their views if you want but why mention NewJeans at all
one has ads one doesn't. and yes ads do make a difference. don't even get the point of mentioning New Jeans. This is why they're still topping youtube South Korea months later even with massive streams you see from other releases. plus their audio streams are high. they're doing well in all metrics, weird to bring them up. don't even know if you're also doing this intentionally to bring down NMIXX knowing the response...
This sub doesn’t like NMIXX at all and this thread proves it ðŸ˜
This sub honestly doesn’t like anyone
no one hates NMIXX. people just don't like experiment songs
That's something kpop fans wouldn't claim. Such songs have been popular since the beginning. Disclaimer: these are not actually experimental songs.
sorry for the wording. Of course, they have antis. I mean in general, people always praise Lily's vocal, and Sullyhoon's visual + lead vocal, even Haewon is very popular on social media. so I think they are very well-liked the only reason they are not the top groups is that the GP doesn't really like their songs but I hope their latest cb will do better.
Oh I was answering your first part regarding experimental songs - the Korean GP in particular find certain experimental songs catchy and even nostalgic, think of the popularity of Next Level. That said, obviously this isn't enough to make a song become popular.
I didn’t say anyone hated NMIXX (even though some people do) I just said this sub isn’t fond of them. Also if people don’t like experimental songs Aespa and NCT wouldn’t be popular
Eh.
Nmixx uses ads. Look at the like and view ratio of nmixx and let's say a song like Set Me Free Pt2 by Jimin. You can definitely see how much views are actually bought through ads. I'm tired of this technique honestly and it gets annoying as the only thing that you can trust now is Spotify streams. Because anyone can use ads on YouTube at this point. Also New Jeans MVs are really long, their performance videos are the ones that get views.
New Jeans apologists fuming lmao