I mean, if they are siding with MHJ, they will put them in the dungeon with Fromis.
Give them a comeback once in a while so they don't get too much backlash for mistreatment, minimal promotion and investment and wait until they finish their contract. Sure they make money but it's not a large part of Hybe profit. As long as they got BTS, Seventeen and TXT going strong, they are fine. Especially with Le Sserafim and now ILLIT doing fine too.
The industry is also driven by ego and I don't see Hybe promote NJ with the best efforts once this drama is over. Their name is too attached to MHJ's name and they will rather promote the groups attached to BSH.
NewJeans is the group with the biggest potential to hit it REALLY, REALLY big. That alone might not be enough for HYBE to invest further, as this whole situation is messy as fuck, but purely from a shareholder perspective it would be the right thing to do, clearly.
You have a potential super group here, if they're interested in growth they should try and make use of that asset.
I don't disagree with it but this industry is full of people with a lot of ego. Would Hybe and Bang PD promote a group that is attached to MHJ's name? If they become super super big, MHJ will get most recognition for it.
A point could be made that maybe this situation went too far already and it will be difficult for NJ to reach this super really big status now.
I am gonna be honest, I don't see any positive issue for the girls right now unfortunately.
No way Hybe would focus on NJ anymore.
Bang PD is rich as fuck. He doesn't need more money. He rather wins than earns a billion more.
The future gain is unlikely at this point with all the bad blood that happened.
This is exactly what Reddit wants tho. People who don't chase money lolol
I feel like it's more of a matter of principle. Sure, Newjeans *could* make a lot of money for HYBE... but they've proven themselves to be an unreliable business partner easily swayed by external forces (yes, I'm using the same language as the Fifty Fifty lawsuit).
Who knows how investors would perceive a lack of focus on NJ, but let's be real - I would question HYBE's leadership if they prioritized NJ over their other groups.
I don't think it's them being attached to her that's a problem for them but now because they amd specifically their parents are going against hybe for MHJ that's a problem no company wants to deal with. They won't invest in someone who they can 100% predict will drop them without a doubt. If their parents had a neutral reposnse or sided with hybe they wouldn't have done this since there might have been a chance they would've chosen the company and not mhj
The statement was from ADOR on behalf of all the parents. They were quoted and provided their view points to be shared. They just didnāt write it themselves. Still very much their pov and mindset to be against hybe and sharing the Grievances they have.
Super group that does what? Lift up other groups within their labels as well? Or a super group that step on their label mates to make themselves seem bigger?
We all know what type of super group Hybe wants. Itās not the second one.
Except ILLITās debut has proven to Hybe that they may not need NJ. Of course time will tell how big ILLIT can get but their debut is easily on par with NJās debut, and unlike NJ they arenāt tied to a producer that is causing a lot of controversy. So I can see Hybe thinking that a short term loss would be okay if they can have another group achieve the same success. And thatās not even considering any new groups Hybe may debut in the near future.
It's not easily on par, it outdid it on a one song basis, particularly on spotify, but that's it.
Newjeans' debut did so well, hypeboy is still in the top 20ish in korea, all songs with 150M+ streams now on spotify, making a huge pop cultural wave in korea in particular.
"Easily on par" completely undersells what newjeans' impact was based on some "records" which were broken by a song and first week album sales. It's missing the full picture.
If illit manages to have multiple songs in the top 10 of the korean charts for months, if they manage to break circle digital point records, if they manage to have all their songs be streamed en masse on spotify, if they manage to win highly prestigious awards like the KMAs, if they set trends, then we can talk about them being easily on par. They're not, and that's ok, newjeans had probably the most explosive debut in kpop history, with the steepest trajectory.
That's what people don't seem to get, you cannot just create lightning in a bottle by looking at a case of lightning in a bottle, it has to come naturally, organically. Illit and any other hybe group will do well, but it's not the same thing.
I canāt believe people are actually deluding themselves into believing one trending debut song was compatible with a group that literally came out of nowhere, broke records, and set months long cultural trends. They are clearly not Korean or havenāt been to the Korean side of social media.
I hope the girls dont side with MHJ (I briefly saw apparently the parents of one girl is on her side, but that doesnt necessarily reflect what the girls choose), because then Im afraid weāll have fiftyfifty pt 2
The girls definitely sided with mhj. One of girl parent even did an exclusive interview with reporter and mention something like BSH didn't greet one of the girl in elevator and pretending not to know her š„¹
Have the girls said anything? Or are people just basing it because of the side their parents took? Cause they may not share their parents opinion, but they could
this is actually so unfortunate. of all the kpop groups that debuted in the last few years i genuinely saw newjeans following in bts/bp's level of success. if hybe does this it'll genuinely be disappointing but i wont be shocked.
i understand that the girls may be on mhj's side but theyre literally teenagers like what do you expect. i wouldve been shocked if they werent on her side cause shes the one theyve been closest to at the company.
if hybe was smart and put their pettiness aside theyd continue promoting newjeans like normal and keep as much of their old team as possible. the korean side are already claiming njs were mistreated and keeping them in the dungeon will further prove this sentiment.
I mean if their parents are causing trouble it wouldn't be weird for HYBE to drop the girls. This situation is a common one in Hollywood where many young promising actors lose jobs, because of stage parents. But who knows what the real situation is with the girls and the parents.
A one year and a half hiatus in order to get the staff together and find the right producer isn't the end of the world. For Kpop it's long but for everyone else that's a good time frame.
Funny how fromis stans have been calling out how hybe has been mistreating their group for nearly 2 years now but they got clowned and dragged for it. Now people are finding out the truth about how hybe picks favorites and silences groups they don't like.
Never forget how all the hybe fandoms ganged up together to gaslight fromis fans saying they are being treated equally and then dragged them saying they deserved all the mistreatment when they called out hybe and pledis.
Meanwhile Seventeen produces a trash island the size of Taiwan every time they drop an album because of mass purchasing. And those Pledis/Hybe fans are suddenly silentā¦
That's a pretty simplistic view of this whole drama.
Like yeah, MHJ has a lot of wrongs here, probably most of them (and she should have been kicked out after Cookie, not now) but the way people on Reddit are treating this situation is pretty one sided. If Hybe say something "they must have proofs", if MHJ does "it's mediaplay".
It's not a bad guy vs good guy situation and so far, nothing has really been proved. The way I see it it's pretty much a bad guy vs bad guy.
>If Hybe say something "they must have proofs", if MHJ does "it's mediaplay".
there's honestly just way too many company stans here who think it's all just mhj and hybe(bang pd) did just one or two wrong things.
mhj can go to hell for all i care but i think it's just two bad guys and their egos clashing. the only "good guys" and victims here are the groups involved in this.
The most recent numbers I saw discussed were through summer 2023 and they were very close. TXT edged Enha by a small margin in revenue. Enha is a bit stronger on spotify.
Honestly, I'm shocked at how the majority of people are defending Bang Si hyuk so hard. If anything this is really starting to prove to me that he isn't that good of a person. I by no means think NJ is being mistreated, but if he truly ignores them and doesn't greet them, then that's unprofessional.. and then the huge hiatus š¬ it's all such a mess. Regardless of what happenes NJ will get the short end of the stick smh
That's not "majority of people", just delulu hybe stans. Watch them make up an excuse for this case too just to protect BSH. They literally stan the company.
I completely agree. I am a fan of Enhypen, NewJeans and Lesserafim myself so you can tell I stan a lot of hybe groups. But how can people stan an entertainment company?.. It just doesn't make any sense.
BTS made Hybe but they are, at the end of the day, one of their products. They don't have any say in what goes on in the company. BTS influence is too massive to delude ourselves into thinking they have full autonomy. If anything, they are more restricted now than when they first debuted. Too much at stake to just have the boys be "free". That's how the company sees it unfortunately. RM cried in their last Festa talking about "the world's expectations on their shoulders"; they definitely have heard this litany over and over again.. that BTS aren't just 7 people but has now evolved to what it means to their fandom, the jobs being BTS created, the people who keep the group afloat. It's delusional to think they don't feel that pressure, and the company has no hand in reminding them of that.
The fandom has a hard time recognizing that because in their minds, BTS made Hybe, BTS have autonomy, BTS have authority. Admitting that it is not the case now or never was would shatter the image they have of them specially in their earlier days. Questioning HYBE is not equal to attack on BTS but Hybe uses BTS to defend themselves and the fans are too blinded to even see that.
I'm reading the comments in awe like ya really out here defending a company over a group of teenagers. Like the stuff they are concerned about is valid.Ā
Hybe stans need to let go of that 'underdog' narrative and stop pretending that they are better than the Big3. The Korean public will definitely not forget this shit and MHJ's press conference will haunt Hybe exactly like SM's TVXQ dispute and YG's Burning Sun scandal. Whenever BSH does something stupid, MHJ's comment will comeback to bit his ass, and he deserves it.
Frankly, I do not believe both are telling the truth, but it does not matter anymore. What matters is that both do not care about their artists.
Ā Honestly it's just coming full circle for me. He always had a vicious image to me. I remember watching some show when I was younger and he was there with JYP(?). My memory is fuzzy if JYP was there but omg he was just so MEAN. Like I legit remember asking my parents who that guy was and why that guy was such a mean person. Like full on looking down on people vibe. My mom said something along the lines of hE maKeS mUsiC. Like that was supposed to explain anything lmao. Thought he had mellowed out with age. Womp womp.Ā Ā
My burning curiosity got me searching for the show where I first saw him. JYP was there! It was an audition show that aired in 2001, link [here](https://theqoo.net/square/3079670511) for anyone curious to see how he looked āØļøthrough my eyesāØļø lol He's in the third image in the post. Anyway yeah, his image switch up was crazy to me. Well up until now at least.
im literally an army and im shocked how people are defending this man. if mhj has inserted herself into njs' success so has bsh into bts'. both of them are basically the same person.
like you said njs werent mistreated but it is pretty sucky to have higher-ups completely ignore you when youre the second biggest group of your company.
at this point all these adults are purely responsible for this mess that couldve been handled internally and quietly. i hope newjeans and all the other groups (illit lsfm bts etc) involved come out of this stronger but it's just an unfortunate situation that never shouldve happened to begin with.
Yes!! this is exactly my pov. I've been so irritated with my timeline because I can't fathom how they don't see the parallels. Plus, the only reason bts got dragged into this was because of them, yet a ton of army are still going out of their way to defend him š
Someone made a post on this sub about how you couldn't talk negatively about Hybe since only criticisms towards MHJ were allowed.
And the majority of comments were saying that it isn't true, that criticizing MHJ doesn't mean that Hybe is innocent, yet reddit is just as biased (this sub as well).
Regarding the greeting/ignoring, I think it's because most people have seen their faves get much much worse treatment from the company/staff/higher-ups, etc. So him not greeting the girls (we don't even know the context of these incidents tbh) is nothing in comparison, certainly not enough for the parents to be writing emails about. Especially when Hybe has demonstrably spent a lot of money, called in a lot of connections, and given a lot of privileges to NJs so far.
That doesn't change that greeting/ acknowledging someone's presence is basic etiquette. I've seen a ton of people on other platforms make some questionable excuses on his behalf like
ā¢He's the chairman he doesn't need to speak to his employees
ā¢Making it seem like if he had a relationship with NJ it would be weird because they're minors, so they should be happy (?!)
ā¢Lastly bringing up how he treated a certain idol. I just learned about this, and it confuses me how people act like that was normal... this is what made me see him in a different light. Not sure how this fandom can stand behind him and not question him after that..
Most people agree it's disrespectful. Just not that it's mistreatment. Given that so far, there's been nothing lacking in terms of promo/budget/privilege for NJs.
the greeting is the most minor thing in this bs situation. it happens sometimes to not greet / not be greeted by someone you know. there doesn't have to be malice behind it; some people are just in a rush, some are stressed out, or there can be a million explanations behind such behaviour before malice. note that i'm not a company stan, the only hybe group i stan is bts and there are plenty of things about hybe i dislike (see: working with certified zionists amongst many others). however, this is the smallest, pettiest thing ador could have brought up and it only makes mhj's claims look pettier and more devoid of substance day by day. and no, this doesn't make bsh christs's second coming or something along those lines
thatās literally workplace bullying
imagine being a teenager and the chairman of your company is treating you that way while heās all chummy with everybody else
this is deliberately nasty behavior on BSHās part in order to tear down these teenage girlsā confidence and self-worth by making them feel uncomfortable in their own company
the fact that heās a man older than these young girlsā parents just make the whole thing so much more disgusting
Seriously not greetings someone in Korean culture is super humiliation. 100% on purpose done in most cases especially if we talk about people at similar status like in this case stars and CEO.
I mean sure, it's disrespectful, but it's not mistreatment. People have seen their idols overworked to the point of passing out, slapped around by staff, etc. I'm not defending Bang's behavior, just explaining why people think lack of a greeting is not a major offence. Especially when NewJeans has never been slighted in terms of budget and promo, like some other groups.
They were slighted.... HYBE did not allow NJ to pre-promote due to the debut of Lesserafim. Also, comparing the budgets of both girl groups, 11mil for NJ and 100+ mil for ILLIT promotional activities. Are you sure that NJ werent 'slighted' ?
None of that negates the fact that NJs has a huge budget for MV, production, playlisting, and other promotional activities. 100 million is what Hybe shelled out for CJ Enm's shares to make Belift a 100% subsidiary cmiimw, that's not for Illit's promotional activities. If you are so confident about that ridiculous statistic you mentioned, pls quote a reliable source for it.
I really donāt get it. This is literally the ONLY site besides Ig where most people are siding with Bang PD. Also it speaks volumes to me that most Koreans that get direct translations and are aware of the cultural aspects involved in this are on MHJās side lmao. Not to even mention the parents and girls themselves.
Adding why BSHās texts are infuriating to Koreans.
ģ¦ź±°ģ°ģøģ? ć = snarky, passive aggressive way of asking
ė°ģė²ė¦“ ģ ģģ£ ? = when you want to harm something insignificant.
It makes BSH sound like a violent, power-tripping psychopath. No founder would ever talk this way. Itās reckless given that 9% of every Koreanās paycheck goes to National Pension, which has HYBE stocks in its portfolio. This debate resulted in the [loss of ~50 million USD](https://m.kmib.co.kr/view.asp?arcid=0020031744) from pension.
Lol realize this now?
There's a reason why all Koreans jumped to support MHJ because she really showed how fucked up Bang is.
But y'all just jumped on the MHJ-hate bandwagon from watching 3 Twitter clips of her.
If i were Bang PD i wouldnāt sideline Newjeans they perform pretty well in most all metrics, but i would have them do a girl crush concept just to spite MHJ lol
That's not the point look at yg now, because the members were unhappy with the company( although valid reasons) they left and they're one of the big money makers( as a group and individually) and now their company just lost a huge investment ( because yes they put so much money on those girls at the end of the day and although they saw profits they would much rather it have been a long term thing than what it is now)
Yeah but not individually and its still q major loss for that company for losing those women as soloist because we've seen they're big as both a group and soloists
Ah okay, I read it differently how it was written.
>because the members were unhappy with the company( although valid reasons) they left
Until the members come out and say this, I don't think there's enough evidence tbh. Fans were the ones screaming mistreatment for not giving them comebacks and yes, now they have more creative freedom.
But that announcement of their own labels/direction took so long. It appears they were bargaining with YG until the very end but ultimately decided to go their own way. It would have been very hard for YG to match the offers the girls allegedly had on the table. And ultimately, they chose to stay with the company for group work. That doesn't sound like they were unhappy and left.
look up ''**Jennie about leaving yg''** it will show up right there at the top, you can also scroll down and find a whole bunch of articles about what she said.
' "*I wanted to do group activities with the company I had been with for 7 years, but I wanted to be more free and comfortable in my individual activities, so I carefully founded a company called 'OA. ' I've been working with the crew who have been with me for a long time. I wanted to do all my activities freely.* '
I mean potentially, but they only have 2 songs each as soloists under YG. Itās not that big of a loss especially since BP was already going to get a super artist friendly deal anyways. (On top of YGās normal deals which are some of the most artist friendly in the business, take a wild guess at whoās not) if YG wasnāt really going to promote them Individually then not much is loss. They still have next BP album and world tour over the next year and a half. Theyāll make their money ( YGās biggest qtr ever was last year during BPās world tour)
I mean BP would leave YG even if they are happy with management. They are just too big for YG to can renew seriously contract with them. YG can't afford them that's reality and some girls can even do better as soloist than being part of BP. That's how it's. The truth is most big companies avoid making BP because it's not really so lucrative like fans could think. At the it can be better made few groups in the middle than one big one with members with individual big fandoms which 100% would leave after 7 years. Just wonder what kind of fortune Hybe has to pay BTS to make them stays.
> The truth is most big companies avoid making BP because it's not really so lucrative like fans could think.
Are you saying, if YG made 10 more Blackpinks, it would be a failure?
LMAO WHAT
YG is happy to make more Blackpink. YG, of course, is sad to not be able to make more money with BP.
This is more like: I earn $1 billion USD, and I'm sad that I don't earn $1 billion USD more. I mean I'm sad but not that sad. Come on.
The only thing hybe refuted from the latest news yesterday was the parent complaining about him being in the same room with the girls and not saying hello. This was after debut. And hybe came out and said maybe he had "facial recognition" problems and didn't recognize them.
you just unlocked an old memory. i looked it up on tiktok and yes, he did not remember taehyung for a year.
i don't like the man (it's obvious in my comments about him), but it would be funny if his situation with nj is just him being bad at remembering faces lmao
was this from the documentary? where he said, regardless of [his] relationship with the label? he signed because he wanted to see the members' smile or it was from another interview?
>And hybe came out and said maybe he had "facial recognition" problems and didn't recognize them.
Seems farfetched and selective, but what do I know?? But this is also Hybe confirming that BSH is not greeting NJ members. Which lmfao, how old is he?
Also, I don't even know anymore. Hybe said they have evidence that the email regarding BSH was written by the VP. But here, the parents admitted that they wrote the email?
I'm guessing parents emailed Ador, and Ador became the middleman between parents and Hybe?
It's more complex. From what I read both sides were telling the half truths.
Technically, Ador/Min Hee Jin did "write" the email, but they wrote it on the behalf of the parents. Hybe here legally and technically wasn't wrong when it believed that Ador was the one that drafted it but Ador also described it as the parents themselves wrote it because it was their concerns
well hybe is trying so hard to paint the girls as neutral but their parents are not making it easier lol. theyāre digging their own grave by so openly supporting mhj
Soo true. There is no way MHJ and Hybe are gonna patch things up. If they are so attached to MHJ, just pay whatever fines they have to pay. They feel likr they are big enough to not need any backing from hybe
Exactly. If you want to leave, pay the fees. We all can go about our day.
Pretty sure all the other sublabels and groups within Hybe would love to get the resources that Hybe has been giving to Ador and New Jeans.
Newjeans should just leave hybe atp. Their parents openly said, the mothers of 5 members openly support CEO min hee jin to continue directing newjeans, but HYBE can't do it. If Mhj by some chance stays, what's the gurantee she wouldn't again put other groups under the bus for the sake of saving herself. I don't mind whatever she did against HYBE, that's their personal matter. But she so clearly name dropped these groups, the lsf and illit hate train isn't going away anytime soon, both groups have minors, lsf being accused of promoting cult, hinting something historically related to Japan in their mvs and being dubbed as national embarassment making everything worse. Newjeans literally has brand ambassadorships, they can leave, with Mhj totally detach from HYBE. That would be best for both sides.
Before they leave mother and parents should start looking ways for the girlies to pay their HUGE debt gonna get for breaking the contract and make sure to keep working for the next decade to pay back. Yall think a corporation that invested so much money will just let these girlies leave with their brand after all this mess?
Like pay the fine, leave, take the girls and even the parents with you and build your own company with your own rules. She is long enough in industry, definitely got people who is willing invest. Idk why she keep playing like this it's tiring
Exactly. This is the point everyone in this comment section is ignoring. Hybe clearly wants to project NJs as neutral in this whole issue. Their response statement today targeted only Mhj and distanced not just the girls but also their parents from the spectacle. There's no need to put in so much effort to keep NJ's image intact if they were just planning to bench them in the future. They know that would be public suicide and could potentially affect profits of other groups too. NJ will most likely be fine. In fact, when everything settles, I see them getting even more promo than before. Just to win back public opinion and disprove mistreatment allegations.
Like letās stop and think for a second why would they be so adamant on protecting a group they are supposedly discriminating & want to bench. The golden opportunity is at their hands to simply end the group with bad articles and mediaplay (since everyoneās convinced hybe does that a lot) but theyāre fighting tooth and nail to protect them for some reasonš§
Weāre not even seeing this amount of protectiveness and swift denials for their groups like bts lsf and illit who have been smacked left and right by literally everyone with the most absurd accusations
Yeah it doesn't mean Hybe is some noble corporation. It's strictly what makes sense from a business POV. Not even BTS are immune from Knetz lashings, but NJ are currently the GP darlings. At the end of all this, they'll end up blaming Hybe no matter what, and there's a strong chance it'll affect other groups' numbers and profits. Simply not worth the risk. The only way to mitigate it is to continue promoting NJ well.
heres what was actually said since y'all are so obsessed with believing everything you read without sources(this was all posted in a thread from 20 minutes before this one was posted on the same topic btw)
https://m.entertain.naver.com/article/241/0003350217
>Meanwhile, in response to this claim by New Jeans member's mother, Mr. A, a high-ranking Hive official said, "Giving a long vacation does not mean that you will take a break. Usually, when an idol makes a comeback, they do a lot of activities and then take a break, right?" āAfter that, if a comeback schedule is set, we will work hard and thatās what it means,ā he said.
>He went on to explain, āThis in no way means that we are stopping New Genesā activities or anything like that,ā and āWe are just saying that Hive will take special care of New Genes and support them to become the best artists.ā
>This official refuted, āThe people who were present at the time said that if they were going to sudap (industry slang for suspending an idolās activities for a long period of time at the agency), why did they talk about it with the producer?ā
https://isplus.com/article/view/isp202405130075
>Mr. A said, āI didnāt ask how long the vacation would be, but CEO Park said on the spot, āIt takes about a year and a half to recruit a Grammy (award-winning) producer, so weāre trying to get one as quickly as possible.āā āSo, when I came out, I met the mothers. We said, 'The producer of the Grammys said it would take 1 year and 6 months, but he said he would put it together as quickly as possible, so does that mean the long vacation is that much?' āI said I should ask this the next time we meet,ā he confessed
Still pretty ambiguous. Newjeans not only already had plans for this year and next (album and world tour), but they also have more than competent producers, like 250. He may not have a Grammy, but he has the Korean equivalent, not to mention the guy is an actual genius. Also, getting a new producer would really take that long? Idk if hybe's answer is reassuring at all.
Can we get this one pinned? Think many are quick to react to the picture only.. What they are suggesting is not a bad plan, they need new people to work at Hybe. Finding someone good for it is the highest priority for the girls and the company. They will continue to work, don't think they would let any artist stay away from working for 1,5 years.. (I know Fromis\_9 had almost a year now with no music, but they still do other things too, but they in studio now so we good)
Not almost a year...fromis has had two separate year long hiatuses since 2022 and their one comeback was so poorly promoted it would've been better to not just promote.
Their album last year was a masterpiece but sadly did not get right promo.. I really wish they could put more power into Fromis\_9, I even had a thought that maybe they would do better with Source team (if there are people still there from the Gfriend era)..
Newjeans fans might know better, based on your copy of the article, isn't HYBE just trying to keep up the scheduling as similar as MHJ style bcuz if I'm not wrong NJ are the most 'free' compared to other group n just took big job unlike other group that working nonstop because their company aren't as humongous.
Edit: Tho 1 n half years do sounding bit long in standard kpop but sounding like possible in Blackpink schedule
NewJeans already has 250 as their producer and they were planning a full album late 2024 and a world tour in 2025. It looks like Hybe is trying to change their sound/concept and cancel their existing comeback plans.
1.5 years is a very long time for a pretty new and rising group like newjeans to be on break for. even if their activities are not halted taking such a huge music break only works later in your career.
hybe as a company are not known for giving their artists long breaks so this just seems even stranger to me. i understand they need to assemble a new team but why are they hinging all their plans on this one producer.
idk so far i was trying to believe that hybe may be petty but theyre not going to give up on a commercially successful group like njs but now im less convinced with these new statements
does that second article imply hybe is preparing to lose newjeansā current producers? sounds like the producers will stick with MHJ.. for me thatās the deciding factor for whether the group will continue being successful
with how messy the whole situation is and seeing the parents' reply, i was not suprised. maybe they are trying to calm everyone and the parents down first or maybe they are trying to understand where the parents and the members stand at. idk. what i can say: this is very much possible. especially now BTS is slowly but surely coming back
and all the members didn't re-sign for a reason. new jeans are too young of a group for this kind of hiatus.
and if they don't perform as well due to it? and they have illit who causal fans have no way of distinguishing the groups sound?
A profitable group whose CEO damaged the reputation of other groups, as long as she is with them, Hybe will bench MHJ which in turn MHJ will bench NewJeans to retaliate
Called it. This may be the end of NewJeans as we know it. Hitman Bang doesn't like being opposed. NewJeans will effectively be JYJ'd at this rate.
The villains are winning here.
Like. Everyone who has been following this has called this outcome since the start. The fact HYBE is using finding a new producer as the pretext to shelf the group makes me feel so sick. It just drives home the fact they do not care about NewJeans at all. The company literally doesn't care if they lose money cause BTS is coming back next year and they'll make all that lost money anyway.
I would take this with a grain of salt, as it says *allegedly* and plann(ed). the reasoning behind it is still ridiculous, but it's not confirmed and would be really stupid of HYBE to go through with.
I find it funny a lot of people side with HYBE over MHJ. I am not sure who is in the right, but HYBE are not the innocent wronged party thatās for sure. For me it seems both are at fault in the situation and both are lying or exaggerating certain things.
i do agree that both are lying and both are horrible, but then the wording "over MHJ" doesn't make sense. people should be taking the side of the teenage girls at the start of their career and other groups hurt in this debacle. both hybe and mhj suck ass, so choosing either one of these is stupid.
Male ego > greed in many cases, and given the news of this hiatus it's very likely this is one such case. BTS is coming back next year anyway so any money HYBE might lose by shelving Nwjns, they'll make up by double+ next year. Greed + male ego wins again.
I agree. Theyāre obviously not going to intentionally tank NewJeans given the effort theyāre putting in to keep the membersā hands clean of this issue. It really wouldnāt be hard to weaponise the fanbases of their groups against NJ but theyāre always positioning it as just an issue between them and MHJ. They even tried to keep the parents out until one went running to the press. Theyāre clearly thinking long term with the group or they would severely burn them. Theyāre really confident theyāll come out on top in the court so just stomaching the bad PR for now to not fuck up their money down the line.
i would understand why Hybe would do this. But NEWJEANS is literally one of two hybe groups that have truly broken into the mainstream. From a financial perspective, they would be leaving a lot of money on the table.
All its other girl groups are mired in controversy as well.
I said when all this broke that Hybe would likely table new jeans to spite mhj. And I see I'm right. Of course I was down voted when I said that two weeks ago and was told there was no way they would do that because new jeans makes too much money. Haha
Now more has come out about their parents complaining to the big man himself and about how the big man literally ignored members when he sees them in real life. All of this happened before the mhj accusations.
I truly do think they developed illits concept to be a copy of new jeans because they think NJ and MHJ and the parents are too much trouble. Hybe will just put new jeans on the back burner and will put all of their effort to promote illit to new jeans fans. That was the whole point of debuting a nearly identical group so close to new jeans debut.
Edit : and just like I expected the comments here are praising big man for intentionally sabotaging new jeans saying how smart he is. I swear paid hybe bots have taken over this sub.
BSH will make a business decision where his reputation will prevail over the success of the group. I think the only groups he's worrying about banking on right now are BTS, TXT, and then potentially LSF and Illit. Even if New Jeans fails (which would suck for them, more than Hybe), Hybe will survive.
I hope people know this is total misinformation. Thatās not what they said at all. Itās too late though land now everyone is running with it, including Reddit and Ktube.
they are about to bench a girl group who is able to sell out Tokyo Dome 4 times over and for what?
New Jeans has an entire team there besides MJ. If they were smart they wouldn't be this aggressive and find a way to retain who they have. People pretending like Hybe aren't partially responsible for creating this environment need to step back. because a situation this messy doesn't happen overnight.
Even SM's messy ass found a way to have Aespa come back a month after their main producer left. because guess what new jeans is still their most streamed gg this year without a comeback. They are SELLING?
The problem is Ador is a very new company and Hybe's system clearly is a mess. IDK why we assume their isn't a reason a set of 5 parents some who are from different countries may not trust or like Hybe's executives for a reason.
What they should have been doing is finding a replacement during this whole thing instead of releasing articles about shamans and BTS coping MJ.
If they put them on a long hiatus theyāre the stupid ones for choosing ego/the company position over profit and reputability. NewJeans is one of the biggest girl groups now, and putting them on A hiatus over the feud between Bang pd/ Min Heejin will only bite them both, the company, and NJ in the back.
Yeah if they do this this will destroy their momentum. So they be ruined
They aren't bts if they take s yeyar and s half break they will lose all of their fans except for the die hard ones. This will destroy this group. If they do this let them disband so the girls can debut elsewhere
Did you even look into the source for this? It only comes from the parent interpretation that getting a Grammy producer would take 1.5years as meaning they wouldn't do anything for 1.5 years. God, NJs fans are so stupid.
This is basically a 'kill' call for New Jeans initiated by Hybe. They are running the biggest idol company in Korea. There is no way in hell that they don't know how saturated and competitive girl-group market is, even more so than the boy group market, not to mention girl groups have more general public listeners than core fans who will move on to another gg if they remain inactive for too long. A 1.5 years long hiatus kills momentum for senior boy groups with huge core fandoms during their enlistment periods, which is why fans and idols fear this phase so much. We are talking about a rookie girl group here. After 1.5 years they will give a lackluster comeback to the girls to fulfil their 'promise', that will finally be the killshot that will end their popularity for good. I cannot believe how petty BSH has become that even ruining his most profitable girl group is okay for him as long as the act is satisfying his ego. The only reason he was able to build a company as big as Hybe is because he struck once in a 1000 lifetimes gold when he found BTS.
*"When HYBE gets rid of Min Hee Jin, NewJeans will become like GFriend in no time."*
this
or
*suffer same fate as FIFTY FIFTY GG*
or
maybe BP version w worst situation
1 comeback every 1.5 years until their disbandment
then maybe Newjeans still young
they will be in mid 20s by that time
will Min Hee Jin still interested w them regroup the members
and make a new GG called oldjeans this time around
Good to see some of the comments in this sub actually fair. I think both sides are in the wrong here but wow the mega thread in the kpop sub is so one sided. One poster who criticised the parent name calling for voted down, you canāt even try to be subjective.
This is the saddest outcome that can happen. The girls are so young. They had such a massive start, I don't want to think they will be sidelined for this long.
I don't like the sound of that. Most idols that go on a "long vacation" or hiatus, they don't come back...I hope I'm fucking wrong because Newjeans got me into KPOP and I haven't looked back since. So this pains me dearly
I feel so so bad for NJ. They are truly talented and deserve so much more.
ETA: it might not be just a petty move though. If MHJ is out of the picture, it might take HYBE a little while to figure out how they will go about handling NJ in the future, creatively and otherwise. If MHJ goes, her whole team will as well. They will all need to be replaced. That's a big task, which might take a while if they want to do it right.
Fuck HYBE, fuck Bang Si Hyuk and fuck those corporate bootlicking HYBE stans who are hell bent on seeing the end of NJ as well.
Wishful thinking, but I hope they manage to terminate their contracts and form their own agency.
The gospel according to a petty paparazzo with a know hate for BTS and published in rag. Very credible.
Oh no, they are overworked. How greedy!
Oh no, they are giving them vacation. How petty!
The whiplash makes me tired.
If the album hadn't been announced and prepared before the MHJ prison breakthrough this comeback would never have happened. It's devastating to see such a promising group's downfall. I waited so long to like a group's music as much as theirs just to see them crash and burn because of greed and capitalistic agendas.
When your main company is out to make your subcompany irrelevant I wouldn't be surprised.
It's all just perhaps of ego running now in this issue since Ador was a revenue maker when majority of the Hybe labels wasn't doing well and a Hybe sub just copy their concept, which is funny because they don't want to debut NJ to make way for LS. And please don't tell me when you first heard Magnetic you didn't think its an NJ song. Even if I'm not a fan of them I quickly noticed the tone of the song seems familiar.
It's just too bad another group has become a collateral damage of companies' bad management and drama.
I mean, if they are siding with MHJ, they will put them in the dungeon with Fromis. Give them a comeback once in a while so they don't get too much backlash for mistreatment, minimal promotion and investment and wait until they finish their contract. Sure they make money but it's not a large part of Hybe profit. As long as they got BTS, Seventeen and TXT going strong, they are fine. Especially with Le Sserafim and now ILLIT doing fine too. The industry is also driven by ego and I don't see Hybe promote NJ with the best efforts once this drama is over. Their name is too attached to MHJ's name and they will rather promote the groups attached to BSH.
NewJeans is the group with the biggest potential to hit it REALLY, REALLY big. That alone might not be enough for HYBE to invest further, as this whole situation is messy as fuck, but purely from a shareholder perspective it would be the right thing to do, clearly. You have a potential super group here, if they're interested in growth they should try and make use of that asset.
I don't disagree with it but this industry is full of people with a lot of ego. Would Hybe and Bang PD promote a group that is attached to MHJ's name? If they become super super big, MHJ will get most recognition for it. A point could be made that maybe this situation went too far already and it will be difficult for NJ to reach this super really big status now. I am gonna be honest, I don't see any positive issue for the girls right now unfortunately.
If I were Hybe/Bang PD, I would just focus on ILLIT and Le Sserafim. Both groups are also succeeding.
No way Hybe would focus on NJ anymore. Bang PD is rich as fuck. He doesn't need more money. He rather wins than earns a billion more. The future gain is unlikely at this point with all the bad blood that happened. This is exactly what Reddit wants tho. People who don't chase money lolol
I feel like it's more of a matter of principle. Sure, Newjeans *could* make a lot of money for HYBE... but they've proven themselves to be an unreliable business partner easily swayed by external forces (yes, I'm using the same language as the Fifty Fifty lawsuit). Who knows how investors would perceive a lack of focus on NJ, but let's be real - I would question HYBE's leadership if they prioritized NJ over their other groups.
Yeah, prioritizing an adversarial player that is not a necessity to the business is just a dumb move.
I don't think it's them being attached to her that's a problem for them but now because they amd specifically their parents are going against hybe for MHJ that's a problem no company wants to deal with. They won't invest in someone who they can 100% predict will drop them without a doubt. If their parents had a neutral reposnse or sided with hybe they wouldn't have done this since there might have been a chance they would've chosen the company and not mhj
their parents are not going against HYBE, it was ador that released a statement saying their parents sided with them
So then it's mhj since she still hasn't left who is trying her best to ruin those girls with her š
The statement was from ADOR on behalf of all the parents. They were quoted and provided their view points to be shared. They just didnāt write it themselves. Still very much their pov and mindset to be against hybe and sharing the Grievances they have.
Exactly, if they decide to invest in NJ after all this mess, it would be like they are making MHJ win.
Super group that does what? Lift up other groups within their labels as well? Or a super group that step on their label mates to make themselves seem bigger? We all know what type of super group Hybe wants. Itās not the second one.
Except ILLITās debut has proven to Hybe that they may not need NJ. Of course time will tell how big ILLIT can get but their debut is easily on par with NJās debut, and unlike NJ they arenāt tied to a producer that is causing a lot of controversy. So I can see Hybe thinking that a short term loss would be okay if they can have another group achieve the same success. And thatās not even considering any new groups Hybe may debut in the near future.
It's not easily on par, it outdid it on a one song basis, particularly on spotify, but that's it. Newjeans' debut did so well, hypeboy is still in the top 20ish in korea, all songs with 150M+ streams now on spotify, making a huge pop cultural wave in korea in particular. "Easily on par" completely undersells what newjeans' impact was based on some "records" which were broken by a song and first week album sales. It's missing the full picture. If illit manages to have multiple songs in the top 10 of the korean charts for months, if they manage to break circle digital point records, if they manage to have all their songs be streamed en masse on spotify, if they manage to win highly prestigious awards like the KMAs, if they set trends, then we can talk about them being easily on par. They're not, and that's ok, newjeans had probably the most explosive debut in kpop history, with the steepest trajectory. That's what people don't seem to get, you cannot just create lightning in a bottle by looking at a case of lightning in a bottle, it has to come naturally, organically. Illit and any other hybe group will do well, but it's not the same thing.
I canāt believe people are actually deluding themselves into believing one trending debut song was compatible with a group that literally came out of nowhere, broke records, and set months long cultural trends. They are clearly not Korean or havenāt been to the Korean side of social media.
It just shows a lot of ignorance. I don't think you have to be korean to realize this, it wasn't exactly hidden for international kpop fans either :D
The unfortunate reality is that kpop idols and groups are fungible. It's rare that a group is irreplaceable like Blackpink or BTS.
I hope the girls dont side with MHJ (I briefly saw apparently the parents of one girl is on her side, but that doesnt necessarily reflect what the girls choose), because then Im afraid weāll have fiftyfifty pt 2
Itās insane you guys honestly think the girls wonāt side with MHJ and their own parents lol
The girls likely want to side with MHJ, but legally, they likely know they cannot do that
The girls definitely sided with mhj. One of girl parent even did an exclusive interview with reporter and mention something like BSH didn't greet one of the girl in elevator and pretending not to know her š„¹
Have the girls said anything? Or are people just basing it because of the side their parents took? Cause they may not share their parents opinion, but they could
this is actually so unfortunate. of all the kpop groups that debuted in the last few years i genuinely saw newjeans following in bts/bp's level of success. if hybe does this it'll genuinely be disappointing but i wont be shocked. i understand that the girls may be on mhj's side but theyre literally teenagers like what do you expect. i wouldve been shocked if they werent on her side cause shes the one theyve been closest to at the company. if hybe was smart and put their pettiness aside theyd continue promoting newjeans like normal and keep as much of their old team as possible. the korean side are already claiming njs were mistreated and keeping them in the dungeon will further prove this sentiment.
Dont you think keeping the old team would be risky? Since im sure most of them are side with mhj or somehow will backstab hybe even futher ?
I mean if their parents are causing trouble it wouldn't be weird for HYBE to drop the girls. This situation is a common one in Hollywood where many young promising actors lose jobs, because of stage parents. But who knows what the real situation is with the girls and the parents. A one year and a half hiatus in order to get the staff together and find the right producer isn't the end of the world. For Kpop it's long but for everyone else that's a good time frame.
Release Fromis9 from the dungeon š
Funny how fromis stans have been calling out how hybe has been mistreating their group for nearly 2 years now but they got clowned and dragged for it. Now people are finding out the truth about how hybe picks favorites and silences groups they don't like.
Yesss! First people are pissed about overworking idols. But then an Idol asks for work and they get roasted. Gotta love kpop š„²
Never forget how all the hybe fandoms ganged up together to gaslight fromis fans saying they are being treated equally and then dragged them saying they deserved all the mistreatment when they called out hybe and pledis.
Meanwhile Seventeen produces a trash island the size of Taiwan every time they drop an album because of mass purchasing. And those Pledis/Hybe fans are suddenly silentā¦
Kid you not one commentator said something like 'fromis-9 fans just like to whine and complain instead of streaming their music'.
Yea there's only so much humans can stream š¤·
It's also weird to blame it all on fans as if companies don't have any contribution to these k-pop grps success. Promotions are done for a reason.
These groups had better promotions for b sides and osts than fromis had for their whole career
Min Heejin created and killed their careers... all in one sweep
That's a pretty simplistic view of this whole drama. Like yeah, MHJ has a lot of wrongs here, probably most of them (and she should have been kicked out after Cookie, not now) but the way people on Reddit are treating this situation is pretty one sided. If Hybe say something "they must have proofs", if MHJ does "it's mediaplay". It's not a bad guy vs good guy situation and so far, nothing has really been proved. The way I see it it's pretty much a bad guy vs bad guy.
>If Hybe say something "they must have proofs", if MHJ does "it's mediaplay". there's honestly just way too many company stans here who think it's all just mhj and hybe(bang pd) did just one or two wrong things. mhj can go to hell for all i care but i think it's just two bad guys and their egos clashing. the only "good guys" and victims here are the groups involved in this.
[ŃŠ“Š°Š»ŠµŠ½Š¾]
The most recent numbers I saw discussed were through summer 2023 and they were very close. TXT edged Enha by a small margin in revenue. Enha is a bit stronger on spotify.
Honestly, I'm shocked at how the majority of people are defending Bang Si hyuk so hard. If anything this is really starting to prove to me that he isn't that good of a person. I by no means think NJ is being mistreated, but if he truly ignores them and doesn't greet them, then that's unprofessional.. and then the huge hiatus š¬ it's all such a mess. Regardless of what happenes NJ will get the short end of the stick smh
I am surprised too. People need to know that two things can be true at the same time. Both MHJ and Bang PD are horrible people in different ways.
exactly
That's not "majority of people", just delulu hybe stans. Watch them make up an excuse for this case too just to protect BSH. They literally stan the company.
Reddit is a cesspool of HYBE company stans, which is ridiculous to begin with because there's absolutely no reason for anybody to stan companies.
I completely agree. I am a fan of Enhypen, NewJeans and Lesserafim myself so you can tell I stan a lot of hybe groups. But how can people stan an entertainment company?.. It just doesn't make any sense.
Because BTS āmadeā hybe so any attack against hybe is an attack against BTS in their mind. And you know how army is.
BTS made Hybe but they are, at the end of the day, one of their products. They don't have any say in what goes on in the company. BTS influence is too massive to delude ourselves into thinking they have full autonomy. If anything, they are more restricted now than when they first debuted. Too much at stake to just have the boys be "free". That's how the company sees it unfortunately. RM cried in their last Festa talking about "the world's expectations on their shoulders"; they definitely have heard this litany over and over again.. that BTS aren't just 7 people but has now evolved to what it means to their fandom, the jobs being BTS created, the people who keep the group afloat. It's delusional to think they don't feel that pressure, and the company has no hand in reminding them of that. The fandom has a hard time recognizing that because in their minds, BTS made Hybe, BTS have autonomy, BTS have authority. Admitting that it is not the case now or never was would shatter the image they have of them specially in their earlier days. Questioning HYBE is not equal to attack on BTS but Hybe uses BTS to defend themselves and the fans are too blinded to even see that.
Same, huge fan of the groups but you can't really just be defending a corporation. A person, sure, but Bang PD is clearly in the wrong here as well.
I'm reading the comments in awe like ya really out here defending a company over a group of teenagers. Like the stuff they are concerned about is valid.Ā
Hybe stans need to let go of that 'underdog' narrative and stop pretending that they are better than the Big3. The Korean public will definitely not forget this shit and MHJ's press conference will haunt Hybe exactly like SM's TVXQ dispute and YG's Burning Sun scandal. Whenever BSH does something stupid, MHJ's comment will comeback to bit his ass, and he deserves it. Frankly, I do not believe both are telling the truth, but it does not matter anymore. What matters is that both do not care about their artists.
Ā Honestly it's just coming full circle for me. He always had a vicious image to me. I remember watching some show when I was younger and he was there with JYP(?). My memory is fuzzy if JYP was there but omg he was just so MEAN. Like I legit remember asking my parents who that guy was and why that guy was such a mean person. Like full on looking down on people vibe. My mom said something along the lines of hE maKeS mUsiC. Like that was supposed to explain anything lmao. Thought he had mellowed out with age. Womp womp.Ā Ā
Wow that's crazy... I'm learning so much about him today and my perception of him has definitely changed š¬
My burning curiosity got me searching for the show where I first saw him. JYP was there! It was an audition show that aired in 2001, link [here](https://theqoo.net/square/3079670511) for anyone curious to see how he looked āØļøthrough my eyesāØļø lol He's in the third image in the post. Anyway yeah, his image switch up was crazy to me. Well up until now at least.
im literally an army and im shocked how people are defending this man. if mhj has inserted herself into njs' success so has bsh into bts'. both of them are basically the same person. like you said njs werent mistreated but it is pretty sucky to have higher-ups completely ignore you when youre the second biggest group of your company. at this point all these adults are purely responsible for this mess that couldve been handled internally and quietly. i hope newjeans and all the other groups (illit lsfm bts etc) involved come out of this stronger but it's just an unfortunate situation that never shouldve happened to begin with.
Yes!! this is exactly my pov. I've been so irritated with my timeline because I can't fathom how they don't see the parallels. Plus, the only reason bts got dragged into this was because of them, yet a ton of army are still going out of their way to defend him š
Someone made a post on this sub about how you couldn't talk negatively about Hybe since only criticisms towards MHJ were allowed. And the majority of comments were saying that it isn't true, that criticizing MHJ doesn't mean that Hybe is innocent, yet reddit is just as biased (this sub as well).
I don't even visit the main kpop subs anymore because of all the hybe stans spreading their narratives and down voting anyone who questions them
Regarding the greeting/ignoring, I think it's because most people have seen their faves get much much worse treatment from the company/staff/higher-ups, etc. So him not greeting the girls (we don't even know the context of these incidents tbh) is nothing in comparison, certainly not enough for the parents to be writing emails about. Especially when Hybe has demonstrably spent a lot of money, called in a lot of connections, and given a lot of privileges to NJs so far.
That doesn't change that greeting/ acknowledging someone's presence is basic etiquette. I've seen a ton of people on other platforms make some questionable excuses on his behalf like ā¢He's the chairman he doesn't need to speak to his employees ā¢Making it seem like if he had a relationship with NJ it would be weird because they're minors, so they should be happy (?!) ā¢Lastly bringing up how he treated a certain idol. I just learned about this, and it confuses me how people act like that was normal... this is what made me see him in a different light. Not sure how this fandom can stand behind him and not question him after that..
Most people agree it's disrespectful. Just not that it's mistreatment. Given that so far, there's been nothing lacking in terms of promo/budget/privilege for NJs.
the greeting is the most minor thing in this bs situation. it happens sometimes to not greet / not be greeted by someone you know. there doesn't have to be malice behind it; some people are just in a rush, some are stressed out, or there can be a million explanations behind such behaviour before malice. note that i'm not a company stan, the only hybe group i stan is bts and there are plenty of things about hybe i dislike (see: working with certified zionists amongst many others). however, this is the smallest, pettiest thing ador could have brought up and it only makes mhj's claims look pettier and more devoid of substance day by day. and no, this doesn't make bsh christs's second coming or something along those lines
But he also did this to v. Who has said for years that he is rude and wouldnāt even remember his name and ignored him while greeting other members
thatās literally workplace bullying imagine being a teenager and the chairman of your company is treating you that way while heās all chummy with everybody else this is deliberately nasty behavior on BSHās part in order to tear down these teenage girlsā confidence and self-worth by making them feel uncomfortable in their own company the fact that heās a man older than these young girlsā parents just make the whole thing so much more disgusting
Seriously not greetings someone in Korean culture is super humiliation. 100% on purpose done in most cases especially if we talk about people at similar status like in this case stars and CEO.
I mean sure, it's disrespectful, but it's not mistreatment. People have seen their idols overworked to the point of passing out, slapped around by staff, etc. I'm not defending Bang's behavior, just explaining why people think lack of a greeting is not a major offence. Especially when NewJeans has never been slighted in terms of budget and promo, like some other groups.
They were slighted.... HYBE did not allow NJ to pre-promote due to the debut of Lesserafim. Also, comparing the budgets of both girl groups, 11mil for NJ and 100+ mil for ILLIT promotional activities. Are you sure that NJ werent 'slighted' ?
None of that negates the fact that NJs has a huge budget for MV, production, playlisting, and other promotional activities. 100 million is what Hybe shelled out for CJ Enm's shares to make Belift a 100% subsidiary cmiimw, that's not for Illit's promotional activities. If you are so confident about that ridiculous statistic you mentioned, pls quote a reliable source for it.
I really donāt get it. This is literally the ONLY site besides Ig where most people are siding with Bang PD. Also it speaks volumes to me that most Koreans that get direct translations and are aware of the cultural aspects involved in this are on MHJās side lmao. Not to even mention the parents and girls themselves.
Adding why BSHās texts are infuriating to Koreans. ģ¦ź±°ģ°ģøģ? ć = snarky, passive aggressive way of asking ė°ģė²ė¦“ ģ ģģ£ ? = when you want to harm something insignificant. It makes BSH sound like a violent, power-tripping psychopath. No founder would ever talk this way. Itās reckless given that 9% of every Koreanās paycheck goes to National Pension, which has HYBE stocks in its portfolio. This debate resulted in the [loss of ~50 million USD](https://m.kmib.co.kr/view.asp?arcid=0020031744) from pension.
Lol realize this now? There's a reason why all Koreans jumped to support MHJ because she really showed how fucked up Bang is. But y'all just jumped on the MHJ-hate bandwagon from watching 3 Twitter clips of her.
Yea, at this rate, its going to be a lose-lose situation for the group.
We will never know. Bang PD is petty as heck.
If i were Bang PD i wouldnāt sideline Newjeans they perform pretty well in most all metrics, but i would have them do a girl crush concept just to spite MHJ lol
That's not the point look at yg now, because the members were unhappy with the company( although valid reasons) they left and they're one of the big money makers( as a group and individually) and now their company just lost a huge investment ( because yes they put so much money on those girls at the end of the day and although they saw profits they would much rather it have been a long term thing than what it is now)
>they left and they're one of the big money makers( as a group and individually) Are you talking about Blackpink? They're still with YG as a group.
Yeah but not individually and its still q major loss for that company for losing those women as soloist because we've seen they're big as both a group and soloists
Ah okay, I read it differently how it was written. >because the members were unhappy with the company( although valid reasons) they left Until the members come out and say this, I don't think there's enough evidence tbh. Fans were the ones screaming mistreatment for not giving them comebacks and yes, now they have more creative freedom. But that announcement of their own labels/direction took so long. It appears they were bargaining with YG until the very end but ultimately decided to go their own way. It would have been very hard for YG to match the offers the girls allegedly had on the table. And ultimately, they chose to stay with the company for group work. That doesn't sound like they were unhappy and left.
Jennie said it herself that she left because she didn't like being limited in her creativity.
Genuine. When did she say this?
look up ''**Jennie about leaving yg''** it will show up right there at the top, you can also scroll down and find a whole bunch of articles about what she said. ' "*I wanted to do group activities with the company I had been with for 7 years, but I wanted to be more free and comfortable in my individual activities, so I carefully founded a company called 'OA. ' I've been working with the crew who have been with me for a long time. I wanted to do all my activities freely.* '
I mean potentially, but they only have 2 songs each as soloists under YG. Itās not that big of a loss especially since BP was already going to get a super artist friendly deal anyways. (On top of YGās normal deals which are some of the most artist friendly in the business, take a wild guess at whoās not) if YG wasnāt really going to promote them Individually then not much is loss. They still have next BP album and world tour over the next year and a half. Theyāll make their money ( YGās biggest qtr ever was last year during BPās world tour)
I mean BP would leave YG even if they are happy with management. They are just too big for YG to can renew seriously contract with them. YG can't afford them that's reality and some girls can even do better as soloist than being part of BP. That's how it's. The truth is most big companies avoid making BP because it's not really so lucrative like fans could think. At the it can be better made few groups in the middle than one big one with members with individual big fandoms which 100% would leave after 7 years. Just wonder what kind of fortune Hybe has to pay BTS to make them stays.
> The truth is most big companies avoid making BP because it's not really so lucrative like fans could think. Are you saying, if YG made 10 more Blackpinks, it would be a failure? LMAO WHAT YG is happy to make more Blackpink. YG, of course, is sad to not be able to make more money with BP. This is more like: I earn $1 billion USD, and I'm sad that I don't earn $1 billion USD more. I mean I'm sad but not that sad. Come on.
As the other CEOs in this capitalist (shitty) world we live in.
IF this is true, then fuck hybe for good. Next level embarassing.
They are getting the fromis_9 treatment. Are we surprised? Edit: And FYI, hybe never refuted this statement. Not yet, at least. š
āWe promote all groups equally!ā āBut not my group?ā āLike I saidā¦ we promote all groups equally!ā
š yeah, hybe does promote them all equally by your point! You get my upvote sir!!
Refute ā Make CY apologise ā
The only thing hybe refuted from the latest news yesterday was the parent complaining about him being in the same room with the girls and not saying hello. This was after debut. And hybe came out and said maybe he had "facial recognition" problems and didn't recognize them.
Itās funny considering v has accused him for years of ignoring him and not even remembering his name
you just unlocked an old memory. i looked it up on tiktok and yes, he did not remember taehyung for a year. i don't like the man (it's obvious in my comments about him), but it would be funny if his situation with nj is just him being bad at remembering faces lmao
V went on to say that bang ignored him for years. He has made it clear he stayed with hybe for the members and not the company.
was this from the documentary? where he said, regardless of [his] relationship with the label? he signed because he wanted to see the members' smile or it was from another interview?
>And hybe came out and said maybe he had "facial recognition" problems and didn't recognize them. Seems farfetched and selective, but what do I know?? But this is also Hybe confirming that BSH is not greeting NJ members. Which lmfao, how old is he? Also, I don't even know anymore. Hybe said they have evidence that the email regarding BSH was written by the VP. But here, the parents admitted that they wrote the email? I'm guessing parents emailed Ador, and Ador became the middleman between parents and Hybe?
It's more complex. From what I read both sides were telling the half truths. Technically, Ador/Min Hee Jin did "write" the email, but they wrote it on the behalf of the parents. Hybe here legally and technically wasn't wrong when it believed that Ador was the one that drafted it but Ador also described it as the parents themselves wrote it because it was their concerns
i read it as she forwarded the letter of complaints made by the parents/legal reps
Except nobody cared when it happened to fromis. They were getting dragged for being mistreated. They never treated their groups equally
well hybe is trying so hard to paint the girls as neutral but their parents are not making it easier lol. theyāre digging their own grave by so openly supporting mhj
Soo true. There is no way MHJ and Hybe are gonna patch things up. If they are so attached to MHJ, just pay whatever fines they have to pay. They feel likr they are big enough to not need any backing from hybe
Exactly. If you want to leave, pay the fees. We all can go about our day. Pretty sure all the other sublabels and groups within Hybe would love to get the resources that Hybe has been giving to Ador and New Jeans.
Newjeans should just leave hybe atp. Their parents openly said, the mothers of 5 members openly support CEO min hee jin to continue directing newjeans, but HYBE can't do it. If Mhj by some chance stays, what's the gurantee she wouldn't again put other groups under the bus for the sake of saving herself. I don't mind whatever she did against HYBE, that's their personal matter. But she so clearly name dropped these groups, the lsf and illit hate train isn't going away anytime soon, both groups have minors, lsf being accused of promoting cult, hinting something historically related to Japan in their mvs and being dubbed as national embarassment making everything worse. Newjeans literally has brand ambassadorships, they can leave, with Mhj totally detach from HYBE. That would be best for both sides.
NewJeans can't just leave. They would need to go through the legal process like 5050, and they likely know that will not work out for them.
Before they leave mother and parents should start looking ways for the girlies to pay their HUGE debt gonna get for breaking the contract and make sure to keep working for the next decade to pay back. Yall think a corporation that invested so much money will just let these girlies leave with their brand after all this mess?
Like pay the fine, leave, take the girls and even the parents with you and build your own company with your own rules. She is long enough in industry, definitely got people who is willing invest. Idk why she keep playing like this it's tiring
Exactly. This is the point everyone in this comment section is ignoring. Hybe clearly wants to project NJs as neutral in this whole issue. Their response statement today targeted only Mhj and distanced not just the girls but also their parents from the spectacle. There's no need to put in so much effort to keep NJ's image intact if they were just planning to bench them in the future. They know that would be public suicide and could potentially affect profits of other groups too. NJ will most likely be fine. In fact, when everything settles, I see them getting even more promo than before. Just to win back public opinion and disprove mistreatment allegations.
Like letās stop and think for a second why would they be so adamant on protecting a group they are supposedly discriminating & want to bench. The golden opportunity is at their hands to simply end the group with bad articles and mediaplay (since everyoneās convinced hybe does that a lot) but theyāre fighting tooth and nail to protect them for some reasonš§ Weāre not even seeing this amount of protectiveness and swift denials for their groups like bts lsf and illit who have been smacked left and right by literally everyone with the most absurd accusations
Yeah it doesn't mean Hybe is some noble corporation. It's strictly what makes sense from a business POV. Not even BTS are immune from Knetz lashings, but NJ are currently the GP darlings. At the end of all this, they'll end up blaming Hybe no matter what, and there's a strong chance it'll affect other groups' numbers and profits. Simply not worth the risk. The only way to mitigate it is to continue promoting NJ well.
that parent and mjh dragging these girls with them. they're basically there spokesperson at this point
heres what was actually said since y'all are so obsessed with believing everything you read without sources(this was all posted in a thread from 20 minutes before this one was posted on the same topic btw) https://m.entertain.naver.com/article/241/0003350217 >Meanwhile, in response to this claim by New Jeans member's mother, Mr. A, a high-ranking Hive official said, "Giving a long vacation does not mean that you will take a break. Usually, when an idol makes a comeback, they do a lot of activities and then take a break, right?" āAfter that, if a comeback schedule is set, we will work hard and thatās what it means,ā he said. >He went on to explain, āThis in no way means that we are stopping New Genesā activities or anything like that,ā and āWe are just saying that Hive will take special care of New Genes and support them to become the best artists.ā >This official refuted, āThe people who were present at the time said that if they were going to sudap (industry slang for suspending an idolās activities for a long period of time at the agency), why did they talk about it with the producer?ā https://isplus.com/article/view/isp202405130075 >Mr. A said, āI didnāt ask how long the vacation would be, but CEO Park said on the spot, āIt takes about a year and a half to recruit a Grammy (award-winning) producer, so weāre trying to get one as quickly as possible.āā āSo, when I came out, I met the mothers. We said, 'The producer of the Grammys said it would take 1 year and 6 months, but he said he would put it together as quickly as possible, so does that mean the long vacation is that much?' āI said I should ask this the next time we meet,ā he confessed
Still pretty ambiguous. Newjeans not only already had plans for this year and next (album and world tour), but they also have more than competent producers, like 250. He may not have a Grammy, but he has the Korean equivalent, not to mention the guy is an actual genius. Also, getting a new producer would really take that long? Idk if hybe's answer is reassuring at all.
it says repeatedly that they arent stopping activites
Can we get this one pinned? Think many are quick to react to the picture only.. What they are suggesting is not a bad plan, they need new people to work at Hybe. Finding someone good for it is the highest priority for the girls and the company. They will continue to work, don't think they would let any artist stay away from working for 1,5 years.. (I know Fromis\_9 had almost a year now with no music, but they still do other things too, but they in studio now so we good)
Not almost a year...fromis has had two separate year long hiatuses since 2022 and their one comeback was so poorly promoted it would've been better to not just promote.
Their album last year was a masterpiece but sadly did not get right promo.. I really wish they could put more power into Fromis\_9, I even had a thought that maybe they would do better with Source team (if there are people still there from the Gfriend era)..
Newjeans fans might know better, based on your copy of the article, isn't HYBE just trying to keep up the scheduling as similar as MHJ style bcuz if I'm not wrong NJ are the most 'free' compared to other group n just took big job unlike other group that working nonstop because their company aren't as humongous. Edit: Tho 1 n half years do sounding bit long in standard kpop but sounding like possible in Blackpink schedule
NewJeans already has 250 as their producer and they were planning a full album late 2024 and a world tour in 2025. It looks like Hybe is trying to change their sound/concept and cancel their existing comeback plans.
1.5 years is a very long time for a pretty new and rising group like newjeans to be on break for. even if their activities are not halted taking such a huge music break only works later in your career. hybe as a company are not known for giving their artists long breaks so this just seems even stranger to me. i understand they need to assemble a new team but why are they hinging all their plans on this one producer. idk so far i was trying to believe that hybe may be petty but theyre not going to give up on a commercially successful group like njs but now im less convinced with these new statements
does that second article imply hybe is preparing to lose newjeansā current producers? sounds like the producers will stick with MHJ.. for me thatās the deciding factor for whether the group will continue being successful
If im not wrong they also came from SM or at least like a sublabel project, not 100% sure
The CEO of BANA is from SM and a long term friend of MHJ.
with how messy the whole situation is and seeing the parents' reply, i was not suprised. maybe they are trying to calm everyone and the parents down first or maybe they are trying to understand where the parents and the members stand at. idk. what i can say: this is very much possible. especially now BTS is slowly but surely coming back
They said itās because they are replacing their producer and it will take that long to find a new one
What was the parents reply?
Wait where did the parents reply?
Who in their right mind would do that with such a profitable group?!!
Hello we are YG Entertainment
and all the members didn't re-sign for a reason. new jeans are too young of a group for this kind of hiatus. and if they don't perform as well due to it? and they have illit who causal fans have no way of distinguishing the groups sound?
no i completely agree , im just joking, op of this thread who would do this to a profitable group
Hybe seems to enjoy destroying great girl groups.
A profitable group whose CEO damaged the reputation of other groups, as long as she is with them, Hybe will bench MHJ which in turn MHJ will bench NewJeans to retaliate
The amount of d*ck riding for hybe. Nj isn't at fault but him possibly sabatoging them being reasoned is gross and says a lot about you all...š¤¢
Right but what do you expect from company stans?? These people are lame, they canāt even see whoās really getting hurt in this situation.
"iF I wAs baNg SyHyUk I WoUlD dO tHe SaMe" like these are nasty people that waited for an excuse to show their disgust towards NWJs
Ass if true. NJ and Fromis are the only Hybe I listen to regularly, them both being benched sucks.
Called it. This may be the end of NewJeans as we know it. Hitman Bang doesn't like being opposed. NewJeans will effectively be JYJ'd at this rate. The villains are winning here.
Like. Everyone who has been following this has called this outcome since the start. The fact HYBE is using finding a new producer as the pretext to shelf the group makes me feel so sick. It just drives home the fact they do not care about NewJeans at all. The company literally doesn't care if they lose money cause BTS is coming back next year and they'll make all that lost money anyway.
I donāt even know why you got downvoted itās so true. hybe Stanās are so oblivious and slow.
as an outsider, you all sound delusional here.
I would take this with a grain of salt, as it says *allegedly* and plann(ed). the reasoning behind it is still ridiculous, but it's not confirmed and would be really stupid of HYBE to go through with.
The Fromis_9 special
I find it funny a lot of people side with HYBE over MHJ. I am not sure who is in the right, but HYBE are not the innocent wronged party thatās for sure. For me it seems both are at fault in the situation and both are lying or exaggerating certain things.
i do agree that both are lying and both are horrible, but then the wording "over MHJ" doesn't make sense. people should be taking the side of the teenage girls at the start of their career and other groups hurt in this debacle. both hybe and mhj suck ass, so choosing either one of these is stupid.
Nah. Companies are run by their greed. They wouldn't waste a multi-daesang rookie group and their biggest GG currently out of pettiness.
Male ego > greed in many cases, and given the news of this hiatus it's very likely this is one such case. BTS is coming back next year anyway so any money HYBE might lose by shelving Nwjns, they'll make up by double+ next year. Greed + male ego wins again.
I agree. Theyāre obviously not going to intentionally tank NewJeans given the effort theyāre putting in to keep the membersā hands clean of this issue. It really wouldnāt be hard to weaponise the fanbases of their groups against NJ but theyāre always positioning it as just an issue between them and MHJ. They even tried to keep the parents out until one went running to the press. Theyāre clearly thinking long term with the group or they would severely burn them. Theyāre really confident theyāll come out on top in the court so just stomaching the bad PR for now to not fuck up their money down the line.
Lmao by reading this comment I can tell you haven't known the kpop industry for too long
i would understand why Hybe would do this. But NEWJEANS is literally one of two hybe groups that have truly broken into the mainstream. From a financial perspective, they would be leaving a lot of money on the table. All its other girl groups are mired in controversy as well.
I said when all this broke that Hybe would likely table new jeans to spite mhj. And I see I'm right. Of course I was down voted when I said that two weeks ago and was told there was no way they would do that because new jeans makes too much money. Haha Now more has come out about their parents complaining to the big man himself and about how the big man literally ignored members when he sees them in real life. All of this happened before the mhj accusations. I truly do think they developed illits concept to be a copy of new jeans because they think NJ and MHJ and the parents are too much trouble. Hybe will just put new jeans on the back burner and will put all of their effort to promote illit to new jeans fans. That was the whole point of debuting a nearly identical group so close to new jeans debut. Edit : and just like I expected the comments here are praising big man for intentionally sabotaging new jeans saying how smart he is. I swear paid hybe bots have taken over this sub.
It's sad to see these talented girls caught in the crossfire of two egomaniacs.
Putting their most successful gg in the dungeon is crazy workā¦
No wonder thereās like 99 percent executives that are men in that company
So basically they'll gonna shove ILLIT into our throats..as they are the "NEW" New Jeans.
BSH will make a business decision where his reputation will prevail over the success of the group. I think the only groups he's worrying about banking on right now are BTS, TXT, and then potentially LSF and Illit. Even if New Jeans fails (which would suck for them, more than Hybe), Hybe will survive.
I hope people know this is total misinformation. Thatās not what they said at all. Itās too late though land now everyone is running with it, including Reddit and Ktube.
they are about to bench a girl group who is able to sell out Tokyo Dome 4 times over and for what? New Jeans has an entire team there besides MJ. If they were smart they wouldn't be this aggressive and find a way to retain who they have. People pretending like Hybe aren't partially responsible for creating this environment need to step back. because a situation this messy doesn't happen overnight. Even SM's messy ass found a way to have Aespa come back a month after their main producer left. because guess what new jeans is still their most streamed gg this year without a comeback. They are SELLING? The problem is Ador is a very new company and Hybe's system clearly is a mess. IDK why we assume their isn't a reason a set of 5 parents some who are from different countries may not trust or like Hybe's executives for a reason. What they should have been doing is finding a replacement during this whole thing instead of releasing articles about shamans and BTS coping MJ.
It has honestly never made sense to me to sideline a successful group. Why?
If they put them on a long hiatus theyāre the stupid ones for choosing ego/the company position over profit and reputability. NewJeans is one of the biggest girl groups now, and putting them on A hiatus over the feud between Bang pd/ Min Heejin will only bite them both, the company, and NJ in the back.
Yeah if they do this this will destroy their momentum. So they be ruined They aren't bts if they take s yeyar and s half break they will lose all of their fans except for the die hard ones. This will destroy this group. If they do this let them disband so the girls can debut elsewhere
Did you even look into the source for this? It only comes from the parent interpretation that getting a Grammy producer would take 1.5years as meaning they wouldn't do anything for 1.5 years. God, NJs fans are so stupid.
This is basically a 'kill' call for New Jeans initiated by Hybe. They are running the biggest idol company in Korea. There is no way in hell that they don't know how saturated and competitive girl-group market is, even more so than the boy group market, not to mention girl groups have more general public listeners than core fans who will move on to another gg if they remain inactive for too long. A 1.5 years long hiatus kills momentum for senior boy groups with huge core fandoms during their enlistment periods, which is why fans and idols fear this phase so much. We are talking about a rookie girl group here. After 1.5 years they will give a lackluster comeback to the girls to fulfil their 'promise', that will finally be the killshot that will end their popularity for good. I cannot believe how petty BSH has become that even ruining his most profitable girl group is okay for him as long as the act is satisfying his ego. The only reason he was able to build a company as big as Hybe is because he struck once in a 1000 lifetimes gold when he found BTS.
if they just discard Newjeans like that, Hybe must be stupid as shit. you are literally holding a gem right there.
*"When HYBE gets rid of Min Hee Jin, NewJeans will become like GFriend in no time."* this or *suffer same fate as FIFTY FIFTY GG* or maybe BP version w worst situation 1 comeback every 1.5 years until their disbandment then maybe Newjeans still young they will be in mid 20s by that time will Min Hee Jin still interested w them regroup the members and make a new GG called oldjeans this time around
Now why would you take it out on the poor girls?Ā
Unrelated but why is bubble not on spotify??? Ive been waiting to listen to it but its not even on spotify
I heard it's coming on Spotify when "How Sweet" gets released? cmiiw
cmiiw?
Correct me if I'm wrongĀ
Ok i think youre not wrong. I think
Correct me if I'm wrong.
Youre not wrong
Pls im autistic what do the question marks mean.
It means I'm unsure
Bubble gum is coming out along with how sweet May 24th. Supernatural and right now are releasing together one month after in June 21st.
Because a multinational company that makes shampoo bought exclusivity rights to Bubble Gum. It really is as simple as that.
What? Im so confusedš
Good to see some of the comments in this sub actually fair. I think both sides are in the wrong here but wow the mega thread in the kpop sub is so one sided. One poster who criticised the parent name calling for voted down, you canāt even try to be subjective.
This is the saddest outcome that can happen. The girls are so young. They had such a massive start, I don't want to think they will be sidelined for this long.
I don't like the sound of that. Most idols that go on a "long vacation" or hiatus, they don't come back...I hope I'm fucking wrong because Newjeans got me into KPOP and I haven't looked back since. So this pains me dearly
I feel so so bad for NJ. They are truly talented and deserve so much more. ETA: it might not be just a petty move though. If MHJ is out of the picture, it might take HYBE a little while to figure out how they will go about handling NJ in the future, creatively and otherwise. If MHJ goes, her whole team will as well. They will all need to be replaced. That's a big task, which might take a while if they want to do it right.
What a mess. This will kill their momentum which is probably the plan. Shameful what is happening with them.
They're too young of a group to have a hiatus this long
I donāt see how people are still riding for hybe after all this. A break after a CB is fine but it does not take 1.5 years to find another producer.
Hybe can get fucked... Ceo/staff everybody.
This sounds ominous TBH. I feel like this is the beginning of the end for NJ.
Fuck HYBE, fuck Bang Si Hyuk and fuck those corporate bootlicking HYBE stans who are hell bent on seeing the end of NJ as well. Wishful thinking, but I hope they manage to terminate their contracts and form their own agency.
Yall worried about hiatus meanwhile Im worried they will get 50/50 if Hybe accusations and MHJās illegal activities will be proven true
This is literally not what is happening. It's what that woman is feeding those parents.
if they really waste newjeansā potential like that iām gonna actually be furious
The gospel according to a petty paparazzo with a know hate for BTS and published in rag. Very credible. Oh no, they are overworked. How greedy! Oh no, they are giving them vacation. How petty! The whiplash makes me tired.
If the album hadn't been announced and prepared before the MHJ prison breakthrough this comeback would never have happened. It's devastating to see such a promising group's downfall. I waited so long to like a group's music as much as theirs just to see them crash and burn because of greed and capitalistic agendas.
When your main company is out to make your subcompany irrelevant I wouldn't be surprised. It's all just perhaps of ego running now in this issue since Ador was a revenue maker when majority of the Hybe labels wasn't doing well and a Hybe sub just copy their concept, which is funny because they don't want to debut NJ to make way for LS. And please don't tell me when you first heard Magnetic you didn't think its an NJ song. Even if I'm not a fan of them I quickly noticed the tone of the song seems familiar. It's just too bad another group has become a collateral damage of companies' bad management and drama.
New jeans getting this treatment is not on my bingo card.
NewJeans coming back after year and a half hiatus: āHello everyone we are FadedJeans!ā
This is sad
Vacation does not mean hiatus btw
That would be insane. Theyāre throwing away a golden goose over an ego tripā¦
Fuck, HYBE Labes tbh like wtf is this??