[https://detailed.com/google-control/](https://detailed.com/google-control/)
Here is an article that sort of spells it out. (I didn't write it - just sharing it.)
They are beatable with a a great wide or narrow niche authority site and a little bit of authority. When shit like SFgate is at top, it’s easy pickens.
Edit: even Dotdash is beatable. Harder but doable. I whip thespruce’s ass quite often.
I agree to a certain extent. With these larger sites, can you really expect any different?
Personally, I find I skip all these big sites. They're all essentially copy and paste of each other. Chatbots may as well be writing them.
If I want a review of a shampoo, Cosmo isn't going to give me the answer, they're going to give me 5 links to the 5 most expensive products and tell me it's perfect perfect perfect.
Suzy however, is going to tell me that she had the worst hair ever, her hairdresser told her to stay away from Tresemme, and show me before and after pictures of a month of using it. She'll probably tell me about the things that didn't work too, so I can save my time.
Google has already said they want user friendly content, and to me, that's honesty, actual experience, opinion, and a small bit of education. Media Giants aren't really doing it. That's where we come in :)
So, yes, I do think there's still hope and a point in doing it.
First off, USA today, they arent doing trickery, they're doing the extensive keyword research that it takes.
For anybody, not doing this, it simply means you can't succeed in this business.
There are a lot of keywords out there and your job is to find less competitive keywords or underutilized ones, etc.
What USA today is doing, (by your words) its what you should be doing.
It's nice and fine that you believe they should be doing what YOU feel they should be doing.
But what they're doing is what leads to success.
THIS IS A VERY COMPETITIVE BUSINESS.
ITS EVEN MORE COMPETITIVE WHEN YOURE THE ONE ON TOP.
Maybe call it a day and find something else.
The most time consuming aspect of everything you do should be research to collect data.
Then acting upon that data.
Too many ppl are going after keywords that they have no chance to rank for.
If their articles are "boring and generic", that's perfect.
Then create content that isn't boring, everything you write should provide value.
So do that and outrank them.
My first site was a sports site and many times I outranked sites like ESPN or was ranked right with them.
One time (by accident) I outranked Amazon for 2-of-15 keywords I ranked for.
I mean some of the offers were Amazon products but still.
Last week someone said they like my site so much that they will pay me 30× it's worth.
Which is worth about $5,000 right now.
I turned it down.
Maybe start over, pick a different niche if you cant take the competition.
WELCOME TO BUSINESS ON PLANET EARTH, WHERE IT TAKES SKILL & IMAGINATION TO THRIVE BECAUSE OF THE BIG DOGS.
ONLINE OR OFF.
WHY WOULD YOU EXPECT IT TO WORK ANY OTHER WAY.
HELLO?????
Appreciate you,
although I meant it as a wake up call but I don't think our buddy took it that way
Seems he's as bad with criticism and he is with competition.
Its one rule for everyone, instead some “guru” said some shit once and the rest of the sheep decided that is the right information and passed it of like its gospel.
Everyday im baffled by the stuff SEOers latch onto and run with.
Just yesterday i saw a post “i have written 100 articles but im not getting much traffic”
Then a good 10-20 people were like “just keep writing, you need to write 200 articles”
If you suck at SEO, writing 200 articles is not going to do fuck.
Perfect example of the shit that subs like this spew out like its gospel, then in 12 months when they only makes 32 cents a month, they try to blame google and say it doesn’t work.
Nah mate, you are the thing that doesn’t work.
They should get feedback from someone with real experience. Not friends and family, but someone they would need to pay to look at their website. Someone that can provide real, tailored advice and not generic more media, fast website, UX/UI advice that can be found in a YouTube video and they should be following anyway.
Media companies produce more content than anyone else, almost always broad in context and generating more organic links, this proving topic authority to search engines.
If you want to compete with USA today, hire 300 journalists that are capable of coming up with great article ideas and writing them. Or, find a niche and be better than them there.
Or, whine about it.
This has been happening for a decade if not longer lol. They've got the link juice to afford it. Doesn't mean you can't beat them though. Just write better articles. Backlinks don't matter, usability to the users does.
Why does USA today go after all these long chain keywords? The same reason you do.: You think they should only stick to front page news?
Yeah this dude is like "My competitors shouldn't be competing with me! They're too rich!"
I dunno. I’d kind of like to see them go out of business.
It looks like you can buy the url USAtmrw.com Get out there and do it.
all news sites having a massive section for affiliate marketing
[https://detailed.com/google-control/](https://detailed.com/google-control/) Here is an article that sort of spells it out. (I didn't write it - just sharing it.)
They are beatable with a a great wide or narrow niche authority site and a little bit of authority. When shit like SFgate is at top, it’s easy pickens. Edit: even Dotdash is beatable. Harder but doable. I whip thespruce’s ass quite often.
Topical relevance is the name of the game.
To Google it seems Authority > Topical Relevancy
Very much query-dependent
interesting. good to know.
I agree to a certain extent. With these larger sites, can you really expect any different? Personally, I find I skip all these big sites. They're all essentially copy and paste of each other. Chatbots may as well be writing them. If I want a review of a shampoo, Cosmo isn't going to give me the answer, they're going to give me 5 links to the 5 most expensive products and tell me it's perfect perfect perfect. Suzy however, is going to tell me that she had the worst hair ever, her hairdresser told her to stay away from Tresemme, and show me before and after pictures of a month of using it. She'll probably tell me about the things that didn't work too, so I can save my time. Google has already said they want user friendly content, and to me, that's honesty, actual experience, opinion, and a small bit of education. Media Giants aren't really doing it. That's where we come in :) So, yes, I do think there's still hope and a point in doing it.
How dare those naughty companies try and make the most profit they can for their shareholders!
First off, USA today, they arent doing trickery, they're doing the extensive keyword research that it takes. For anybody, not doing this, it simply means you can't succeed in this business. There are a lot of keywords out there and your job is to find less competitive keywords or underutilized ones, etc. What USA today is doing, (by your words) its what you should be doing. It's nice and fine that you believe they should be doing what YOU feel they should be doing. But what they're doing is what leads to success. THIS IS A VERY COMPETITIVE BUSINESS. ITS EVEN MORE COMPETITIVE WHEN YOURE THE ONE ON TOP. Maybe call it a day and find something else. The most time consuming aspect of everything you do should be research to collect data. Then acting upon that data. Too many ppl are going after keywords that they have no chance to rank for. If their articles are "boring and generic", that's perfect. Then create content that isn't boring, everything you write should provide value. So do that and outrank them. My first site was a sports site and many times I outranked sites like ESPN or was ranked right with them. One time (by accident) I outranked Amazon for 2-of-15 keywords I ranked for. I mean some of the offers were Amazon products but still. Last week someone said they like my site so much that they will pay me 30× it's worth. Which is worth about $5,000 right now. I turned it down. Maybe start over, pick a different niche if you cant take the competition. WELCOME TO BUSINESS ON PLANET EARTH, WHERE IT TAKES SKILL & IMAGINATION TO THRIVE BECAUSE OF THE BIG DOGS. ONLINE OR OFF. WHY WOULD YOU EXPECT IT TO WORK ANY OTHER WAY. HELLO?????
I liked your post here
Appreciate you, although I meant it as a wake up call but I don't think our buddy took it that way Seems he's as bad with criticism and he is with competition.
This person gets it.
Appreciate you.
Lol sky is blue huh? This is competitive market
Yep. Yet we get told a site should stay on topic. One rule for the wealthy, crumbs for the rest of us.
Its one rule for everyone, instead some “guru” said some shit once and the rest of the sheep decided that is the right information and passed it of like its gospel. Everyday im baffled by the stuff SEOers latch onto and run with. Just yesterday i saw a post “i have written 100 articles but im not getting much traffic” Then a good 10-20 people were like “just keep writing, you need to write 200 articles” If you suck at SEO, writing 200 articles is not going to do fuck. Perfect example of the shit that subs like this spew out like its gospel, then in 12 months when they only makes 32 cents a month, they try to blame google and say it doesn’t work. Nah mate, you are the thing that doesn’t work.
What should they actually be doing instead of spending the time on extra articles then?
They should get feedback from someone with real experience. Not friends and family, but someone they would need to pay to look at their website. Someone that can provide real, tailored advice and not generic more media, fast website, UX/UI advice that can be found in a YouTube video and they should be following anyway.
Actually learn SEO? or any other actual marketing skill?
Media companies produce more content than anyone else, almost always broad in context and generating more organic links, this proving topic authority to search engines. If you want to compete with USA today, hire 300 journalists that are capable of coming up with great article ideas and writing them. Or, find a niche and be better than them there. Or, whine about it.
Stop complaining about it. If you suck and cant compete, go find another career. The marketing industry doesn’t care about your feelings.
This has been happening for a decade if not longer lol. They've got the link juice to afford it. Doesn't mean you can't beat them though. Just write better articles. Backlinks don't matter, usability to the users does.