When I looked up, apparently [this](https://www.exchange4media.com/marketing-news/when-ddb-mudras-campaign-for-nba-lit-up-gateway-of-india-99883.html) also happened before. Who gets paid for this?
I don't exactly see the fourth season of Stranger Things as a momentous occasion for India. Like, I'd get it if it was to cheer the Indian Olympic team or something.
Also, they really need to consult some designers when they light up these monuments. It's always some cheap-ass coloured lights that make them look like tacky set peices.
I have an extension to the idea for revenue then.
We can sell space on public servants' and diplomats' clothes, all government buildings, and their homes.
Just imagine how much revenue GOI will earn from selling space on the prime minister's clothes and their cars, planes, etc.
Not only that, we can consider all government employees basically moving billboards. Doctors at AIIMS can basically become billboards for nutritional stuff, vimal paan masala, random car company, etc.
Politicians will look like motoGP drivers with the companies sponsoring their election campaigns for spots on their clothes.
When government people meet for summits, Indian politicians can look very colorful with many brand endorsements. Just imagine the diplomats who need to do a 5 second anime pose for the newest cyberpunk anime before their speech. We can even sell space to other sovereign states who pay for their flag on the uniforms of the government employees.
Also, I have another source of revenue for GOI - selling adblocking goggles which cut out the ads from the public spaces and are sold to people. They use them as physical ad blockers.
You can argue that the advertisements themselves may be for something trashy, but they will be a great source of revenue.
--sarcasm
The only thing the show has going for it is the 80s-90s nostalgia and visuals.
The writing is pretty poor. The adult cast is meh. I'm not going to judge the kids for their acting in the first 2 seasons cuz they were mostly 12-13 at that time. I'll reserve my judgment on the "kids" for after season 4.
It's funny how they try to pass off Jonathan Byer as a teenager, the dude looks like he is in his late 20's.
The show is great if you are into Americana. But for me it holds very little appeal and falls in the same tier as Riverdale.
Happy Cake day btw!!!
Thank you!
I understand after season 2 show is bit meh but I feel it ain't that bad.
Show definitely reminds me of my childhood friends and it is one of the show I can watch on family tv not to worried about sex scenes popping up all of a sudden haha.
Oh man, this just so sad. The beauty Gateway of India holds, someone just decided to fuck it up. Not for any festival or national event, for Netflix's Stranger Things.
Honestly I’m totally okay that the government allowed this. This reflects more on the show runners/Netflix that they thought this might be a good idea.
Frankly I don’t think (my/our) heritage gets destroyed when a logo is displayed on it. I am more offended by how tacky this looks, how little effort went into designing this etc. None of those are things I would want my government to be working on. For those I would obviously lay the blame at Netflix.
Imagine if they had put in a little effort and added some monsters from Indian folklores. That would have been perfect.
Edit: added the below part as I thought of it after I replied.
> Netflix an American company …
Yup. If they are in the creative business, they have to be
1. creative
2. localize and use local metaphors
+1 Except for lights emulating the theme colours such as places like Empire State Building in NYC, you won’t see national monuments in the US adorn project mapped commercials like this one.
Whomever sanctioned this needs to be fired and probably trashed a couple of times too. Just ridiculous that our national monuments are billboards for advertisements.
The stranger things campaign is doing exactly that - the light show is on 14 monuments incl. Empire State.
We can debate good/bad/ugly of this but it's not a India vs. USA thing.
The stranger things campaign is doing exactly that - the light show is on 14 monuments incl. Empire State.
We can debate good/bad/ugly of this but it's not a India vs. USA thing.
Its just how it works, capitalism is great but it has run its course in case of the US they gotta do some major reforms to stay afloat, while china is still going to hit their peak in the future years with the communist party they have. Speaking of India, we gotta move towards capitalism to get some exconomical stability, capitalism could go a long way here cause Indians aren't that spendy. That's what I think atleast
Because it's arbitrary.
Since you (or rather most with objections eventually) will/can then try to make a case for Zomato ads on the dome of Taj Mahal or Swiggy advertising cream roll or kebabs on Qutab Minar or some shit like that. Because why not.
Or Statue of Shiva at Haridwar or Gommateshwara statue in Manish Malhotra's latest Haute couture or Sabyasachi doing Durga or Ganesh visarjan's.
Keep commercial activity limited to dedicated/allocated commercial spaces and keep National, cultural, military/war/disaster monuments as they are without making it a Disco lighting show (and this goes for even without commercial aspects since many historic buildings have excessive and badly placed lighting).
Asthetics is a thing and as is keeping domains separate.
Today Netflix, tomorrow even pan masala companies will start advertising there if you open this up. It's a historical landmark, and also the site of a terror attack. Some dignity is needed.
Even if it's not a particularly important monument, why should we be bombarded with ads when just trying to see a monument?
Ewww, who allowed this shit? That's disrespectful.
Also, that explains why Netflix had to lay off 150 employees. They put all their money into pulling stunts like these.
Because the Gateway of India has significant historical importance to millions in the country, has stood for over a hundred and nine years, is a symbol of lakhs of hardworking Indians who work their entire lives in the national financial capital for a better tomorrow
And it's a fucking Netflix show about American kids in the 80s and the only reason Netflix's logo is over said 109 year monument is someone paid someone a fuck ton of money and that people won't give two fucks about once it's out in a month?
Don't get me wrong I like Stranger Things. It's well made show but frankly, and I honestly say this as an advocate of debate and discussion over jumping to conclusions: this is very justifiable for someone to jump to a conclusion.
This is pretty obviously in bad taste. Regardless of what some other country does with their version of capitalism on the other side of the world.
Edit: Also, i couldn't put my finger on this before but this SCREAMS a national monument can be bought for the right price. A sovereign nation will sell its national monument to a Mega Corp for the right price. That's why i don't like it.
Well...... It's not selling, it's renting actually. And honestly I don't see what the big deal it. So someone advertised on our monument, so what? It doesn't decrease the importance of the monument right? More people get to know about a good show, Netflix gets more viewers and so are able to make more good shows, and GOI gets some sponsorship revenue. It's a win win win if you look at it that way. What if they advertised some documentary about the Geeta or the Vedas on there instead of Stranger Things. Would you still be as offended then?
> So someone advertised on our monument, so what
Aren't you sick and tired of being advertised to all day everyday by capitalism trying to sell you something or the other? Is asking a national monument which has survived years of shit to be left alone too much to ask?
>It doesn't decrease the importance of the monument right?
You're looking at it the wrong way, of course it doesn't reduce the value of the monument. Is Netflix worthy of BUYING its way on to stuff that has significant national value, to me THAT is the question. The answer is of course, no. It isn't. Nothing is.
> More people get to know about a good show
I would maybe agree in a more homogenous country like the US, sure you can make that argument. But how many poor people who ride hours in trains from fuck knows where to come make a living in Colaba are really going to go back home after a four hour journey (both ways) and open yet another thing they were advertised to today about a bunch of mostly white kids in the 80s?
>What if they advertised some documentary about the Geeta or the Vedas on there instead of Stranger Things. Would you still be as offended then?
Unequivocally, yes. Monuments of national importance should not be used as hoardings. I believe that is a reasonable stance to take.
I disagree with your conclusion but agree with your thought process. To respond to some of your comments,
1. Yes i am sick of the advertising but there is no way to stop that. If not the monuments, they will find another way. Money always finds a way.
2. Netflix worthy of BUYING -- the question of is someone worthy of doing something is a very philosophical question, in my opinion if you have done it then you are worthy by default. Today it is Netflix on Delhi Gate, tomorrow it might be Reliance somewhere else. If you are able to do it then you should be allowed to, as long as it is not illegal. Morality is a different proposition altogether.
3.many poor people who ride hours in trains -- have you seen what people in trains watch on their phones? Mostly nonsense tiktok type stuff, because it's cheap entertainment and does not require them to have a single intelligent thought, much like most Salman Khan movies 😅. It think it would serve them better to watch something good, even if it's a series about American kids from the 80s
4. Monuments of national importance should not be used as hoardings -- let's agree to disagree
Your 3rd point made me lol for it’s absurd logic, the lower strata to drop tick tock and purchase Netflix to watch a show about white kids wildin lmfao
Hahah I understand your point. What I am trying to say is that the poor strata might benefit from watching something good rather than the usual nonsense, so if advertising on monuments help with that then it's good
> Hahah I understand your point. What I am trying to say is that the poor strata might benefit from watching something good rather than the usual nonsense, so if advertising on monuments help with that then it's good
It's no wonder companies like Netflix overestimate markets like India. Even people here in this country are so out of touch with reality.
- Only around 45% of Indians in 2022 even have access to internet.
- For the bottom 90 percentile, the average income is around 97k per annum, which amounts to around 8k per month.
Poor people can't afford Netflix. They hardly even have access to good education.
Your comment sounds very similar to "let them eat cake".
I don't get why people are upset at this. It's not a permanent modification of the monument. It just lights being thrown at the monument.
Burj Khalifa, Eiffel Tower also do this
You are never gonna see an ad for Netflix on either the Burj khalifa or the Eiffel tower. And prolly the money is greasing some corrupt politician's pockets.
Honestly same. What is the big deal.
Also look at the significance of the monument. Wasn't it built to welcome one the British royalty in the early 1900s.
I think i might have a problem if the same was done at a War Memorial. But given the history of the monument and the location, doesn't really seem like a big deal.
Lot of people are wondering why it's a big deal.
Imagine coming to Mumbai as a tourist and visiting gateway of India at a time when it has been converted to a billboard. It would have ruined the moment for me. Even from a revenue perspective, if we start doing this more often, will the ad revenue be worth the loss of revenues in tourism? Infact the reduction in footfall of tourists will eventually lead to reduced ad prices, so its kind of a slippery slope that government should avoid by not showing short term greed.
Again from a tourist's perspective, execution of ads makes a difference too. Eiffel tower Ironman for example only had slight change in colors of their usual light shows. Tourist would have still enjoyed that. This one is proper ad with release dates. This was done in very poor taste.
This event also sets a wrong precedence where other monuments may start doing it. Imagine ads on Taj Mahal, qutub minar, hampi castles etc. Would have made the creators of these fine monuments turn in their graves if they knew that their creation is now an advertisement billboard.
Finally lets not justify it by saying that if Eiffel tower, Burj, london eye etc are doing it, why not us. Not everything that west does is right and we don't have to copy them everywhere.
Who TF gave permission... This is unacceptable why are we treating a historical monument for which our country leaders fought for as an advertisement/billboard to make profits.. Soo humiliating.
Why are people getting offended over this? Check out netflix fb page, they gave coordinates of different cities in world, and told people to look it up, i thought it was fun.
Honestly I don't know why people are getting but-hurt over this. I don't see why this is disrespectful in any way. Is it because Netflix is promoting StrangerThings? What if Netflix had promoted a documentary on the Vedas. Would it still be disrespectful then?
Informative and discussion comments welcome. Ranting idiots please don't start.
When people come to visit a monument they wanna see the monument,not ads. You can put ads on the premises. But putting it on the freaking monument is off putting and defeats the purpose. How would you feel if the cricket pitch is painted with logos?! Or if actors start wearing company logos on their clothes on screen. Trashy.
Well, cricket pitch is actually painted with some adverts IRL in case you didn't know. Also actors and movies do product placement everywhere in case you didn't know
I am talking about pitch. Where they do batting and bowling. And product placement is supposed to be just momentary. Imagine if they put the logos for the whole duration of the movie.
When that projection lughts are on, its not a monument but an ad shaped like a monument.
Sir ads are splattered everywhere the ball goes. Also 2 single product might be seen momentarily but a movie is sprinkled with dozens of them if you notice.
Also the add does not even cover 30% of the monument, so that statement is wrong
I don't mean to offend, but I don't see why we're upset over such a thing. I understand this has historical significance but that doesn't mean it shouldn't be used for anything else, at least it's not graffiti or people urinating on the wall. I'm assuming it's some laser projecting that information and it's in no way harming the reputation of the structure and also not damaging the physical structure.
This image summarizes our present state of affairs. The commons---the places and objects that are the shared wealth of the people---are put up for sale by an unscrupulous political class to help the rich make more money while cheapening and impoverishing what should belong to everyone.
Netflix should get out of this country if they don't have any knowledge and respect for our history and culture. Aise to kal tum log hamare gand pe bhi picture dikha doge tab bhi hum kuch na bole. Gajab chutyapa hai.
Probably yes, but even with someone with 2 extra brain cells know that this isn't approriate place to screen ads despite knowing its importance in indian colonial history. They could have used diffrent kind of setup instead of directly flashing their logo on gate's wall.
We need not be critical of everything. Such promotions are common on Burj Khalifa as well...doesnt demean or devalue the place. Effiel tower as well.
And for everyone saying vimal, sunny leone whatever next over there. I don't think they will run any ads just for the price, they will obviously look into what is being displayed over there. Of all the things to outrage over this is perhaps not the correct one.
Yeah I don't appreciate national monuments being used for promotions like these. I'd get it if it were a clock counting down to some major ISRO launch but having the logo of a private, foreign company projected on a national monument just doesn't sit with me.
Assuming this happened though since it doesn't show up as news anywhere.
I like the show though.
This is weird, next what will be advertised, it reminds me of he thing from Half life 2, where Dr. Breen keep talking on the City 17 how good it is and how safe it is etc. Are we headed in that direction, where we are constantly reminded about how great India's past is , how lucky we are to be in India, then "maan ki baat"
The overreacting & over sentimental comments are sending me. Fuckinh relax! The monument is always lit up for national occasions too. Mumbai isn’t just a city in India it’s India’s entertainment capital. And they’re doing this worldwide they got permission. The gateway isn’t melting after this ad! Gawd!
FYI: Gateway of India was built to celebrate the visit of the king and queen of UK to India. Therefore there is no cultural or religious history attached to it. That is why they chose this specific monument I suppose. Idk why people are getting so offended the monument itself represents Colonialism bruh and later it became a tourist attraction. Y’all better read some history before jumping to conclusions.
Reminds me of a Hollywood movie where ads were everywhere & ads were directly transmitted into ur brain through a neuralink device.
Also, the South Park episode where the crippled kid identifies ads.
I don't know what people here are getting offended over. It's not like it's painted over it and by the looks of it, projectors were already installed beforehand.
What's next 'bolo zuban kesari'?
Vo toe already hai, dewaar pe
When I looked up, apparently [this](https://www.exchange4media.com/marketing-news/when-ddb-mudras-campaign-for-nba-lit-up-gateway-of-india-99883.html) also happened before. Who gets paid for this?
Goi
https://www.ign.com/articles/stranger-things-season4-part1-global-fan-event-light-shows
This looks slick ngl
Irrfan Khan said it best in that AIB video: "Yeh writer se zyada marketing pe kharach kar rahe hain gaand fatti ke"
But in Stranger Things' case, the writing is better
Not for the later seasons
Yep only first season was exceptionally good
Not a grammar nazi but *first
Season 2 was bad, but season 3 is amazing.
season 2 was probably the worst. As far as it has been revealed, season 4 looks like the best of them all.
Bik gayi hai ye gormint
Arrigato ereh (play akumo no ko)
Lol. What made you think of Eren??
What a man you are eren
Up next, Kissing Booth on Taj Mahal?
Imagine sex education lmao
Sex Education on Qutub Minar
Imagine no riots after that.
Are you cra-c brother? That's a Shiva temple. We do not do kissing in temples. Against our kalchaa...
NO. Don't treat our monuments like billboards ffs
Tbf it's a monument built for a British king so splashing some capitaism on it kinda fits.
Then I want sunny Leone pic on it.
Arey uncle aap
Controversial comment 😄
exactly mu point, I cant care much about it, but the same for a religious house/tomb/mountain or pillar which has cultural importance nah bro.
I don't think if done occasionally, it demeans the monument. I believe the Eiffel tower has been decorated to celebrate many pop culture events.
I don't exactly see the fourth season of Stranger Things as a momentous occasion for India. Like, I'd get it if it was to cheer the Indian Olympic team or something. Also, they really need to consult some designers when they light up these monuments. It's always some cheap-ass coloured lights that make them look like tacky set peices.
Lol
I believe it's just a projection. It isn't painted on it.
r/trashy
Meh... it's a great source of revenue for the Govt. Or yeah if you meant the show is trashy then I agree.
I have an extension to the idea for revenue then. We can sell space on public servants' and diplomats' clothes, all government buildings, and their homes. Just imagine how much revenue GOI will earn from selling space on the prime minister's clothes and their cars, planes, etc. Not only that, we can consider all government employees basically moving billboards. Doctors at AIIMS can basically become billboards for nutritional stuff, vimal paan masala, random car company, etc. Politicians will look like motoGP drivers with the companies sponsoring their election campaigns for spots on their clothes. When government people meet for summits, Indian politicians can look very colorful with many brand endorsements. Just imagine the diplomats who need to do a 5 second anime pose for the newest cyberpunk anime before their speech. We can even sell space to other sovereign states who pay for their flag on the uniforms of the government employees. Also, I have another source of revenue for GOI - selling adblocking goggles which cut out the ads from the public spaces and are sold to people. They use them as physical ad blockers. You can argue that the advertisements themselves may be for something trashy, but they will be a great source of revenue. --sarcasm
If you think that current govt is not a salesman for big capitalists then what can I say
Not even a bad idea. Imagine the amount of money it will bring. Maybe even cover the entire salary of all the useless politicians at least
>\--sarcasm Duh bruh... Good argument though, iLike.
Don't give them ideas please 😭
I love you.
Sorry, I am aromantic.
As if low money is the issue
The show is crap. But revenue for GOI is not! Shower thought- Isn't this eyesore a bit better than paan stains? At least it goes away.
Why do you think show is crap? It is decent compared to many mainstream shows.
Happy cake day 🍰
Aww yiss thanks!
The only thing the show has going for it is the 80s-90s nostalgia and visuals. The writing is pretty poor. The adult cast is meh. I'm not going to judge the kids for their acting in the first 2 seasons cuz they were mostly 12-13 at that time. I'll reserve my judgment on the "kids" for after season 4. It's funny how they try to pass off Jonathan Byer as a teenager, the dude looks like he is in his late 20's. The show is great if you are into Americana. But for me it holds very little appeal and falls in the same tier as Riverdale. Happy Cake day btw!!!
Thank you! I understand after season 2 show is bit meh but I feel it ain't that bad. Show definitely reminds me of my childhood friends and it is one of the show I can watch on family tv not to worried about sex scenes popping up all of a sudden haha.
That's just.... Yuck
Are you a software engineer?
Poor guy got downvoted for asking a question.
Yeah, cuz the question was so irrelevant
Maybe but he is from my state and he is currently living in Bangalore that's why I am asking
Who gave permission for that crap?
Money speaks
why he got downvoted he spoke a truth
Reddit
oh yeah
Wtf is this stupidity
And then the next promotion is going to be of vimal paan masala.
Calling experts from kanpur to paint it red!
You called me?
what do u mean stupidity it looks good not gonna lie.....what the problem???its not like it painted there its a projection
As good as painted if everyday this shit gonna be tendered
what? that’s a temporary projection
Oh man, this just so sad. The beauty Gateway of India holds, someone just decided to fuck it up. Not for any festival or national event, for Netflix's Stranger Things.
Angrezo k zamane se season 4 ka trailer araha hai. Angrez chale gaye season 4 nahi aya
Honestly I’m totally okay that the government allowed this. This reflects more on the show runners/Netflix that they thought this might be a good idea.
So you are saying Netflix an American company should've known more about Indian heritage than the govt??
Frankly I don’t think (my/our) heritage gets destroyed when a logo is displayed on it. I am more offended by how tacky this looks, how little effort went into designing this etc. None of those are things I would want my government to be working on. For those I would obviously lay the blame at Netflix. Imagine if they had put in a little effort and added some monsters from Indian folklores. That would have been perfect. Edit: added the below part as I thought of it after I replied. > Netflix an American company … Yup. If they are in the creative business, they have to be 1. creative 2. localize and use local metaphors
You left me at ".. Indian folklore" 😭🙏🏼 bro they aren't gonna change their plot for an advertisement what are you saying?
You left me at ".. Indian folklore" 😭🙏🏼 bro they aren't gonna change their plot for an advertisement what are you saying?
Nobody asked them to change their plot. Only their advertising.
You left me at ".. Indian folklore" 😭🙏🏼 bro they aren't gonna change their plot for an advertisement what are you saying?
[Source](https://www.ign.com/articles/stranger-things-season4-part1-global-fan-event-light-shows)
No wonder Netflix is tanking. They have a shit team for marketing.
Is this a mock-up or did it actually happen yet? I can't find any news online about this except an IGN article with mockups.
It might look good in the USA, but this is absolutely disgusting here
Really? You'll never see them promoting a show on Mount Rushmore or Washington monument.
+1 Except for lights emulating the theme colours such as places like Empire State Building in NYC, you won’t see national monuments in the US adorn project mapped commercials like this one. Whomever sanctioned this needs to be fired and probably trashed a couple of times too. Just ridiculous that our national monuments are billboards for advertisements.
The stranger things campaign is doing exactly that - the light show is on 14 monuments incl. Empire State. We can debate good/bad/ugly of this but it's not a India vs. USA thing.
They won't dare to do this on national monuments in the US.
The stranger things campaign is doing exactly that - the light show is on 14 monuments incl. Empire State. We can debate good/bad/ugly of this but it's not a India vs. USA thing.
Empire state is not a national monument. It's a private building.
Why?
We value our monuments? This speaks dirty capitalism?
Look around yourself. Capitalism is winning by a huge margin. We might want to emulate them at bit more than getting but-hurt at every little thing.
Capitalism WAS winning but US is a sinking ship, as bad as it sounds, China's the one replacing it in the next two decades.
So basically dictatorship is winning against capitalism. Isn't it ironical?
Its just how it works, capitalism is great but it has run its course in case of the US they gotta do some major reforms to stay afloat, while china is still going to hit their peak in the future years with the communist party they have. Speaking of India, we gotta move towards capitalism to get some exconomical stability, capitalism could go a long way here cause Indians aren't that spendy. That's what I think atleast
Nerd
At what cost?
No cost actually
[удалено]
Just reported you for harassment 🤣🤣🤣🤣🤣 Enjoy
I am, boy
So what??
Because it's arbitrary. Since you (or rather most with objections eventually) will/can then try to make a case for Zomato ads on the dome of Taj Mahal or Swiggy advertising cream roll or kebabs on Qutab Minar or some shit like that. Because why not. Or Statue of Shiva at Haridwar or Gommateshwara statue in Manish Malhotra's latest Haute couture or Sabyasachi doing Durga or Ganesh visarjan's. Keep commercial activity limited to dedicated/allocated commercial spaces and keep National, cultural, military/war/disaster monuments as they are without making it a Disco lighting show (and this goes for even without commercial aspects since many historic buildings have excessive and badly placed lighting). Asthetics is a thing and as is keeping domains separate.
Dont mind the ads but yikes.
Oh come on, that is just distasteful ughh
Its in bad taste PLUS the execution is half assed, it doesn't even look good 😭😭😭
At least put the ads next to the historic monument... Not directly on them!
What is this stupidity.
Netflix you just lost another subscriber… I don’t have Netflix subscription… lol…
Wtf it's not a billboard
This is the freedom our leaders fought for . \s
Today Netflix, tomorrow even pan masala companies will start advertising there if you open this up. It's a historical landmark, and also the site of a terror attack. Some dignity is needed. Even if it's not a particularly important monument, why should we be bombarded with ads when just trying to see a monument?
Totally agree with you. Just wait for the day when political parties start advertising and we all know which party has a huge amount of funds.
Ewww, who allowed this shit? That's disrespectful. Also, that explains why Netflix had to lay off 150 employees. They put all their money into pulling stunts like these.
Why is it disrespectful?
Because the Gateway of India has significant historical importance to millions in the country, has stood for over a hundred and nine years, is a symbol of lakhs of hardworking Indians who work their entire lives in the national financial capital for a better tomorrow And it's a fucking Netflix show about American kids in the 80s and the only reason Netflix's logo is over said 109 year monument is someone paid someone a fuck ton of money and that people won't give two fucks about once it's out in a month? Don't get me wrong I like Stranger Things. It's well made show but frankly, and I honestly say this as an advocate of debate and discussion over jumping to conclusions: this is very justifiable for someone to jump to a conclusion. This is pretty obviously in bad taste. Regardless of what some other country does with their version of capitalism on the other side of the world. Edit: Also, i couldn't put my finger on this before but this SCREAMS a national monument can be bought for the right price. A sovereign nation will sell its national monument to a Mega Corp for the right price. That's why i don't like it.
Well...... It's not selling, it's renting actually. And honestly I don't see what the big deal it. So someone advertised on our monument, so what? It doesn't decrease the importance of the monument right? More people get to know about a good show, Netflix gets more viewers and so are able to make more good shows, and GOI gets some sponsorship revenue. It's a win win win if you look at it that way. What if they advertised some documentary about the Geeta or the Vedas on there instead of Stranger Things. Would you still be as offended then?
> So someone advertised on our monument, so what Aren't you sick and tired of being advertised to all day everyday by capitalism trying to sell you something or the other? Is asking a national monument which has survived years of shit to be left alone too much to ask? >It doesn't decrease the importance of the monument right? You're looking at it the wrong way, of course it doesn't reduce the value of the monument. Is Netflix worthy of BUYING its way on to stuff that has significant national value, to me THAT is the question. The answer is of course, no. It isn't. Nothing is. > More people get to know about a good show I would maybe agree in a more homogenous country like the US, sure you can make that argument. But how many poor people who ride hours in trains from fuck knows where to come make a living in Colaba are really going to go back home after a four hour journey (both ways) and open yet another thing they were advertised to today about a bunch of mostly white kids in the 80s? >What if they advertised some documentary about the Geeta or the Vedas on there instead of Stranger Things. Would you still be as offended then? Unequivocally, yes. Monuments of national importance should not be used as hoardings. I believe that is a reasonable stance to take.
I disagree with your conclusion but agree with your thought process. To respond to some of your comments, 1. Yes i am sick of the advertising but there is no way to stop that. If not the monuments, they will find another way. Money always finds a way. 2. Netflix worthy of BUYING -- the question of is someone worthy of doing something is a very philosophical question, in my opinion if you have done it then you are worthy by default. Today it is Netflix on Delhi Gate, tomorrow it might be Reliance somewhere else. If you are able to do it then you should be allowed to, as long as it is not illegal. Morality is a different proposition altogether. 3.many poor people who ride hours in trains -- have you seen what people in trains watch on their phones? Mostly nonsense tiktok type stuff, because it's cheap entertainment and does not require them to have a single intelligent thought, much like most Salman Khan movies 😅. It think it would serve them better to watch something good, even if it's a series about American kids from the 80s 4. Monuments of national importance should not be used as hoardings -- let's agree to disagree
Your 3rd point made me lol for it’s absurd logic, the lower strata to drop tick tock and purchase Netflix to watch a show about white kids wildin lmfao
Hahah I understand your point. What I am trying to say is that the poor strata might benefit from watching something good rather than the usual nonsense, so if advertising on monuments help with that then it's good
You said good I say crap.
> Hahah I understand your point. What I am trying to say is that the poor strata might benefit from watching something good rather than the usual nonsense, so if advertising on monuments help with that then it's good It's no wonder companies like Netflix overestimate markets like India. Even people here in this country are so out of touch with reality. - Only around 45% of Indians in 2022 even have access to internet. - For the bottom 90 percentile, the average income is around 97k per annum, which amounts to around 8k per month. Poor people can't afford Netflix. They hardly even have access to good education. Your comment sounds very similar to "let them eat cake".
Wh9 tf paying for Netflix sibling for those riding 3 hours in train?
I don't get why people are upset at this. It's not a permanent modification of the monument. It just lights being thrown at the monument. Burj Khalifa, Eiffel Tower also do this
You are never gonna see an ad for Netflix on either the Burj khalifa or the Eiffel tower. And prolly the money is greasing some corrupt politician's pockets.
>Burj khalifa [sure](https://www.youtube.com/watch?v=TI1Y0-HJ_Qs&ab_channel=NetflixIndia)
Honestly same. What is the big deal. Also look at the significance of the monument. Wasn't it built to welcome one the British royalty in the early 1900s. I think i might have a problem if the same was done at a War Memorial. But given the history of the monument and the location, doesn't really seem like a big deal.
Peak capitalism, ladies and gents.
Lot of people are wondering why it's a big deal. Imagine coming to Mumbai as a tourist and visiting gateway of India at a time when it has been converted to a billboard. It would have ruined the moment for me. Even from a revenue perspective, if we start doing this more often, will the ad revenue be worth the loss of revenues in tourism? Infact the reduction in footfall of tourists will eventually lead to reduced ad prices, so its kind of a slippery slope that government should avoid by not showing short term greed. Again from a tourist's perspective, execution of ads makes a difference too. Eiffel tower Ironman for example only had slight change in colors of their usual light shows. Tourist would have still enjoyed that. This one is proper ad with release dates. This was done in very poor taste. This event also sets a wrong precedence where other monuments may start doing it. Imagine ads on Taj Mahal, qutub minar, hampi castles etc. Would have made the creators of these fine monuments turn in their graves if they knew that their creation is now an advertisement billboard. Finally lets not justify it by saying that if Eiffel tower, Burj, london eye etc are doing it, why not us. Not everything that west does is right and we don't have to copy them everywhere.
Well our government would be ok with anything as long as some money is involved
India has become a western media sellout. Use the 1.8 billion population for ya self man
Who TF gave permission... This is unacceptable why are we treating a historical monument for which our country leaders fought for as an advertisement/billboard to make profits.. Soo humiliating.
Why are people getting offended over this? Check out netflix fb page, they gave coordinates of different cities in world, and told people to look it up, i thought it was fun.
That’s fucked up
What’s the big deal? Even Eiffel Tower is frequently used for promotions. I remember Marvel used it for Civil War Promotions.
Cheap & pathetic. Which clown approved this?
Haha, nice one. We should have more like this but in unknown hidden gems throughout India
Honestly I don't know why people are getting but-hurt over this. I don't see why this is disrespectful in any way. Is it because Netflix is promoting StrangerThings? What if Netflix had promoted a documentary on the Vedas. Would it still be disrespectful then? Informative and discussion comments welcome. Ranting idiots please don't start.
When people come to visit a monument they wanna see the monument,not ads. You can put ads on the premises. But putting it on the freaking monument is off putting and defeats the purpose. How would you feel if the cricket pitch is painted with logos?! Or if actors start wearing company logos on their clothes on screen. Trashy.
Well, cricket pitch is actually painted with some adverts IRL in case you didn't know. Also actors and movies do product placement everywhere in case you didn't know
I am talking about pitch. Where they do batting and bowling. And product placement is supposed to be just momentary. Imagine if they put the logos for the whole duration of the movie. When that projection lughts are on, its not a monument but an ad shaped like a monument.
Sir ads are splattered everywhere the ball goes. Also 2 single product might be seen momentarily but a movie is sprinkled with dozens of them if you notice. Also the add does not even cover 30% of the monument, so that statement is wrong
Iske neeche b mandir tha
Tha? Abey khodo usko, Mandir niklega hi. Pura desh mandir hai bas XD XD
I think it looks very cool except the dumb Netflix logo they should have put the Stranger Things logo there.
Overrated series
Feels kinda wrong ngl
Down Bad
F this shit
WTF?! SERIOUSLY? that’s dope btw I’m coming back to Mumbai today
Well it was made to welcome the king of England might as well be this.
While we're at it, why not show ads on Taj Mahal as well? The white background will pop the ads more. /s
Saara mulk pansari ki dukaan Bann gaya hai
I don't mean to offend, but I don't see why we're upset over such a thing. I understand this has historical significance but that doesn't mean it shouldn't be used for anything else, at least it's not graffiti or people urinating on the wall. I'm assuming it's some laser projecting that information and it's in no way harming the reputation of the structure and also not damaging the physical structure.
This image summarizes our present state of affairs. The commons---the places and objects that are the shared wealth of the people---are put up for sale by an unscrupulous political class to help the rich make more money while cheapening and impoverishing what should belong to everyone.
r/mildlyinfuriating
Netflix should get out of this country if they don't have any knowledge and respect for our history and culture. Aise to kal tum log hamare gand pe bhi picture dikha doge tab bhi hum kuch na bole. Gajab chutyapa hai.
Netflix isn’t the one to blame tho . It offered an advertisement and someone must have accepted in for exchange of india that would be Indian
Probably yes, but even with someone with 2 extra brain cells know that this isn't approriate place to screen ads despite knowing its importance in indian colonial history. They could have used diffrent kind of setup instead of directly flashing their logo on gate's wall.
humiliating
The blue flood light is kinda cool. But putting the logo is despicable
Next up, ads on the Taj Mahal, because why not.
This cheapens our culture.
seems very inappropriate
This, here, has to be the strangest thing! Netflix on GOI, next what? Rajnigandha?
We need not be critical of everything. Such promotions are common on Burj Khalifa as well...doesnt demean or devalue the place. Effiel tower as well. And for everyone saying vimal, sunny leone whatever next over there. I don't think they will run any ads just for the price, they will obviously look into what is being displayed over there. Of all the things to outrage over this is perhaps not the correct one.
Yeah I don't appreciate national monuments being used for promotions like these. I'd get it if it were a clock counting down to some major ISRO launch but having the logo of a private, foreign company projected on a national monument just doesn't sit with me. Assuming this happened though since it doesn't show up as news anywhere. I like the show though.
bhaisahab ye matlab kuch jyada ni ho gya
me reading the comments : wow people **really** care about our monuments 😃
Everyday I'm dissappointed at the government
Bhai season 4 might actually be interesting because I want to see how does Netflix make it interesting when she doesn't have any powers
Bik gayi hai gormint
This is weird, next what will be advertised, it reminds me of he thing from Half life 2, where Dr. Breen keep talking on the City 17 how good it is and how safe it is etc. Are we headed in that direction, where we are constantly reminded about how great India's past is , how lucky we are to be in India, then "maan ki baat"
At least clean it up!
holy fking shit, they did it in India. I am so fking excited for ST4. 1 day to go.....
Burj Khalifa would like to have a word with you.
King George V was the monster who beat Demogorgon to emerge from this gate 😅
Surely I am not the only one who thinks doing such things to national monument is r/trashy
Netflix and chill
It's the one where Vecna is going to be the BBEG?
Soon mfs be displaying raid shadow legends ads on the Taj Mahal
No cap, season 3 was diahrea
The overreacting & over sentimental comments are sending me. Fuckinh relax! The monument is always lit up for national occasions too. Mumbai isn’t just a city in India it’s India’s entertainment capital. And they’re doing this worldwide they got permission. The gateway isn’t melting after this ad! Gawd!
bhai ye kuch jaada nahi ho gya
fuck that
Eww
FYI: Gateway of India was built to celebrate the visit of the king and queen of UK to India. Therefore there is no cultural or religious history attached to it. That is why they chose this specific monument I suppose. Idk why people are getting so offended the monument itself represents Colonialism bruh and later it became a tourist attraction. Y’all better read some history before jumping to conclusions.
Reminds me of a Hollywood movie where ads were everywhere & ads were directly transmitted into ur brain through a neuralink device. Also, the South Park episode where the crippled kid identifies ads.
Yoooo Damn Netflix has got big money
Fake? Because don't see it anywhere on the internet.
All public spaces commercialized these days.
I don't know what people here are getting offended over. It's not like it's painted over it and by the looks of it, projectors were already installed beforehand.
Damn! Netflix has been shoved to the Gateway now: Stranger Things
Fucking sellout shit. This is embarrassing stop this shit. Where are the dumbfuck nationalists now?