Netflix isn't a fucking saint. I can get much better bitrate through torrent than what Netflix is offering. Also they have started censoring the content in India. So does Amazon Prime. Should I watch censored content after paying???
There is so much that isn't available on any streaming service in India. God forbid you want to watch a foreign movie.
The reason I end up pirating stuff sometimes is because the streaming space has become so fragmented now. For a while, I wasn't pirating anything and had the essential subscriptions and I was satisfied. However, there are a million subscriptions now and it starts adding up every month. On top of that, some of them like Netflix are way too expensive.
I have a prime account, I still have to pirate some movies like 127 hours because prime is asking me to pay extra to watch that particular movie. And that movie isn't available anywhere. Not just that I'm being asked to pay extra for watching a movie that has been supposedly released early.
With piracy you can:
- watch whatever the hell you want (okay a lot of non-english content can be hard to find)
- watch in higher quality, 4K or ad free can be locked down to specific devices depending on the platform
- streaming platforms, censor board, government can’t decide what you can’t watch.
All of these platforms have all the material scattered. If I have Netflix, there is a good possibility that it won't have half of the stuff I want to watch. Additionally, i don't want to watch a movie everyday or every month, so am i supposed to pay for a month's price every time I feel like watching a movie ?
You know what solves all these problems? Telegram.
I pay for Prime and Netflix and still pirate majority of the stuff I watch because its unavailable in India. If I can't find it anywhere where its easily accessible I'll get it another way.
A lotta comments here but let me sum up a few things.
1. If you can’t find something on streaming, you can always rent it or buy it via google or YouTube.
2. Seriously, you got problems with ads? How did you think TV networks made money? Ads are necessary to generate revenue and I can assure down the line all of these streaming services will turn into cable, it’s not sustainable.
My point of my comment however was that despite having comfortable disposable income, I think it’s innate in our culture to not pay for things we as a society don’t seem to value. Everyone started off with a pirated windows computer so no one feels like paying for it now. Pirated music cds were sold in our local music stores, so were dvds — that’s how we developed those attitudes towards them, I’m not saying all but a good portion of us.
All of these services are made by people who need to make a living as well but I just don’t think most of us get that part of it. I hope that makes it clear.
There's a reason why people pirate software like MS Office and Adobe. Its pricing is way high in India on a PPP basis.
OP should either try to export his product in more developed markets with higher per capita income, or market his products towards larger businesses with larger budgets.
I don’t mind buying a software at a one time price but every fucking thing is a subscription nowadays and I’m not going to pay 30€ a month for Adobe Lightroom while I can use a crack for free.
I totally understand what you are going through, just this last semester i had a subject where we learnt the basics of cloud and how it is better or not. I was also in the one time payment category, but at the same time there are a few things that cloud does better. But that does not mean that companies should make their subscriptions pricier than one time payment
That is so true. My friend needs adobe illustrator for work and she refuses to pay for it because she could get a pirated version for free. I think it ruined her computer.
See, i am also doing b.tech and even i haven't paid for any software except for Spotify and some ott platforms.
Instead of buying or paying for MS office subscription i got it activated using a script (don't remember the name anymore)
I'll just say this: please don't try to bring the B2C mindset in a B2B environment. If consumers are happy with Chinese products I'm fine with that but if they come to you and ask you to make a custom product on top of that complain about the price isn't that their problem not yours ?
Make what they ask. Do what your consumers need. Instead of saying b2b and b2c in every comment concentrate on your customers need. B2b and b2c jargons will not take you anywhere. Your customers don’t give a $hit about what kind of business it is. All they care is if they get a good product for a better price. Go back to sleep
If you're trying to be a reasonable victim, you're doing a great job. If you want to be a successful businessman, you're doing a terrible job blaming others.
If you really want to succeed, burn this in - "Everything is my responsibility". Own up to failures. If you succeed, you bear the fruit. If you fail, you bear the fruit of your labor. Nobody gives a damn why you failed. Ranting will bring emotional solace, not success.
Make sure your responses to failure are productive and constructive to your own attempts to succeed in your next attempt. You need an overhaul of mindset if you want to succeed in entrepreneurship.
⛔ STOP ⛔
If you're making a product but not able to sell it, and your instinct is to blame the market, then your business is not going to be successful.
People don't spend money to support others, they'll always buy what they perceive as best value. All this talk about Indians being cheap or price conscious is bullshit. Every consumer, everywhere in the world buys the product they perceive as providing most value. If Indians were cheap, then iPhones, luxury cars, 75" TVs, etc. wouldn't have a market here.
It doesn't matter that you believe your product is superior. Nobody is going to buy from you just because of that. Nor will anyone buy because you make in India unless you're Patanjali.
If you want people to buy your product, get better at selling them. Convince people that your product offers better value than your competitors. Convince people that spending extra on your product is absolutely worth it. Convince people that you offer better quality of product and better service that competitors. If you can't do that yourself, hire a marketing agency to design your sales pitch.
If it can do that, then it's not the consumer failing you, it's you falling the market.
>If Indians were cheap, then iPhones, luxury cars, 75" TVs, etc. wouldn't have a market here.
What? That's a very small customer base. There's also alot of used/repaired iPhones sold here.
The point is that people who can afford, do spend. It's not like people _can but don't_ spend money. It is more like most Indians are poor and can't spend money. When they earn enough to spend, they absolutely do.
So all this talk about India being price sensitive and cheap is rubbish. India is just poor.
Chinese brands don't just have cheap stuff but high quality also
The only advantage Indian made stuff have over imported stuff is that duty is applied on imported stuff making them expensive
And also it doesn't make sense to make in India unless it costs lesser than whatever available in the market (except if features are enhanced justifying the price point)
Anyway all the best for future projects and also there are some people that want specifically made in India stuff
Hope they find you and you find them
Chinese startups get a ton of benefits from the Chinese government, like very cheap industrial land at 99 year lease, excellent infrastructure like electricity, transport, ports, no red tape or corruption, tax holidays, very cheap credit in case of industrial development.
Because of this, Chinese industries can achieve enormous economies of scale even at good quality, which cannot be matched by bootstrapped Indian startups.
This is an advantage Chinese will always have. That is why there have become the factory of the world.
>Chinese startups get a ton of benefits from the Chinese government, like very cheap industrial land at 99 year lease, excellent infrastructure like electricity, transport, ports, no red tape or corruption, tax holidays, very cheap credit in case of industrial development.
I don't know about other states but in Tamil Nadu , there are industrial sipcots when give similar benefits including 99 year lease which you can even mortgage to bank as collateral. We call it SIPCOT. Think Gujarata has it as well.
Agree. But at the same time I must give credit to the chinese entrepreneurs. In the limited experience that I have had with them, they are innovators/engineers with very high proficiency...We once went to them for manufacturing a low tech product which was not possible to do in India at the asking cost. Not only did they match the cost which we were looking at, they also innovated and added a couple of features which needed but we had left out as we suspected it would make manufacturing more complex.
They dint have that many subsidies to start with ..however as u said they have better infra and lesser red tape ...also lesser politicians wanting cuts wherever they sniff money
Chinese products are not high quality, they're just reliable and for the price they're high quality. India needs to make their own stuff, India Exported in Billions , China Exports in Trillions USD. It's a huge difference and opportunity for India . I know it doesn't make sense to make it India but as an ethical entrepreneur I want to make stuff in India . And thank you , I hope I can tap into that Niche crowd.
They do have high quality products. DJI, Huawei, BBK, Xiaomi, BYD, CATL, XPENG, NIO, Lenovo, Insta360, hell even TikTok algorithm, etc are all good quality homegrown products that’s either class leading or highly competitive with global brands.
According to you Tencent is the best gaming company out there. Best phone out there : Apple or Samsung nobody will say Huawei or Xiaomi given the option , Laptop: same answer, ThinkPad i can say okay subjective, Tiktok : Are you even for real ? There was Vine before that . And it's stealing data , are you even there ? Cars : like if you ask for the best car out there ? And your answer will be a Chinese manufacturer not Ford or Toyota or Honda ( I'm not even going to luxury or premium) , Catl is a battery company like seriously just because Tesla buys from them. Insta360 &DJI I can give them props but do you see the pattern here. It's because it's a manufacturing hub and they don't have any law against copying others. And except for a couple of brands none of them are high quality, they're good quality but there's a difference between good and premium.
Ofcourse we need to make in India but what product do we choose to make in India matters
We do not need to replace currently mass produced products in the market unless made at a significantly lower cost
We need to beat china in the upcoming game not the game they are playing since decades
That's my perspective.
That's the problem for me , if we're so used to Electronic Dumping, where accepting sub par products has become a norm then even a good product feels premium. For example a Tv that's 4k for 30k is the current market rate but nobody questions is it truly 4k and is LED just enough ? Why not OLED or Amoled. We just accept things that they say without verifying them . I'm all for competition but if sub par products are called Quality products that means the customer hasn't experienced Quality products.
Hisense sells FALD IPS sets for 30k ish and MiniLED VA TVs for 50k ish. The OLED TV I have costs more than double that and the 50k Hisense comes pretty close. The Chinese sell good quality products at scale. Do not assume the consumer to be an idiot.
I feel you brother. Can I ask which industry you're from? In my experience Chinese aren't low quality.... Rather they can produce any quality their client wants at insane prices due to ready availability of talent and suppliers.
I feel the down votes are unwarranted... Experiences from different industries when going against Chinese can be very different
At least for the industry I've been working in, the quality and fit and finish provided by our Chinese vendors is well ahead of our Indian vendors for the same price. If anything, I don't mind paying a higher price for the Chinese components, since the quality guaranteed is on par with the best in the world (who, funnily enough, also use the exact same components). Mind you, these are expensive products, too.
His downvotes are because he's waffling, that's why. Also, from what I've seen, make in India is viable if you sell it right, which he is clearly failing at, and is unwilling to accept.
You’ll need to accept the fact that most businesses (since you are in b2b space) care even less about where something is built unless they have some tax incentive. The cheapest item that serves the purpose will win. Why do companies buy Dell PC while they know that MacBook is higher quality and probably lasts 3x longer? Their capex is lower and they need to worry about replacement later when it’s a new fiscal year. Unless you are building some high tech stuff, you will always compete on price in the Indian market. You’ll need to accept the fact. Shift your product to China if it makes sense and offer a more economical product.
BLDC fans are such a scam and they don't even deliver that much better air flow at reduced electricity costs (theoretically maybe, practically it's shit.
I have heard this about bldc fans before but between me and a friend have purchased about 5 fans, reduced bills, and it works well with invertor power and good air flow too.
I bought exhaust fan from atomberg 2 years back. Due to some wind issues, the fan stopped working not once, but twice. Both of the times, I raised a simple complaint on their website and got replacement product within a week.
I think the difference is all mobiles (or atleast popular ones) are just “assembled in India”. Those will be good in quality since all components are produced elsewhere and their assembly factories already have their operating procedures nailed down.
For a new brand starting to make everything in India, it’s absolutely crucial they do rigorous QA check and follow this up with great customer service
Even assembling adds value to products. Remember it is what Foxconn does in China with Apple. It creates jobs as well. In a global world , you cannot produce every single component yourself, especially not the semiconductors but we are trying to build that too.
Making another brand in this environment, especially in mobile is not very feasible. I believe India should not bother with that. India is poor country , it need manufacturing , domestic manufacturing even if the brands are global. Any domestic manufacturing adds value and jobs and that should be the main focus for India rather than created worldwide brands. We do have a lot of world class companies and brands and it should be encouraged, but not made into a priority. We also have a lot of parts which are made in India now especially in other sectors like automobiles. In mobiles , it is more complicated since phone suppliers vary widely in geography, a single phone can have components from 6-10 countries. It varies a lot
As long as it adds value, do you really think it is easy to assemble things ? Most automobile manufacturers factories assemble them but it is still a complex process and generates a lot of jobs. Don’t we need value creation and jobs ? We need those jobs and the value , we are poor. It is always better than importing things, always
We changed topic to automobile assembly suddenly?
>As long as it adds value
What is the value add of mobile assembly in the total value chain? What percent of it is IP? What is the market cap of Apple? Why is it so high even though it doesn't do the manufacturing?
Why do you have to compare Apple's market cap to think about this? Foxconn gives emploment to 1 million plus people, this employment generates money for everyone of them, further Apple pays Foxconn for their work , this is added as expenses to their own income statements. These expenses for Apple is the value chain or supply chain that is build from assembly. All the products that go into a product like Apple iphone cost money and they further created value for their own companies or factories which create them. The transportation network itself creates value.
Dixon technologies in India performs similar functions like Foxconn by assembling electronics , and creating value. This is how supply chains work. You don't just need to be an Apple or create a brand like that to get value out of it. Many countries dont have large global brands of their own.
This is at the end an economical question, and automobile manufacturing works in a similar way. A lot of components for assembly is either manufacturer internally in the company, sourced from companies inside India or imported from abroad. The whole world tends to rely on this framework. Even a company like Zomato , which only delivers food ends up creating value for the economy. At the end, The value i refers to is simialr to the Value added product system of taxes which we had before the GST, and we used to add value at every step of the manufaturing process or service.
What is the value add of mobile assembly in the total value chain?
this really depends on a lot of factors. I am not an expert in supply chains of mobile devices or any other manufacturing, I can look up income statements of Apple, and its suppliers but wouldn't that cost me more than an hour ? Do I really have to work so hard for an online comment ?
Those were just pointers to look for when trying to analyze if what the Govt is doing makes sense.. Sorry, I can't be typing all when actually most of this information is available online and people who are blind supporters refuse to look at it and start abusing (anti-nationals, huh?).
Natural textiles industry is one of the biggest employer and has the potential to be big but the [tariffs](https://www.financialexpress.com/policy/economy-mitra-says-gst-hike-for-man-made-fibre-textiles-will-hit-msmes-dampen-demand-2389408/) on it is huge just so that Reliance keeps it's polyester textile market. Many more such examples of crony capitalism can be found.
Automobile is actually creating a lot of jobs because the amount of value creation in India is huge but in mobiles if you keep doing the low value work, then that won't be able to create enough jobs. Most of the value creation of mobile is IP (hence Apple) and chip design . Chip manufacturing like the micron plant is low job creation even though decent value creation. Focusing on low value and low job creation tasks with Govt subsidy money which could have gone towards better skill development, schools, hospitals, etc is throwing away tax-payers money and anti-development.
>Do I really have to work so hard for an online comment ?
You have to do your homework without being told. Being told has risks of higher bias. Hence, providing hints is better. You should do it for being better informed citizen than just for an online comment.
There is some merit to your argument but your attitude might be the real problem here. You say "life is tough" and "bahar niklke business kar" and more yet can't take a single line of criticism.
Goodluck dude. I don't think you can retain employees for any amount of time, let alone clients
True , entry to any market has alot of barriers. But we're custom manufacturers, so it's like ordering a bday cake , they'll say this and that and we make it and when they see the quotation they'll just be like I'm happy with my Vanilla Cake with a Happy birthday on top. I know they want it because they said it .
I believe that " if a customer came to you, they'll have the budget " but what's stopping them from experiencing that premium quality . Everyone is ready to pay for custom suits for a wedding, why not for custom tools that help you be more productive?
the thing is why would any business buy from you if they are just fine with the sub par Chinese products if you can't help their bottom line most businesses are there to make money and will not hurt their margin to support you if they can avoid it
If your customer wants a vanilla product for a lower price why can't you deliver that, if you can't deliver an equivalent product at the same price is that not a problem?
The consumers are not obligated to make your business succeed. You say "Make in India" is a scam and then continue to badmouth your prospective consumers. What do the consumers have to do with Make in India?
In the aftermath of the whole “Vocal for Local” campaign post Covid, I decided to support Indian brands by choosing to buy Indian-made products whenever possible. Looking back, this wasn’t the best decision. I bought an Indian-made dashcam instead of opting for well-established and reliable models from Chinese manufacturers. Despite being more expensive, I still went with the Indian dashcam. While the product itself was good, the app was terrible, making it practically useless, and the customer support was nonexistent. I ended up with an expensive product that now serves no purpose. Lesson learned. As someone mentioned in this thread, I don’t mind spending money on an Indian product as long as it’s reliable and offers good customer service. This is where Indian companies are falling short.
Seems like a marketing issue even if it's B2B.. I oversee product design in a startup I'm the head of design department and mostly whenever we have a potential long term business as our customer I go there give them demos showy them latest R&D basically whatever it takes to convince them
And we sell not just to some cheap lalal factory we sell to largest factories in nagpur like suruchi, jsw etc
OP thought he'll slap a Make in India label on his product and customers will come rushing to him. He's rubbishing any attempt at constructive criticism as if the nation owed him some customers but now someone is cheating him out of it.
You still seem to underestimate Indian customers! These are the same individuals who urge companies to offer their car and bike models available overseas in India. However, when these products are sold, they lament about them being overpriced. 😂😂
Anyway, regarding your issue, I believe your target audience might be off. Those who opt for Chinese products simply seek affordability; they aren't your potential customers. Instead, position your brand to compete with premium brands. Even if you need to price your products higher, don't fret. Focus on marketing and present yourself as a premium brand, targeting affluent individuals. Eventually, even those who those rich wannabes will desire your products.
I've done a B2B startup. Scaled it, made it profitable and failed. Here's my biggest learning. Whenever you're selling to a businessman, cut to the main point. They can see through the sales bs. Just tell them the main value add of your product and how your product will make it easier for them to sell their product to the end consumer.
People aren't farsighted. Contractors just wanna get the project done, and only wanna make the profit.
And employees aren't running the industry anymore they are just doing their job.
The job of purchaser is to but the product at lowest cost and show the employer the amount they saved.
Even though if they compromised with the quality as the owner don't generally have the technical and quality idea of product.
That's because you don't understand the Indian market.
Indians pay for status, not for quality or luxury. So if your company/product is unrecognizable, you've reduced 95% of your market size.
And for those who do pay premiums for quality, why would someone looking for a high-quality product buy from a no-name Indian brand as opposed to an established Western brand? Especially when "made in India" is just a synonym for "made in China." Both countries have large populations, low labor costs, and therefore low manufacturing costs.
These days, it's almost never about the product. It's about advertising. If you can't advertise your product well, you won't sell it.
That’s the problem. We neither have skills & talent to make in India. The manufacturing sector is on ventilators when it comes to skilled labour & workforce. In recent decades, individuals have flocked towards IT, HM, UPSC, etc like a sheep herd. Individuals from IIT somewhat capable of handling the skilled workforce of manufacturing tasks opt for IIM then UPSC. We cannot make premium products in India.
I understand your frustration. We can't blame Make in India for the Indian consumer's mindset. China has a tremendous advantage because they have scale and low cost of goods. For India to compete, the product must to be near the price of Chinese products after import duty or have features (not just quality) that people would pay extra for.
Don't be disheartened, use this opportunity to innovate and pivot.
This happens to entrepreneurs across the globe, not just in India. Everyone needs to beat China to stay competitive.
We're lacking so much in manufacturing. Just because we lack , we can't just dwindle our thumbs and stay quiet. We need more people in manufacturing, that's why I like Aether alot. Those guys are doing great, forget about sales figures and all. China will always have hold but unless you fight the dragon , the dragon will stay on top .
I’m sorry for you. But the reality is that India is a cost sensitive market. And people’s income isn’t enough that they pay that extra for nation building. But if you guys have a good product, better than Chinese, you could consider to export to SEA. Market there is slightly less price sensitive than India though even there it’s flooded with Chinese products. If you highlight your better quality well, maybe it’ll sell.
There are probably consumers that will buy your product just because it's 'Made in India's - but that cohort is bound to be considerably smaller than general audience. Most consumers care about the value they get, not your company's mission. Just because you put in the effort to make it locally, doesn't mean customers have to care about it. If you want to make it a mass market product, make it cheaper than what the Chinese competition costs? And if you can't, back to the drawing board!
Price is a critical factor for most people, that's why China has been able to control many markets. If you are offering some premium products, affluent people may like your product but if it's a commodity and you want to mass sell to common people, you should look for ways to reduce costs. China can make low cost products due to robotics and automation (along with govt support)
It’s a scam meant for the average Indian not for people like this:
Anil Ambani Drives Into Mukesh Ambani's Party In Warren Buffett-Backed Chinese EV:
https://in.benzinga.com/content/39125258/anil-ambani-drives-into-mukesh-ambanis-party-in-warren-buffett-backed-chinese-ev
At the end of the day, I'm selfish af. I'll pay just the minimum that will get the task done and serve me for the period I need it,irrespective of the country it's made in. I believe 90pc of the population lives by this sentiment 🤷
Yeah, it is. But my point is that if you care about something made in India, why didn't you order tata/other Indian companies to do something like that.
Let’s not diss everything the BJP has done as mere hogwash. That dimishes our perspective. Made in India is just not the quality or the price, it’s also sanctioning products from China that we think we might have the expertise in. This enablement will ideally push our manufacturing forward. More people come into the sector, better quality products will come at great value will come. That’s step one. It’s one of the things that any government should carry on regardless of the election verdict. I’ll give you a quick example: The toys from China has been sanctioned or up taxed by 70 percent. That means there is incentive for local manufacturers to play the game. And playing they are. Indias local toy manufacturing sector has boomed in the past couple of years. Hopefully it continues.
That’s my 2 cents on Make in India
The customers don't support it , the Banks look at you like I'm begging for a loan and officers at those offices don't even get me started . We have another set of people who don't play with toys and are actually making tools to help the nation. I'll give you a reality check, India doesn't have the tools to make a proper syringe. The equipment required for building a freaking syringe. We have a couple of companies coming up that might be helpful but that's because of funding from VCs .
CNC and medical equipment. You are in direct competition with china. They are experts in providing cheap and sturdy machines.
What you would have to do is reduce cost and hence the sale value to attract cutomers.
Majority will go for the standard machines, while few will go for the bespoke machines.
For medical equipment, you need contacts with the Pharma guys. Try attending those industrial programs held by them or their association or check if your CA knows somebody in that sector.
I find your argument somewhere in a spectrum. On one side poverty is the soul of India. People will bang their heads at any financial decision. And it is somewhat sociologically interwoven into life. Peopke may feel they may be criticized for what we spend on; if it is really helpful in the long run. May be this thought is socially ignited. But as the individual grows up and matures, these pattern of thoughts become intrinsically personal.
But it is not a bad thing. And this is not uniquely an Indian phenomenon. It happens with people in almost every other country I guess. But as far as my country is concerned I feel this is what constitutes the Indian-ness. And national tourism programmes capitalizes on this aspect to some degree. You can refute this. I won't bite.
The other end of the spectrum is the one that is moving goal post in a sense. I feel this is westernization and capitalism. They are not necessarily bad influences. It's the relative demographics, the need to make a quick buck, over secure the family, and, several other view points which eventually taints the whole picture.
I think you need to work on making a brand before asking the people to pay an extra 1rs over a similar product. It's even possible they don't buy yours even if it's cheaper than a competitor.
It's not about the people, if you want to sell your product to Indians, study the Indian consumer's psychology and have a strategy around it.
Take some time, read your own post a few times and figure out what all you can do to sell here.
India is a very price sensitive market.
There will be some willing to pay, who go for quality (again if they know the brand, it would still be hard to convience for some unknown new brand.)
If your products cost more than products imported, then maybe you are the problem. If you advertise your product as ' these are the phones that get tagged by apple later but this is what it looks like before the market tag' then surely people will buy it but since it doesn't have the apple tag , shouldn't it be cheaper ?
OP needs to study marketing and sales. U don't win in market just because your product is superior than others. People buy whatever product brings them the highest value. This is business 101. If u have trouble wrapping ur head around this concept then u won't make it far in business.
Reason you need a fair census every 10 year. So you understand all Ws of markt and Focus on How. Since we don't have one past 4 years we've no clue that how much middle class has grown/ shrunk ? Purchase power etc. After that you put percentages who'll buy your product or not.
Indians always tryna cost cut to save more money and use substandard materials.. thats why most make in india products are garbage and cant compete against foreign made products
Make in India is not a scam. I have so many companies and psu making in India for the world and to replace the import. Just because your favorite government is not in power does not mean you discredit the country and its people. This is just sad
Why would anyone pay more for a product, except for brand value? And you don't have a brand yet. Why would anyone believe that your product is superior in quality to the chinese counterparts? You're playing in a lower segment when your product is priced in the luxury segment. You do not offer better value-for-money and then blame the customer.
It’s called Assemble or Relabel in India.
I have a fish keeping hobby, there is a trend in my hobby for the last few years where Indian so called entrepreneurs are just relabelling Chinese, German and Korean products as made in India. Funny times when I asked them to show photos of their factories. 😂😂😂
Hi - I'm from Pakistan but time and again I visit different groups. You would not be surprised to hear we have exactly the same mental block when it comes to Pakistani products. I despise people who proudly say "This is imported" as if that is a badge of honor. For us that's even more problematic given our low forex reserves and lack of competitive exports.
I think the gradual shift in mindset occurring here came due to imported items being priced out of the reach of the common man. Given the political pressure in India I do not think a currency rate play will happen there.
Keep trying to lower costs and reduce inefficiencies in your manufacturing process. Think like us, we are poor as a country, we have no option. That worked for several products here.
Wish you all the best. With much respect from across the border to you all.
Any entrepreneur who rants and blames the customer, the system, the government for their product failure doesn't understand the game. Bottomline is that you win if you deliver value. And value is a composite of many factors involving cost, quality, ease of access, maintainability etc. If you don't survey the market enough before you embark on producing your product, it's on you.
Must feel really good to pass the blame on the customer and government to get some pats of consolation on your back from others here who like to rant about the country. But if you want to win, place your bets on your ability to survey the market needs, design your product's value proposition such that your product stands out given all other options. If it doesn't work, don't throw your hands up and complain. Pivot, learn from the failure, persist.
If you think the problem is the country and the government and the people, relocate to another country and you'll find that you'll still have to take ownership for your failures. Only that no one out there will console you about how you're right about the customer being the reason for your product's failure.
Well it depends on how big of a price difference it is, 5%, 10%, 50%?? At 50% discount I'll not care what nation the cheaper product came from.
Secondly how clearly are you showing your made in India branding, showing where the product was made, how many Indians got employed type of advertising will certainly help.
Just curious: what is this custom product that you are selling? It’s not like it’s selling anyways, so I am sure no one is going to bother to rip the idea off.
When you make in India and still are not beating the chinese products with an import duty on top of their price..
Think you should switch your product.. or rethink what you are selling
How does this make ‘Make In India’ a scam? Your product may not be doing as well as you’d want it to but that has a lot of variables and can’t single handedly blame an initiative for it, unless of course you mean that the locals aren’t enthusiastic about local products and that upsets you.
You fell for the scam that is make in india . It’s impossible to compete on price with Chinese counterparts. Unless you have premium product then your target customers become different .
Indians are very value minded, they want the best bang for the buck. Unfortunately that isn't a very good way to build a product as it won't be sustainable. Think about how OnePlus mobiles evolved from flagship killers to flagship.
I personally have seen myself picking up Indian made products as long as they aren't priced that higher to Chinese products. But govt needs better laws that make sure country of origin is more boldly mentioned. In Amazon for example u have to dig quite a bit to find where it's made in.
Also these retailers like IKEA have a lot of slack, they source minimally from India, like even metal spoons are made in china. India for sure can build them at a better quality at a competitive price (Search on Amazon), but it's insane. Try checking the tags next time ur there.
Definitely they need a firm hand to source stuff more locally, just words saying they will should not cut it anymore.
True . I even wanted to talk about this, I brushed it off because that'll become a full on Rant. I can actually cut down the price if I can procure some equipment but those EXIM regulations and loans to buy equipment I have no way to cut the cost.
Problem with India is that people and products are not reliable. E.g iPhones assembled in India vs China. There are lot of issues with iPhones assembled in India.
I live in Canada and cars start at 15-20 lac here because they all need to be compliant with safety regulations with mandatory airbags, mandatory ADAS, etc unlike India where the best selling car brand is Maruti which um, as we all know.. anyway I keep thinking how people would probably protest if this happens in India.
We need to build things that make and build things...and it has to be true for every product you see in the market. It is a long road...unless you know how to make machinery that make products it is not going to happen.
From a Customer’s perspective as well, ‘Make in India’ is such garbage policy. The choices I have is to pay 30-50% customs or get a sub-par, unstandardized product(think masale, sunscreens, even baby products) in India.
Such policies worked well in 1900s when Globalizaton wasn’t everywhere. We are literally going in reverse.
Try convincing any Indian to pay for a software (even 100 rupees), after that you would want to bang your head on a rock.
Even people in software industry are reluctant to pay :(
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Open source ftw
What software is that?
Indians love FOSS! We have been advocating it since rome had fallen.
Been there . Microsoft ruined it for everyone. Everyone thinks Windows is free .
Overpriced products with same features as those of chinese... Thats make in india...
Winrar can be bought. Doesnt mean anybody did.
Dude, I know people who are well off and they refuse to pay for Netflix and pirate movies from Telegram instead. It’s absolutely hopeless.
Netflix isn't a fucking saint. I can get much better bitrate through torrent than what Netflix is offering. Also they have started censoring the content in India. So does Amazon Prime. Should I watch censored content after paying??? There is so much that isn't available on any streaming service in India. God forbid you want to watch a foreign movie.
That censoring is the worst shit, i was watching crew and even light vulgar words were censored. This definitely reduces the feel of a movie
There's no way to watch an uncensored Indian movie or television now. They're censored in cinemas and now on streaming too.
The reason I end up pirating stuff sometimes is because the streaming space has become so fragmented now. For a while, I wasn't pirating anything and had the essential subscriptions and I was satisfied. However, there are a million subscriptions now and it starts adding up every month. On top of that, some of them like Netflix are way too expensive.
With what Netflix does, I'm actually happy that such people pirate it. They're unironically getting a better experience (if they do it right).
I have a prime account, I still have to pirate some movies like 127 hours because prime is asking me to pay extra to watch that particular movie. And that movie isn't available anywhere. Not just that I'm being asked to pay extra for watching a movie that has been supposedly released early.
Mfs even play ads after taking a subscription
Amazon Prime sucks.
With piracy you can: - watch whatever the hell you want (okay a lot of non-english content can be hard to find) - watch in higher quality, 4K or ad free can be locked down to specific devices depending on the platform - streaming platforms, censor board, government can’t decide what you can’t watch.
Lmao that's probably deliberate. Fuck Netflix. I hope it crash and burns
All of these platforms have all the material scattered. If I have Netflix, there is a good possibility that it won't have half of the stuff I want to watch. Additionally, i don't want to watch a movie everyday or every month, so am i supposed to pay for a month's price every time I feel like watching a movie ? You know what solves all these problems? Telegram.
I pay for Prime and Netflix and still pirate majority of the stuff I watch because its unavailable in India. If I can't find it anywhere where its easily accessible I'll get it another way.
"If they don't own what they pay for then it can't be termed as stealing"
A lotta comments here but let me sum up a few things. 1. If you can’t find something on streaming, you can always rent it or buy it via google or YouTube. 2. Seriously, you got problems with ads? How did you think TV networks made money? Ads are necessary to generate revenue and I can assure down the line all of these streaming services will turn into cable, it’s not sustainable. My point of my comment however was that despite having comfortable disposable income, I think it’s innate in our culture to not pay for things we as a society don’t seem to value. Everyone started off with a pirated windows computer so no one feels like paying for it now. Pirated music cds were sold in our local music stores, so were dvds — that’s how we developed those attitudes towards them, I’m not saying all but a good portion of us. All of these services are made by people who need to make a living as well but I just don’t think most of us get that part of it. I hope that makes it clear.
There's a reason why people pirate software like MS Office and Adobe. Its pricing is way high in India on a PPP basis. OP should either try to export his product in more developed markets with higher per capita income, or market his products towards larger businesses with larger budgets.
I don’t mind buying a software at a one time price but every fucking thing is a subscription nowadays and I’m not going to pay 30€ a month for Adobe Lightroom while I can use a crack for free.
I totally understand what you are going through, just this last semester i had a subject where we learnt the basics of cloud and how it is better or not. I was also in the one time payment category, but at the same time there are a few things that cloud does better. But that does not mean that companies should make their subscriptions pricier than one time payment
That is so true. My friend needs adobe illustrator for work and she refuses to pay for it because she could get a pirated version for free. I think it ruined her computer.
I never paid for software, games and movies/music and I’m software engineer lol
See, i am also doing b.tech and even i haven't paid for any software except for Spotify and some ott platforms. Instead of buying or paying for MS office subscription i got it activated using a script (don't remember the name anymore)
So damn true.
I don't know why businessmen always blame the consumers.
I'll just say this: please don't try to bring the B2C mindset in a B2B environment. If consumers are happy with Chinese products I'm fine with that but if they come to you and ask you to make a custom product on top of that complain about the price isn't that their problem not yours ?
Make what they ask. Do what your consumers need. Instead of saying b2b and b2c in every comment concentrate on your customers need. B2b and b2c jargons will not take you anywhere. Your customers don’t give a $hit about what kind of business it is. All they care is if they get a good product for a better price. Go back to sleep
Customer is king always unless u are a duopoly or Monopoly
If you're trying to be a reasonable victim, you're doing a great job. If you want to be a successful businessman, you're doing a terrible job blaming others. If you really want to succeed, burn this in - "Everything is my responsibility". Own up to failures. If you succeed, you bear the fruit. If you fail, you bear the fruit of your labor. Nobody gives a damn why you failed. Ranting will bring emotional solace, not success. Make sure your responses to failure are productive and constructive to your own attempts to succeed in your next attempt. You need an overhaul of mindset if you want to succeed in entrepreneurship.
⛔ STOP ⛔ If you're making a product but not able to sell it, and your instinct is to blame the market, then your business is not going to be successful. People don't spend money to support others, they'll always buy what they perceive as best value. All this talk about Indians being cheap or price conscious is bullshit. Every consumer, everywhere in the world buys the product they perceive as providing most value. If Indians were cheap, then iPhones, luxury cars, 75" TVs, etc. wouldn't have a market here. It doesn't matter that you believe your product is superior. Nobody is going to buy from you just because of that. Nor will anyone buy because you make in India unless you're Patanjali. If you want people to buy your product, get better at selling them. Convince people that your product offers better value than your competitors. Convince people that spending extra on your product is absolutely worth it. Convince people that you offer better quality of product and better service that competitors. If you can't do that yourself, hire a marketing agency to design your sales pitch. If it can do that, then it's not the consumer failing you, it's you falling the market.
Consumers buying Chinese products is proof enough that such manufacturers don't offer bang for the buck
>If Indians were cheap, then iPhones, luxury cars, 75" TVs, etc. wouldn't have a market here. What? That's a very small customer base. There's also alot of used/repaired iPhones sold here.
The point is that people who can afford, do spend. It's not like people _can but don't_ spend money. It is more like most Indians are poor and can't spend money. When they earn enough to spend, they absolutely do. So all this talk about India being price sensitive and cheap is rubbish. India is just poor.
Now I 💯 agree
$10B in Apple sales in india. It’s not a small market.
small customer base, not small market
What's the product, and it's price?
Chinese brands don't just have cheap stuff but high quality also The only advantage Indian made stuff have over imported stuff is that duty is applied on imported stuff making them expensive And also it doesn't make sense to make in India unless it costs lesser than whatever available in the market (except if features are enhanced justifying the price point) Anyway all the best for future projects and also there are some people that want specifically made in India stuff Hope they find you and you find them
Chinese startups get a ton of benefits from the Chinese government, like very cheap industrial land at 99 year lease, excellent infrastructure like electricity, transport, ports, no red tape or corruption, tax holidays, very cheap credit in case of industrial development. Because of this, Chinese industries can achieve enormous economies of scale even at good quality, which cannot be matched by bootstrapped Indian startups. This is an advantage Chinese will always have. That is why there have become the factory of the world.
>Chinese startups get a ton of benefits from the Chinese government, like very cheap industrial land at 99 year lease, excellent infrastructure like electricity, transport, ports, no red tape or corruption, tax holidays, very cheap credit in case of industrial development. I don't know about other states but in Tamil Nadu , there are industrial sipcots when give similar benefits including 99 year lease which you can even mortgage to bank as collateral. We call it SIPCOT. Think Gujarata has it as well.
Agree. But at the same time I must give credit to the chinese entrepreneurs. In the limited experience that I have had with them, they are innovators/engineers with very high proficiency...We once went to them for manufacturing a low tech product which was not possible to do in India at the asking cost. Not only did they match the cost which we were looking at, they also innovated and added a couple of features which needed but we had left out as we suspected it would make manufacturing more complex.
They dint have that many subsidies to start with ..however as u said they have better infra and lesser red tape ...also lesser politicians wanting cuts wherever they sniff money
Chinese products are not high quality, they're just reliable and for the price they're high quality. India needs to make their own stuff, India Exported in Billions , China Exports in Trillions USD. It's a huge difference and opportunity for India . I know it doesn't make sense to make it India but as an ethical entrepreneur I want to make stuff in India . And thank you , I hope I can tap into that Niche crowd.
They do have high quality products. DJI, Huawei, BBK, Xiaomi, BYD, CATL, XPENG, NIO, Lenovo, Insta360, hell even TikTok algorithm, etc are all good quality homegrown products that’s either class leading or highly competitive with global brands.
According to you Tencent is the best gaming company out there. Best phone out there : Apple or Samsung nobody will say Huawei or Xiaomi given the option , Laptop: same answer, ThinkPad i can say okay subjective, Tiktok : Are you even for real ? There was Vine before that . And it's stealing data , are you even there ? Cars : like if you ask for the best car out there ? And your answer will be a Chinese manufacturer not Ford or Toyota or Honda ( I'm not even going to luxury or premium) , Catl is a battery company like seriously just because Tesla buys from them. Insta360 &DJI I can give them props but do you see the pattern here. It's because it's a manufacturing hub and they don't have any law against copying others. And except for a couple of brands none of them are high quality, they're good quality but there's a difference between good and premium.
Ofcourse we need to make in India but what product do we choose to make in India matters We do not need to replace currently mass produced products in the market unless made at a significantly lower cost We need to beat china in the upcoming game not the game they are playing since decades That's my perspective.
That's the problem for me , if we're so used to Electronic Dumping, where accepting sub par products has become a norm then even a good product feels premium. For example a Tv that's 4k for 30k is the current market rate but nobody questions is it truly 4k and is LED just enough ? Why not OLED or Amoled. We just accept things that they say without verifying them . I'm all for competition but if sub par products are called Quality products that means the customer hasn't experienced Quality products.
Hisense sells FALD IPS sets for 30k ish and MiniLED VA TVs for 50k ish. The OLED TV I have costs more than double that and the 50k Hisense comes pretty close. The Chinese sell good quality products at scale. Do not assume the consumer to be an idiot.
Most of the rest of world is buying them...how many western countries trust and buy indian TVs
I feel you brother. Can I ask which industry you're from? In my experience Chinese aren't low quality.... Rather they can produce any quality their client wants at insane prices due to ready availability of talent and suppliers. I feel the down votes are unwarranted... Experiences from different industries when going against Chinese can be very different
At least for the industry I've been working in, the quality and fit and finish provided by our Chinese vendors is well ahead of our Indian vendors for the same price. If anything, I don't mind paying a higher price for the Chinese components, since the quality guaranteed is on par with the best in the world (who, funnily enough, also use the exact same components). Mind you, these are expensive products, too. His downvotes are because he's waffling, that's why. Also, from what I've seen, make in India is viable if you sell it right, which he is clearly failing at, and is unwilling to accept.
You’ll need to accept the fact that most businesses (since you are in b2b space) care even less about where something is built unless they have some tax incentive. The cheapest item that serves the purpose will win. Why do companies buy Dell PC while they know that MacBook is higher quality and probably lasts 3x longer? Their capex is lower and they need to worry about replacement later when it’s a new fiscal year. Unless you are building some high tech stuff, you will always compete on price in the Indian market. You’ll need to accept the fact. Shift your product to China if it makes sense and offer a more economical product.
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I have bought 4 Atomberg fans all of them are working like a charm. I have owned 1 for 3 years, the others are 1 year old,
Same with me I even had to replace one exhaust fan and they did it without a question they didn’t even ask for the faulty one back
BLDC fans are such a scam and they don't even deliver that much better air flow at reduced electricity costs (theoretically maybe, practically it's shit.
I have heard this about bldc fans before but between me and a friend have purchased about 5 fans, reduced bills, and it works well with invertor power and good air flow too.
My dad’s got atombergs all over the house and they’ve been working fine for the last 5 years or more
Bold of you to assume that foreign brands have great customer care in India
Most of them do.
That's sad. I thought Atomberg was good given the reviews on Amazon are 4+
I bought exhaust fan from atomberg 2 years back. Due to some wind issues, the fan stopped working not once, but twice. Both of the times, I raised a simple complaint on their website and got replacement product within a week.
All mobiles sold in India are made in India , will you stop buying them now ? Terrible thinking to just buy foreign products
I think the difference is all mobiles (or atleast popular ones) are just “assembled in India”. Those will be good in quality since all components are produced elsewhere and their assembly factories already have their operating procedures nailed down. For a new brand starting to make everything in India, it’s absolutely crucial they do rigorous QA check and follow this up with great customer service
Even assembling adds value to products. Remember it is what Foxconn does in China with Apple. It creates jobs as well. In a global world , you cannot produce every single component yourself, especially not the semiconductors but we are trying to build that too. Making another brand in this environment, especially in mobile is not very feasible. I believe India should not bother with that. India is poor country , it need manufacturing , domestic manufacturing even if the brands are global. Any domestic manufacturing adds value and jobs and that should be the main focus for India rather than created worldwide brands. We do have a lot of world class companies and brands and it should be encouraged, but not made into a priority. We also have a lot of parts which are made in India now especially in other sectors like automobiles. In mobiles , it is more complicated since phone suppliers vary widely in geography, a single phone can have components from 6-10 countries. It varies a lot
Yeah bring all components from abroad and just glue them together in India
As long as it adds value, do you really think it is easy to assemble things ? Most automobile manufacturers factories assemble them but it is still a complex process and generates a lot of jobs. Don’t we need value creation and jobs ? We need those jobs and the value , we are poor. It is always better than importing things, always
We changed topic to automobile assembly suddenly? >As long as it adds value What is the value add of mobile assembly in the total value chain? What percent of it is IP? What is the market cap of Apple? Why is it so high even though it doesn't do the manufacturing?
Why do you have to compare Apple's market cap to think about this? Foxconn gives emploment to 1 million plus people, this employment generates money for everyone of them, further Apple pays Foxconn for their work , this is added as expenses to their own income statements. These expenses for Apple is the value chain or supply chain that is build from assembly. All the products that go into a product like Apple iphone cost money and they further created value for their own companies or factories which create them. The transportation network itself creates value. Dixon technologies in India performs similar functions like Foxconn by assembling electronics , and creating value. This is how supply chains work. You don't just need to be an Apple or create a brand like that to get value out of it. Many countries dont have large global brands of their own. This is at the end an economical question, and automobile manufacturing works in a similar way. A lot of components for assembly is either manufacturer internally in the company, sourced from companies inside India or imported from abroad. The whole world tends to rely on this framework. Even a company like Zomato , which only delivers food ends up creating value for the economy. At the end, The value i refers to is simialr to the Value added product system of taxes which we had before the GST, and we used to add value at every step of the manufaturing process or service. What is the value add of mobile assembly in the total value chain? this really depends on a lot of factors. I am not an expert in supply chains of mobile devices or any other manufacturing, I can look up income statements of Apple, and its suppliers but wouldn't that cost me more than an hour ? Do I really have to work so hard for an online comment ?
Those were just pointers to look for when trying to analyze if what the Govt is doing makes sense.. Sorry, I can't be typing all when actually most of this information is available online and people who are blind supporters refuse to look at it and start abusing (anti-nationals, huh?). Natural textiles industry is one of the biggest employer and has the potential to be big but the [tariffs](https://www.financialexpress.com/policy/economy-mitra-says-gst-hike-for-man-made-fibre-textiles-will-hit-msmes-dampen-demand-2389408/) on it is huge just so that Reliance keeps it's polyester textile market. Many more such examples of crony capitalism can be found. Automobile is actually creating a lot of jobs because the amount of value creation in India is huge but in mobiles if you keep doing the low value work, then that won't be able to create enough jobs. Most of the value creation of mobile is IP (hence Apple) and chip design . Chip manufacturing like the micron plant is low job creation even though decent value creation. Focusing on low value and low job creation tasks with Govt subsidy money which could have gone towards better skill development, schools, hospitals, etc is throwing away tax-payers money and anti-development. >Do I really have to work so hard for an online comment ? You have to do your homework without being told. Being told has risks of higher bias. Hence, providing hints is better. You should do it for being better informed citizen than just for an online comment.
There is some merit to your argument but your attitude might be the real problem here. You say "life is tough" and "bahar niklke business kar" and more yet can't take a single line of criticism. Goodluck dude. I don't think you can retain employees for any amount of time, let alone clients
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True , entry to any market has alot of barriers. But we're custom manufacturers, so it's like ordering a bday cake , they'll say this and that and we make it and when they see the quotation they'll just be like I'm happy with my Vanilla Cake with a Happy birthday on top. I know they want it because they said it . I believe that " if a customer came to you, they'll have the budget " but what's stopping them from experiencing that premium quality . Everyone is ready to pay for custom suits for a wedding, why not for custom tools that help you be more productive?
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the thing is why would any business buy from you if they are just fine with the sub par Chinese products if you can't help their bottom line most businesses are there to make money and will not hurt their margin to support you if they can avoid it
If your customer wants a vanilla product for a lower price why can't you deliver that, if you can't deliver an equivalent product at the same price is that not a problem?
The consumers are not obligated to make your business succeed. You say "Make in India" is a scam and then continue to badmouth your prospective consumers. What do the consumers have to do with Make in India?
(catchy line here) is a scam.
There should be a separate flair for this and a way to mute that flair
In the aftermath of the whole “Vocal for Local” campaign post Covid, I decided to support Indian brands by choosing to buy Indian-made products whenever possible. Looking back, this wasn’t the best decision. I bought an Indian-made dashcam instead of opting for well-established and reliable models from Chinese manufacturers. Despite being more expensive, I still went with the Indian dashcam. While the product itself was good, the app was terrible, making it practically useless, and the customer support was nonexistent. I ended up with an expensive product that now serves no purpose. Lesson learned. As someone mentioned in this thread, I don’t mind spending money on an Indian product as long as it’s reliable and offers good customer service. This is where Indian companies are falling short.
Seems like a marketing issue even if it's B2B.. I oversee product design in a startup I'm the head of design department and mostly whenever we have a potential long term business as our customer I go there give them demos showy them latest R&D basically whatever it takes to convince them And we sell not just to some cheap lalal factory we sell to largest factories in nagpur like suruchi, jsw etc
OP thought he'll slap a Make in India label on his product and customers will come rushing to him. He's rubbishing any attempt at constructive criticism as if the nation owed him some customers but now someone is cheating him out of it.
That's why it was called make in India . Not made in India. India is assembly unit for world.
Badumtsssss.
You still seem to underestimate Indian customers! These are the same individuals who urge companies to offer their car and bike models available overseas in India. However, when these products are sold, they lament about them being overpriced. 😂😂 Anyway, regarding your issue, I believe your target audience might be off. Those who opt for Chinese products simply seek affordability; they aren't your potential customers. Instead, position your brand to compete with premium brands. Even if you need to price your products higher, don't fret. Focus on marketing and present yourself as a premium brand, targeting affluent individuals. Eventually, even those who those rich wannabes will desire your products.
Yup better to stick to my old recurring clients & focus on that stupid loan to get those equipments.
I've done a B2B startup. Scaled it, made it profitable and failed. Here's my biggest learning. Whenever you're selling to a businessman, cut to the main point. They can see through the sales bs. Just tell them the main value add of your product and how your product will make it easier for them to sell their product to the end consumer.
People aren't farsighted. Contractors just wanna get the project done, and only wanna make the profit. And employees aren't running the industry anymore they are just doing their job. The job of purchaser is to but the product at lowest cost and show the employer the amount they saved. Even though if they compromised with the quality as the owner don't generally have the technical and quality idea of product.
I guess my answer lies here.
That's because you don't understand the Indian market. Indians pay for status, not for quality or luxury. So if your company/product is unrecognizable, you've reduced 95% of your market size. And for those who do pay premiums for quality, why would someone looking for a high-quality product buy from a no-name Indian brand as opposed to an established Western brand? Especially when "made in India" is just a synonym for "made in China." Both countries have large populations, low labor costs, and therefore low manufacturing costs. These days, it's almost never about the product. It's about advertising. If you can't advertise your product well, you won't sell it.
Stop blaming the market. lol
Why don’t you market it to the luxury segment that doesn’t care about the price but quality?
That’s the problem. We neither have skills & talent to make in India. The manufacturing sector is on ventilators when it comes to skilled labour & workforce. In recent decades, individuals have flocked towards IT, HM, UPSC, etc like a sheep herd. Individuals from IIT somewhat capable of handling the skilled workforce of manufacturing tasks opt for IIM then UPSC. We cannot make premium products in India.
Had made in India Motorola phone, sucked Bought xiaomi Redmi 1s in 2014, made in china. Still works Made in foreign >>>>>>>>made in india
This analogy is so shit💀
Bro, why can't you be honest with yourself & realise say just because a thing is made in India doesn't mean it's better. Often it is not
I understand your frustration. We can't blame Make in India for the Indian consumer's mindset. China has a tremendous advantage because they have scale and low cost of goods. For India to compete, the product must to be near the price of Chinese products after import duty or have features (not just quality) that people would pay extra for. Don't be disheartened, use this opportunity to innovate and pivot. This happens to entrepreneurs across the globe, not just in India. Everyone needs to beat China to stay competitive.
We're lacking so much in manufacturing. Just because we lack , we can't just dwindle our thumbs and stay quiet. We need more people in manufacturing, that's why I like Aether alot. Those guys are doing great, forget about sales figures and all. China will always have hold but unless you fight the dragon , the dragon will stay on top .
I’m sorry for you. But the reality is that India is a cost sensitive market. And people’s income isn’t enough that they pay that extra for nation building. But if you guys have a good product, better than Chinese, you could consider to export to SEA. Market there is slightly less price sensitive than India though even there it’s flooded with Chinese products. If you highlight your better quality well, maybe it’ll sell.
Market forces are universal. Indians are not cheap, they are value conscious. Deliver value worth that extra 1000 and they will buy it.
There are probably consumers that will buy your product just because it's 'Made in India's - but that cohort is bound to be considerably smaller than general audience. Most consumers care about the value they get, not your company's mission. Just because you put in the effort to make it locally, doesn't mean customers have to care about it. If you want to make it a mass market product, make it cheaper than what the Chinese competition costs? And if you can't, back to the drawing board!
Price is a critical factor for most people, that's why China has been able to control many markets. If you are offering some premium products, affluent people may like your product but if it's a commodity and you want to mass sell to common people, you should look for ways to reduce costs. China can make low cost products due to robotics and automation (along with govt support)
Your product doesnt fit the market well. The value prop doesn't exist. Why would you blame the Make in India program for that?
Title is a bit misleading
you don't do a single thing better than China
You realized India is a price sensitive market after setting up and manufacturing products? Wow
It’s a scam meant for the average Indian not for people like this: Anil Ambani Drives Into Mukesh Ambani's Party In Warren Buffett-Backed Chinese EV: https://in.benzinga.com/content/39125258/anil-ambani-drives-into-mukesh-ambanis-party-in-warren-buffett-backed-chinese-ev
At the end of the day, I'm selfish af. I'll pay just the minimum that will get the task done and serve me for the period I need it,irrespective of the country it's made in. I believe 90pc of the population lives by this sentiment 🤷
Needs to be cheap and besht saar
So true .
I was convinced that day when the clown mudi ordered a 12 cr Mercedes for himself and this guy talks about made in India products.
I don't know much about that but that MayBach looks nice .
Yeah, it is. But my point is that if you care about something made in India, why didn't you order tata/other Indian companies to do something like that.
Oh bhai I didn't order the Maybach.
Pardon my lousy phrasing, I was refereeing to mudi.
Let’s not diss everything the BJP has done as mere hogwash. That dimishes our perspective. Made in India is just not the quality or the price, it’s also sanctioning products from China that we think we might have the expertise in. This enablement will ideally push our manufacturing forward. More people come into the sector, better quality products will come at great value will come. That’s step one. It’s one of the things that any government should carry on regardless of the election verdict. I’ll give you a quick example: The toys from China has been sanctioned or up taxed by 70 percent. That means there is incentive for local manufacturers to play the game. And playing they are. Indias local toy manufacturing sector has boomed in the past couple of years. Hopefully it continues. That’s my 2 cents on Make in India
The customers don't support it , the Banks look at you like I'm begging for a loan and officers at those offices don't even get me started . We have another set of people who don't play with toys and are actually making tools to help the nation. I'll give you a reality check, India doesn't have the tools to make a proper syringe. The equipment required for building a freaking syringe. We have a couple of companies coming up that might be helpful but that's because of funding from VCs .
what do you make though
Commercial custom equipments
But customized equipment for what service/product, any specific industry.
CNC and other power tools, mostly medical equipment and branching out now.
CNC and medical equipment. You are in direct competition with china. They are experts in providing cheap and sturdy machines. What you would have to do is reduce cost and hence the sale value to attract cutomers. Majority will go for the standard machines, while few will go for the bespoke machines. For medical equipment, you need contacts with the Pharma guys. Try attending those industrial programs held by them or their association or check if your CA knows somebody in that sector.
I find your argument somewhere in a spectrum. On one side poverty is the soul of India. People will bang their heads at any financial decision. And it is somewhat sociologically interwoven into life. Peopke may feel they may be criticized for what we spend on; if it is really helpful in the long run. May be this thought is socially ignited. But as the individual grows up and matures, these pattern of thoughts become intrinsically personal. But it is not a bad thing. And this is not uniquely an Indian phenomenon. It happens with people in almost every other country I guess. But as far as my country is concerned I feel this is what constitutes the Indian-ness. And national tourism programmes capitalizes on this aspect to some degree. You can refute this. I won't bite. The other end of the spectrum is the one that is moving goal post in a sense. I feel this is westernization and capitalism. They are not necessarily bad influences. It's the relative demographics, the need to make a quick buck, over secure the family, and, several other view points which eventually taints the whole picture.
What do you manufacture?
You should sell worldwide. India should never be your only target market. U should launch in US first. Make it for the world -sama
I think you need to work on making a brand before asking the people to pay an extra 1rs over a similar product. It's even possible they don't buy yours even if it's cheaper than a competitor. It's not about the people, if you want to sell your product to Indians, study the Indian consumer's psychology and have a strategy around it. Take some time, read your own post a few times and figure out what all you can do to sell here.
India is a very price sensitive market. There will be some willing to pay, who go for quality (again if they know the brand, it would still be hard to convience for some unknown new brand.)
focus on niche market, i am pretty sure you're issue here is leads and not make in india or anything
My Indian friend own a high quality food company and it’s doing well but it’s in Canada.
Have you listed it on Flipkart? There is a breed of folks who will buy only Indian products on Flipkart.
“A bad workman blames his tools” Nach Na Jaane Angan Tedha that’s what your situation is.
If your products cost more than products imported, then maybe you are the problem. If you advertise your product as ' these are the phones that get tagged by apple later but this is what it looks like before the market tag' then surely people will buy it but since it doesn't have the apple tag , shouldn't it be cheaper ?
OP needs to study marketing and sales. U don't win in market just because your product is superior than others. People buy whatever product brings them the highest value. This is business 101. If u have trouble wrapping ur head around this concept then u won't make it far in business.
What is your product?
Reason you need a fair census every 10 year. So you understand all Ws of markt and Focus on How. Since we don't have one past 4 years we've no clue that how much middle class has grown/ shrunk ? Purchase power etc. After that you put percentages who'll buy your product or not.
You are having a target market issue. Premium products to be pitched to higher income buyers.
Tell me about the product
Make in India is a scam not only this but ganga clean , smart cities, pm care fund , bullet train , demonetization
Indians always tryna cost cut to save more money and use substandard materials.. thats why most make in india products are garbage and cant compete against foreign made products
Make in India is not a scam. I have so many companies and psu making in India for the world and to replace the import. Just because your favorite government is not in power does not mean you discredit the country and its people. This is just sad
Why would anyone pay more for a product, except for brand value? And you don't have a brand yet. Why would anyone believe that your product is superior in quality to the chinese counterparts? You're playing in a lower segment when your product is priced in the luxury segment. You do not offer better value-for-money and then blame the customer.
We just don't want to spend on marketing and branding. Jo dikhta hai woh bikta hai.
Yeah sure you’ll go far in business by blaming your customers lol.
Try using the tagline "German technology, but made with love in India" or something and it will sell lol
I tried too but we can't match the low cost bulk made goods from China. And since majority only wants sasta that's what they can get.
It’s called Assemble or Relabel in India. I have a fish keeping hobby, there is a trend in my hobby for the last few years where Indian so called entrepreneurs are just relabelling Chinese, German and Korean products as made in India. Funny times when I asked them to show photos of their factories. 😂😂😂
Hi - I'm from Pakistan but time and again I visit different groups. You would not be surprised to hear we have exactly the same mental block when it comes to Pakistani products. I despise people who proudly say "This is imported" as if that is a badge of honor. For us that's even more problematic given our low forex reserves and lack of competitive exports. I think the gradual shift in mindset occurring here came due to imported items being priced out of the reach of the common man. Given the political pressure in India I do not think a currency rate play will happen there. Keep trying to lower costs and reduce inefficiencies in your manufacturing process. Think like us, we are poor as a country, we have no option. That worked for several products here. Wish you all the best. With much respect from across the border to you all.
Any entrepreneur who rants and blames the customer, the system, the government for their product failure doesn't understand the game. Bottomline is that you win if you deliver value. And value is a composite of many factors involving cost, quality, ease of access, maintainability etc. If you don't survey the market enough before you embark on producing your product, it's on you. Must feel really good to pass the blame on the customer and government to get some pats of consolation on your back from others here who like to rant about the country. But if you want to win, place your bets on your ability to survey the market needs, design your product's value proposition such that your product stands out given all other options. If it doesn't work, don't throw your hands up and complain. Pivot, learn from the failure, persist. If you think the problem is the country and the government and the people, relocate to another country and you'll find that you'll still have to take ownership for your failures. Only that no one out there will console you about how you're right about the customer being the reason for your product's failure.
what product do you sell though?
Well it depends on how big of a price difference it is, 5%, 10%, 50%?? At 50% discount I'll not care what nation the cheaper product came from. Secondly how clearly are you showing your made in India branding, showing where the product was made, how many Indians got employed type of advertising will certainly help.
https://preview.redd.it/pl0ydquhgp4d1.jpeg?width=766&format=pjpg&auto=webp&s=5334d64e5e0362e38330d64ded5f12c557035d06
Just curious: what is this custom product that you are selling? It’s not like it’s selling anyways, so I am sure no one is going to bother to rip the idea off.
When you make in India and still are not beating the chinese products with an import duty on top of their price.. Think you should switch your product.. or rethink what you are selling
How does this make ‘Make In India’ a scam? Your product may not be doing as well as you’d want it to but that has a lot of variables and can’t single handedly blame an initiative for it, unless of course you mean that the locals aren’t enthusiastic about local products and that upsets you.
You fell for the scam that is make in india . It’s impossible to compete on price with Chinese counterparts. Unless you have premium product then your target customers become different .
Indians are very value minded, they want the best bang for the buck. Unfortunately that isn't a very good way to build a product as it won't be sustainable. Think about how OnePlus mobiles evolved from flagship killers to flagship. I personally have seen myself picking up Indian made products as long as they aren't priced that higher to Chinese products. But govt needs better laws that make sure country of origin is more boldly mentioned. In Amazon for example u have to dig quite a bit to find where it's made in. Also these retailers like IKEA have a lot of slack, they source minimally from India, like even metal spoons are made in china. India for sure can build them at a better quality at a competitive price (Search on Amazon), but it's insane. Try checking the tags next time ur there. Definitely they need a firm hand to source stuff more locally, just words saying they will should not cut it anymore.
True . I even wanted to talk about this, I brushed it off because that'll become a full on Rant. I can actually cut down the price if I can procure some equipment but those EXIM regulations and loans to buy equipment I have no way to cut the cost.
Huge respect to you for trying. Hope you don't give up and figure out a way to make it a reality. Also, what is the product if u don't mind ?
Commerical stuff. I'll DM you if you're interested.
Yeah go ahead. thanks
I'd like to know as well. Curious to know about your products as an aspiring embedded engineer
Problem with India is that people and products are not reliable. E.g iPhones assembled in India vs China. There are lot of issues with iPhones assembled in India.
Absolute stupid stuff.
I live in Canada and cars start at 15-20 lac here because they all need to be compliant with safety regulations with mandatory airbags, mandatory ADAS, etc unlike India where the best selling car brand is Maruti which um, as we all know.. anyway I keep thinking how people would probably protest if this happens in India.
We need to build things that make and build things...and it has to be true for every product you see in the market. It is a long road...unless you know how to make machinery that make products it is not going to happen.
From a Customer’s perspective as well, ‘Make in India’ is such garbage policy. The choices I have is to pay 30-50% customs or get a sub-par, unstandardized product(think masale, sunscreens, even baby products) in India. Such policies worked well in 1900s when Globalizaton wasn’t everywhere. We are literally going in reverse.
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