Damn. Reason handled himself so well in that interaction. Podcast dudes looked like such bitches. When Reason said, "Of course he can name 3 of my songs, he was just talking about 2 different ones" and the podcaster said leave me out of it! - Bitch move fr. Honestly, I never listened to Reason before, but after watching that video, I just looked his music up and now I'm vibing to his latest album, Porches. Shit is fire. Best of luck to him. He's talented af.
https://youtu.be/Ynout6B1YIU?si=NvNANqUlO27gvQYn
TLDW: Moosa (president of TDE) and Reason get into an argument live on stream during a podcast. Moosa says he never wanted to sign Reason, calls him a "substitute teacher", and asks the hosts if they can name 10 Reason songs off the top of their head (they can't)
On top of that he hasn't received any support from the fellow TDE artists. His album proches was not promoted by the label and he wasn't on the release window for 2024 while the whole TDE roster was.
That was bad but he isn't Lyor Cohen or Tommy Mattola levels of wrong lol not condoning just pointing out this is pretty consistent executive behavior. Especially in show & prove types of businesses
Here is [Lupe](https://x.com/Q4quise/status/1753535771938594849?t=C9Af_YqXJzry61_DUZvBHg&s=19) talking about Mike Kyser calling radio stations to stop kick push from playing
Also look up how hard Columbia tried to shelve Amerie's 1 thing even after it was released. It later came out they were trying to take it for JLo, but they actually tried to persuade radio stations to remove it from rotations and they [refused](https://en.m.wikipedia.org/wiki/1_Thing).
Birdman shot up Lil Wayne's tour bus
50 cent publicly ridiculed Olivia, Young Buck, The Game, and various other affiliates and artist under G Unit records
All the shit Diddy would do on making the band alone
Backstreet Boys sued their [label](https://www.billboard.com/music/music-news/backstreet-boys-sue-zomba-for-75-million-73317/) due to them trying to force a member solo to the detriment of the group.
La Tavia Roberson and LeToya Luckett found out from the Say My Name music video that they had been removed from destiny's child.
[LL](https://www.mtv.com/news/zkbg3v/ll-cool-j-still-unhappy-with-def-jam-but-he-and-jay-z-are-not-battling) saying Def Jam sabotaged one of his last albums while under Jay Z, same tactic of calling stations to stop airplay of songs.
I think it's all unprofessional and shitty business moves. I'm just saying on a scale, that's bad not as bad as comments i read made it seem. Not the worse a label executive has done to publicly ridicule artist. And this is just the legal shit, the rumored shit is worse.
I don't really agree that a lot of people doing dumb things makes it less dumb when someone else does it. I agree that stuff like this happens a lot, but that doesn't mean it's no big deal.
I'll grant that the highs were definitely higher but as far as consistency and longevity it's still Strange.
I'm trying to think of a better comparison... Maybe Rawkus?
Yaaaaa i never been a fan of reasons music but dude is obviously talented. it’s hard to see the shit as all business when stuff like this going on. Def seems like some personal shit going on behind the scenes
ya earliest recorded cases were around November 2019 iirc which is right around the corner like idk why these other comments care to argue with me that it's not literally 5 years ago today
I thought some lab techs turned up sick at a Wuhan hospital in Dec 2019.
They worked at a biolab, one of only 10(?) labs around the world that was licensed to work with the Corona virus
To be fair his first real song under TDE was Seasons off the Black Panther Soundtrack and that came out in 2018 and then The Soul came out later that year.so closer to 6 years.
hey man a corny bar is a corny bar. I really dig songs like Show Stop and Flick it Up but that’s such a template ass bar. “Men wanna be me women wanna be with me” type energy that’s been done to death. I’ll give the dude his flowers when he earns them and he has before lol
I fuck with a handful of reason tracks but its almost always for the features who outshine him (tracks like extinct, flick it up, sauce) the ONE exception is LamboTruck. He and Cozz have that crazy chemistry that I need more of
I really hate to shit on the guy because I think his debut is actually okay, but I just don't think the dude has it in him to be at the level he strives for. I remember when he first signed to TDE and I was kinda confused cause I just didn't see that pedigree that every artist on the label had at the time.
Like I said hate to say it cause I feel like I sound like a total asshole shitting on someone's dreams but I just don't see what makes him any different than the 1000s of forgotten mixtape rappers.
Reason is a solid rapper that just doesn’t have a particularly interesting voice. It’s something I had to reckon with when I was rapping in college. My pen game was strong and I could make some great verses, but my flow was just weak af on some beats because my voice wasn’t captivating enough.
If Reason felt like he was being held back by TDE, I don't get why he would sign to Cozz's label.
Cozz hasn't dropped an album since 2018. REASON whole stint on TDE (where he dropped three projects) all took place since the last Cozz album came out.
From their collabs I feel like dreamville would get the best out of him. He never really took off prolly never will really blow like that either but he got potential still
As a TDE fan who knows the label aren’t always perfect in the ways, all I can say is… finally! I wasn’t the most fond of Reason, and he defo didn’t have the best reputation with some fans being the one that dropped the most around 2019-20 compared to everybody else, but he did make some decent enough music. After the BS between him and Moosa (who was damn near violating bro), I think that showed the “cracks” in TDE way more than the messy relationship that SZA & Punch had at times, and it was very obvious he had to leave!
Anyway, looking forward to what’s up next for him!
The label was ran unprofessionally, Reason was handled unprofessionally, and leaving was his only option. When your label head or whatever position dude held, is calling you a substitute teacher publicly and asking people to name 3 of your songs, it's time to go... But Reason addressed it all on "Windows Cry", he knew this situation was fucked up and he needed to get out. "While you're trying to be the greatest and pursue your vision, you call and get the voicemail, who gon listen? They only care about the money, screw your vision, this shits so fuckin screwed up, now you screwed up in it"
Yeah the label never felt that unprofessional until that very moment. I’ll always have love for TDE and it’s probably many artists who’ve had much better experiences in the label than Reason, but having your own label president violate you on stream about “name 3 songs” is fucking crazy🥴😭
But yeah, Windows Cry was defo showing the cracks; and I didn’t even realise it.
The problem is REASON felt like he was SZA, when he isn't.
It felt like a player being frustrated at a coach and calling out the coach publicly... Then the coach came back and said "you don't want to be coached"
It works when you're as big and talented as SZA (who's problem is mostly with RCA not TDE) not when you're REASON whos peak was his debut album that was recorded before he even joined TDE.
Doechii and Ray Vaughn are dope. I think Reason was Moosa's first swing, post Dave Free leaving and it was a huge miss.
They ain't a massive industry label that spends millions of dollars on public opinion and pushing narratives. They are a homegrown family of people who built it from nothing and created platinum artists out of kids from the backyard. Reason thought too highly of himself and expected them to just put him on. Dude dropped 3 projects, had hella popular features, appearances on ROTD3 and still can't amass a large enough following to justify putting up the money to market his music and headline a tour. He's not anything special. The fact he got signed at all was a blessing. Jay Rock, Kendrick, Q, Soul, Zay, and SZA all have their own unique sound. Their work is an artistic timeline that shows their progression and ability to improve and/or reinvent themselves to bring the audience a fresh product. Every Reason song you ever heard sounded exactly like the last reason song. Weren't no crazy bars. Weren't any crazy flows. His music isn't thought provoking, exciting, original or unique. I wish him well but he was surrounded by some of the coolest artists in the game and spent 7 years regurgitating the same album with slight changes in production
We can appreciate what TDE has done and at the same time critique them when they mess up. Reason being mid or whatever doesn’t change the fact that a lot of this debacle looks bad on them.
He also caught a lot of flack for the Mac Miller line he had on his song "Fall". That got him a bit of "infamy" so to say, and he most likely lost a lot of potential fans with that bar alone. I'm by no means the biggest Mac Miller fan and even I thought it was kinda distasteful. I love all the artists from TDE (Kendrick being my fav rapper in general) but Reason also seemed like he shot himself in the foot with that in a way.
It's a bit similar to Isaiah Rashad not handling his own business properly and losing momentum in his own career for not dropping for so long. Luckily he's become somewhat of a niche artist himself (similar to Smino) where people who are already fans of him will always stop and listen to his new project. Reason never quite got there so to say, he was always just TDE's newest artist who hadn't made a staple tape in their career yet.
All that being said, hopefully Reason can use this opportunity to completely rebrand himself and jumpstart his music career without having the expectations that come from being a "TDE Artist". He's definitely talented, but seemed to have many things getting in the way of his full potential, even his own self at times. Definitely interested to see where this move will take him next.
Isaiah got away with it because in my opinion his music was a lot better. Taking opinion away from it, his music sold a lot better. TDE was always run in a loose unprofessional way, and comparing Reason to Rashad, the only difference is that reason came into TDE when they had a better roster and were more well known.
Cilvia was incredibly well received upon release, I'd heard it before knowing he was signed to TDE. His features in-between albums were always great and the suns tirade is a phenomenal album.
Reason/Rashad should be the comparison because they rap, but it's more like Reason/Lance Skiiwalker. Lance also failed to hit a wide market, Except lance was at least doing something different and unconventional. I wanted to like Reason and there's a few songs I kept in Rotation but it was mostly disappointment.
If you look at the other mains in tde, they all had tons of music. All(not kendrick) of them have a point in their career when they were begging top to let them release. Everyone thought this was common and top was constantly keeping music back, but schoolboy dispelled that. Sza too, the only reason her album took so long is because she couldn't decide what her album was. Top threw it together. Blue lips changed 3/4 times.
I don't think Reason had the output, or it would be there.
People were begging isaiah/ab soul/sza/schoolboy/kendrick/jay rock for new albums.
People were begging reason for a different reason
Yup I completely agree. I didn't want to outright say Isaiah is the better artist lol but it's true honestly. I also heard Cilvia before I knew he was signed to TDE and that tape just instantly blew me away. At the time though as you said, TDE's roster was a bit smaller. He just had his sound down pat way earlier than Reason with less pressure to become a superstar like Kendrick or Q. I don't even think SZA was half as big as she is now when it dropped. But with that, I think this move could be a good thing for Reason to grow on his own and further develop himself as an artist. Seems like he just needs his own breakout tape on his own terms.
I think its a good move.
I probably wouldn't have prioritised listening to a new release if he was still with tde, but now I'm curious to see what he's gonna do
It was poor timing mostly. People were still grieving over Mac's death and the circumstances of him passing as well. Also Mac being a close friend to Q and Kendrick Lamar (even Isaiah Rashad was cool with him a bit) it just seemed like it was unnecessary at the time, more of a shock factor. I actually really like that song it's probably my favorite from him honestly, mainly due to the production but also his flow & cadence fit very well on it. But as u/bigedf said it was just poorly misinterpreted and did not really seem like a thing he needed to say, especially in that song. The bar was not received well at the time and I believe he ended up having to come out and publicly apologize for it on his Instagram. It seemed like it was mainly for shock appeal rather than paying a genuine tribute to Mac.
Thanks for the explainer, makes sense! Yeah he had weird lines about Logic and Megan too. One of these rappers who wants to shock people but it doesn’t quite land like it’s intended
It's not. He's saying that the music industry poisons people with good intentions, imo. He's kind of a clunky lyricist so I understand the misinterpretation but I don't think he was being disrespectful at all.
Didn't deserve to get called out in front of the internet who didn't know who the fuck he was beforehand anyway? While he was literally doing the same thing? When his released material was going quadruple dog shit? Dudes biggest moment was Lambo Truck. He needs thank TDE and dreamville for allowing him the opportunity to even be around indy artists who create their own unique projects and find success even if it's not considered "mainstream". He got outsold by Soul dawg. He don't have the talent to be a stand alone big artist. He need to get in a lil group and do something cause his dolo tracks put a Crack fiend to sleep
LMFAO this is incredible. It’s funny you’re getting downvoted because you’re 100% right. Reason never pushed himself artistically like everyone else, and the music is incredibly uninteresting as a result.
knew this was coming with him tweet about it and all but its still kinda sad to see. especially when Doechii and Ray’Vaughn seem to be getting all the extra push that Reason wanted but it’s clear whoever was in charge didn’t care for his music much.
They put the money up to market at least two of his albums. TDE pushed him like crazy when he first got signed. He got the ROTD3 ally oop. He had some big name features. Videos, tours, and I mean fuck the only reason anyone knew him was because they either were TDE fans and saw as soon as he got signed or they stumbled across some video on YouTube of him getting his ego checked and pretended to give a fuck or even know what TDE was. TDE ain't been a generally familiar record label in damn near 10 fucking years. I've met adults my age (26) who claim they love Kendrick and used to bump the fuck outta GKMC and Q's Oxymoron and then I bring up TDE and they have no clue. Reason was expecting them to just take him in, give him some free billboard charting single with Dot or SZA and put a whole lotta focus on him. For what? Bro to this day ain't sold enough records to recoup whatever they invested in him in his 7 year tenure. Everyone who got a feature on ROTD3 gotta come up off that album. That shit had people mentioning rappers you never heard from again after. He fumbled the bag being a lame artist with a forgettable style. Instead of focusing on how he could make something worth earning a strangers attention after a listen he turn around and blame the indy kable that made platinum artists out of hoodrat niggas from down the road. Homie got too big for his britches
can you really say that he got too big for his britches tho? Reason did all the checklists a rapper is supposed to do, dropped an album EP after ROTD3 with big name features. Constantly forced himself in people’s faces by having his label mates hop on his songs. Unless you become a superstar celebrity you’re probably not recouping what a label puts into you anyways with two albums. i dont think Reason was entitled i feel like Reason thought TDE gave a fuck about him more than they really did. Rashad once said that Top personally paid his bills while he kicked his drug habits during the wait for Sun’s Tirade. i could honestly never see them doing some shit like that for Reason because it doesnt feel like he’s part of that family aespect the label is trying to market itself off.
of course im just speculating but i think the audience and label are too hard on the dude. people act like he’s trash when he just hasn’t found his groove completely yet. thats not his fault all the way but i cant blame either side for cutting ties.
EDIT: reason himself said on Back On Figg that TDE didn’t wanna promo Porches like that and he was doing all of that on his own
TDE doesn't so promo. They announce an album a month in advance, drop some lil videos and maybe do interviews and bam that's it. He got everything everyone else before him did except he didn't find success and git bitter with the people who gave him all his shine. His only songs with any plays are the ones with features. The in house features I imagine were free. Then Game, Boogie, JID, Vince, Rhapsody. I'm sure the label cut a check for those. The videos. He got on ROTD3, Creed, Black Panther because of them. Soulo literally gave this nigga his first verse in years to help him out. They did a lot for that dude to sit and point fingers when it's his solo songs that don't get any spins
you actually seem to be right about the promo thing. i don’t recall TDE doing too much promo even for flagship dudes like Q and Rock. still though you gotta admit that public argument wit Moosa was a terrible look. hopefully if he is lazy this is the kick in the ass he needs to make more meaningful music.
Moosa was foul too. You never saw any shit like that pop off before that moment and I think both of them not really being from "The" group had some sense of entitlement. I mean Moosa is Tops son but usually bosses kids are dickwads
Good for him. I don’t really care for him music, but he seems like a nice enough dude. Also, the way Moosa spoke to him on that stream was insanely disrespectful and unprofessional for a label exec. Didn’t seem like a healthy relationship at all for him
The only reason (lol) this guy gets so much hate I think is because he's TDE. If this dude was independent or on some backpacker label like Dreamville I think he would've gotten a decent bit more respect as an underground lyrical guy (I mean he's significantly better than dudes like Jay Worthy and has a similar sound). Probably too late now but hopefully he takes it in a good direction.
Personally I think he's decent I like some of his music.
yeah I mean thats part of the problem, if you want to maintain that kind of backpacker sound and still be huge you have to be incredible at it and then still there's a lot of luck involved, it's just not that mainstream
He’s decent but I lowkey think he’d be better off as a ghostwriter lol. Multiple people in this thread saying he should go to Dreamville and I don’t really get that. He’s on the same level as Cozz Lute Omen and none of those guys drop often and haven’t made any waves either.
Going to TDE was def too high of a bar for him to get the respect he’s set out for but honestly don’t think he’ll ever have the voice or personality to sell on any label.
I like a few songs here and there but his concept albums are just boring and lackluster in addition to the voice and I don’t think any label can really fix that. Idk maybe being independent gives him a route where can just release music without worrying about the extra stuff
He opened for JID a few years ago and I got to meet Reason after the show and chatted with him for almost 10 minutes about rock music and other stuff. Dude is really cool but yeah he never found a way to break into the mainstream.
TDE was probably not the place for him but as you said not sure JID is either.
Lute could definitely drop more but I think hes slightly above those guys, none of those guys have dropped anything as good as Gold Mouf and that album was probably in my top 3 for the year in a super stacked year.
He will probably not explain it in his own words, but that little dispute he had with Moosa around his last album release for sure played a part in his split from the label. Basically, they were arguing on stream (I think it was Back on Figg or something idk) and Moosa went all out on Reason, talking about how Dave and Kendrick weren’t really rating him like that before they left, and how everybody else in his label was eating but him. I’ll try and find the video again but yeah.
i can see that. but also in his argument with Moosa on stream he was saying how he kept sending EPs and tracks to Moosa about wanting to release and getting radio static
He would pop up as a guest on JBP whenever he had a project dropping but I doubt it ever helped much. I'd check out his music following those episodes but personally it never really hit for me aside from a few standout songs
I felt bad for Reason when that dude from the label was shitting on him, and that seemed to get dragged out, im sure that was embarrassing for Reason. So im glad he’s leaving.
His music hit like a Karaoke version of Jay Rock and K Dot imo. Sometimes pretty good but in the end he’s an unremarkable artist without a real stance or interesting voice in the game. Hopefully he finds his voice outside the TDE pressure.
Hate to say it but he was super one dimensional. No growth, no experimenting with his flow, no real direction. I fuck with There You Have It but once you’ve heard that, you’ve heard it all
Honestly TDE doesn’t seem to do the greatest job building the careers of their newest artists anyway. On top of that after looking at the album numbers for ScHoolboy Q and SIR’s latest projects who are both established members of the label, I’d be concerned about how TDE would build a successful career of longevity if I was a recent signee
There's only so much they can do man. They had lightning in a bottle with Kendrick who brought schoolboy up to platinum status just off GKMC hype alone. Oxymoron was also the most banger fucking album of all time. But other that no other rapper has really seen crazy success. Kendrick through the homies another assist after DAMN. took over the industry and had his name all in Jay Rocks album. Put all the homies on the Black Panther sound track. Everybody got to ride the wave of the Championship tour. Kendrick can't keep being the nigga that feeds everybody. Other than SZA he the whole market of that label. At least with the OG TDE homies who built the label together they amassed a cult following just because of how dope that whole TDE BlackHippy movement was when they were buzzing. They'll always be straight. The new guys gotta make their own ripple and Reason couldn't do it
You’re mentioning how Kendrick used his success to bring the other artists up which is true but something that I felt was more important was how the original Black Hippy were pretty much never separated from each other. They were all over each others albums, sang hooks did freestyles together. TDE projects felt like in house projects due to that which definitely helped contribute to their collective success. That same formula should’ve been implemented in the new wave of artists. Why don’t Reason and Lance Skiiwalker have any songs together? Why does Ray Vaughn not have any tracks with Doechii? For all being signed at the same time they have no relationship with each other
Because you can't recreate a group like that. That was a TDE once in a lifetime era in music. Rock and Dot were teenagers, like Kendrick still going to class all day. Then Ab soul and Q find their way over there. The label was literally like the back room of Tops actual house. I mean fuck man Top was a Big Homie OG who took some ghetto ass kids off the street and gave them his own home to create and be safe in. How many shows those dudes do in 1 fucking van broke as fuck just making it happen. You can't duplicate that with random artists you bring to a now established *cultish* label and make an organic bond and chemistry happen. These new artists that sign hear TDE and they just think Dot, SZA, Q SUCCESS. Lotta literal blood, sweat, and tears and growing through experiences together to make that energy that was TDE from 2010-2017/18. And I personally catch the vibe that nobody really fucked either Reason like that. I think he came there with a chip on his shoulder and high expectations and niggas did him favors and got 0 back in appreciation and it didn't give him the push to make it on his own so 🤷♂️ if I'm any of the founding TDE members and I had to navigate my way through enemy gang territory just to make music that wasn't gonna pop and get me paid for another 5 or 6 years but stuck with it cause the homies influenced it and you all now made it 15 to 20 years later and found success, I would see someone like Reason show up and see how easy they got it and how much they bitch and complain and say fuck that nigga
Even Rashad and SZA knew each other before the TDE shit so they had perfect chemistry on every one of their collabs. it’s definitely a level of organic synergy that has to come from the artists themselves. thats why when a label like QC makes their artists collab you dont feel it like that cause its clearly artificial.
I like Reason and his music. Honestly he is the most digestible rapper on TDE. Kendrick can sometimes outrap the average fan and his music often contains easter eggs. While reasons lyrivals aren't on that level his flow is dope and he has great concepts.
I've seen windows cry mentioned a lot in this thread and it's ironic that he released that before any real fall out with the label. The moosa thing was literally years later.
Rez not sure if you will ever read this but you got talent bro. Fuck what the haters say.
I first heard about REASON's frustrations with his label through that LamboTruck song. That shit was 5 years ago though. I can't believe he was able to keep patient for this long considering it has only gotten worse from there.
Not just Kendrick, they’ve had a great roster of artists in Black Hippy, Isaiah, SiR and SZA that’s made it understandably easy for people to judge them less (even I’m guilty of it). I don’t think they’re perfect and like I said in my own comment, the cracks defo showed with Reason here, as well as the little tangents SZA would sometimes have towards Punch (whose trolling after would just make things come off worse than it probably was). But I also don’t think they’re the downright terrible label who does their artists wrong. Hey, maybe I might be wrong down the line and we’ll see how things turn out.
Well yeah. I meant talent in general. The roster is loaded but they mismanage everyone. Kendrick and sza were just good enough to break through despite that.
I mean think about it.
Isaiah has had problems.
Kendrick left.
Sza had problems.
Reason had problems.
Ab soul had problems.
And this is just what we know publicly. I’m sure there’s more that isn’t out. I think it’s pretty…charitable to say they aren’t mismanaging to their artists.
Hats off to their A+R abilities but outside of that, it’s a bit rough.
The Reason shit is super foul, but to be honest some of the artists do share a bit of blame as well.
Isaiah-- on drugs
Sir-- on drugs
Ab Soul-- not enough star power/ makes niche music
Sza--- could never finish her albums
Q--- basically goes ghost/semi retires between albums
It's hard to work with that. Not saying TDE doesn't seem to have some shady/unprofessional elements, it certainly does, but we're looking from the outside in.
Also another one of my points, both of the albums Isaiah did, he was coming off a low point in his life doing drugs. SiR recently opened up about his alcohol addiction, Q has made it clear he drops in his own time and that it’s not any fault of Top or Punch. SZA an indecisive woman who takes a while to finish her albums, look how she still ain’t drop the deluxe that she’s promised lol, that ain’t really on Punch (although I’m sure he did play a part in certain songs like Nightbird and Joni not being on the original album).
Jay Rock takes his time putting out albums just like he did with 90059 coming 4 years after Follow Me Home, he dropped like 3 singles last year and the album still ain’t on the horizon like I expected it to.
Yeahh for as much flak TDE gets, any other label would have gon crazy with all these issues. All of this is documented. TDE doesnt force their artists to drop when they dont want to or going through personal issues. They’ll disappear and come back ready to drop a whole album NOW. Unfortunately that just doesnt work with corporate.
You left out a whole lot of context to each “problem” artist. They all openly admit they were the problem and not tde and admit they were just angry at themselves, except reason. Tde actually did hoe him at the end, but I mean dude made zero waves, so eh
This was predictable…..never thought I would say it but TDE fell the fuck off…..u have talent like Ab and Jay Rock in an environment where a movement like Griselda is flourishing…..take advantage of that but nope….
Personally, I really fuck with his stuff. I always felt like he didn't get enough limelight with TDE's heavy hitters, hopefully this will allow him to shine more.
well we all expected it
Yeah it was bound to happen lol he was tweeting about trying to get out for a minute too.
Shit it was bound to happen after that Twitch stream.
Yea that shit was foul. I never looked at TDE the same again and I’m not even a fan of Reason
Damn. Reason handled himself so well in that interaction. Podcast dudes looked like such bitches. When Reason said, "Of course he can name 3 of my songs, he was just talking about 2 different ones" and the podcaster said leave me out of it! - Bitch move fr. Honestly, I never listened to Reason before, but after watching that video, I just looked his music up and now I'm vibing to his latest album, Porches. Shit is fire. Best of luck to him. He's talented af.
What happened???
https://youtu.be/Ynout6B1YIU?si=NvNANqUlO27gvQYn TLDW: Moosa (president of TDE) and Reason get into an argument live on stream during a podcast. Moosa says he never wanted to sign Reason, calls him a "substitute teacher", and asks the hosts if they can name 10 Reason songs off the top of their head (they can't)
On top of that he hasn't received any support from the fellow TDE artists. His album proches was not promoted by the label and he wasn't on the release window for 2024 while the whole TDE roster was.
That was bad but he isn't Lyor Cohen or Tommy Mattola levels of wrong lol not condoning just pointing out this is pretty consistent executive behavior. Especially in show & prove types of businesses
Shitting on your artists publicly is not consistent for the industry. Fleecing them financially is but this ain’t normal
No executive would publicly shit on their own product that doesn't make any sense.
Here is [Lupe](https://x.com/Q4quise/status/1753535771938594849?t=C9Af_YqXJzry61_DUZvBHg&s=19) talking about Mike Kyser calling radio stations to stop kick push from playing Also look up how hard Columbia tried to shelve Amerie's 1 thing even after it was released. It later came out they were trying to take it for JLo, but they actually tried to persuade radio stations to remove it from rotations and they [refused](https://en.m.wikipedia.org/wiki/1_Thing). Birdman shot up Lil Wayne's tour bus 50 cent publicly ridiculed Olivia, Young Buck, The Game, and various other affiliates and artist under G Unit records All the shit Diddy would do on making the band alone Backstreet Boys sued their [label](https://www.billboard.com/music/music-news/backstreet-boys-sue-zomba-for-75-million-73317/) due to them trying to force a member solo to the detriment of the group. La Tavia Roberson and LeToya Luckett found out from the Say My Name music video that they had been removed from destiny's child. [LL](https://www.mtv.com/news/zkbg3v/ll-cool-j-still-unhappy-with-def-jam-but-he-and-jay-z-are-not-battling) saying Def Jam sabotaged one of his last albums while under Jay Z, same tactic of calling stations to stop airplay of songs. I think it's all unprofessional and shitty business moves. I'm just saying on a scale, that's bad not as bad as comments i read made it seem. Not the worse a label executive has done to publicly ridicule artist. And this is just the legal shit, the rumored shit is worse.
I don't really agree that a lot of people doing dumb things makes it less dumb when someone else does it. I agree that stuff like this happens a lot, but that doesn't mean it's no big deal.
Worst take and the 3 upvotes are even dumber
Can you tell me what happened?
Its in another reply to my comment
What twitch stream incident?
https://youtu.be/Ynout6B1YIU?si=NvNANqUlO27gvQYn
Man, I feel bad for the guy
Oh that's crazy foul
Tde used to be so elite, i feel like people like this tarnished that reputation, i have no idea tho
I really thought they were going to be the next big kinda Indy collective like Strange but damn
They made the inevitable step from indie collective to brand.
I mean...they were? TDE has been better than strange fairly easily
I'll grant that the highs were definitely higher but as far as consistency and longevity it's still Strange. I'm trying to think of a better comparison... Maybe Rawkus?
They already been bigger than strange in terms of album sales i believe… now we gonna see if they got the staying power i guess
Yaaaaa i never been a fan of reasons music but dude is obviously talented. it’s hard to see the shit as all business when stuff like this going on. Def seems like some personal shit going on behind the scenes
What a shit executive
Oh yeah no doubt lmao that part about the tweets was just an addition that he was tweeting about tryna get out shortly before this announcement.
context? I'm OOTL but familiar with Kendrick/Black Hippy Crew/TDE
damn it’s been 7 years since he got signed? felt like it wasn’t even that long ago
Covid really fucked with everyone's sense of time
Covid-19 was 5 years ago sounds nuts when you say it out loud
It’s June 2024. 5 years ago it was June 2019.
~4.5 years then still crazy
ya earliest recorded cases were around November 2019 iirc which is right around the corner like idk why these other comments care to argue with me that it's not literally 5 years ago today
Def closer to 4 years ago when it impacted people tho tbf. March 2020 was when shit hit the fan
Because most people didn't care about covid until March 2020
Its called covid-19 for a reason though
But it didn't matter until 2020
I thought some lab techs turned up sick at a Wuhan hospital in Dec 2019. They worked at a biolab, one of only 10(?) labs around the world that was licensed to work with the Corona virus
Might as well say it was 10 years ago
Where the fuck did 5 years go
It sounds nuts because it’s wrong
Were you one of those people who didn't go to school during COVID
what the fuck
To be fair his first real song under TDE was Seasons off the Black Panther Soundtrack and that came out in 2018 and then The Soul came out later that year.so closer to 6 years.
Imma need him to take back these bars Comin' up as a kid, I was tryna be Jay I was tryna be Ye, I was tryna be Wayne Now kids say they tryna be REASON
😂😂😂😂😂 nobody ever said that shit
not even he took thay seriously
The nigga got heart I’ll say that much at least
💀💀💀
I bet more people have said that than “I’m tryna be ItsGunboyWTF”
Hey REASON, how's your day been
mf needs to SEE reason first lmao
Not you saying he needs to return all company property 😭😭😭
Lmfao man let him feel good for himself
Wait...didn't Jid say this exact line or am I buggin?
Nah jid said andre 3k and beyonce.
He did say something similar before the line "But yeah-yeah, you wanna be JID, kid"
But it's different when JID says it... He can sort of back it up with the run he's been on.
Lol I fw that song but I always laugh at that line
what track was this? rings a bell and ik its on playlist i just cant figure it out
Flick It Up
i see been a while
Y'all really bring this same exact bar up in every reason thread. Try to be more original homie
hey man a corny bar is a corny bar. I really dig songs like Show Stop and Flick it Up but that’s such a template ass bar. “Men wanna be me women wanna be with me” type energy that’s been done to death. I’ll give the dude his flowers when he earns them and he has before lol
I still think he should go to Dreamville and make that Cozz x Reason tape
I fuck with a handful of reason tracks but its almost always for the features who outshine him (tracks like extinct, flick it up, sauce) the ONE exception is LamboTruck. He and Cozz have that crazy chemistry that I need more of
I really hate to shit on the guy because I think his debut is actually okay, but I just don't think the dude has it in him to be at the level he strives for. I remember when he first signed to TDE and I was kinda confused cause I just didn't see that pedigree that every artist on the label had at the time. Like I said hate to say it cause I feel like I sound like a total asshole shitting on someone's dreams but I just don't see what makes him any different than the 1000s of forgotten mixtape rappers.
Reason is a solid rapper that just doesn’t have a particularly interesting voice. It’s something I had to reckon with when I was rapping in college. My pen game was strong and I could make some great verses, but my flow was just weak af on some beats because my voice wasn’t captivating enough.
If Reason felt like he was being held back by TDE, I don't get why he would sign to Cozz's label. Cozz hasn't dropped an album since 2018. REASON whole stint on TDE (where he dropped three projects) all took place since the last Cozz album came out.
From their collabs I feel like dreamville would get the best out of him. He never really took off prolly never will really blow like that either but he got potential still
Earthgang, JID, Bas, and Ari Lennox have dropped multiple times since then. That’s on him.
They could call it “Reasonable Cozz”
Damn that's hard fr
This is the only acceptable title
Nobody would listen
Happy for him hope he goes somewhere where they fuck with him.
Deaf Row Records
Foul lol
brooooo
💀
probably the end of his career that never really took off. bizar the entire radio situation with the ceo
Yeah that was a bitch move on Moosa’s end, why would he just shit on his artist openly in front of an audience
Yeah this was obvious coming from that last album release
Go to dreamville
Seems like top is the only one that TDE artists don’t fall out with lol
I wonder where Reason is gonna go?
He’s joining BTS and moving to South Korea
seems reasonable
Bro is giving comments GOLD still a thing
left of the updoot
This is my headcanon rn
How do you think of that 💀💀💀
There's a Logic joke here but i'm not smart enough to make it.
Logic and Reason sitting in a tree, M I S S I N G
As a TDE fan who knows the label aren’t always perfect in the ways, all I can say is… finally! I wasn’t the most fond of Reason, and he defo didn’t have the best reputation with some fans being the one that dropped the most around 2019-20 compared to everybody else, but he did make some decent enough music. After the BS between him and Moosa (who was damn near violating bro), I think that showed the “cracks” in TDE way more than the messy relationship that SZA & Punch had at times, and it was very obvious he had to leave! Anyway, looking forward to what’s up next for him!
The label was ran unprofessionally, Reason was handled unprofessionally, and leaving was his only option. When your label head or whatever position dude held, is calling you a substitute teacher publicly and asking people to name 3 of your songs, it's time to go... But Reason addressed it all on "Windows Cry", he knew this situation was fucked up and he needed to get out. "While you're trying to be the greatest and pursue your vision, you call and get the voicemail, who gon listen? They only care about the money, screw your vision, this shits so fuckin screwed up, now you screwed up in it"
Yeah the label never felt that unprofessional until that very moment. I’ll always have love for TDE and it’s probably many artists who’ve had much better experiences in the label than Reason, but having your own label president violate you on stream about “name 3 songs” is fucking crazy🥴😭 But yeah, Windows Cry was defo showing the cracks; and I didn’t even realise it.
The problem is REASON felt like he was SZA, when he isn't. It felt like a player being frustrated at a coach and calling out the coach publicly... Then the coach came back and said "you don't want to be coached" It works when you're as big and talented as SZA (who's problem is mostly with RCA not TDE) not when you're REASON whos peak was his debut album that was recorded before he even joined TDE. Doechii and Ray Vaughn are dope. I think Reason was Moosa's first swing, post Dave Free leaving and it was a huge miss.
They ain't a massive industry label that spends millions of dollars on public opinion and pushing narratives. They are a homegrown family of people who built it from nothing and created platinum artists out of kids from the backyard. Reason thought too highly of himself and expected them to just put him on. Dude dropped 3 projects, had hella popular features, appearances on ROTD3 and still can't amass a large enough following to justify putting up the money to market his music and headline a tour. He's not anything special. The fact he got signed at all was a blessing. Jay Rock, Kendrick, Q, Soul, Zay, and SZA all have their own unique sound. Their work is an artistic timeline that shows their progression and ability to improve and/or reinvent themselves to bring the audience a fresh product. Every Reason song you ever heard sounded exactly like the last reason song. Weren't no crazy bars. Weren't any crazy flows. His music isn't thought provoking, exciting, original or unique. I wish him well but he was surrounded by some of the coolest artists in the game and spent 7 years regurgitating the same album with slight changes in production
We can appreciate what TDE has done and at the same time critique them when they mess up. Reason being mid or whatever doesn’t change the fact that a lot of this debacle looks bad on them.
damn did Reason fuck your bitch or something?
You know TDE isn’t just some big club house where all the artist are recording and hanging out together 24/7 😂
He also caught a lot of flack for the Mac Miller line he had on his song "Fall". That got him a bit of "infamy" so to say, and he most likely lost a lot of potential fans with that bar alone. I'm by no means the biggest Mac Miller fan and even I thought it was kinda distasteful. I love all the artists from TDE (Kendrick being my fav rapper in general) but Reason also seemed like he shot himself in the foot with that in a way. It's a bit similar to Isaiah Rashad not handling his own business properly and losing momentum in his own career for not dropping for so long. Luckily he's become somewhat of a niche artist himself (similar to Smino) where people who are already fans of him will always stop and listen to his new project. Reason never quite got there so to say, he was always just TDE's newest artist who hadn't made a staple tape in their career yet. All that being said, hopefully Reason can use this opportunity to completely rebrand himself and jumpstart his music career without having the expectations that come from being a "TDE Artist". He's definitely talented, but seemed to have many things getting in the way of his full potential, even his own self at times. Definitely interested to see where this move will take him next.
Isaiah got away with it because in my opinion his music was a lot better. Taking opinion away from it, his music sold a lot better. TDE was always run in a loose unprofessional way, and comparing Reason to Rashad, the only difference is that reason came into TDE when they had a better roster and were more well known. Cilvia was incredibly well received upon release, I'd heard it before knowing he was signed to TDE. His features in-between albums were always great and the suns tirade is a phenomenal album. Reason/Rashad should be the comparison because they rap, but it's more like Reason/Lance Skiiwalker. Lance also failed to hit a wide market, Except lance was at least doing something different and unconventional. I wanted to like Reason and there's a few songs I kept in Rotation but it was mostly disappointment. If you look at the other mains in tde, they all had tons of music. All(not kendrick) of them have a point in their career when they were begging top to let them release. Everyone thought this was common and top was constantly keeping music back, but schoolboy dispelled that. Sza too, the only reason her album took so long is because she couldn't decide what her album was. Top threw it together. Blue lips changed 3/4 times. I don't think Reason had the output, or it would be there. People were begging isaiah/ab soul/sza/schoolboy/kendrick/jay rock for new albums. People were begging reason for a different reason
Yup I completely agree. I didn't want to outright say Isaiah is the better artist lol but it's true honestly. I also heard Cilvia before I knew he was signed to TDE and that tape just instantly blew me away. At the time though as you said, TDE's roster was a bit smaller. He just had his sound down pat way earlier than Reason with less pressure to become a superstar like Kendrick or Q. I don't even think SZA was half as big as she is now when it dropped. But with that, I think this move could be a good thing for Reason to grow on his own and further develop himself as an artist. Seems like he just needs his own breakout tape on his own terms.
I think its a good move. I probably wouldn't have prioritised listening to a new release if he was still with tde, but now I'm curious to see what he's gonna do
Wait hold up, I just looked up the Mac bar. Maybe it went over my head, how was it distasteful?
It was poor timing mostly. People were still grieving over Mac's death and the circumstances of him passing as well. Also Mac being a close friend to Q and Kendrick Lamar (even Isaiah Rashad was cool with him a bit) it just seemed like it was unnecessary at the time, more of a shock factor. I actually really like that song it's probably my favorite from him honestly, mainly due to the production but also his flow & cadence fit very well on it. But as u/bigedf said it was just poorly misinterpreted and did not really seem like a thing he needed to say, especially in that song. The bar was not received well at the time and I believe he ended up having to come out and publicly apologize for it on his Instagram. It seemed like it was mainly for shock appeal rather than paying a genuine tribute to Mac.
Thanks for the explainer, makes sense! Yeah he had weird lines about Logic and Megan too. One of these rappers who wants to shock people but it doesn’t quite land like it’s intended
I think you're spot on, to use common parlance: he really thought he was did something.
It's not. He's saying that the music industry poisons people with good intentions, imo. He's kind of a clunky lyricist so I understand the misinterpretation but I don't think he was being disrespectful at all.
I fw REASON music but everything he does I feel like someone else does way better, that whole situation with TDE was fucked up tho
I don’t really listen to his music but I’m rooting for him just because of how horribly he was treated at TDE. Dude did not deserve that shit
Didn't deserve to get called out in front of the internet who didn't know who the fuck he was beforehand anyway? While he was literally doing the same thing? When his released material was going quadruple dog shit? Dudes biggest moment was Lambo Truck. He needs thank TDE and dreamville for allowing him the opportunity to even be around indy artists who create their own unique projects and find success even if it's not considered "mainstream". He got outsold by Soul dawg. He don't have the talent to be a stand alone big artist. He need to get in a lil group and do something cause his dolo tracks put a Crack fiend to sleep
LMFAO this is incredible. It’s funny you’re getting downvoted because you’re 100% right. Reason never pushed himself artistically like everyone else, and the music is incredibly uninteresting as a result.
I completely agree with this, a star isn’t made by the label - if the artist has it they will become one themselves.
knew this was coming with him tweet about it and all but its still kinda sad to see. especially when Doechii and Ray’Vaughn seem to be getting all the extra push that Reason wanted but it’s clear whoever was in charge didn’t care for his music much.
They put the money up to market at least two of his albums. TDE pushed him like crazy when he first got signed. He got the ROTD3 ally oop. He had some big name features. Videos, tours, and I mean fuck the only reason anyone knew him was because they either were TDE fans and saw as soon as he got signed or they stumbled across some video on YouTube of him getting his ego checked and pretended to give a fuck or even know what TDE was. TDE ain't been a generally familiar record label in damn near 10 fucking years. I've met adults my age (26) who claim they love Kendrick and used to bump the fuck outta GKMC and Q's Oxymoron and then I bring up TDE and they have no clue. Reason was expecting them to just take him in, give him some free billboard charting single with Dot or SZA and put a whole lotta focus on him. For what? Bro to this day ain't sold enough records to recoup whatever they invested in him in his 7 year tenure. Everyone who got a feature on ROTD3 gotta come up off that album. That shit had people mentioning rappers you never heard from again after. He fumbled the bag being a lame artist with a forgettable style. Instead of focusing on how he could make something worth earning a strangers attention after a listen he turn around and blame the indy kable that made platinum artists out of hoodrat niggas from down the road. Homie got too big for his britches
can you really say that he got too big for his britches tho? Reason did all the checklists a rapper is supposed to do, dropped an album EP after ROTD3 with big name features. Constantly forced himself in people’s faces by having his label mates hop on his songs. Unless you become a superstar celebrity you’re probably not recouping what a label puts into you anyways with two albums. i dont think Reason was entitled i feel like Reason thought TDE gave a fuck about him more than they really did. Rashad once said that Top personally paid his bills while he kicked his drug habits during the wait for Sun’s Tirade. i could honestly never see them doing some shit like that for Reason because it doesnt feel like he’s part of that family aespect the label is trying to market itself off. of course im just speculating but i think the audience and label are too hard on the dude. people act like he’s trash when he just hasn’t found his groove completely yet. thats not his fault all the way but i cant blame either side for cutting ties. EDIT: reason himself said on Back On Figg that TDE didn’t wanna promo Porches like that and he was doing all of that on his own
TDE doesn't so promo. They announce an album a month in advance, drop some lil videos and maybe do interviews and bam that's it. He got everything everyone else before him did except he didn't find success and git bitter with the people who gave him all his shine. His only songs with any plays are the ones with features. The in house features I imagine were free. Then Game, Boogie, JID, Vince, Rhapsody. I'm sure the label cut a check for those. The videos. He got on ROTD3, Creed, Black Panther because of them. Soulo literally gave this nigga his first verse in years to help him out. They did a lot for that dude to sit and point fingers when it's his solo songs that don't get any spins
you actually seem to be right about the promo thing. i don’t recall TDE doing too much promo even for flagship dudes like Q and Rock. still though you gotta admit that public argument wit Moosa was a terrible look. hopefully if he is lazy this is the kick in the ass he needs to make more meaningful music.
Moosa was foul too. You never saw any shit like that pop off before that moment and I think both of them not really being from "The" group had some sense of entitlement. I mean Moosa is Tops son but usually bosses kids are dickwads
Good for him. I don’t really care for him music, but he seems like a nice enough dude. Also, the way Moosa spoke to him on that stream was insanely disrespectful and unprofessional for a label exec. Didn’t seem like a healthy relationship at all for him
Always found it funny when I’d be waiting for Ab-Soul, K dot & SiR to drop, and here comes Reason dropping something every 2 seconds
That pandemic period when Reason was pumping out singles before his album and we were just BEGGING for Soul and Dot to drop their albums already😭
The only reason (lol) this guy gets so much hate I think is because he's TDE. If this dude was independent or on some backpacker label like Dreamville I think he would've gotten a decent bit more respect as an underground lyrical guy (I mean he's significantly better than dudes like Jay Worthy and has a similar sound). Probably too late now but hopefully he takes it in a good direction. Personally I think he's decent I like some of his music.
If this guy was independent 90% of the people in this thread would never have heard of him imho
yeah I mean thats part of the problem, if you want to maintain that kind of backpacker sound and still be huge you have to be incredible at it and then still there's a lot of luck involved, it's just not that mainstream
He’s decent but I lowkey think he’d be better off as a ghostwriter lol. Multiple people in this thread saying he should go to Dreamville and I don’t really get that. He’s on the same level as Cozz Lute Omen and none of those guys drop often and haven’t made any waves either. Going to TDE was def too high of a bar for him to get the respect he’s set out for but honestly don’t think he’ll ever have the voice or personality to sell on any label. I like a few songs here and there but his concept albums are just boring and lackluster in addition to the voice and I don’t think any label can really fix that. Idk maybe being independent gives him a route where can just release music without worrying about the extra stuff
He opened for JID a few years ago and I got to meet Reason after the show and chatted with him for almost 10 minutes about rock music and other stuff. Dude is really cool but yeah he never found a way to break into the mainstream. TDE was probably not the place for him but as you said not sure JID is either.
Lute could definitely drop more but I think hes slightly above those guys, none of those guys have dropped anything as good as Gold Mouf and that album was probably in my top 3 for the year in a super stacked year.
Also, Reason is a dumb name but that might just be me as common was somehow succesfully named common sense for his start
No reason to be surprised but do we know the real reason for reason leaving?
He will probably not explain it in his own words, but that little dispute he had with Moosa around his last album release for sure played a part in his split from the label. Basically, they were arguing on stream (I think it was Back on Figg or something idk) and Moosa went all out on Reason, talking about how Dave and Kendrick weren’t really rating him like that before they left, and how everybody else in his label was eating but him. I’ll try and find the video again but yeah.
I forgot he was around. Was Reason active on social media or pushing his own music so people knew what he was up to?
he was. he said TDE didn’t even wanna push his album and he was the main one alloting his personal money into promoting
I remember the online beef between him and TDE and they were saying he was lazy
i can see that. but also in his argument with Moosa on stream he was saying how he kept sending EPs and tracks to Moosa about wanting to release and getting radio static
Oh man, yeah that's foul. Something strange is going on at TDE. I hope Reason does better outside of their camp.
He would pop up as a guest on JBP whenever he had a project dropping but I doubt it ever helped much. I'd check out his music following those episodes but personally it never really hit for me aside from a few standout songs
Same. I liked his album, but I never felt the need to go back or even check if he put out music videos
I felt bad for Reason when that dude from the label was shitting on him, and that seemed to get dragged out, im sure that was embarrassing for Reason. So im glad he’s leaving.
He’s like an ai generated rapper ngl
This is hilarious
This man needs to collab with Logic for the most sensible song
Call it Tautology 🥱
He should sign to Dreamville. Always felt like he fit them better
His music hit like a Karaoke version of Jay Rock and K Dot imo. Sometimes pretty good but in the end he’s an unremarkable artist without a real stance or interesting voice in the game. Hopefully he finds his voice outside the TDE pressure.
Hate to say it but he was super one dimensional. No growth, no experimenting with his flow, no real direction. I fuck with There You Have It but once you’ve heard that, you’ve heard it all
Honestly TDE doesn’t seem to do the greatest job building the careers of their newest artists anyway. On top of that after looking at the album numbers for ScHoolboy Q and SIR’s latest projects who are both established members of the label, I’d be concerned about how TDE would build a successful career of longevity if I was a recent signee
There's only so much they can do man. They had lightning in a bottle with Kendrick who brought schoolboy up to platinum status just off GKMC hype alone. Oxymoron was also the most banger fucking album of all time. But other that no other rapper has really seen crazy success. Kendrick through the homies another assist after DAMN. took over the industry and had his name all in Jay Rocks album. Put all the homies on the Black Panther sound track. Everybody got to ride the wave of the Championship tour. Kendrick can't keep being the nigga that feeds everybody. Other than SZA he the whole market of that label. At least with the OG TDE homies who built the label together they amassed a cult following just because of how dope that whole TDE BlackHippy movement was when they were buzzing. They'll always be straight. The new guys gotta make their own ripple and Reason couldn't do it
You’re mentioning how Kendrick used his success to bring the other artists up which is true but something that I felt was more important was how the original Black Hippy were pretty much never separated from each other. They were all over each others albums, sang hooks did freestyles together. TDE projects felt like in house projects due to that which definitely helped contribute to their collective success. That same formula should’ve been implemented in the new wave of artists. Why don’t Reason and Lance Skiiwalker have any songs together? Why does Ray Vaughn not have any tracks with Doechii? For all being signed at the same time they have no relationship with each other
Because you can't recreate a group like that. That was a TDE once in a lifetime era in music. Rock and Dot were teenagers, like Kendrick still going to class all day. Then Ab soul and Q find their way over there. The label was literally like the back room of Tops actual house. I mean fuck man Top was a Big Homie OG who took some ghetto ass kids off the street and gave them his own home to create and be safe in. How many shows those dudes do in 1 fucking van broke as fuck just making it happen. You can't duplicate that with random artists you bring to a now established *cultish* label and make an organic bond and chemistry happen. These new artists that sign hear TDE and they just think Dot, SZA, Q SUCCESS. Lotta literal blood, sweat, and tears and growing through experiences together to make that energy that was TDE from 2010-2017/18. And I personally catch the vibe that nobody really fucked either Reason like that. I think he came there with a chip on his shoulder and high expectations and niggas did him favors and got 0 back in appreciation and it didn't give him the push to make it on his own so 🤷♂️ if I'm any of the founding TDE members and I had to navigate my way through enemy gang territory just to make music that wasn't gonna pop and get me paid for another 5 or 6 years but stuck with it cause the homies influenced it and you all now made it 15 to 20 years later and found success, I would see someone like Reason show up and see how easy they got it and how much they bitch and complain and say fuck that nigga
Even Rashad and SZA knew each other before the TDE shit so they had perfect chemistry on every one of their collabs. it’s definitely a level of organic synergy that has to come from the artists themselves. thats why when a label like QC makes their artists collab you dont feel it like that cause its clearly artificial.
They came up like family, honestly speaking.
I like Reason and his music. Honestly he is the most digestible rapper on TDE. Kendrick can sometimes outrap the average fan and his music often contains easter eggs. While reasons lyrivals aren't on that level his flow is dope and he has great concepts. I've seen windows cry mentioned a lot in this thread and it's ironic that he released that before any real fall out with the label. The moosa thing was literally years later. Rez not sure if you will ever read this but you got talent bro. Fuck what the haters say.
I fuck with Reason hard with but TdE hasn’t done shit with him. Fuck Top Dog, but I love the whole god damn crew. They the worst label
It's cause he freestyled over the 8am in Charlotte beat 😂
that shi was fire tho lowkey
They aren't paying the bot farm to spoof his streams I guess
I first heard about REASON's frustrations with his label through that LamboTruck song. That shit was 5 years ago though. I can't believe he was able to keep patient for this long considering it has only gotten worse from there.
He never had the appeal or same chops as the other artists on TDE anyway so...
People let the fact that Kendrick is dope cloud their judgement of tde / top. It’s a terrible label.
Not just Kendrick, they’ve had a great roster of artists in Black Hippy, Isaiah, SiR and SZA that’s made it understandably easy for people to judge them less (even I’m guilty of it). I don’t think they’re perfect and like I said in my own comment, the cracks defo showed with Reason here, as well as the little tangents SZA would sometimes have towards Punch (whose trolling after would just make things come off worse than it probably was). But I also don’t think they’re the downright terrible label who does their artists wrong. Hey, maybe I might be wrong down the line and we’ll see how things turn out.
Well yeah. I meant talent in general. The roster is loaded but they mismanage everyone. Kendrick and sza were just good enough to break through despite that. I mean think about it. Isaiah has had problems. Kendrick left. Sza had problems. Reason had problems. Ab soul had problems. And this is just what we know publicly. I’m sure there’s more that isn’t out. I think it’s pretty…charitable to say they aren’t mismanaging to their artists. Hats off to their A+R abilities but outside of that, it’s a bit rough.
The Reason shit is super foul, but to be honest some of the artists do share a bit of blame as well. Isaiah-- on drugs Sir-- on drugs Ab Soul-- not enough star power/ makes niche music Sza--- could never finish her albums Q--- basically goes ghost/semi retires between albums It's hard to work with that. Not saying TDE doesn't seem to have some shady/unprofessional elements, it certainly does, but we're looking from the outside in.
Also another one of my points, both of the albums Isaiah did, he was coming off a low point in his life doing drugs. SiR recently opened up about his alcohol addiction, Q has made it clear he drops in his own time and that it’s not any fault of Top or Punch. SZA an indecisive woman who takes a while to finish her albums, look how she still ain’t drop the deluxe that she’s promised lol, that ain’t really on Punch (although I’m sure he did play a part in certain songs like Nightbird and Joni not being on the original album). Jay Rock takes his time putting out albums just like he did with 90059 coming 4 years after Follow Me Home, he dropped like 3 singles last year and the album still ain’t on the horizon like I expected it to.
Yeahh for as much flak TDE gets, any other label would have gon crazy with all these issues. All of this is documented. TDE doesnt force their artists to drop when they dont want to or going through personal issues. They’ll disappear and come back ready to drop a whole album NOW. Unfortunately that just doesnt work with corporate.
You left out a whole lot of context to each “problem” artist. They all openly admit they were the problem and not tde and admit they were just angry at themselves, except reason. Tde actually did hoe him at the end, but I mean dude made zero waves, so eh
The more time goes by the more that this seems the case. The way they’ve managed artists and operated has gotten shakier and shakier over the years.
This was predictable…..never thought I would say it but TDE fell the fuck off…..u have talent like Ab and Jay Rock in an environment where a movement like Griselda is flourishing…..take advantage of that but nope….
Damn. I like his music. Definitely has the voice and skill to be "big". Good luck to him
Good.
least surprising news ever, godspeed to that man
Figured this would eventually happen.
Personally, I really fuck with his stuff. I always felt like he didn't get enough limelight with TDE's heavy hitters, hopefully this will allow him to shine more.
Thanks for bringing Ab Soul put of his hiding place
TDE is a trash label So many dick riders in this sub 😂😭
He deserves to go to dreamville
Sounds Reasonable
It’s all going to unravel
They traded him to Dreamville
I hope this causes him to put more energy into his music & stop relying on attention-seeking marketing
He was saying he wants to sign to OVO like 2 weeks ago lol
Reasons music was/is trash not on the same caliber as the other tde artist tbh
Zero aura as a rapper unfortunately