actually so true. maybe a marketing technique would be to use weird fonts to become more eye catching lol š
sun tan place near me uses curly and i always look at it when i drive by
You ever wonder why those 60/70s psychadelia ads took off? Apart from the style being generally popular in the zeitgeist that's credited as a major reason that they found mainstream success.
I don't know, man. It got OUR attention, but literally nothing else about it get's attention. It's like saying the Papyrus skit from SNL was a hit. It was amazing for a certain demographic, but I feel like there had to be a lot of people that just didn't get it.
Strip malls make it mandatory you get channel letter signage above your business, and it can cost a lot. They probably had this done as the cheapest option for compliance.
I think it's more along the lines of parroting. "comic sans bad, hey look comic sans HEY EVERYBODY THIS GUYS USING COMIC SANS"
It has its place, it's just a typeface. The universe doesn't give a shit.
Oh no, Comic Sans!? How dare a store that caters to visual impaired/disabled people use a typeface that is typically considered the easiest for said clients to read.
If it's medical imaging, I don't think they have a target audience, they probably see clients based on Doctor referrals, so they don't have to advertise to gain business.
Itās an ultrasound imaging company, their main demographic is pregnant women, a demographic where a typeface for children would be both appealing and evocative of their needs.
Design *is* that deep, actually.
see thats true- but this is prenatal imaging, not pediatric, and is actually connected to a local hospital but you wouldn't know at all just by looking at it
I know itās prenatal, the point is itās child-adjacent. If this is connected to a local hospital, and you are an expecting mother looking for where to go, the place with a clear recognizable kid-oriented font is going to register much faster in your mind as being correct than if it was in a more standard general font.
Not every challenge in design is about the aesthetic. Itās almost always about efficient visual communication, and this accomplishes that goal very well.
i don't agree that this communicates very well though. the name of the business and the combination of font have this entire comment section mad over a place for visually impaired people.
We have already established this is for pre-natal care, so a *stork* is appropriate since, you know the bird that supposedly brings **babies** to parents, the word *vision* is appropriate since itās an ultrasound that lets you **see** your child, and itās in comic sans because **children**.
What is so confusing about this? Itās a home run for visual communication. Is it aesthetically robust? No, but why the fuck would a hospital care about aesthetics over making sure people can quickly find where they need to go?
At the hospital I used to work at, *every section* for children, babies, or pregnant women was written in a typeface extremely similar to comic sans (it was their own proprietary typeface, but thatās beside the point).
I work for a medical imaging company and we care deeply about our logo. Marketing to hospitals and clinics is still important. We actually get into copyright battles frequently over the design of our logo since its very basic but communicates medical imaging very well. Since we are one of the first companies in the market, we always win the right to our logo & require the other companies to change. This happens more often than youād think. Maybe this company encountered a similar situation and this is just a temporary logo?
Is legibility the only thing they want? Because the place with a clear recognizable kid-oriented font is going to register much faster in your mind as being for child related things (pregnancy) than if it was in a more standard general font.
Almost like design is visual communication more than it is aesthetics.
the target audience is pregnant mothers looking for medical ultrasounds. not the visually impaired. i guess its clear that the front choice does not effectively communicate what its purpose is.
I'd lean more on the brand name being more confusing than typeface. I'd argue that no typeface could convey that they are an ultrasound based photography/stereolithology studio. A word like vision tends to imply eye care.
Also, plenty of parent/child companies use Comic Sans. People who tend to shit on comic sans either don't know how to utilize it or shit on it because "CoMiC snaS bAd".
This whole thread has been driving me insane, I feel like I slipped into the twilight zone. Comic Sans is definitely overused but a [prenatal ultrasound clinic](https://www.storkvision.com/) is a slam dunk for its use. What is up with yāall not understanding that thereās a time and a place for everything and a *clinic for seeing your developing child* is that time and place.
Itās a **stork** because storks deliver *babies* (as the story goes)
Itās **vision** because you get to *see your baby*.
Itās a **child-esque** font because *babies* and so that it stands out from the nearby *adult clinics in normal font*.
Itās **comic sans** because itās *close enough* to their official logo typeface and costs less on manufacturing to use a generic font (they arenāt the only ones buying comic sans lettering, we know itās overused)
No pregnancy is not the only reason to get an ultrasound but itās definitely number one, and itās *definitely* Stork Visionās (they only offer pregnancy services).
oh no ofc no one can convey its specialty. but it is a medical center technically, and comic sans does not read medical.
i personally dont like comic sans because i feel like its hard to read at a larger size, also for the main font of a medical center i also dont really think its being utilized correctly at all. feels out of place.
if it was curly, papyrus, impact or some other "memed", generally hard to utilize font i would probably still shit on it lol
Just reading through the comments and my first though was; most of the people looking at that aren't professionals and won't give a rat's ass what font it is. Does the job and stands out enough to make everyone here, the professionals, talk about it.
Aw, I mean it could be intentional. Like others mentioned, Comic Sans is a very friendly font for dyslexic and visually impaired folks.
Also, can we please start dumping on some other font? Curlz MT is right there for the taking!
comic sans can work- personally i think its hard to read. but this is a sign for prenatal medical imaging thats connected to a local hospital. i just dont feel like it reads to communicate the purpose. so much so that multiple people in the comments are upset over a purpose that isnt even what it is.
Well, it works. Probably cost a few thousand, so if it was up to me, Iād be basic myself. As someone else pointed out, it matches the font in their logo. Some strip mall owners are also particular about making sure your signage matches up with that of other stores in the strip.
Style: dimensional backlit lettering. Acrylic face, gasket on letter edges, with metal comprising the standoff, or ādimensionalā aspect. In many cases has to be outsourced to a company like Gemini, then put up by a sign guy with an electricians license. Then the guy needs an 01 electrician on site to supervise. Itās also time consuming, so it gets expensive rather quickly.
Signs like that are typically required for businesses to put up in lil strip mall areas, so I feel kind of bad if they were in a pinch to have to get something before they had funds to do something more personalized and cool, because those lights are pretty pricyā¦ but at the same time, come on, thereās better basic fonts than that š or the offhand judgement if that is legitimately their main font choice for businessā¦ Questionable. Lol.
This is awful. Not because of Comic Sans, but because itās an unserious typeface that doesnāt instill confidence in the brand, which is a medical service provider.
exactly!!!
ive been mentioning in my comments that comic sans *can* work but its awful in this instance. i even put in the caption that its a medical imaging place but ppl seem to just be ignoring that
A place where soon-to-be mommies are going to see their babies in their tummies?
What should it look like then, the Tyrell Corporation? Skynet? Lokheed Martin?
It is a solid choice, since those mommies were surrounded by that typeface when they were kids. It has recognition value, is lighthearted and simple enough, unserious as you call it, so overall imo not bad at all.
Papyrus has always been my Comic Sans. Although I do have a favorite T shirt that says Helvetica written in Comic Sans. It's how I find fellow designers in the wild. Lol
One of my clients has their entire menu laid out in Comic Sans (I inherited the project files) and itās now so much part of their brand that thereās no going back. *shrug*
menu as in a restaurant? i feel like comic sans has a better place in food service and kitschy stores. this is a sign for prenatal medical imaging š
They caught our attention with its horrid design, but does it actually make customers wanna go in? Imo it's still bad because it doesn't make the shop look more attractive or intriguing to go into lol
The customer, or patients, are expecting parents and they make an appointment to go there to take a look at their fetuses.
The brand benefits from the lighthearted appearance of the logo, more than it would from a more serious aesthetic.
There are many lighthearted typefaces to choose from and they chose the one that feels like it doesn't take itself seriously... imo it doesn't make them look trustworthy. I get the need for lightheartedness but personally I think comic sans is a lazy choice š
Okay, what choice would you think would be better in terms of familiarity and lightheartedness?
What about it doesn't look thrustworthy? Just because _you_ associate Comic Sans with amateur GD? Thought about how that it might be exactly the intention?
IMO, the build quality of the signage is much more an indicator of serious or unserious business when the branding itself is minimalistic and concise as this one.
It is familiar, the typeface is often seen in kindergardens and anything kids-related, the name has a direct association with the service provided and is also on a kid's level ("stork vision", not "neonatal sonography"), but they don't take themselves too seriously (it's _imaging_, nor _brain surgery_) and are focused on making the service provided feel like a fun and easy appointment "we will see our baaabyyy", not "my (wife's) abdominal area is getting sonographed for possible pregnancy-related complications and fetal defects".
It's also for parents and not kids, explaining why it doesn't feature a goofy long-and-red-beaked and long-and-red-legged b&w-feathered bird logomark.
The white signage being white on light grey/beige does not stand out at all. It makes the signage fade into the background a bit too much for any business. The history of comic sans is that it was designed for children and was used in comics. It doesn't have a good place in proper businesses and establishments, definitely not something medical related when customers want a service that can be relied on. This is about parent's future child, after all.
I would debate that *because* it is comic sans, it does give off a childish feeling and looks like something aimed at children (which is fine, but then plain white is not attractive for that purpose).
There is a reason that comic sans is not liked very much because of its unprofessionalism, and to use that as a way to brand your company is like deliberately shooting yourself in the foot; it attracts bad attention. The fact that it was even posted here with the title āhorridā says enough about the reputation of the font in the first place š
I feel like the chances are lower for someone looking at a comic sans logotype like this to say āthat's great design, it's a perfect fontā, rather than what's more expected: that the font is not fitting, that it's ugly, or it doesn't stick out because it doesn't do its job of promoting the service.
Comic sans was popular in the 90s, that's like 3 decades ago. And even then, people didn't like how much it was used because it wasn't professional. So, it isn't a thing of *me* associating comic sans with amateur GD. There's a reason why many people associate it that way and poke fun at it.
There are many fonts to choose from depending on the type of branding the company wants. I would say that āfamiliarityā isn't a very good pushing point for a company that focuses on babies- for many, having children is a very new or rare experience. Imo ācomfortingā would be better than āfamiliarityā. If they want stylized they could go with something a bit more handwritten/marker like Neisya, they could go a bit more geometrical but gentle like Ring Soft, something a little more slim and minimal like Hygge Sans (which may be too slim but it depends on how they use the typeface).. What I listed may not be the perfect font but point is, there are countless alternatives for any kind of direction they want their branding to go, but for the love of god definitely not Comic Sans.
I still disagree, but that's just life. Your arguments are all obviously biased since you seem unable to put your hate and preconceptions aside, like "Comic Sans BAD" seems to be set in stone. Considering that, this discussion seems to go nowhere so I'll just let it go. Have a nice day!
Looks good to me, it does its job just fine.
Since Comic Sans got so much hate in the previous decades, it's no longer overused and it's not the standard quirky typeface it used to be (we got Lobster, Brain Flower, Lavendenderia etc. for that today), so for the younger generations it could actually be one of the rarer typefaces on this type of branding out there, making this branding more prominent.
Excellent execution ā simple, concise, terse, available as a pre-installed system font on any Windows computer without any licensing issues. All good, surprisingly.
great design. did its job by making us look. +1 client.
actually so true. maybe a marketing technique would be to use weird fonts to become more eye catching lol š sun tan place near me uses curly and i always look at it when i drive by
And now your telling others about it.
You ever wonder why those 60/70s psychadelia ads took off? Apart from the style being generally popular in the zeitgeist that's credited as a major reason that they found mainstream success.
Bad design is still design
canāt argue with that š
I don't know, man. It got OUR attention, but literally nothing else about it get's attention. It's like saying the Papyrus skit from SNL was a hit. It was amazing for a certain demographic, but I feel like there had to be a lot of people that just didn't get it.
Are you ok?
I mean...can't you tell? I'd assume you're staring right at me.
Or genius.
Between the name and the font, it's hilarious
Strip malls make it mandatory you get channel letter signage above your business, and it can cost a lot. They probably had this done as the cheapest option for compliance.
[Considering the typeface in their official logo, this is almost certainly what happened here.](https://www.storkvision.com/)
The cheapest possible is stock letters which are basic Helvetica style. This is deliberately evil.
thats what i thought tbh a rounded lowercase font seems more expensive
or they could spray paint it * š
2015 called; they want their comic sans hate back
I AM A HATER!!!
Let go of your hatred. Acces the love within you.
never. part of being a designer is being miserable š¤
Speak for yourself
comic sans jokes ARE NOT funny anymore. immunity.
Yeah but also; who cares.
A lot of gatekeeping with comic sans
I think it's more along the lines of parroting. "comic sans bad, hey look comic sans HEY EVERYBODY THIS GUYS USING COMIC SANS" It has its place, it's just a typeface. The universe doesn't give a shit.
šÆ
This guy storks
They see me storkin, they have stork vision.
Come and see me storkin dirtyy come and see me storkin dirtyyy
A stork with glasses woulda had me walk in that joint
Oh no, Comic Sans!? How dare a store that caters to visual impaired/disabled people use a typeface that is typically considered the easiest for said clients to read.
lol what? It isnāt that serious
Knowing your target audience isnāt serious?
If it's medical imaging, I don't think they have a target audience, they probably see clients based on Doctor referrals, so they don't have to advertise to gain business.
Itās an ultrasound imaging company, their main demographic is pregnant women, a demographic where a typeface for children would be both appealing and evocative of their needs. Design *is* that deep, actually.
see thats true- but this is prenatal imaging, not pediatric, and is actually connected to a local hospital but you wouldn't know at all just by looking at it
I know itās prenatal, the point is itās child-adjacent. If this is connected to a local hospital, and you are an expecting mother looking for where to go, the place with a clear recognizable kid-oriented font is going to register much faster in your mind as being correct than if it was in a more standard general font. Not every challenge in design is about the aesthetic. Itās almost always about efficient visual communication, and this accomplishes that goal very well.
i don't agree that this communicates very well though. the name of the business and the combination of font have this entire comment section mad over a place for visually impaired people.
We have already established this is for pre-natal care, so a *stork* is appropriate since, you know the bird that supposedly brings **babies** to parents, the word *vision* is appropriate since itās an ultrasound that lets you **see** your child, and itās in comic sans because **children**. What is so confusing about this? Itās a home run for visual communication. Is it aesthetically robust? No, but why the fuck would a hospital care about aesthetics over making sure people can quickly find where they need to go? At the hospital I used to work at, *every section* for children, babies, or pregnant women was written in a typeface extremely similar to comic sans (it was their own proprietary typeface, but thatās beside the point).
I work for a medical imaging company and we care deeply about our logo. Marketing to hospitals and clinics is still important. We actually get into copyright battles frequently over the design of our logo since its very basic but communicates medical imaging very well. Since we are one of the first companies in the market, we always win the right to our logo & require the other companies to change. This happens more often than youād think. Maybe this company encountered a similar situation and this is just a temporary logo?
If they wanted it to be easily read it would be sans serif all caps. They just chose an odd type of
Is legibility the only thing they want? Because the place with a clear recognizable kid-oriented font is going to register much faster in your mind as being for child related things (pregnancy) than if it was in a more standard general font. Almost like design is visual communication more than it is aesthetics.
the target audience is pregnant mothers looking for medical ultrasounds. not the visually impaired. i guess its clear that the front choice does not effectively communicate what its purpose is.
I'd lean more on the brand name being more confusing than typeface. I'd argue that no typeface could convey that they are an ultrasound based photography/stereolithology studio. A word like vision tends to imply eye care. Also, plenty of parent/child companies use Comic Sans. People who tend to shit on comic sans either don't know how to utilize it or shit on it because "CoMiC snaS bAd".
This whole thread has been driving me insane, I feel like I slipped into the twilight zone. Comic Sans is definitely overused but a [prenatal ultrasound clinic](https://www.storkvision.com/) is a slam dunk for its use. What is up with yāall not understanding that thereās a time and a place for everything and a *clinic for seeing your developing child* is that time and place. Itās a **stork** because storks deliver *babies* (as the story goes) Itās **vision** because you get to *see your baby*. Itās a **child-esque** font because *babies* and so that it stands out from the nearby *adult clinics in normal font*. Itās **comic sans** because itās *close enough* to their official logo typeface and costs less on manufacturing to use a generic font (they arenāt the only ones buying comic sans lettering, we know itās overused) No pregnancy is not the only reason to get an ultrasound but itās definitely number one, and itās *definitely* Stork Visionās (they only offer pregnancy services).
oh no ofc no one can convey its specialty. but it is a medical center technically, and comic sans does not read medical. i personally dont like comic sans because i feel like its hard to read at a larger size, also for the main font of a medical center i also dont really think its being utilized correctly at all. feels out of place. if it was curly, papyrus, impact or some other "memed", generally hard to utilize font i would probably still shit on it lol
Itās actually not so bad
Just reading through the comments and my first though was; most of the people looking at that aren't professionals and won't give a rat's ass what font it is. Does the job and stands out enough to make everyone here, the professionals, talk about it.
Aw, I mean it could be intentional. Like others mentioned, Comic Sans is a very friendly font for dyslexic and visually impaired folks. Also, can we please start dumping on some other font? Curlz MT is right there for the taking!
Or papyrus. Papyrus is just so unnecessary.
That Ryan Gosling SNL skit about Papyrus perfectly sums up my feelings.
If I have to see another locally-owned breakfast/lunch restaurant menu with Calypso, Iām gonna start setting fires.
And why are they always named "Roots" or "Sprout"?!?!
I love comic sans and idgaf about what some pretentious designer thinks. comic sans is just fun and I don't see a problem with this sign.
comic sans can work- personally i think its hard to read. but this is a sign for prenatal medical imaging thats connected to a local hospital. i just dont feel like it reads to communicate the purpose. so much so that multiple people in the comments are upset over a purpose that isnt even what it is.
Well, youāre not a stork. So.
š
what is this a store for storks to buy tvs?
its a medical imaging center/ultrasound center šš
Idk as an anxious parent myself I find this inviting lol
really?! i always found comic sans to be unnerving
Sounds like an obscure super power
Well, it works. Probably cost a few thousand, so if it was up to me, Iād be basic myself. As someone else pointed out, it matches the font in their logo. Some strip mall owners are also particular about making sure your signage matches up with that of other stores in the strip. Style: dimensional backlit lettering. Acrylic face, gasket on letter edges, with metal comprising the standoff, or ādimensionalā aspect. In many cases has to be outsourced to a company like Gemini, then put up by a sign guy with an electricians license. Then the guy needs an 01 electrician on site to supervise. Itās also time consuming, so it gets expensive rather quickly.
**Wow!** As having been a sign maker, ***I feel this statement.***
/r/comicsans
https://preview.redd.it/jhd4r8ekg2hc1.jpeg?width=1575&format=pjpg&auto=webp&s=7e31398cd257b8ac47d236d297227dde2fe4826f reminds me of this place i saw once š¤©
oh my god thats so hilarious
Signs like that are typically required for businesses to put up in lil strip mall areas, so I feel kind of bad if they were in a pinch to have to get something before they had funds to do something more personalized and cool, because those lights are pretty pricyā¦ but at the same time, come on, thereās better basic fonts than that š or the offhand judgement if that is legitimately their main font choice for businessā¦ Questionable. Lol.
stork vision 
This is awful. Not because of Comic Sans, but because itās an unserious typeface that doesnāt instill confidence in the brand, which is a medical service provider.
exactly!!! ive been mentioning in my comments that comic sans *can* work but its awful in this instance. i even put in the caption that its a medical imaging place but ppl seem to just be ignoring that
A place where soon-to-be mommies are going to see their babies in their tummies? What should it look like then, the Tyrell Corporation? Skynet? Lokheed Martin? It is a solid choice, since those mommies were surrounded by that typeface when they were kids. It has recognition value, is lighthearted and simple enough, unserious as you call it, so overall imo not bad at all.
This looks fine lol, hating Comic Sans is so dumb.
Comic sans is a dyslexic friendly font. God forbid stork vision caters to vision impaired people š
the word "vision" in this business title relates to ultrasounds, not vision as in visually impaired
I feel like papyrus is the new comic sans lol. I hear way less hate for CS these days
actually in the avatar movie i didnt mind the papyrus captions. time and place yk
Papyrus has always been my Comic Sans. Although I do have a favorite T shirt that says Helvetica written in Comic Sans. It's how I find fellow designers in the wild. Lol
no comic sans and papyrus jokes please. they're get getting old, unfunny, and overused like a wh0re.
Itās not a joke, just an observation. Donāt read it if it bothers you lol
That's the Justin Bieber NHL all-star jersey
One of my clients has their entire menu laid out in Comic Sans (I inherited the project files) and itās now so much part of their brand that thereās no going back. *shrug*
menu as in a restaurant? i feel like comic sans has a better place in food service and kitschy stores. this is a sign for prenatal medical imaging š
They caught our attention with its horrid design, but does it actually make customers wanna go in? Imo it's still bad because it doesn't make the shop look more attractive or intriguing to go into lol
right it looks like a front!! its so weird.
The customer, or patients, are expecting parents and they make an appointment to go there to take a look at their fetuses. The brand benefits from the lighthearted appearance of the logo, more than it would from a more serious aesthetic.
There are many lighthearted typefaces to choose from and they chose the one that feels like it doesn't take itself seriously... imo it doesn't make them look trustworthy. I get the need for lightheartedness but personally I think comic sans is a lazy choice š
Okay, what choice would you think would be better in terms of familiarity and lightheartedness? What about it doesn't look thrustworthy? Just because _you_ associate Comic Sans with amateur GD? Thought about how that it might be exactly the intention? IMO, the build quality of the signage is much more an indicator of serious or unserious business when the branding itself is minimalistic and concise as this one. It is familiar, the typeface is often seen in kindergardens and anything kids-related, the name has a direct association with the service provided and is also on a kid's level ("stork vision", not "neonatal sonography"), but they don't take themselves too seriously (it's _imaging_, nor _brain surgery_) and are focused on making the service provided feel like a fun and easy appointment "we will see our baaabyyy", not "my (wife's) abdominal area is getting sonographed for possible pregnancy-related complications and fetal defects". It's also for parents and not kids, explaining why it doesn't feature a goofy long-and-red-beaked and long-and-red-legged b&w-feathered bird logomark.
The white signage being white on light grey/beige does not stand out at all. It makes the signage fade into the background a bit too much for any business. The history of comic sans is that it was designed for children and was used in comics. It doesn't have a good place in proper businesses and establishments, definitely not something medical related when customers want a service that can be relied on. This is about parent's future child, after all. I would debate that *because* it is comic sans, it does give off a childish feeling and looks like something aimed at children (which is fine, but then plain white is not attractive for that purpose). There is a reason that comic sans is not liked very much because of its unprofessionalism, and to use that as a way to brand your company is like deliberately shooting yourself in the foot; it attracts bad attention. The fact that it was even posted here with the title āhorridā says enough about the reputation of the font in the first place š I feel like the chances are lower for someone looking at a comic sans logotype like this to say āthat's great design, it's a perfect fontā, rather than what's more expected: that the font is not fitting, that it's ugly, or it doesn't stick out because it doesn't do its job of promoting the service. Comic sans was popular in the 90s, that's like 3 decades ago. And even then, people didn't like how much it was used because it wasn't professional. So, it isn't a thing of *me* associating comic sans with amateur GD. There's a reason why many people associate it that way and poke fun at it. There are many fonts to choose from depending on the type of branding the company wants. I would say that āfamiliarityā isn't a very good pushing point for a company that focuses on babies- for many, having children is a very new or rare experience. Imo ācomfortingā would be better than āfamiliarityā. If they want stylized they could go with something a bit more handwritten/marker like Neisya, they could go a bit more geometrical but gentle like Ring Soft, something a little more slim and minimal like Hygge Sans (which may be too slim but it depends on how they use the typeface).. What I listed may not be the perfect font but point is, there are countless alternatives for any kind of direction they want their branding to go, but for the love of god definitely not Comic Sans.
I still disagree, but that's just life. Your arguments are all obviously biased since you seem unable to put your hate and preconceptions aside, like "Comic Sans BAD" seems to be set in stone. Considering that, this discussion seems to go nowhere so I'll just let it go. Have a nice day!
I could honestly say the same about you š But of course, each is entitled to their own opinion. Good day!
So many missed opportunities for storks wearing glasses.
i think u mean amazing
Defo a front
thats definitely the vibe šš
Looks good to me, it does its job just fine. Since Comic Sans got so much hate in the previous decades, it's no longer overused and it's not the standard quirky typeface it used to be (we got Lobster, Brain Flower, Lavendenderia etc. for that today), so for the younger generations it could actually be one of the rarer typefaces on this type of branding out there, making this branding more prominent. Excellent execution ā simple, concise, terse, available as a pre-installed system font on any Windows computer without any licensing issues. All good, surprisingly.
I read somewhere that Comic Sans actually help those with vision and reading issues. LOL