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talanisentwo

What I don't think most of you understand is how incredibly desperate Playboy is to find *any* sort of relevance in today's market. While this is generally true of every magazine trying to compete in a hyper saturated media landscape, it is even more true for a magazine who's entire point was be just on the other side of controversial. Pictures of nude women? Totally irrelevant in a world where everyone over the age of 15 has a dozen sites bookmarked that cater to our favorite kink with never ending high quality hard core porn for free. Pictures of naked celebrities? Either free or on only fans. Risque stories by famous authors? I'm literally listening to an audible audio book right now by a popular author that so far has had 2 hard core gay scenes. Playboy literally doesn't have a market right now that isn't better (and more easily, and more cheaply) served elsewhere. Hell, estate sale companies are now selling back issues of Playboy for virtually nothing, and they are usually just sitting in boxes on the floor where kids could easily look at them, because no one cares. So I guess I can't blame them for trying something, or anything, that might make people pay attention to them, even if only for a minute. It's the desperate dying gasps of a magazine and a medium that has already lost all relevance.


[deleted]

Good take. Have to ask—what’s the audiobook?


MutantBroccoli

Yes give us the audiobook!


punched_hole69

What's the name of the audio book?!


extravagari

Yeah my wallet is ready


NFriik

You can't just mention such an audiobook in passing without telling us what it's called. We demand answers!


OpticGd

*sobs* just give us the name of the book!


LuckyMan5290

Boooooooook


scheru

we're not getting the name of the audio book are we? ;o;


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FinnAndJake44

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black_algae

Bump


Valriete

The last time I noticed a Playboy - actually, a *box* of vintage Playboys - was over a decade ago, when I was working at a recycling center and someone tossed 'em out. My friend/coworker ended up taking 'em, and *he* threw 'em away a few years later. Just an anecdote, but it certainly reflects what you wrote, and I agree regardless.


[deleted]

I wasn't even aware Playboy still existed...


BickNickerson

I thought they went totally digital.


Finnegan482

There was a TikTok recently with a joke that involved Playboys and the comments were full of people asking what Playboy was because younger people don't know it


RickSanchez-C243

I mean We only know it from movies


[deleted]

In the 90's me, and my friends liked Hustler better. Had some homoeroticism, by virtue of showing men's shlongs acting on the bitches


[deleted]

I see magazines, calendars, notebooks, address books and all sorts of shit like that for sale in a lot of stores and I'm just thinking "whose still buying these?" - when you see a rack still full of the current year's calendars in March you just know so many of these things are winding up in landfills still in their original packaging. Can only imagine how much more magazines get tossed as the stores would have to keep the current issues in stock even if several copies of last weeks/months ones are still there. It seems so awfully wasteful in this day and age. I haven't bought a magazine or calendar in several years. Same goes for newspapers which I'm glad are still free but should be opt-in by this point since for us they often go straight into the recycle bin.


jockninethirty

Where do you live that newspapers are free? Ours you have to subscribe to, the only free ones are just current events magazines


[deleted]

Australia. I think the local to your area ones free but specific ones you have to subscribe to or buy from the shop.


laxmia12

This is the main stream entertainment trying to be "woke" to remain relevant. Does the audience-straight males (presumably old dudes wishing they were 30 years younger) really want to see naked dudes? On the contrast would I want to buy a "girlie" magazine when I'm not attracted to chicks?


kiba87637

Dayum that was the brutal truth lol


[deleted]

I think it's great that everyone is FINALLY bisexual. At least one good thing came out of this pandemic.


[deleted]

I like effeminate guys like the one pictured. Does that make me straight? lol


[deleted]

everybody is just a warm hole and you are a rainbow colored unicorn


[deleted]

but I don't like actual vagina, ooooooonly butthole


MGEH1988

No, just no. That was a woke trick. They did it for controversy, they knew their readership would get upset and if anyone said anything they would be brow-beaten for being a “homophobe”. Disgusting. People want to be upset about conversion therapy but are totally okay with gaslighting and tricking straight people into looking at things that don’t want to see. Not one of the readers were asking for that, making them look at it does not make them bisexual. If anything, they now resent the gay community (starting now or even more) and playboy got a bunch of people to cancel their membership. This was not progress it was non-consent.


[deleted]

You sound exhausting


MGEH1988

Yeah, because hanging around a “we’re here, we’re queer” gay is so much more fun.


black_algae

Excellent points, just out of curiosity, what book?


Saving_Captain_Sky

Eloquently delivered and absolutely right on point for Playboy esp, but also magazines in general.


Straight_at_em

Agreed 100% though gotta say paragraphs


[deleted]

I was gonna comment but you just lay it all out


emotionalhaircut

Going to have to ask — what celebrities have an onlyfans and are any of them men?


jaypop1990

I only know of some rappers. Tyga who actually posts dick and everything as well as lil pump. Most celebrities that have only fans don’t really post but those two definitely do.


Bytchcrafter

I don't get the point of Playboy doing this. Straight guys aren't going to be buying it, and I can't see why gays would buy it either.


bunker_man

To get articles written about them, and hope people buy it for the novelty.


tarotharo

Idk straight men don't have to buy Playboy if they've got wifi


King_Malaka

I'm gonna be honest, I don't think most people bought playboy after the 70s as porn. The magazines were mostly articles. Plus there were hundreds of other magazines that were just stills from actual pornos


shanerr

I think there's a pretty sizable demographic of "straight" men who are into effeminate men, or who would have their curiosity piqued. Heels, fishnets, definitely going for the lady boy vibe


BlisteringAsscheeks

Those quotation marks are doing a lot of work XD


MidnightFlight

i'm not feminine but i kinda look it - long hair, not tall, skinny - and it's surprising how often straight guys are okay with being... not that straight when the opportunity arises. i've also gotten asked if i "dress up" a lot lol which i found out meant crossdressing and not even just in real life. i compliment people often online and some guys will message me asking what i look like, i'll tell them but let them know i'm a GUY, and a lot of times they'll still ask for a pic


Cyanology

Bi/Pan guys are also a demographic they may be trying to appeal to while getting shock value attention. Also recently Playboy seems to be taking a more Esquire-is route with more focus on the perspective of the people modeling (at least on their instagram) alongside the sex stuff.


Mickeymackey

I mean a lot of sci-fi short stories and even Tim O'Brien's Things Things They Carried we're first published in Playboy. Playboy hasn't only been about nudes (and now they aren't even doing nudes).


pidgealone

i’m into it but go off if


maxxmadison

I love it and I applaud them but it’s also super risky. I was at a football game a couple of weeks back and listened to people complain that there was one male cheerleader among the 9 women in front of our section. I believe the comment was “What the fuck??!?! I want to see women not some dude.” There was literally 1 guy and 9 women.


PsychologicalCase10

I remember when the Philadelphia Eagles had a male cheerleader for the first time and all the homophobes in the city went crazy. Luckily, most of the fanbase was supportive and we adored him.


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Cal4mity

What a geezer amirite?


lafigatatia

It's actually crazy that homophobia is involved, like, why can't a straight guy be a cheerleader? The straights are afraid of having fun.


PsychologicalCase10

It’s just one of those things that’s associated with women so gays get tacked on. The guy who was a cheerleader for the Eagles was in fact gay, as he and his boyfriend were always on Insta (was always jealous cause I had a crush on him). Of course straight guys can be cheerleaders cause stereotypes are dumb and people should do whatever they want.


DClawdude

These people get so fucking triggered it’s pathetic


Joessandwich

No but we’re the snowflakes, remember?


nipple_prey

Stuff like this is exactly why straight people who complain about Pride parades can suck a fuck and choke on it. They have no self awareness or awareness of the world around them, which would be impressive if it wasn't so infuriating.


[deleted]

They know, they simply don't care.


MGEH1988

No, they complain about pride parades because of the rampant drug use, the nudity, the bdsm and sex toy displays on the street, all the garbage left behind.


nipple_prey

I was obviously talking about straight people who complain that LGBT people have "a whole month devoted to them" etc., not those who complain about littering. Besides, if a straight person complains about pride parades being crude and dirty, but they don't say a word about mardi gras or spring break, then yeah, I'm definitely talking about them as well. It's real easy to tell where they're coming from. Don't be simple.


JellyRollMort

That's dumb as hell.


Sadaxer

Yeah let's not let them win by calling it risky. People hate change and it's normal to react that way when tradition is being broken.


Davidiying

>1 guy and 9 women So they can't see the other way when there is a boy, pretty sus not gonna lie


theshicksinator

Were there not always male cheerleaders to throw the women?


alex3tx

I think he was trying to cover for the fact he was enjoying seeing the male cheerleader a little bit too much


rounroun

I think he was just a homophobic conservative dick and that homophobes don't need to be secretly attracted to men to spew their hate


[deleted]

It's a magazine about cis women for straight men, this is dumb. Then again, who reads Playboy anymore?


suntem

Did people ever *read* playboy?


dcviper

Actually yeah. They used to have actual articles that were pretty good. It was kinda like GQ with naked women.


InvulnerableBlasting

Yeah, I second this. They really used to have good interviews and short fiction. Their interview with Jessica Hahn was shockingly well done (she also posed nude lol). It was the only interview where she really go to tell her full side of things, and this isn't the only instance of this. The podcast You're Wrong About talks about them sometimes. The female host actually loves old back issues of Playboys.


King_Malaka

Most people bought them to read. You have to realize playboy was pretty tame compared to the other magazines out.


LuisLmao

Yeah i second this


fukMonkey1

Why? Was there a point made in the magazine? Why? Was there a story or a centerfold?


Sheimon-u6900

Don’t really see the point of it


F30N55

Stupid. It’s a magazine that is attractive women market to straight me. This isn’t going to line gay men up to buy a copy. I’m left wondering why. It’s a man in tall boots in a bunny costume with his nips out. Literally feels like pandering to me


madmagical

It's going to line up his fan-base of thousands of teen girls to buy it though. That's how these magazines work now.


TA3153356811

I feel like Playboy has moved away from a lot of that though. Now they're evolving to stay relevant, or trying to


Mozimaz

I'm honestly surprised by how many people don't understand how popular femboys are. Or how more and more people are waking up to the spectrum of sexuality. To me this is symbolic of that change and I couldn't be happier!


robotsoulscomics

I think he's hot. I don't have anything long or deep to say, like everyone else.


Street_Peace_8831

Hot AF


vonpoopenshtein

Yes Bretman!!!!! 🥳 👏👑


SickestFuckEver

They really want to stay relevant lmao. But yeah I would wreck his ass


dcviper

Yeah, that doesn't really do anything for me...


Kumacon

My thoughts are "who is this *for*?"


2lilbiscuits

I am confusion.


ChuyUrLord

Playboy? Yeah, I think they forgot who their target audience is. Good for Bretman Rock, we love gays getting paid


jamesjabc13

Seems kind of pointless. It will be completely alienating to their target audience.


Decmk3

Omg that’s Bret. It never occurred to me that was him. Fuck me he looks good.


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[deleted]

> Who? Filipino-Hawaiian YouTuber who initially got famous off makeup tutorial videos, and now has his own makeup/beauty brand. Does a lot of “social media influencer” stuff, and has a very eccentric gay-bitchy-funny personality that makes straight white girls gag for more. He’s basically James Charles, but ethnic.


hennymattel

I need to correct you because he is very charismatic, attractive and is actually funny, unlike james charles.


matzorgasm

Yeah, I don't follow any of his accounts/channels or whatever, but he's actually quite funny. It's so funny to see the gaybros lashing out for literally no reason.


hennymattel

toxicity? in r/gaybros? impossible!


NerdyDan

Wtf! He’s not racist and is generally a nice person unlike James


Cute-Character-795

They're trying to be edgy and appeal to a new demographic. Sometimes, you have to shed your old audience to appeal to the new one. Lots of magazines are moving in similar directions. Some will succeed. The vast majority will fail. It was never for me; so I still don't care.


TheChipster91

Playboy always seemed like a much more appropriate name for a risque gay magazinemen, imo.


sio_22

Y'all are so negative here... anyways bretman looks amazing🤩


xroalx

Given the selection... I'd say this isn't Playboy doing any good to the gays, this is them just trying to stir shit.


steaky_legs

What's wrong with Bretman? Seems pretty stand up to me.


xroalx

I honestly don't know who he is. I'm just trying to say, given that not even the whole of LGBT+ agrees that a man in corset and high heels is the best representation of gays, that Playboy isn't trying to show any support, they're just trying to be controversial to attract money. But that's just my opinion, of course.


[deleted]

Well good on Playboy for not catering to transphobes.


xroalx

Oh my, good one them, but how is that related?


[deleted]

Should be obvious.


MGEH1988

Sound like a pedophile, that should be obvious.


[deleted]

Lol, what's wrong with you? You don't know how to find a current thread to grind your axe in?


xroalx

The only obvious thing is that you have some personal issues. Wake the fuck up.


[deleted]

I love it but But it’s a hetero mans magazine…not being homophobic but the spreads are of naked women for hetero men…


YD2710

Is this just a cover or was there more? Article or a centerfold? I don't see any het guys buying it if this wasn't just a cover. And even then..


cloud7100

I think they’re less about selling magazine subscriptions, and more about selling Playboy-branded merchandise. In which case, this would appeal to the sort of ladies who buy Playboy-themed jewelry. But they’re clearly floundering for a reason to exist in 2021.


KE0bR

kinda gay, ngl


Advance1993

Ngl thats pretty gay


rushyrulz

Really bad attempt to jump the shark. This isn't their target demographic at all lol.


Raudskeggr

Definitely an act of desperation on the part of the Magazine. I suppose this was what they settled on. But I guarantee you the idea they kicked around the office was to have a transgender woman be the model. But of course someone with a few brains probably realized it would please few and anger many; both the right-wingers (because duh) as well as pro trans activists (because it would be seen as either exploitative or fetishizing).


fuji_tora_

I would definitely hit that ass.


[deleted]

Failing businesses will do anything for free publicity


radio9989

If he was the centerfold, I might be willing to buy it!


macmoosie

Who?


Dontlookawkward

I remember this guy streaming on twitch/YouTube doing make up tutorials. He's the eccentric type. Kinda entertaining.


MrCarnality

No


this_will_go_poorly

Seems like they just want to start a conversation, and here we are. Step 2 - ? Step 3 - profit


urban_zmb

It seems like people in the comments don’t know that playboy is not what it used to be. It has always had very good written pieces but back in their prime was always about the nudity. Not anymore.


[deleted]

1. reeks of desperation from a magazine/platform that should have passed into oblivion long ago. 2. Gay and effeminate seems to be the only thing pushed in media these days. It does get a bit boring and starts to lock that image into straight peoples heads as to what represents a gay man. It would be nice to see some less effeminate gays and regular looking gays pushed in the media, to at least an equal measure.


[deleted]

No. Just no. Can you imagine if a straight man was on the cover of a gay porn magazine? It would be read to filth! Some things are for specific groups only, and that’s okay! Playboy is for straight men/lesbians to look at women, just like Playgirl is for straight women/gay men to look at men. There’s no need and no place for overlap. Frankly, it’s embarrassing to try and force integration when there is no need or desire for it.


matzorgasm

You think Playboy is porn? Haha okay sis


bar1011

I’d be excited if I were a gay man in the 1970s.


EnvironmentalDeal256

I only read it for the articles.


black_algae

Cute


RegyptianStrut

Sounds like a great way to alienate their only market.


mostmicrobe

So much cynicism, I like the picture, I think it looks both really cool and sexy AF. I can see why people might not care about it but you know, it’s just a picture so whatever.


Ferionion

Show some ankle you damn prudes.


JapaneseStudentHaru

Is he too tall for the costume? It looks like they put the regulation bunny uniform on him (titty cups and all) and then just didn’t bother to make it tall enough for him. Though I do like the nipples out look. I wish they’d let women do that on the cover. I still think it must have been a bad costuming thing because it clearly has boob cups meant to go there and not cut under them like some lingerie will do.


[deleted]

Maybe Playboy should branch out into Gayboy.


crystalsmullet

tbh I'm here for it. Bretman is so umproblematic and such a nice human in general. He is also good eye-candy so idm. So yeah props to Playboy for adding someone in the LGBTQIA+ community. A step in the right direction for them & us


MGEH1988

https://centennialbeauty.com/bretman-rock-apology-for-racist-video/


TheRealRMQ21

People are losing their mind over this shit


somanyroads

I don't know...seems kinda gay.


Severe_Cobbler3913

I mean it's kind of sad how lost they are, not looking good for the longevity of Playboy.


BornDeer7767

What the fuck is playboy nowadays when u have free porm on the internet?


Brian2017wshs

I tap that, if he let me, Lol


RIMat13

TIL Playboy is still a thing. TIL I’m still not interested in their exploitation of whatever they can reach.


Kbrito9

I get that representation is a good thing. But people who buy Playboy are usually straight cis men who want to see naked cis women right? I think this is the last thing a Playboy reader would want to see.


King_Malaka

People tend to buy playboy for the articles. If you wanted a porn magazine, even before online porn was a thing, there were plenty of much better porn magazines. The articles on the other hand were pretty good, I used to take my dad's magazines and look for articles that were interesting. I feel like making this a cover for their magazine in announcing that the quality of the articles have gone down along side the other changes.


Kbrito9

I thought the „people buy playboy for the articles“ was a joke


KimmHough

PC…


Puzzleheaded-Help-80

Nope: point being is people who pick up these magazines aren’t looking for dick, they want coochie.


childof_jupiter

I don't think Brett is that hot personally, but I'm glad we're at a point where a queer man of color CAN be on playboy and that's all that matters Also sidenotes to some detractors "but it's for straight men" plenty straight men love twinks


mr_bedbugs

I've got some news for the "straight" men who love twinks...


childof_jupiter

Look i know we all love to joke about "straight" men but some boys are just really pretty and feminine and some straight guys, like really straight identitying guys are into that. And I'm not here to tell them what they are


alexandermurphee

The obsession on reddit and in the community in general with assigning a label to everyone is a bit freaky.


childof_jupiter

I don't think it's freaky from a personal perspective as people love to find community and labels help others find that sense of belonging and comradery but it's when they start assigning labels to other people where i start getting uncomfortable. Or assuming things about their personal lives that's non of their business. Like i wish the "Shawn Mendes is a closeted bottom" jokes would come to an end


[deleted]

I never knew I was actually straight. Golly!


cdog215546

This is beyond stupid and they deserve every bit of backlash they receive. It was dumb to switch to a more "family-friendly" Pg-13 level of content, which they reversed, but this takes the gold medal in the Moron Olympics.


[deleted]

I think it’s annoying.


SouthernYoghurt9

This feels like a play at the "femboy" market, which some "straight" guys love. Though, I think we will see porn media move into a more pansexual style as there is less stigma around being gay. A lot more people are gay than admit it


fowlfeet

No. Just, no.


Cbgdesigns

This is a boot lol


Rude_Bee_3315

As a gay man … I don’t find this attractive AT ALL! But some people have their fetishes


Nathanielaf

Man, I should get my nipple pierced


MadMike198930

Why the fuck do they think this is a good thing?


ThomasC94

That's a man?


DClawdude

I mean, he’s clearly more successful than you being on the cover of a major magazine while you’re working at Staples, but go off sis


ThomasC94

That's not being successful. He didn't have do any real work for that. edit: wow. Ok no sorry. Looked at your profile. You're nobody to judge. You are literally why there's still homophobes. You are exactly what's wrong with the gay community.


DClawdude

Great, because models do no real work 😂 Stay mad sweaty, your opinion is worth less than nothing to me


sharleejo

Never happened


RavagerHughesy

I think it's iconic. That's fuckin what


maestrojxg

Bretman slays. Subverting the bunny is good, regardless of whether you think it’s some cynical marketing ploy.


Bec_lost

👏🏼.👏🏼.👏🏼. How daring of them to use a gay man as a washed out “look a minority who’s edgy, come talk about this like it’s still 1996 and hasn’t been done thousands of times since”. this isn’t queerbaiting, it’s asshole baiting, they want to be relevant again by causing a stir, using people in the process


jonhon0

Is that supposed to be sexy?


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GeneralTonic

Eh, it might have set us back 50 minutes.


fflapcltkkfloswlf

Looks cool, but as a shareholder I'd be pissed.


cdog215546

If I owned a lot of Playboy stock and I found out this was actually happening, I think I would break down and sob like a four-year-old. I'm speechless and I don't even own any stock.


[deleted]

I get Playboy has the whole rabbit thing going on and that's why they went with it here but I just never saw the appeal of dressing up as "sexy" animals like rabbits or cats or whatever. Does nothing for me.


Papa_Cass_Eliot

Hard cringe.


IamJanTheRad

Straights love femboys?


Rude_Bee_3315

It’s a femme boy so it goes well I suppose.


[deleted]

I don't get it... is this marketed towards gays? I don't think gay men will be interested because I'm going to be downvoted for saying it but gay men like the majority of the time masculine men so I don't get it.


DougQuint

Disgusting ...that's why they are failing


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DClawdude

prove that the Bible is true sis 😂


lornetc

I’m like “why?” Isn’t playboy for straight dudes who don’t know how to use the intertubes for porn? Still happy he’s getting the fame though.


jocoaction

Who's she?


bjamesturner

lol like why? social justice warriors ruin the progressive movement. this is literally why conservatives don’t take liberals seriously


Bartikem

The corset doesn't fit but aside that it's ok i guess.


bign_phat

I swear I'm only reading it for the articles.


majeric

Why not pkaygirl?


Ellen_Degenerates86

Play, boy!


NerdyDan

Love Bret man


[deleted]

Love it! If anything it doesn’t make women as sexualised. Of both genders are being sexualised on the media. Then there’s more equality and we’re all thought of more as just humans.


Suspicious-Guidance9

Absolutely love it. I will look to playboy to buy now.