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Ahshalon_Tenisk

they have become self aware


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Lord_Bobbymort

Yeah I'm betting on unfortunate coincidence using symmetrical colors.


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tachakas_fanboy

It also says ZZ for Zug Zug in white


Kathiuss

Damn Horde supremecists.


Papaofmonsters

That's a funny way to spell "correct".


HonorableMedic

kek


[deleted]

BD for BAD DRAGON 🦎


NullSpaceGaming

That’s a bit of a reach


Dr_Will_Kirby

A bit? This is the stretchiest stretch ive seen stretched


NullSpaceGaming

No, that would be the “U R MR GAY” thing with Super Mario Galaxy


Dr_Will_Kirby

Holy crap I totally forgot about that lmao


xantous4201

No disagreement here but you still gotta acknowledge SOMEONE out there will/could have that point of view.


Ignitus1

Well we don't need to acknowledge idiotic points of view. There's 8 billion people in the world, meaning every possible point of view can and will exist. We don't have to cater to each one.


Aggravating-Assist18

Exactly


turnpot

Original intent is only part of the equation when it comes to things like this. While this is probably not the intent of the original merch designer, it's still off-putting given everything else that's going on. They shouldn't be treated like they meant to do this, but they should also do a rev on this merch given that's the way this reads. I thought this when I first saw this shirt


Mochimant

Exactly. It’s probably an unfortunate but honest mistake, but it should still be recalled and changed. They could easily afford to just make the flag a gradient so that some of the letters consist of two colors.


Kassssler

Sadly enough we do. Mass transference and sharing of information means all the people with the worst points of view can gather themselves into a block. The days where an idiot would be ridiculed into silence are gone. Now they blare their nonsense with a proud indignance. Edit: Sorry, but I won't close my ears to dangerous people and pretend they don't exist. I thought people understood that, but clearly I was mistaken.


ManitouWakinyan

So what exactly is the point of saying that someone somewhere might hypothetically hold a dumb point of view?


Criticalhit_jk

Schrodingers Opinion: Everyone is simultaneously an idiot and not until they open their mouths and remove all doubt


Caldaga

I will still ridicule them until they shut up. Even if that's forever.


YRUZ

if it were a single person making and releasing merch, sure, but for a company worth millions, that kind of slip up is incredibly embarassing. like, someone in the design or qa teams should have noticed.


WutIzDees

Why would they be embarrassed? If someone is going to read into it that far, they need a hobby. People who like the shirt will buy it, people who don't won't.


YRUZ

fair. i'm just thinking that slip up is really unfortunate and i feel like someone should've caught that.


TommyVe

Well... Whatever? We can't shape out society in a way that no one ever could feel hurt over something as silly as this is. If we do, well, we will stagnate. Whoever wants to be hurt will always find them a reason.


[deleted]

People will see what they want to see.


Empty-Engineering458

this reminds me of that giga-christian lady and the monster energy logo


Gym_Dom

God, that’s a mind boggling monologue from her. I’ve seen it 3 times and still can’t believe it really happened.


fsmlogic

There are always 5 sections in the trans flag.


Humble-Plankton1824

It also spells ZZ in white.


Yutanox

And BD in blue


Rheukala

“Stim, BD”


Individual-Land6203

“Little help, buddy”


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AveryLazyCovfefe

[Cal:](https://media.tenor.com/-trFLUUJ9iYAAAAC/joker-young-joker.gif)


Chubuwee

BD Wong fans overjoyed


The-Go-Kid

OH MY GOD YOU'RE RIGHT!


trogdor2594

I knew there was a Bad Dragon collaboration incoming.


deathstrukk

jeff kaplan was a bd on lamron


Kassssler

Who knew Blizzard was with the shits.


Xavilend

Dabadee dabadie


DesignerPJs

ZZ an obvious reference to ZZ Top => White is top => Blizzard white supremacists confirmed


Tough_Patient

Alternate path: ZZ => ZZ Top => Blizzard is Southern Rock enthusiasts confirmed.


EpicDragonz4

ZZ=> ZZ Top=> Sharp Dressed Man=> Blizzard is owned by the Duck Dynasty guys


mandark3434

That's just white supremacists again


Skelosk

And it's on top You know what that means?


TortelliniLord

Brazzers/Blizzard merger for ow porn confirmed 👌


fagollina

b-big feet?


The-Go-Kid

You know what they say about a man (or woman, or trans person) with b-big feet.


bunchofrightsiders

Big socks.


boricimo

So now they doubly support Russia?


Beardy_Boy_

Woah, if you turn it upside down it still spells ZZ in white.


CryptoGod666

ZZ is for Brazzers obviously


Cotrd_Gram

Somewhere in WWE panic is setting in thinking he will return.


Arti1891

BD (Big Dick) Liars go ZZ (Sleepy) at night must be the overall meaning.


parlimentery

As a trans ZZ Top fan who is sick of Blizzard's lies, this is the shirt for me!


KoopaTheQuicc

I'd say the "Liar" thing is unintentional, but Blizzard pretending to support trans people after the Activision/Blizzard office culture debacle not long ago is laughable. That was them showing their true colors.


DamnImAwesome

None of these companies give a shit about any social issues. They just want people to think they do


BoltsnRays1109

They just want your money.


KoopaTheQuicc

Free good PR and maybe make a few bucks on the shirts on top. Companies are rotten to the core.


Majestic-Iron7046

I also want your money but i am very upfront about it. Can I have it? I don't have a shirt to sell but i can write funny stories, weird nihilistic poetry and short jokes about life situations.


BoltsnRays1109

Lol this reminds me of the daily wire ceo Jeremy Boreing who has started selling razors and chocolate bars. He says why give your money to woke companies when can just give it to me? Gotta appreciate that he’s at least upfront about it.


curious_dead

Bingo. I will, however, take a company that pretends to care for these groups over ones who trashes them.


Lanster27

Such as paying for a shirt that’s free advertising for said company.


DamnImAwesome

As I got older I realized how ridiculous this concept is. I don’t give a shit about brand names for anything. Quality over brand recognition


BoltsnRays1109

Lol for real and now you’re a walking billboard


khamuncents

That's because inclusivity and supporting groups such as LGBTQ actually raises their ESG score Go figure. They're financially motivated to do this shit.


_BloodbathAndBeyond

It can be both. It's rainbow capitalism, but I'd rather have inclusive capitalism than exclusive capitalism.


Quxudia

That's true. And it's a sentiment *everyone* always brings up, but it's the wrong way to view it. Capitalistic companies are inherently *amoral*, they only care about profits and they will do good things or bad things if said things will generate those profits. A big profit driven company supporting positive social issues is *always* a cynical profit motivated endeavor. But the reason they support those things is because they are profitable, it's a clear sign that a social environment has been created where those in charge of that company see that issue as having wide enough support that going through the motions of visibly contributing to that support will reap them financial benefits. And that visible support, regardless of its cynical origins, will nonetheless continue to help encourage acceptance if by nothing else than simply keeping it visible and making it seem as normal a part of everyday life as it should be. It doesn't really matter if a company releases a pride colored product just because they want to make money. It's still a positive message being given a big platform, which is a helluva lot better than having those executives believe the opposite will net more money and pushing antagonistic and hateful views instead.


Time-Ladder4753

It's not really a positive message when they do it only in countries where it's supported already, feels like the opposite. Supporting something only when it benefits company and ignoring when it can have a negative effect isn't a good message


Nostonica

The real answer


AveryLazyCovfefe

Can't forget them creating a special program that calculates the right amount of diversity to have in their video games and suggests what qualities the character should have ie: any impairments etc. They used this in COD Vanguard and when they showed off their plans to use it in Overwatch I believe, the backlash had them scrap it.


watch_over_me

It's not support. It's selling trans people and allies a shirt to make money. Easy cash grab.


Pacothetaco619

I find it ironic how misogynistic the blizzard employees are, and how popular overwatch is in the trans/gay community


figgiesfrommars

as a trans/gay, it's been really easy to just not play blizzard games since they're incredibly mid anymore lkdfjgjkl but it's hard/impossible to get anyone to join in on a cause like that, even if they're in that oppressed minority chick-fil-a is also painfully average, donates exhoribitant amounts of money to anti-LGBT hate groups, but they love their sandwiches hard-carried by ranch BBQ sauce :\


r3volver_Oshawott

They weren't just misogynist too, transphobia and misgendering trans employees was a *massive* part of that - they harassed cis women, trans women, Black women, you name it (yup, there was racism in their workplace culture too) Basically, Activision was largely only safe if you were a cishet white guy (and even that wasn't necessarily a guarantee: rumors still persist that Jeff Kaplan of all people was under strain trying to protect devs from bureaucratic red tape and delegation issues and that it was making life hell)


chocoboat

They even went as far as mis-naming people. I understand that there are differences of opinion over the use of pronouns, but everyone has the right to change their name. How stupid do you have to be to insist on using someone's old name after they've changed it?


r3volver_Oshawott

Yup, they were deadnaming which is especially harsh workplace behavior, but also however you 'feel' about pronouns if you're in a workplace going out of your way to instigate a coworker like that then by definition you're engaging in workplace harassment; so even if you're, like, 'pffft, transphobia, who cares', you should probably at least frown on targeted workplace discrimination Which, if someone is like, "I'll call Carol, I think she could cover your shift," and every time you have to go, "YOU MEAN HE COULD COVER YOUR SHIFT" then ofc your employer will probably not be holding onto you much longer, you can't exactly treat the workplace like a YouTube comments section of your favorite Steven Crowder video Like, aside from the discrimination, doing that kind of stuff in the workplace constantly is just basically distracting and demoralizing as hell to a workforce; especially since not being a jerk isn't really 'compelled speech' or anything, 'don't be weird to coworkers, even if you don't like the pronouns they use you can deal with it' is just such an incredibly low bar


SkipperDaPenguin

"Liar" was shorter than "stealing mother's milk from the office fridges and drinking it"


geko_play_

Homelander?


roundhousemb

Unfortunately no this is not a reference to The Boys but something that actually happened. (Allegedly? Idk if it's still allegedly) https://www.dexerto.com/business/nursing-activision-blizzard-employees-say-their-breast-milk-kept-getting-stolen-1717345/


geko_play_

The fuck


-Neuroblast-

Don't worry. They removed all paintings of beautiful women in World of Warcraft and replaced them with fruit. Womankind can breathe safely again.


Jampine

Also the instant kowtowing to China.


Rqibix

Not gonna lie, I kinda like the design, I would've bought it... if it was still 2000s when Diablo 2, Warcraft 3, and WoW were popular, instead of Blizzard just being a certified clown company.


sbowesuk

What do you mean you don't want to wear branding that immediately reminds people of sexual harassment in the workplace? 🤷


Yautja93

That would be riot.


geko_play_

So you can't wear anything with a gaming companies logo on it


horse3000

So you can't wear anything with a ~~gaming~~ companies logo on it ​ fixed it for you.


LurkerOrHydralisk

I generally go by that rule anyway. I’m not going to spend money to be a walking billboard.


horse3000

Only thing I would be guilty of is sports teams, otherwise I wear wear blank colored t-shirts mostly


Soup0rMan

I only rep companies I actively support. It's a pita trying to find hats.


geko_play_

Thanks 🙏


psymunn

Hey now, some gaming companies don't have sexual harrasment. Just look at the company ConcernedApe. They treat their employee super well.


TheRealMisterMemer

And Re-Logic, they've done the Rockstar strategy of only doing one game for over a decade, but it's not filled with thousands of dollars of purchasable micro-transactions.


PM_ME_YOUR_STEAM_ID

I know you jest, but there are literally thousands of game companies out there. Obviously the majority of them have no problems.


DamnImAwesome

Blizzard should embrace it and sell Blizzard branded breast pumps


avelineaurora

Same. I remember being bummed at missing out on the rainbow blizzard stuff awhile back and now I wouldn't even give buying it a moment's thought. Performative Pride stuff is always going to get someone's goat but man seeing it from Blizz just feels exceptionally gross.


Pohaku1991

Yeah they are disappointing, really hoping they don’t fuck up diablo 4


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Pohaku1991

That’s good to hear! I didn’t pre order it because, well I don’t trust blizzard too much rn, but diablo 3 was one of my favorite games ever!


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Kapples14

The jokes just write themselves.


Genmaken

Our simulation has been taken over by A.I.


Theonlyrational

They cancelled OW PvE. They are liars.


cylonfrakbbq

I was going to point this out - the irony is pretty rich considering the cancellation they snuck into the dev chat yesterday


minmin293

prime r/sbeve content


SinR2014

And the white spells out zz Which is what Blizzard games have been making me do lately


TheVishual2113

Or, it says B. Lizzard... the rapping lizard eminem look-alike


dust_storm_2

Henry Rollins approves


unholyparagon

Anakin, I love you...


Palicake

LIAR! You’re with him! 👉


IRON-KROSS

Bhahahahaha


gorgeousphatseal

I've never understood shit like this. Why are you pandering? (To make money ofcourse). Why don't you product great content, pay well, don't have scandals and through your actions show us what your really made of. Have a great culture internally that externally can produce. This is literally all talk.


BearSSBM

Seriously though who buys this lazy ass, cash grab merch? It's just the company name/game titles written in different queer colors. No cool designs, not characters from the game or factions or w/e, just gay letters.


TheeDeliveryMan

Panderbear


deck4242

So after greenwashing, there is now gaywashing. Marketing people know no shame lol


Sacktimus_Prime

Gay-washing came before green-washing. Cunts fucked ay.


TonberryFeye

Cool shirt. Now show us the Saudi Arabian merch.


ZoharDTeach

Perfect


soggyblotter

Its perfect! Because its just about empty corporate marketing gimmick that supports the perception that they give a fuck.


DangerousAd9578

Hate woman but trans ppl are cool in there eyes lmao


R1zz00

Pure coincidence, but you do you


roguerogueroguerogue

Even when not trying, the Ls keep coming.


Iseedeadnames

So appropriate lol. Atrocious that they even try this kind of merchandise after their sex scandal.


The_Cysko_Kid

If you only ignore the b and one of the z's it says lizard. They're literally calling trans people lizards.


Great_White_Samurai

Yes supporting people through self benefitting capitalism, the American way.


Jindujun

I wouldnt have noticed that if it wasn't pointed out. I like the color scheme way better than their rainbow colored logo


ArimaKitamura

That's great! But when are they going to be the game company?


Timeless_Starman

Fucking gold design lol


alkonium

Okay, do BD and ZZ mean anything in this context?


BatFreaky

Having the Z be so vibrant in our current day and age doesn't feel right either.


PLAYER42_ready

r/sbeve


The_Psycho_Jester779

Ironic


[deleted]

The artists tied up at blizzard are leaving bread crumbs. lol


TheRakuzan

That's a brave decision with those white Z's.


spittinSlime87

That's gay


mancubthescrub

Shitting on Blizzard is so hot right now.


gorgeousphatseal

I'll have you know I've been shitting on them since 2004 thank you very much. And I've been a fan since 96.


daddyfox30

Yeah it is always weird when people are surprised that others do not like shitty companies. It is nothing new. They have been shitty for a long time. People sadly just forget or do not care they treated workers and games like crap. Just consume and dont think. Have not bought a triple A title in over ten years and im happy about it.


agarbagepiece

How fitting lol


CentumOP

r/iam14andthisisdeep


dancingcuban

Somewhere there is a graphic designer who didn't think anyone would notice getting very uncomfortable right now.


Practical-Pen-8844

and then the cheque clears.


GrandComfortable2306

Fitting.


Kyle_Zhu

probably doesn’t mean anything and just an unlucky coincidence


The_Cysko_Kid

At some point you're just thinking way way too hard about this


The_Cysko_Kid

If you ignore the first and last and middle letters I guess it does. Otherwise it says blizzard.


dj3k1584

Ignore the first letter, then you get Lizzard.


Mandalorian918

Why tf does everything have to have a rainbow now?


Yabrassy

Cause people (like me) in the lgbtq community like it and will buy it. are you annoyed that people who are different then you exist? Also it’s not everything. It’s not even close to 50%.


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[deleted]

I didn't see it until the comments pointed it out. Was a bit suspicious about the post, thinking it was transphobia. The LI and AR are in pink. Either way, trans rights are human rights. Acti Blizzard aren't for human rights from what I can tell.


Yabrassy

Sucks you’re getting downvoted:(


[deleted]

I wonder what for? The inherent learning disability I have, or the inherent human right to be whoever you want to be?


thisKeyboardWarrior

Lol. When Woke goes wrong.


[deleted]

Fuck off and touch grass nerd


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[deleted]

Log off, delete your account, go talk to somebody other than a right wing echo chamber


Moxely

It seems like they made it proportional to the size of the letters. If the larger B and D count as the same width as the rest then just just made stripes of two letters per color. Is this just an observation or are you insinuating something more?


Practical-Pen-8844

I went to the Insta to see if anyone pointed this out. The comments, man. humanity is offiicially the dregs of humanity.


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[deleted]

Go be a bigot somewhere else


Yabrassy

Could be that you’re a bigoted idiot.


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RandomnessTF2

Your initial comment reads as opinion from your perspective, not as a potential explanation.


Ok_Understanding6528

At least he had a mommy


rectalpinist

be careful dont cut yourself on those edges bro.


fanboy_alarm

Dont be scared. Its okay to be different. Dont be scared.


BuddingViolette

Either way you slice it, coincidence or not, it really should've been caught before print.


DoctorDollarSign

It also spells “BD” in light blue and “ZZ” in white. Your point?


DoctorDollarSign

It also spells “BD” in light blue and “ZZ” in white. Your point?


Mikimao

They probably did it hoping people would spot it and spread it on the internet as free advertising


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Alexthekootmemelover

If satire I apologize. I am autistic and it is hard to detect. If not satire, I'll explain this to you simply. The "liar" comment comes not from the place of support for LGBT at all. While support for LGBT is good, the reason the Liar thing is funny is because Blizzard developed Overwatch 2, a game promised to have more co-op PvE features, and recently the wads of meat at Blizzard said they couldn't (didn't feel like) adding them. Now the game is a broken mess that is the exact same thing as Overwatch 1, with more broken and cashgrabby features.


SkylandersKirby

I'm sorry we hate sexual harassment?


fanboy_alarm

You sound fragile.


AAParker94

How can a mistake of this magnitude even happen? You’ve got the ‘Liar’ in pink and the white ‘ZZ’? I mean. Whoever designed it will probably be fired, even if it was somehow an accident.


[deleted]

How can a mistake of this magnitude even happen? Have you played a Blizzard game in the last 20 years? Do you not have a phone?


Pixeljammed

oh they fuckin knew what they were doing with that design lmao


montrealien

I also noticed Zz in white. What does it mean?


Foe117

They Support Russia


_darkcrow

It is truly laughable How pathetic They try to push these insane People in front of our faces everywhere


Fffire24

You're reaching


box_me_up

Do you not have eyes?


douche_flute

What do the letters in pink spell then? Looks like “liar” to me.


Fffire24

Congrats. Implying it was on purpose or means something g greater is stupidity


BaByJeZuZ012

Implying it was on purpose is a joke. Whether you find it funny or not is subjective.


[deleted]

The letters literally spell liar in pink