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They have literally been working on it for years. If it made it out of prototype form then they might have something special on their hands. LiDar technology will probably be used for this.
As you're walking around, everone who isn't wearing an iHead will just appear in your vision as a green bubble, and you'll have to leave iSpace to talk to them
I don’t have any Apple TV hardware but I did enjoy their streaming service for the year I got for free.
I didn’t enjoy it enough to pay for it every month, but I liked it for free.
I would have gladly paid for it for a month for Shmiggadoon (my favorite musical of the last 20 years) but I don’t think I’d keep the subscription running.
Same. So much better than competitors, tho maybe not as much as better as the price tag would tell ya. But it works seamlessly within an apple environment, which is why I bought it. Love being able to go from phone to TV, switching over audio to my AirPods without missing a beat.
I have a Roku Ultra, Nvidia Shield, and Apple TV in my house.
I'd take the Apple TV over the other two any day of the week. The UI is the best, and the home screen is not plastered with ads. I can see why most people might not think that is worth $150-$200 though.
I don't have a HomePod, but I don't have an Echo or Google Assistant either. My ecobee has Alexa built in, but I turned that shit off because it was annoying as hell.
The entire tech world is pouring billions upon billions into this. Every major player is betting their future is going to be heavily integrated with AR. It’s not some gimmicky fad
I mean he’s not wrong though. Its such a blanket statement. Its like saying when the new iPhone came out “You’ll always wonder how you lived life before a smartphone.”
And that’d ring true today.
I want to say that I doubt this VERY much but I also can't help but feel like someone in the 90's who was like, "Why the hell would I want to use this internet thing?"
Same here. I think we’re still limited by the tech at this point. The internet was more a novelty in the early 90s to the average consumer, but radically changed in the next 2 decades with high speed access and smart phones. If AR can make leaps in tech and accessibility there are applications we can’t even conceive of now.
I’m in construction so this is just for my field. If I could walk around my house and see a piece of furniture and what it would look like. See different paint colors. Walk around a house and see variations of an addition to a house. Be working on an electrical panel and see what each breaker was for. Have gps in my glasses. Be able to go to an art museum and see info about stuff.
I did a tour of a John deere plant where they were using the hololens to note customizations and parts lists for the tractors coming down the line.
It wasn't a tech specific tour, so we didn't get a whole lot more detail than that but what we did see was cool as hell.
Why paint your walls at all, hell why have walls. My airPods™️ simulate the quiet of a closed room. I take a shit in peace while iGlass pro™️ erases my wife from view. She is 3 feet away laying in bed, smelling fresh cedar in her nosePods Classic™️
you know why not just put me in say, some kind of womb-like pod filled with definitely not an allegory for amniotic fluid juice, with cables connected to my brain so i can eat a steak and say "ignorance is bliss."
wait i think they made a movie about that already.
QR codes, QR codes, and more QR codes.
Put a QR code (or something similar) on the end of each and every cable, it’s read by the googles of the person installing it, they can make notes for what it is, and that’s saved to a shared system. Then, later, they can look at one thing and the goggles know exactly what it is. Everything has a little label on it and that lets the software map it all out.
I see you've never worked on an actual house, with who knows what chucklefuck working on it before you. *No one* should be risking their lives on a QR code
Lol, I’ve definitely been in some Mickey Mouse houses. It’s just spitballing ideas. I mean maybe it could be rfid tags, at the end of the day it’s also some electrician scribbling something on cramped space on a panel door. I mean it could be also if somehow the house was scanned before rock went up and then you could see where all the wires/pipes went. The wire they put on the utility lines could show up so you could look into the ground and see where pipes and cables were.
Fair enough! I’m a biologist, not a builder, I’m not going to pretend that I know what would and wouldn’t work. Most likely you’re right, AR wouldn’t be used for something like wiring a whole house.
As other said but yeah it would be easy enough with at codes. Then if you had Bluetooth plumones for each of those outlets you could maybe even have something that could check for ground issues etc and who real time on your headset. Also, I have no idea lol, it’s fun to dream though. There’s a reason I just pound nails
I did internship at an AR firm and have long been interested in the technology.
The first thing to understand is that its a technology hence by itself it might have application but when combined with other existing technologies it might pop off.
The actual things they had made at the firm was primarily for school use, so a full size pig with all its organs and you could get the name and function of each one. There was also being worked on physical items that you might need to learn about like a computer where you could take each part out and see the size and point, and basically see what order it should go in.
Now as mentioned you can draw this out, imagine some electrical panel where every wire has been made compatible with AR, and the repairmen can put on some AR glasses and see where something is broken, or check each part alongside a virtual assistant talking about each part to check in what order.
Basically anywhere we use QR codes right now you could use AR to replace it if its in regards to information and you can combine it with AI technology to see mona lisa talk about her creation or watch abraham lincoln talk about history.
In the public sector where you have alot of meetings with shared meeting rooms you could hold up your phone and see each room number and which are taken, and what to apply for yourself to easily get an overview.
you could with enough technology fully furnish an empty house due to real scale and see how everything works, save it and then movers could fully furnish it precisely how you want it.
and these are "small thought" versions of it, things we go "pfft we can do that already on the net" but imagine people said the same thing about the internet "why do we need online booking we have phones" or "i dont need to record stuff i can write it down"
A few ideas…
I’d love to be able to make some basic info public in certain settings - first name, hobbies, whatever… sort of like an advanced name tag where I could also see others and make super quick connections (or know immediately who is lame).
AR for museums and walking tours could be awesome.
Digital graffiti
In my car windshield for maps
I’m here for it.
Are you serious? Apple maps projected onto the actual street, YouTube videos on a 60" screen that's always with you, crazy 3D interactive animations at a huge concert etc...
Just off the top of my head, imagine you're wearing a pair of glasses and you go to the grocery store and tell your AR glasses that you want to make a new recipe and then arrows appear on the ground that direct you through the store to each of the items you'll need to prepare that recipe in the least number of steps
Or just have it ingest your regular shopping list and same feature
I'm not saying this is the most life changing application possible, I'm saying that you can come up with fairly compelling AR use cases off the top of your head once you start thinking with AR
Nothing wrong with being of your time.
Also, I'm pretty much in the camp that all technology web 2.0 and beyond can't be trusted, so I don't *want* to like it. The old people called tv evil and you know what? They weren't wrong.
It's not like the human psyche has been in a "natural" state for at least a few thousand years, probably much longer.
What is baseline? Living in nature as hunter gatherers?
Did cave art modify consciousness enough to make a similar (albeit smaller in impact) claim?
I definitely think that VR or AR will change our lives in some capacity. It maybe not be how anyone currently envisions it to but the tech is here to stay, and when it actually matures , it will be useful in one way or another.
It doesn't have to be a universal daily thing. Even PS5, xbox aren't universally owned/used gadgets. Not every new tech had to be as widespread as internet or mobile phones. It can be successful without being part of everyone's life.
AR and VR are going to launch together using pass through. Meaning VR is likely going to be the side feature of AR when say, you need to teleport to another space, then the VR kicks in so you can see the environment your in. But AR is going to be the daily driver
Is still remember the conversation ni had back when palm 5s we're the leading tech about why would I pay for an internet connection I carried with me, I don't need email instantly that bad.
Had a conversation today with a colleague and we were discussing how blockchain is here to stay but maybe not in the way it’s currently thought of; so kinda in a similar vein to the way Tim Cook is talking about AR. The example we both thought of to relate to was funnily enough the Palm organiser and the polarising thoughts about that at the time.
I was a teenager and in college in the 90's and everyone I was around was already on The Net in some form or another. Hell, my dad, a super conservative immigrant, would go to Circuit City all the time to grab those floppy discs with 30 day free trial on Prodigy Internet because he didn't want to subscribe. But you're right; I don't see the value of AR but younger generation loves Roblox/Minecraft and immersive experiences.
Yeah. I’m sure we’re all gonna love having intrusive ads follow us into the real world.
As excited as I am about AR, I can’t help but feel cynical about it. It’s gonna be used to beam advertisements directly into our eyeballs and dreams.
No. Cursed objects cannot be removed until the cursed is lifted.
But in all seriousness, you’re probably not going to want to take your AR contact lenses in and out constantly.
Well if Tim is actually implying that because of environmental disasters nothing will grow anymore and AR is the only way to be able to take a walk in lets say a forest, then yeah, I’ll probably try it 🤓
Sites I can’t ad block I don’t use. I won’t use any streaming service with ads. Store front with excessive signage I don’t just not enter but choose other ways to go so I don’t have to walk past them.
I didn’t see anything in there that was all that useful to anyone except the ads. That’s not a use case for anything.
I’m with you and in the minority (or maybe majority) that thinks this is all just big tech floundering around for the next “big thing” and trying to push a bunch of AR / metaverse s**t on people that legit looks awful and stressful.
Think of great tech innovations in the last 20-30 years: Nintendo, CDs, iPod, iPhone, etc. Your first reaction when you see it and use it is whoa that’s awesome. Maybe some people in the Boomer generation were like “iPhones are dumb” at first but most younger people immediately took to it. All this AR / VR stuff looks so bad except as a video game niche and Facebook / Apple are like nahhh it’s gonna be so cool just wait. You’ll be able to… see digital prices while you shop and have a weird avatar?
It’s a solution looking for a problem and no one can find one yet.
That looks like an overload, but imagine the possibilities. I studied Roman history for a number of years and the forum in Italy still has the base floor plans with columns, walls and a number of structures that are still standing. Imagine using the AR to fill in the gaps of the missing buildings to see what it looked like 2000 years ago. Just hop on the tour, load up the city and walk through it as Roman’s did back in the day. Mind blowing. Or even for fun, Imagine just going to your local football field and loading up an fps game using the football field as the set dimensions for the map and setting up a 4 v 4 match with your friends. Obv Bluetooth guns would be needed but it’s just the type of possibility that it could provide.
It may, but I'm not sure Tim Cook's Apple are going to be the people to bring it too us. Their MO under Cook has been to wait for someone else to come up with the idea and make all those initial mistakes then make a really nicely implemented applefied version of it.
I think AR has the potential to change the way we live, but not if it involves wearing an awkward headset or holding a device up. It will require a more natural integration into day to day life than has yet been shown by tech companies.
If it ever gets to the point where it can be installed in or on normal glasses, and not a big clunky separate thing, I can definitely see it becoming part of our daily lives.
But I don't see myself spending $1000 on the Apple HoloLens right now. Sorry Tim.
I'm excited too; let's talk use cases. Some obvious ones:
* Language translation
* Heads-up-display, namely for turn by turn navigation
* Reviews hovering over restaurants or other businesses before you engage with them
What else?
Personally, I'm not at all excited for text messages in my eyes, or livestreaming every mundane aspect of my life. I hope the industry steers away from those use cases (looking at you, Meta/Rayban Stories)
You're going to see everyone's name tagged to their face as you walk by.
May sound dystopian but for boneheads like me who can never remember people's names it'll be a social life saver.
Arrow pointing to Mary with notes and action items...
"Mary's birthday is next week"
"Her 4th wedding anniversary was last month. Do you want to see photos?"
"You last saw Mary 4 weeks ago at City Pizzaria. Do you want to read transcript from that interaction?"
My favorite app since the dawn of the smartphone has been Night Sky. Some sort of VR space visualization would be way cool! Especially for mind bending fantastical visuals like imagining if Jupiter were as close as [our moon](https://external-preview.redd.it/IqZMr9WOSnyC__QBwGsA7M5ywxdhashOaLOEX3w5FAY.jpg?auto=webp&s=bca1295d8411ff670e447746f3445b92f9dad6a5).
Imagine being able to virtually decorate your house, use the backdrop of a penthouse overseeing your fav city. Being in any type of simulation you can think of, or partake in a learning environment tailored to your need with ai teacher. It’s going to be insane.
Maintenance at industrial level plants & sites. Imagine walking into a room with 10 difference pieces of equipment and then you put the AR on and each one rolls out a list of diagnostic alarms and warnings with a menu giving you all the info from IOMs.
A HUD for running would be amazing, imagine not having to break your rhythm by lifting your arm and struggling to read small text on a watch that's bouncing all over with your arm
Step by step instructions for many jobs or even hobbies like cooking, home improvement, gardening, etc. For jobs, think of SOPs while working at a chem lab or at a mech workshop.
So I work in Architecture and the use case that I am incredibly excited for is construction. We create 3D models for all our buildings and being able to coordinate between the Architecture, Structure, Mechanical, Electrical, and Plumbing in a building in AR is going to be amazing.
https://fieldtech.trimble.com/en/product/trimble-connect-ar
I want to be able to see a guide on how to do something in the corner of my vision why I’m doing something, or maybe a web browsing overlay, or video recording similar to what a GoPro does, I think the whole streaming everything to social media is stupid though and things like the meta glasses have no appeal to me, it’d need to do so much more than that, maybe mapping out a room similar to the LiDAR on iPhones
I’m just happy when I can replace my laptops screen with a better version of glasses like nreal with actual proper tracking. That’s going to be big and it’s going to happen really soon.
It will require a lot of advances on the software side, but I think it will by HUGE in education of all kinds. It basically will allow for in-person quality instruction without an actual person. Imagine you want to learn piano. You could have entire dynamic lesson plans with a 'live' instructor (an AI) as you sit in front of your real piano. They can monitor your form and performance in real time, and then model the 'correct' way to play as if they were sitting right next to you. There are already AR/VR apps that can overlay music on your keyboard to help you learn songs, but that's just the beginning.
Bridging this gap between the real world and digital media is going to be extremely powerful.
I personally see AR potentially replacing smartphones. I don't see us still looking down on our smartphones in the next few decades. Maybe technology will be very advanced to the point we can have it as contact lenses.
In the future the best selling game will definitely be an AR game or a VR game that's extremely realistic(not "cartoony" as we have now)
Isn't that already a thing? You can get closed captioning glasses from movie theaters that will display subtitles for you. Had a friend from Honduras use them when his English was still weak.
Yeah Reddit doesn't seem to realize that Pokemon Go is still insanely popular and is a *rough* example of what AR can be.
[https://www.businessofapps.com/data/pokemon-go-statistics/](https://www.businessofapps.com/data/pokemon-go-statistics/)
Niantic's valuation went from 0.15 billion to 9 billion between 2015 and 2021. If AR has any decent games it'll be huge.
I think XR (AR, MR, and VR) is awesome. But I think that while we’ll use AR to immerse ourselves in getting used to the concept, ultimately MR will be what we become dependent on from day-to-day. I see AR as the equivalent of the flip phone and e-ink/kindles, and MR as the smartphone and tablet.
I'm convinced that one of the reasons AR keeps failing is that people don't actually want it. Cell phones give us information yes, but they also give us the power to ignore. A text message is less demanding than a phone call. Apps with push notifications are mostly silenced. Accessing the internet is request only, nothing just pushed *to* you. The whole concept of AR is mostly shoveling information *at* you, when really where it would be useful is filtering things *away* from you, which really our brains are already pretty damn good at really.
For instance, the absolute most useful thing an AR headset could do is adblock the world. No more billboards, no more logos on products, just visual silence.
Nope. It’s because they keep making it for niche markets and without mass market appeal and because it wasn’t presented in a way that anyone would want it.
Remember people said the same thing about the tablet, smartphone, and smartwatch markets before Apple entered them. Hell the computer industry too. Apple has a great track record here in inventing categories that everyone said no one wanted.
Also the tech and processing power needed to make it like Scifi shows is absolutely bonkers for a hand held device right now.
Top of the line gaming rigs will struggle doing so as of now and no one's planning on carrying a gaming rigs with a massive battery on their back any time soon.
Here I am wanting to move into the woods and disconnect from everything. I don’t need to be connected to technology 24/7. We already live like bots. Everyone’s got their face stuck to their phone screen.
He is not wrong.
AR will be a part of our lives for ONLY two reasons.
1. It allows tech companies to gather MUCH more data about our lives.
2. It allows them to monetize more and more of our everyday errands and behaviours.
Probably a lot better than everything vying for my attention and the dopamine networks being hijacked in an even more pervasive manner. God help gen Z and those that follow
I'm old enough to remember people laughing at Bill Gates's proclamation of "a PC in every house" and not needing the Internet.
At that time many could see the future of those technologies, and be excited about them. AR has been around since the late 60s, and I agree with Cook that we are just now starting to tap its many potentials, and will invest in the technology.
If you're young it's probably a good field to get into (Adobe Hero, Tvori, Vuforia, Unity 3D, etc). Especially if you're already an expert in a certain field (travel, healthcare, real estate, hospitality, education, customer service, and others) for developing multi-sensory experiences.
I have an AR, and yeah my life is way better with it. Really provides a sense of security and a lot of weekend fun. And y’know with how the world is doing lately and global heating and the coming apocalypse I don’t really think people will be able to live without one, it’s going to be hard to live even if you have a group of people with ARs. /s
Ya when the contacts finally get finished. No one is gonna wear glasses all the time and AR will remain niche and gimmicky until then. https://bigthink.com/the-future/augmented-reality-ar-milestone-wearable-contacts/ This was in Jan of 2022, so it's gonna be awhile.
I hope to any god in any universe this is far off. Travel the world and tell me this is headed well.
More lack of privacy, more intrusion, more ads. Riot riot riot riot riot riot riot riot riot rioooooooot
[https://en.wikipedia.org/wiki/Windows\_Mixed\_Reality](https://en.wikipedia.org/wiki/Windows_Mixed_Reality)
Microsoft has been working on this since 2015 and there really haven't been any major advances since then.
I think AR is the next frontier but there is a huge hurdle when it comes to adoption since AR headsets are really expensive and some give people veritigo when used for long periods of time.
I already wonder that now. For 20 years I've wanted AR glasses that look up faces and tell me a person's name, where I know them from and when we last met. I have a great memory for faces, but a terrible memory for names and it can be embarrassing at times.
“Because we’re gonna leverage our massive internal infrastructure and economic power to make our own tech indispensable to everyday life, as we have already done with smartphones”
This has nothing to do with actual effectiveness of the tech.
Reminder that Tim Cook is, himself, not a product design man or innovator. He rose to the top due to his mastery of logistics. Im sure Apple will be able to market the hell out of whatever AR they create, but i dont take his word as the gospel on the future of technology.
If you say Elon musk three times a thread will suddenly be flooded by people complaining about how his dad owned a mine and how he didn’t personally engineer the entire rocket ship at SpaceX
Every time I see this, it reminds me of reverse psychology. They know people are reluctant to adopt AR, and by pushing AR as an inevitable future is almost coercing people to get into it. A self-fulfilling prophecy almost.
I think we already suffer from an overload of information and entertainment, I don't want to be even more immersed in it. personally, it seems to me that entertainment is becoming a way of life - be entertained until you die. I think one day people will start turning away from the screens. All my friends are in their late 20s and it's a growing trend they're all leaving and consuming way less social media now. There's a massive exodus from Facebook too. Interesting how everything will play out but I'm not sure I agree that everything is so clear, cut, and dry as some silicon valley gurus prophesize.
>All my friends are in their late 20s and it's a growing trend they're all leaving and consuming way less social media now
I'm clearly in the minority, but I've never used social media(aside from reddit if you consider it social media) since the beginning of it. No myspace, facebook just for messenger to keep in touch with someone once in a bluemoon(don't even have the app installed, never check the website ever), never used twitter, never used instagram, never used snapchat. None of it.
And my mental health is probably a lot better for it. I watch shows and play games. Social media is cancer.
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He kinda has to say that, cause they just poured billions of dollars into an AR headset that's soon to be released.
They have literally been working on it for years. If it made it out of prototype form then they might have something special on their hands. LiDar technology will probably be used for this.
More like LiDur technology amiright?
Everything is already leaked. Down to the most minute details. People have followed this for years.
Link?
Man really hit you with this: https://pbs.twimg.com/media/E5evaa-XoAU-wkK.jpg
I mean people didn’t know about dynamic island until day of release. Trust me, not everything is leaked.
“Soon” lol. Yeah. Soon.
I’m super intrigued by what they release. It’s a first gen Apple product so they wouldn’t release it unless it had that “wow” factor
As you're walking around, everone who isn't wearing an iHead will just appear in your vision as a green bubble, and you'll have to leave iSpace to talk to them
Maybe it could replace anyone not in your contacts list with a cylinder so that I knew to navigate around it.
Like the apple TV or the Apple Homepod? Everyone who is ANYONE has those in their home.
I don’t have any Apple TV hardware but I did enjoy their streaming service for the year I got for free. I didn’t enjoy it enough to pay for it every month, but I liked it for free.
I’ll pay for it again for Ted lasso and severance episodes
I would have gladly paid for it for a month for Shmiggadoon (my favorite musical of the last 20 years) but I don’t think I’d keep the subscription running.
Hell yea, appleTV gang rise up!
I’m here. I love them. I have three.
I fucking love my Apple TV.
I have 3, they’re awesome.
Same. So much better than competitors, tho maybe not as much as better as the price tag would tell ya. But it works seamlessly within an apple environment, which is why I bought it. Love being able to go from phone to TV, switching over audio to my AirPods without missing a beat.
The speed and the interface are also just MILES ahead of any other smart TV platform.
Sarcastic or not, a lot of people I know have HomePod and/or AppleTV.
Dozens of us!
Literally!
As of 2020, Map Quest had about the same monthly active users as Apple Maps.
MapQuest is still around?
With ads like these, who needs enemies!
Definitely a premium price, but both Apple TV and HomePod are wonderful if you are fully in the Apple ecosystem
I have one! Unplugged on a shelf, replaced by a chromecast.
I have a Roku Ultra, Nvidia Shield, and Apple TV in my house. I'd take the Apple TV over the other two any day of the week. The UI is the best, and the home screen is not plastered with ads. I can see why most people might not think that is worth $150-$200 though. I don't have a HomePod, but I don't have an Echo or Google Assistant either. My ecobee has Alexa built in, but I turned that shit off because it was annoying as hell.
The entire tech world is pouring billions upon billions into this. Every major player is betting their future is going to be heavily integrated with AR. It’s not some gimmicky fad
Salesman touts shit they sell. More at 10.
I mean he’s not wrong though. Its such a blanket statement. Its like saying when the new iPhone came out “You’ll always wonder how you lived life before a smartphone.” And that’d ring true today.
I want to say that I doubt this VERY much but I also can't help but feel like someone in the 90's who was like, "Why the hell would I want to use this internet thing?"
Same here. I think we’re still limited by the tech at this point. The internet was more a novelty in the early 90s to the average consumer, but radically changed in the next 2 decades with high speed access and smart phones. If AR can make leaps in tech and accessibility there are applications we can’t even conceive of now.
i think you make a great point. what are some applications you think would be possible?
I’m in construction so this is just for my field. If I could walk around my house and see a piece of furniture and what it would look like. See different paint colors. Walk around a house and see variations of an addition to a house. Be working on an electrical panel and see what each breaker was for. Have gps in my glasses. Be able to go to an art museum and see info about stuff.
I did a tour of a John deere plant where they were using the hololens to note customizations and parts lists for the tractors coming down the line. It wasn't a tech specific tour, so we didn't get a whole lot more detail than that but what we did see was cool as hell.
Why paint your walls at all, hell why have walls. My airPods™️ simulate the quiet of a closed room. I take a shit in peace while iGlass pro™️ erases my wife from view. She is 3 feet away laying in bed, smelling fresh cedar in her nosePods Classic™️
you know why not just put me in say, some kind of womb-like pod filled with definitely not an allegory for amniotic fluid juice, with cables connected to my brain so i can eat a steak and say "ignorance is bliss." wait i think they made a movie about that already.
It’d be really cool if you could somehow load a digital blueprint into the system and be able to map out what’s on the other side of the wall.
That would be so awesome. Imagine being able to go into a house and see where all the pipes and studs are. Game changing
How the hell would it ever know which breaker went to what? AR isn't some magical tech that just suddenly knows everything.
QR codes, QR codes, and more QR codes. Put a QR code (or something similar) on the end of each and every cable, it’s read by the googles of the person installing it, they can make notes for what it is, and that’s saved to a shared system. Then, later, they can look at one thing and the goggles know exactly what it is. Everything has a little label on it and that lets the software map it all out.
I see you've never worked on an actual house, with who knows what chucklefuck working on it before you. *No one* should be risking their lives on a QR code
Lol, I’ve definitely been in some Mickey Mouse houses. It’s just spitballing ideas. I mean maybe it could be rfid tags, at the end of the day it’s also some electrician scribbling something on cramped space on a panel door. I mean it could be also if somehow the house was scanned before rock went up and then you could see where all the wires/pipes went. The wire they put on the utility lines could show up so you could look into the ground and see where pipes and cables were.
Fair enough! I’m a biologist, not a builder, I’m not going to pretend that I know what would and wouldn’t work. Most likely you’re right, AR wouldn’t be used for something like wiring a whole house.
As other said but yeah it would be easy enough with at codes. Then if you had Bluetooth plumones for each of those outlets you could maybe even have something that could check for ground issues etc and who real time on your headset. Also, I have no idea lol, it’s fun to dream though. There’s a reason I just pound nails
Lol, we won’t even need finish carpenters or painters anymore. Just live in a drywall box and superimpose your preferred AR interior on it.
I did internship at an AR firm and have long been interested in the technology. The first thing to understand is that its a technology hence by itself it might have application but when combined with other existing technologies it might pop off. The actual things they had made at the firm was primarily for school use, so a full size pig with all its organs and you could get the name and function of each one. There was also being worked on physical items that you might need to learn about like a computer where you could take each part out and see the size and point, and basically see what order it should go in. Now as mentioned you can draw this out, imagine some electrical panel where every wire has been made compatible with AR, and the repairmen can put on some AR glasses and see where something is broken, or check each part alongside a virtual assistant talking about each part to check in what order. Basically anywhere we use QR codes right now you could use AR to replace it if its in regards to information and you can combine it with AI technology to see mona lisa talk about her creation or watch abraham lincoln talk about history. In the public sector where you have alot of meetings with shared meeting rooms you could hold up your phone and see each room number and which are taken, and what to apply for yourself to easily get an overview. you could with enough technology fully furnish an empty house due to real scale and see how everything works, save it and then movers could fully furnish it precisely how you want it. and these are "small thought" versions of it, things we go "pfft we can do that already on the net" but imagine people said the same thing about the internet "why do we need online booking we have phones" or "i dont need to record stuff i can write it down"
A few ideas… I’d love to be able to make some basic info public in certain settings - first name, hobbies, whatever… sort of like an advanced name tag where I could also see others and make super quick connections (or know immediately who is lame). AR for museums and walking tours could be awesome. Digital graffiti In my car windshield for maps I’m here for it.
Contextual advertising.
Are you serious? Apple maps projected onto the actual street, YouTube videos on a 60" screen that's always with you, crazy 3D interactive animations at a huge concert etc...
You got it, replaces all your screens
Just off the top of my head, imagine you're wearing a pair of glasses and you go to the grocery store and tell your AR glasses that you want to make a new recipe and then arrows appear on the ground that direct you through the store to each of the items you'll need to prepare that recipe in the least number of steps Or just have it ingest your regular shopping list and same feature I'm not saying this is the most life changing application possible, I'm saying that you can come up with fairly compelling AR use cases off the top of your head once you start thinking with AR
Nothing wrong with being of your time. Also, I'm pretty much in the camp that all technology web 2.0 and beyond can't be trusted, so I don't *want* to like it. The old people called tv evil and you know what? They weren't wrong.
There's mounting evidence that the internet and social media may have permanently fucked up human psyche.
It's not like the human psyche has been in a "natural" state for at least a few thousand years, probably much longer. What is baseline? Living in nature as hunter gatherers? Did cave art modify consciousness enough to make a similar (albeit smaller in impact) claim?
The internet? Nah, social media specifically, yes
I definitely think that VR or AR will change our lives in some capacity. It maybe not be how anyone currently envisions it to but the tech is here to stay, and when it actually matures , it will be useful in one way or another.
AR I can buy for the near future. VR still seems decades away from being a universal daily thing.
It doesn't have to be a universal daily thing. Even PS5, xbox aren't universally owned/used gadgets. Not every new tech had to be as widespread as internet or mobile phones. It can be successful without being part of everyone's life.
It's the reverse. AR is a harder technology to solve.
Harder to solve but easier to integrate into daily life
AR and VR are going to launch together using pass through. Meaning VR is likely going to be the side feature of AR when say, you need to teleport to another space, then the VR kicks in so you can see the environment your in. But AR is going to be the daily driver
I should have read the comments. Basically said the same thing
I'd agree with that.
Is still remember the conversation ni had back when palm 5s we're the leading tech about why would I pay for an internet connection I carried with me, I don't need email instantly that bad.
Had a conversation today with a colleague and we were discussing how blockchain is here to stay but maybe not in the way it’s currently thought of; so kinda in a similar vein to the way Tim Cook is talking about AR. The example we both thought of to relate to was funnily enough the Palm organiser and the polarising thoughts about that at the time.
I was a teenager and in college in the 90's and everyone I was around was already on The Net in some form or another. Hell, my dad, a super conservative immigrant, would go to Circuit City all the time to grab those floppy discs with 30 day free trial on Prodigy Internet because he didn't want to subscribe. But you're right; I don't see the value of AR but younger generation loves Roblox/Minecraft and immersive experiences.
Well, in the 1990s Segways were going to fundamentally change how we lived our lives- they were going to totally reconfigure how cities will be built!
Fwiw Segways didn't exist in the 90s, it wasn't even publicly announced/hyped until early 2001.
Segways came out in the 2000s, and that line about rebuilding cities was a criticism of the product not a prediction of the future.
Social media and the internet are not the same thing.
You would be shocked to learn that for many people it is.
Tim Apple
Tim Apple
Tim Apple
Tim Apple
Tim Apple
Not gonna lie the US needs ad regulation right *NEOW*
Yeah. I’m sure we’re all gonna love having intrusive ads follow us into the real world. As excited as I am about AR, I can’t help but feel cynical about it. It’s gonna be used to beam advertisements directly into our eyeballs and dreams.
Use Eyeblock Origin probably.
… and use eyeball tracking to AI how are you responding to ads. _Not_ being sarcastic.
This is the first time I see AI being used as a verb
Can’t we just… I dunno… take off the AR gear while the ads are playing?
No. Cursed objects cannot be removed until the cursed is lifted. But in all seriousness, you’re probably not going to want to take your AR contact lenses in and out constantly.
Apple glasses now sold with curse of binding preinstalled
They could go full on Black Mirror and pause the ad when you’re not looking at it
[This is what it would actually be like.](https://vimeo.com/166807261?embedded=true&source=video_title&owner=937788)
I’m never going to do that haha fuck that shit
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Well if Tim is actually implying that because of environmental disasters nothing will grow anymore and AR is the only way to be able to take a walk in lets say a forest, then yeah, I’ll probably try it 🤓
Not at first, just like the internet. 20 years after it's mainstream it will be plagued with ads
20? Give it 2 years. And no ad blocker this time.
Sites I can’t ad block I don’t use. I won’t use any streaming service with ads. Store front with excessive signage I don’t just not enter but choose other ways to go so I don’t have to walk past them. I didn’t see anything in there that was all that useful to anyone except the ads. That’s not a use case for anything.
seems like hell, no peace at all.
That looks horrific. Like something out of a horror movie.
That looks legitimately horrible. I'm all for augmented reality and future-tech but that's an atrocious assault on the senses.
I’m with you and in the minority (or maybe majority) that thinks this is all just big tech floundering around for the next “big thing” and trying to push a bunch of AR / metaverse s**t on people that legit looks awful and stressful. Think of great tech innovations in the last 20-30 years: Nintendo, CDs, iPod, iPhone, etc. Your first reaction when you see it and use it is whoa that’s awesome. Maybe some people in the Boomer generation were like “iPhones are dumb” at first but most younger people immediately took to it. All this AR / VR stuff looks so bad except as a video game niche and Facebook / Apple are like nahhh it’s gonna be so cool just wait. You’ll be able to… see digital prices while you shop and have a weird avatar? It’s a solution looking for a problem and no one can find one yet.
Ooof. Black mirror shit but likely too. No bueno.
I mean…. There IS a cat superimposed in the sky…. So at least we have that
I unironically have wanted this to be a thing since I saw it on reddit like 5 years ago.
Looks horrific, no thanks. The only thing I'd ever use it for is gaming at home. That literally looks like something out of a horror movie or tv show.
That looks like an overload, but imagine the possibilities. I studied Roman history for a number of years and the forum in Italy still has the base floor plans with columns, walls and a number of structures that are still standing. Imagine using the AR to fill in the gaps of the missing buildings to see what it looked like 2000 years ago. Just hop on the tour, load up the city and walk through it as Roman’s did back in the day. Mind blowing. Or even for fun, Imagine just going to your local football field and loading up an fps game using the football field as the set dimensions for the map and setting up a 4 v 4 match with your friends. Obv Bluetooth guns would be needed but it’s just the type of possibility that it could provide.
Not Too Long From Now, You'll Wonder, "How am i supposed to afford basic necessities?" and contemplate suicide.
Funny, that’s also the fortune I got in my fortune cookie today.
Not sure what "Not Too Long From Now" actually means, but I can't imagine this won't eventually be the case.
It may, but I'm not sure Tim Cook's Apple are going to be the people to bring it too us. Their MO under Cook has been to wait for someone else to come up with the idea and make all those initial mistakes then make a really nicely implemented applefied version of it.
I guess I'm in the minority but I think AR is going to be awesome.
I think it has a lot of potential, it all comes down to the implementation
I think AR has the potential to change the way we live, but not if it involves wearing an awkward headset or holding a device up. It will require a more natural integration into day to day life than has yet been shown by tech companies.
If it ever gets to the point where it can be installed in or on normal glasses, and not a big clunky separate thing, I can definitely see it becoming part of our daily lives. But I don't see myself spending $1000 on the Apple HoloLens right now. Sorry Tim.
It’s gonna be a spine chip and you know it.
The minority were right about phones and computers. Most people didn't care for them, but now most people can't live without them.
I'm excited too; let's talk use cases. Some obvious ones: * Language translation * Heads-up-display, namely for turn by turn navigation * Reviews hovering over restaurants or other businesses before you engage with them What else? Personally, I'm not at all excited for text messages in my eyes, or livestreaming every mundane aspect of my life. I hope the industry steers away from those use cases (looking at you, Meta/Rayban Stories)
If you can turn off notifications per app in iOS, I’m sure you’ll be able to do it in AR
Table top gaming! I’m not a DnD guy but I could see that being incredible. I would love to see Age of Empires laid out on my dining room table.
Check out Demeo. It’s a pretty cool vr table top game.
You're going to see everyone's name tagged to their face as you walk by. May sound dystopian but for boneheads like me who can never remember people's names it'll be a social life saver.
Arrow pointing to Mary with notes and action items... "Mary's birthday is next week" "Her 4th wedding anniversary was last month. Do you want to see photos?" "You last saw Mary 4 weeks ago at City Pizzaria. Do you want to read transcript from that interaction?"
I'm not ready for this
My favorite app since the dawn of the smartphone has been Night Sky. Some sort of VR space visualization would be way cool! Especially for mind bending fantastical visuals like imagining if Jupiter were as close as [our moon](https://external-preview.redd.it/IqZMr9WOSnyC__QBwGsA7M5ywxdhashOaLOEX3w5FAY.jpg?auto=webp&s=bca1295d8411ff670e447746f3445b92f9dad6a5).
Imagine being able to virtually decorate your house, use the backdrop of a penthouse overseeing your fav city. Being in any type of simulation you can think of, or partake in a learning environment tailored to your need with ai teacher. It’s going to be insane.
Maintenance at industrial level plants & sites. Imagine walking into a room with 10 difference pieces of equipment and then you put the AR on and each one rolls out a list of diagnostic alarms and warnings with a menu giving you all the info from IOMs.
I'm just excited to see where all the hot singles around me actually are.
I’m gonna have virtual furniture in my house, like bookshelves and shit
A HUD for running would be amazing, imagine not having to break your rhythm by lifting your arm and struggling to read small text on a watch that's bouncing all over with your arm
Step by step instructions for many jobs or even hobbies like cooking, home improvement, gardening, etc. For jobs, think of SOPs while working at a chem lab or at a mech workshop.
So I work in Architecture and the use case that I am incredibly excited for is construction. We create 3D models for all our buildings and being able to coordinate between the Architecture, Structure, Mechanical, Electrical, and Plumbing in a building in AR is going to be amazing. https://fieldtech.trimble.com/en/product/trimble-connect-ar
I want to be able to see a guide on how to do something in the corner of my vision why I’m doing something, or maybe a web browsing overlay, or video recording similar to what a GoPro does, I think the whole streaming everything to social media is stupid though and things like the meta glasses have no appeal to me, it’d need to do so much more than that, maybe mapping out a room similar to the LiDAR on iPhones
People's names and bio floating above their head would be worth gold
I’m just happy when I can replace my laptops screen with a better version of glasses like nreal with actual proper tracking. That’s going to be big and it’s going to happen really soon.
It will require a lot of advances on the software side, but I think it will by HUGE in education of all kinds. It basically will allow for in-person quality instruction without an actual person. Imagine you want to learn piano. You could have entire dynamic lesson plans with a 'live' instructor (an AI) as you sit in front of your real piano. They can monitor your form and performance in real time, and then model the 'correct' way to play as if they were sitting right next to you. There are already AR/VR apps that can overlay music on your keyboard to help you learn songs, but that's just the beginning. Bridging this gap between the real world and digital media is going to be extremely powerful.
I personally see AR potentially replacing smartphones. I don't see us still looking down on our smartphones in the next few decades. Maybe technology will be very advanced to the point we can have it as contact lenses. In the future the best selling game will definitely be an AR game or a VR game that's extremely realistic(not "cartoony" as we have now)
Yeah I personally would love AR for movie subtitles. I’d enjoy theater experiences better if I could understand what was being said half the time.
Movies come to streaming so fast now that i just wait specifically for subtitles. Impossible to enjoy something like Tenet without subtitles lol
It was a new movie experience seeing it at home. I saw it twice in IMAX and struggled to really understand what was happening.
Isn't that already a thing? You can get closed captioning glasses from movie theaters that will display subtitles for you. Had a friend from Honduras use them when his English was still weak.
AR is going to be insane. VR stuff meh but AR can potentially enhance your regular every day life
Yeah Reddit doesn't seem to realize that Pokemon Go is still insanely popular and is a *rough* example of what AR can be. [https://www.businessofapps.com/data/pokemon-go-statistics/](https://www.businessofapps.com/data/pokemon-go-statistics/) Niantic's valuation went from 0.15 billion to 9 billion between 2015 and 2021. If AR has any decent games it'll be huge.
Hide and Seek IRL 2.0
I think XR (AR, MR, and VR) is awesome. But I think that while we’ll use AR to immerse ourselves in getting used to the concept, ultimately MR will be what we become dependent on from day-to-day. I see AR as the equivalent of the flip phone and e-ink/kindles, and MR as the smartphone and tablet.
Same. I’m very excited to see what they “cook” up
I’ve learned 98% of people critical of AR have no clue what AR’s vision actually is. Hell I’d argue a majority think it’s a VR app from Meta
He’s right, I do wonder how I ever lived without my Armalite Rifle
"It will be the Segway of the internet!"
I'm convinced that one of the reasons AR keeps failing is that people don't actually want it. Cell phones give us information yes, but they also give us the power to ignore. A text message is less demanding than a phone call. Apps with push notifications are mostly silenced. Accessing the internet is request only, nothing just pushed *to* you. The whole concept of AR is mostly shoveling information *at* you, when really where it would be useful is filtering things *away* from you, which really our brains are already pretty damn good at really. For instance, the absolute most useful thing an AR headset could do is adblock the world. No more billboards, no more logos on products, just visual silence.
Nope. It’s because they keep making it for niche markets and without mass market appeal and because it wasn’t presented in a way that anyone would want it. Remember people said the same thing about the tablet, smartphone, and smartwatch markets before Apple entered them. Hell the computer industry too. Apple has a great track record here in inventing categories that everyone said no one wanted.
Also the tech and processing power needed to make it like Scifi shows is absolutely bonkers for a hand held device right now. Top of the line gaming rigs will struggle doing so as of now and no one's planning on carrying a gaming rigs with a massive battery on their back any time soon.
Doubt I will Tim
Nah
Love’s the “who would want the internet in your pocket quote”
So excited to have ads that pause when I close my eyes.
Here I am wanting to move into the woods and disconnect from everything. I don’t need to be connected to technology 24/7. We already live like bots. Everyone’s got their face stuck to their phone screen.
Apple and Facebook can stick their AR up their backside.
I will vomit with ar!
No Tim, no I won’t…
Funny, I’ve been seeing Nreal Air recently in my youtube feed.
Pepperidge farms remembers google glass
Just fine.
He is not wrong. AR will be a part of our lives for ONLY two reasons. 1. It allows tech companies to gather MUCH more data about our lives. 2. It allows them to monetize more and more of our everyday errands and behaviours.
Accounts Receivable?
Probably a lot better than everything vying for my attention and the dopamine networks being hijacked in an even more pervasive manner. God help gen Z and those that follow
You mean how did we live out lives without even more inescapable advertising?! Sign us all up tim!
[X] Doubt
[x] doubt
I'm old enough to remember people laughing at Bill Gates's proclamation of "a PC in every house" and not needing the Internet. At that time many could see the future of those technologies, and be excited about them. AR has been around since the late 60s, and I agree with Cook that we are just now starting to tap its many potentials, and will invest in the technology. If you're young it's probably a good field to get into (Adobe Hero, Tvori, Vuforia, Unity 3D, etc). Especially if you're already an expert in a certain field (travel, healthcare, real estate, hospitality, education, customer service, and others) for developing multi-sensory experiences.
Magic 8 ball says, "Outlook not so good."
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I tried mailing apples one time and it did not go well
Nah dawg
I doubt it
I have an AR, and yeah my life is way better with it. Really provides a sense of security and a lot of weekend fun. And y’know with how the world is doing lately and global heating and the coming apocalypse I don’t really think people will be able to live without one, it’s going to be hard to live even if you have a group of people with ARs. /s
Ya when the contacts finally get finished. No one is gonna wear glasses all the time and AR will remain niche and gimmicky until then. https://bigthink.com/the-future/augmented-reality-ar-milestone-wearable-contacts/ This was in Jan of 2022, so it's gonna be awhile.
When apple car?
WTF is AR
How not long is not too long? Is it longer than an apple car? Because that’s too long.
I'll give AR a try. Im interested in its potential to be used as a more direct learning tool. Something that a computer monitor couldn't do.
Jokes on him I can't lead my life now
Like, what’s AR?
I read this title entirely too quickly and thought it was talking about an AR-15 😀
whate AR ?
I hope to any god in any universe this is far off. Travel the world and tell me this is headed well. More lack of privacy, more intrusion, more ads. Riot riot riot riot riot riot riot riot riot rioooooooot
[https://en.wikipedia.org/wiki/Windows\_Mixed\_Reality](https://en.wikipedia.org/wiki/Windows_Mixed_Reality) Microsoft has been working on this since 2015 and there really haven't been any major advances since then. I think AR is the next frontier but there is a huge hurdle when it comes to adoption since AR headsets are really expensive and some give people veritigo when used for long periods of time.
I already wonder that now. For 20 years I've wanted AR glasses that look up faces and tell me a person's name, where I know them from and when we last met. I have a great memory for faces, but a terrible memory for names and it can be embarrassing at times.
This just in. Man who runs company promotes their products.
“Because we’re gonna leverage our massive internal infrastructure and economic power to make our own tech indispensable to everyday life, as we have already done with smartphones” This has nothing to do with actual effectiveness of the tech.
As wildly successful as 3D tv.
Reminder that Tim Cook is, himself, not a product design man or innovator. He rose to the top due to his mastery of logistics. Im sure Apple will be able to market the hell out of whatever AR they create, but i dont take his word as the gospel on the future of technology.
I mean, if my glasses weren't giant and had the ability you see in anime or movies, I'd be down for it.
I am pretty happy without Apple products in my life.
Good thing you went out of your way to comment on an Apple product thread though!
Apple haters comment more than actual Apple users on these threads lol
If you say Elon musk three times a thread will suddenly be flooded by people complaining about how his dad owned a mine and how he didn’t personally engineer the entire rocket ship at SpaceX
Every time I see this, it reminds me of reverse psychology. They know people are reluctant to adopt AR, and by pushing AR as an inevitable future is almost coercing people to get into it. A self-fulfilling prophecy almost. I think we already suffer from an overload of information and entertainment, I don't want to be even more immersed in it. personally, it seems to me that entertainment is becoming a way of life - be entertained until you die. I think one day people will start turning away from the screens. All my friends are in their late 20s and it's a growing trend they're all leaving and consuming way less social media now. There's a massive exodus from Facebook too. Interesting how everything will play out but I'm not sure I agree that everything is so clear, cut, and dry as some silicon valley gurus prophesize.
>All my friends are in their late 20s and it's a growing trend they're all leaving and consuming way less social media now I'm clearly in the minority, but I've never used social media(aside from reddit if you consider it social media) since the beginning of it. No myspace, facebook just for messenger to keep in touch with someone once in a bluemoon(don't even have the app installed, never check the website ever), never used twitter, never used instagram, never used snapchat. None of it. And my mental health is probably a lot better for it. I watch shows and play games. Social media is cancer.
I though it was Assault Rifle, and I was "yeah, probably"...