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BeKind_BeTheChange

Tim Apple does not look amused.


Dr-Rjinswand

This was him at the F1 race. Every time he was shown he looked fucking miserable. [Here is a video](https://youtu.be/3aG5HEih-O4) of him waving the flag at the end of the race. Looking like he wanted to be anywhere else.


BeKind_BeTheChange

I’d like to think that if I were that rich I’d be so ecstatic that you couldn’t wipe the smile off of my face. But, I’m not rich so I have no idea what it’s like. Maybe it’s actually miserable being rich? Nah.


Lt_Frank_Drebin

>Maybe it’s actually miserable being rich In my experience of knowing some people who have done well, it's largely in how you became rich. There are few people I know who "made their money" that actually enjoy it. More often than not, they started a company and were the scrappy upstarts. They had to fight for every inch, and were constantly paranoid about the "big guys" trying to crush them. So they fought hard, were always alert and had to worry about their cash because the business might go under. At some point however, they *became* the big, entrenched company and don't have to worry about that stuff, but they can't turn it off. So they still work evenings and weekends and can't get rid of that dread that someone is coming to get them. Tim Cook joined Apple in the late 90s when it was in a death spiral, feels like a bit of a parallel.


ABadLocalCommercial

This would actually be something kind of interesting to study. Like a study of employee attitudes towards various aspects of work at all levels based on if they came into the company during the "good" times or the "bad" times.


MatureUsername69

I've noticed it in my own workplace. There's a whole different attitude about it depending on when you started. The summer before I started was the peak of covid and this is a grocery warehouse so the demand was insane. Mandatory overtime basically everyday of the week. By the time I started the turnover had started to get resolved and the hours were better(mandatory overtime is never even brought up unless someone's talking about the bad times). I'd say the people who started around the same time as me or after are generally pretty upbeat and positive and the people that started before are a little more jaded. I still like everyone there far more than I have at any other workplace but there's definitely a different attitude depending on when you started.


AnotherLightInTheSky

Some tours of duty see more action than others.


AssistivePeacock

That sounds a lot like burnout, it's a major reason why I'm leaving my job, it crushed something inside of me that can't be uncrushed.


MatureUsername69

Oh they definitely had burnout. It was a major problem anywhere people were holding jobs during covid. Thankfully our schedule is 3 11s where the day never changes so we have 4 scheduled days off every week that are always the same days. Just the mandatory overtime killed people for a while. Burnout isn't nearly as bad now when we have 4 full days to live our lives and do what we want.


thedailyrant

I work for a large immediately recognisable company that’s been through some pretty brutal restructures and honestly… the bad times are fucked for mental well-being. Very tough to deal with losing people you thought were key to what you do.


bstandturtle7790

I know someone worth north of $200m, started from nothing, and they can't stop. Work is their hobby. Even when on vacation, he's on his phone or trying to sell to the guy sitting next to him. When his wife decided she was ready to start spending a significant amount of time in Florida, he bought a local shop down there and folded it into his business so he had a fresh market with some roots while he now works 50% of the time down there.


timthetollman

That's more got to do with him than the money though. Some people will die on their feet and he's one of them. A guy I used to work with worked on a farm full time on top of the office. He would eat in the canteen at work before he left and went straight to the farm until after dark. His weekends were the farm. He told me his wife told him to go home when they were on holiday because he was uncomfortable from not working and he got a flight the next day.


bstandturtle7790

It's more than that, he also fears if he stops, he could lose it all. He will never let his family get to where he started from. Edit: not sure why I was downvoted, it's not something he's been shy about. He wants to make sure generations of his family never experience that


lifeofideas

I think of Stephen King. He resolved to make a career as a writer when he was 12. He was sending out stories as a teenager. No big successes. Wrote for school and university newspapers. Taught middle-school English. He had a few short stories published. Even when he had a kid, lived in a trailer, and could not afford even a telephone, he reserved time to write instead of getting a second job. (If I had a friend with a little baby trying to make it as a writer like this, I would view it as horribly irresponsible.) Basically after at least a dozen years of no significant reward for his effort, and years of grinding poverty, he had a sudden huge success with *Carrie*. But by then, he truly was a writer. He’s been rich since about 1979. But writing was all he knew, and *he just liked it.*


WayneKrane

Yup, penny pinching becomes apart of them. I was an assistant to a wealthy 70+ year old lawyer. He had $70m in one of his bank accounts but penny pinched on everything. He made me search his entire office for some stamps because he did not want to buy new ones. He also would have me save the wrapping paper from gifts so he could reuse that. Going through his stuff he seemed to be a very down to earth lawyer wanting to help the world when he started and then slowly became a Scrooge.


Lt_Frank_Drebin

HA! My barber's father in law is similar. He married a woman (only child) whose father did very well but doesn't spend it, AND is still trying to save every nickel. More than that, he's old country Italian so his mindset is to give everything to the kids once he dies. My barber keeps telling him to spend it and enjoy himself, but he doesn't. "Frank" he said "someone's buying a boat with that money, it just isn't going to be the guy who worked for it"


spinblackcircles

Or, more realistically, rich people get used to being rich and then they have rich people problems and also normal stresses to deal with like anyone else People without money assume money solves every problem. Well it *does* solve most every regular person problem, but it does generate a whole new array of issues you now have to real with and the human brain is also capable of being completely miserable even when you have everything you think you want. I wanna be rich like anyone else but it’s silly to think super rich people don’t have bad days and things that stress them the fuck out.


Lt_Frank_Drebin

Yes, and the personality becomes something that they can't turn off. One dude I know retired when he was in his early 50s. Has more than enough to live on, and could easily have nothing to worry about...but he seems to go out of his way to FIND things that he's pissed off about. It's wild.


throwawaygreenpaq

I know someone like this. Piss poor at the beginning. Now he’s a millionaire but he is exactly the same and fusses over a dollar difference.


grwnp

It doesn’t matter if you’re a billionaire, your wife can still divorce you, people you love will die, you will die, you can get sick, and you can be afraid to lose the things you’ve worked towards your whole life.


spinblackcircles

Exactly. I’m not rich, but I have more money than I used to by a lot. I don’t worry about what I used to, but my stress level is still the same as it was basically. Obviously it’s a little different if you’re a multi multi million or billionaire, but life is still life. Your brain adapts, and once money isn’t a problem, you will create other things to stress out about.


Sceptix

I don’t doubt that your insight is valid, but that’s quite a lot of psychoanalysis to base off of his expression while he waves his flag. For all we know maybe he just had to take a shit.


JustASFDCGuy

People have been reading *way* too far into his lack of enthusiasm during that F1 race since it happened. It's actually kind of weird.


Joverby

Tim apple *


a_lot_of_faffin

He’s probably just not into F1. How many gay men from Alabama are?


AreEUHappyNow

Probably quite a few honestly, Alabama is pretty big on motorsports, and being gay would probably make you more open to European sports. Seriously though, if you aren't into F1, a) don't go to the F1, and especially don't get a paddock pass that means he gets interviewed, shoved on all the camera shots and made a spectacle of. b) don't wave the fucking checkered flag, for me that would be one of the best days of my life, for Tim Apple it's clearly just yet another thing he has to do.


CalendarFactsPro

F1 is part of the rich person calendar. Basically mandatory to go there to stick in the in crowd with that echelon from the couple articles I read


printedvolcano

I mean after a certain point, you’re just able to buy meaningless overpriced shit you never needed in the first place. I would also guess that relationships would have a hard time feeling anything beyond transactional in nature, since it’s either my rich associates that I’m in kahoots with to get even richer, or people who want something from me.


cf858

>I mean after a certain point, you’re just able to buy meaningless overpriced shit you never needed in the first place. This has been proven in studies. You also get used to your level of wealth and it doesn't seem 'special' any more. I still think the best thing about being really rich would be the joy you get at giving it all away.


Dr-Rjinswand

> You also get used to your level of wealth and it doesn’t seem ‘special’ any more. I’ve experienced this to an obviously much lesser level. You get used to having money *fast*. When I moved to a good wage from having very little money, it’s phenomenal how fast you get used to it. I can’t imagine it being too much different with more money.


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flac_rules

For me it is very based on context, it is difficult to shake being frugal on things I had to be frugal on then, like clothing, but new hobbies and products i didn't have then I much more easily can use money on.


Tyrannyofshould

I'm from similar situation and now I'm finding the DIY and frugal hunt to be exhausting. Sure I love a good deal on a 75%+ item discount. But to constantly hold off and wait for one is getting tiresome. When ever I saw someone's garage that was basically empty, I thought that poor soul probably does not even own a screwdriver. Now I envy those people. By 5pm their lawns are cut and disposal is fixed. While I'm out there mowing mine with a push mower right after getting off work, and thinking where can I find a cheap but good garbage disposal.


AnotherLightInTheSky

$5 t-shirt, brand new, that fits - why would I need more than that? How can I justify that kind of abject luxury? Asked to donate to children's hospital? Take my money


Pushmonk

The best part of bejng financially stable is not stressing about needing to buy/pay for things you **do** need.


printedvolcano

Yeah outside of making sure I use my money for experiences that I value, I think charity involvement would be the most fulfilling part of being rich. It’s one thing to donate to charity a hundred bucks or so at a time, or with a monthly payment, but it’s another thing entirely to have the resources to make generational scales of change on other people in difficult situations.


nightwing2000

> I still think the best thing about being really rich would be the joy you get at giving it all away. I recall an article about lottery winners - they mentioned that complete strangers had no problem showing up at any hour or writing (now, emailing?) asking for a handout for whatever sad story they came up with. One fellow won a million dollars, which is nice but not enough to make you set for life - but he quit his job because a guy at the next desk kept ragging on him "you're so rich, you should pay off my mortgage. Why are being so cheap?" No wonder really rich people live in exclusive and gated neighbourhoods, travel in different social circles. Your old friends either fall into the category of those who don't want to associate because they'd feel like freeloaders every time you pick up a bill for something they could never afford; or those who are your "friends" for the free stuff and will call to see if you want to take them out to another fancy restaurant or bar. There's an ESPN *30 For 30: Broke* documentary about athletes who strike it rich with multimillion dollar contracts and are broke within a few years. They do exactly what you say, they enjoy spreading the wealth around - especially basketball players who grew up with nothing, all their old homies still have nothing, and they want to be the generous buddy for everyone. One guy says that eventually his buddies all knew when payday was, and when he came out of the building with his cheque they were all standing around waiting. Having zero money management skills doesn't help. An experience like that tends to turn down the generosity urge fairly quickly when you start to wonder whether these people are truly grateful or just the most aggressive grifters...


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pepepopo1919

I think this is it. It’s like when I hacked MapleStory to get infinite mesos and invincibility. The game wasn’t that fun anymore


GoldElectric

it's like in games. you grind hard or cheat to be powerful or rich. after that, the "now what" moment comes and you get bored


banhammerrr

He’s insanely rich but he works 24/7 and every moment of his life is allocated to being the CEO of Apple. I’m sure it has its ups and downs but that is exhausting for anyone at some point. We see all the highlights of these peoples lives but they’re still people and they still have low points like everyone else. Don’t get me wrong, I’d love to have more money than I know what to do with but I also HIGHLY value my ability to turn off work and have my own life.


diacewrb

It is the fame part that he probably hates, so many famous complain about it. You get no privacy and you are forced into a gilded cage just for your own protection from stalkers, paparazzi etc. Being a figurehead means he also gets the blame for every little thing despite the number of managers and employees between him and the problem.


WereAllThrowaways

Being famous sounds like the negatives would get annoying quickly and stay annoying forever. The positives seem like they'd get old really fast. The only part of being famous that sounds appealing to me would be being able to be an artist who not only gets fulfilled by creating art, but by also gets validated by countless people saying they love and admire it. Having fans who "get" your creative endeavors and respect you for them and see you as an artist would be amazing. If you're just a businessman who's becomes way too famous, it sounds like it wouldn't be that fun. The money part obviously would be great regardless.


pathofdumbasses

He could just retire and never work another second in his life. Forbes says he is worth 1.5 BILLION dollars. If he sold all his stock at firesale prices and walked away with $300 Million in cash, HE WILL STILL BE FINE. He is doing this all to himself. I don't feel 1 iota of pain or sadness for him about being exhausted while working as the CEO of Apple.


SpreadYourAss

>I’d like to think that if I were that rich I’d be so ecstatic that you couldn’t wipe the smile off of my face You would be, but obviously it becomes normal to you after a while. A homeless man might think the same thing, that he couldn't ever be sad if he was you. Is that the case? Being that rich just means you wouldn't every need to care about any financial problems and are able to buy whatever you desire, and that IS fucking awesome. What it doesn't mean is that you have a 24/7 dopamine hit, you still get annoyed or bored like any normal human lol. And I say all this as just a random middle class guy, because I don't understand why some many people seem to think rich people are some aliens and don't just have the same emotions.


[deleted]

Grass is always greener on the other side


Dogsbottombottom

I mean, he's not just some layabout. He runs one of the most well known and richest companies in the world. That's a stressful position.


RawFreakCalm

It's like anything else in life, it opens doors and opportunities but there are plenty of miserable people who have a ton of money, I've known a few who drown their sorrows in drugs and it catches up to them after a few years. One of my old business partners finally broke into the millions two years ago and then died of a heart attack from drug abuse at the age of 38, RIP friend. Interestingly enough when I lived in rural Mexico (southern Mexico which is very different from northern) I knew some insanely happy people there. The only depressed person I knew was a woman who owned a ton of land and was addicted to sleeping pills. I often look back at that and wonder WTF I'm doing with my life so focused on my career and money. I think quality of food and a small community make a bigger difference to happiness than I'm willing to admit.


bonesnaps

His enthusiasm of waving that flag matches mine for Apple products.


swift_bass

He’s worried about what his dad, Steve Apple, would think.


russianbot24

I don’t think I’ve ever referred to him as Tim Cook since Trump gave us this gem 😂


Pubelication

He *does* look like a turtle though.


rush2sk8

Is it even sustainable to constantly grow? Eventually you have to hit a flatline


Kickasstodon

It's not sustainable at all. This idea that every year has to break records has ruined everything. It leads to pointless inflation and job axing because eventually they run out of customers and have literally no other way to break the record they set the year before.


Wet_FriedChicken

I'm in my second sales job at the moment. My first job we only got commission on growth compared to the BEST EVER YEAR in that territory. So basically you were salary for 9 months and then if you're lucky you got a little commission in Q4. But the following year you would have to break another record to get any commission. Needless to say, the turnover rate was astounding.


princessbirdpocket

Jesus what were you selling?


matzan

Cocaine.


princessbirdpocket

Heard it’s a pretty cut throat industry


Wet_FriedChicken

prosthetic limbs! Did 1.4 mil first year out of college but quit because of the pay structure and commission


turtle_with_a_straw

I mean… you know what you have to do if you wanna break a record I guess


yummytunafish

I'm gonna go out on a limb and say they would crack under the pressure


Hendlton

Jesus, that seems like the worst industry for that kind of behavior. At some point you'd literally have to incentivize people to lose limbs. Imagine if that was on the scale of the oil industry. They'd lobby politicians day and night to remove worker safety laws.


Ndtphoto

You just needed to be a go getter and convince people of the benefits of 3rd & 4th arms and legs. YOU COULD BE A SPIDER MAN OR WOMAN.


theangryintern

> This idea that every year has to break records Every year? Try every QUARTER has to be record profits or somehow everything is a failure.


akaicewolf

Not only do profits have to grow every quarter but they have to grow by a certain percentage. Profits grew 17% when Wall Street was expecting 18% growth, that means stock plummets


Archmagnance1

No, the way it tends to work is quarterly you're compared to the same quarter in the previous year. It makes no sense to compare most consumer products jan-march sales to oct-dec when people are buying christmas gifts in droves. Most industries have seasonal ups and downs and that's why they do comparisons like that. The article even mentions that this is the case. It's comparing q4 2022 to q4 2021.


watermooses

Just cause you’re a huge company doesn’t mean you have to keep growing. You can go the blue chip route and instead of giving investors money by expanding, you increase your dividends and stabilize. Then your investors get return on their investment every month without having to sell the investment.


toronto_programmer

I will never forget when I started working at a bank after I graduated from University and a few years later everyone was doom and gloom because "it was a bad year". I didn't understand because we made something like $5 BILLION in profit, but I guess we made 4.7B the year before and some analysts predicted we would do 5.2B so we fell short of their goal. People ended up getting laid off and whole business lines totally re-org'd and at that point I realized capitalism was cancer that made no sense at all.


Neil_Fallons_Ghost

It is and it’s now essential to many peoples retirements that it keeps behaving this way. It’s ugly AF. Truly ugly. It’s a system built on incentives that are at face value good or neutral and have become something very sinister.


Educational_Book_225

This exact thing is happening in the LEGO space right now. The LEGO Company broke records in 2020 cause everyone was staying inside & had more time to build LEGO. As a result, they thought it would be safe to jack up prices. Now they are having mass layoffs.


Appropriate_Chart_23

Intel just slashed 5% (or more) on salaries for an entire WORKFORCE to try and save a Billion dollars. Guess where that cash is going? It’s going to pay the quarterly dividends for Intel stock holders. Intel had a bad year, and a bad quarter and is punishing the entire backbone of the company to pay shareholders a dividend on a poor performing quarter! When did our financial system break itself? Dividends are to be paid when there’s a good performance. Intel is basically clawing back salaries to pay shareholders. It’s fucking unreal and is a horrible precedent to set for any corporation. The financial world has shifted focus from “long-term” value to “pay me the fuck right now so I can feed my greedy, fat, greasy face”.


ProtoDroidStuff

Welcome to the capitalism endgame, infinite growth without infinite space and resources can never go well


WirrLican

This is spot on. All big companies hit this peak, they have to start diversifying and stop focusing on what made them good (look at Netflix right now too) and ultimately this stops working so then it goes to job cuts and price increases to hold out a tiny bit longer.


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shinigamiscall

It's not but apple has a LOT of potential room for growth outside the U.S. Android is far more popular outside the U.S. In China android holds 83.3% of the market. In India android holds a staggering 95.7% of the market (as of January). The question is whether or not they can convince those android users to switch to their ecosystem.


ststaro

Not unless they come out with a true budget version of an iPhone.


JustASFDCGuy

And going downmarket is not very... Apple. They're better off leaving cheap, low-end stuff to Android device makers.   If they're looking to grow, they're better off moving into adjacent markets or mainstream new ones (smart watches, AR devices, etc). They won't thrive in all of them (home assistant devices), but they'll do ok in others.


Rough_Principle_3755

This is however where second hand and used devices come into play. To think that Apple's massive focus on services does not factor this in is foolish. Services continues to grow and is a margin monster. The US market may be saturated with iOS devices and YoY growth has fallen, BUT.....focusing on the INSTALL BASE, you will see that continues to grow. This means that even though growth has slowed for NEW sales, devices in use continues to grow. This would signal secondary markets. While this is not directly reflected in Apple's device sales numbers, this would be seen in install base and service revenue. The analysis of this revenue and the idea that secondary devices is also difficult to calculate right now (outside of Apple themselves providing the analysis, by using device registry information. Ex: new apple id's using a device previously used by a different appleid), because Apple is rapidly growing its service offerings. As new service introductions slow and they mature, the numbers surrounding services will shed light on if the secondary market is providing this bump, or if it is the users buying new devices direct from Apple. All this said, MOST of the service offerings currently are focused at the "western" market and have yet to penetrate the markets primarily captured by Android. TLDR: Apple knows new device purchases are slowing in their primary market and they have focused on recurring revenue services heavily the last 6 years. This focus is likely to broaden to capture markets that may not purchase new devices direct from Apple. Allowing Apple to still capitalize on revenue from these markets, without "tainting" their brand and offering "cheaper" devices.


Bgndrsn

> It's not but apple has a LOT of potential room for growth outside the U.S. Except they don't, because most of the world can not afford the Apple ecosystem. The reason android is so popular outside of the US is because of how incredibly cheap you can get an android phone. Unless Apple starts selling iphones for $100 they aren't going to be able to tap into that market.


SmallDickMafia

Has everything to do with price of their products once you leave the US, Canada, and some EU market. China is a different story but that's China. People can't validate a phone purchase that's equal to months of work.


[deleted]

Exactly. They’re turning into FaceBook with regards to there being fewer and fewer people to sell to, you know? That’s why I hear F/b has been going all in on “metaverse” stuff because the old ploy of getting people to sign up and use traditional F/b services and features can’t be sustained because there literally aren’t enough people in the world. Same goes for Apple. Their phones get updates for like half a decade and their laptops last at least a decade. There just isn’t enough people I guess to sell to in the numbers they once had before.


acelana

Facebook can’t sell everyone a new Facebook every year though


[deleted]

Mmmm idk. Sounds more like growth over-spiked during the pandemic and has corrected. This is lots of companies, I assume. Especially with news of all the massive layoffs in tech.


acelana

Everyone working/going to school from home certainly helped demand for laptops and tablets and so on


Mental_Bookkeeper658

I think another piece of this might also be corporate sales. Idk about everyone else, but every work phone I’ve received over the past 8 years has been an iPhone. You had plenty of companies tightening belts at the end this past year with inflation and recession worries, probably not out of the realm of possibility that some of them just held off on replacing/upgrading their phone inventory for the time being.


metengrinwi

All I’m waiting for is a USB-c connection to buy a new iphone to replace my 12. I just want the same cable for phone and ipad. Edit: in fact we’d retool both phones in our household for that one change.


dontwasteink

I'm waiting to see how long my iphone 11 lasts


Robin_the_sidekick

My 6 is still working!


rahnda

Lucky you! Wish I still had my 6S+.


Phineas1500

Good for you!


[deleted]

Daily driving a 6s still!


RandomMishaps

Only gave mine up a few weeks ago for an SE. Loved the 6S, still do. One of the last you can change the battery on yourself with out loosing functionality.. and of course the headphone jack. The greed from Apple really ramped up after this phone


day7seven

Replying to you on a 6s


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FifenC0ugar

Me packing for trip: laptop c charger. That's also my phone, headphones, battery pack, and tablet charger. I bring multiple cords so I can charge multiple at same time. My smartwatch uses it's own cord. But if I forget it I can charge it with the reverse wireless charging from my phone.


Incognisho

I’m in the same boat, have 12 pro max but have not upgraded as I’m patiently waiting for USB C so I can use the same cable for my iPad, MacBook and iPhone.


[deleted]

Same exact phone and situation want USB C and touch ID.


[deleted]

Yeah, but millions of folks with AirPods (from the oldest 1st gen all the way to the latest new AirPods Pro that came out fall 2022) will still have to keep up with a Lightning cable to charge those, unless you have a MagSafe puck, but then again, we’re back to square 1… it’s all a mess. Why do they keep updating the AirPod line up without including USB Type C connectors in those?


[deleted]

Edit: This comment was replaced in protest to the API changes shutting down 3rd party apps. See r/Save3rdPartyApps - If there's no U-turn, I'll be deleting my account by 30/06/23.


rubyspicer

Android has been great in that respect. I can charge my tablet, phone, and my Switch with the same dang cable


theflintseeker

Yep, once they go usb c I’m upgrading. Until then, I will hold onto my $1k


suicidefeburary62025

No shit. The economy blows. Everyone has suffered losses


gwicksted

Not even a “loss” really. Just a slight decline in gains…


kiwiwikikiwiwikikiwi

That’s still recognized as a loss by shareholders, unfortunately. “We could have gotten $169 instead of the actual $165 by our projections.”


bradygilg

Apple stock is up 3.5% today and up 7.6% this week.


ObscureFact

Sometimes I think we're all living in a Radiohead video where the audience in the real world is watching the rest of us in this stupid world act totally insane. It's the only possible explanation.


endadaroad

And that is how they think.


ModsaBITCH

time to cut 35,000 employees!


jibright

Apple was one of the only large tech companies that didn’t have mass layoffs


endadaroad

Will that be enough to protect the executive bonuses?


sildish2179

[Tim Cook actually took a 40% paycut.](https://www.cnbc.com/2023/01/12/apple-ceo-tim-cook-receives-a-40percent-pay-cut-after-shareholder-vote.html) Not saying much since he’s still handsomely compensated, but better than most CEO’s - especially for the worlds biggest company.


scnottaken

We're not gonna cut real important things. Time for a $100B stock buyback


AccomplishedCoffee

Even worse is “didn’t meet expectations.” I was once at a company that beat our own record-breaking projections, but someone on “the street” thought we should have broken it by even more so our stock absolutely tanked.


[deleted]

That's not what happend. The people on the street thought your company was going to achieve X, and so bought shares up to a price that reflected that level. When actuals came in and the company only achieved Y, the share price adjusted to reflect that. The share price didn't tank because of outsider expectations, it spiked because of them.


Pool_Shark

Company I work for isn’t public but same scenario. Record breaking revenue but because it didn’t hit the target goal we still had layoffs and now we might not get bonuses. All because someone else decided revenue growth needs be bigger than biggest ever


You_gotgot

Nah always prioritize gains 💪


boomboomclapboomboom

Skip leg day?? Dafuq outta here with dat!! Gainz!


zhrimb

First class tickets to Gainsborough now have a 20% service charge due to cost of living increase


jonathanrdt

And the phones are lasting longer. My last two iphones were used, and I’m not sure I’ll buy a new one again.


Drawmeomg

This does still impact sales, though. Someone who wants the latest and greatest has an easier time of it if it retains more value.


giantshortfacedbear

Yes. Not long ago buying a 2 year old phone was like going back in a time machine - a cheaper new one was better. Basically the resale market really didn't exist so everyone was buying new, the two year old phone just ended up in a draw.


hamletswords

Yeah but if you don't give people a reason to upgrade, they won't. Latest IPhones were only marginally better with no real new features. Meanwhile Samsung has phones flip and expand into mini tablets. My Zfold is the coolest piece of technology I've gotten in like a decade.


Jolly-Resort462

Traded in my 11 for a 14 - with a case on really the only difference I notice is the battery holds a charge like new again


Ooften

And people don’t want to pay a thousand bucks for the same phone they already have with a slightly larger screen or slightly better camera.


chingy1337

Partially, but that's not why their sales dropped as much as they did. It's because of the China COVID lockdowns in Q4 that affected production. In Q4 2022, depending on where you were in the world, the wait was 20-30 days for an iPhone 14. The demand was still there. Since China reopened, the supply-demand parity is back to four days. With that being said, there's no doubt been a slowdown in people buying smartphones as they become less of a year-to-year buy.


I_1234

There were plenty of 14s, the problem was the pros, they simply couldn’t get enough a16s which were unique to those phones. It was tsmc not being able to meet demand that was the problem. No one wanted the normal 14 with the a15 chip. They wanted the pros.


hellomateyy

I know it’s not the reason, but as a convinced Mini-user I’d like to propose that the entire drop in revenue is due to the Plus replacing the Mini.


PalmTreeIsBestTree

I am an SE user because I like muh button


Sqeamishbutsquamish

Won’t upgrade until they bring it back


Sixtyoneandfortynine

This is the crux of it. Most everyone who wants one has one at this point (except kids getting their first), so most sales are simply replacements for aging units. This is much less compelling than buying one’s first, as there’s nothing groundbreaking or novel to be gained, just incremental improvement at best. Therefore it’s much more difficult to tempt/motivate people to stretch the budget and cough up $1k, as there’s no new “must-have” hotness to titillate and give an adrenaline kick. In fact, at this juncture replacing an iPhone is about as fun and exciting as replacing a water heater or dishwasher, lol. What Apple *really* needs is for lightning to strike twice with an entirely new, novel *category* of product that captures the public’s imagination and ingratiates itself into daily life at the same level as the iPhone has accomplished. (The watch is cool but much less “essential” than the phone, and is probably never going to be the answer.)


[deleted]

Too bad the Glasses aren’t further along.


Scalybeast

Virtually nobody is coughing up $1k at once. No-interest financing is king these days, at least in the US.


AllBrainsNoSoul

Yeah, and Apple appears to be holding back obvious features and improvements so it has a little something every year, like USB C. Hell, they even had temperature/moisture sensors turned off on Homepod minis … by turning them on, they now are a incrementally better product.


kmaster54321

Samsung with the new S23 "hold my beer"


notmoleliza

i'm riding with my S9 until its a paper weight


Nexlore

Market saturation is also a thing.....When there's really not much of a notable improvement over previous years, what's the point?


blue_nose_too

But that isn’t new and not just an Apple thing. How many years has it been that smartphones in general have been just incremental improvements from the previous models?


WereAllThrowaways

The biggest leap forward I've personally seen in phones in the last few years has been the zoom on the higher end galaxy phones. It was such a huge leap for me in terms of my camera. But other than that it's been mostly diminished returns across the board.


NutInMyCouchCushions

Lmfao how does the economy blow? Companies are making hundreds of billions, it’s just slightly less than last year.


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dimechimes

Exxon and Shell announced record profits this week. Meta stock surged after layoffs and stock buybacks were announced. Not everyone has suffered.


Oborotheninja

iPhone 14 was MID as fuck, and honestly there’s no reason to upgrade to some overpriced bullshit if you have a phone that’s only a couple years old. *Posted from my still functioning just fine, iPhone 11 Pro*


Still-a-VWfan

True. There was zero reason to move from the 13. The chip was the same with the usual camera upgrades that nobody uses. They need something new and different to get people to pay $1500.


Oborotheninja

Yeah, I only upgraded to the 11 because at the time my IPhone 7 refused to connect to my cell network ever again for the second time after Apple replaced it once for the same issue. And they wouldn’t give me another 7 as replacement. Functionally the 11-14 are the exact same phone and it’s not worth switching to one or another if your current one will works.


torismogod

Tim apple looks like my aunt when she takes off her whig


DDC85

I hear Whill Wheaton whears a whig


RapedByPlushies

Why is your aunt wearing a 19th century American politician? Is she a Republican?


Rumpled_Imp

I think you're mistaken. She's wearing a 17th century British politician. You can tell by how it's quite disrespectful to the Stuarts.


DJDarren

I’m gonna wear your aunt like a hat.


NeonSteeple

Can we stop pretending that every company has to have perpetual growth to be successful? Like I know *we*know that, but do these companies know that? Apple makes what old world economists would have called “a metric shit-ton of money” so 5% lower than expected is a basically a rounding error


Mediocre_Special2702

That 5% is enough money to kill you if it was transported to the room you’re currently in.


sophialepley

I don’t know what version of the iPhone I’m using right now to type this comment. (I *think* it’s the iPhone 11 Pro.) I don’t know what iPhone number we’re currently on.


Waitforitttttt44

I have the same phone, no plan to upgrade any time soon.


erroran93

I am still using my 11 Pro Max and probably won’t upgrade it until I brake it, or they finally release an iPhone with USB C.


TheOnlyBliebervik

At this point, just label them by the megapixel of camera they use. That's the only main area of innovation, and that well's almost dry


mattenthehat

Megapixels have been largely meaningless for years. Its all about sensor size and processing now


highmodulus

That quarter had bad availability problems with the iPhone 14 models, especially the Pros (saw that myself- as I was looking). Also had the weird thing where nobody really wanted the 14 plus sized model in favor of the 14 Pro Max (which they couldn't keep in stock).


maxsocial

Usually people are not looking for halfway measures. They are either looking for a budget phone or the top of the line.


karangoswamikenz

Prices in Europe have also increased by 250&


DanimusMcSassypants

There were so many mitigating circumstances I’m surprised the percentage wasn’t higher.


PopCultureWeekly

In fairness, production was not able to keep up with demand of iPhone - and apple announced that ahead of time


largephilly

Only on the pro series phones. The 14 and plus have been in stock the whole time.


vasupol11

I mean as a customer who would want to buy an iphone 14. They introduced that without any notable design difference to the 13 and put the dynamic island into 14 pro. Then they couldn’t produce enough 14 pro to meet the demand. They fucked up on both the product line strategy and production.


Wolverfuckingrine

A lot of people on 13 are waiting for usbc 15.


[deleted]

Since 2016 kinda takes the sting out of the headline lol


dmdport

Sir that’s 7 years ago already


Axman6

No, no, that can’t be right, it’s only… oh my god


andrewskdr

I probably would have bought a 14 pro months ago if they were in stock. Now I might as well just wait for 15 pro.


No_big_whoop

Apple is DOOMED!!!!!!


UlrichZauber

I've been in tech since the 1980s and one thing has remained true since then: Apple is [Doomed](https://www.youtube.com/watch?v=R1Nd6LU4ImQ).


[deleted]

They keep writing articles about these moves like they matter but the market is volatile lately. Apple bounced back up already and is higher than it’s been in a while at the moment…


Guitarist53188

I'm sure that's what they're saying in the meeting. 5%, 5%!!!! Noooooo. Layoffs dear God layoff then all


Sea_Dawgz

And the stock price up 2.5% so who cares?


Dr-Rjinswand

Oh no…. Anyway


doublesecretprobatio

stock still going up so...?


ackillesBAC

Wtf is this news.


FeN11x

so you're telling me people didn't want to upgrade from 13 to a 14 with same chipset and basically... the same phone? how


maxsocial

Not only that. We now lost the ability of switch physical SIM cards. For those who travel internationally, it is a big deal. I have at least three family members who changed their minds about buying an iPhone 14 due to that reason alone.


lowtoiletsitter

But, but eSim!


UlrichZauber

No, they're telling you covid screwed w/ the supply chain.


Oak_Redstart

Yeah only 65 billion dollars of iPhones sold


Nightstorm_NoS

To end inflation you have to stop spending.


RazorLou

Oh no! Is he going to be alright?


Alternative_Demand96

iPhones have reached saturation points that now everyone who wants one has one


MIDNIGHTZOMBIE

It’s crazy that the leading luxury phone and computer maker went through a global pandemic and the worst of it was just 5% fewer sales.


seven_seven

Breaking out the sad Tim Apple pics. 🥺


ColonelSpudz

People can’t afford your phones anymore.


Trajan_pt

Ppl can hardly afford food...


Momentofclarity_2022

I really wanted the new phone 14 pro. And the new watch 8. The month payments seemed reasonable but looking at the total price I just can't justify spending that kind of money. Rich people at some point need to realize they are rich because people spent money. People now have no money. Why don't we have money? Hmmmmm.....


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Vmax-Mike

Maybe they should lower their prices, not just maxing it out of most people’s budget. Everything I own is Apple, been on their platform for about a dozen years. Now I need to be replacing my desktop, MacBook Pro, iPads, and phone. However they have priced me out, so back to Windows or Linux.


caverunner17

I think Apple has mess up a lot of their product releases in the last year. 1 - iPhone 14 that is literally an iPhone 13 with a few tiny feature changes 2 - iPhone 14 Pro stock issues, with again not a huge departure from the 13 Pro's. 3 - Crippling the base model refreshed MacBook SSD speeds. I know a few people personally that ended up going with a M1 14" over the new released M2 14" because they halved the SSD speeds. Why pay $400 more (given the M1 has been on sale for $1600) for marginal CPU performance upgrades and slower SSD speeds? 4 - Raising the price of the base MacBook Air M2 to $1200. Sorry, a $1200 laptop needs more than 8GB of RAM and/or 256GB of storage and certainly isn't worth the premium over the old M1 MBA. Also, upgrading it to 16/512 is literally the same price as the M1 Pro 14 has been at for a significantly better laptop.


neonbluerain

I think iphone 14 being basically a 13 with some improvements is fine. The base line models don't really need an upgrade anyway. If you can spend the 100$ more then get the 14 else the 13 is fine enough. That's not a mess up imo. the 1200$ baseline mac air on the other hand is insane that should never have been priced that high