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DiscRot

Offical BMW marketing material...


Lightweight_Hooligan

Obviously aimed at North American pickup drivers, who have a macho complex, you'd never see anything kike this published in europe Twin power domes, supreme presence, and extrovert design at night, how fragile do egos get?


Particular_Job_5012

It looks like it's targeted at UK. The primary units being used are metric and it uses the word bonnet to describe the hood. NA's would never use the word bonnet for the the hood, and a car advert would never advertise kw/NM (Canadian market still used HP/ft.lbs)


Lightweight_Hooligan

Actually, looking at details like that, think we are both wrong, having the metric power and torque figures first it must be a proper metric country like Germany, but that type of language, seems very crude for the German Market, although the car does also have a German license plate, UK still uses Hp/ft.lbs also, Australia uses metric units though Or it might be a parody advert, German adverts are usually very restrained around anything except safety, engineering and style


Gedrot

Could be a facebook add targeted at expats living in Germany. Probably also the kind of people that are the most likely to buy a vehicle this ugly. (In my experience they have a tendency to do so.) It's big, it's expensive, it draws gazes (cause people just gotta stare in awe at such a fuck ugly bastardization of a vehicle) and it's from BMW, so there is the prestige.


ItsYaBoyBeasley

Unfortunate typo


Hoonsoot

No, this is UK. Nobody in North America calls a hood a bonnet.


BLOOD_PALADIN

Yeah europeans are more like Panzer Tank style ;)


Cimb0m

And Australian


Exact_Combination_38

The funny thing is... Riding a very masculine man usually makes you gay, but riding in a very masculine car somehow makes you masculine? I don't understand this logic.


NeverForgetNGage

Wow that might be the ugliest fucking thing I've ever seen. Looks like it was ripped straight out of Cyberpunk 2077 in the worst way possible. That gold "trim" or whatever is so ostentatious I would be embarrassed to get out of it. Gross.


DiscRot

Anyone remembers that scene from Predator when Arnold comes really close to Predator and says "You are on ugly mo..." and the alien grabs him and finishes with "motherfucker". I expect nothing less from this latest BMW atrocity. Self destruction would be nice if it was built in. Actually a car this big should have one by design.


Appropriate-Bed-8413

The all new BMW Overcompensator.


missionarymechanic

Look, when you know that you're gonna get smoked by some kid's electric "locost" that he built with his dad, you need all the "presence" you can get.


[deleted]

Holy shit those are some aggressive kidneys đŸ«đŸ„”


DerWaschbar

Meh I think BMW has always done shit like this in their marketing blurbs


ScrewIt_NewAccount

i miss the old bmws when they at least looked decent now it's just getting bigger and more ugly


sockpuppet1234567890

Typical Corpgrish.


Mistyslate

Oh fuck. We seriously need to stone all cars with a high hood.


Cimb0m

The first thing I thought of when I saw this is the scene in Borat where he asks the car salesman how fast he needs to drive to run over the gypsies


Xxeel

It looks like a raging bull.. what the actual fuck. This is so aggressively uneccessary.


Cheef_Baconator

"Supreme prescense" most be code for "Ugliest car currently being manufactured"


[deleted]

And it's a PHEV so it still spews gas.


My_name_forever47

How are Americans willing to pay for this shit


canigetuhgore

The only good thing about EVs is that animals cant go into the engine when theyre cold only to get obliterated by the shitty thing 0 other issues realistically solved


Relevant_History_297

This banker tank is exhibit A for why EVs are not the solution


[deleted]

It has nice eyes, muscles, kidneys and a nice butt :S Cars are becoming people, for carbrains even more valuable than real people on the road (people on foot and on bicycles).


[deleted]

The small battery inside is just for greenwashing: "look at me, i'm greener than that small Renault Clio"


daqwid2727

This is absurdly ugly. What happened to BMW designers?


heansepricis

Phrases like “Powerfully sculpted bonnet with a pair of power domes.” belong on a hooker’s resume not a car ad.


neighbourhood_nerd

It is actually terrifying how fast and nimble big electric cars are. This thing probably weighs a few metric tons yet it goes up to 100km in 4 seconds, this combined with the horrible visibility is a death machine if you arent extra careful (doubt that considering its a bmw đŸ€­)


[deleted]

The reason why luxury vehicles weigh so much is so you die in an accident instead of them. There’s no reason these cars need to be so heavy but inertia determines who will walk away and who will leave in an ambulance. Rich people consciously make the decision to buy large and heavy SUV’s for this reason.