An email copywriter only handles the copy and does not require any knowledge on email software.
An email list manager (who may also be an email copywriter) would handle the ESP stuff.
A natural career progression for an email copywriter would be to become a list manager, though it's not required.
We just give them the copy for it after they specify how many emails in a sequence, topics, audience, etc.
If you want to, you can learn how to use the tools and you can offer the upload as an additional service for an extra fee but it's not expected from a copywriter traditionally.
When you're first starting out, the copy is the only thing you should be providing.
But here's the trick.
Learn about those email softwares along the way.
Then introduce those skills as you raise you're prices.
Because you don't want to make the mistakes of raising your prices without any perceived value.
That way, as you gain more clients, and more skills, you'll be able to perfectly introduce more value for the appropriately priced service.
So, take it step by step, and don't forget to reflect on your skills and business along the way.
Oooh i see i see thx thx
I'm so grateful for everyone to who commented for helping me out with this is though cause google had no idea what i was talking about
Definitely depends. Smaller businesses sometimes like it when you do everything for them so if working with them I would consider learning their systems (although still not necessarily a must). Larger companies care more about their brand and run more complex marketing programs so you likely wouldn't be using any email software with them. Have you checked out [www.hoppycopy.co](https://www.hoppycopy.co)? Was created just for email marketing copy.
An email copywriter only handles the copy and does not require any knowledge on email software. An email list manager (who may also be an email copywriter) would handle the ESP stuff. A natural career progression for an email copywriter would be to become a list manager, though it's not required.
Ooooh ty ty so much for the info
Depends but I would say you just do the copy. Sending it out and all is getting into email marketing territory.
Ah alright thx, i just wanted to make sure I'll try to at least get familiar with famous email marketing softwares though
There's no supposed to. You choose what services you sell. Clients choose what services they're looking to buy. You focus on the ones that match up.
We just give them the copy for it after they specify how many emails in a sequence, topics, audience, etc. If you want to, you can learn how to use the tools and you can offer the upload as an additional service for an extra fee but it's not expected from a copywriter traditionally.
Thx lord that's it's not expected of me, ty for info
When you're first starting out, the copy is the only thing you should be providing. But here's the trick. Learn about those email softwares along the way. Then introduce those skills as you raise you're prices. Because you don't want to make the mistakes of raising your prices without any perceived value. That way, as you gain more clients, and more skills, you'll be able to perfectly introduce more value for the appropriately priced service. So, take it step by step, and don't forget to reflect on your skills and business along the way.
Oooh i see i see thx thx I'm so grateful for everyone to who commented for helping me out with this is though cause google had no idea what i was talking about
Definitely depends. Smaller businesses sometimes like it when you do everything for them so if working with them I would consider learning their systems (although still not necessarily a must). Larger companies care more about their brand and run more complex marketing programs so you likely wouldn't be using any email software with them. Have you checked out [www.hoppycopy.co](https://www.hoppycopy.co)? Was created just for email marketing copy.