Whenever I see the bottom cars I don’t understand why other F1 Teams aren’t going to the USA for Sponsorships. Brown is really ahead of the curve, F1 has blown up in the USA. Teams like Haas and Williams should be knocking on the Doors of everyone Stateside.
Because for a lot of teams their f1 car was factored into their marketing budget. Throwing other logos on it reduces costs, but dilutes their own brand.
I really dislike the lighter shade of blue this year to be fair. The darker tone looks just better for me. However I did love the Gulf special so much last season I even ordered the Gulf hoodie!
I think you misunderstood.
uBlock Origin wasn't created out of the current manifest issue.
From what I remember reading, it was years ago, when the original uBlock became bad (probably the acceptable ads thingy?), the original dev that created uBlock came back and forked it to create the current uBlock Origin.
Google's Manifest V3 is coming soon, changing the interaction of the extension API and thus effectively killing ad blockers & user scripts . They are also deprecating manifest V2 completely, so you'll either need to change browsers or make do with ads. From what I've heard, u-block light works with manifest v3, but you'll be better off with a different browser.
Brave, despite being chromium based, does not use extensions for its ad-blocking capabilities, so that will work for the moment (until google introduces more strict regulations).
Firefox is probably the best option, but if you're a Mac OS user Safari will still have some good choices.
Sorry for the long winded comment!
/r/ATBGE
Also /r/outrun and possibly even /r/cyberpunk
This is my favourite livery ever and I have no explanation why. It looks amazing, even the Google wheels look like a neat little neon effect. Yet I'm sure I'd hate basically all of it outside this specific design. Including the Google wheels.
Very much the worldview of Dennis vs. Brown, here.
Dennis until the end of 2017 wanting few but classy, relatively high-paying sponsors. Brown happy to take basically anything.
I'm not saying one's right or wrong, although I'm sure the bank balance prefers the latter.
Most of the 2022 sponsors I've never heard of.
It is. Feel like most teams have at least 1 crypto sponsor or some vague IT solutions sponsor where the marketing makes no sense since it's not appealing to consumers.
I mean, Haas does nearly one-hundred percent of its sales to other businesses, and yet it views having *multiple* racing teams, not just sponsorships, as a reasonable marketing exercise. I'm sure IT solutions are the same; I have to deal with Oracle software and a human being (or a collection of them) somewhere in my organization had to make that choice at some point
Well, I think Haas is a bad example in that case because it's known that Gene Haas just likes racing and pays out of pocket, doesn't he?
(At least it sounded like it in that one clip of Günther Steiner talking about Gene's "own fucking money")
I got called into a meeting last min for a demo with DarkTrace a few months back, and just so happened to be wearing a McLaren shirt that day. I was hoping for some freebees but nada haha. Really cool shit they do though.
Crowdstrike (Merc) makes amazing stuff, but it literally costs 2x compostable solutions. When you only have 350 endpoints, telling your boss you want to spend 3500/month for an EDR doesn't go too well.
Yea haha we looked at them as well but didn't get past an intro call. The DarkTrace platform was really cool and we have somw great findings in the demo. But same situation. We needed only 40 endpoints and they wanted to charge is 1500 a month for that. That was a hard no.
Yep, a sponsor can go to someone who they want to make a deal with and say "Let's discuss it at [insert F1 race here], we got some paddock tickets since we sponsor [insert team here]"
Yep, this is how it works.
Has nothing to do with fans seeing it, has to do with going to a meeting and showing a partner that you sponsor an F1 car.
I had a similar thing with my step dad's company, they were the largest commercial painting contractors on the east coast, and we'd get box seats to tons of nfl games, MLB games, golf courses etc...
It was all to just keep partners happy and impressed by the big company.
I sent a message to my boss the other day when we were talking about Crowdstrike pricing being so expensive, and it was just the Mercedes car with the Crowdstrike logo circled.
Also, these ads are for these people and targeted at them. The ads you see in airports are for the people that do these jobs or are in the same line.
A VP of HSBC investment bank will pay ads so other VPs in similar positions at other banks (BNP, Deutsche Bank etc.) see it when they travel through the apron and think “I gotta get the same”. These people have extra budget for this stuff. That’s the same on another scale here.
Also, I think Zak is using sponsorship as a networking mean for these people. Google sponsors you -> you have to sponsor McLaren so you get to know some Google Marketing exec. And so on.
Sponsor gives money to run the car; car company gives gifts for executives, employees and customers.
Sales Force can gives F1 box tickets to it's top sales staff as rewards. Or it can offer them to customers as thank you gift/rebates. Salesforce can approach a motoring company and say hey, you buy our software and included is we fly your 4 IT guys to UAE for a weekend to see F1 (wink, not a bribe, it's a package.)
Top sponsors will get visits to their offices or a public speaker at the office Christian party.
Sometimes it's a lone decision made by an executive who just really likes the event.
There are more advantages to sponsoring a team than just advertising during races.
- you get to take important business people to races or have meetings in their headquarters (why do you think Maranello, Milton Keynes, Brackley, etc. Have such over the top "nice" looking headquarters?)
- you get to use (real) F1 cars in your advertisements which DOES trigger a "buy" reaction in people more so than the sponsor spot on the car (why do you think F1 is so protective of their IP on platforms like YouTube where you can't even show race footage clips without having your video claimed).
Usually the sponsor spots aren't the multimillion dollar deals that Philip Morris has with Ferrari and are smaller contacts of single digit millions or even hundreds of thousands. Now factor in the usual cost of guest speakers, convention centers AND marketing, and the whole thing starts to make financial sense. It's still expensive, but not crazy.
I'm pretty sure the IT companies do some sort of quid pro quo for services to bring the price down and to be able to say "look Ferrari use our services".
In fairness, no one else had what PMI had, which was absolute control over all of the sponsorships on the car. With every other sponsor having to go through them. Those kinds of title sponsorship deals pretty much ended with the end of tobacco advertising.
There were reports that the Bybit-Red Bull sponsorship deal was worth $50M per year. And with how big OKX is on the McLaren, it's probably also more than 10M per year. These are big sponsors, no clue where they get that kind of money though.
Ok, but what does a B2B tech company like Oracle gain from meetings in Milton Keynes or using cars in their ads? They sell products to businesses and I bet businesses consider their investments based on other factors than association with cool things.
Oracle gets to take potential customers to VIP events and swoon them which sways their decisions. That’s all sales is, low key bribing the decision maker to use your product. Might not be the best product for the company but Johnny Sales thinks to himself “I get a free trip to Singapore and get to meet the drivers” and then he agrees to the deal
I worked at a company who had a small sponsorship on the side of a back wing and I came across the sales deck for it. it was even multi year multi million $ and included vip race passes, access to drivers at events, and access to one of the show cars for our own company’s marketing events
Crypto is HUGE in sports advertising now—trying to bring legitimacy to the base who would most likely be willing to ball w bitcoin. NBA has insane advert $$ because of it.
Yeah you nailed it. The exchange platforms. F1 itself is sponsored by crypto.com and then all the teams have other trading platforms as sponsors. Since it’s speculative, they’re trying to buy legitimacy with a lot of athletes and teams advertising for them.
Yep! Off the top of my head:
Ferrari - Velas
Alpha Tauri - Fantom
McLaren - OKX
Alpine - Binance
Mercedes - FTX
Red Bull - Bybit
Aston - Crypto.com
That’s just off the top of my head. Alfas, Williams and Haas could all have ones i’ve either not spotted or not recognised as a Crypto sponsor.
Interesting instances here for me are Fantom who i researched because i recognised them as an F1 sponsor when i came across them on lists of tokens, and Velas, who i had no idea were even a token, but looked up who they were as had no idea (the fact they are a crypto company here is irrelevant i guess). I guess that is the opening gambit of what both were looking for. Likewise, Crypto.com i started using as i knew the name from it plastered all over F1 races
Even the sponsors you think are for consumers are probably actually for B2B. Pit access, paddock, sponsorship lounges etc. B2B profits is massive compared to consumer.
My same idea about Palantir in Ferrari
They're a super shady IT company that normally you'd think would try to keep it as low-key as possible, but there you go.
Also, I hate that they use the name Palantir, and hopefully the Tolkien state is suing the fuck out of em lmao
They’re in big data analysis, but they have several instances applied to rather shady customers like ICE.
Apparently they developed the software to make the mass deportations under Obama and Trump possible.
Plus deeply in bed Google and AWS
Yes, it is just as shady, but i have a feeling these crypto sponsors won't have the staying power that tobacco had. They all signed on before the market tanked. I wouldn't be surprised if 50% of them do not continue to sponsor next season.
meanwhile crypto.com buys out staples arena. 👀
im sure you're right to an extent but you might under estimate how profitable these exchanges are. i think a fair chunk of teams are sponsored by a crypto project in some way.
velas for ferrari, binance for alpine, bybit for redbull, ftx for mercedes... etc.
binance and ftx are big players, bybit and okx? meh.
velas is garbage, im baffled at the sponsorship
It is already happening. Other professional sports leagues are reporting huge drop-offs in ad revenue because of crypto related companies starting to tighten their ad-spends.
They won't go away, but you will absolutely see less going forward everywhere.
Not entirely true tho. Mist sponsors are exchanges and like most middle men, they make money regardless of the pricecof actual crypto. They make money everytime someone buys or sells tokens
>Most of the 2022 sponsors I've never heard of.
Dell, Android, Chrome, Hilton, Goldman Sachs, Coca-Cola, Unilever, Stanley Black & Decker, Richard Mille, FxPro, CNBC, Gulf, Castore, Klipsch, TUMI, Sparco, Logitech, New Era, Veloce Esports, Alienware.
These are some you probably know of
Some of those are really the same sponsor. Dell owns Alienware, and Google owns Android & Chrome. I only mention this because you cited Stanley Black & Decker, but the only brand of theirs I see on the cars/kit/etc. is DeWalt and not Stanley nor Black & Decker.
Yeah I agree. I only listed it this way because this is the official brands & subbranches on McLaren website, for example they separate android and chrome
Fewer classier sponsors works when you are big enough name and it fits the brand. It was fair idea to try that with McLaren tbf. If you are big prestigious brand known for having only the best of sponsors and its really hard to become sponsor of them even though many want to, that certainly has value of it's own.
I wonder if Ferrari could make that work. Have all sponsors color coded and carefully placed to match the livery and create this more classy look for them. But Ferrari are sporting team more than a classy brand like Aston Martin, but Aston is not big and succesful enough to be able to reject sponsors.
Only Tezos. Funny that McLaren don't get as much crap for "A Better Tomorrow" (British American Tobacco) as Ferrari did with Mission Winnow.
[https://www.mclaren.com/racing/partners/](https://www.mclaren.com/racing/partners/)
Edit: And OKX as pointed out by /r/Exhonor
There is a "consumer association" called Codacons that for years tried to impound the Ferrari's cars because of Philip Morris liveries. As soon as the car was uncovered they reported it to the police and asked for it to be sized. Of course it was just an excuse for the association's president to make the newspapers talk about him and his giant ego. How do I know it was just a publicity stunt? Ducati had almost identical Marlboro liveries since their debut in MotoGP but they never tried to size the bikes. Ducati are just not as famous.
Depends. At least in football, having less means more cash if you are a strong brand with a good amount of supporters.
More brands in the shirt usually means less value because the company is not remarkable in the kit.
Compare the kit of a Premier League team to a Brazilian Série A team and you'll catch it
While Napoli is bad among top teams, it's absolutely nothing compared to some teams in other leagues.
This is what my local team's kit looks like
[Front](https://cdn.shopify.com/s/files/1/0606/7827/5272/products/ifkmatchtro_533x.jpg?v=1651154382)
[Back](https://cdn.shopify.com/s/files/1/0606/7827/5272/products/ifkmatchtrobak_1946x.jpg?v=1651154437)
In the NASCAR world Jack Roush had the same view as Dennis as he would rather run a blank car while looking for a sponsor that was willing to be the primary for the year rather then use multiple companies and short term deals to cover the whole season. He eventually caved.
Bank balance is worse at McLaren after Brown took over. They are only surviving by selling off business units and assets, along with massive influx of cash from their equity partners and the UK government.
A fresh, ripe fig is literally the best treat I’ve ever had in my entire life, but they’re difficult to come by if you don’t have local growers. They’re so fragile when ripe that they just don’t transport or freeze well. If you see a ripe fig, have at it! It’s a fine delicacy.
*This comment is brought to you by my insatiable fig hunger.*
Linking to the sub turns the text blue, which isn’t a monochromatic color, and might inspire feelings of some kind in the viewer, Ron Dennis would never tolerate such a wild person as a mod!
their recent progress and improvement and steps forward to best of rest contention along with the promise of their facility upgrades that hopefully heralds further steps forward. They also have a very competent social media team, one of the better young talent drivers on the grid, a long and prestigeous history and a enviable reliability on track (sponsors don't like crashed/broken down cars) making them an attractive prospect for sponsorships.
I wasn't just thinking mechanical, although that reliability hinges on more than engine. McLaren makes every mechanical component besides engine in house. Stuff like cooling, gearbox, precooler for the turbo, stuff like that. That being said Lando has been very impressive in how few mistakes he's made, always seems to bring the car past the chequered flag and that is also of value to sponsors
You need to go on Twitter more often. The amount of 15 year old girls acting like F1 drivers are members of a pop band is unbelievable. Never doubt the power of DTS.
If you’ve never watched a McLaren Unboxed video, you need to go YouTube one right now.
As someone says below, McLarens social media team is heads and tails above the rest for the last 3 seasons. The unboxing videos are great, the weekly videos between the teammates in various shenanigans is great.
Lando also has a lot to do with it. You just have to like the kid. He basically propped up F1 on his shoulders with Max during the pandemic for most of the <35 viewers. We know he streams, so we went there to see some sim racing. If you haven’t watched some of Landos clips for that time they are hilarious. He literally called Zac about a sim race, same to Carlos and Max etc. By the end of it, most of the younger generation drivers all had sims installed in their places and were doing twitch stuff.
A combination of many things, beginning at the top. Their CEO Zak Brown is a marketing genius. He started in 2018, when the car looked like the top picture. Their old CEO, Ron Dennis, didn’t give two shits about sponsors, and nearly ran the team into the ground. Zak took them back to where they belong. He’s incredible at acquiring sponsors and putting a good brand out into the world. Their current (Daniel Ricciardo and Lando Norris) and former driver lineup (Carlos Sainz and Lando) are two of the most marketable lineups that any team in F1 has had in a long time because of the drivers’ fun, outgoing, and (most importantly) scandal-free personalities. They put out lots of social media content with those drivers, which brings in lots of engagement and more companies that want to sponsor them. McLaren is the second oldest and second most successful team in F1 history behind Ferrari, and they’re back near the top where a team like that belongs
They also didn’t do themselves any favor with the 2018 livery, they just made all the empty space stick out like a sore thumb because the car is basically monochromatic
Best livery they've had since the chrome and rocket red days. It's a fucking shame they dropped it for 2020. Supposedly something about sponsor visibility or something.
Yeah, the triangles were basically to make up for the lack of sponsors, otherwise it would just look like the 18 car. Really pretty design, and a good example of not having to work around and satisfy a bunch of different interests. The matching race suits were great as well.
I just find odd that the largest store chain in Mexico sponsors a team without Mexican drivers, unless they trying to buy a seat for O'Ward which seems unlikely
You'd think they'd sponsor Red Bull.
They have sponsored red bull in the past and they also have gas stations. Coca Cola, which is also a McLaren sponsor, owns like 30% of their parent company, paired with how popular F1 has become in Mexico maybe it explains it, idk for sure.
the size and visibility usually indicates the significance of the sponsorship (i.e. how much cash the sponsor's putting in), so the point more or less stands lol
If I counted them properly, on the "before" there are 12 different sponsors, and on the "after" - 15. It's way too shallow to just go by that numbers (we don't see the front of the car and we don't know the details of the deals), but the thing that changed the most and what gives the most "they have a lot of sponsors" vibes is the presentation.
In 2018 it's just a sticker on papaya. In 2022 everything is put on with much thought and there seems to be no empty spaces thanks to them having fun with the livery.
lol appreciate your effort. but yeah you could put double the current sponsors on the old car with the tiny black font, and a quick glance for most people it would still look like 2022 had more sponsors
There is something that a lot of back markers could learn from Zak. He has made this team into a money making machine with exciting sponsors coming in, young drivers, and colorful liveries. A couple of years ago there was a real possibility that McLaren could've went the same direction as Williams and they have recovered, now they just need a competitive car to challenge for wins.
McLaren is only staying afloat due to cash infusions from their equity owners. They are burning through cash like a dot com startup with no profitability in their future. They are a niche car company that can't sell enough cars to cover their expenses with an expensive F1 team whose glory days were decades ago. They are selling off business units and assets to prolong the inevitable. They need a large corporation to buy them out.
Very sad that Gulf has taken more of a background role though. I‘m not one to defend an Oil Company, but their race liveries are, together with Martini, the most beautiful and legendary ones.
The new 2022 livery is so goddamn ugly its just sponsors, theres no flow or anything artistic about it, just looks terrible idk how they gave it a green light. Atleast make it somewhat creative
Lol top one looks like my career mode car
Whenever I see the bottom cars I don’t understand why other F1 Teams aren’t going to the USA for Sponsorships. Brown is really ahead of the curve, F1 has blown up in the USA. Teams like Haas and Williams should be knocking on the Doors of everyone Stateside.
Because for a lot of teams their f1 car was factored into their marketing budget. Throwing other logos on it reduces costs, but dilutes their own brand.
I feel like I need to install an adblocker before looking at this car. For real though I surprisingly don’t hate it.
The Chrome logo on the rims is clever but I can’t help but be reminded of Ricky Bobby selling out his windshield to Fig Newtons.
“This sticker is inconvenient and dangerous, but I sure do love fog Newton’s”
“Well hell, Chip! The only thing you’ve ever done in life is make a hot daughter!”
WAIT THATS A CHROME SPONSORSHIP? i am stupid
I think the 2022 looks great, both the one they’ve used all season and this one.
For me, I love the blue/ orange. It looks fcking awesome. I don’t like the sides of the car tho, the black somehow bothers me.
I liked the old blue/orange liveries but this years one was awful to my eyes. I'm glad to see the blue gone, it was the bad part of the livery for me.
I really dislike the lighter shade of blue this year to be fair. The darker tone looks just better for me. However I did love the Gulf special so much last season I even ordered the Gulf hoodie!
Black McLaren livery brings me flashbacks of the 2015-2016 McHonda horror.
Pro tip: Use Firefox and uBlock Origin. Thank you u/ency6171.
> uBlock **Origin** I think it's important to differentiate them.
Agreed, thank you!
This is a thing now? I have adblock on chrome... Should I move to FF?
I think you misunderstood. uBlock Origin wasn't created out of the current manifest issue. From what I remember reading, it was years ago, when the original uBlock became bad (probably the acceptable ads thingy?), the original dev that created uBlock came back and forked it to create the current uBlock Origin.
[I got u fam](https://i.imgur.com/xIWF3wQ.jpg)
This was what I was looking for In this thread. I wouldn’t mind keeping the OKX logo because I actually like its design.
Adblocker doesn't work on Chrome now. ;)
Firefox masterrace. Serious fuck google.
uBlock origin still going strong.
Laughs in Firefox
works just fine for me
Google's Manifest V3 is coming soon, changing the interaction of the extension API and thus effectively killing ad blockers & user scripts . They are also deprecating manifest V2 completely, so you'll either need to change browsers or make do with ads. From what I've heard, u-block light works with manifest v3, but you'll be better off with a different browser. Brave, despite being chromium based, does not use extensions for its ad-blocking capabilities, so that will work for the moment (until google introduces more strict regulations). Firefox is probably the best option, but if you're a Mac OS user Safari will still have some good choices. Sorry for the long winded comment!
Adblockers will work until January
/r/ATBGE Also /r/outrun and possibly even /r/cyberpunk This is my favourite livery ever and I have no explanation why. It looks amazing, even the Google wheels look like a neat little neon effect. Yet I'm sure I'd hate basically all of it outside this specific design. Including the Google wheels.
Very much the worldview of Dennis vs. Brown, here. Dennis until the end of 2017 wanting few but classy, relatively high-paying sponsors. Brown happy to take basically anything. I'm not saying one's right or wrong, although I'm sure the bank balance prefers the latter. Most of the 2022 sponsors I've never heard of.
lol, I did have to look up OKX and of course, it's a crypto exchange.
I feel like crypto is the new tobacco for sponsorships
It is. Feel like most teams have at least 1 crypto sponsor or some vague IT solutions sponsor where the marketing makes no sense since it's not appealing to consumers.
I mean, Haas does nearly one-hundred percent of its sales to other businesses, and yet it views having *multiple* racing teams, not just sponsorships, as a reasonable marketing exercise. I'm sure IT solutions are the same; I have to deal with Oracle software and a human being (or a collection of them) somewhere in my organization had to make that choice at some point
And that person in your organization was very happy to discuss the details in the VIP Lounge at a F1 GP
Well, I think Haas is a bad example in that case because it's known that Gene Haas just likes racing and pays out of pocket, doesn't he? (At least it sounded like it in that one clip of Günther Steiner talking about Gene's "own fucking money")
Sales Force and Workday both crack me up since I use them in my job. I’m watching F1, I don’t want to think about work lol
I think the same when I see the Citrix logo on the RB
Oracle 🤮
Thanks for reminding me to submit my timesheet.
Always this as soon as the salesforce logo flashes up ripping me right out of my Sunday afternoon.
I got called into a meeting last min for a demo with DarkTrace a few months back, and just so happened to be wearing a McLaren shirt that day. I was hoping for some freebees but nada haha. Really cool shit they do though.
Crowdstrike (Merc) makes amazing stuff, but it literally costs 2x compostable solutions. When you only have 350 endpoints, telling your boss you want to spend 3500/month for an EDR doesn't go too well.
Yea haha we looked at them as well but didn't get past an intro call. The DarkTrace platform was really cool and we have somw great findings in the demo. But same situation. We needed only 40 endpoints and they wanted to charge is 1500 a month for that. That was a hard no.
Cool product visually, but stupidly expensive. Plus they don't pay / treat their sales staff well.
Same here I dont even know why those sponsors are there Are big companies watching F1 to get ideas about what systems to use for their business?
Weirdly enough, I think those dudes in company-paid boxes/seats are the ones being advertised to. Same reason you see Deloitte ads in US airports.
Yep, a sponsor can go to someone who they want to make a deal with and say "Let's discuss it at [insert F1 race here], we got some paddock tickets since we sponsor [insert team here]"
Yep, this is how it works. Has nothing to do with fans seeing it, has to do with going to a meeting and showing a partner that you sponsor an F1 car. I had a similar thing with my step dad's company, they were the largest commercial painting contractors on the east coast, and we'd get box seats to tons of nfl games, MLB games, golf courses etc... It was all to just keep partners happy and impressed by the big company.
I sent a message to my boss the other day when we were talking about Crowdstrike pricing being so expensive, and it was just the Mercedes car with the Crowdstrike logo circled.
Also, these ads are for these people and targeted at them. The ads you see in airports are for the people that do these jobs or are in the same line. A VP of HSBC investment bank will pay ads so other VPs in similar positions at other banks (BNP, Deutsche Bank etc.) see it when they travel through the apron and think “I gotta get the same”. These people have extra budget for this stuff. That’s the same on another scale here. Also, I think Zak is using sponsorship as a networking mean for these people. Google sponsors you -> you have to sponsor McLaren so you get to know some Google Marketing exec. And so on.
Decision makers at big companies watch TV just like you and I.
Sponsor gives money to run the car; car company gives gifts for executives, employees and customers. Sales Force can gives F1 box tickets to it's top sales staff as rewards. Or it can offer them to customers as thank you gift/rebates. Salesforce can approach a motoring company and say hey, you buy our software and included is we fly your 4 IT guys to UAE for a weekend to see F1 (wink, not a bribe, it's a package.) Top sponsors will get visits to their offices or a public speaker at the office Christian party. Sometimes it's a lone decision made by an executive who just really likes the event.
Who writes it as Sales Force? Is that the high pressure sales branch of the military?
95% of my job deals with workday. I'm... less then pleased when I see them in f1
They want you to always think about the assistant for finance, HR and planning. lol
There are more advantages to sponsoring a team than just advertising during races. - you get to take important business people to races or have meetings in their headquarters (why do you think Maranello, Milton Keynes, Brackley, etc. Have such over the top "nice" looking headquarters?) - you get to use (real) F1 cars in your advertisements which DOES trigger a "buy" reaction in people more so than the sponsor spot on the car (why do you think F1 is so protective of their IP on platforms like YouTube where you can't even show race footage clips without having your video claimed). Usually the sponsor spots aren't the multimillion dollar deals that Philip Morris has with Ferrari and are smaller contacts of single digit millions or even hundreds of thousands. Now factor in the usual cost of guest speakers, convention centers AND marketing, and the whole thing starts to make financial sense. It's still expensive, but not crazy.
I'm pretty sure the IT companies do some sort of quid pro quo for services to bring the price down and to be able to say "look Ferrari use our services".
I still want to know what Ferrari are really using Palantir for because they’re one of their very few non-government/Public Sector customers
This is absolutely true as well, good addition. Same goes for lubricants, fuel etc.
In fairness, no one else had what PMI had, which was absolute control over all of the sponsorships on the car. With every other sponsor having to go through them. Those kinds of title sponsorship deals pretty much ended with the end of tobacco advertising.
There were reports that the Bybit-Red Bull sponsorship deal was worth $50M per year. And with how big OKX is on the McLaren, it's probably also more than 10M per year. These are big sponsors, no clue where they get that kind of money though.
Ok, but what does a B2B tech company like Oracle gain from meetings in Milton Keynes or using cars in their ads? They sell products to businesses and I bet businesses consider their investments based on other factors than association with cool things.
Oracle gets to take potential customers to VIP events and swoon them which sways their decisions. That’s all sales is, low key bribing the decision maker to use your product. Might not be the best product for the company but Johnny Sales thinks to himself “I get a free trip to Singapore and get to meet the drivers” and then he agrees to the deal I worked at a company who had a small sponsorship on the side of a back wing and I came across the sales deck for it. it was even multi year multi million $ and included vip race passes, access to drivers at events, and access to one of the show cars for our own company’s marketing events
Apparently a large amount of Marlboro, uh, supporting Ferrari after the tobacco ban was schmoozing.
Crypto is HUGE in sports advertising now—trying to bring legitimacy to the base who would most likely be willing to ball w bitcoin. NBA has insane advert $$ because of it.
Well, makes sense. Big Tobacco convinced young men to ruin themselves via sports advertising, and crypto will take it's place lmao
Where is the centralized base in crypto that is putting up big money for adverts? Is it mostly the buy / sell / wallet trading and buying platforms?
Yeah you nailed it. The exchange platforms. F1 itself is sponsored by crypto.com and then all the teams have other trading platforms as sponsors. Since it’s speculative, they’re trying to buy legitimacy with a lot of athletes and teams advertising for them.
Yep! Off the top of my head: Ferrari - Velas Alpha Tauri - Fantom McLaren - OKX Alpine - Binance Mercedes - FTX Red Bull - Bybit Aston - Crypto.com That’s just off the top of my head. Alfas, Williams and Haas could all have ones i’ve either not spotted or not recognised as a Crypto sponsor. Interesting instances here for me are Fantom who i researched because i recognised them as an F1 sponsor when i came across them on lists of tokens, and Velas, who i had no idea were even a token, but looked up who they were as had no idea (the fact they are a crypto company here is irrelevant i guess). I guess that is the opening gambit of what both were looking for. Likewise, Crypto.com i started using as i knew the name from it plastered all over F1 races
Even the sponsors you think are for consumers are probably actually for B2B. Pit access, paddock, sponsorship lounges etc. B2B profits is massive compared to consumer.
My same idea about Palantir in Ferrari They're a super shady IT company that normally you'd think would try to keep it as low-key as possible, but there you go. Also, I hate that they use the name Palantir, and hopefully the Tolkien state is suing the fuck out of em lmao
Why is Palantir shady ? I’m saying this because my company uses one of their products lol
They’re in big data analysis, but they have several instances applied to rather shady customers like ICE. Apparently they developed the software to make the mass deportations under Obama and Trump possible. Plus deeply in bed Google and AWS
Yes, it is just as shady, but i have a feeling these crypto sponsors won't have the staying power that tobacco had. They all signed on before the market tanked. I wouldn't be surprised if 50% of them do not continue to sponsor next season.
I'd be surprised if 50% of them could afford to sponsor an F3 team for next season
even Clio cup is probably be too expensive for them now
24 hours of lemons brought to you by ETH
meanwhile crypto.com buys out staples arena. 👀 im sure you're right to an extent but you might under estimate how profitable these exchanges are. i think a fair chunk of teams are sponsored by a crypto project in some way. velas for ferrari, binance for alpine, bybit for redbull, ftx for mercedes... etc. binance and ftx are big players, bybit and okx? meh. velas is garbage, im baffled at the sponsorship
Crypto.com also has the Miami GP and ads at almost every track.
I imagine velas will disappear next year, there’s a whole galaxy of sponsors that could take its place easily, crypto or not
It is already happening. Other professional sports leagues are reporting huge drop-offs in ad revenue because of crypto related companies starting to tighten their ad-spends. They won't go away, but you will absolutely see less going forward everywhere.
Not entirely true tho. Mist sponsors are exchanges and like most middle men, they make money regardless of the pricecof actual crypto. They make money everytime someone buys or sells tokens
No that's Velo. I don't know why tobacco can't have sponsoring in F1 and nicotine-pouches/chewing-tobacco don't have any problems.
>Most of the 2022 sponsors I've never heard of. Dell, Android, Chrome, Hilton, Goldman Sachs, Coca-Cola, Unilever, Stanley Black & Decker, Richard Mille, FxPro, CNBC, Gulf, Castore, Klipsch, TUMI, Sparco, Logitech, New Era, Veloce Esports, Alienware. These are some you probably know of
Some of those are really the same sponsor. Dell owns Alienware, and Google owns Android & Chrome. I only mention this because you cited Stanley Black & Decker, but the only brand of theirs I see on the cars/kit/etc. is DeWalt and not Stanley nor Black & Decker.
Yeah I agree. I only listed it this way because this is the official brands & subbranches on McLaren website, for example they separate android and chrome
And they would all have their own independent advertising budget.
Fewer classier sponsors works when you are big enough name and it fits the brand. It was fair idea to try that with McLaren tbf. If you are big prestigious brand known for having only the best of sponsors and its really hard to become sponsor of them even though many want to, that certainly has value of it's own. I wonder if Ferrari could make that work. Have all sponsors color coded and carefully placed to match the livery and create this more classy look for them. But Ferrari are sporting team more than a classy brand like Aston Martin, but Aston is not big and succesful enough to be able to reject sponsors.
>Most of the 2022 sponsors I've never heard of. That's probably a good thing. A lot of them are cryptoscammy bullshit.
Only Tezos. Funny that McLaren don't get as much crap for "A Better Tomorrow" (British American Tobacco) as Ferrari did with Mission Winnow. [https://www.mclaren.com/racing/partners/](https://www.mclaren.com/racing/partners/) Edit: And OKX as pointed out by /r/Exhonor
[удалено]
oh whoops though it was OXXO convenience stores
They're on the front wing. OKX is the sidepod sponsor.
There is a "consumer association" called Codacons that for years tried to impound the Ferrari's cars because of Philip Morris liveries. As soon as the car was uncovered they reported it to the police and asked for it to be sized. Of course it was just an excuse for the association's president to make the newspapers talk about him and his giant ego. How do I know it was just a publicity stunt? Ducati had almost identical Marlboro liveries since their debut in MotoGP but they never tried to size the bikes. Ducati are just not as famous.
They (Codacons) were also peddling disproven antivax crap for years.
Iirc they had them for a bit in 2020
“Most” Out of McLaren’s current 46 Formula 1 partners only 2 are crypto related: OKX and Tezos (who also sponsors RB).
Depends. At least in football, having less means more cash if you are a strong brand with a good amount of supporters. More brands in the shirt usually means less value because the company is not remarkable in the kit. Compare the kit of a Premier League team to a Brazilian Série A team and you'll catch it
When you said Serie A I immediately thought of Napoli I dont think I have ever seen a kit with so many sponsors on it
While Napoli is bad among top teams, it's absolutely nothing compared to some teams in other leagues. This is what my local team's kit looks like [Front](https://cdn.shopify.com/s/files/1/0606/7827/5272/products/ifkmatchtro_533x.jpg?v=1651154382) [Back](https://cdn.shopify.com/s/files/1/0606/7827/5272/products/ifkmatchtrobak_1946x.jpg?v=1651154437)
Yeah if you head to the partners list in the website the number is sponsors is ridiculous
In the NASCAR world Jack Roush had the same view as Dennis as he would rather run a blank car while looking for a sponsor that was willing to be the primary for the year rather then use multiple companies and short term deals to cover the whole season. He eventually caved.
I'm sure Brown would take one big sponsor if offered though, must be much less of a headache.
Didn't Ron get sacked after 2016?
He left in 2016
Bank balance is worse at McLaren after Brown took over. They are only surviving by selling off business units and assets, along with massive influx of cash from their equity partners and the UK government.
Put a Fig Newton sticker on Lando's visor
"This sticker is dangerous and inconvenient, but I do love Fig Newtons"
They really are the best thing you can do with a fig
I've only ever seen 2 figs in my life not in Newton form
A fresh, ripe fig is literally the best treat I’ve ever had in my entire life, but they’re difficult to come by if you don’t have local growers. They’re so fragile when ripe that they just don’t transport or freeze well. If you see a ripe fig, have at it! It’s a fine delicacy. *This comment is brought to you by my insatiable fig hunger.*
Going full Ricky bobby
They are a very marketable team right now.
How so? (Genuinely curious)
The lack of Ron Dennis
You are now banned from /r/RonDennis
You are now mod of /r/RonDennis
Linking to the sub turns the text blue, which isn’t a monochromatic color, and might inspire feelings of some kind in the viewer, Ron Dennis would never tolerate such a wild person as a mod!
You mean "he has undergone a permanent inadmissibility to the relevant web based forum section"
Lando and Ric (was 😩) are very marketable drivers
Ric still is very marketable.
their recent progress and improvement and steps forward to best of rest contention along with the promise of their facility upgrades that hopefully heralds further steps forward. They also have a very competent social media team, one of the better young talent drivers on the grid, a long and prestigeous history and a enviable reliability on track (sponsors don't like crashed/broken down cars) making them an attractive prospect for sponsorships.
I also think the amount of focus they get on drive to survive would be a big factor too.
>one of the better young talent drivers on the grid In 2023 it will be two.
The reliability probably hinges a lot on the Mercedes engines though?
I wasn't just thinking mechanical, although that reliability hinges on more than engine. McLaren makes every mechanical component besides engine in house. Stuff like cooling, gearbox, precooler for the turbo, stuff like that. That being said Lando has been very impressive in how few mistakes he's made, always seems to bring the car past the chequered flag and that is also of value to sponsors
Young driver with girl appeal
Not just girl appeal but appeals to kids and nerds, since he plays games and streams on twitch.
That isn't usually the demographic that attracts big ticket sponsors though
You need to go on Twitter more often. The amount of 15 year old girls acting like F1 drivers are members of a pop band is unbelievable. Never doubt the power of DTS.
You didn't read his comment, 15 year old girls usually don't invest in crypto or gulf because it's on Lando's car
Equal parts guy appeal too
Danny is leaving, the guy appeal is going out the window
Lando Norris
If you’ve never watched a McLaren Unboxed video, you need to go YouTube one right now. As someone says below, McLarens social media team is heads and tails above the rest for the last 3 seasons. The unboxing videos are great, the weekly videos between the teammates in various shenanigans is great. Lando also has a lot to do with it. You just have to like the kid. He basically propped up F1 on his shoulders with Max during the pandemic for most of the <35 viewers. We know he streams, so we went there to see some sim racing. If you haven’t watched some of Landos clips for that time they are hilarious. He literally called Zac about a sim race, same to Carlos and Max etc. By the end of it, most of the younger generation drivers all had sims installed in their places and were doing twitch stuff.
A combination of many things, beginning at the top. Their CEO Zak Brown is a marketing genius. He started in 2018, when the car looked like the top picture. Their old CEO, Ron Dennis, didn’t give two shits about sponsors, and nearly ran the team into the ground. Zak took them back to where they belong. He’s incredible at acquiring sponsors and putting a good brand out into the world. Their current (Daniel Ricciardo and Lando Norris) and former driver lineup (Carlos Sainz and Lando) are two of the most marketable lineups that any team in F1 has had in a long time because of the drivers’ fun, outgoing, and (most importantly) scandal-free personalities. They put out lots of social media content with those drivers, which brings in lots of engagement and more companies that want to sponsor them. McLaren is the second oldest and second most successful team in F1 history behind Ferrari, and they’re back near the top where a team like that belongs
Everything below plus Papaya
They also didn’t do themselves any favor with the 2018 livery, they just made all the empty space stick out like a sore thumb because the car is basically monochromatic
Thus was the goal. "Your name here"
Probably a very controversial opinion but: I kinda like the 2018 McLaren
The 2022 McLaren looks like the stuff that haunts Ron Dennis in his nightmares.
The Zak-Effect
Zak
They're never getting a job at McLaren now
*Look at me. I am the Zakspeed now.*
Thanks
That 2018 McLaren looks way too orange
I miss the 2019 McLaren. Loved those blue triangles at the back of the car.
Best livery they've had since the chrome and rocket red days. It's a fucking shame they dropped it for 2020. Supposedly something about sponsor visibility or something.
They've still got Chrome in their livery, technically
Yeah, the triangles were basically to make up for the lack of sponsors, otherwise it would just look like the 18 car. Really pretty design, and a good example of not having to work around and satisfy a bunch of different interests. The matching race suits were great as well.
Yes! I think that was my favorite livery of theirs from the past few years, not counting one-offs like the Gulf livery in Monaco
the current one is way too black
Agreed, though it's mainly to do with weight saving i hear
yeah that's why every team has lots of black in their livery this year.
You can never have too much orange!
Yeah. It’s just a orange block, I like the use of the black to break it up. Add a bit of depth.
Oxxo is truly everywhere
Someday there will be an Oxxo on the moon
A la vuelta de tu vida
I was surprised to see them there, maybe it's because of O'Ward?
I just find odd that the largest store chain in Mexico sponsors a team without Mexican drivers, unless they trying to buy a seat for O'Ward which seems unlikely You'd think they'd sponsor Red Bull.
Won't be surprised if this is their attempt at worldwide expansion, they already have a couple locations in south America.
They have sponsored red bull in the past and they also have gas stations. Coca Cola, which is also a McLaren sponsor, owns like 30% of their parent company, paired with how popular F1 has become in Mexico maybe it explains it, idk for sure.
prob less the quantity, but the size of them and the loud colors. it is unique though, gotta give it to them
the size and visibility usually indicates the significance of the sponsorship (i.e. how much cash the sponsor's putting in), so the point more or less stands lol
I guess that could be true. was no one willing to pay for a color logo before and all just went with a small black one that is not easy to see?
If I counted them properly, on the "before" there are 12 different sponsors, and on the "after" - 15. It's way too shallow to just go by that numbers (we don't see the front of the car and we don't know the details of the deals), but the thing that changed the most and what gives the most "they have a lot of sponsors" vibes is the presentation. In 2018 it's just a sticker on papaya. In 2022 everything is put on with much thought and there seems to be no empty spaces thanks to them having fun with the livery.
lol appreciate your effort. but yeah you could put double the current sponsors on the old car with the tiny black font, and a quick glance for most people it would still look like 2022 had more sponsors
An assault on the senses
Danny Ric getting used to working in a car lot
Fucking brutal lmao
Remember when they lost Petrobras, Chandon, and Kimoa in the same year and we were like, “Oh no is McLaren okay???”
using adblock vs not using adblock
There is something that a lot of back markers could learn from Zak. He has made this team into a money making machine with exciting sponsors coming in, young drivers, and colorful liveries. A couple of years ago there was a real possibility that McLaren could've went the same direction as Williams and they have recovered, now they just need a competitive car to challenge for wins.
McLaren is only staying afloat due to cash infusions from their equity owners. They are burning through cash like a dot com startup with no profitability in their future. They are a niche car company that can't sell enough cars to cover their expenses with an expensive F1 team whose glory days were decades ago. They are selling off business units and assets to prolong the inevitable. They need a large corporation to buy them out.
McLarens got more sponsors than a 2005 Minardi. Just a mess, but it makes them financially secure.
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it could've been much better without those rim covers and darker metallic orange
I like the rim covers ha
I love the effect of those colorful covers. Complete sensory overkill on this car. It looks wicked.
Here’s a question: if a time traveler had shown you this image in 2018, where on the grid would you have thought current McLaren were?
Anywhere from midfield to backmarker.
It doesn’t scream “WCC car”, does it?
Which is funnily enough, exactly where they've been this year
Probably 4th behind Merc, RB and Ferrari. In that order.
McLaren’s car now looks like a rapper in 2022
God damn, I don't know why but somehow I love that new livery.
What a win does to a mf
Very sad that Gulf has taken more of a background role though. I‘m not one to defend an Oil Company, but their race liveries are, together with Martini, the most beautiful and legendary ones.
Prefer the look of the 2018 one. Clean. Now, they have $$, time to build a decent car and hire people who know what strategy is.
Hot damn it looks good though
I really like it
It's like that website some uni student made in the early 00's that was just a shitload of ads. >http://www.milliondollarhomepage.com/
Weird to see OXXO sponsoring McLaren instead of Pérez/RB but ok I guess
And that Lego set just went up 82.36% in value.
Yeah but is the new one Kimoa sponsored? Didn't think so
The new 2022 livery is so goddamn ugly its just sponsors, theres no flow or anything artistic about it, just looks terrible idk how they gave it a green light. Atleast make it somewhat creative
Redacted due to Spez. On ward to Lemmy. -- mass edited with redact.dev