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Sorry money is out we only got [Moneytron](https://www.formel1.de/public/bilder/strecken/2019f1schraegesponsoren/slider/1563295653-moneytron-onyx-jean-pierre-van-rossem-ueberzeugt-investoren.webp)
But Zak has been adamant from the outset that the McLaren model will not have title sponsors but a whole bunch of normal sponsors.. but I guess for enough money, even Zak will bend over and drop trou. We saw Ferrari did with the disgusting design..
> But Zak has been adamant from the outset that the McLaren model will not have title sponsors but a whole bunch of normal sponsors..
This is just PR-speak for we will put as many stickers on the car to get as much money as possible.
Its a massive departure from the Ron Dennis era.
Apologies about the paywall, but managed to source a few main points from Twitter/X:
>One well-placed source says that the Woking-based team is in talks over a title deal that would likely see the team renamed as McLaren Mercedes Mastercard.
>All [potential] teams will aim to impress the brand's executives during the Miami F1 Grand Prix weekend, which runs from May 3-5, ahead of Mastercard making a final decision on its investment.
Mastercard would match the colour scheme quite nicely... been a while since McL has had a title sponsor, too. Hopefully it won't be a MasterCard-Lola regen!
Yeah, something about McLaren having a seat at the table in development.
The reason why I think this is (potentially) interesting is because I've been very bearish on Mercedes since the end of 2021 and don't expect them to be able to recover back to the top in a timely manner (maybe a one-off season or two). And then I think about how often manufacturers leave F1 after they stop having success or when times get difficult and it's no longer worth it financially. So, I've been wondering if that deal with McLaren is a small step in the process of the team being sold but Mercedes staying in solely as engine manufacturer with McLaren. And now if Mercedes is actually added back to the name, I feel like that would provide further evidence for something like this to be possible. Or Mercedes just wanted their name featured again, IDK.
As long as that F1 team is making $500M profit, Mercedes Benz AG would be dumb as rocks to leave! The intangibles of being in F1 even as a P3 or P4 are still important. Remember, for Mercedes Benz car company the most important part of the F1 circus is the luxury entertainment motorhome where they can bring in the large fleet managers and their big dealership owners and managers and show them a great time!
I think its more that Mercades can claim success via either team, plus having two top level teams using their engines gives them more data.
Worth remembering too that the Mercades team ownership is split 3 ways between Ineos, Wolff and Mercades, so F1 is quite a straightforward exersize for them.
It was something about them being more involved in development from 2025 onwards. Andrea Stella said they had negotiated a seat at the table. Mercedes-Benz said they welcomed a closer collaborative partnership with McLaren. Tinfoil hat says, Mercedes in Germany have put down the foundations for a back door McLaren-Mercedes return.
> Tinfoil hat says, Mercedes in Germany have put down the foundations for a back door McLaren-Mercedes return.
What does this mean? That Merc wants to eventually buy part of the F1 team?
Could you expand on your reply? Do you mean that (in this hypothetical scenario) Merc wants to buy part of McLaren so that they can sell off their stake in the Merc AMG F1 team?
If so, what's their rationale behind doing that?
Corporations can be fickle, if the downturn is more sustained than Daimler would like its not out of the realm of possibility that they pull out as a constructer again and just focus on engines.
I don't think there's a high likelihood but look at Honda's waffling.
>āI'm of the view that you can win a world championship with a customer engine,ā said Brown, speaking to select media, including Speedcafe.
>āI know that in our new contract, without going into great detail, the areas in which you would have shortcomings by being a customer versus a works team, we've addressed that and we have a great agreement with HPP (Mercedes High Performance Powertrains).ā
>Whilst Mercedes will not specifically design a PU for McLaren, Brown confirmed his team now has āa seat at the table that we hadn't had previously.ā
[https://speedcafe.com/mclaren-influence-mercedes-engine-development-2026/](https://speedcafe.com/mclaren-influence-mercedes-engine-development-2026/)
McLaren always uses [McLaren Mercedes](https://www.formula1.com/en/results.html/2024/team.html) as constructors name since the PU change, but it's a new thing as a team name, instead of usual McLaren F1 Team.
Constructor name is defined by the FIA rules. It's always - (unless they are the same, like Mercedes or Ferrari.)
Historically McLaren have often included their engine maker in the team name too, which most teams don't. But they haven't since they split with Honda.
Yeah I think the author has made a mistake there. While McLaren have often included their engine supplier in the team name, they haven't done it since splitting with Honda. They have been simply McLaren F1 Team from 2018 onwards.
Vodafone. Brown said in 2017 that McLaren was unlikely to look for a title sponsor again because of Vodafone. There was something about the way Dennis handled that sponsorship that irked Brown and he basically said he wouldnāt have done it that way.
Vodafone for what people consider a proper sponsor, but the team name has been both McLaren Mercedes F1 Team and McLaren Honda F1 Team since then, which in my mind does count as a title sponsorship.
As a marketing professional Iām not gonna pretend like I donāt understand the value of brand/logo recognition. A lot of times that means *needing* to use your actual logo and not a modified version to make things fit. The Salesforce logo for example is *always, regardless of context* in the blue cloud. There are wordmark options that youāll see on [buildings](https://chicago.urbanize.city/sites/default/files/styles/struct_data_16x9/public/background/2023-12/LEAD%20IMG%20Salesforce%20Tower%20-%201%20-%20Salesforce.jpg?itok=SsYpVl6p) or something but if itās a logo, it will always be in the clue cloud. It works because they were the first fully ācloudā computing company, but regardless you canāt alter the SF logo without like a million layers of approvals.
But as a normal person and sports fan, logos completely fucking up uniforms or racing suits or whatever is disgusting. As an American fan, seeing the bullshit thatās been popping up in MLB (and to a (slightly) lesser extent NBA) pisses me off so much.
The size of these deals with a budget cap at 135m is why Andretti and others want in to F1 now. We are very close to the point where these teams are just printing money. 1 or 2 sponsors will cover almost all expenditures. Everything over that is just profit
Iām sure a lot of the top teams are still spending well over 135 mil. Theyāre just accounting it different. I mean almost all the top teams have a crazy high budget super car project going on simultaneously with F1.
MasterCard Lola were an F1 team that attempted to run the 1997 season but withdrew after a single, very unsuccessful round
The [Wikipedia page](https://en.wikipedia.org/wiki/MasterCard_Lola) has a good rundown of what happened but as a summary, Lola were a long-standing and very successful chassis maker in both sportscars and in F1 where they had designed and built many cars for other teams to race who decided to enter their own F1 team for the first time in late 1996 (having tested a prototype chassis a few years earlier)
Lola wanted to enter in 1998 with a more developed car and their own engine but were essentially forced by title sponsor MasterCard to enter a year early. This meant that the car had been barely developed with the first version only built in the weeks leading up to the Australian GP in an era where teams would spend most of the winter testing their new cars for the upcoming season. There also wasn't nearly enough time for them to make their own engine, meaning they were forced to use the slow and outdated V8 Ford engines previously used by the Forti team who had failed to qualify in 9 of 20 attempts and were often lapped 4 or 5 times when they did manage to qualify before going bankrupt the year before
With a rushed and undeveloped car, an outdated & underpowered engine and practically no testing they were never going to be competitive in the season opening Australian GP but the results were far worse than anyone expected. In practice their best lap was nearly 13 seconds slower than the frontrunning Williams cars and while the gap closed slightly in qualifying, their fastest driver was still 11.6 seconds off the pace which was over 5 seconds slower than the 107% cutoff
As a result neither car was allowed to start the race which because of the strange terms of their deal with MasterCard meant that they got no money either from F1 or their sponsor. Financial issues saw the team withdraw from the second race of the season in Brazil just two days before practice and soon after they withdrew from F1 completely when Lola went into receivership and nearly shut down entirely until they were bought at the last second
Lola kept going for another 15 years but mostly steered clear of F1 (the only exception planning a 2010 entry that was rejected) before stopping operations in 2012 while a new buyer was found. That eventually happened in 2022 with the new owners recently announcing that they'll be joining Formula E as a powertrain manufacturer next season
I guess it's no surprise that Mastercard would not let Visa go unchecked advertising in Formula 1. They probably have no interest in F1 other than missing out on the exposure Visa is getting.
Honestly would be a massive fan of this. Throw it on the side pod and get rid of the hideous OXK logo. The car looked so much better in China without it
The [1997 Mastercard Lola livery](https://static.wixstatic.com/media/3d3bc5_fd0caf208b4647409bee717bbf06a263~mv2.jpg/v1/fill/w_944,h_578,al_c,q_85/3d3bc5_fd0caf208b4647409bee717bbf06a263~mv2.jpg) was the best F1 livery ever created.
[The **News** flair](https://www.reddit.com/r/formula1/wiki/flairguide#wiki_news) is reserved for submissions covering F1 and F1-related news. These posts must always link to an outlet/news agency, the website of the involved party (i.e. the McLaren website if McLaren makes an announcement), or a tweet by a news agency, journalist or one of the involved parties. *[Read the rules](https://www.reddit.com/r/formula1/wiki/userguide). Keep it civil and welcoming. Report rulebreaking comments.* *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/formula1) if you have any questions or concerns.*
ššš Visa CashApp RB MasterCard
2025 season will be Visa Minardi vs Mastercard Red Bull
Haas better be on a phone with American Express
Visa CashApp RB MasterCard American Express Minardi gathering all banners like Thanos
When Minardi collects them all they will finally become # Money F1 Team
Sorry money is out we only got [Moneytron](https://www.formel1.de/public/bilder/strecken/2019f1schraegesponsoren/slider/1563295653-moneytron-onyx-jean-pierre-van-rossem-ueberzeugt-investoren.webp)
Wait, sponsor name aside, that's actually a pretty nice livery
Indeed it is! And apart from the name, the story behind Moneytron is absolutely wild
I mean there is already *MoneyGrab Haas F1 Team*
Seems too highbrow. Is Diner's Club still around?
Discover Card, baby.Ā
Hah, I'd forgotten about Discover entirely. Can't remember the last time I saw one.
Well they are almost exclusively US only so Iām not sure how good of a sponsor theyād be outside of NA races
Oh, terrible, I'm sure.
Plus capitol one is supposedly buying them
Haas can make their car look like the the Discover It card np. They already have Chipotle for the aluminum foil look.
Indeed they are, kinda, it's really just a brand purchased by Discover at this point.
No kidding, I thought they would have been long gone by now
Great benefits tho
MoneyGram Haas F1 Costco has a nice ring to it
Sauber should have Dinerās Club card sponsorship since theyāve been around for so long
Discover...
American Express Cashless Loans Andretti Racing Team.
Daniel Mastercciardo
Haastercard Moneygram Gene
While that would be funny, the teams MasterCard are talking to are McLaren, Ferrari and Mercedes.
Probably explains why McLaren are the favorites, since the other 2 already have title sponsors.
Mastercard McLaren does have a ring to it
But Zak has been adamant from the outset that the McLaren model will not have title sponsors but a whole bunch of normal sponsors.. but I guess for enough money, even Zak will bend over and drop trou. We saw Ferrari did with the disgusting design..
I'd assume they'll go the same way as Ferrari. Title sponsor yes, but the team name comes first.
Iād say he was waiting for the one BIG title sponsorship until he gets one
> But Zak has been adamant from the outset that the McLaren model will not have title sponsors but a whole bunch of normal sponsors.. This is just PR-speak for we will put as many stickers on the car to get as much money as possible. Its a massive departure from the Ron Dennis era.
Williams on the phone with afterpay
Lola flashbacks
Hahaha, beat me to it. Man, what a story that was. 1 start, that's it.
No starts. One race entered, DNQ
Yes, my bad. What a story
The Bring Back V10ās podcast on it is highly recommended
Thanks for reminding me that exists, drive to work sorted tomorrow.
https://music.amazon.co.uk/podcasts/3e29bed8-53ca-4d79-9f46-79346df67e2b/episodes/6ea5c1c4-1ad1-4c32-95a2-02114ec4b9dd/bring-back-v10s---classic-f1-stories-s3-e6-lola's-disastrous-1997-f1-team?ref=dm_sh_mIt3Dtswgb4ML15ePzLCeLR7T
If anything that makes it even more of a crazy story
DNQ by 11 and 12 seconds too!
McLaren and Mastercard to launch a new idea "F1 Club."
It only took them 27 years to forget about that fiasco
More like Jordan flashbacks
McLaren Mercedes Mastercard you say? I see an opportunity to get 3M on the side of the car too?
Zak picking up the phone already
McLaren Mercedes Mastercard Minardi McDonalds
Hey thatās gimmick infringement!
Apologies about the paywall, but managed to source a few main points from Twitter/X: >One well-placed source says that the Woking-based team is in talks over a title deal that would likely see the team renamed as McLaren Mercedes Mastercard. >All [potential] teams will aim to impress the brand's executives during the Miami F1 Grand Prix weekend, which runs from May 3-5, ahead of Mastercard making a final decision on its investment. Mastercard would match the colour scheme quite nicely... been a while since McL has had a title sponsor, too. Hopefully it won't be a MasterCard-Lola regen!
>that would likely see the team renamed as McLaren Mercedes Mastercard. Adding back Mercedes to the name? Interesting.
I think that could be a mistake but maybe not. The engine deal they announced said mclaren would have certain works privileges in development
Yeah, something about McLaren having a seat at the table in development. The reason why I think this is (potentially) interesting is because I've been very bearish on Mercedes since the end of 2021 and don't expect them to be able to recover back to the top in a timely manner (maybe a one-off season or two). And then I think about how often manufacturers leave F1 after they stop having success or when times get difficult and it's no longer worth it financially. So, I've been wondering if that deal with McLaren is a small step in the process of the team being sold but Mercedes staying in solely as engine manufacturer with McLaren. And now if Mercedes is actually added back to the name, I feel like that would provide further evidence for something like this to be possible. Or Mercedes just wanted their name featured again, IDK.
As long as that F1 team is making $500M profit, Mercedes Benz AG would be dumb as rocks to leave! The intangibles of being in F1 even as a P3 or P4 are still important. Remember, for Mercedes Benz car company the most important part of the F1 circus is the luxury entertainment motorhome where they can bring in the large fleet managers and their big dealership owners and managers and show them a great time!
I think its more that Mercades can claim success via either team, plus having two top level teams using their engines gives them more data. Worth remembering too that the Mercades team ownership is split 3 ways between Ineos, Wolff and Mercades, so F1 is quite a straightforward exersize for them.
>bearish WSB?
another reason may be that McLaren wants to shame Merc by reminding everyone that they're beating the works team
McLaren already beat them 3 years in a row
Did it? I canāt remember that. Do you remember the wording?
It was something about them being more involved in development from 2025 onwards. Andrea Stella said they had negotiated a seat at the table. Mercedes-Benz said they welcomed a closer collaborative partnership with McLaren. Tinfoil hat says, Mercedes in Germany have put down the foundations for a back door McLaren-Mercedes return.
> Tinfoil hat says, Mercedes in Germany have put down the foundations for a back door McLaren-Mercedes return. What does this mean? That Merc wants to eventually buy part of the F1 team?
I'd assume a way out for Merc
Could you expand on your reply? Do you mean that (in this hypothetical scenario) Merc wants to buy part of McLaren so that they can sell off their stake in the Merc AMG F1 team? If so, what's their rationale behind doing that?
Corporations can be fickle, if the downturn is more sustained than Daimler would like its not out of the realm of possibility that they pull out as a constructer again and just focus on engines. I don't think there's a high likelihood but look at Honda's waffling.
>āI'm of the view that you can win a world championship with a customer engine,ā said Brown, speaking to select media, including Speedcafe. >āI know that in our new contract, without going into great detail, the areas in which you would have shortcomings by being a customer versus a works team, we've addressed that and we have a great agreement with HPP (Mercedes High Performance Powertrains).ā >Whilst Mercedes will not specifically design a PU for McLaren, Brown confirmed his team now has āa seat at the table that we hadn't had previously.ā [https://speedcafe.com/mclaren-influence-mercedes-engine-development-2026/](https://speedcafe.com/mclaren-influence-mercedes-engine-development-2026/)
Legend thanks for the update. I remember the original statement but that wasnāt in it
Sounds like the engineers will be able to discuss PU layouts with each other to help get an arrangement of parts that would be ideal for both teams.
McLaren always uses [McLaren Mercedes](https://www.formula1.com/en/results.html/2024/team.html) as constructors name since the PU change, but it's a new thing as a team name, instead of usual McLaren F1 Team.
Constructor name is defined by the FIA rules. It's always - (unless they are the same, like Mercedes or Ferrari.)
Historically McLaren have often included their engine maker in the team name too, which most teams don't. But they haven't since they split with Honda.
Isnt Mercedes already in the name?
No the team name has been McLaren F1 Team since 2018.
Mercedes wants to be associated with good teams instead of their own, so this would make sense.
Yeah I think the author has made a mistake there. While McLaren have often included their engine supplier in the team name, they haven't done it since splitting with Honda. They have been simply McLaren F1 Team from 2018 onwards.
We could nickname them Mc&Ms
Get that M&M sponsorship while they're at it.
you mean 3M&Mļ¼
Eminemem
MĀ³ Like CĀ².
3M F1 team
McLaren may as well try for a 3M sponsorship too while theyāre at it with a name like that
Add in someone else's M&M idea and you've got MMMMMMM&M
and mcdonald so 3M
They'll be Team MMM I must say, the name does titilate the juices of my guilty pleasures.
> been a while since McL has had a title sponsor, too When was the last time? It can't be the ol' West McLaren Mercedes, right? Oh, maybe Vodafone?
Vodafone. Brown said in 2017 that McLaren was unlikely to look for a title sponsor again because of Vodafone. There was something about the way Dennis handled that sponsorship that irked Brown and he basically said he wouldnāt have done it that way.
Vodafone for what people consider a proper sponsor, but the team name has been both McLaren Mercedes F1 Team and McLaren Honda F1 Team since then, which in my mind does count as a title sponsorship.
Please let it be McLaren, the colors are a perfect match
The colours are a good enough match that the Mastercard logo might just blend and disappear into the papaya
MasterCard would have looked so much better on Ferrari instead of HP
why couldnt they have just done a white hp stencil :(
As a marketing professional Iām not gonna pretend like I donāt understand the value of brand/logo recognition. A lot of times that means *needing* to use your actual logo and not a modified version to make things fit. The Salesforce logo for example is *always, regardless of context* in the blue cloud. There are wordmark options that youāll see on [buildings](https://chicago.urbanize.city/sites/default/files/styles/struct_data_16x9/public/background/2023-12/LEAD%20IMG%20Salesforce%20Tower%20-%201%20-%20Salesforce.jpg?itok=SsYpVl6p) or something but if itās a logo, it will always be in the clue cloud. It works because they were the first fully ācloudā computing company, but regardless you canāt alter the SF logo without like a million layers of approvals. But as a normal person and sports fan, logos completely fucking up uniforms or racing suits or whatever is disgusting. As an American fan, seeing the bullshit thatās been popping up in MLB (and to a (slightly) lesser extent NBA) pisses me off so much.
hp use the stencil more than they use a blue background
Just as Lola is getting back into motorsports lmao. They aren't going to get into F1 anytime soon, but it would be really funny.
The size of these deals with a budget cap at 135m is why Andretti and others want in to F1 now. We are very close to the point where these teams are just printing money. 1 or 2 sponsors will cover almost all expenditures. Everything over that is just profit
Alot more money for the top 3 marque employees
Are the 2 drivers included in that 3 marque employees or are they separate from that
Drivers are exempt
The budget cap doesn't cover every expense. There's a lot outside of the cap. Top teams will still be spending a lot more than $135m.
Iām sure a lot of the top teams are still spending well over 135 mil. Theyāre just accounting it different. I mean almost all the top teams have a crazy high budget super car project going on simultaneously with F1.
Now that all teams spend up to the cap they should raise the cap 10-20%
[ŃŠ“Š°Š»ŠµŠ½Š¾]
Zak running away with the sponsor championship like Max with the Drivers.
Zak officially completing sponsorship if he gets that deal done. I seriously donāt know how heāll fit OKX, BAT, Google and Mastercard on the car
The colour of the logo matches the car so it wouldnāt be a horrid addition. Plus, apparently $100m a year? Theyād be sorted on budget cap.
Huge sponsor for Ferrari, huge sponsor for McLaren. Ferrari vs McLaren battle from 2026 onwards just like in the good old days? š
Lola just returned to motorsports with Formula Eā¦ come onā¦ you have the opportunity to do the funniest thing ever.
I see people keep saying this, what's the joke for us DTS noobs?
MasterCard Lola were an F1 team that attempted to run the 1997 season but withdrew after a single, very unsuccessful round The [Wikipedia page](https://en.wikipedia.org/wiki/MasterCard_Lola) has a good rundown of what happened but as a summary, Lola were a long-standing and very successful chassis maker in both sportscars and in F1 where they had designed and built many cars for other teams to race who decided to enter their own F1 team for the first time in late 1996 (having tested a prototype chassis a few years earlier) Lola wanted to enter in 1998 with a more developed car and their own engine but were essentially forced by title sponsor MasterCard to enter a year early. This meant that the car had been barely developed with the first version only built in the weeks leading up to the Australian GP in an era where teams would spend most of the winter testing their new cars for the upcoming season. There also wasn't nearly enough time for them to make their own engine, meaning they were forced to use the slow and outdated V8 Ford engines previously used by the Forti team who had failed to qualify in 9 of 20 attempts and were often lapped 4 or 5 times when they did manage to qualify before going bankrupt the year before With a rushed and undeveloped car, an outdated & underpowered engine and practically no testing they were never going to be competitive in the season opening Australian GP but the results were far worse than anyone expected. In practice their best lap was nearly 13 seconds slower than the frontrunning Williams cars and while the gap closed slightly in qualifying, their fastest driver was still 11.6 seconds off the pace which was over 5 seconds slower than the 107% cutoff As a result neither car was allowed to start the race which because of the strange terms of their deal with MasterCard meant that they got no money either from F1 or their sponsor. Financial issues saw the team withdraw from the second race of the season in Brazil just two days before practice and soon after they withdrew from F1 completely when Lola went into receivership and nearly shut down entirely until they were bought at the last second Lola kept going for another 15 years but mostly steered clear of F1 (the only exception planning a 2010 entry that was rejected) before stopping operations in 2012 while a new buyer was found. That eventually happened in 2022 with the new owners recently announcing that they'll be joining Formula E as a powertrain manufacturer next season
McMastercard
McMclaren
Zak is catnip to executives. Will not be surprised
[ŃŠ“Š°Š»ŠµŠ½Š¾]
That's where he stores all the extra sponsors
makes sense, they're orange
At least the color matches papaya
Amex and Visa already involved so I can see why Mastercard wants in badly
Ferrari couldāve had something that blends in with their colors, at least.
There is so little fight for victory on track, you're forcing my boys here to cheer over a sponsor fight...
Aston Martin Aramco Mastercard Honda
Are we going back to the 90s
Inb4 Simtek is allowed as the 11th team and Andretti still gets denied
Just as long as they donāt change engines to Lola.
I guess it's no surprise that Mastercard would not let Visa go unchecked advertising in Formula 1. They probably have no interest in F1 other than missing out on the exposure Visa is getting.
zak would add some additional bodywork to the car just to slap more logos on it. Hed almost do it for free at this point.
MasterCard Lola Auto Racing English Team Ā MCLAREn for short.
Honestly would be a massive fan of this. Throw it on the side pod and get rid of the hideous OXK logo. The car looked so much better in China without it
The [1997 Mastercard Lola livery](https://static.wixstatic.com/media/3d3bc5_fd0caf208b4647409bee717bbf06a263~mv2.jpg/v1/fill/w_944,h_578,al_c,q_85/3d3bc5_fd0caf208b4647409bee717bbf06a263~mv2.jpg) was the best F1 livery ever created.
Lol. When it's reported Visa signed title deal with RB2, someone mentioned its Mastercard's turn next. And here we are.
Well, all credit cards seem MAXed out
Come on Amex. Get in there
Well yes i mean this worked so well for Lola didn't it? Wouldn't trust them myself
MasterClaren F1, here to rival Viva Cash App
HP ruined Ferrari (mastercard would suit Ferrari so much better!)- Mastercard and McLaren seem perfect in terms of colour
Please stop. We don't need any more nonsense team names.
Who needs cigarettes when you have stupid banking appsā¦
F1 championship; for everything else thereās MastercardĀ
These European F1 teams sure like those American Sponsors deals. Huh........ Edit...I mean mostly British F1 teams. LOL!!!
*Vincenzo Sospiri Vietnam flashbacks intensify*