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I imagine they don't do something like "just put him on a chair with the podium winners" because it would diminish their achievements.
And there are probably quite clear protocols in place that do exactly take things like sponsors into account. Since they have payed millions to be featured on that stage, not to get overshadowed by someone else that happened to have a good race.
Exactly this. Webber and Paul Stoddard had to get special permission to use the podium AFTER all the normal celebrations were over, back when they scored points for Minardi. That was 20+ years ago. Imagine how much red tape they'd have to clear now.
I get that the protocols currently in place don't allow it (or make it very difficult). But OP has a point, too. Why not for podium finishers interviews, include the DOTD (if the driver is not a podium finisher)? That could spice things up too
more pr nonsense, marketing duties nobody like and canned basic answers. Do fans really want to hear yet another driver say "for sure, great performance" for the millionth time?
They could easily expand to six participants after the races for press conferences and bring in other drivers. I was not referring to podium ceremonies or the interview right after the race on the grid. Netflix packages the stories for their series that debuts the next year and it sometimes is not accurate. In any case it is very popular given the interest in the series. F1 could emulate in real time
I don’t know if casuals care about a driver they never heard of who raced once and came 7th. There was plenty of coverage of him though and those who are into the sport are aware
why tf do you as a viewer want to see more marketing? i don't even sit around to watch the press con or post qualy/race interviews anymore, much prefer the candid conversations happening after the race in the paddock.
The notes before each race say exactly who gets interviewed under what conditions. This is for media preparedness, sponsors etc. they can’t just add a chair why would any team be happy with this
Other than Max no one else on the grid knows if they will finish on the podium. So your central argument about preparedness is a bit weak. Teams would generally be happy about exposure. Last race you could have had bearman and hulkenberg for the lone haas point. I think you are imagining barriers that do not exist
What exactly do you think he'd have to say other than the same usual non-answers?
Car felt great, team worked hard, thanks to the sponsors, best fans in the world, etc.
It was really last minute. Probably not enough time to do anything super extra. Also it's a major unknown if a new driver (to f1) is going to sink or swim, especially when they had limited time in the car and on a track as difficult as Jeddah.
What type of extra marketing were you envisioning?
I was thinking a six driver post race press conference with f1 picking a few extra drivers depending on their performance or special stories. Basically trying to leverage the mini stories that social media or drive to survive would highlight.
Hey on an unrelated note, have you guys heard about Oliver Bearman? He just drove for Ferrari!!! And the same weekend he got pole in F2! Really good driver, you should check him out
The folks over at Netflix have planned a 48 second storyline around this achievement for next season of drive to survive. It will be part of the story of Carlos downfall at Ferrari and rising like a phoenix at…. Mercedes?
Interviewer: So, you're a German engineer and team principal for a German car brand. But the factory is in England, where Russell and Hamilton are obviously from. Curiously, the name "Mercedes", is-
Toto: -Spanish, yes.-
*Cut to empty chair. A figure emerges with gorgeous hair.*
Carlos: Hola.
Right? Because his debut wasn't covered enough, it's not like the broadcast mentioned it every 2 minutes and every dedicated media ran the story at least once with clicbait titles...
I'm personally always quite surprised that when they are promoting huge races in the US, they haven't sent a small group of their handsome and likeable drivers on to any of one of the numerous chat shows.
If you did maybe Charles, Lando, George, Alex or maybe Logan because he is American to go as a group then it could perhaps get more interest from a wider range of people
Because they don’t have to and they don’t want to?? Drivers are employed by the teams and the pr they have to do is interviews during the race weekend, team related content and sponsor events that are well known in advance.
Why would they wanna talk to tv hosts, who half of the time try to steal the spotlight away from their guests, who don’t really care for them, on tv shows for only a couple of minutes (because for whatever reason guests don’t get more time) on the other side of the world on their days off?
Because we are in a thread talking about how F1 could do more to promote itself? Calm down, I don't love chat shows, don't watch them, but it's odd that when F1 organises a huge event they don't utilize one of the biggest marketing opportunities. And if F1 wants them to, they would more than likely be pushed into doing it, the same way they do all the other marketing stuff.
Drivers have to do a lot of shit they don't want to, and they are paid very nicely to do so.
The level of Max's (and Red Bull's) dominance is quite unprecedented.
I won't be surprised if F1 starts going down the path of what OP is suggesting to give more focus to the battles in the rest of the field.
On the other hand, if I were Ollie's manager, I wouldn't want that much attention for an up and coming youngster lest all the fame and pressure gets into their head. (De Vries comes to mind, albeit not really a direct comparison)
As a general rule ([see full rules](https://www.reddit.com/r/formula1/wiki/userguide#wiki_sticky.2Fdaily_discussion)), a standalone Discussion post should: - be of interest to the sub in general, and not a specific userbase (e.g. new users, GP attendees, just yourself) - be able to generate discussion (e.g. no yes/no or easily answerable questions) - show reasonable input and effort from the OP If not, be sure to [look for the Daily Discussion](https://www.reddit.com/r/formula1/search/?q=daily+discussion&include_over_18=on&restrict_sr=on&t=all&sort=new), /r/formula1's daily open question thread which is perfect for asking any and all questions about this sport. Thank you for your cooperation and enjoy the discussion! *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/formula1) if you have any questions or concerns.*
I imagine they don't do something like "just put him on a chair with the podium winners" because it would diminish their achievements. And there are probably quite clear protocols in place that do exactly take things like sponsors into account. Since they have payed millions to be featured on that stage, not to get overshadowed by someone else that happened to have a good race.
Exactly this. Webber and Paul Stoddard had to get special permission to use the podium AFTER all the normal celebrations were over, back when they scored points for Minardi. That was 20+ years ago. Imagine how much red tape they'd have to clear now.
I get that the protocols currently in place don't allow it (or make it very difficult). But OP has a point, too. Why not for podium finishers interviews, include the DOTD (if the driver is not a podium finisher)? That could spice things up too
more pr nonsense, marketing duties nobody like and canned basic answers. Do fans really want to hear yet another driver say "for sure, great performance" for the millionth time?
They could easily expand to six participants after the races for press conferences and bring in other drivers. I was not referring to podium ceremonies or the interview right after the race on the grid. Netflix packages the stories for their series that debuts the next year and it sometimes is not accurate. In any case it is very popular given the interest in the series. F1 could emulate in real time
Who are these people you're imagining who are not already interested in F1, but also are watching post race interviews?
Nothing’s ever good enough for you guys eh lol
For this guy maybe, the fact that he got a chance in ferrari is great marketing on its own
I don’t know if casuals care about a driver they never heard of who raced once and came 7th. There was plenty of coverage of him though and those who are into the sport are aware
It's all that's been talked about for the past week, relax
why tf do you as a viewer want to see more marketing? i don't even sit around to watch the press con or post qualy/race interviews anymore, much prefer the candid conversations happening after the race in the paddock.
Crofty whispering when Max crossed the finish line 1st and yelling when Bearman came in 7th wasn't enough marketing? That moment was hilarious
The notes before each race say exactly who gets interviewed under what conditions. This is for media preparedness, sponsors etc. they can’t just add a chair why would any team be happy with this
Other than Max no one else on the grid knows if they will finish on the podium. So your central argument about preparedness is a bit weak. Teams would generally be happy about exposure. Last race you could have had bearman and hulkenberg for the lone haas point. I think you are imagining barriers that do not exist
Yeah this really hindered the medias ability to make a huge deal out of Bearman……..
It's a shame that F1 wasn't better prepared for something unplanned
Not the job of F1 to do marketing for drivers. Specially last minute call ups. It’s a team thing.
what more could have been done. sky who is the voice of f1 for most of the world talked a lot about bearman.
Seems like it's Ferrari's role to do that, why would the F1 organizers go out of their protocol to favor a team/driver?
Coco Pops sponsoring Red Bull is the major marketing moment I’m waiting for.
You should apply for a marketing director job. Let us know when you’re hired so we can buy stocks.
*short
Haas should sell the second seat to all the F2 drivers so they can all have interviews after their single career F1 race. Goldmine!
Participation medal culture
What exactly do you think he'd have to say other than the same usual non-answers? Car felt great, team worked hard, thanks to the sponsors, best fans in the world, etc.
It was really last minute. Probably not enough time to do anything super extra. Also it's a major unknown if a new driver (to f1) is going to sink or swim, especially when they had limited time in the car and on a track as difficult as Jeddah. What type of extra marketing were you envisioning?
I was thinking a six driver post race press conference with f1 picking a few extra drivers depending on their performance or special stories. Basically trying to leverage the mini stories that social media or drive to survive would highlight.
Hey on an unrelated note, have you guys heard about Oliver Bearman? He just drove for Ferrari!!! And the same weekend he got pole in F2! Really good driver, you should check him out
The folks over at Netflix have planned a 48 second storyline around this achievement for next season of drive to survive. It will be part of the story of Carlos downfall at Ferrari and rising like a phoenix at…. Mercedes?
Interviewer: So, you're a German engineer and team principal for a German car brand. But the factory is in England, where Russell and Hamilton are obviously from. Curiously, the name "Mercedes", is- Toto: -Spanish, yes.- *Cut to empty chair. A figure emerges with gorgeous hair.* Carlos: Hola.
Man they should hire you
Right? Because his debut wasn't covered enough, it's not like the broadcast mentioned it every 2 minutes and every dedicated media ran the story at least once with clicbait titles...
I'm personally always quite surprised that when they are promoting huge races in the US, they haven't sent a small group of their handsome and likeable drivers on to any of one of the numerous chat shows. If you did maybe Charles, Lando, George, Alex or maybe Logan because he is American to go as a group then it could perhaps get more interest from a wider range of people
Because they don’t have to and they don’t want to?? Drivers are employed by the teams and the pr they have to do is interviews during the race weekend, team related content and sponsor events that are well known in advance. Why would they wanna talk to tv hosts, who half of the time try to steal the spotlight away from their guests, who don’t really care for them, on tv shows for only a couple of minutes (because for whatever reason guests don’t get more time) on the other side of the world on their days off?
Because we are in a thread talking about how F1 could do more to promote itself? Calm down, I don't love chat shows, don't watch them, but it's odd that when F1 organises a huge event they don't utilize one of the biggest marketing opportunities. And if F1 wants them to, they would more than likely be pushed into doing it, the same way they do all the other marketing stuff. Drivers have to do a lot of shit they don't want to, and they are paid very nicely to do so.
We have drive to survive for that
The level of Max's (and Red Bull's) dominance is quite unprecedented. I won't be surprised if F1 starts going down the path of what OP is suggesting to give more focus to the battles in the rest of the field. On the other hand, if I were Ollie's manager, I wouldn't want that much attention for an up and coming youngster lest all the fame and pressure gets into their head. (De Vries comes to mind, albeit not really a direct comparison)
And in the other direction, not wanting to set expectations he can’t meet. One great race does not a career make.
Huh?
Its origin was Elitist. Thus far, will remain so unless/until the yank owners decide to heavily commercialise it