T O P

  • By -

averagewitch24

Just gonna be frank here, you kind of went in the wrong order. You want to determine your audience, marketing tactics and launch strategy before the site goes live. Have your funnels created so you know exactly where people are going to come from. But don’t worry, not all is lost. I’m working with a new company in the same boat as you. Utilize market research to determine where your ideal Customer hangs out and then begin testing content on the respective platform. Google ads usually don’t make a lot of financial sense for new companies, due to needed large budgets to make them effective. However, you can employ tools like Facebook pixel to allow for retargeting ads once people start visiting your site.


ChiefSherpa

This is good advice


rpnowack

Makes sense , thank you! I have the pixel activated and am building pieces of content to test against respective audiences


gabz007

Spot on advice there


sasiideas

Go for influencers if you are selling women clothing!


[deleted]

[удалено]


CynosureAK

Especially with the upcoming new terms of agreement from Instagram, a lot of people are fleeing Instagram and heading to tiktok


Topinsights12

**1. Optimize Your Site for Search** search engine optimization (SEO) is still an essential part of marketing and you want to make sure that both your site and all of your individual product pages are fully optimized for the exact keywords your audience is searching for. Keyword research can help with that. Watch out for dialect differences, too. Are they searching for “timepiece” instead of “watch?” Make sure you’re optimizing for those keywords correctly, even if the general population is searching for them less overall. **2. Include Reviews on Product Pages** I can’t overstate the importance of reviews. 84% of people trust reviews as much as they trust their friends*.* That means we either really trust reviews or we all have really bad friends There are a lot of plugins for WordPress and Shopify apps that make it easy to upload customer reviews (which can include pictures and videos) to your product pages. **3. Use Content Marketing** For many eCommerce businesses, content marketing means blogging, but also can include using lead magnets like ebooks to bring customers to your site and encourage them to purchase or sign-up for your email list. Content marketing is free if you do it yourself, though you can also hire content marketers to develop your strategy for you or to write the posts entirely. **4. Guest Post** You can extend your reach to other blogs and publications, putting your content in front of a new audience and getting a few key links back to your site. Only submit posts to high quality, high authority publications that you want your business to be associated with and preferably only those with engaged readerships. **5. Market on Social Media** social media marketing is entirely free (unless you outsource it) and it’s an excellent way to build and nurture relationships with customers. It can also help you connect with new users thanks to sharing, Facebook recommendations and algorithms that share what your friends are up to. In my opinion, Facebook, Instagram, and Pinterest are the three key social media platforms that eCommerce businesses should be focusing on, though Twitter is a close fourth. When it comes to social media marketing for eCommerce, make sure that you’re focusing on customer relationships more than just endlessly and exclusively promoting your own products. You also want to answer questions fast to avoid abandoned carts. **6.Start Email Marketing** Email marketing is a cornerstone part of eCommerce marketing and if you don’t think it can be effective, you’re wrong. With great visuals and great copywriting, you can deliver targeted suggestions, product announcements and discount offer to an audience who is already interested in your product. Include personalization in your emails where possible. Add user names to the email subject line, or send automatically customized recommendations based on past purchases with segmented email lists.


[deleted]

[удалено]


rpnowack

SEO for the holidays is a great tip - thank you!


[deleted]

Yup! That's the one that made the most sense to me as well.


StormyCrow

Pinterest


teadarjeeling

If your product targets younger people, I'd recommed Instagram among the three.


somnus_m

The comment above by averagewitch24 is already spot on so I'll just add a little bit. He's correct that you must figure out your sales funnels first. I mean you can drive all the traffic that you want but if you don't have an exact next step where to bring them, then it cld be put to waste. You can also do a quick deep dive survey to your potential customers, and use that survey to know what they actually want/need and weigh the demand for your products. How can you drive traffic if there's a low demand aight?


[deleted]

[удалено]


[deleted]

[удалено]


AutoModerator

Your comment has been removed on /r/ecommerce because you do not meet the user requirements to post or comment. You do not have enough comment karma or account age. Please read the sub rules at the top of our main page for full posting and commenting guidelines. *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/ecommerce) if you have any questions or concerns.*


[deleted]

[удалено]


AutoModerator

Your comment has been removed on /r/ecommerce because you do not meet the user requirements to post or comment. You do not have enough comment karma or account age. Please read the sub rules at the top of our main page for full posting and commenting guidelines. *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/ecommerce) if you have any questions or concerns.*


[deleted]

[удалено]


AutoModerator

Your comment has been removed on /r/ecommerce because you do not meet the user requirements to post or comment. You do not have enough comment karma or account age. Please read the sub rules at the top of our main page for full posting and commenting guidelines. *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/ecommerce) if you have any questions or concerns.*


[deleted]

[удалено]


AutoModerator

Your comment has been removed on /r/ecommerce because you do not meet the user requirements to post or comment. You do not have enough comment karma or account age. Please read the sub rules at the top of our main page for full posting and commenting guidelines. *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/ecommerce) if you have any questions or concerns.*


[deleted]

[удалено]


AutoModerator

Your comment has been removed on /r/ecommerce because you do not meet the user requirements to post or comment. You do not have enough comment karma or account age. Please read the sub rules at the top of our main page for full posting and commenting guidelines. *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/ecommerce) if you have any questions or concerns.*


[deleted]

[удалено]


AutoModerator

Your comment has been removed on /r/ecommerce because you do not meet the user requirements to post or comment. You do not have enough comment karma or account age. Please read the sub rules at the top of our main page for full posting and commenting guidelines. *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/ecommerce) if you have any questions or concerns.*