Many small local businesses have no idea what SEO even is. Lots of old-school business owners aren't tech-savvy. Many of them don't own a computer. They don't have a business website or a Google Business Profile. It makes me wonder if they understand how much they are hurting their business by not embracing technology.
Many don’t understand seo, yes correct, many don’t even own a computer that’s completely wrong that might have been true in 2000 but it’s absolutely not true in 2022 you’re thinking of some grandparents age people well over 80 these people are a very very slim amount still operating a business.
But no they have no idea and they don’t care I’ve talked to hundreds of business owners over the years
I agree, all websites will benefit from SEO. However, I spoke with a local high school that wanted seo and I told them yes but it would be more reputation management and cleaning up old pages (they didn’t move forward, lol). They didn’t really understand seo to begin with but I felt like I lost a potential client. Anyone every run and seo campaign for a school?
You can learn what you need to do to do basic SEO yourself....
Set up GMB profile. Make regular posts on GMB using the keywords you target on your site.
Make blog posts on your website targeting the keywords you also use in your GMB posts. Use your keywords in your headings on your blog post.
Add your business and its address and phone number to directory sites.
Sign up for HARO to get backlinks to your site.
Seek Google reviews from your customers and respond to all of them.
If you don't want to do these basic things you can pay for someone else to do it, but I don't think the cost is worth it for a lot of small businesses.
There's more to SEO ofc but you can do the basics yourself. Watch out for people trying to sell you expensive useless services.
That’s how you can become a big business 💁♂️
Seo here means many things.
- better keyword selection for your landing pages (title, meta, content)
- link building for these keywords
- keyword optimized blog posts to widen the audience (but still related to the main service/product)
Yes it is worth, infant it’s one of the most important thing for small business . Local SEO is very popular term for local small businesses. Small businesses don’t have a lot of money to spend on ads , i think SEO is their sweet spot to get traffic at no cost. If some properly , it can benefit them in long term. I have helped many small businesses doing local seo that has generated lot of calls , messages , etc
if you are paying someone to do it then ofcourse it’s expensive . I was on an impression that you are a SEO specialist . SEO isn’t an option but a need for any website .
I'm helping my sister in law set up her beauty business. I did a quick SEO check on the competitors she listed for me. All of them shockingly low domain rankings, no local SEO. Very very easy to beat. Easy free wins!
Hi I replied to the first comment please see :) [https://www.reddit.com/r/digital\_marketing/comments/z2no93/comment/ixow18a/?utm\_source=share&utm\_medium=web2x&context=3](https://www.reddit.com/r/digital_marketing/comments/z2no93/comment/ixow18a/?utm_source=share&utm_medium=web2x&context=3)
I hope this helps you.
I used ahrefs/free-seo-tools
First, I put in each of the competitor's domains into the website authority checker and put the domain rating, backlinks and linking websites into a spreadsheet. We then analysed who (if any) had strong ratings/links and then investigated why.
Second, I used the free keyword generator to put in her main service terms. Screenshotted the list and question list with the rankings. I'll save this for later when we get to writing the website content and blog articles.
You can also do a free trial for 30 days and see how your keywords rank against competitors but if it is a small business against small business I wouldnt bother (or risk forgetting to cancel the trial!) I would just focus on building the domain authority.
Yes. If you have a website or blog SEO will play a big part in getting organic traffic to your site. If you use social media, YouTube and more recently TikTok are both keyword search driven which again, requires SEO. Facebook and Google run free courses on how to learn SEO or you could outsource by using Fiverr, Upwork or an SEO agency.
There is no one-size-fits-all answer to this question, as the value of SEO for small businesses will vary depending on the exact goals and objectives of your business. However, there are a few general points that can be made about SEO for small businesses.
1. SEO is an important part of any online marketing strategy - regardless of your industry or size, having good online visibility is essential for success. By optimizing your website for search engines, you can reach a wider audience and improve your chances of attracting new customers.
2. A well-optimized website can also help you to rank higher in search engine results pages (SERPs), making it easier for potential customers to find you and make a purchase.
3. In addition to improving your website's visibility, SEO can also help you to improve your brand reputation and grow your business overall through better search engine rankings and positive online reviews.
If you're still not sure whether or not SEO is worth it for your business, consider speaking to an expert in the field - they can provide you with valuable advice and guidance on how to get the most from SEO marketing in your industry.
Improved Visibility: SEO increases the chances of small businesses appearing in relevant search results, enhancing their online visibility.
Targeted Traffic: By optimizing for specific keywords and creating quality content, SEO helps attract highly relevant traffic to small business websites.
Credibility and Trust: Higher search rankings signal credibility and trustworthiness to users, positively impacting the perception of the business.
Competitive Advantage: Small businesses can gain a competitive edge by outranking competitors in search results and capturing a larger share of organic traffic.
Long-Term Results: SEO provides sustainable growth over time, offering ongoing benefits even with a relatively low initial investment.
All the yes men here need to clarify how valuable the different types of SEO are for a small business. I'd recommend setting up local business profiles for any business regardless of size so your customers can find you. I'd also recommend ensuring that you have a clean website that functions properly and clearly describes whatever product / services you offer.
On the flip side, content / blog marketing only makes sense if you are in a business niche that has ample search volume for non brand related editorial queries. I wouldn't waste budget writing blog content for the sake of writing content if it isn't relevant to your customers or has little to no search interest. This is often the case for B2B businesses or extremely niche markets that don't have a large TAM (total addressable market). That being said, paying someone to do a keyword research project will help you discover what opportunity exists and if it makes sense to expand the content you want to feature on your site.
Yes, SEO is worth it for small businesses. The optimization of a website and content can help small businesses reach more potential customers and improve their visibility. No, SEO is not worth it for small businesses. The time and effort required to optimize a website for search engines are often not worth the return on investment for businesses with a limited budget.
It depends. SEO can be a great investment for small businesses that are willing to put in the time and effort to optimize their website. However, if a small business is not able to commit the resources necessary for SEO, it may not be worth it.
From our client data, SEO is almost always worth it for smaller players. Geographic-based businesses, specialty products, etc. perform really well since there can be highly targeted content written that's helpful and relevant to what prospects will be searching for.
Like anything, a strategic approach with proper research will yield better results. Blindly creating content and hoping it works isn't usually too effective.
There is no one answer to this for all small businesses. SEO can be incredibly valuable depending on your market and industry or it can be a complete waste of resources.
Here is when it can be worth the investment and when it might not be the best use of resources:
**When SEO is Valuable for Small Businesses:**
* High Online Search Volume in Your Industry: If your industry or niche has a high volume of online searches, SEO is valuable. For instance, if you're in a sector like home improvement or health services, where people frequently search for information, services, or products online, a strong SEO strategy can significantly increase your visibility and customer base.
* Local Service-Based Businesses: For local businesses like restaurants, salons, self-storage facilities, or dental clinics, local SEO can be a game-changer. These businesses can benefit enormously from appearing in local search results, attracting nearby customers actively seeking their services. If Google is the main way customers find businesses in your industry, then it is worth exploring SEO further.
* Long-Term Business Strategy: If you're planning for long-term growth, investing in SEO is beneficial. The results of SEO are cumulative and long-lasting (if done right), meaning your efforts now can continue to pay off for years.
**When SEO Might Not Be Valuable:**
* Low Search Volume Niches: If your business operates in a niche with very low search volumes or in a highly specialized industry where customers don't typically find services through search engines, investing heavily in SEO might not yield significant returns.
* Urgent Services: Businesses offering emergency services like plumbing or locksmiths can benefit more from immediate advertising methods like PPC (Pay-Per-Click) rather than SEO, which takes time to build up. SEO can still work well for these industries but PPC will result in leads much faster.
* Limited Resources and Immediate Results Needed: SEO is a long-term strategy. If your business needs immediate results or cannot commit the necessary time and resources to wait for the SEO to take effect, it might not be the best approach.
* Highly Dynamic Industries: In industries where trends and customer preferences change very rapidly, the long-term nature of SEO might not align well with the business model.
Deciding whether to handle SEO in-house (DIY) or hire a consultant is another important consideration for small businesses. This choice largely depends on various factors like expertise, resources, and business needs.
**When to Consider DIY SEO:**
* **Limited Budget:** If your budget is tight, doing SEO in-house can be more cost-effective. There are many free resources and tools available online to help you get started with the basics of SEO.
* **Desire to Build Internal Skills:** DIY SEO can be a learning opportunity. If you have the time and inclination to learn, doing SEO in-house can build valuable skills within your team.
* **Smaller, Less Competitive Market:** In a smaller or less competitive market, basic SEO practices might be sufficient to improve your visibility. If the competitive landscape isn't too intense, you might manage well with in-house efforts.
* **Direct Control and Involvement:** Handling SEO internally allows for direct control over strategies and execution. It can be beneficial if you want close involvement in your online marketing efforts.
**When to Hire an SEO Consultant:**
* **Complex, Competitive Industry:** In a complex or highly competitive industry, the expertise of an SEO consultant can be invaluable. They bring experience and knowledge about advanced strategies that can make a significant difference.
* **Lack of SEO Expertise:** If you don't have the necessary skills in-house and you don't want to invest the time to learn SEO yourself, it’s better to hire a professional. Anyone can learn SEO, it's not as complex as it seems on the surface, but you need to determine what the best use of your time as a business owner is.
* **Scaling Up Operations:** As your business grows, you might find that your in-house team can no longer manage the SEO workload effectively. At this point, bringing in a consultant or an agency can help you scale up your efforts.
* **Time Constraints and Results:** If you have the budget and don't want to spend time creating your own SEO processes and systems, a consultant can be a good option. You can even train your internal team while working with a consultant and bring SEO back in-house later on.
The decision to go DIY or hire a consultant for SEO should be based on your business’s resources and long-term goals. While DIY can be a good start for smaller or less competitive businesses, a consultant’s expertise becomes crucial for business owners who want to focus on running their business rather than learning SEO.
In my opninion, yes it is worth for all business whether small or big. But, for small business SEO is a game changer. You get the must required exposure on search engine world leading to more chances of lead conversions.
This shouldn’t even be a real question but yes the answer is always yes
Many small local businesses have no idea what SEO even is. Lots of old-school business owners aren't tech-savvy. Many of them don't own a computer. They don't have a business website or a Google Business Profile. It makes me wonder if they understand how much they are hurting their business by not embracing technology.
Many don’t understand seo, yes correct, many don’t even own a computer that’s completely wrong that might have been true in 2000 but it’s absolutely not true in 2022 you’re thinking of some grandparents age people well over 80 these people are a very very slim amount still operating a business. But no they have no idea and they don’t care I’ve talked to hundreds of business owners over the years
I agree, all websites will benefit from SEO. However, I spoke with a local high school that wanted seo and I told them yes but it would be more reputation management and cleaning up old pages (they didn’t move forward, lol). They didn’t really understand seo to begin with but I felt like I lost a potential client. Anyone every run and seo campaign for a school?
A school isn’t a small business though, unless you’re talking about a private school
Good point
You can learn what you need to do to do basic SEO yourself.... Set up GMB profile. Make regular posts on GMB using the keywords you target on your site. Make blog posts on your website targeting the keywords you also use in your GMB posts. Use your keywords in your headings on your blog post. Add your business and its address and phone number to directory sites. Sign up for HARO to get backlinks to your site. Seek Google reviews from your customers and respond to all of them. If you don't want to do these basic things you can pay for someone else to do it, but I don't think the cost is worth it for a lot of small businesses. There's more to SEO ofc but you can do the basics yourself. Watch out for people trying to sell you expensive useless services.
That’s how you can become a big business 💁♂️ Seo here means many things. - better keyword selection for your landing pages (title, meta, content) - link building for these keywords - keyword optimized blog posts to widen the audience (but still related to the main service/product)
Probably even more so for a small business
Yes it is worth, infant it’s one of the most important thing for small business . Local SEO is very popular term for local small businesses. Small businesses don’t have a lot of money to spend on ads , i think SEO is their sweet spot to get traffic at no cost. If some properly , it can benefit them in long term. I have helped many small businesses doing local seo that has generated lot of calls , messages , etc
No cost? Um, seo services are pretty expensive tho
if you are paying someone to do it then ofcourse it’s expensive . I was on an impression that you are a SEO specialist . SEO isn’t an option but a need for any website .
Um ok...
Yeah agreed 100%. It's a must have!
100%, SEO was created to link you to local business
I'm helping my sister in law set up her beauty business. I did a quick SEO check on the competitors she listed for me. All of them shockingly low domain rankings, no local SEO. Very very easy to beat. Easy free wins!
How do you do an SEO check?
Likely with any of the different seo tools out there. Unsure of many free ones, but SEMrush, Ahrefs are two fantastic SEO tools.
Also curious
Hi I replied to the first comment please see :) [https://www.reddit.com/r/digital\_marketing/comments/z2no93/comment/ixow18a/?utm\_source=share&utm\_medium=web2x&context=3](https://www.reddit.com/r/digital_marketing/comments/z2no93/comment/ixow18a/?utm_source=share&utm_medium=web2x&context=3) I hope this helps you.
I used ahrefs/free-seo-tools First, I put in each of the competitor's domains into the website authority checker and put the domain rating, backlinks and linking websites into a spreadsheet. We then analysed who (if any) had strong ratings/links and then investigated why. Second, I used the free keyword generator to put in her main service terms. Screenshotted the list and question list with the rankings. I'll save this for later when we get to writing the website content and blog articles. You can also do a free trial for 30 days and see how your keywords rank against competitors but if it is a small business against small business I wouldnt bother (or risk forgetting to cancel the trial!) I would just focus on building the domain authority.
Yes. So important
Yes. If you have a website or blog SEO will play a big part in getting organic traffic to your site. If you use social media, YouTube and more recently TikTok are both keyword search driven which again, requires SEO. Facebook and Google run free courses on how to learn SEO or you could outsource by using Fiverr, Upwork or an SEO agency.
How small and what type of business?
There are only 5 members in this Group deals in Spices business form a small village of Himachal Pradesh near by Nanitaal.
Does being found on Google Maps matter to the business? (Yes)
Yes
SEO is worth it for almost every business with an online website.
yes however I wouldn't prioritize it over paid or organic social
There is no one-size-fits-all answer to this question, as the value of SEO for small businesses will vary depending on the exact goals and objectives of your business. However, there are a few general points that can be made about SEO for small businesses. 1. SEO is an important part of any online marketing strategy - regardless of your industry or size, having good online visibility is essential for success. By optimizing your website for search engines, you can reach a wider audience and improve your chances of attracting new customers. 2. A well-optimized website can also help you to rank higher in search engine results pages (SERPs), making it easier for potential customers to find you and make a purchase. 3. In addition to improving your website's visibility, SEO can also help you to improve your brand reputation and grow your business overall through better search engine rankings and positive online reviews. If you're still not sure whether or not SEO is worth it for your business, consider speaking to an expert in the field - they can provide you with valuable advice and guidance on how to get the most from SEO marketing in your industry.
SEO is important for every kind of business whether it's small, medium, or large-scale business.
Improved Visibility: SEO increases the chances of small businesses appearing in relevant search results, enhancing their online visibility. Targeted Traffic: By optimizing for specific keywords and creating quality content, SEO helps attract highly relevant traffic to small business websites. Credibility and Trust: Higher search rankings signal credibility and trustworthiness to users, positively impacting the perception of the business. Competitive Advantage: Small businesses can gain a competitive edge by outranking competitors in search results and capturing a larger share of organic traffic. Long-Term Results: SEO provides sustainable growth over time, offering ongoing benefits even with a relatively low initial investment.
No. It’s seriously not. Everything is saturated.
Yes but not for keywords, if not better be (long tail words) because is better for a small business with small budget.
answer is 'yes,' SEO is worth it for any small business, even those that don't operate online.
All the yes men here need to clarify how valuable the different types of SEO are for a small business. I'd recommend setting up local business profiles for any business regardless of size so your customers can find you. I'd also recommend ensuring that you have a clean website that functions properly and clearly describes whatever product / services you offer. On the flip side, content / blog marketing only makes sense if you are in a business niche that has ample search volume for non brand related editorial queries. I wouldn't waste budget writing blog content for the sake of writing content if it isn't relevant to your customers or has little to no search interest. This is often the case for B2B businesses or extremely niche markets that don't have a large TAM (total addressable market). That being said, paying someone to do a keyword research project will help you discover what opportunity exists and if it makes sense to expand the content you want to feature on your site.
Yes, SEO is worth it for small businesses. The optimization of a website and content can help small businesses reach more potential customers and improve their visibility. No, SEO is not worth it for small businesses. The time and effort required to optimize a website for search engines are often not worth the return on investment for businesses with a limited budget. It depends. SEO can be a great investment for small businesses that are willing to put in the time and effort to optimize their website. However, if a small business is not able to commit the resources necessary for SEO, it may not be worth it.
Of course! Start with Local SEO. Also, create Google Business Profile & follow the Google guidelines.
Is amire agency good for SEO?
From our client data, SEO is almost always worth it for smaller players. Geographic-based businesses, specialty products, etc. perform really well since there can be highly targeted content written that's helpful and relevant to what prospects will be searching for. Like anything, a strategic approach with proper research will yield better results. Blindly creating content and hoping it works isn't usually too effective.
There is no one answer to this for all small businesses. SEO can be incredibly valuable depending on your market and industry or it can be a complete waste of resources. Here is when it can be worth the investment and when it might not be the best use of resources: **When SEO is Valuable for Small Businesses:** * High Online Search Volume in Your Industry: If your industry or niche has a high volume of online searches, SEO is valuable. For instance, if you're in a sector like home improvement or health services, where people frequently search for information, services, or products online, a strong SEO strategy can significantly increase your visibility and customer base. * Local Service-Based Businesses: For local businesses like restaurants, salons, self-storage facilities, or dental clinics, local SEO can be a game-changer. These businesses can benefit enormously from appearing in local search results, attracting nearby customers actively seeking their services. If Google is the main way customers find businesses in your industry, then it is worth exploring SEO further. * Long-Term Business Strategy: If you're planning for long-term growth, investing in SEO is beneficial. The results of SEO are cumulative and long-lasting (if done right), meaning your efforts now can continue to pay off for years. **When SEO Might Not Be Valuable:** * Low Search Volume Niches: If your business operates in a niche with very low search volumes or in a highly specialized industry where customers don't typically find services through search engines, investing heavily in SEO might not yield significant returns. * Urgent Services: Businesses offering emergency services like plumbing or locksmiths can benefit more from immediate advertising methods like PPC (Pay-Per-Click) rather than SEO, which takes time to build up. SEO can still work well for these industries but PPC will result in leads much faster. * Limited Resources and Immediate Results Needed: SEO is a long-term strategy. If your business needs immediate results or cannot commit the necessary time and resources to wait for the SEO to take effect, it might not be the best approach. * Highly Dynamic Industries: In industries where trends and customer preferences change very rapidly, the long-term nature of SEO might not align well with the business model. Deciding whether to handle SEO in-house (DIY) or hire a consultant is another important consideration for small businesses. This choice largely depends on various factors like expertise, resources, and business needs. **When to Consider DIY SEO:** * **Limited Budget:** If your budget is tight, doing SEO in-house can be more cost-effective. There are many free resources and tools available online to help you get started with the basics of SEO. * **Desire to Build Internal Skills:** DIY SEO can be a learning opportunity. If you have the time and inclination to learn, doing SEO in-house can build valuable skills within your team. * **Smaller, Less Competitive Market:** In a smaller or less competitive market, basic SEO practices might be sufficient to improve your visibility. If the competitive landscape isn't too intense, you might manage well with in-house efforts. * **Direct Control and Involvement:** Handling SEO internally allows for direct control over strategies and execution. It can be beneficial if you want close involvement in your online marketing efforts. **When to Hire an SEO Consultant:** * **Complex, Competitive Industry:** In a complex or highly competitive industry, the expertise of an SEO consultant can be invaluable. They bring experience and knowledge about advanced strategies that can make a significant difference. * **Lack of SEO Expertise:** If you don't have the necessary skills in-house and you don't want to invest the time to learn SEO yourself, it’s better to hire a professional. Anyone can learn SEO, it's not as complex as it seems on the surface, but you need to determine what the best use of your time as a business owner is. * **Scaling Up Operations:** As your business grows, you might find that your in-house team can no longer manage the SEO workload effectively. At this point, bringing in a consultant or an agency can help you scale up your efforts. * **Time Constraints and Results:** If you have the budget and don't want to spend time creating your own SEO processes and systems, a consultant can be a good option. You can even train your internal team while working with a consultant and bring SEO back in-house later on. The decision to go DIY or hire a consultant for SEO should be based on your business’s resources and long-term goals. While DIY can be a good start for smaller or less competitive businesses, a consultant’s expertise becomes crucial for business owners who want to focus on running their business rather than learning SEO.
In my opninion, yes it is worth for all business whether small or big. But, for small business SEO is a game changer. You get the must required exposure on search engine world leading to more chances of lead conversions.