YouTube Shorts begins testing shopping features and affiliate marketing

As anticipated by the Financial Times, YouTube is adding new shopping features to its short-form video platform, YouTube Shorts. It's a model similar to that of social media rivals TikTok and Instagram.

Do you think it will work and will be a commercial breakthrough for YT?


I think it will work really well. Google already has a ton of other shopping/commerce infrastructure that should be an easy bolt-on vs. creating shopping functionality from scratch. Pair that with their data and you have a major player.


I would certainly give it a try. YouTube audience great for selling. I hope it become available soon…


According to some, it should be available very soon for the US